Sales Storage

© Copyright 2014 Hewlett-Packard Development Company, L.P.

HP Confidential – For training purposes only Use of this material to deliver training without prior written permission from HP is prohibited.

HP Sales Certified – Storage

Solutions and Services 2014

Study guide

Study guide

HP Confidential For Training Purposes Only | Page 2

Copyright 2014 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice. The only warranties for

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Microsoft and Windows are U.S. registered trademarks of the Microsoft group of companies.

HP Sales Certified – Storage Solutions and Services 2014

Study guide

August 2014

HP Confidential – For training purposes only

Study guide


Contents Introduction ........................................................................................................................... 5

Before you begin ....................................................................................................................................... 5

Segmentation ......................................................................................................................... 6

Overview.................................................................................................................................................... 6

Simply StoreIT ........................................................................................................................................... 7

Business drivers and storage .................................................................................................................... 7

Sample test question ................................................................................................................................ 9

HP Storage Portfolio ............................................................................................................. 11

Why sell HP Storage? .............................................................................................................................. 11

HP Storage Portfolio overview ............................................................................................................... 12

Backup and data protection .................................................................................................................... 12

HP Primary storage ................................................................................................................................. 14

HP Technology Service customer value ................................................................................................. 17

The value of HP PartnerOne ................................................................................................................... 18

Technology Service storage lifecycle – value ........................................................................................ 18

Sample test question .............................................................................................................................. 22

Backup and Data Protection ................................................................................................... 24

HP StoreOnce VSA ................................................................................................................................... 24

HP StoreOnce backup .............................................................................................................................. 24

HP StoreEver ........................................................................................................................................... 25

Backup and data protection services knowledge check ........................................................................ 25


Server Virtualization ............................................................................................................. 30

HP Storage Services ................................................................................................................................ 30

Handling objections ................................................................................................................................ 30


File Sharing .......................................................................................................................... 35

Types of file storage challenges ............................................................................................................. 35

Simply Store IT products and services ................................................................................................... 35

File Sharing HP Storage Services ............................................................................................................ 37

File Sharing Storage Services ................................................................................................................. 38

Reasons to choose HP ............................................................................................................................. 39

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Microsoft Exchange ............................................................................................................... 44

Beyond business expansion.................................................................................................................... 44

Simply Store IT Products and Services ................................................................................................... 45

Microsoft Exchange HP Storage – Opportunities ................................................................................... 45

Microsoft Exchange HP Storage Solutions – Reasons to choose HP ..................................................... 45

Additional Information on HP Storage Competitive Positioning............................................................ 47


Microsoft SQL ....................................................................................................................... 51

Microsoft SQL Server HP Storage Services ............................................................................................. 51

Maturity stages ....................................................................................................................................... 52

Starting out – Microsoft SQL Server discovery questions ...................................................................... 53

Building momentum – Microsoft SQL Server discovery questions ........................................................ 53

Business expansion – Microsoft SQL Server discovery questions ......................................................... 53


Study guide


Introduction This study guide is designed as a supplement to the HP Sales Certified – Storage Solutions and Services

2014 web-based or instructor-led training. Completing the training course is the best way to prepare

for the HP Sales Certified – Storage Solutions and Services 2014 exam. This guide is a supplement and

is not intended to replace the education you get from the class; it is a review and will help prepare you

for the exam. The combination of the course and the study guide offers the following advantages:

The study guide is easily accessible from any computer with access to the HP Sales Certified – Storage Solutions and Services 2014 course.

You can read the study guide on a day and time convenient to your schedule.

You can work at a pace that best suits your learning style.

Before you begin

This study guide is divided into sections just like the training itself, and you are encouraged to complete

the sections in the order presented so that you may thoroughly understand the material in each section

before attempting to complete the next in the series.

Be sure to read all of the information in this guide.

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Segmentation Although these topics are not essential for preparing for the exam, we believe that the following

sections in the course contain valuable information about selling servers, storage, networking, and

services and should still be reviewed.

Just Right IT

IT initiatives

HP Storage sales plays

HP Simply StoreIT program

Simply Service IT

Segmentation benefits

To prepare for the exam, pay particular attention to the following sections about Segmentation.

Overview

HP Converged Storage has an upper hand in the market by being the only storage architecture that

scales from mid-sized businesses up to the largest enterprise. This allows businesses to consolidate

multiple platforms and effectively manage their costs. It also provides opportunities to leverage the

underlying HP Platform technology to keep pace with change.

A business driver is an internal or external pressure driving the need for a company to respond. Use the

PEST (Political, Economical, Social, Technical) approach with LE (Legal, Environmental) extension to

characterize these pressures.

There are five main business drivers:

Data compliance and protection

Fulfills the need to adhere to regulations for protecting data (especially in regulated

industries such as Healthcare and Finance)

Involves processes and procedures for tasks such as backing up data, encrypting stored

data, and Disaster Recovery

Increase efficiency of resource utilization

Solves the problem for customers with storage volumes but poor utilization – initiatives

such as virtualization can help increase efficient use of resources

Improve communications

Storage needs to be efficiently managed for businesses to optimize email and social media

for internal and external communications

Reduce administration costs

Aids small to medium businesses (SMBs) who do not have a lot of IT staff

Tasks need to be automated and simple to administer

Ease of management for primary storage, backup and recovery, file and database

management, and implementing initiatives such as virtualization

Deploy more business applications

Provisioning storage for new applications is difficult and time consuming and can delay

their deployment

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Simply StoreIT

HP Simply StoreIT is a framework that delivers a collection of sales plays based on five key solutions

areas. The plays are designed to help you match the optimal HP Storage product to each customer

business need.

Backup and Data Protection – Backup and data protection addresses the business drivers of

data compliance and protection, reduces administration costs, and helps deploy more business

applications (quickly and efficiently).

Virtualization – Virtualization is a solution that increases efficiency of resource utilization,

reduces administration costs, and helps deploy more business applications.

File Sharing – File sharing addresses key business drivers through the IT Initiatives of sharing

resources, and having fewer types of systems and simplified, unified management. By

following these, it addresses the business drivers to increase efficiency of resource utilization,

reduce administration costs, and help deploy more business applications.

Microsoft Exchange Server – Microsoft Exchange Server uses fewer types of systems and

simplified, unified management, as well as enables greater use of email and social media to

addresses the business drivers of improve communications and reduce administration costs.

