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our company presentation
about Taksu Digital
we are a digital marketing agency
we help businesses grow online
who are we?
We are a digital marketing agency specialising in growing
businesses online through SEO, ASO, Paid Search, Paid
Social, Web Development/Design and Social Media.
We have worked with both small and large companies.
Their common factor, and our cup of tea, is their need to
grow their business through digital marketing.
Our team consists of experienced, sourced marketers in
Asia and Europe. In addition, we have a hub of trusted
freelancers and partner-agencies to help our clients scale
up their marketing strategy.
As a result, we have the competence, capacity and agility
that few other digital marketing agencies can match.
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• We have offices in Hong Kong, London and Bali
• Our clients are located all over Asia and Europe, benefiting from both our local knowledge and our global team set-up.
• Our flexible team and office structure enable us to connect our clients with the best marketing resources globally, at an affordable price.
taksu digital = a glocal agency
Hong Kong
Bali
London
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our key global team members
Lloyd CookeManaging Director
SEO | ASO | Web Design
Gita NataliaDigital Marketing Specialist UX | Web Design | Social
Media
Bart PlatteeuwOperations Director
SEO | ASO | Content Marketing
Dave BentleyContent Manager
Content Marketing | CRM
Jonathan WongDigital Marketing Manager
Paid Media | Analytics
Hendra TrisnayadiWeb Project Manager
Web Design & Development
Francis AuMarketing Assistant
China SEO / Content Marketing
Luna LifioraDigital Marketing Specialist SEO | Content Marketing |
Social Media
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our core services
SEO, ASO &Content Marketing
Organic Marketing
Paid Social Advertising, Paid Search Advertising,Display Ads
Paid Marketing/PPC
Insights & User Behaviour,Conversion Rate Optimization
Web Analytics
Customer Journey Analysis, CRM & E-mail Marketing
Customer Retention
Content Promotion Strategy, Community Growth Management
Social Media
External partner agencies and freelancers
Website Creation, Redesign & Website Maintenance
Web Design
Research, Workshop & StrategyRebranding or Refreshing
BrandingCopywriting &Design
Creatives
WeChat Management, Baidu SEO & Advertising, Tencent Advertising
China Marketing
LinkedIn Marketing and Outreach, Content & Paid Marketing
B2B Marketing
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our accreditations & certifications
Paid Social Advertising, Paid Search Advertising,Display Ads
Paid Marketing/PPC
Insights & User Behaviour,Conversion Rate Optimization
Web Analytics
SEO &Content Marketing
Organic Marketing
https://taksu.digital/google-partner
https://databox.com/partner/taksu-
digital
SEO Team with20+ years experience
Experience across5 continents
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how we can make your marketing funnel flourish
Plan
Attract
Convert
Engage & Delight
Measure and Improve
Create a plan with measurable goals and help you set KPIs
Target relevant audience and create traffic through suitable marketing channels
Convert the traffic to high-value leadsthrough smart tactics
Grow your brand and build a community
Performance Tracking
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how it is to work with us
We talk.
A kick off meeting to
discuss how we can help
you grow.
We execute.
We deliver the proposed
campaigns and communicate with you thoroughly and
throughout.
We learn.
Through a continuous
evaluation we adjust the
campaigns accordingly.
We analyse.
We dig into your needs,
performance and the trends in the market
right now.
We present
We deliver a proposal n
how we can help grow your business over the next 3-12
months.
We do adjustments to our service mix to fit your future needs
client overview & case studies
A selection of our work
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selection of current and prior clients
Travel
Financial Services
Retail & eCommerce
Business 2 Business
F&B /Lifestyle
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our work in
Asia Pacific
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oreanafinancial.com
Client & ChallengeAs a financial services provider In Hong Kong and Australia, Oreana Financial needed help to improve the website to provide more information on their services and to convert more customers via their website.
