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星巴克之策略矩阵分析
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D9550103D9427157D9427216D9473282D9473456D9550000
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1971 1970s Melville
HermanMoby DickStarbuckSTARBUCKS Howard Schultzs
1980s 1982
1990s ( ) 2000s 30 6000
3 ePaper(2008 )
1971 4 STARBUCKS STARBUCKS (Gerald Baldwin)(Gordon Bowker) (Zev Siegl)(Alfred Peet)STARBUCKS STARBUCKS STARBUCKS STARBUCKS Howard SchultzSTARBUCKS 1984 4 1984 STARBUCKS STARBUCKS STARBUCKS 1987 STARBUCKS STARBUCKS STARBUCKS ESPRESSO S.A.R. (/ )
4 ePaper(2008 )
5 ePaper(2008 )
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Starbucks Coffee International Starbucks Coffee Company Star-bucks Coffee Company Starbucks Coffee
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55 ePaper(2008 )
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56 ePaper(2008 )
5. --- //92//092NCCU5208008
6. //89//089NTNU0136021
7. 2007
http://ethesys.lib.fcu.edu.tw/ETD-search-c/view_etd?URN=etd-0814108-225419
8. -2006 http://ethesys.lib.fcu.edu.tw/ETD-search-c/view_etd?URN=etd-0223107-121601
9. - (90)
10 2007 11. 923151
2006/12/07 12.
13. 2007
1. vs.85 C / (2007)363
1.
http://www.starbucks.com.tw/home/
2. Starbucks Coffee Company
http://www.starbucks.com.hk/zh-hk/
3. - ,
57 ePaper(2008 )
http://zh.wikipedia.org/wiki/%E6%98%9F%E5%B7%B4%E5%85%8B
4. Starbucks Coffee
http://www.starbucks.com/
5. -- http://www.businessweekly.com.tw/webfineprint.php?id=27637
6. Cheers:
http://www.cheers.com.tw/doc/print.jspx?id=402881e8134e403a01134e45937805de
7. -
http://www.cw.com.tw/search/event.do?event=GeneralSearch&keyword=%E6%98%9F% E5%B7%B4%E5%85%8B
8. - Yahoo!+
http://tw.knowledge.yahoo.com/question/question?qid=1405121919077
9. - Yahoo!+
http://tw.knowledge.yahoo.com/question/question?qid=1607033003308&q=1008012104428&p=%E6%98%9F%E5%B7%B4%E5%8
10. 61 http://www.gmp.org.tw/newsdetail.asp?id=7101
11. ||
http://news.chinatimes.com/CMoney/News/News-Page/0,4442,content+110601+112008111300379,00.html
12.
http://www.epochtimes.com/b5/8/1/25/n1990745.htm
13. : 4P (pdf) http://www.shs.edu.tw/works/essay/2007/03/2007032911495353.pdf
14. [] 07' (I) : | Christabelle
http://www.christabelle.idv.tw/archives/551
15.
http://www.nccu.com.tw/2107
16. by
58 ePaper(2008 )
http://www.1001yeah.com.tw/article/010137-S.htm
17. MSN -
http://news.msn.com.tw/news1045438.aspx
18. !
http://www.gmp.org.tw/newsdetail.asp?id=7171
19.
http://tw.myblog.yahoo.com/jw!EpmwHZ6UBRpmkOPYAFGXoI8-/article?mid=601
20. ---
http://tw.wrs.yahoo.com/_ylt=A3eg8p.EFx5JcfAAI_pr1gt.;_ylu=X3oDMTBzYnRpMWs1BHNlYwNzcgRwb3MDMzAEY29sbwN0dzEEdnRpZAM-/SIG=12kqsvh4e/EXP=1226795268/**http%3a//www.businessweekly.com.tw/webarticle.php%3fid=27637%26p=1
21. ___
http://financenews.sina.com/focusnews/2008/0109/538.html
22.
http://www.disonic.com.tw/Success/Card_Starbucks.htm
23. : |
http://www.aestheticeconomy.com/blog/?p=24
24. -
http://www.eslite.com/product.aspx?pgid=1001114561663014
25. _ http://financenews.sina.com/MarketWatch/000-000-107-108/301/2008-07-30/070044924.html
26. ---cnYES
http://news.cnyes.com/dspnewsS.asp?rno=6&fi=\NEWSBASE\20081027\WEB2281&vi=33905&sdt=20081025&edt=20081027&top=50&date=20081027&time=18:00:01&cls=index1_totalnews
27. : - -
http://big5.cri.cn/gate/big5/gb.cri.cn/18904/2008/08/05/2865s2178546.htm
28. 59 ePaper(2008 )
http://tw.epochtimes.com/bt/5/9/1/n1037472.htm
29.
