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WINTER 2015 |INTIMATE SUPPLEMENT/ANE SHOW GUIDE 3

CONTENTS

AVN Novelty Expo Show GuideEExxhhiibbiittoorr SSppoottlliigghhttssAVN checked in some AVN Novelty Expo veterans anda few first-timers for some sneak previews of what toexpect on the ANE show floor. See page 28.

22001155 ““OO”” AAwwaarrddssAVN Novelty Expo attendees are invited to a galachampagne brunch, where we will salute the ”O”Award nominees and reveal the winners. See page 34.

AAVVNN NNoovveellttyy EExxppoo SScchheedduullee && EEvveennttssIt’s not all business at ANE. See page 35.

EExxhhiibbiittoorr LLiisstt && FFeessttiivvaall HHaallll MMaappIn addition to the main AVN Novelty Expo space inthe Paradise Tower, many novelty exhibitors canbe found at the AVN Adult Entertainment Expo,taking place concurrently at the Hard Rock Hotel& Casino. See page 36.

CCllaassss AAccttssANE attendees can sit in on a dozen seminars withexperienced industry players addressing topics ofinterest to retailers, distributors, manufacturersand educators. See page 38.

4 Lingerie & Toy News> Coquette releases 2015 Main Collection.

> Seven ’til Midnight saddles up for a new year.

> Jimmyjane unveils Form 5, Hello Touch X.

> Bijoux Indiscrets adds bling to the bedroom.

FEATURESAA SSttaarr IIss SShhoorrnnAVN gets a behind-the-scenes peek at the latest catalogshoot for Envy Menswear. See page 14.

RReecchhaarrggiinngg tthhee CCllaassssiiccssPleasure product manufacturer OVO’s new designs offersomething for every lifestyle. See page 18.

TThhee PPlleeaassuurree IIss AAllll OOuurrssAVN salutees Susan Colvin with “O” Award for LifetimeAchievement. See page 20.

CCaalliiffoorrnniiaa DDrreeaammiinn’’Manufacturing giant Pipedream Products unveils newfaciity in Chatsworth. See page 26.

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MAGAZINE

AVN (ISSN 0883-7090) © 2014 AVN Media Network, Inc., 9400 PenfieldAvenue, Chatsworth, CA 91311. Tel. 818.718.5788. All rights reserved. AVN isa ® of AVN Media Network, Inc. Vol. 31, No. 2. AVN is published by AVNMedia Network, Inc., 9400 Penfield Avenue, Chatsworth, CA 91311. Tel.818.718.5788. Published monthly. Periodicals postage paid at Chatsworth,CA 91311 and at additional mailing offices. Editorial offices are located at9400 Penfield Avenue, Chatsworth, CA 91311. Tel. 818.718.5788. Fax818.718.5799. Any records required by 18 U.S.C. section 2257 (h) (l) withrespect to photographs in this publication are kept by the custodian of therecords at the office of the publisher at the following location: Custodian ofrecords, Theo Sapoutzis, AVN Media Network, Inc., 9400 Penfield Avenue,Chatsworth, CA 91311. Persons depicted herein were all over 18 years ofage at the time of photography. Date of Publication: February 1, 2015.Advertising information: AVN Media Network, Inc., 9400 Penfield Avenue,Chatsworth, CA 91311 Tel. 818.718.5788. USPS 745-070 PRINTED IN THEU.S.A. Date of Production: January 1, 2015.POSTMASTER: Send all returns and address changes to AVN,9400 Penfield Avenue, Chatsworth CA 91311 (818) 718-5788.

EEDDIITTOORR IINN CCHHIIEEFF Sharan Street

MMAANNAAGGIINNGG EEDDIITTOORR Sherri L. Shaulis

CCRREEAATTIIVVEE DDIIRREECCTTOORR Jesse Dena

CCRREEAATTIIVVEE MMEEDDIIAA MMAANNAAGGEERR Larry Sullivan

AADDVVEERRTTIISSIINNGG && AAVVNN NNOOVVEELLTTYY EEXXPPOO SSAALLEESSSara Harter x109 [email protected]

Intimate is a supplement of the January 2015 AVN magazine, a publication of AVN Media Network, Inc.All rights reserved. Subscriptions Tel. 847.763.1864

EEVVEENNTT PPRROOJJEECCTT MMAANNAAGGEERR Beth Noonan

FFOOUUNNDDEERR Paul Fishbein

CCHHIIEEFF EEXXEECCUUTTIIVVEE OOFFFFIICCEERR Theo Sapoutzis

CCHHIIEEFF OOPPEERRAATTIIOONNSS OOFFFFIICCEERR Janet Gibson

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Advanced Response . . . . . . . . . . . . . .17

Baile . . . . . . . . . . . . . . . . . . . . . . . . .21

California Exotic Novelties . . . . . . . . .10

Doc Johnson . . . . . . . . . . . . . . . . . . .11

Eldorado Trading . . . . . . . . . . . . . . . 2, 7

Exsens . . . . . . . . . . . . . . . . . . . . . . . .32

Humboldt . . . . . . . . . . . . . . . . . . . . . . .8

Love Merci . . . . . . . . . . . . . . . . . . . . .35

Nalpac . . . . . . . . . . . . . . . . . . . . . . . .13

Njoy . . . . . . . . . . . . . . . . . . . . . . . . . .39

‘O’ Awards . . . . . . . . . . . . . . . . . . . . .22

Odeco . . . . . . . . . . . . . . . . . . . . . . . .23

Orbital Pay . . . . . . . . . . . . . . . . . . . . .31

Orchid & Serpent . . . . . . . . . . . . . . . .33

Pipedream Products . . . . . . .Back cover

Sliquid . . . . . . . . . . . . . . . . . . . . . . . .19

Videotel . . . . . . . . . . . . . . . . . . . . . . . .6

Vorze . . . . . . . . . . . . . . . . . . . . . . . . .25

XR Brands . . . . . . . . . . . . . . . . . . . . . .9

AD INDEX

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Coquette has released its 2015 MainCollection, with new styles heading tostores this month. To showcase thecollection, the manufacturer releaseda new catalog. Photographed indowntown Toronto with the cityscapeas a backdrop, the catalog representsthe urbanite feel of this year’scollection.

The designers produced a collectionthat will carry throughout the yearwith styles that include foundationpieces, special occasion, bridal andCoquette Diva—the lingerie company’splus line. Lighter, less structuredstyles are prevalent in the 2015lookbook with soft lace cups andsilhouettes to show off a woman’scurves. Decorating the pages areimages in next season’s rich, sultrycolor, merlot.

“Our vision for this collection wasto design a line that embodies thecareer woman who wants her lingerie to be sensual and wearable,” saidsenior designer Elaine Carson. “We focused on using specific materialssuch as stretch lace, mesh and powernet to provide pieces that fitperfectly to the body without being constrictive.”

This year there has been a movement away from overly decoratedpieces to a sexier, more sophisticated collection. The theme of ‘less ismore’ can be seen throughout, and shows the direction that the brandis taking. Neons and bright colors are also making their debut into theline, something that the designers believe to be a perfect transitional

sub-collection into spring andsummer.

Additional changes to the line havebeen the inclusion of Spellbound andthe La Petite collections now beingfound in the back of the book.Spellbound, the brand’s light bondageline has transformed into a morerisqué look that includes Coquette’sfirst removable cup design. Bustiersand babydolls with the playful featureare accompanied by removable tasselsthat double as a tickler. Pearls areanother hot item for this year’sSpellbound collection adding a touchof excess that works well for boththis and the bridal line.

