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© 2010 Steve Toms | The problem isn’t how much data; it’s how poorly it’s presented Audiences don’t resist change; they resist the unknown And when they don’t know what they’re looking at, they tune out This slide will advance automatically >
Citation preview
© 2010 Steve Toms | [email protected]
What we’ll discuss:• Formatting data• Building effective charts • Show it; say it; change it
presentation technique
Tips from Steve Toms’Tips from Steve Toms’
PowerPoint Master ClassPowerPoint Master Class
This slide will advance automatically >
Start the Slide Show >View Show (PowerPoint 2003)From beginning (PowerPoint 2007)
© 2010 Steve Toms | [email protected]
The problem isn’t how much data;
The problem isn’t how much data;
it’s how poorly it’s presentedit’s how poorly it’s presented
Audiences don’t resist change;
Audiences don’t resist change;
they resist the unknownthey resist the unknown
And when they don’t know And when they don’t know
what they’re looking at,what they’re looking at,
they tune outthey tune out
This slide will advance automatically >
© 2010 Steve Toms | [email protected]
2001 Lower Rio Grande Valley HealthSurvey
Texas Behavioral Risk Factor Surveillance System
Days poor physical health in past 30 daysN = 875, Range = 23.3% - 41.2%
18-24 25-34 35-44 45-54
55-64 65+ Total Texas
27.4% 27.7%23.3%
30.6%
40.6% 41.2%
30.6%35.1%
Age grouped (6)>= 1 days poor physical Health
0%
10%
20%
30%
40%
50%
Click to continue >
How long did it take you to tune out?
How long did it take you to tune out?
There are 40 elements, 9 colors,
There are 40 elements, 9 colors,
4 headers, 10 axis labels, and an
4 headers, 10 axis labels, and an
8-part legend competing for attention
8-part legend competing for attention
© 2010 Steve Toms | [email protected]
2001 Lower Rio Grande Valley HealthSurvey
Texas Behavioral Risk Factor Surveillance System
Days poor physical health in past 30 daysN = 875, Range = 23.3% - 41.2%
27.4% 27.7%23.3%
30.6%
40.6% 41.2%
30.6%35.1%
18-24 25-34 35-44 45-54
55-64 65+ Total Texas
Age grouped (6)>= 1 days poor physical Health
0%
10%
20%
30%
40%
50%
Let’s focus our attentionLet’s focus our attention
solely on the datasolely on the data
This slide will advance automatically >
© 2010 Steve Toms | [email protected]
27.4% 27.7%23.3%
30.6%
40.6% 41.2%
30.6%35.1%
It’s called chunking:
building data displays
in manageable groups
4 2 2
Step 1: Deconstruct data in groups of 3s and 4s
Ages 18-54 Ages 55+ Total & Texas
There will be 3 “builds”
after redesigning the frame
Click to continue >
© 2010 Steve Toms | [email protected]
18-24 25-34 35-44 45-54 55-64 65+ Total TexasAge groups
50
40
30
20
10
0%
Texas Behavioral Risk Factor Surveillance System% days poor physical health in past 30 days
Step 2: Rebuild the chart with an easy-to-present frame
Single large headerSingle large headerSimple X and Y labelsSimple X and Y labels Build and animate Build and animate
each data bar;each data bar;include the valueinclude the value
23.3%
30.6%
40.6%41.2%
30.6%
35.1%
27.4% 27.7%
Next, it’s time to deconstruct
Click to continue >
© 2010 Steve Toms | [email protected]
Step 3: Make 4 duplicate screens of the completed graph
1: 1: Setup slideSetup slide::Delete all but header and axis labels;Delete all but header and axis labels;animate each separately (see next slide)animate each separately (see next slide)
2: 2: Ages 18-54:Ages 18-54:Delete Age 55+ and total barsDelete Age 55+ and total bars(first 4 bars are already animated)(first 4 bars are already animated)
3: 3: Ages 55+:Ages 55+:Delete total barsDelete total barsand animations for the first 4 barsand animations for the first 4 bars
4: 4: Total barsTotal barsDelete animations for the first 6 barsDelete animations for the first 6 bars
Next: Show it; say it; change it.Next: Show it; say it; change it.
Click to continue >
© 2010 Steve Toms | [email protected]
Texas Behavioral Risk Factor Surveillance System% days poor physical health in past 30 days
Age groups
““Let’s look at a bar chart,Let’s look at a bar chart,with each bar expressedwith each bar expressedin percentages…”in percentages…”
……by age groups”by age groups”
Next, take a tourNext, take a tour50
40
30
20
10
0%
Display Slide 1: First read the header, word-for-word
You can’t make a point
You can’t make a point
until the audience knows
until the audience knows
what it’s looking atwhat it’s looking at
(Skipping this step causes
(Skipping this step causes
your audience to tune out)
your audience to tune out)
18-24 25-34 35-44 45-54 55-64 65+ Total Texas
Click to continue >
© 2010 Steve Toms | [email protected]
18-24 25-34 35-44 45-54
27.4% 27.7%23.3%
30.6%
Age groups
50
40
30
20
10
0%
Make your point:“Texans 45-54 had 3% more days of poor physical health.”
Segue to next build:“How did older Texans fare?”
Slow wipe right to display slide 2; animate first 4 bars
Texas Behavioral Risk Factor Surveillance System% days poor physical health in past 30 days
55-64 65+ Total Texas
Keep the audience focused;
Keep the audience focused;
use the mouse to point,
use the mouse to point,
or animate an arrowor animate an arrow
Click to continue >
© 2010 Steve Toms | [email protected]
18-24 25-34 35-44 45-54 55-64 65+
27.4% 27.7%23.3%
30.6%
40.6%41.2%
Age groups
50
40
30
20
10
0%
Make 1 point:Make 1 point:“Older Texans reported “Older Texans reported 10% more days of poor health.” 10% more days of poor health.”
Segue to next build:Segue to next build:“How do all groups compare “How do all groups compare to all Texans?” to all Texans?”
Texas Behavioral Risk Factor Surveillance System% days poor physical health in past 30 days
Delete first 4 bar animations; animate next 2
Note use of gray to tell the
Note use of gray to tell the
audience we are no longer
audience we are no longer
concerned with these elements
concerned with these elements
Total Texas
Click to continue >
© 2010 Steve Toms | [email protected]
18-24 25-34 35-44 45-54 55-64 65+ Total Texas
27.4% 27.7%23.3%
30.6%
40.6%41.2%
30.6%
35.1%
Age groups
50
40
30
20
10
0%
Make your point;Make your point;
set up next topicset up next topic
Texas Behavioral Risk Factor Surveillance System% days poor physical health in past 30 days
Delete first 6 bar animations; animate next 2
Click to continue >
© 2010 Steve Toms | [email protected]
Let’s review what we just did:
Chunk the data using Rule of 3s
Build chart;animate all data
Deconstruct:3-4 charts + frame
1
2
3
Want to know more?
Click to end.