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© 2009 IBM Corporation © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22 2009

© 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

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Page 1: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation© 2009 IBM Corporation

System x and BladeCenterServers for a Smart Planet

Ivailo Djilianov, System X and Blade Center Sales Specialist

IBM Forum Oct 22 2009

Page 2: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Reduces operating costs with higher performance, energy efficiency, simplified management, virtualization, and increased utilization

Manages present and future risk in challenging economic conditions with best-in-class RAS and future-proof IT

Improves service with an end-to-end approach to systems management

The New Generation of IBM System x and BladeCenter servers deliver business value and reduce costs for clients through industry leading scalability, virtualization

and management capabilities.

IBM System x and BladeCenter servers help to deliver a dynamic infrastructure that…

Page 3: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Reduce Cost Virtualization

Get the tools to break out of the barriers presented by physical devices in their data center. System x and BladeCenter servers and storage, virtualization tools, networking tools, and applications offer customers improved TCO, resiliency and flexibility for a dynamic infrastructure.

Energy Efficiency

System x and BladeCenter offer a portfolio of leadership products and services for optimizing the energy efficiency of the IT infrastructure to reduce costs; resolve space, power, and cooling constraints; and achieve Green strategy objectives.

Consolidation

Performance

Express Mid-Market Offerings

Page 4: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Virtualization ManagerFully integrated into IBM Systems Director 6.1 base functionality

Active Energy Manager

Energy efficiency features of IBM Systems Director Active Energy Manager V4.1

Page 5: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Energy usage is a top concern for datacenters

IT energy demand doubling every 9-24 months

6500 US Datacenters consume electricity = state of Utah

100 units of energy generation =3 units of work for productive IT

IT accounts for 2% of anthropogenic CO2 emissions

eWaste cannot be ignored –1 billion computers potential scrap by 2010

IT energy demand doubling every 9-24 months

6500 US Datacenters consume electricity = state of Utah

100 units of energy generation =3 units of work for productive IT

IT accounts for 2% of anthropogenic CO2 emissions

eWaste cannot be ignored –1 billion computers potential scrap by 2010

Source: IDC Predictions 2009 -Enterprise Server MarketSource: IDC Predictions 2009 -Enterprise Server Market

Page 6: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Energy efficiency features of the BladeCenter HS22

DC Power Metering

CPU & DIMM Temperature Sensing

Enhanced VRD Efficiency

High Level of Chip IntegrationSSD

(solid state disk) Support Ethernet

TOE

Internal USB key for hypervisor

Wide DIMM spacingExtended

operating temperature

Intel Xeon P-state and C-state support

Intel Xeon P-state and C-state support

Dynamic memory throttling

Disabling unused devices Autonomous

power capping

Page 7: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

#2 & 3 SPECpower

scores

CPU & DIMM Temperature Sensing

Enhanced VRD Efficiency

High Level of Chip Integration

SSD (solid state disk) Support

Ethernet TOE

Dynamic memory throttling

Disabling unused devices

Intel Xeon P-state and C-state support

Native integrated SATA support

Highly efficient power supply

Energy efficiency features of the System x3650/x3550 M2 Rack Servers

Page 8: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

#1 SPECpower score &

first product to exceed 2000

CPU & DIMM Temperature Sensing

Enhanced VRD Efficiency

High Level of Chip Integration

SSD (solid state disk) Support

Ethernet TOE

Dynamic memory throttling

Disabling unused devices

Intel Xeon P-state and C-state supportNative

integrated SATA support

Shared fan infrastructure

Shared high efficiency power supply

Rear door heat exchanger

Energy efficiency features of the iDataPlex dx360 M2

Page 9: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

CPU & DIMM Temperature Sensing

Enhanced VRD Efficiency

Disabling unused devices

DDR2 memory (vs. FBDIMMs)

High Level of Chip Integration

Ethernet TOE

High memory capacity –ideal for virtualization

EXA4 snoop filter

Highly efficient power supply

X3850 M2 Efficiency Comparison

IBM x3850 M2 HP DL580 G5

AE2000 780W (-10%) 860W Lower overall power

MLG 800W (-10%) 880W DDR2 advantage

MaxPower 80% +MLG

925W (-24%) 1150W DDR2 +efficient power supply advantage

Energy efficiency features of the eX4 enterprise servers

Page 10: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Customers can lower energy costs $100 per server per year and maintain workload levels with significantly fewer of the new IBM x3650M2 servers

9 x346 Servers

Single-Core proc.

