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Embracing Bluetooth® Trends and

New Advancements for IOT

Lori Lee

Senior Regional Manager, Marketing, APAC

Bluetooth SIG

SpecificationWe expand the capabilities

of Bluetooth technology

QualificationWe drive

Bluetooth interoperability

PromotionWe grow the

Bluetooth Brand

What is the Bluetooth SIG?

Standards organization for Bluetooth technology

The Bluetooth SIG member community continues to grow

3July 15, 2020 Bluetooth SIG Proprietary

2015 2016 2017 2018 2019

Source: Bluetooth SIG, Inc.

28

,52

5

31

,77

4

33

,79

3

34

,46

5

35

,76

1

3.03.3

3.63.8

4.24.6

5.05.4

5.86.2

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Bluetooth device forecast expected to reach 6 billion in 2024

4July 15, 2020 Bluetooth SIG Proprietary Source: ABI Research

6.2 billionannual device shipments in 2024

8% CAGR2019-2024

Bluetooth® Trends

and New Advancements


Enabling solutions in vertical markets

Audio Streaming Data Transfer Location Services Device Networks

Auto-

motive

Connected

DevicePhone, Tablet

& PC

Smart

Building

Smart

City

Smart

Home

Smart

IndustryAudio &

Entertainment

Solutions

Markets

Bluetooth is a solution oriented technology

Audio Streaming

wireless headsets

wireless speakers

in-car infotainment

Data Transfer

sports & fitness devices

health & wellness devices

peripherals & accessories

point of interest information

navigation & way finding

item & asset tracking

Location Services

control systems

monitoring systems

automation systems

Device Networks

Rapid Growth Across All Solution Areas

Audio Streaming

#1 largest

solution area

Data Transfer

#1 in IoT

for data transfer

Fastest growing

solution area

Location Services

Sharp increase in demand

on momentum in China

Device Networks

Bluetooth Community Continues to Innovate

Soon…

The Next Generation

of Bluetooth Audio

2016

Higher Speed

Longer Range

Bigger Broadcast

Direction Finding

2019

Mesh Networking

2017

Audio Streaming

1.01.1

1.21.3

1.41.5

1.5

2018 2019 2020 2021 2022 2023 2024

Source: ABI Research

1.54 billionannual device shipments

7% CAGR2019-2024

Audio Streaming is the #1 solution area


of all speakers are forecasted to include

Bluetooth technology by 202497%

of wireless headphones shipped annually

will be truly wireless earbuds by 202438%

Forecast revised up on stronger demand for

portable & smart speakers and earbuds

LE Audio opens up new opportunity with audio

sharing and commercial audio

LE AudioThe next generation of Bluetooth audio

Audio Streaming: Upcoming Enhancements

LC3 Multi-Stream

BroadcastHearing Aids

Personal Audio Sharing

Shared WatchingShared Listening

Location Audio Sharing

Multi-Language

Assistive ListeningPublic TVs

Data Transfer

0.70.8

0.9

1.01.2

1.3

1.5

2018 2019 2020 2021 2022 2023 2024


13% CAGR2019-2024


Data Transfer makes Bluetooth the go-to technology in IoT

of IoT devices installed with Bluetooth

technology today

(#1 among all IoT technologies)38%

connected endpoints that fall outside

traditional device category definitions will

ship annually in 202483M


Bluetooth wearables will ship annually

by 2024411M

Bluetooth connected toys will ship

annually by 2024120M

Data Transfer: Recent Enhancements

2X faster connections

LE 2M PHY

4X farther connections

LE Coded PHY, 1km+

8X more broadcast data

Extended Advertisements

Location Services

73

132

186

257

337

432

538

2018 2019 2020 2021 2022 2023 2024


538 millionannual device shipments

32% CAGR2019-2024

Location Services remains the fastest growing solution area


growth in annual shipments of Bluetooth

location services devices by 20244X

Bluetooth RTLS implementations

worldwide by 20241M

annual shipments of Bluetooth personal

tags and inventory trackers by 2024130M

handsets actively engaged in location

services solutions by 20241.8B

Location Services: Recent Enhancements

Proximity Solutions

Lost Keys, Museums, Retail Stores

Positioning Systems

Asset Tracking (RTLS), Way Finding

Location Services: Recent Enhancements

Now Centimeter Level Accuracy

Phased Antenna Array Added Angle

to RSSI Data

Increase Accuracy

AoA and AoD

Recent Enhancements – Angle of Arrival (AoA)