“Every year we take into accountthe requests of our customers and tryto incorporate as many as possible toour future lines,” said National SalesManager Dave George. “For 2015,buyers will be pleased to learn that

we are offering more colors and sizes to our accessories, andSpellbound is much more racier.”

La Petite, Coquette’s accessories line, is now sporting more neoncolors due to demand. The bestseller ruffle booty shorts style No. 114received more color options as well as XXL to the size range. Inresponse to the popularity to the ruffle booty shorts, the design teamhas released a matching ruffle panty, which will be available in all ofCoquette’s top-selling colors.

To view these lines, visit Coquette.com/collections.

SHOW AND TELL

4 INTIMATE SUPPLEMENT |WINTER 2015

Produced under the Exposed by Magic Silklabel, the new Love Affair lingerie collectionfeatures all of the sex appeal that is synony-mous with the brand along with a touch of coy-ness. Each piece is made of a vibrant pink fab-ric with a romantic black lace print, giving theillusion of a lace overlay.

Adorned with black lace and black satin bowdetails, each item radiates passion andromance. The Love Affair collection offers fourdesigns: a Baby Doll & G-String Set; Cupless Bra& Crotchless Short set; Corset & G-String set;and Bra, Gartered Skirt & G-String set.

Love Affair by Magic Silk is offered in S/M,L/X and Queen, which fits sizes 1-3x.

These outfits have great hanger appeal, butalso come packaged in the company’sredesigned, vibrantly graphic Exposed packag-ing, with hot new models and stylish photogra-phy. The packaging offers an attractive upscalelook; when placed adjacent to delicate hanginglingerie, it completes a romantic display.

Love Affair is available for delivery now. Foradditional information, visit MagicSilk.com.

Magic Silk Launches Love Affair

Coquette Releases 2015 Main Collection

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WINTER 2015 |INTIMATE SUPPLEMENT |5

Seven ’til Midnight, a contemporary lingerie linebased in Los Angeles, has announced the launchof its 2015 Collection. Inspired by the spirit ofthe Wild West, Seven ’til Midnight’s 2015Collection is also a celebration of the company’sseventh anniversary. No saddle is necessary forthis romantic romp through an assortment of boldand beautiful styles.

With an array of dramatic colors, delicate laces,and bold details and lines, Seven ’til Midnight’s2015 Collection aims to rope in retailers andconsumers. The collection features bondage andstrappy designs with caging motifs, rope trims,cutouts and peekaboo details. Other key trendsinclude geometric laces, combing fabrications,unexpected color combinations, and lace overlaysin bright hues.

Seven ’til Midnight designs come in daring coolcolors such as teal, electric blue and prettypurple. On the other end of the color spectrum,warm tones such as watermelon red, magenta,fuchsia, coral and bright pink heat things up withstyles that can be worn year round. Seven ’tilMidnight also caters to the plus-size market withits Baby Got Curves! Collection, featuring avariety of styles tailored to fit and flatter curves.

Seven ’til Midnight’s 2015 Collection will debutat the Salon International de La Lingerie in Parison January 24-26. The collection is competitivelypriced, ranging from $4 wholesale for the LaceEye Mask and $22 for a corset, keeping the retailunder $45. To see some of the Western-inspiredimages from the collection, visitSevenTilMidnight.com.

Seven ‘til Midnight Saddles Up for 7th Anniversary

Fantasy Lingerie has seen tremendous success with itsparticipation in EMG’s nationwide radio promotion forauthor Ginger Jamison’s new romance novel Jericho.

Spanning 10 Nielsen Audio rated U.S. markets, theJericho campaign featured a Fantasy Lingerieshopping spree as its grand prize.

“We were thrilled to provide the grand prize inEMG’s 10-market radio campaign to promote GingerJamison’s new novel. The opportunity to reachmillions of people as they listen to their favoritestations throughout the day was very attractive,”said Leilani Whitney, managing director forFantasy Lingerie. “Response has been extremelyfavorable. We congratulate each market’s winnerand thank everyone who participated. We’realways excited to bring Fantasy into everyone’slife.”

The Fantasy Lingerie shopping spree was afitting prize in EMG’s radio campaign promotingthe release of Jamison’s Jericho. The romancenovel tells the story of a single mother with a

pained past who falls in love with an injured Marine during hershift as a night nurse at Jericho Military Hospital. A moving andseductive tale about the power of love and sensuality, Jericho’sstoryline is in keeping with Fantasy Lingerie’s commitment tohelping people experience the joys and surprises a littleromance can bring into one’s life.

Through the promotion, Fantasy Lingerie reached morethan 5.4 million listeners and social media users in themarkets of San Francisco, San Diego, Dallas, Kansas City,Philadelphia, Baltimore, Jacksonville, and Jackson, Miss.

With more than 32 years under its garter belt, FantasyLingerie remains a leader in the intimate apparel market,boasting fresh designs, attractive packaging, and collectionsappealing to a wide variety of styles and sizes. Lines includePure white lingerie, Play costumed lingerie, Vixen club wear,Excite for Men (winner of AVN’s 2012 “O” Award for

Outstanding Lingerie Collection) and Curve plus-size lingerie(a 2014 “O” Award winner for Outstanding PackagedLingerie Line).

To view Fantasy Lingerie’s entire collections, go toFantasyLingerie.net.

Fantasy Lingerie Finds Success With ‘Jericho’ Promo



SHOW AND TELL

Rockit Utilities founder Maxx believed his adult novelty creation wassomething new, something that had never been seen before.He also thought that it could really change things up inthe adult market.

Maxx’s creation, the Handie, is a device tohelp men “upgrade” their orgasm. It’s a hand-made silicone glove with a number of uniquefeatures to make masturbation better. Theglove, which is designed to fit the righthand only, is curved to easily fit around

the penis,while aspecialchamberhouses abullet vibra-tor. Anotherchamber holdslubrication, so theHandie is self-lubricat-ing. Also included is an easy-to-clean catcher unit, which makesfinishing the job and cleaning up abreeze.

“I really wanted to make somethingthat had never been made before,”Maxx told AVN. “Why make it if it’s not

something that is innovating and completely fresh and new? I want torun the opposite of what so many other novelty companies do. And

at the end of the day, there are guys out there who willappreciate something different and unique. I think the

Handie will help change things up in the industry.”Maxx said the Handie has been more than three

years in the making. Initially, once the design wasfinalized, he started looking for manufacturerswho could take on the job.

“Nobody could figure out how to make it,”Maxx said. “We went back to the drawing boardseveral times after trying to work with severalcompanies, and finally decided that the hand-made method would be the best.”

Rockit has opened its own manufacturingfacility to handcraft the Handie.“I really prefer it this way,” Maxx said. “If there

are adjustments or changes that need to be made, wecan handle it. And it allows us to build the product and

the brand at a rate we want.”In an effort to build that brand, the manufacturer sponsored a

contest among more than 20 popular porn performers to become theHandie Girl. The women campaigned on social media to become the faceof the male pleasure product, and the first performer chosen wasAngelina Chung (pictured at left). One of her main duties will be toshow women can co-exist with the Handie.

For more information, visit TheHandie.com.

Handie Man Looks to Change Things Up in Adult Market




SHOW AND TELL

As fans of Jimmyjane’s stylish, high-end vibrators know, it’s beenfar too long since a new shape has been added to the family knownas the Form vibrators. These waterproof, rechargeable pleasureproducts introduced discreet and elegant shapes to the marketplace,so it’s big news that the brand-new Form 5 has arrived on thescene.