Microsoft SQL Server – Microsoft SQL Server addresses the business drivers of increase

efficiency and resource utilization, reduce administration costs, and deploy more business

applications through the IT Initiatives of share resources (virtualization), and fewer types of

systems and simplified, unified management.

Business drivers and storage

Using the business drivers and what you have just learned about the Simply StoreIT sales plays, you

should be able to match solutions to business needs. Here are two examples:

In many industries, there are legal regulations that require businesses to protect data by using

processes and procedures for tasks such as backing up data, encrypting stored data, and

ensuring that they have a disaster recovery plan.

For businesses where multiple offices and employee types must collaborate on results, file

sharing is incredibly important.

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Notes:

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Sample test question

Which of the following IT initiatives is most likely to be linked to a customer’s business driver to

improve communications?

a. Virtualization

b. Improved remote office data protection

c. Enable greater use of email and social media

d. Fewer types of systems and simplified, unified management

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Answer and justification

Which of the following IT initiatives is most likely to be linked to a customer’s business driver to

improve internal and external communications?

a. Virtualization

b. Improved remote office data protection

c. Enable greater use of email and social media

d. Fewer types of systems and simplified, unified management

a. Incorrect: Virtualization increases the efficiency of resource utilization, reduces administration

costs, and deploys more business applications.

b. Incorrect: Improved remote office data protection is not an IT initiative; it is one of the five HP

Simply StoreIT sales plays.

c. Correct: Enabling greater use of email and social media improves internal and external

communication.

d. Incorrect: Fewer types of systems increases the efficiency of resource utilization, reduces the

administration costs, and deploys more business applications.

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HP Storage Portfolio Although these topics are not essential for preparing for the exam, we believe that the following



HP Storage products and customer maturity

HP Storage Technology Services for storage

HP StoreFabric

Positioning HP Primary Storage

HP Storage scenario

HP Storage Technology Services positioning

HP Advantage

Technology Service storage lifecycle – services

Selling Technology Services consulting

Selling Technology Services support

To prepare for the exam, pay particular attention to the following sections about the HP Storage

Portfolio.

Why sell HP Storage?

Whether your customer is large or small, they will have storage needs, and HP Storage has the

products and services to meet all their needs and the range to fit their size.

Some customer storage needs you should understand when selling storage:

Primary Storage

Primary storage devices – Disks a computer uses continuously to store and access data

Secondary storage devices – Disks and other media used for archiving and backups

Disks connected to a computer in different ways so that the computer can access, process,

and store data

Backup

Secondary copy of a data object, as of a known point in time on a separate physical storage

media from that of the source media

Process leaves original data on the original media source

Purpose is to preserve and protect the state of the original data against loss or corruption

Intended to cover relatively short-term needs pertaining to data recovery activities

Repositories generally are not intended to be content searchable

Data Analytics

Examining raw data for the purpose of drawing conclusions about information

Used in many industries to allow companies to make better business decisions and in the

sciences to verify or disprove existing models or theories

Distinguished from data mining by scope, purpose, and focus of the analysis

Focuses on inference, the process of deriving a conclusion based solely on what is already

known

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Storage Services

Storage services that combine technical know-how with multi-vendor expertise can help

customers operate more efficiently

HP experts can help simplify multi-vendor storage environments

With Storage Consulting and Support Services, you and your customers can be confident

that all the customer’s storage needs are met

Archiving

Storing data that may not be needed now, but kept for possible future use

Needed to comply with specific regulations or for record-keeping purposes

Recovery Point Objective

The actual point in time at which a customer requests all data to be recovered

Associated with Business Continuance and Disaster Recovery

The point in time (prior to an outage) to which systems and data must be restored

Flexible File and Application storage

HP addresses the need to support many concurrent users and multiple diverse workloads

by using non-intrusive data deduplication

Provides an average of 50-60% space savings

Provides security with features such as built-in encryption, sophisticated access controls,

online snapshots, and the ability to run endpoint protection and backup software

HP Storage Portfolio overview

Backup and data protection

The key primary storage products and solutions are:

HP StoreOnce VSA

Virtual Storage Appliances (VSAs) offer flexible, cost-effective way to provide advanced data

services to virtual environments

StoreOnce VSA provides:

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Data protection and replication

Disaster Recovery with multi-site and remote copy functionality

Centralized management

Deduplication engine available as a turnkey hardware appliance or as a packaged virtual

machine

HP StoreEver

Tape storage that is critical to comprehensive data protection and archiving tape, best suited for the

retrieval of large files, infrequently accessed second copies, and easy data searches.

HP LTO Tape Drives customer needs:

Simple, lowest cost direct attach backup

Disaster Recovery (DR)

Archive for workstation or small server

HP 1/8 tape Autoloader customer needs:

Simple, low cost unattended backup

Disaster Recovery

Archive for small servers and small networks

HP MSL Tape Libraries customer needs:

MSL:

o Unattended backup

o Disaster Recovery

o Archive for small and mid-size networks with remote management, data encryption

o Investment protection with performance and capacity upgrades

MSL 6480:

o Unattended backup

o Disaster Recovery

o Archive for mid-size networks/entry level SANs with scalability, density, and

performance

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HP StoreOnce

HP StoreOnce has an automated disk-to-disk backup and a federated deduplication for data mobility

without rehydration. In cases where clients’ growth has been sudden and unpredictable, several data

silos will be formed. In cases where data growth will exceed 36TBs, offer HP StoreOnce 4500 as a disk-

based solution that will provide consistent, high performance spanning the entire architecture

Features of HP StoreOnce are:

Accelerated: Reduce backup windows and recover data faster – 5x faster recovery than leading

competitors

Available: Autonomic restart for no single point of failure – the only highly-available disk

backup solution

Flexible: Deduplicate at source, server, or target from ROBO to Datacenter – one solution to

deduplicate and replicate backup anywhere

Simple: Integration with HP and ISV applications to centralize control – one console does it all

for simple administration

HP Primary storage

There are five Key Primary Storage products and solutions:

HP D Series

HP MSA

HP StoreVirtual 4000

HP StoreEasy

HP 3PAR StoreServ

HP D Series features:

Uses internal and direct attach disks

Ideal for small application environments

HP D2000

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High capacity, high performance storage 6Gb SAS 2U rack enclosures:

o Provide end-to-end 5Gb SAS storage solution from HP ProLiant servers to direct-

attached storage

o High-density, low-cost external SAS storage for HP BladeSystem servers

HP D6000 6 Gb/s SAS

Two pull-out disk drawers to support hot plug large Form Factor SAS or SAS MDL drives