Sends special packets using a single antenna

For RTLS, item finding, and PoI

• Multiple antenna arranged in an array

• Antennas see received signal phase difference because of

different distances to the transmitter

• Takes IQ samples from received signal while switching

between active antenna

• Relative signal direction calculated using sampled data

Transmitter

Receiver

Recent Enhancements – Angle of Departure (AoD)

Sends special packets while switching between active

antenna in an array

Indoor positioning systems (IPS)

• Receives signals using single antenna

• And has knowledge of antenna layout within transmitter

• Takes IQ samples from received signals

• Relative signal direction calculated using sampled data

Transmitter

Receiver

Device Networks

169

280

414

546

664

785

892

2018 2019 2020 2021 2022 2023 2024

892 millionannual device shipments

26% CAGR2019-2024


Device Networks surges due to momentum in China

increase of smart speaker adoption in

China by 20242.5X

China adoption of residential smart

lighting and automation devices by 20243X

surveyed are currently testing or

deploying workplace management

solutions60%


Bluetooth mesh qualified products doubled every

six months for the first 30 months

Device Networks: Recent Enhancements

Models = interoperability

Advanced Lighting control, Sensor networks, Generic with more coming

Most Advanced mesh

Features, interoperability, security and no single point of failure

Device Networks: Recent Enhancements

• Multiple Value Added Services

• Recurring Revenue Opportunities

• Little or no Additional Cost

Lighting as a Platform

Why Bluetooth is so successful?


Worldwide Multi-Vendor

Interoperability

Bluetooth technology provides true:

A diverse community that continues to innovate

29July 15, 2020 Bluetooth SIG Proprietary Source: Bluetooth SIG, Inc.

Americas

12,219

34%

APAC

13,136

37%

EMEA

10,406

29%

Bluetooth SIG Membership by Region in 2019

35

,76

1

Worldwide adoption

Worldwide interoperability

Single Standard Worldwide

Bringing specifications to life


14Working

Groups

2,089New Group and Committee

Members in 2019

80Active, In-Development

Specification Projects

Source: Bluetooth SIG, Inc.

True Worldwide Multi-Vendor Interoperability


4.24.6

55.4

5.86.2

0

1

2

3

4

5

6

7

2019 2020 2021 2022 2023 2024


8% CAGR2019-2024

• Full ecosystem

participation

• Diverse

product areas

• 100% phones,

tablets and

laptops

True Worldwide Interoperability


Occupancy sensor for HVAC, space utilization, lighting…

4 occupancy sensors per room?

Bluetooth in control of full stack

manufactured in different countries may never had been tested

against each other

sensors for machinery, buildings last 40-50+ years

switches to work with lights purchased 30 years

Across Industries

Across Geographies

Across Time


Bluetooth Research Community

• New 2020 Bluetooth Market Update

• Infographics

• Comprehensive view of bluetooth

technology solutions and markets

• Shipment forecast to 2024 for key

vertical markets

Join the Bluetooth Research Community

https://www.bluetooth.com/market-research-community/

July 15, 2020 Bluetooth SIG Proprietary

EP Topic

1 Bluetooth Community & Market Update

(Guest: SIG BoD/TeLink )

2 Bluetooth Tech Express (Keynote: SIG)

3 #1 among all IoT Technologies. What innovation beyond

imagination Bluetooth Brings to the Market?

(Guest: VivaLNK)

4 Let’s talk about Next Generation of Bluetooth Audio (Guest: 52

Audio)

5 Hard to Find the Store? Bluetooth Location Services Erase

Your Troubles! (Guest: Cassia Networks)

6 Bluetooth Lights up Smart Home and Smart Building. (Guest:

OSRAM)

Bluetooth Mandarin Podcast 2020

New channel to explain Bluetooth trends,

applications and advancements. Easy

listening and understanding• Platform: Ximalaya

• Main speaker: Bluetooth SIG

Thank you!

Documents

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