Sonu Aggarwal – CEO, Unify2 Don Happe – Director, Unified Communications, AT&T Consulting Solutions Jordan Lee – U.S. Mobility Practice Leader, Hewlett-Packard Company Alan Percy – Sr. Director of Marketing, AudioCodes Holger Reisinger – VP of Marketing, Jabra

Moderated by: Blake Shepard, Sr. Business Planner, Microsoft

Leveraging Lync’s EcosystemA Panel Discussion

BVAL101

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. BNSF Railway®, other BNSF marks and images, and the locomotive trade dress are the intellectual property of BNSF Railway Company. All other marks contained herein are the property of their respective owners.

Managed Hybrid Lync & Contact Center Solution

3

BNSF DC

Employee

Contact Center Agents

AT&T Internet Datacenter

Field office Home office

AT&T Internet Datacenter

MPLS - VPN

BNSF DC

Employee Contact Center

Agents

Field office Home office

Microsoft O365 Voicemail

IVR & Contact Center Solution

Enterprise Voice/IM & Presence

IVR & Contact Center Solution

Enterprise Voice/IM & Presence

SIP TrunkingIn/Outbound Calls

IP Flexible Reach

Cloud CRM

Customer Challenges

• Consolidate systems to reduce number of disparate systems, network size and complexity.

• Centralize systems in the controlled environments of Data Centers.

• Converge all voice, video, and data into IP packets transported over an all IP Network.

• Provide enhanced communications tools to help improve efficiency for internal and external customers in a Contact Center.

• IT demands to manage separate initiatives (Contact Center, PBX replacement for 213 legacy PBXs).

“AT&T was able to consolidate multiple technology projects into a cohesive program to integrate our Microsoft Office 365, Lync and Genesys Contact Center initiatives. BNSF and AT&T collaborated on a holistic solution to deliver integrated functionality for our users”

– Jo-ann OlsovskyVP & CIOBNSF Railway

One of the largest Railway in North AmericaModernizing Systems to deliver greater business valueIndustry Benefits

• AT&T’s hybrid UC approach supports the customer’s need to balance Office 365 price point while benefiting from a full featured hosted Lync solution enabling Voice Transformation of 213 legacy PBX platforms.

Customer Benefits

• Positioning modernized systems to deliver greater business value, supporting new market growth opportunities and efficient delivery of BNSF transportation services.

• Consolidate systems to reduce the number of disparate systems, network size and complexity.

AT&T Success Story

4 © 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. BNSF Railway®, other BNSF marks and images, and the locomotive trade dress are the intellectual property of BNSF Railway Company. All other marks contained herein are the property of their respective owners.

Microsoft PavilionDemos, Speakers, Demos, Lync Room System, Experts, Demos, a Bar....and more Demos

ATTENDEE PARTYWednesday, February 19th

6:30pm-9:30pmHakkasan, MGM Grand

Brought to you by

When it comes to Vegas nightclubs, it doesn’t get any hotter than Hakkasan. And when it comes to opportunities to connect and reasons to party, no one does it better than Lync Conference! Our attendee party has a full lineup: an open bar, awesome food, and one of the best DJs that Vegas has to offer. Don’t miss out on the fun—stop by at 6:30pm and kick off and evening to remember. Come together.

HANDS-ON LABS

You can also access labs on MyLync!

3:00pm – 9:00pm10:30am – 9:00pm7:30am – 9:00pm8:00am –1:30pm

LOCATIONPinyon 3

Monday, February 17Tuesday, February 18Wednesday, February 19 Thursday, February 20

LRS

LOCATIONCopperleaf 12

Wednesday, February 198:30am – 9:45am10:15am – 11:30am1:00pm – 2:15pm2:45pm – 4:00pm4:30pm – 5:45pm

Thursday, February 209:00am – 10:15am10:45am – 12:15pm12:45pm – 2:00pm

MyLync allows you to create a custom experience and network with the Lync Community both online and in person.With MyLync, you can:• Build your own personalized calendar while browsing all available sessions• View breakout session material including PPTs and Videos within

48 hours of each session• Participate in the Community and find people in your social networks

who are attending and interact with speakers• Arrange meetings or social activities• Navigate the Exhibit Hall floor plan and learn more about our Sponsors• Fill out evaluations to win prizes

Log into MyLync at http://mylync.lyncconf.comFor MyLync support, please visit the Registration Desk.*

* Please note that adding a session to your calendar does not reserve a seat. Seating is on a first-come, first-served basis.

Birds of a FeatherBirds of a Feather flock together! Join daily breakfast discussions of relevant topics by sitting in the separately designated areas of the Meal Hall. Seating will be sorted in a different way for each Birds of a Feather breakfast:Wednesday, February 19:Where are you from? Asia/Pacific, Eastern & Central Europe, Latin America, Middle East & Africa, US (West, Central & East) and Canada, Western Europe

Thursday, February 20:What is your interest?Best Practices, Business Value, Clients & Mobility, Lync Meetings and Video, Lync Online, Networking, Platform, Server & Manageability, Voice

Fill out evaluations to win prizesFill out evaluations on MyLync or MyLync Mobile.Prizes awarded daily.

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.