Supports up to six D6000 from a single HP BladeSystem enclosure providing up to 126- TB

of in-rack storage

HP MSA features:

Small and mid-sized customers

HP ProLiant attach

Mainly single site consolidation and virtualization

Supports Fibre channel

HP MSA 2000 Storage

Simple—flexible architecture, easy set-up, and easy to manage

Efficient –leverage the latest Spinning Hard Drives to get unmatched value

Affordable—the MSA 2000 continues to be a market leader in Entry SAN

HP MSA 2040 Storage

Simple—flexible architecture, easy set-up, and easy to manage Flexible architecture

Fast—sets new standards for $/10PS in Entry SAN (3x to 4x today’s competition)

Future Proof—2x the bandwidth on the same number of ports; the first Entry SAN array

with 16GbFC

HP StoreVirtual 4000 features:

HP StoreVirtual VSA and StoreVirtual 4000 Storage solutions provide scale-out, optimized

storage for all virtualized server environments.

StoreVirtual VSA (Software Defined Storage) is hypervisor independent, hardware agnostic

software that turns any x86 virtualized server’s internal or direct-attached storage into a

virtual array

HP StoreVirtual 4000 family of converged storage appliances built on Gen8 ProLiant and

BladeSystem technologies and offer five-9’s availability and Disaster Recovery tightly

integrated with virtual servers

StoreVirtual can:

Optimize availability and Business Continuity/Disaster Recovery

o Unique network Raid for extreme application availability

o First iSCSI SAN certified for vSphere Metro Storage Cluster

Simplify Management and Scalability

o Manage many federated nodes as easily as one

o Pay-as-you-grow with non-disruptive scaling

o Infrastructure as a Service (IaaS) offering for storage for application developers

Save on Storage Costs

o Advanced Thin Provisioning reduces capacity requirements

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o First and best Virtual Storage Appliance (VSA) provides flexibility

o Scale-out architecture and all-inclusive software

HP StoreEasy features:

Ideal for SMB, and branch offices with primarily a Windows-based IT infrastructure

Departmental file shares of Microsoft office

Integrates seamlessly into customer’s environment and provides a straightforward

management experience for IT generalists, so that customers can focus on their business

HP StoreEasy 1000 Storage

10s – 100s of concurrent users

5-50TB storage capacity

Reliable single controller

Simplified management for IT generalists

1GbE or 10GbE networking

HP StoreEasy 5000 Storage

Up to 26000 concurrent users

10-400TB storage capacity

Turnkey clustered controllers

Simplified management for IT generalists 1 GbE or 10GbE networking

HP 3PAR StoreServ features:

Next generation tier-1 storage and mid-range storage, flash optimized for virtualization and

cloud

Organizations no longer forced by budget constraints to compromise performance and

scalability with mid-range storage

Optimize performance and availability

Double VM density, guaranteed – increases consolidation savings

Delivers 3X performance for unpredictable workloads, tier-1 apps

Move data without disruption to load balance and refresh

Simplify administration and management

Increase storage management efficiency 10x with autonomic functions

Automated provisioning, load balancing and performance tuning

Save on storage costs

Reduce capacity requirements by at least 50% with Thin Technologies

Autonomic tiering optimizes storage costs

Features include:

High performance

Scalability

Thin Technologies

Storage federation

Automated tiering to the entire mid-range

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HP Technology Service customer value

Why HP Technology Services? When Technology works, business works. The value of HP Technology

services are:

Expertise

Services professionals bring expertise to customers

Trained 100,000+ IT professionals, thousands of high availability experts

Maximize ROI—HP Technology Services can make customer’s technology work with

20% faster time to resolution

Decreased downtime 8x

Lower power consumption 25%

HP chases the problem, not the device

Multi-vendor know-how and an environment-wide approach

Bridges technologies and environments (Storage, Networks, Servers, Blades, Management

Software, Clients, Network Printing)

HP collaborates with customer, wherever they are

Industry connector

Collaborate with industry leaders to bring our clients the best solutions

Worldwide network of 70,000 Channel Partners

Innovation with purpose

Automation toolset looks after customer’s systems so customers can look after business

Innovation roadmap runs the gamut from monitoring to diagnostics to repairs; with

intelligence built-in

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The value of HP PartnerOne

Partner value

Single point of contact for the customer

Integral part of delivery system

Increased account control and customer loyalty

HP value

Proven experience and expertise

Investment in intelligent solutions

Efficient and cost-effective delivery methodology

Customer value

High-value service offered at affordable price points

Better internal IT resource management to enhance focus on strategic initiatives

Scalable approach to address requirements within constrained budgets

Technology Service storage lifecycle – value

There are five stages to the storage services lifecycle, grouped in three areas, Pre-implementation,

Integration and Migration, and Post-Implementation. As an HP Partner, you should know your

customer’s service needs at each stage, what services you can offer them and the value of the services

to both you and the customer.

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Additional information on positioning HP products and solutions

Value Pre-implementation Integration and Migration Post-implementation

Customer

Help understand

storage options and

plan

Detail complete

solution

Specify the right

storage technology

Implement storage solution

right, the first time

Reduce risk

Accelerate time to revenue-

ensure best practice

configuration from day one

Improve uptime and data

availability

Maximize storage uptime

Integrate into existing

environment

Free –up resources

Achieve improved value -

maximize return on their

storage investment

Accelerate time to revenue

Keep staff certified

You

Workshops and

assessments are the

primary vehicles to sell

your value to the

account

Position consultative

value within a storage

sales engagement

Sets the path and

roadmap for additional

consultancy

requirements

Adds relevance

Efficient best practice

implementation critical to

ongoing customer

satisfaction and reducing

risk

Use of proven

tools/techniques ensures a

successful storage

deployment, maximizes

uptime, achieves improved

value

Avoids customer satisfaction

issues

Improve performance with

the right support level and

access to firmware and patch

updates/upgrades and

technical know-how

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How to position HP StoreVirtual

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Notes:

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Which HP solution would you recommend to a customer with the following storage needs (1) storing a

secondary copy of data; (2) delivering rapid recovery from data loss; (3) short-term backup storage for

up to 3 months?