The Form 5 Waterproof Rechargeable Vibrator is the first vibratoroptimized to stimulate both the clitoris and sensitive areassurrounding the clitoris known as the labia majora. With a powerful,oversized motor and an ergonomic shape, Form 5 has a diverserange of uses. For her it delivers strong vibration through its“Pleasure Dome” and fluttering vibration delivered through itssupple, micro-thin “Pleasure Wings.” Taking pleasure to the thirdpower, the wings can also be used to deliver pleasure for him.

The Form 5 is an ergonomically designed, cylindrical shape with apowerful motor in its bulbous tip—also known as the PleasureDome. Two supple, silicone Pleasure Wings surround the dome, andtogether the two features provide a diverse array of sensations. Thepowerful vibrator creates oscillation movement in the wings. Thefluttering wings can be used to stimulate the sensitive nerves inthe clitoris. When the dome is applied directly to the clitoris, thewings stimulate the surrounding areas of the labia and clitoral bulb.Turning Form 5 sideways, the wings can be used to gently strokethe clitoris, creating a sensation similar to oral sex.

Form 5 can also be used by men. They can place the Form 5 atthe base of the penis with the wings hugging its shaft. As thedome vibrates, stimulating the underside of the penis, theoscillating wings surround the shaft with intense sensations.

Form 5 is unique in its emphasis on stimulating the inner andouter labia. In Alfred Kinsey’s research on masturbation techniques,studies found 84 percent of females reported both clitoral and labiamanipulation during their masturbation routines.

It’s also a perfect product for mutual masturbation. Studies showthat 44.7 percent of men and 43.3 percent of women claim to havemasturbated with their partner in the past year.

In addition to the innovations in shape and function provided bythe Pleasure Dome and Pleasure Wings, the Form 5 also offersconvenient USB charging. And it also boasts the original attributesenjoyed by Form fans: a strong motor, versatility, intuitive controls,a travel lock, body-safe materials, waterproof construction, silky-smooth contours and a three-year limited warranty.

The Form 5 Waterproof Rechargeable Vibrator is available in pink,slate and plum and can be purchased at Jimmyjane.com startingJanuary 14. The MSRP is $145.

Jimmyjane UnveilsNew Form



Online Retailer OffersTalk Along With Toys

Eve Monique found success in theNetherlands as a hair and makeupartist, and her time in the fashionworld had plenty of positive high-lights, including featured work inmagazines such as Vogue and Elle. Butit also provided her with opportunities to ponder why so many womenhave trouble with sexual fulfillment, even in a modern and largelypermissive western culture.

“In my past I was sexually dissatisfied and unable to have orgasms,”said Monique, who experienced a tough divorce before eventuallymeeting her current partner. “I wanted so much more from my sexualexperiences than I was getting, so I immersed myself in confronting myown sexuality. Basically I educated myself and opened my heart, bodyand mind to a whole new array of possibilities in the sexual universe.”

Armed with more understanding about herself, Monique began a newlife. Ten years after relocating to the United States she partnered with afriend and business associate, Bartleby Ross, and together they foundedSexncare.com. The goal was to create a sex-positive online boutiquewhere women could find discussions about fulfilling and exciting sexualexperiences, free from the shame and guilt that hampers the enjoymentof sex.

After selecting products that fit their overall mission, Sexncare.comfinally launched. The website offers a carefully curated lineup of high-end products for purchase, along with a wealth of free articles anddiscussion opportunities about sexual wellness and fulfillment. Theatmosphere is safe, non-judgmental and encouraging. The site also isillustrated with images that feature larger size or older women, withnone of the pictures relying on heavy digital manipulation.

“Sex and curiosity shouldn’t end at middle age like it does for somany,” Monique said. “The Baby Boomers are wanting to explore andpush sexual boundaries. The success of Fifty Shades is very indicative ofthis. It’s time to completely remove shame and guilt.”

The boutique section of Sexncare.com is stocked with all kinds ofintimate playthings that singles and couples can use to explore theirown fantasies and kinky turn-ons. The inventory includes lingerie itemsfor dressing up, kinky tools for Fifty Shades fans who want to try outsome light bondage play, and general items for wellness and increasedsexual enjoyment.

“When we are very young we are all so comfortable with our bodiesand our nakedness,” Monique added. “As we grow, many of us learn tobe uncomfortable with nudity and sex. We aim to free people from thatdiscomfort. People anywhere and everywhere have desires. When yourepress those desires it causes pain and suffering. Sexncare.com is allabout helping people see that they have a choice.”

For more information, visit Sexncare.com.



SHOW AND TELL

Nalpac Ltd. hasreleased its new2015 LingerieCatalog, with morethan 90 pages ofmale and femalegarments from manyvendors. Thecatalog is organizedto make it simplefor retailers to orderlingerie quickly on-line or by phoneand fax.

The latest sensualattire from the mostsought-after lingerie manufacturers andbrands are included, among them Hustler,Rene Rofe, Magic Silk, Justus Boyz, MalePower, Fantasy Lingerie and Rapture.

Lingerie and underwear lines from majoradult novelty manufacturers are also dis-played. For example, the catalog featuresthongs and panties from Pipedream FetishFantasy, as well as the Neon line of vibratingpanties and pasties. Lines from CaliforniaExotic Novelties, including Apollo and Adonis,are also presented.

The categories of lingerie displayed includebra and panty sets, crotchless panties andother lingerie, baby dolls, chemises, clubwear, pasties and tassels, panties, boyshorts,hosiery, bodystockings, men’s wear of alltypes, corsets, costumes, garters, socks andaccessories. Regular and plus sizes are fea-tured. In addition to photos of the productsin their packaging and being worn by models,the catalog provides sizing information frommanufacturers. New and best-selling items arehighlighted for special attention.

“We’re happythat we can keepexpanding ourlingerie offer-ings,” said VicePresident ofOperations GlennLeBoeuf. “Wemake it easy forour customers toorder, display andthen quickly sellthe lingerie thatpeople want.”

To view thecatalog, go to

visit Nalpac.com/2015Lingerie. Contact a repat (800) 837-5946 or [email protected].

Attendees at the AVN Novelty Expo, heldJanuary 21-23 at Hard Rock Hotel & CasinoLas Vegas, can find Nalpac in Booth 3200 inFestival Hall.

Nalpac Offers New 2015 Lingerie Catalog




SHOW AND TELL

Bijoux Indiscrets, known for its sophis-ticated take on intimatepleasure products, hascreated Twenty One, ahand-held massager in theshape of a large diamond.This glossy gold-platedvibrator is ideally suited asa romantic gift for thewoman with luxurioustastes. Whether for self-pleasure or fun with a partner,Twenty One will add a little bling toanyone’s love life.

Featuring angles similar to those on acut diamond, Twenty One can be adjust-ed in multiple ways to provide a varietyof sensations all over the body—and forwomen who simply want targeted stimu-lation, its smooth sloped point providesprecision touch.

This external massager vibrates withthree vibration intensities and sevenpatterns with a strong motor operatedby the push of a button. Its gold casingis waterproof and conceals a USBcharging outlet.

“This is one of the most adorable

vibes we saw this year and loved thatits ‘precious jewel’ theme was carried

throughout its marketing, even downto its jewelry box packaging,”

said Entrenue president JoeCasella, whose company hasbeen named one of the luckydistributors to carry theTwenty One. “It looks like agiant gold paperweight andno one would ever suspect

that there’s a motor inside,and a powerful one at that.

Plus its clever ‘Meet a NEW Girl’s BestFriend’ is the perfect promotional cam-paign. Matched with a wonderfullyaffordable price point, Twenty One isaccessible to a wider consumer demo-graphic and probably one of the bestintimate gifts a gal could hope for.”