1 x3650M2 Server

Quad-Core proc.

2005

2009

Smart Energy Design and 9:1 Consolidation Ratio

50% lower annual energy costs1

8.8x more performance per server2

89% floor space reduction(1)IBM Engineering Research Study, Feb’09

(2)Based on Intel performance data, 2009

Reduce costs through consolidation

Page 11: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

2 0 0 5

Get the same or better performance

Reduce your IT footprint by over 95%

Get greater than 11:1 consolidation ratio

2009

14 HS22 BladeCenter blades

(Xeon 5500)

1 BladeCenter E Chassis

0.17 of a rack

166 2P Rack1U servers

(Xeon)

3.95 racks

Save over 93% on energy costs alone; complete ROI as fast as 6 months

Reduce costs through consolidation

Page 12: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Manage Risk

Business Resiliency

Business resilience from IBM gives you the ability to rapidly adapt and respond to both risk and opportunity, in order to maintain continuous business operations, reduce operational costs, enable growth and be a more trusted partner.

Security

System x and BladeCenter technologies offer a new approach to managing risk, by providing a full range of security capabilities to organizations, processes, and information as the IT and business infrastructures become more interconnected.

Page 13: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Reduce downtime with options such as hot-swap solid state HDDs

Unique industry offerings including the ServeRAID Vault controller that offers full hardware-based encryption to protect against security threats and costly data breaches

IBM X-Architecture makes makes datacenters more reliable and secure

IBM System x offers the resiliency clients require to virtualize their business-critical workloads

Predictive Failure Analysis and Light Path Diagnostics for advance warning on power supplies, fans, VRMs, disks, processors, and memory and redundant, hot-swap components so clients can replace failures without taking their system down

– Enterprise-level reliability in standard rack offerings– Full redundancy in all BladeCenter Chassis– ex4 enterprise servers offer best-in-class reliability and resiliency

Manage risk with reliability, availability, security

Get the peace of mind to run mission-critical applications.

Page 14: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

BladeCenter offers no single point of failure

Page 15: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Integrated Management Module (IMM) Standards-based hardware which combines

diagnostic and remote control

UEFI—next generation BIOS Richer management experience and future-ready

Hardware and firmware advances which are standard across all new systems

ToolsCenter Consolidated, integrated suite of

management tools Powerful bootable media creator

Redesigned system tool portfolio for single-system management and scripting

IBM Systems Director Platform management that is easy and

efficient Management of physical and virtual resources

across heterogeneous systems

IBM Systems platform solution for System x, BladeCenter, Power Systems, System z and storage

IBM TivoliUpward integration into Tivoli Service Management

Delivering innovations throughout the systems management stack

Improve service with comprehensive systems management

Page 16: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

What can IBM® Systems Director 6.1 manage

Blade and Modular resources that can be managed:– BladeCenter, Blade servers (x, Power, Cell), I/O modules, Modular servers– VMware ESX, VMware 3i, MSVS, Xen– Windows, Linux, Netware

POWER System resources that can be managed: – HMC, IVM, Virtual I/O Server, System i/p Servers (FSP)– AIX, POWER Linux, IBM i

Mainframe Systems resources that can be managed: – Linux on zSeries – z/VM

HP, Dell, and other x86 servers

SNMP-based devices– Network, storage, power distribution units, etc.

CIM-based devices – CIM = Common Information Model

Storage resources that can be managed: – LSI (IRC), DS3000, DS4000, DS6000, RSSM– SAS Switch (NSSM, RSSM), Brocade FC Switch, Qlogic FC Switch

Page 17: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

UEFI (Unified Extensible Firmware Interface)

Single consistent system level code stack with advanced setup and configuration

Key Features Customer Benefits

Simplified error handling No more cryptic event logs and reduction of out date errors in BIOS

Beep codes now covered completely by light path diagnostics

Easier configuration and management

Ability to configure machines completely via command scripts remotely with Advance Settings Utility

In-band and out-of-band firmware update via the Integrated Management Module

Remote configuration which lowers TCO by reducing upgrade downtime and making platforms easier to manage

Abilities beyond legacy BIOS No limits on number of adapter cards – no more 1801 resource errors (important to VMware customers)

Ability to move adapter configuration to main UEFI configuration

Ability to run in 64-bit native mode

Complete support for new and legacy operating systems– Windows 2008 supported in UEFI mode today– Other operating systems fully supported in legacy BIOS mode

UEFI replaces legacy BIOS providing a modern, well defined environment for booting an operating system and running pre-boot applications. It is fully backwards compatible with legacy BIOS and provides additional functionality, a better user interface and easier management. UEFI settings can be managed both in-band and out-of-band. With UEFI “beep codes” are eliminated and covered completely by light path diagnostics.