How We Helped
• Created and launched a new website
• Integrated to call to action elements to the website such as new contact forms
• Integrated all conversion journey processes with their HubSpot CRM and Google Analytics
account
• Ensured all SEO best practices were included as part of the new website launch
• Launched and managed new paid marketing campaigns using Google search ads to drive
new leads to the website
• Launched and managed new Google Display campaigns to help build more brand
awareness
• Launched and managed new Facebook ad campaigns driving new leads
• Successfully tested Quora Business Ads campaigns to drive leads at very low cost per
acquisition
website refresh, seo & paid marketing
finance
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oreanafinacial.comnew website launch
Key Features:
✓ Core services pages
✓ Pop-up contact form
✓ Newsletter sign-up feature
✓ Scrolling homepage header featuring different target demographics
✓ Article insights section fully redesigned with downloadable publications
✓ Mobile optimised
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compareretreats.com
Client & ChallengeCompare Retreats is a Hong Kong based portal, helping aggregate all global health and fitness retreats in one place. We have assisted the founder upon launch in 2017 and marketing services in 2018. In 2019 we further elevated user experience on the website by providing CRO and usability recommendations.
How We Helped
• Created and launched the brand and website
• SEO strategy and consultancy
• Pre-launch consulting on customer acquisition, retention and analytics
• Post-launch consulting on social media, paid social and analytics
• CRO recommendations on UX, website usability and user journeys that resulted
in doubling overall website CR*
*Compared to period before implementation recommendations
launch and growth
travel
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compareasiagroup.com
Client & ChallengeCompareAsiaGroup is responsible for 7 personal finance comparison websites across Asia in Hong Kong, Singapore, Taiwan, Malaysia, Thailand and the Philippines. Over a period of 2 and a half years we have provided SEO consultancy in a number of SEO strategy areas across all 7 target markets.
How We Helped• Leading SEO strategy for 13 website migrations in the last 2 and
half years.• Interviewing and advising on staff hiring• Training SEO and content teams in each local market• Technical SEO auditing and recommendations • Providing quarterly performance trend reports across all markets• Advising on how to use best practice content strategy theory to
apply in local markets• Managing the knowledge sharing of best practice SEO industry
insights to all markets
seo consultancy
fintech – personal finance
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cbiplogistics.comfull online refresh
Client & ChallengeCBIP Logistics provides e-commerce and logistics solutions to global business from Hong Kong & China. Over the course of 2018 and 2019 they wanted to grow their online presence.
How We Helped• SWOT/branding workshops to establish identity, positioning and tone of voice• Logo, icons, brand guidelines, Microsoft Office document templates• Creation of a customised motion-graphic company introduction video• SEO and website refresh to improve user experience and organic traffic • Implementation of Google Analytics tracking• Efficiency in running Google Advertising which decreases cost per acquisition
by 21% and number of leads increases by 3x (Feb 2019 vs Feb 2020)• Expanded and localised paid ads into 6 countries and 3 languages (English,
Traditional Chinese and Vietnamese)
Testimonial from client:We have been working with Taksu now for the most part of 2018 and they have helped us take a fresh perspective on our brand and our marketing strategy as a whole. They have provided sound advice and have operated with efficiency and transparency. I would happily recommend Taksu as a supplier to anyone looking for brand & digital support- Nick Bartlett, Sales & Marketing Director, CBIP Logistics
b2b - logistics
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cbiplogistics.comwebsite & branding snapshots
Above you see CBIP Logistics’ new website and logo. The new design highlights the Wellington (New Zealand) legacy of the founders and has a more modern logo –aligned with their vision of disrupting the industry.
Meanwhile, below was the client’s old website, logo and brand tagline.
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stanley plazaorganic & paid social
Client & ChallengeStanley Plaza is a unique lifestyle destination with indoor-outdoor shopping centre and restaurants, located in the heart of Hong Kong’s Southern cultural and heritage landmarks. In the year of 2019, they wanted help with building a stronger global brand presence on particularly, the rising of Instagram platform in HK and increase their organic engagement and paid traffic to offline events.
How We Helped• Instagram account bio and highlights optimisation• 7 months Instagram management with:
• 11x increase in followers• 45% increase in post engagement
• Identify and execute 5 online campaigns that worked best for HK Instagram audience which resulted in a total of 950+ participants
• Defining the right target audience for paid social advertising which drives offline visitors and growth in followers steadily
• Exceeded our agreed KPI of 2,000 followers with achieving 3,656 followers by the end of 2019
leisure & retail
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stanleyplaza.cominstagram content screenshots
We optimised and maximised the feature of an Instagram business account with creating informative IG Highlights section that audience can use to navigate / get to know Stanley Plaza.
We also created and execute couple of giveaway campaigns with incentives that boosted the popularity and engagement to the account & brand.