Twenty One is made of ABS plasticand comes in a black gift box. A high-gloss point-of-purchase display isavailable upon request.

For more information or to place anorder, call (800) 368-7268, [email protected] or visitEntrenue.com.

Bijoux Indiscrets Adds Bling to the Bedroom

Beamonstar Products, an industry leader in sexual enhancement prod-ucts, is debuting its first adult novelty line at the ANME show, which isset to take place at the Burbank Marriott, Jan. 12-13.

“Since I started Beamonstar Products, my goal has been to buildsolid relationships with all our distributors, retailers, and most impor-tantly our consumers,” said Jeff Bolanos, CEO of Beamonstar Products.“Beamonstar has become a trusted brand name in the marketplace sowhen we introduce a product that bares our name, people know they aregetting a quality product. We have been working extremely hard

throughout 2014 in expanding our product line by adding an entirevapor collection which includes a full line of e-vapes, e-

hookahs, e-juices, atomizers, and all the marketingtools a store needs to make the product an

easy sell.

The line has done extremely well for our distributors and stores and weare thrilled to finally be entering the toy space with our newcollection.”

The new collection includes four lines named XpanderZ, XtensionZ,DongZ, and PlugZ. All of the toys are made in Southern California andare phthalate-free.

“The pieces from the new collection are so beautiful they could easilybe mistaken for art pieces,” added Bolanos. “Also, we committed tomanufacturing the collection right here in the United States so we knowwhat is going into our toys and we have complete control over ourmanufacturing and we are proud to say that our pricing is competitivewith most of the larger manufacturers out there.”

Beamonstar will also be at the AVN Adult EntertainmentExpo in Muse Hall. To find out more about allBeamonstar products, check out the newwebsite at ShopBeamonstar.com.

Beamonstar Products Debuts New Toy Line

Hustler Lingerie has announced plans to add plus-sizeoptions for its brand of erotic lingerie. “We’re pleased thatmore women are embracing their curves and stepping out-side of their comfort zone with more revealing choices inlingerie,” a Hustler Lingerie representative said. “Hustler ishappy to bring the sexiest options in lingerie for women.”

Hustler Lingerie is an ever-growing range of sexyintimates, clubwear, costumes, hosiery and more.

With the addition of plus-size options, Hustler Lingeriebrings its brand of sex appeal to an under-served audiencethat is looking for kinky lingerie styles showcasing thelatest trends in fashion. Hustler plans to employ its designand production skills to deliver a collection of plus-sizereproductions of its most popular styles.

With the recent announcement of the upcoming releaseof plus-size Hot Mannequins, lingerie retailers can utilizethese curvaceous models to showcase the new styles.

HustlerLingerie.com is pleased to offer a wide range ofaccessories to bring out the sexy out of every womanregardless of size, including Ann Devine rhinestone jewelryand Fantasy Feathers.

To peruse the apparel styles, visit HustlerLingerie.com.For the best wholesaler deals, visit ElectricDistro.com.

Hustler Lingerie Lays Plans forPlus-Size Collection



Adam & Eve’s retail division will be hosting its yearly franchiseshow, where operators of the 59 established store locationsmeet to share ideas and opportunities, at the AVN AdultEntertainment Expo (AEE), held January 21-24 at HardRock Hotel & Casino Las Vegas.

Adam & Eve franchisees will participate in AVN’s VIBEProgram, the invitation-only program for the industry’slargest buyers. In addition franchisees have access to bothAEE and the AVN Novelty Expo (ANE), which runs concurrentlywith AEE, as well as hundreds of new business prospects andpotential customers at the epicenter of the adult industry.

“We are very excited for all of our franchisees to have the opportuni-ty to be a part of the biggest event in adult entertainment,” said DavidKeegan, General Manager of AEFC (Adam & Eve FranchisingCorporation). “In addition, Adam & Eve will have a retail store in theArtists Hall of the Expo, where fans can get a feel for the Adam & Everetail experience.”

Adam & Eve contract star Teagan Presley and adult legend NinaHartley will both be on hand at the Adam & Eve booth to sign auto-graphs and pose for pictures.

Every year AEE plays host to thousands of performers, producers,exhibitors, buyers, agencies, media and more, and this year Adam & Evewill relocate its franchise show because of its proximity to the AVNNovelty Expo. ANE will play host to numerous pleasure products compa-nies, buyers and distributors. But this time, everyone will be in onecentral location, making it easier than ever to do business and network.

Exhibitors will set up shop in Festival Hall, at the Fuel Café and the

Paradise Tower lobby, while VIBE—AVN’s specialized meetingprogram—will take place on three floors of meetings rooms

in the tower.Only members of the industry will be granted access to

the Paradise Tower throughout the show. Also, only thosein the industry will be able to book rooms in theParadise Tower.In addition to the new layout, ANE will also features

new opportunities to mix and mingle with colleagues,friends and business partners. Cocktail parties and Speed

Networking sessions are in the works, as is a new twist on the “O”Awards, which mark their sixth installment in January. The awards pres-entation, which is designed to recognize the best of the best in pleas-ure products, will be turned into a networking event.

AEE Trade Registration includes entry to both AEE and ANE, adult’sleading pleasure products expo. Attendees may choose the Expo PlusPass, which includes access to all AEE and ANE exhibits, seminars andkeynote presentation, or the All Access Pass, which provides all of theExpo Plus benefits, plus admittance to all of the Expo’s official parties.For information on all aspects of the event, go toAdultEntertainmentExpo.com.

The 2015 AVN Adult Entertainment Expo sets the stage for the 32ndannual AVN Awards Show, which will be held January 24 at The Joint atHard Rock Hotel & Casino Las Vegas. The annual show recognizes indi-viduals, and companies for contributions to and excellence in theindustry. Please note that a separate ticket is required for admission tothe AVN Awards Show. For information, go to AVNAwards.AVN.com.

Adam & Eve Brings Franchise Show to AEE


FEATURE

14 INTIMATE SUPPLEMENT | WINTER 2015

“We really wanted a personality,” Austin explained. “Someone who reallyinteracts, who goes into social media. I always think that if you’ve got apersonality you will translate better in pictures. We brought [Ajdin] in and hestarted talking—he’s got this grin and he’s got this energy. … I said, ‘I thinkthis is the one.’ ”

A lean but well-muscled brunette with a mischievous grin, Ajdin Sefer spentthe first 10 years of his life in Bosnia and then moved to Michigan with hisfamily. “I lived there for 15 years. I got my degree in business administrationwith a specialty in management in December. And then I moved over here fourweeks after I graduated. Packed my car up, loaded it onto a truck—my brotherand his friend are truck drivers, and they took a load to Vegas. I rode withthem, unloaded my car, I went my way and they went their way, and here Iam. And I’m just living the dream, you know.”

So far that dream has been working out pretty well. In addition to snaggingthis gig with Baci, Sefer said, “I did a Lady Gaga video, and then I did a videofor J-Lo. And the I did a thing with Sophia Reyes, I don’t know if you’refamiliar with her. They say she’s the next J-Lo.”

He adds, “They say,” laughing and poking fun at his pronouncement.Then comes an even more relevant tidbit: “I’m the new face for Von Dutch

clothing.”But today it’s all about Envy. “I’m really excited with how they fit,” he says

about the pinstripe Envy boxers he’s sporting, noting the shorts could even be

not every day that onegets to skip out of theoffice on a beautifulautumn day and spendthe better part of the

afternoon far away from email and naggingphone calls. So it was a pretty painlesstask to head across the San FernandoValley for an Evny Menswear photo shoot—but it became downright pleasurable aftermeeting the star of the shoot: Ajdin Sefer,the new model for the apparel line, thebrother company to Baci Lingerie.

