© 2009 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL

How Remote Services Create Value for Manufacturers

Brian AndersonVP of Marketing – Axeda

© 2009 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL2

About AxedaThe Leader in On-Demand Intelligent Asset Management

Company Founded in 2000, HQ in Foxboro, MA Office in Rochester, NY; Locations in UK, Germany, Japan December 2008 - Acquired Questra Corporation

Solution Solutions for high-value Smart Services,

Smart Products, and Smart Operations Comprehensive Maximum Results services SaaS delivery via world-class infrastructure

Track Record 100+ Global 2000 customers Hundreds of thousands of devices deployed 10 US and European patents granted

Customers

Awards

Acquisition

© 2009 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL3

Smart Planet RevolutionDisruptive Innovation Enabled by “The Internet of Things”

3

$2.9 billion in M2M middleware by ’11

– Beecham Research

Remote services that increase product uptime, lower costs of service, and

improve customer satisfaction

A platform to deliver content and services directly to customers

Connected assets provide intelligence that improves internal business

operation and optimizes the supply chain

The world is becoming instrumented. There are 50 billion microprocessors in the field.

– Harbor Research

M2M cellular module shipments will grow from 24M in ‘09 to 83M in ’13 at 30% CAGR

– Beecham Research

The world is becoming interconnected. With 1 trillion networked things, information created grows exponentially.

- IBM

© 2009 Axeda Corporation – Do not reproduce without permission – COMPANY CONFIDENTIAL4

Smart Products ImpactUsing Your Products as a Revenue Generating Engine

Smart Products introduce disruptive innovation that creates market leaders

Imagine if you could…

• Deliver content on a transaction basis• Provide location services to customers• Enable your dealers to improve operations• Create subscription-based services

• Offer theft prevention and recovery • Meter and bill for product usage• Build a revenue-generating partner ecosystem• Lock in consumable and parts re-supply

76%Products

24%Services, parts,& consumables

40%Products

60%Services, parts,& consumables

Traditional Product Manufacturer

Revenue Ratio

Smart Product ManufacturersRevenue Ratio

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Smart Services ImpactReal-world Benefits for Service Operations and Customers

Impact of Smart Service Solutions on Customers and Operations

# Technician dispatches per year

Mean time to repair

Service response time

Customer Retention

First call resolution rate

SLA compliance

Asset uptime

Service revenue

Total service profitability

More than 25% of support cases resolved w/o human intervention

Approaching 99.999% uptime on managed systems

$700K savings on daylight savings software update

$2M savings on new software release update

ATM downtime reduced by 15% MTTR reduced from 3 hours to

minutes

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EMC Corporation

Business $11B world leader in products, services, and

solutions for information storage and management An acknowledged leader in remote product support

Objectives Replace modem-based communications with secure IP-based

infrastructure Seamlessly use existing remote service tools

Impact: EMC Secure Remote Support Gateway Unprecedented control and auditing of remote system activity

for Sarbanes-Oxley compliance Faster response with less costly onsite service Secure platform for next generation of remote service

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Respironics

Business $1.2B provider of respiratory solutions, sleep diagnostic

systems, and critical care products

Objectives Support mobile equipment that is occasionally connected Allow customers to download software upgrades and product

options to mobile devices with no patient disruption Remotely diagnose instruments by accessing live and

historical data Strengthen relationships with biomedical technicians

Impact: Respi-Link $1.2M annual savings from new software upgrade process 12% increase in service contract renewals 20% reduction in field service visits 15% reduction in overall service costs