http://news.epochtimes.com.tw/8/2/14/77334.htm
30. ! 1
http://www.tcoc.org.tw/(A(jf8p2qljyQEkAAAAM2I4YTllOTEtMmExMy00YzcxLWI2ZWQtZDRjNmFjNDRmYTY1M9zxaNaTMDbn6iwApY5yhEuWAQE1)S(wnakofu55hjzqozkmg3ayl55))/IS/Dotnet/ShowArticle.aspx?ID=38476&AspxAutoDetectCookieSupport=1
31. 30hf
http://www.worldvision.org.tw/news/aboriginehope.htm
32. -Yahoo!
http://tw.news.yahoo.com/article/url/d/a/081027/4/18c9k.html
33.
http://ntu.elearn.hinet.net/v30/album_2006starbucks.jsp
34. 600
http://www.rti.org.tw/News/NewsContentHome.aspx?NewsID=117009&t=1
35. STARBUCKS vs.
http://www.tbweb.com.tw/tbdoc/tbsd03.asp?docs=sbb2005-05-24
36. | | | !
http://udn.com/NEWS/WORLD/WOR2/4596286.shtml
37. -
http://www.ttv.com.tw/096/12/0961222/09612224736804I.htm
38. >:
http://www.books.com.tw/exep/prod/booksfile.php?item=0010330111
39.
60 ePaper(2008 )
http://tech.digitimes.com.tw/print.aspx?zNotesDocId=0000043371_A3E4472T8I8OV6Q04IKV2
40. STARBUCKS| Beta2.0
http://www.bnext.com.tw/LocalityView_6339
41. udn - - - ?
http://mag.udn.com/mag/world/storypage.jsp?f_ART_ID=104962
42. (PDF)
http://www.ba.nfu.edu.tw/Chinese/download/PwuTsai/BB14.pdf
43. - :
http://www.libertytimes.com.tw/2008/new/apr/6/today-e6.htm
44. () _
http://tw.wrs.yahoo.com/_ylt=A3eg86gnHh5Jd1QB2iFr1gt.;_ylu=X3oDMTBzc21idDBpBHNlYwNzcgRwb3MDODYEY29sbwN0dzEEdnRpZAM-/SIG=1397qqubu/EXP=1226796967/**http%3a//big5.ce.cn/gate/big5/mba.ce.cn/office/qzbsh/200701/12/t20070112_10070812.shtml
45. - 600
http://www.libertytimes.com.tw/2008/new/jul/3/today-life4.htm
46. " Starbucks
http://blog.libraene.com/tag/%E6%98%9F%E5%B7%B4%E5%85%8B-starbucks
47. | -
http://e-info.org.tw/taxonomy/term/9670
48.
http://www.tcfa.org.tw/asp/dyna_detail.asp?sn=9173659&class=2
49. - -
http://www.youthwant.com.tw/event/foncafe/cafelist.php?g=A
61 ePaper(2008 )
50. ,--
http://news.sina.com.tw/article/20080919/859585.html
51.
http://elc.it.lhu.edu.tw/LHUIT/bulletin/controlbulletin?event=show_board&num=74
52. "
http://www.tbweb.com.tw/tbdoc/tbsd03.asp?docs=SBB2007-05-18
53. - Web2.0
http://www.gvm.com.tw/Forum/content_print.aspx?ser=12764
54. HiNet --
http://times.hinet.net/times/magazine.do?magid=2140&newsid=1378341
55. AOL-- | 4.7%
http://money.aol.tw/post/47512
56. ?:--
http://news.sina.com.tw/article/20081027/1004077.html
57. :
http://big5.huaxia.com/sw/szjy/00046302.html
58.
http://www.ctjob.com.tw/EnterprisesNews/News.aspx?ArticleId=6581
59. http://www.atchinese.com -
http://www.atchinese.com/index.php?option=com_content&task=view&id=30643&Itemid=39
60. , - Yahoo!
http://tw.finance.yahoo.com/news_content/url/d/a/081112/3/183bh.
62 ePaper(2008 )
html
61. - _
http://myap.twroam.org.tw/Conagent/ViewConagent.aspx?ID=16
62.
http://www.brp.com.tw/NewsPaper/NewsDetail.asp?ID=N0800000501427
63. (4337)---
http://www.cnyes.com/hkstock/hk_symbol.asp?symbol=4337
64. (PDF)
http://www.ibs.ncnu.edu.tw/file/project/2005/9.pdf
65. - !
http://www.ctjob.com.tw/JobNews/JobNews30.aspx?ArticleId=3504&NewsTypeId=1
66.
http://www.tcfa.org.tw/asp/left_main.asp?act=dynadetail&sn=9174755&class=2
67. http://www.shs.edu.tw/works/essay/2006/03/2006030501023312.pdf
63 ePaper(2008 )