Hard at work in the studio in Van Nuyswere a photographer, a makeup artist andthree representatives from Baci Lingerieowner Frank Koretsky’s IVD empire: HellePanzieri, sales director for Baci Lingerieand Envy Menswear; Sonja Elisa Raaste, thedesigner for both Baci and Envy; and theirrepressible Austin, a longtime IVDemployee, who had assisted in the modelsearch that yielded the new face of Envy.

“

By Sharan Street

We really wanted a personality. Someone who really interacts,

who goes into social media.

It’s

A Star Is ShornEEnnvvyy pprreesseennttss tthhee nneeww ffaaccee——

aanndd bbooddyy——ooff iittss lliinnee ooff mmeenn’’ss uunnddeerrggaarrmmeennttss

Envy 1/12/14 6:42 PM Page 14

worn as a bathing suit. “Feel the fabric,” he saidinvitingly. Indeed, a quick caress of the material revealedjust how soft and smooth it is. Just how one mightimagine Sefer’s own skin would feel.

Panzieri and Raaste, however, are looking to make themodel even smoother. Though his chest and arms arealready hairless, they’re now asking him to shave it all offbecause the camera is picking up his light-colored leghair. “You already have amazing-looking muscles on yourlegs,” Panzieri said. “When we take the hair off, it’s goingto look even better.”

With that, she was off in search of shaving accouter-ments. “You need any preferred snack, since we’re makingyou go through this?” she asked Sefer, who joked aboutneeding a shot of tequila.

Ajdin’s affability was just part of what made him agood fit for Team Envy. Austin recalled, “Seriously, we sawa bunch of guys, and there were a couple I thought couldreally work. But he was so charismatic. There are beautifulguys who photograph well, but if I brought him to a tradeshow, he would interact with people; he would beengaging. … People relate to the personality.”

The shaving break provided more time to talk to Raaste.

Though she didn’t work on this round of styles for Envy, the designer’s creations forBaci are already available. “I really loved working on the corset line,” she said. “Theblack one made of leather and suede with the peplum on the side—I think that wasmy favorite. And the dressy office styles.“

Raaste talked a bit about her background. “I studied fashion design and patternmaking in Barcelona. I am Finnish, but I was born in Spain so it’s a little bit of amix. I’ve lived in Spain all my life. I’m visiting and traveling a lot.” And she com-mented on the styles that would be photographed today. “I think it’s an evolutionfrom the last collection because it has a lot of basic styles—they’re not just for theflashy guy. You have stuff for the regular guy too. There are boxers, seamless styles,there are pinstripe ones that are kind of sophisticated. And there are the sexy ones—for example, some have a stripe that is a little bit more revealing. It’s kind of sexy,but it’s still something that any guy would wear.”

For bolder types there is also dance wear: “more colorful, like for club dancers,maybe, and for shows. There’s a little bit of everything.”

At Baci for about a year and a half, Raaste first did the corset line and then alingerie collection that is still to be released. “The lingerie is kind of sexy and subtleand sophisticated. Softer and feminine, but sexy still. There are more revealing piecesand some that are transparent.” In addition, there will be bikini sets, teddies androbes “that will appeal to all the different tastes that women have. … We haveenough for everybody to feel comfortable and still feel empowered.”

As preparations got under way to shoot the newly shorn model, Panzieri had a littletime to talk about her end of the business: selling the Envy line in a competitivemarketplace. “I think it’s fiercely competitive, but it’s not as fierce as female lingerieis. Right now as far as male apparel there’s a huge opportunity for us, and I thinkthat that’s why Envy so far has done so well—not only for our international partners,but certainly for their customers, the end retailers and e-tailers. I think what isenabling the sales is that it’s a great product … cutting-edge styles, patterns andfabrics.”

WINTER 2015 | INTIMATE SUPPLEMENT 15

>>

“

One of the things thatI find interestingwhen talking to men about their

undergarments isthat it’s all about how

soft can we make it.So with females it’s

more about the cut—‘How does it make

me look, and by thatlook how will it makeme feel?’ For the guy

it’s all about, ‘Is itsoft for me?

Man Makes the Clothes Opposite page, some ofthe styles to be shot with Envy’s new model, AjdinSefer. Above, Envy’s daring dance wear.

Envy 1/13/14 6:33 PM Page 15

FEATURE


This year Envy will continue growing, with nearly 50 new styles revealedacross three releases. The line will continue to employ front enhancementpockets and high-quality materials, including microfiber panels for addedcomfort.

And comfort, it turns out, is key for male consumers. “One of the thingsthat I really find interesting when talking to men about their undergarments isthat it’s all about how soft can we make it. So with females it’s more aboutthe cut—‘How does it make me look, and by that look how will it make mefeel?’ For the guy it’s all about, ‘Is it soft for me?’”

But what really has Panzieri excited still lies ahead later in 2015: a sub-collection of costume pieces for men. “That is my favorite piece of theupcoming styles,” Panzieri said. “If you can put a girl in a bedroom costumeand really fulfill a fantasy that way, it certainly goes the other way as well.”She believes that not only will women enjoy drawing their men into the role-play game, but also the men themselves—both gay and straight—will embracethe chance to dress up and play with their partners. “Props to the guy who’sgoing to walk in and buy a costume, put it on and say, ‘Honey, look at me.’ Ilove that, but I also love the thought of a girl walking in and buying it forher guy. Or a guy walking in and buying it for his partner. Or for himself toshare with his partner. I think that’s just brilliant.

“No matter who your partner is, it’s about constantly exploring fantasies,keeping it spicy and hot in the bedroom. With Envy, whether it’s our costumesor our new collection, it will definitely do that.”

The first round of new styles for 2015—an assortment of standard under-wear in thong, brief and boxer styles as well as dancewear with breakawaymagnetic closures—debuts this month. Xgen Products is the exclusivedistributor in the United States for Baci Lingerie and Envy Menswear.Attendees at the AVN Novelty Expo can place orders at the Xgen Productsbooth. To learn more about the clothing line, go to EnvyMenswear.com orfollow on Facebook and Twitter (@envymenswear). ||

On the Set Above, Ajdin Sefer surrounded by Team Envy. At left, thefinal results from the daylong shoot, showcasing brief and boxerstyles with the bold Envy logo on the waistband.

Envy 1/12/14 6:42 PM Page 16


FEATURE


For instance, the E6 rechargeable, three-motor rabbit features a unique con-tour that allows it to be used as a dual-ended toy, exceptionally pleasurable

for same-sex couples. Its “handle” is smooth and seamless with its ownindependent motor, which can be inserted and stimulate at the sametime as its opposite end. And two of the new remote control vibes fea-ture ergonomic, almost sculptural shapes with vibrating remotes thatcan be enjoyed from across the room.

“But beyond the need to provide pleasing, sculptural shapes, weknew that the enclosed technology had to meet or exceed the over-all brand standards,” DiValli said. “We went through countless handsamples and prototypes before we were able to combine stellarshapes with optimal performance. We worked with our interna-tional team to help make this happen, and while the globalprocess was complicated at times, the end result was worth theeffort by far.”

OVO’s catalog now boasts 42 SKUs with shapes in every cate-gory, each packaged following the brand’s new graphic-heavymarketing plan, which allows the products to be easily dis-played and sold around the world. Maintaining its distinctlyGerman look, OVO has eliminated as much copy as possible andin its place utilized icons and custom graphics to conveyinstructions, functions and other key information. This, too,was an intricate and involved process that depended on inter-national effort.

