By Junior

PESTEL of Starbucks

Starbucks backgroundStarbucks corporation is a coffee

company was founded in 1971 by 3 partners Jerry Baldwin, Zev Siegl and Gordon Bowker

Have about 22,519 retail stores in 67 countries

Has 13,279 stores in U.S.The world biggest coffeehouse companyReach 99% ethically source coffee

Political Opportunity o Regional integration of marketso Taxation policy

ThreatsRules & regulation

EconomicOpportunity High growth of developing countriesDeclining unemployment rate

ThreatsRising labor cost in suppliers

Social OpportunityGrowing coffee cultureIncreasing health consciousness

Threats

TechnologicalOpportunityIncreasing mobile/online purchasesTechnology transfer to poor people

Threats Advance availability of coffee machine

Environmental/EthicalOpportunityBusiness sustainability trendCustomers/consumers grows

Threats

LegalOpportunityProduct are safely regulated

Sourceshttp://www.starbucks.com/about-us/company-in

formation/starbucks-company-profilehttp://

panmore.com/starbucks-coffee-pestel-pestle-analysis-recommendations

http://managementstudyguide.com/pestle-analysis-of-starbucks.htm