a. HP StoreOnce VSA (software-defined storage)

b. HP StoreOnce Backup (disk storage)

c. HP StoreEver (tape storage)

d. HP StoreEasy

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Which HP solution would you recommend to a customer with the following storage needs (1) storing a

secondary copy of data; (2) delivering rapid recovery from data loss; (3) short-term backup storage for

up to 3 months?

a. HP StoreOnce VSA (software-defined storage)

b. HP StoreOnce Backup (disk storage)

c. HP StoreEver (tape storage)

d. HP StoreEasy

a. Incorrect: HP StoreOnce VSA provides backup and recovery for virtualized environments. Its

deduplication engine is ideal as a packaged virtual machine, providing Disaster Recovery with

multi-site and remote copy functionality.

b. Correct: HP StoreOnce Backup reduces backup windows and recovers data 5x faster than leading

competitors. Disk storage is ideal for storing secondary copy of data, delivering rapid recovery, and

short-term storage.

c. Incorrect: HP StoreEver is a tape storage solution which is ideal for Long-term storage, months to

years.

d. Incorrect: HP StoreEasy is ideal for SMBs and branch offices with primarily a Windows-based IT

infrastructure and provides simplified management for IT generalists.

Study guide


Backup and Data Protection Although these topics are not essential for preparing for the exam, we believe that the following



Reasons customers backup and protect

Backup and data protection customer challenges

Customers and sales plays

Simply Store IT Backup products

HP Storage Services – Lifecycle

Backup scenario

Starting out – Backup discovery questions

Building momentum – Backup discovery questions

Business expansion – Backup discovery questions

Handling backup and data protection objections

Reasons to choose HP

To prepare for the exam, pay particular attention to the following sections about Backup and Data

Protection.

HP StoreOnce VSA

HP StoreOnce VSA is software defined storage. Software Defined Storage is virtualizing compute,

network, and storage assets and provisioning them with a common orchestration layer of

management. Software applications can layer on server infrastructures and deliver advanced data

services.

The principles of any component of Software Defined Storage include:

The underlying hardware technology needs to be open standards-based, such as standard x86

based server technology.

The differentiating benefit of the product comes from rich data services based in software.

The technologies need to be held together by one common management interface.

HP StoreOnce backup

The features for HP StoreOnce backup are:

Overcomes the gaps users experienced with early deduplication technologies for faster

backups

Encryption for data at rest

First federated deduplication solution in the industry to provide leading disk-based backup for

the full spectrum of IT environments

Provides resiliency and flexibility for Disaster Recovery in data center and at remote locations

Autonomic restart plus large-scale fan-in and any-to-any replication ensure organization-wide

protection; configured with no single point of failure

Built in Cloud storage system offers highly scalable and reliable remote backups

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Provides scalability and performance to meet shrinking backup windows – start small expands

to protect up to 768TBs

Predictive acceleration and rapid restore technologies enable backup and recovery without

impacting applications

Efficiency of deduplication and simplicity of management reduce capital and operational

expenditure

Adaptive micro chunking delivers impressive deduplication ratios

Benefits customers with remote sites by improving and increasing performance, and reducing

the amount of storage capacity needed

Optimizes remote offices by shrinking volumes of data before it is sent over the network,

reducing network traffic and costs

HP StoreEver

The features for HP StoreEver are:

Addresses all long-term retention needs

Provides archiving

Broadest and most advanced portfolio in the industry – now features support for LTO-6

Includes tape media, standalone tape drivers and tape libraries that accommodate more than

75 Petabytes in a single system

Pair with HP StoreOnce, and StoreEver lowers costs while increasing data security and

reliability

There are three members of the StoreEver family is made up of three ranges:

HP LTO Tape Drivers

o DAS and LAN archive, backup, and DR

o Up to 6.25 TBs

o Ideal for customers who need: simple, low cost solution; fast transfer speeds; and easy

long-term storage

HP 1/8 Tape Adaptor

o Entry level automation for DAS and LAN archive, backup, and DR

o Up to 50 TBs

o Ideal for customers who need: unattended backup; archive for small servers and

networks

HP MSL Tape Libraries

o Automation and management for DAS, LAN and entry-level SAN archive, backup and DR

o Up to 3.5 PBs

o Ideal for customers who need unattended backup, investment protection with

performance, and capacity upgrades

Backup and data protection services knowledge check

HP Proactive Care is designed to support HP StoreOnce solutions, provide enhanced call experience and

deliver personalized options.

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Proactive care:

Provides faster problem resolution, coupled with proactive services designed to help prevent

problems before they occur

Integrates both proactive and reactive elements so customers can get superior value out of

their IT investments

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Notes:

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Which HP StoreEver product would you recommend to a customer who needs archiving for a small or

mid-sized network with remote management and data encryption?

a. HP LTO Tape Drives

b. HP 1/8 tape Autoloader

c. HP MSL Tape Libraries

d. HP StoreEver ESL G3 Tape Libraries

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Which HP StoreEver product would you recommend to a customer who needs archiving for a small or

mid-sized network with remote management and data encryption?

a. HP LTO Tape Drive

b. HP 1/8 tape Autoloader

c. HP MSL Tape Libraries

d. HP StoreEver ESL G3 Tape Libraries

a. Incorrect: Although HP LTO Tape drives archive, they are for workstations or small servers.

b. Incorrect: HP 1/8 tape Autoloader archives for small servers and small networks, but not for mid-

sized with remote management.

c. Correct: HP MSL Tape Libraries archive for small and mid-size networks with remote management,

data encryption.

d. Incorrect: HP ESL G3 Tape Libraries is ideal for archiving cold or active data with a media shelf-life

of up to 30 years.

Study guide


Server Virtualization Although these topics are not essential for preparing for the exam, we believe that the following



Reasons customers virtualize

Virtualization storage challenges

Virtualization sales plays

Simple Store IT products and services

Virtualization HP Storage Services

Virtualization scenarios

Building momentum and business expansion

HP Storage Virtualization solutions – Decision makers

Starting out – Virtualization discovery questions

Building momentum – questions

Business expansion – questions


To prepare for the exam, pay particular attention to the following sections about Server Virtualization.

HP Storage Services

In addition to the three types of Storage solutions, it is important to understand the wide array of

services HP can offer its clients through the lifecycle of their Storage solution.

