BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (Complete AISAS level of Marketing)

© 2014. PT. BoomBoomCar Media Indonesia. All Rights Reserved.


Active* Out of Home2000 Brand Ambassadors ready to support your Brand with Out of Home ++

+ Activation+ Community Buzz


Triple Layer Impact

ActivationCar owners get activated & educated about your Brand

Social ReachFamily, friends, etc. are exposed to campaign buzz

Awareness & EngagementPeople on the streets and in traffic view the mobile billboards


Engaging Traffic AdsWe serve your ads up close and personal in traffic.

3 Million Cars12 Million Bikes

only 7650 KM of road

4 Hours / Day in traffic13 KM per hour

Rp. 4 / Impression


Localized and Targeted

11%29%

35%

10%

8%

7%

Choose your Brand Ambassadors by:

• LocationKota, kotamadya, kecamatan, etc.

• Car TypeAvanza, Xenia, Jazz, Yaris, Livina, Innova, Freed, Fortuner, etc.

• Car ColorBlack, silver, bright colors, etc.

• Car YearAll cars are 2004+

• Car Owner DemographicsAge, gender, ethnicity, income level, etc.

• Custom Psychographics*Interests, Hobbies, etc. (charges apply for custom screenings)


Residential PenetrationBoomBoomCar provides Brands with outstanding exposure in “ad free” residential areas...

Also, empowering customers as your Brand Ambassadors significantly increases the talkability of your campaign.


Community Activation

Surveys show that consumers trust consumers more than Brands... (Nielsen, 2009).

Get your Brand Ambassadors to experience and share your products...

ProductSampling

Product KnowledgeEducation

Vouchers &Promo Deal Offers

Many more...


Proven Delivery System

BoomBoomCar provides Brands with free monthly control reports.

We take records of each car odometer and guarantee you a minimum average mileage of 1200 KM /car /month.


Success Stories of Our Clients


Creative ActivationPertamax Monza Activation

Pertamina launched a promo campaign and selected our ambassadors using Premium, requiring them to try Pertamax petrol throughout the campaign.


Creative ActivationMetro Car Coupon

Ad contained a message that encouraged viewers to click a photo of the ad and exchange it with vouchers at their customer service.


Creative Buzz CampaignIndika FM Social Media Buzz

During their relaunch for 6 months, Indika FM asked Ambassadors to support them on the streets and twitpic on social media. During this time their twitter followers had a massive increase by almost 50%!


Creative Buzz Campaign

Metro Car Tweets

Ad contained a game encouraging viewers to snap the car and tweet to @MetroDEPT to win weekly voucher giveaways.


Creative Product Launch

BRI Syariah Product Education

Our Ambassadors selected based on demographics and carried 2 ads for KPR and Tabungan Haji. BRI Syariah also used this opportunity to educate consumers regarding Syariah Banking products.


Creative Product Launch

PHD New Product Launch

Cars were selected based on localized areas where sales outlets are focused. Ambassadors were asked to signup on PHD Online, given product knowledge, free samples and vouchers, allowing them to experience and share with family and friends.


Effective Out of HomeRumah.com Activation

Our Ambassadors were asked to sign up as members on Rumah.com and the mobile ads were simple, clear and direct creating engagement on the streets that led to a 20% traffic increase in 3 weeks.


Effective Out of HomeUniqlo Store Launch

Uniqlo Indonesia selected cars based on age and area, creating social buzz online and offline regarding their launch. In Store surveys showed that significant awareness and engagement was generated from BoomBoomCar.


Effective Out of HomeDjarum Clavo Premio

To create ubiquitous awareness for their new Brand, Clavo Premio, Djarum launched 1000 BoomBoomCars for a month. Internal surveys showed frequencies of 12-20. Djarum also organized a 100 car convoy with our community.


Effective Out of HomeMetro Big Sale

Metro Indonesia uses BoomBoomCar to promote their Big Sale for 30-45 days on the streets in localized areas near their outlets.

BoomBoomCar has proven to be an accountable and value for money media to create recall and footfall for them since 2011.


Designing Your CampaignEach BoomBoomCar provides 400,000+ gross impressions per month. Choosing your Ambassador by location and car type will allow you to maximize out of home effectivity.

Zooming into car owners can also give you additional social reach; small proximity but high intensity and talkability.

Enjoy bothout of home reach

& social reach!


Innovative Execution Ideas

Social Testimonial AdsGet ads portraying your consumers sharing their experience about your Brand. Remember that consumers trust other consumers most.

Having multiple versions of your ad also increases frequency of people reading your ad.

Direct Response AdsSimple messages with clear call to actions make the most effective and measurable out of home ads. Perfect for launches, deals, promos, etc.

Include your hotline, website, social media or even QR Codes and keep it simple!


Innovative Execution Ideas

WiFi CarsTurn your BoomBoomCars into a WiFi car hunt on the street. Users that connect to the car can redeem gifts and offers.

This will allow you to collect database while giving people a truly unique Brand experience.

Social Media & Radio IntegrationCreate excitement on the streets by giving prizes to users who find your mobile ads and post a photo on social media.

This will gain you social reach and create word of mouth on social media!


Eye Catching Visual Ideas


Value Deals & Packages

Classic Eco Eco Semi Barter*

Rp. 1.995.000/car/month

Monthly contract

Full window ad

Advanced targetting

15% discount for 100+ cars

Rp. 995.000/car/month

3 Monthly contract

BoomBoomCar framed ad

Basic targetting (area only)

Cash payment upfront

Rp. 495.000*/car/month

3 Monthly contract

BoomBoomCar framed ad

Basic targetting (area only)

*/ Contact our team for full T&C

Note: All prices are excluding 10% VAT and are subject to change without prior notice.


Contact us for more info...

Maras PanjaitanBusiness [email protected] 8777 4110

PT. BoomBoomCar Media IndonesiaThe House of LightJl. Danau Poso no. 156BJakarta 10210Indonesia

mailto:[email protected]

mailto:[email protected]