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© 2011 Cengage Learning
Chapter 11
Technology & Interpersonal Communication
© 2011 Cengage Learning
Technology Terms
• Computer-mediated communication (CMC) – the use of various technologies to facilitate
communication with others
• Technological determinism – suggests that technology is irreversible,
inevitable, inescapable
Characteristics of Comm. Technology
© 2011 Cengage Learning
© 2011 Cengage Learning
Characteristics ofCommunication Technology
• It is pervasive• It is paradoxical
– “global village” – global suggests an expansive view of the world; village suggests a small community
• It is powerful
© 2011 Cengage Learning
The Accessibility of Communication Technology
• Accessibility helps eliminate the technological gap between people and culture communities– “digital divide”
© 2011 Cengage Learning
The Accessibility of Communication Technology
• Access Trends of tech. users:– Elite tech users = 31% of American adults– Middle-of-the-road tech users = 20% of
American adults– Few tech assets = 49% of American adults
© 2011 Cengage Learning
The Accessibility of Communication Technology
• Problems with meaning can occur especially when not all have access.
• Access to technology also has benefits:– Increases safety– Creates a sense of play– Improves psychological well-being
Facts about Internet Usage
© 2011 Cengage Learning
Web 1.0, 2.0, 3.0
• Web 1.0– primarily a storehouse of info & tools
• Web 2.0– broader, more interactive , more democratic
• Web 3.0– computers think intuitively; exists largely in theory
© 2011 Cengage Learning
The Dark Side of the Internet
• Little Accountability or Responsibility• Fostering of Hate • “Flaming”• Privacy
– Invasion of . . – Loss of info. Control– Regret
The Dark Side of the Internet
• Privacy– Invasion of . . – Loss of info. Control– Regret
The Bright Side of the Internet
• Widening your Social Network • Increase Knowledge base• Remaining Connected
Throughout Life– With some training, older adults
can derive many benefits from using technology.
Issues with the “Presented” Online Self
© 2011 Cengage Learning
Assumptions of Online Presentations of Self
• Assumption 1: The computer screen can deceive
© 2011 Cengage Learning
Assumptions of Online Presentations of Self
• Assumption 2: Online discussions often prompt introspection
• Assumption 3: Online discussions promote self-orientation
• Assumption 4: Self-disclosure occurs online– PCDP = postcyberdisclosure panic
Maintain a relationship online
© 2011 Cengage Learning
© 2011 Cengage Learning
Advantages to Meeting Someone Online
• Many people online “looking”• “Profile” previewing to screen out • You know something about how the
other person thinks and writes• You know how to contact him or her• Interaction without identity revealing
– Can make us feel safer
© 2011 Cengage Learning
Advantages to Meeting Someone Online
• You can do all of this for less than that it might cost for a typical first date
• “Hyperdating”:– refers to this accelerated development of online
relationships
© 2011 Cengage Learning
The “Language” of Online Relationships
• Abbreviated language– LOL, ASL, BRB, TTYL, FMTYEWTK– Shared meaning can be a challenge here
• Graphic accents– Emoticons (Ch. 7) ;-) :-/ – Articon (::{}::) =^.^= \m/– Both of these add to the content and
relational dimensions of a message
© 2011 Cengage Learning
Communication Technology and Relational Maintenance
• Social networking: – refers to linking people or groups of people who
share common interests– Includes Facebook, Twitter, Google +, etc.– Allow easy sharing of various communication:
• Email, IM, file sharing, blogs, etc.
– 134 million unique Facebook profiles, second only to Google in traffic, projected 2015 revenue equal to MTV
Improving Online Communication Skills
© 2011 Cengage Learning
© 2011 Cengage Learning
Choices for Improving Online Communication Skills
• Sender skills for electronic messages– Be succinct when necessary – Write literally – Stay polite – Take a deep breath
© 2011 Cengage Learning
Choices for Improving Online Communication Skills
• Receiver skills for electronic messages– Check in with the sender– Show empathy when possible– Listen beyond the words
© 2011 Cengage Learning
Choices for Improving Online Communication Skills
• Sender AND receiver skills for electronic messages– Take responsibility for your own words– Build your dialogue– Recall the challenge of online
communication