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bowuniverse.comweb development, paid ads and seo
Client & ChallengeBow Universe is a Hong Kong-based company focuses on creating environmentally friendly solutions for sustainable materials, eyewear & packaging. Bow Universe is part of B.BASE International Design Group and in July 2019, they wanted to have a brand new website to build their online presence globally.
How We Helped• We visualise, designed and developed an SEO-friendly website• Carried out Google Paid Campaigns and expanded reach with
Google Search and Display Ads across 7 countries• Set up and configuration of CRM processes including welcome
email series and pop-up lead capture to grow database• Implementation of Google Analytics events and goals tracking
to track conversions
b2b - fashion
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bowuniverse.comwebsite snapshots
On the right you see Bow Universe full homepage preview. The client had asked for a minimal style with strong visual images to illustrate Bow Universe’s value.
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killem.com.sgorganic and paid search
Client & ChallengeKillem Pest offers an integrated, eco-friendly approach to pest management in Singapore. In 2016 they wanted to increase their online leads and refresh their brand.
How We Helped• Designed and delivered a new website and brand• Technical SEO and Content optimisation including Optimising Blog Content• Backlink Profile Quality Improvement• Ranked all key "pest control" target keywords in the top 5 results on Google• Increased traffic by 64% year on year (2016 to 2017)• Increased average organic monthly enquiries 614% from the start of the
campaign to average monthly leads as of April 2018.
Testimonial from client:It has been a pleasure working with Taksu. They provided an effective and comprehensive digital marketing strategy for our company and should be commended for their professionalism, promptness and for being proactive and going that extra mile to add value for their clients.- Nicole Zycinski-Singh, Killem Pest
pest control
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killem.com.sgwebsite & branding snapshots
Above you see their new website and logo. The logo change made the brand resonate with both old and new customers as the changes were modern, but not too drastic.
And below you see Killem Pest’s old website and logo.
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skandiastyle.com360° digital marketing
Client & ChallengeSkandiastyle is an e-commerce platform connecting Nordic brands to Asia and the world. In 2018 they wanted help with building a stronger brand presence on social media platforms, increase their organic and paid traffic and improve their conversion rate.
How We Helped• Brand and Social Media Workshop, Consultancy and Training.• Instagram management (4 months with +70% increase in followers)• Implemented critical technical SEO changes for better organic online visibility• Analysed in-depth their user journey, behaviour and interaction with the
website, and provided actionable insights to improve bounce rate.• Created Google AdWords campaigns to drive more relevant traffic to their
website to increase sales and cost per acquisition.
e-commerce - fashion
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skandiastyle.comwebsite & social media snapshots
To the right you see Skandiastyle’s Instagram bio account which we optimised alongside their Instagram highlights categories.
And then you see their improved Instagram content feed which we worked on for a total of 4 months campaign.
Above you see their new website which we analysed in depth and implemented critical technical SEO changes for.
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jalakkargologistik.idweb development & technical seo integration
Client & ChallengeJalak Kargo provides logistics solutions for local and international clients. With 15 years of experience in the Balinese logistics sector, they now want to reach more consumers through online presence.
How We Helped• Developed a new website for Jalak Kargo Logistik in Bali, Indonesia• Created and launched the website from start to finish in 6 weeks• Integrated WhatsApp Business Account for easy enquiry call-to-action• Defining keyword search focused services pages to include• Optimised business listing at Google My Business• Providing web hosting services as part of the package
b2b - logistics
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martametrass.combranding & website development
• Marta is a Bali-based Yoga teacher from Portugal that is offering her services around Canggu area
• On the right you can see a coming soon page that we created as her pre-launch landing page, whilst we were developing her website on the backend. With this coming soon page, it will inform her visitors to reach out to her through other social networks available
• We developed her brand materials from logo creation, typefaces, brand elements and brand colours as per her request
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our work in
Europe
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flyvictor.comcustomer & data insights
Client & ChallengeFly Victor is an on-demand private jet charter for comparing, booking and managing private jet charters. We have assisted the marketing, product and sales team in the UK since 2017, helping them in the jungle of insights to ensure smart marketing choices.
How We Helped
• Defined new KPIs, moving away from registrations as a core marketing
and product KPI to quality registrations.
