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LIFE+ CrayMateLIFE+ CrayMate –– RapuKamuRapuKamuDon’t be stupidDon’t be stupid,,

taketake care of thecare of the nativenative crayfishcrayfish

Japo JussilaJapo JussilaDept of BiologyKuopio campus

University of Eastern Finlandalso involved Petri Muje, Vesa Tiitinen,

Petri Mäkinen, Päivi Kiiskinen, AnssiHärkönen, Mika Laakkonen, Vesa

Karttunen and several others

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InformationInformation and Communicationand Communication PPackageackage

ü targets the hot issue of declining noble crayfish, i.e.ü loss of natural resource and biodiversityü alien species threats

ü signal crayfishücrayfish plague

ü loss of cultural aspect of the crayfisheriesü loss of rural income

ü an awareness campaign on multiple levelsü aimed for every single Finn, especially those who could not

care less

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THE HARDCORETHE HARDCORETRADITIONAL FACTTRADITIONAL FACTBASED CAMPAIGN.BASED CAMPAIGN.

THE CORE.THE CORE. THE UNCONVENTIONALTHE UNCONVENTIONALAPPROACH FOR THOSEAPPROACH FOR THOSEWHO DO NOT THINKWHO DO NOT THINKTHEMSELVES ASTHEMSELVES ASCRAYFISH PERSONS. THECRAYFISH PERSONS. THECIRCUS PART.CIRCUS PART.

SEMISERIOUS INTERACTION ONSEMISERIOUS INTERACTION ONPERSONAL LEVEL, A COMBINATIONPERSONAL LEVEL, A COMBINATION

OF FACTS PRESENTATION ANDOF FACTS PRESENTATION ANDPERSONAL CONTACTS.PERSONAL CONTACTS.

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TV CampaignTV Campaign -- AwarenessAwareness

üa short 25 sec infoshock treatment: TV and radioüa crayfish trapper with a rural background

describes his feelings after a productive nativecrayfish stock is lost

üwill be run on commercial channel MTV3 latesummer, coinsiding with the crayfish trappingseason

üwill be seen by at least 1.5 million 25-55 year oldsand 3.5+ million over 10 year olds

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TV CampaignTV Campaign -- AwarenessAwareness

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The man who lost everythingThe man who lost everything

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RapuKamuRallit FestivalRapuKamuRallit Festival

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THANKS FOR BEING THERETHANKS FOR BEING THEREtake care of the noble crayfishtake care of the noble crayfish

beware of the signal crayfishbeware of the signal crayfish

remember: crayfish plague killsremember: crayfish plague kills