© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Objective 1 Objective 1 Objective 1

Goal 1 Goal 1 Goal 1 Goal 1

Strategy Strategy Strategy Strategy Strategy

Tactic

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meteorsolutions.com | zooppa.com15

Meteor Metrics – Sharing/Social Meteor Metrics – Sharing/SocialU

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Vis

itors CONTEST POST - CONTEST

09/20 : Site/Contest Launch 12/01 : Contest Ends 12/08 : Winners Announced

*Average calculation does not include Simplify Your Life campaign

Notes: who, what, why, where, how, when

• Develop sustained models of WOM and social media operations

• Generate measureable sales revenue from WOM and social media

• Elevate the brand through excellence in Social Media• Increase engagement and loyalty to drive growth• Operationalize Social Media and WOM to increase

(marketing, sales, service) effectiveness

• WOM drives 20% of site referral traffic• Attribute social media to 10% of sales revenue• Increase customer participation in x by y• Increase customer reach by 10% in z timeframe• Achieve 80th percentile in cSat scores

Before Getting Started:• Stakeholder inventory• Precedence, Historical Context

Who:• Can you do this alone, or need assistance,

partnerships• Internal or Vendor