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© 2012 Crain Communications Inc.
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 2
Unique visitors to social-networking websites in February 2012
Source: Site Analytics
166,890,779
147,739,093
37,201,228
18,915,810
YouTube
Google +
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 3
Time spent on social networks:As of December 2011, each month users spent an average of…
15
25
80
151
423
0 60 120 180 240 300 360 420 480 540 600 660 720
tumblr
Source: comScore Media Metrix, December 2011, United States
12 hours (720 minutes)
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 4
Trust factorPercentage of respondents who said they trust info on:
67%
73%
81%
tumblr
Source: BlogHer’s 2012 Woman and Social Media Study
(blogher.com/frame.php?url=http://www.slideshare.net/BlogHer/2012-social-media-final-v2)
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 5
Percentage of respondents who have made purchases based on recommendations on…
31%
33%
47%
PinterestSource: BlogHer’s 2012 Woman and Social Media Study
(blogher.com/frame.php?url=http://www.slideshare.net/BlogHer/2012-social-media-final-v2)
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 6
Pinterest vs. TwitterWhich works best for…
Source: BlogHer’s 2012 Woman and Social Media Study
(blogher.com/frame.php?url=http://www.slideshare.net/BlogHer/2012-social-media-final-v2)
Getting product information
Seeking advice and recommendations
Finding out about new products
Having fun
Contributing to a community
Being entertained 51%
33%
47%
24%
29%
18%
21%
54%
32%
58%
39%
30%
26%
18%
Making purchase decisions
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 7
Twitter timing
Source: HubSpot’s Dan Zarrella prdaily.com/Main/Articles/11207.aspx
Time of day with most traffic:
Spread out your tweets throughout the day with an emphasis on late afternoon. Twitter links will get the most attention from your followers toward the end of the week and on weekends:BEST TIME TO TWEET:5 p.m.
BEST DAYS TO TWEET: Friday,Saturday, Sunday
BEST DEFAULT TIME ZONE:Eastern
KISSmetrics shows the breakdown of tweets in the United States:
MANAGING YOUR BRAND’S SOCIAL LIFE
TREND REPORT APRIL 2012
© 2012 Crain Communications Inc. Chart 8
Top topics on PinterestBy percentage of total pinboards
1.8%
1.9%
2.1%
2.1%
3.9%
9.0%
10.5%
11.7%
12.4%
17.2%
Kids
Travel
Products
Humor
Holiday/seasonal
Inspiration/education
Food
Style/fashion
Arts and crafts
Home
Source: RJMetrics (rjmetrics.com)