“The decision to rely heavily on graphics to convey informa-tion and instructions is born from the obvious need to commu-nicate universally,” DiValli said. “This was a necessary, thoughchallenging, task but with help from our original German designteam, we managed to make all enclosed instructions virtuallyfree of text.”

These new guides went through extensive testing among focusgroups that closely represented the various regions along OVO’sdistribution channel to ensure that they were understandable andapplicable to real-world use of the products. With tweaks andmodifications, the OVO team soon had a series of instructionalguides and corresponding packaging that was ready for globalrelease, and the new Rechargeable Collection is officially on its wayto store shelves around the world.

“OVO’s overall growth is impressive by anyone’s standards,” DiVallisaid. “Our new management team and loyal partners are equally

thrilled with the brand’s increasing popularity. Our teams abroad andin the States are proud of the newest phase of OVO Lifestyle Toys and

what we’ve accomplished with its brand development. The end result is astrategic combination of business savvy and artistic elegance that has put

OVO Lifestyle Toys on an entirely new competitive level.”

Lifestyle Toys has undergoneimpressive development thispast year. From its transitionto U.S.-based managementand a concurrent, year-

long development process resulting in an all-new Rechargeable Collection, to say the brandhas been busy is an understatement. Thanksto an aggressive marketing push, theRechargeable Collection is one of the mostanticipated releases of the new year,equipping retailers with a line that speaksvolumes using the power of design.

Following the complete revamp of its infra-structure and internal processes, OVO set towork to enhance its existing catalog of pleasureproducts to provide its target demographic withpowerful stimulation housed in shapes unlike any-thing else on the market. The key categories remainedserved—rabbits, lay-ons, bullets, etc.—but were givensophisticated design twists with USB-rechargeable powerto align with the signature aesthetic of the German-bornmanufacturer.

“Keeping in line with the objective of providing lifestyletoys for everyone, our designers looked at the existing marketcategories and realized there was opportunity to get creativewithin each proven segment,” OVO Global Account ManagerDana DiValli said. “Rabbits, lay-ons, straight vibes, mini-vibes, bullets and remote control categories each offerunique appeal and allowed for great deal of design flexi-bility, and it was fun—and artistically fulfilling—tothink outside the box.”

The brand’s original series of battery-operatedshapes—and soon their new rechargeable counter-parts—provide retailers with a complete line of styl-ized pleasure products featuring a distinctlyEuropean look and feel. Using clean lines, starkwhite packaging and minimalistic accents, OVOexudes a sophisticated air that appeals to a uni-versal shopper. While the branding and marketingcertainly looks posh, the pricing and overall mer-chandising lacks the exclusionary sensibility socommon with other luxury brands on the market.

“One of our biggest goals for the brand is to offervariety that welcomes and appeals to consumers ofall kinds by utilizing striking and ergonomic design,”DiValli said. “Looking across our range of products,you’ll find that each shape is unique and more than a varia-tion on a ‘theme.’ This diversity extends into the newrechargeable range, where even the items recognizable asrabbits, for example, ultimately stand alone in terms ofdesign.”

By Carol Strait

OVO

Recharging the ClassicsOOVVOO’’ss nneeww ddeessiiggnnss ooffffeerr ssoommeetthhiinngg ffoorr eevveerryy lliiffeessttyyllee

Double Duty OVO’s E6 is a creatively designed three-motor rabbitvibrator that can be used by couples as a dual-ended toy.

||

Ovo 1/12/14 6:47 PM Page 18


FEATURE


successfully established not one, but two, companies.“But beyond her business acumen, she has also become a leader and inspiration for

so many in this industry,” Shaulis continued. “She has spearheaded several fund-raisingefforts for various charities, and become an example of what people in this industrycan accomplish, both professionally and personally.”

Since 1994, CalExotics has been at the forefront of research and development ofproducts to enhance the sexual experiences of women, men and couples.

Colvin was touched by the recognition, and by the acknowledgement of hercompanies.

“Jopen is a company independent of California Exotic Novelties and is dedicated todesigning the most luxurious pleasure products on the market,” she said of the newermanufacturing company. “We often say that Jopen is to CalExotics what Lexus is toToyota: They are sister companies, and they offer a completely different brandexperience to the consumer.

“Jopen is very dear to me,” she added. “We’ve put a lot of dedication,determination, love and laughter into building its stunning collections.”

Colvin said Jopen started with Vanity by Jopen, which recently received a makeoverwith beautiful, modernized packaging that doubles as a keepsake box, and aconversion to USB charging cords on all but the charging-base varieties.

“After we launched Vanity the ladies at Jopen decided to give men a line of theirown with Ego. Finally there was a luxury collection of love rings and prostate toys outthere for the fellas!” Colvin said. “Next came Key by Jopen with its cheeky personality,innovative designs and modest price-points.”

Colvin said everyone at Jopen knew they were on a roll, adding the market wasclamoring for more from Jopen. Next came Envy—some of the most powerful vibratorson the market, these models are also USB rechargeable. Then Lust by Jopen burst ontothe scene with its patent-pending petal products and unique shapes. Jopen also is thehome to Essence, the personal care cosmetics collection that comes in opulent glassbottles, uses all-natural ingredients, and is proudly made in the USA.

“All the Jopen collections are important because they provide a specific lifestylebrand to different demographics,” Colvin said. “ We think about the consumer first, anduse their needs, wants and desires as inspiration while making the mosttechnologically advanced, feature-packed pleasure products in the world.”

In addition to the companies, Colvin and her team recently developed ClubCalExotics, an online community dedicated to informing the public about pleasureproducts from a sexual health and wellness perspective.

“California Exotic Novelties spearheaded the sexual health and wellness movementseveral years ago, making it the cornerstone of our corporate philosophy,” Colvin said.“Spreading this message on Club CalExotics helps the industry as a whole, becauseinformed consumers are more open to purchasing all the wonderful products that we

Media Network has chosenSusan Colvin—founder,president and CEO ofCalifornia Exotic Noveltiesand Jopen—as the

recipient of the Lifetime Achievement Award at the6th Annual “O” Awards.

“I am so honored to receive this award,” Colvinsaid. “I thank AVN and the ‘O’ Awards team forbestowing the honor, and everyone in the industryfor making it happen. California Exotic Noveltiesand Jopen are thriving, successful companiesbecause of all the support our distribution partners,retailers, party planners, media people, and industryorganizations have given us over the years. Thankyou to everyone, including the amazing team atboth California Exotic Novelties and Jopen!”

The Lifetime Achievement Award will be formallypresented during the “O” Awards ceremony onJanuary 22 in Body English Nightclub at Hard RockHotel & Casino Las Vegas as part of the AVN NoveltyExpo, which runs January 21-23.

“Susan Colvin really embodies what the Lifetime Achievement Award is all about,” saidSherri L. Shaulis, senior editor of pleasure productsfor AVN. “She is a strong woman who has

>>“

We often say that Jopen is to CalExotics whatLexus is to Toyota: They are sister companies,

and they offer a completely different brand experience to the consumer

AVN

The Pleasure Is All OursAAVVNN ssaalluutteess SSuussaann CCoollvviinn wwiitthh ‘‘OO’’ AAwwaarrdd ffoorr LLiiffeettiimmee AAcchhiieevveemmeenntt

Role Model CalExotics founder Susan Colvin is a shining example of what aleader in this indusry can accomplish, both professionally and personally.

S.Colvin 1/12/14 6:58 PM Page 20


FEATURE


have to offer. This benefits distributors, retailers, party planners andeveryone else. It is a win-win strategy that helps all of us.”