Page 18: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

IMM (Integrated Management Module)

Remote control to manage, monitor, and troubleshoot from any corner of the world.

Key Features Customer Benefits

Single chip on each server Provide diagnostics, virtual presence and remote control to manage, monitor, troubleshoot and repair from any corner of the world

Manage servers remotely, in a secure environment independent of operating system state

Single administrator can configure and deploy server from bare metal to operating system boot

Support of new altimeter on x3550 M2 and x3650 M2 which can reduce power consumed by fans

Unified code base across all IMM systems

One firmware stack for IMM simplifies images

Easier for system administrators to manage large group of diverse systems

Standards based alerting IMM with IBM Systems Director provide secure alerts and status, helping to reduce unplanned outages

Standards based alerting enables upward integration into wide variety of enterprise management environments “out of the box”

The IMM is a single chip on each new generation server which combines the function of the previous BMC and RSA-II card, a video controller, remote presence and remote disk. Remote presence is a priced feature ($299US) for rack and iDataPlex servers and is enabled by simply inserting a hardware key. IMM is common hardware with a single IMM firmware across all new platforms. It requires no special IBM drivers and is configurable both in- and out-of-band. Open standards (CIM and WS-MAN) used for alerts and command enable out-of-the box integration.

Page 19: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

ToolsCenter

Reducing complexity of choosing, finding, and learning management tools.

Key Features Customer Benefits

Bootable Media Creator Allows customers to create bootable CD/DVD/USB for updates customized to their systems

Ability to acquire firmware automatically from ibm.com.

Redesigned for reduced complexity

Common look and feel across tool set to reduce training needs

Single easy to use webpage to acquire tools

Consolidated 42 tools down to 8 tools to easily find tool required

Scriptable Interface Ability to script tools using common command line interface so customers can incorporate into existing management infrastructure

IBM ToolsCenter consolidates the needed tools for managing servers individually into an integrated suite. The tools are organized by function: deployment, updates, configuration and diagnostics. Tools are now simpler to access and use with a single easy-to-use webpage for access, a common look and feel and a common command line interface for the scripting tools. The ToolsCenter Bootable Media Creator offers significantly more functionality than past tools with the ability to add more tools to the bootable image and to automatically download the bootable environment if needed. The bootable media creator supports CD, DVD and USB key.

Page 20: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Product Portfolio

Page 21: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

Scale out / distributed computing

x3550 M2

x3650 M2

x3850 M2

Clusters, HPC,Virtualization,

Web 2.0& Cloud

High density

Large symmetrical multiprocessing (SMP)

x3950 M2

1-4 nodes

Cluster 1350

x3200 M3x3100

Sca

le u

p /

SM

P c

om

pu

tin

g

x3755

x3655

x3455

iDataPlex

BladeCenterS, E, H, T, HT

HS22/12/21/21XMLS22/42JS12//22QS22

x3350 HS22HS22

dx360 M2dx360 M2

x3400 M2/ x3500 M2

x3250 M3

x3450

System x and BladeCenter Portfolio

Page 22: © 2009 IBM Corporation System x and BladeCenter Servers for a Smart Planet Ivailo Djilianov, System X and Blade Center Sales Specialist IBM Forum Oct 22

© 2009 IBM Corporation

Dynamic Infrastructure October Launch: Build a Dynamic Infrastructure with System x and BladeCenter

System x

Tower

eX4

Blades

Rack

Specialty

Smaller businessesSmaller remote environmentsStand-alone requirements

Large consolidation environmentsServer & infrastructure replacementBCS – remote environment consol

Small to Mid-range businessesSegmented workloadsExisting fit for purpose

Heavy vertical workloadsLarge virtualization projectsLegacy system replacement

HPC / Analytic workloadsWEB2.0 environmentsMassive scaling

Recommended Product Segmentation