Planning Phase:

HP Storage Impact Analysis

HP Storage Modernization

HP Storage Efficiency Analysis

Implementation Phase:

HP Storage and Data Consult Residency Services

HP MSA 2000 Family Disk Array Installation and Startup Service

HP StoreServ VMware Integration Service

HP StoreVirtual VSA Software Installation and Startup Service

Maximizing Customer’s ROI:

HP Proactive Care 24 x 7

HP Support Plus 24

Handling objections

The better prepared you are to handle objections, the more confident and accurate your interaction

with customers will be – and the more likely they are to trust you and your solutions. Here are two

objections you may encounter, with advice on how to handle them.

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HP does not handle Block and File Requests (unified).

Propose HP 3PAR StoreServ with the HP StoreEasy gateway

Allows for the management of file and block capacity as one unified or converged pool,

driving better capacity utilization than competitors such as EMC VNX, which is no more

unified on the hardware site than HP 3PAR StoreServ

The Windows Server Manager 2012 is the unified front end GUI; it never hampers

management benefits from the HP 3PAR StoreServ software suites

HP StoreVirtual offers Fibre Channel connectivity as well as iSCSi

Built-in high availability and multi-site transparent failover offsets Dell EqualLogic’s

unified management advantage

NAS supplied through HP StoreEasy gateway

Management is easy, especially in a Windows environment

EMC VNX can scale up to 1000 disks which is much more that HP 3 PAR StoreServ 7000 can scale to.

HP 3PAR StoreServ’s 7400 model can scale to 480 drives.

HP 3PAR StoreServ can scale performance as well as capacity in the mid-range with 4

controllers; VNX is limited to 2 controllers.

3PAR StoreServ 7000 offers the right balance of stability and performance, with a quad

controller offering in the mid-range segment.

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Notes:

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Which HP Storage Service would you recommend to a customer with an HP StoreVirtual VSA who wants

to maximize their storage uptime and return on their storage investment (ROI)?

a. HP Proactive Care 24 x 7

b. HP Storage Efficiency Analysis

c. HP Storage and Data Consultant Residency Services

d. HP StoreVirtual VSA Software Installation & Start up Service

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Which HP Storage Service would you recommend to a customer with an HP StoreVirtual VSA who wants

to maximize their storage uptime and return on their storage investment (ROI)?

a. HP Proactive Care 24 x 7

b. HP Storage Efficiency Analysis

c. HP Storage and Data Consultant Residency Services

d. HP StoreVirtual VSA Software Installation & Start up Service

a. Correct: Of all the options, this is the only service that is applicable during the ROI period. The

other two phases are Planning and Implementation, but we know the customer has already

implemented a product that meets their needs.

b. Incorrect: HP Storage Efficiency Analysis is a service in the planning phase to help the customer

determine which product(s) would best suit their needs.

c. Incorrect: HP Storage and Data Consultant Residency Services in a program offered during the

Implementation phase only. We know that the customer in this question has already implemented

their product and now would like to leverage it to full advantage.

d. Incorrect: We know that the customer has an HP StoreVirtual VSA already, so they don’t need (or

maybe have already taken advantage of) the Installation & Start up Service.

Study guide


File Sharing Although these topics are not essential for preparing for the exam, we believe that the following

sections of the course contain valuable information about selling servers, storage, networking, and


Causes of file storage challenges

File Sharing sales plays

File Sharing maturity stages

File Sharing decision makers

Starting out – File Sharing questions

Building momentum – File Sharing questions

Business expansion – File Sharing questions

Handling objections

To prepare for the exam, pay particular attention to the following sections about File Sharing.

Types of file storage challenges

There are three key file sharing storage challenges for customers:

Deploying file sharing

Minimizing storage costs as files grow in number and capacity

Virtualizing their IT

NAS appliance – A purpose built system combining file system capabilities with disk storage that serves

file and unstructured data to clients

Gateway – A pre-bundled file system and controller that connects to a block storage system (SAN) to

serve file and unstructured data or block data

Simply Store IT products and services

HP has three products and associated services to provide file sharing and primary storage, HP

StoreEasy, HP StoreEasy Disk Enclosures, and Double Take by Vision solutions.

Study guide


StoreEasy products

Product HP StoreEasy 1430 HP StoreEasy 1530 HP StoreEasy 1630

All models include a storage provisioning tool: an intuitive wizard-driven tool to optimize storage

provisioning

Reason it is

good fit

• Lowest Cost Storage

• 1U Rack

• Supports 10 to 1300

users

• Lowest cost storage

• Provides performance

in tower form

• Dense High capacity

storage

• Up to 2 quad-core

processors

• 2U Rack

Configurations

All StoreEasy

products come

with Windows

Storage Server

2012 standard

• 4 LFF bays

• Intel i3

• 8GB memory

• P222 Smart Array

Storage Controller

• HP StoreEasy Disk

Enclosures for

expansion

• 4 LFF bays

• Intel i3

• 8GB memory

• P222 Smart Array

Storage Controller

• HP StoreEasy Disk

Enclosures for

expansion

• 12-14 LFF bays

• Intel ES-2407

• 12GB Memory

• P822 Smart Array Storage

Controller

Study guide


Double Take by Vision Solutions

File Sharing HP Storage Services

Over the last few years, capacities have been growing so fast, driving up IT staff time and costs along

with them. With HP Storage Services you can:

Implement and integrate the right solutions for file serve and archive, Big Data and cloud

support

Achieve efficient, secure, and highly available file and application storage with HP StoreEasy

Storage

Discover, plan, and design services for HP StoreEasy

Value proposition When to sell Why position and sell

assessments and workshops

Help your customers

understand their storage

options

Develop a plan—Detail optimal

HP StoreEasy solution, specify

technology requirements

When the customer is ready to

begin a technology refresh or

consolidation

When a customer needs to

modernize storage technology

infrastructure—Storage

virtualization, infrastructure

refresh, storage consolidation,

storage networking refresh,

planning a private cloud service

Position consultative value

Set the path, define Request for

Proposal and set out a roadmap

for future consultancy

requirements

Study guide


HP Technology Services for File Sharing

HP Technology Services offers your customers three levels of care to choose from; Basic, Standard, and

Optimized Care.

File Sharing Storage Services

HP Technology Services have an extensive range of services for customers who need help with storage.