• Worked with product team to link CRM data directly to Google
Analytics and paid marketing platforms to allow for better optimisation
• Created an algorithm using historic CRM data to create a quality score
for each registration
• As a result of this optimisation, paid search performance improved
significantly with cost per booking decreasing by 58% while spend
increased by 123% YoY, first time bookings increased by 433% YoY
travel - retail
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peopleplusenterprise.co.ukfull site web development
Client & ChallengePeoplePlus Enterprise (part of the Staffline plc group) is a leading industry of Business Start-up and Business Support in the UK which successfully helping more than 90,000 people to set up and grow a business. They wanted to develop a new startup learning resources hub portal and integrating into their new website which we also re-designed and provided all content resources for.
How We Helped• Provided brand workshops to determine online brand asset
requirements for the new website and portal platform• Created new wireframes based on agreed design assets, re-designing
the main website area and built a new private login portal all with SEO best practices included in both content and technical SEO setup
• Provided content housed within the new portal in blog, article, guide, pdf template, podcast and video format
• Integrated new features into the portal such as Live Chat, Internal Portal Search functions, User Favourites and Document Upload Area
• Set up and configuration of Google Analytics on the website and portal to analyse user engagement with specific customised tracked goals
b2b - education
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peopleplusenterprise.co.ukwebsite & learning portal screenshots
https://taksu.digital/peopleplus-enterprise-development
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doctify.co.ukseo, paid search & performance insights
Client & ChallengeDoctify is a website launched in 2015 which enables patients to search, compare and book private doctors and health professionals in the United Kingdom. We assisted the team with SEO and Analytics, but also on ad-hoc basis for Paid Search and Social Media consultancy. One of their objectives was to optimise and improve performance of paid search marketing campaigns.
How We Helped• Carried out an SEO, Analytics and PPC audit.• Provided recommendations and prioritisation list for improvements to
make across the different channels.• Carried out a KPI workshop with marketing team, defining what the short,
medium and longer term KPIs and Objective should be.• Delivered a Customer Life Time Value Analysis to better understand value
of newly acquired customers across different specialities. This allowed for better optimisation of paid marketing campaigns by increasing Cost per Acquisition targets for specialities with higher LTV. This allowed Doctify to maximise their ROI by changing/shutting down single campaigns that did not work whilst avoiding shutting down single campaign that worked.
health - lifestyle
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blockbasemining.com360° digital marketing
Client & ChallengeBlockbase Mining is a cryptocurrency mining-as-a-service provider. In May 2018, they wanted a complete website overhaul, with the goal of launching a completely new and SEO optimized website and positioning the Blockbase Mining brand as an authority on cryptocurrency mining (which also included social media marketing).
How We Helped• Coordinated the development of the new website, which launched in Sept 2018• Restructured the website with SEO optimised services landing pages and
internal linking structure• Led the content marketing strategy and produced over 15 blog posts and 15
services landing pages to drive organic SEO traffic• Increased total monthly traffic by 325% in 8 months (June 2018 to Jan 2019)• Increased organic traffic by 5x in 8 months (June 2018 to Jan 2019)• Implemented Google Analytics events and goals tracking to track conversions• Implemented CRM solution to build a marketing email list• Shared and published content on various social media channels
fintech - cryptocurrency
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blockbasemining.comwebsite snapshots
On the above you see the main landing page of the Blockbase website.
And below, you see one of the services pages we produced regarding Bitcoin Mining services, and the Blockbase Learning Centre which contains the blog posts.
our work in
North & South America
40TaksuDigital.com
uber.comcontent production & marketing
Client & ChallengeUber is a well-known car service where users can get a ride on short-term notice. They also offer other services like peer-to-peer ridesharing, taxi cab hailing, food delivery, and a bicycle-sharing system. Uber is active in over 60 countries and 400 cities worldwide. Since 2018, we have assisted the marketing team with SEO and content production for the American and Latin American sections on their website in English, Portuguese and Spanish.
How We Helped• Keyword research and strategy using various research methods and tools• Content management strategy • Content production of over 1000 pieces of content in English, Spanish and
Portuguese by native speakers• Translation from English to Spanish• Translation from English to Portuguese• SEO Competitor analysis in the United States and Latin America
travel - rideshare
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uber.comwebsite snapshots
On the right you see Uber’s page about LAX airport which now contains SEO optimized content which was produced as part of the content marketing campaign we did.