Club CalExotics has won awards and pulls in a large amount ofmonthly traffic. It is the home to the California Exotic NoveltiesExpert Sexperts, the manufacturer’s exclusive team of esteemed profes-sionals and celebrity sexperts who share the desire to help spread theword about safe, happy, healthy sex.

The Expert Sexperts are Chuck and Jo-Ann Bird—known as the LoveBirds—who recently launched their radio show called Intimate Chatswith the Love Birds on the Tan Radio Network; Jaiya, author of RedHot Touch, Blow Each Other Away and Cuffed, Tied and Satisfied andthe founder of New World Sex Education; and the vivacious SunnyMegatron, who hosts the new Showtime program Sex with SunnyMegatron.

“All our Expert Sexperts bring their own unique personal brands tothe table and appeal to a variety of demographics—which is in tunewith our motto of offering Something for Everyone,” Colvin said. “ Onthe Club CalExotics website you’ll see them posting articles andhosting video webisodes like Bedroom Insider with Jaiya and KinkyKorner with Sunny Megatron. They answer expert advice in the Forum,post product reviews, and make the entire site fun and interactive.”

One of the biggest reasons Colvin was selected as this year’sLifetime Achievement Award recipient is her charity work. Her effortshave raised thousands of dollars through the years for variouscharities and organizations.

“I believe wholeheartedly in giving back and am very proud of allthe wonderful nonprofits and charitable organizations that CaliforniaExotic Novelties supports,” she said. “The one people most readilythink of is Living Beyond Breast Cancer because we donate a portionof the sales of the Papillon Massager to them.

“There are almost 30 other worthy causes we support. Just to namea few: Angels Among Us, City of Hope, Eddie Kids, The Free SpeechCoalition, the Patty Brisbane Foundation, Priceless Pets, SpecialOlympics, The Let It Be Foundation and Valley Cats,” she continued.“Sure, I think other industry people and companies should find causesand organizations to support. Giving back to the community isimportant for everyone! Did you know that Americans are the mostgenerous nation when it comes to charitable contributions? Helpingothers in need and lending support is part of what makes America sogreat. If anyone would like suggestions on causes and charities tosupport, please let me know! I have a long list that I am happy torecommend.”

“

I believe wholeheartedly in giving back andam very proud of all the wonderful nonprofits

and charitable organizations that CaliforniaExotic Novelties supports.

||

S.Colvin 1/12/14 6:58 PM Page 22


FEATURE

pleasurable and even orgasm-inducing sensation. The current extends beyond the contactpoint, penetrating deeper into the body than vibration. Research shows that erotic sensationsfrom e-stim are often more intense than those from vibrators. People report a heightened senseof touch, arousal and pleasure.

Hello Touch X leverages the same technology as the original Hello Touch—the smallestfingertip vibrator available, and the only one optimized for both internal and clitoral stimula-tion. Like the original, Hello Touch X features two compact vibration pods that can stroke,squeeze and surround in sensation, unlike any other vibrator. With the new USB-rechargeablepower pack, which fits snugly into an adjustable wristband, the dual pods now deliver fivetimes the power in one-third the size of any other fingertip vibrator on the market.

“Hello Touch X introduces a broad spectrum of people to an entirely new experience, for bothcouples and individuals. Jimmyjane was founded to disrupt the pleasure product category,setting a new standard of quality and experience,” said Robert Rheaume, president ofJimmyjane. “Our approachable products have mass appeal, opening the minds of mainstreamcustomers to sexual exploration and new ways to elevate their relationships. Hello Touch Xexemplifies this movement. It is for anyone looking to beyond the status quo, enhancing andreinvigorating this significant area of our lives—our sexuality.”

Until recently, erotic e-stim devices occupied the fringe of mainstream society. Electro stimu-lation devices emerged in the 1950s, using pulse wave electricity to deliver a current ofelectrons to the body. Since then, the method has been used in physical therapy with TENS andEMS machines for pain management, tissue repair, increasing lymphatic blood flow, massageand muscle toning. The medical community has used electro stimulation, in combination withkegel exercises, to strengthen the pelvic floor muscles and treat urinary incontinence. Studiesfound that this treatment lead to stronger PC muscles and better overall sexual function. Thesexual uses of electro stimulation emerged in the 1980s. Low- intensity currents are used with“erotic e-stim” for pleasure and more intense sensations are employed for light S&M play.

With intensity levels on a scale of 1 to 10, Hello Touch X is a perfect product for coupleslooking to dabble in S&M play. Research shows that couples that engage in BDSM experiencelowered levels of cortisol, increased bonding and heightened sexual arousal. E-stim is an idealway to test the pleasure/pain boundaries of S&M. The electrodes deliver perceived pain withoutthe risk of lasting pain or bodily harm. Mainstream interest in BDSM has been on the rise,often attributed to the popularity of Fifty Shades of Grey, which brought BDSM into thespotlight.

Hello Touch X is the secondproduct in the line of Hello

Adaptable Vibrators. Theoriginal Hello Touch, releasedin January 2013, was honored

with a GOOD Design Award andtriggered a surge of press

coverage (for a vibrator). It wasfeatured on the Today show, theRachael Ray Show and CBS’s The

Doctors, as well as in variouspublications, including GQ, Cosmopolitan,

Glamour, the Sunday Times and New York Post, and was called“the best sex toy ever invented” by the technology connoisseurs at Gizmodo.

Hello Adaptable Vibrators offer an approachable way for couples to connect andcommunicate through sexual exploration. They have been distilled down to their bare essence,eliminating any excess bulk that might get in the way. The Hello Touch X retails for $145 andwill be available January 14 at Jimmyjane.com.

immyjane, a design-centric brand inthe pleasure product category, has aplan to electrify fans of its popularHello Touch fingertip vibes—literally.The brand-new Hello Touch X is billed

as the first sex toy to put both vibration andelectro stimulation at one’s fingertips.

Jimmyjane’s line of Hello AdaptableVibrators turn one’s own fingers into apleasure device, delivery vibration whereverthe hands roam. Hello Touch X is the first tooffer two completely different sensations inone product. Its ultra-compact “pleasurepods”—small devices worn on the finger-tips—produce powerful vibration and electricstimulation. This stronger, enhanced versionof the original Hello Touch also serves as anintroduction to the pleasures of electrostimulation for mainstream audiences.

The product development team atJimmyjane set out to create a uniqueexperience for couples to explore together.After observing that couples valued theoriginal Hello Touch as a way to enhance fore-play (60 percent of women report foreplay istheir favorite part of the sexual experience),Jimmyjane expanded the concept of addingother sensations to the fingertips.

The pleasure pods of Hello Touch X offerelectro stimulation with ten intensity levelsand six pulsation modes. Electro stimulation(referred to as “E-stim” by more experiencedusers) provides an entirely different sensationfrom vibration, from light tingling to intensepulse waves. When the two electrodes areapplied to sensitive areas of the body, alight current of electrons passesbetween them to stimulatenerves, increase blood flowand contract muscles,providing a

||

J

At Your FingertipsJJiimmmmyyjjaannee ccoommbbiinneess vviibbrraattiioonn aanndd ee--ssttiimm iinn nneeww HHeelllloo TToouucchh XX


Jimi Jane 1/12/14 6:43 PM Page 24


FEATURE


”I have been involved for twenty-plus years with slowly moving manufacturing fromthe United States to either Mexico, China, Indonesia, or the next low labor market on thehorizon due to labor costs,” Ledeboer said. “My goal, starting with the Basix area, is toremove as much non-value added cost to our product lines, using lean manufacturingprinciples, so that as many of our current and future products can possibly be made inthe USA in a high-quality, efficient manner. Every time that we are successful at thisstrategy, it will help Pipedream achieve timely new product introductions, quicker reactionto market, less complex supply chain management, and ultimately, higher customersatisfaction.”

