Големите 5

VIVA SHINE

BIG 5?

What? •BIG 5 is the biggest internal campaign that seeks for the 5 values of the company in every employee, which are:

• Refreshing (Inspiring) • Honest • Dynamic• Innovative• Efficient

BIG 5? How many?

• VIVACOM has 3500 – all get involved When?

• Each year around Christmas Where?

• All around Bulgaria (Headquarters, Call centers, Billing Center and every shop in the country)

How? • Internal communication channels and battles in the

HQWhy?

• Teambuilding, motivation, interaction, raising the interest in the different channels of internal communication and right interpretation of the 5 values of the company

Visualization in 2013

Please note that VIVA Shine is the sixth category that combines all values in one

2013 vs. 2012

Similarities:• 6 categories representing

the 6 values of the company

• 3400 employees involved • Biggest internal

campaign • HQ involved Stages of

campaign: teasing, Stage 1, Stage 2 and final party at Yalta club, which is also the X-mas party for 2200 people

Differences:• Name of campaign and

name of categories • HQ: not only supported the

nominees, but also worked equally with them

• Interactive games: dancing, singing, jeopardy, truth or false, etc.

• Landing page: vivaplay.net

Teasing • Each year the campaign

starts with a teasing period in order to get the attention of the employees

• In 2013 all employees personally received a letter that takes them to a game on the landing page, specially created for the teasing period

Communication channels

PR communication:• Email • Intranet• NEW: Landing page • Toilets • Elevators • TV screen • NEW: Glass doors on every

floor

Nominee communication: • All over the HQ building and in

working places outside Sofia• Email • 3D glasses • Business cards • Wobblers • Stickers

Stage 1 - Nominations

• Every employee can nominate a colleagues via SMS by sending one’s work number. An employee cannot vote for oneself.

• One has 15 points that can be used accordingly: • Nominate a colleague for: refreshing, honest, dynamic,

innovative and efficient – 1 point each • Nominate a colleague for: VIVA Shine – 5 points each

• The top 5 employees in each category move to the second and final stage – “Battles”

Results after Stage 1• Most challenging categories: VIVA SHINE and

HONNESTANT• SMS count: 585

• Least challenging categories: INNOVANT and DYNAMANT• SMS count: 336

• No gender discrimination: 50/50 women/men • SMS count total: 1414• Small departments involved – the smaller the

department, the less chance to get nominated due to the smaller number of employees, but in 2013 the HONESTANT category was won by such a department

Stage 2: Battles

Why? There are 5 employees fighting to win a category •Honestant (lie detector) against Innovant (jeopardy game) •Dynamant (dancing) against Effectant (guess the word + limbo) •Inspiral (reading, singing, reciting, and more) against VIVA Shine (dancing, reading, guessing and more)

The one, who has the most votes, wins.

Winners in 2013Innovant: Erkan Ibryamov

Dynamant: Ivan Petrov

Effectant: Velin IvanovHonestant: Lulcho Petrishky

Inspiral: Yavor Tsvetkov VIVA Shine: Vassil Dinolov

Prizes in 2013

For the 6 winners:• Tablet Lenovo • Parking spot • Crown • Cup/Award• T-shirts

HQ:

Statistics and Results • Although there was no gender discrimination at first, the 6

winners are all men from 3 different departments • Number of sent SMS 2013: 34481; 2012: 32715; 6%

increase; • Number of employees sent at least 1 SMS: 2013: 2222;

2012: 2142; increase engagement by 4% ; • Number of employees offline: 2013: ~300; 2012: ~240; • Number of employees watching online: 2013: ~700; 2012:

~580; • Budget framework: in framework; • Results of the survey: 9/10 people know what the 5 values

are.

X-mas party @ Yalta

Thank you!

Questions?