A view of the current storage infrastructure and operating environment

Highlights recommendations for improvements and including extensive, insightful reporting

HP StoreEasy 1000/3000 Network Storage Solution Installation and Start-Up Service

HP technical specialist installs and sets up the system

Designed to reduce implementation time and cost

Includes orientation session

HP Storage Data Migration Service

End-to-end customizable service provides seamless discovery, assessment, planning, and

design

Uses innovative software to help the customer migrate to HP Storage quickly and efficiently

HP Proactive Care 24x7

Hardware and software support services designed specifically for the customer’s technology

Rapid access to Advanced Solution Center Specialists plus firmware and software management

and best practice advice

Study guide



HP is the world leading creator and supplier of file sharing storage products and solutions. It is your

task to make sure your customers understand how much better HP is than its competitors. There are

numerous value differentiators that you can use to demonstrate how to position the unique HP value.

Highly efficient

Supports a large number of users – hundreds to 20,000+ users

Resource optimization at no cost – bundled features like Sub-File deduplication, Advanced

Data Management and Hosted BranchCache

Multiple workloads on a single platform – including file access protocols, Block iSCSi

access, print, DNS, and DHCP, makes it simple and cost effective

Built-in security features

Flexibility to run any Windows supported antivirus for protection

Bundled data protection features – snapshots, SMB 3.0 encryption and signing and

BitLocker drive encryption

Highly available, reliable

Standard features as continuous health monitoring with HP Active Health System, mirrored

OS disks, advanced memory protection

Unique features with the latest SMB 3.0 and NFSv4.1: SMB Multi-channel, SMB Transparent

Failover, Improved server for NFS

Excellent Windows integration

Integrates natively with existing Windows infrastructures; Active Directory, Distributed File

system and Windows PowerShell

o Active Directory Domain Services for enhanced security, compliance and access control

o Dynamic Access Control for governance of data access

o DirectAccess for secure remote access to corporate network with the same

performance

Excellent HP ProLiant integration

Based on industry leading ProLiant architecture: If users have ProLiant servers, HP

StoreEasy gives seamless integration with existing ProLiant infrastructure which comprises

a substantial part of the SMB IT infrastructure

Study guide


Additional information on HP Storage Competitive Positioning

Feature What it does HP EMC NetApp Dell

File

Classification

Infrastructure

Provides insight into data to

automate classification processes

based on business value and user

permissions.

Built in

feature

Not

Supported

Not

Supported

Built in

feature

Remote Access

Management

Access the NAS from a remote

system for management,

configuration and monitoring

Standard;

HP iLO

management

Optional Yes No

Hosted

BranchCache

Keeps frequently accessed data

local for WAN optimization

Standard;

Hosted

BranchCache

None FlexCache

Optional None

Deduplication Eliminates duplicate data to disk

for space utilization

Standard;

block based

Standard;

File based

Standard;

Block

Based

Not

supported

Study guide


Notes:

Study guide



HP StoreEasy provides which of the features below as standard, unlike equivalent competitor products

from EMC and NetApp, who do not offer the same functionality?

a. Remote Replication

b. Deduplication

c. File screening

d. Distributed file system

Study guide



HP StoreEasy provides which of the features below as standard, unlike equivalent competitor products

from EMC and NetApp, who do not offer the same functionality?

a. Remote Replication

b. Deduplication

c. File screening

d. Distributed file system

a. Incorrect: Remote Replication is a standard feature of HP StoreEasy; however, EMC and NetApp

both offer this feature as an option.

b. Incorrect: Both EMC and NetApp offer Deduplication as a standard feature.

c. Incorrect: File screening is a standard feature for HP and for NetApp, but is not supported by EMC.

d. Correct: Distributed file system is a standard feature of HP StoreEasy and this feature is not

supported by EMC or NetApp.

Study guide


Microsoft Exchange Although these topics are not essential for preparing for the exam, we believe that the following



Causes of Microsoft Exchange storage challenges

Types of email storage challenges

Microsoft Exchange sales plays

Microsoft Exchange HP Storage Services

Microsoft Exchange HP Storage Solution scenario

Microsoft Exchange HP Storage – Maturity stages

Microsoft Exchange HP Storage- Decision makers

Starting out – Questions

Building momentum – Questions

Business expansion – Questions

HP Storage for Microsoft Exchange

Microsoft Exchange HP Solutions

To prepare for the exam, pay particular attention to the following sections about Microsoft Exchange.

Beyond business expansion

There are five major phases of the business maturity model. The phases are starting out, building

momentum, business expansion, managing growth, and agile enterprise. For the purposes of the

course, the focus is on the first three, but you should be aware of managing growth and agile

enterprise, especially because Microsoft Exchange growth can be very rapid. For this reason you

should always consider HP 3PAR 7000 solutions, as a customer may quickly outgrow a HP MSA or HP

StoreVirtual solution. For this reason, special attention should be paid to the areas of managing

growth and agile enterprise so that you may advise customers of the best opportunities.

Managing growth

Sales play: Improve email Business Continuity/ Disaster Recovery

Storage need:

To manage Microsoft Exchange VM sprawl

A plan for Email Business Continuity/ Disaster Recovery and data protection

Opportunity:

A cost-effective BC / DR solution can be introduced

Microsoft Exchange virtualization opens the door for improving and optimizing DR / BC

methods for email

HP Storage Solution:

HP StoreVirtual Storage

HP 3 PAR StoreServ 7000 - Remote Copy and Recovery Manager for Microsoft Exchange

Study guide


Agile enterprise

Sales play: Scale to accommodate mailbox growth while ensuring storage efficiency

Storage need:

To manage many users who need mailboxes greater than 2GB in size

A multi-site Disaster Recovery strategy

To manage thousands of email users

Opportunity:

Rapid growth in email users and mailbox size requires easily scaled storage

Email growth and redundancy, without consuming excessive amounts of storage capacity,

drives the need for efficient storage

HP Storage Solution: HP 3PAR StoreServ 7000

Simply Store IT Products and Services

HP has four products and associated services, for primary small and mid-sized businesses: HP D Series

disks, HP MSA, HP StoreVirtual Virtual Storage Appliance (VSA), and HP StoreVirtual 4000. For large

growth Microsoft Exchange Opportunities, the HP 3PAR StoreServ 7000 is an excellent storage

solution.

Microsoft Exchange HP Storage – Opportunities

Customers who are experiencing rapid growth should consider an HP 3 PAR StoreServ opportunity,

possibly the 7200 model. The best way to present this to your customer is by asking questions to

assess their Microsoft Exchange needs in the area of scalability and growth. If your customer answers

“yes” to any of the following questions, they may be a HP 3 PAR StoreServ opportunity

Will the number of mailboxes exceed 1000 now or in the future?

