© 2015 albert-learning.com Australia hopes to become most talked about viral destination

© 2015 albert-learning.com

Australia hopes to become most talked about viral destination


http://travel.france24.com/content/australia-hopes-become-most-talked-about-viral-destination



The Australian tourism board has unleashed an aggressive public relations campaign to make the country down under the most talked about tourism destination on social media platforms like Facebook, Twitter and Instagram.

It’s a strategy that calls on the country’s tourism operators to leverage the power of social media and promote Oz as a holiday destination and encourage user engagement.

Tourism Australia, for instance, cites its ‘Friday Fan Photos’ page as an example of user engagement, allowing fans to post photos of their holiday adventures on their Facebook wall.

Since the feature was launched, fans have been sending in more than 1,000 photos a day across Tourism Australia’s social media platforms.

The page also names Facebook fans who are particularly active ‘heroes,’ such as 81-year-old Harry Willey, described as one of the Australia’s “most passionate advocates,” who regularly engages with fans.

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The tourism board’s official Facebook page had about 4.1 million fans. With 245,156 fans talking on the page, that works out to a user engagement rate of 0.17 percent.

By comparison, the world’s most visited country in 2012, France, counts a fraction of Australia’s number, with just9,391 'likes,' significantly less than the official Facebook page for Paris which counts about 53,000 fans.

Like Australia’s Facebook page, Paris je t’aime also posts fan photos on their site and holds contests for members.

Visit England, which last year was touted as one of the hottest travel destinations for 2012 due to the summer Olympic Games, counts 179,938 likes.

According to Tourism Australia, meanwhile, the country was the most popular travel destination on Facebook, Google+ and Instagram last year.



Explain the aggressive campaign by The Australian tourism board ?

Which strategy did they use?

What can you do in “Friday Fan Photos” page?

Which country was the most popular travel destination on Facebook, Google+ and

Instagram last year?

Comprehension



Unleashed

Aggressive

Strategy

Encourage

Comparison

Vocabulary



Importance of Tourism for any country.

Power of social media platforms like Facebook and Twitter.

Promotion necessary to increase tourism.

Writing



What steps will you take to increase tourism of a place you know?

Your views on social media platforms like Facebook and Twitter

How often do you use them?

What do you like the most about it?

Negative effects of social networking sites?

Conversation

Documents

© 2015 albert-learning.com Australia hopes to become most talked about viral destination