2016 OVERVIEW

N E W A L B U M

L I V E J A Z Z A L B U M O U T 9 / 9

D I S C O G R A P H YON HOW LIFE IS THE ID THE TROUBLE WITH BEING MYSELF BIG

THE SELLOUT COVERED TALKING BOOK THE WAY

1999 2001 2003 2007

2010 2012 2012 2014

O V E R 4 . 5 M I L L I O N R E C O R D S S O L D

F I L M O G R A P H Y

A W A R D S

GRAMMY’S

NOMINATED

WONBEST FEMALE POP VOCAL PERFORMANCE - “I TRY”

SONG OF THE YEAR - “I TRY”

RECORD OF THE YEAR - “I TRY”

BEST FEMALE R&B VOCAL PERFORMANCE - “DO SOMETHING”

BEST NEW ARTIST - MACY GRAY

MTV

NOMINATED

WONBEST CINEMATOGRAPHY - “DO SOMETHING”

BEST ALBUM - “ON HOW LIFE IS” (EU)

BEST FEMALE VIDEO - “I TRY”

BEST ART DIRECTION - “DO SOMETHING

BEST NEW ARTIST - “I TRY”

BREAKTHROUGH VIDEO - “GETO HEAVEN”

BEST HIP HOP VIDEO - “REQUEST + LINE”

NOMINATED

WONBLACK REEL AWARDS - BEST ENSEMBLE - “FOR COLORED GIRLS”

NAACP IMAGE AWARDS - OUTSTANDING ACTRESS

SOUL TRAIN MUSIC AWARDS - BEST R&B FEMALE ALBUM - “ON HOW LIFE IS”

TEEN CHOICE AWARDS - BEST FEMALE ARTIST

BRIT AWARDS - INTERNATIONAL BREAKTHROUGH ACT

BRIT AWARDS - INTERNATIONAL FEMALE SOLO ARTIST

NOTABLE

S O C I A L R E A C H

SPOTIFY

YOUTUBEFACEBOOK

185,000LIKES

1.2 MILLION MONTHLY LISTENERS

65,000 DAILY LISTENERS

250,000 FANS 26.5 MILLION

VIEWS

E X C L U S I V E C O N T E N T

• Licensing of MACY GRAY music for partner advertising campaign

• Incorporating partner branding on show screens/ venue visuals

• Golden Tickets hidden in artists or partner product (e.g. to win meeting the artist)

• Exclusive MACY GRAY song premiere via partner platform

• Create exclusive content for use on partner YouTube channel

P A R T N E R S H I P O P P O R T U N I T I E S

• Partner mentioned in press materials & blasts

• Partner mentioned on all tickets (“partner presents”)

• Partner VIP tent at local tour stops

• Partner fly aways to headlining shows

• Special ticket allotment to shows for partner giveaways

• Partner wrapped tour bus parked outside of all venues

• Partner photo op for press and advertising materials

• Staff at venues wearing partner branded t-shirts

• Partner product / promo items handed out at show venues

M E D I A , P R , A N D O N - S I T E A C T I V A T I O N

• MACY GRAY to take over partnerFacebook and Twitter on announcement of headline tour

• Exclusive Partner Content creation

• MACY GRAY skinned Facebook, Twitter, website with partner branding

• Artist curated playlists for partner online assets

• Artist mentions of partnership on band social pages

• Merch giveaway via MACY GRAY / Partner social and

web assets

• Creative digital campaigns to maximize fan

engagement and data capture

D I G I T A L A N D

S O C I A L M E D I A

THE 10TH STREET ADVANTAGE: UTILIZE DEPARTMENTS

RADIO | PRESS | TOUR MARKETING | DIGITAL | LICENSING | CONTENT

MAXIMIZE RELATIONSHIPS, PARTNERSHIPS

& INTEGRATION OF MARKETING CAMPAIGN

C O N T A C T

MANAGEMENT10TH STREET

ENTERTAINMENT

ADAM ARNKOFF

ADAMA@10THST.COM

310.890.0043