Are they running Microsoft Exchange in a virtualized environment?

Does the customer want a solution that is not a blade form factor?

Do they have a budget now to invest for future growth?

Is there an existing infrastructure Fiber Channel base?

Is the customer less concerned with the price than functionality and scalability?

Do they want to maximize their VM density and capacity?

Will they need advanced performance features like automated storage tiering?

Will they be running Microsoft Exchange with other workloads and will they need to support

secure multi-tenancy?

Microsoft Exchange HP Storage Solutions – Reasons to choose HP

Best Exchange expertise

30-year partnership with Microsoft – infrastructure Partner of choice for Exchange Server

2010, the only vendor to be named Microsoft Enterprise Partner of the Year five times, and

Microsoft’s largest Gold Certified Partner.

23,000 professionals trained on Microsoft products and technology and 11,000 Microsoft

Certified professionals – more than any other company.

Study guide


HP manages more than 2,000 new Microsoft engagements every year and is the only

vendor to have an Exchange sizing tool that addresses both server and storage

requirements.

Best storage expertise

HP has the industry’s most comprehensive storage offerings for Exchange 2010.

HP is a global leader in Exchange storage deployments; more than half of Microsoft

Corporation mailboxes are on HP Storage.

HP specialists work in Microsoft Centers of Excellence, offering expert advice and best

practices for sizing, configuration, backup, and high availability. Highly available and

reliable.

Best TCO

HP enables the delivery of mail at “cloud-like” prices, while maintaining or improving SLAs

and allowing customers to retain control over their data.

Combined server +shared direct-attached storage solutions enable customers to offer

significantly larger mailboxes at a lower TCO.

Modular industry-standard hardware and software are easy to manage and reduce costs

beyond acquisition and deployment.

Best efficiency

HP offers storage solutions with higher densities that reduce the storage footprint and

contain power and cooling costs.

HP’s superior power and cooling technology, including the Sea of Sensors, reduces energy

usage.

HP’s Factory Express speeds acquisition and deployment for a much faster time to solution,

especially for solutions replicated across larger environments.

Choices and flexibility

It provides the industry’s broadest range of storage options with richer feature sets – sized

from 100 to hundreds of thousands of mailboxes.

Today EMC, HDS, NetApp, Comellent, and Xiotech don’t offer direct-attached storage. HP

offers SAN or DAS; physical, virtualized, or cloud (on- or off-premise) SAS, FC, or iSCSi; and

all with supporting backup and server technologies.

Implementation and ongoing support for hosted or on-premise, cloud, or hybrid solutions

are available.

Only HP can deliver any type of Exchange deployment to fit your customer’s needs. Plus,

the free, comprehensive HP Sizer for Microsoft Exchange Server 2010 tool takes the

complexity off finding the right configuration.

Best risk mitigation

Storage solutions go beyond the replication/ failover functionality of Exchange 2010 to

deliver availability, recoverability, and compliance for mission critical Exchange

environments.

Based on tools and templates derived from long experience with Exchange, we deliver

migrations through a repeatable, high quality methodology that greatly reduces time,

costs, and risk.

Study guide


Built-in hardware and software deliver easy-to-manage, enterprise-class availability at an

affordable price.

Infrastructure convergence breaks down silos and opens the door for more efficient

management, tighter security, and greater risk control.

Storage solutions cost-effectively support Exchange 2010 features such as centralized

message archiving, consistent enforcement of retention policies, elimination of local PST

files, and legal e-discovery and hold process features.

Best path to the future

Scalable systems expand quickly and cost-effectively to allow growth in Exchange

mailboxes and SharePoint files.

Customers’ choices for evolving their Exchange architectures can be increased while

achieving a lower TCO.

HP Converged Infrastructure is the blueprint for the data center of the future that eliminates silos and

integrates technologies into shared pools of interoperable resources – all easily managed through a

common management platform

Additional Information on HP Storage Competitive Positioning

Knowing the competition will help you to be as prepared as possible when discussing opportunities

with your clients. The following information on competitive strategy will help you be prepared to offer

the best solutions.

Dell EqualLogic: HP StoreVirtual wins on high availability, transparent failover, network RAID,

snapshot space efficiency, and HP VSA. Against Dell MD series, HP MSA has 4 times the

performance, far better investment protection, and single-controller option

IBM: DS3500 – HP MSA 2040 has better VMware integration and many free features including

64 free snapshots. Against V3700 – HP MSA wins on capacity and VMware support. HP MSA

beats both products as a solution with HP ProLiant servers

EMC VNXe/VNX: VNXe, NAS, and iSCSi only – HP StoreEasy wins on higher disk scalability and

more complete Windows support. VNX 5200 – HP MSA wins on ease-of-use, 16 GB FC

performance, and investment protection

NetApp: FAS 2200 series. NAS leader but weak in block, where capacity utilization and

performance hurt. HP StoreEasy has a better Microsoft Windows story, more capacity, and

many free features. HP MSA has better block performance and better integration with HP

ProLiant

Study guide


Notes:

Study guide



Select the options from the following that correctly complete the statement about the benefits of HP

Technology Services to a customer who is virtualizing their Microsoft Exchange Servers?

a. “… speed up Microsoft Exchange Server virtualization, saving you time and money."

b. “… help transform your office/ branch environment to accommodate HP D2000 Disk

Enclosures or HP MSA 2040 branch units.”

c. “… save you time and money by analyzing your business requirements and recommending

an appropriate HP, IBM, EMC, or Dell solution.”

d. “…analyze current data with storage impact analysis.”

Study guide



Select the options from the following which correctly complete the statement about the benefits of HP

Technology Services to a customer who is virtualizing their Microsoft Exchange Servers?

a. “… speed up Microsoft Exchange Server virtualization, saving you time and money."

b. “… help transform your office/ branch environment to accommodate HP D2000 Disk Enclosures

or HP MSA 2040 branch units.”

c. “… save you time and money by analyzing your business requirements and recommending an

appropriate HP, IBM, EMC, or Dell solution”

d. “…analyze current data with storage impact analysis.”

a. Correct: Speeding up the virtualization process comes in the StoreIT services Implementation

phase.

b. Incorrect: An HP 3 PAR would be more a more appropriate solution

c. Incorrect: The appropriate solutions suggested would not include competitors.

d. Incorrect: While storage impact analysis is service HP offers this is not a benefit of virtualization. .

Study guide


Microsoft SQL Although these topics are not essential for preparing for the exam, we believe that the following



Causes of Microsoft SQL Server storage challenges

Types of database storage challenges

Microsoft SQL Server sales plays

Beyond business expansion

Simply Store IT Products and Services

Microsoft SQL Server HP Storage Solution

HP 3PAR opportunity

Decision makers

Starting out

Building momentum

Business expansion

Handling objections


To prepare for the exam, pay particular attention to the following sections about Microsoft SQL.

Microsoft SQL Server HP Storage Services

In addition to the services described below, HP Technology Services offer specific services for Microsoft

SQL, such as design, deployment, and migration services. These services should be used with your

customers to differentiate your offering from the competition.

Pre-implementation


HP Storage Impact Analysis

HP Storage Modernization

Integration and Migration

HP StoreVirtual 4000 Storage Installation and Startup Service

HP StoreVirtual VSA Software Installation and Startup Service

HP P4800 G2 SAN Solution for BladeSystems Installation and Startup Services

HP MSA/P2000 Family Disk Array Installation and Startup Service

HP Storage Data Migration Services

HP Storage and Data Consultant Residency Services

Post-Implementation

HP Proactive Care 24x7

HP Proactive Care Personalized Support

HP Support Plus 24

Study guide


HP Proactive Select

HP Education Services

HP Cluster Extension Solution Implementation Service

HP Storage Virtual Volume Design and Implementation Service

Maturity stages

Microsoft SQL Server HP Storage Solutions for customers in different Maturity stages:

Starting out - Customers who want to migrate to a simple and proven SQL solution should consider HP

D2700 for the following reasons:

Lowest cost storage

Easy to implement and manage

Microsoft SQL Server Reference Configuration

If the customer is growing very fast, they may want to consider D6000 for the following reasons:

Low cost solution for a higher number of SQL applications

Greater performance and capacity

Building Momentum - Customers who want to minimize their storage costs should consider HP MSA

2000 for the following reasons:

Low cost entry to SAN shared storage needed for availability configurations

Remote Snap replication option

Easy to install and manage

Additional things to consider:

If the customer wants the features of SAN at a low cost; mix and match performance and

capacity drives

If the customer wants replication to remote site for BC/DR

If the customer wants to explore backup solutions

Business Expansion – Customers using server virtualization to reduce costs and offer business agility

should consider HP MSA 2040 or HP StoreVirtual for the following reasons:

Performance and bandwidth to scale with VMs

Scale-out storage for multiple sites

Additional things to consider:

Virtualizing Microsoft SQL Server and other applications

If the customer needs performance for I/O and bandwidth to support growing number of users

and mixed workloads

If the customer wants more users per VM, more VMs per server helps customers leverage

infrastructure for maximum ROI

Consider HP Technology Services

Study guide


Starting out – Microsoft SQL Server discovery questions

When discussing the Microsoft SQL Server with customers who are just starting out, ask the following

questions:

Do you have IT specialists dedicated to storage?—Lack of storage expertise implies that there

is a need for a proven configuration that takes the guesswork out of SQL deployments.

What are your top concerns with storage for the databases supporting your applications?—

Cost often plays a factor in storage decisions. Other major concerns are growth in the number

of applications supported by the database, as well as the rise in volume of data. A balance must

be achieved to meet these needs best.

What enhancements in Microsoft SQL Server 2012 are most compelling to you?—Microsoft SQL

Server 2012 includes high availability and performance improvements that were traditionally

delivered by shared storage in the past.

Building momentum – Microsoft SQL Server discovery questions

As a business grows, so does the database and the number of transactions. Performance and capacity

need to be maintained, while staying within budget. Ask the following questions of your customers

who are in the Building momentum stage:

How many applications does your database support, and how many online transactions and

data queries must be supported?—This will determine what storage capacity and performance

is needed, both for now and in the future.

What is the projected growth of your applications and their required volume of online

transactions and data queries?—How fast a database infrastructure grows determines the

scalability requirement of the underlying storage solution.

What obstacles and challenges have you encountered with your database?—Knowing a

customer’s database concerns can help you better position the right HP Storage solution to

overcome these.

Business expansion – Microsoft SQL Server discovery questions

As businesses virtualize their servers, the Microsoft SQL Server storage demands need to be addressed.

When discussing the Microsoft SQL Server with customer’s in the Business expansion Maturity stage,

ask the following questions:

Do you currently have a SAN that you plan to use for virtualizing Microsoft SQL Server?—

Existing storage is often built on legacy products that are not well suited to use with

virtualization.

What features do you plan to use for virtualizing Microsoft SQL Server?—Components such as

VMware SRM, VAAI and Microsoft Hype-V Live Migration require advanced shared storage

solutions.

How will virtualization affect your backup and BC/DR strategy?—Many customers do not think

about optimizing and adapting backup, continuance, and recovery to support virtualization.

Study guide


Notes:

Study guide



You are discussing Microsoft SQL Server with a customer in the Building momentum maturity stage,

which of these questions should you ask to determine the scalability requirement of the underlying

storage solution?

a. What is the projected growth of your applications and their required volume of online

transactions and data queries?

b. What obstacles and challenges have you encountered with your database?

c. Do you currently have a SAN that you plan to use for virtualizing Microsoft SQL Server?

d. How many applications does your database support, and how many online transactions and

data queries must be supported?

Study guide



You are discussing Microsoft SQL Server with a customer in the Building momentum maturity stage,

which of these questions should you ask to determine the scalability requirement of the underlying

storage solution?

a. What is the projected growth of your applications and their required volume of online

transactions and data queries?

b. What obstacles and challenges have you encountered with your database?

c. Do you currently have a SAN that you plan to use for virtualizing Microsoft SQL Server?

d. How many applications does your database support, and how many online transactions and

data queries must be supported?

a. Correct: How fast a database infrastructure grows determines the scalability requirement of the

underlying storage solution.

b. Incorrect: Knowing a customer’s database concerns can help you better position the right HP

Storage solution to overcome these concerns, but doesn’t specifically address scalability

requirements.

c. Incorrect: This question should be asked when having a virtualization discussion with a customer in

the Business expansion maturity stage, as existing storage is often built on legacy products that

are not well suited to use with virtualization.

d. Incorrect: This question will determine what storage capacity and performance is needed, now and

in the future.

Documents

Sales Storage