In addition to new collections like Real Cock, Pipedream also is able to offer privatelabel manufacturing for custom orders. The addition of the new processes, systems andequipment can make Pipedream “the largest manufacturer of rubber and TPR in America,”a spokesperson said.

The facility will produce Pipedream’s new Real Cock collection, with more than 50 piecesoffering “the most realistic PVC dildos ever created in America.” The Real Cock collectionoffers 18 distinctive styles available in three colors: flesh, brown, and black. Each piecehas been handcrafted and detailed to offer a lifelike beginner’s dildo, made withphthalate-free, latex-free, hypoallergenic PVC rubber. Real Cock is offered as an affordable

ipedream Products has opened a new, state-of-the-art manufacturing facility inChatsworth, California, for PVC and TPR toys,

including the company’s new Real Cock line, whichwill debut at ANME in January. The manufacturing

facility is located near Pipedream’s Chatsworth head-quarters, in a 50,000-square-foot building which hasbeen renovated and supplied with equipment includ-ing improved extruding machines and re-platedmolds. A new proprietary cooling system has beeninstalled to expedite the manufacturing process,cutting the cooling time for freshly poured productto a fraction of the previous 24-hour cooling time.

“Now, a brand-new dildo is poured, packaged andready to ship in just one hour,” Chairman and CEONick Orlandino said.

Under the new system, molds run on a conveyorbelt through a cooling tunnel that blows cold airdirectly on the mold. Workers can remove the freshlymolded product immediately, freeing the mold forthe next pour. From there, the extracted pieces aremoved to a cooling bath, which quickly drops therubber’s temperature and preps it for handling. Anautomated conveyor system transports the dildosfrom the cooling tank to the finishing area, whereworkers trim and smooth the product and prepare itfor packaging. Once the items are packaged, theyare boxed in master cartons for shipping.

The improved procedures have increased fill ratesby 140 percent, and the new facility can produce5,000 packaged and ready-to-ship products perworkday. The new system is currently fully functionaland Pipedream reports that the company canproduce 1.2 million products a year on a regular 40-hour workweek, which can be increased by adding asecond shift.

Although Pipedream has been producing itsrubber products in the U.S. since 2007, high demandfor products in the Basix line starting in 2013 led tomanufacturing shortfalls, in turn leading to theestablishment of the new facility.

“We’ve brought on Tony Hernandez, a 27-yearindustry veteran of rubber manufacturing andproduct development, to help lead the way, and hisvast knowledge of new materials and proven tech-niques is a valuable asset to our team,“ PipedreamChairman and CEO Nick Orlandino said. “Senior VicePresident of Operations Pete Ledeboer has an exten-sive background in manufacturing for mainstreamcompanies like Mattel, Kransco and El Dorado Stone,and he’s helped develop and implement large-scalemanufacturing processes that will help us make thehighest quality products at the best prices.”

Ledeboer is enthusiastic about the new facility.

By Tod Hunter

P

Pipedream Unveils NewProduction FacilityCChhaattsswwoorrtthh ssiittee wwiillll hhaannddllee PPVVCC aanndd TTRRPP ttooyyss

Pipedream Plant 1/12/14 6:56 PM Page 26

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alternative to Pipedream’s more realistic higher-priced Real Feel Fanta Flesh collections.

“We’ve taken the most affordable material onthe market and transformed it beyond whatmost people imagine when they think of PVC,”Pipedream VP of Development Rob Phaneufsaid. “Though both collections are made withPVC, the Basix range features the traditionaltransparent look that’s associated with jellytoys; the Real Cock collection looks and feelslike a completely different range. From better

molds to even better manufacturing to extremely detailed decorating, the entire manufacturingprocess has made Real Cock the best beginners PVC range on the market.”

Every Real Cock dildo features a suction cup base for wall attachment and harnesscompatibility. Sizes range from 6 to 12 inches long, with and without balls, and include doubledongs and anal plugs. “The variety of shapes, sizes, and styles truly ensures satisfaction foreveryone,” Phaneuf said.

The products of the Real Cock collection are shipped to retailers in uniform clear clamshellpackages, and are supported by Pipedream’s marketing department, offering custom planograms,physical and digital catalogs, art, videos, signage and hands-on training by request to meetdistributors’ and retailers’ needs for effective merchandising, both in-store and online.

“With the flood of cheap, non-compliant Chinese imports in the market today, Pipedream hasbuilt the ultimate facility to bring manufacturing back to America,“ Orlandino said. “By doing so,we can offer better quality, compliant, body-safe products in large volume at competitive prices,and we can do it faster and more efficiently than any other manufacturer. Pipedream is knownfor 95 percent fill rates on our entire product line, and this new facility will help us maintainthis standard.”

For more information, visit PipedreamProducts.com.


||

Making the Mold Tony Hernandez (topleft) and Peter Ledeboer (bottom right) areamong the folks who keep Pipedream’snew facility running smoothly.

Pipedream Plant 1/13/14 6:35 PM Page 27

AVN SHOW


EEllddoorraaddoo TTrraaddiinngg:: FFuueell ffoorr TThhoouugghhttOne thing attendees at the AVN NoveltyExpo can count on is that adultdistributor Eldorado Trading Co. will bethere to show them something they’venever seen before. Last year it wasSvakom’s Gaga, a vibrator with a built-in camera. The year before it was theCascade, a self-lubricating vibrator.

What will they think of next?One thing that’s new at ANE this

year—taking place January 21-23 atHard Rock Hotel & Casino Las Vegas—will be Eldorado’s exhibit space. For2015, ANE is taking over the entireParadise Tower, and every inch of public space will be devoted topleasure products—including the Fuel Café located on the first floorof the Paradise Tower, which is where buyers can find the newEldorado exhibit space.

“Great location! People literally can’t miss Eldorado,” said LarryGarland, Eldorado’s founder (pictured above).

An award-winning distributor of adult toys, party supplies andlingerie, Eldorado celebrated its 40th anniversary in October. Inaddition to offering a wide array of products, Eldorado supports itsclients by providing a knowledgeable staff, a huge collection ofeducational resources and an unparalleled lingerie selection.

The Paradise Tower is home base for the pleasure product compa-nies, buyers and distributors attending ANE. Exhibitors can be foundin the Festival Hall, Paradise Tower lobby, Exhibit Suites, and thethree floors of meeting rooms within the tower.

And down on the first floor is the Eldorado space—right in FuelCafé, where there will be hosted coffee every morning. And whilethey imbibe that vital morning jolt, they’ll also get a chance, accord-ing to Garland, to receive “hands-on experience with the latesttechnology in pleasure products.” We can’t wait!

hen the AVN Novelty Expo opens for business Wednesday, January 21, trade attendees will find thatevery inch of the Paradise Tower in the Hard Rock Hotel & Casino Las Vegas will be devoted to the

business of pleasure products, including the first-floor lobby, the Fuel Café and the exhibit space inFestival Hall. To whet appetites for the goods that will be on display at the show, we talked to a few of theexhibitors—some returning veterans, some first-time ANE exhibitors, and also some businesses that are brand-newto the industry. Also here you’ll find a map to the exhibits on the first floor of the Paradise Tower, as well as alisting of all AEE exhibitors, which are located in Muse Hall, Artist Hall and The Joint. (For more information aboutAEE, be sure to pick up the AEE show guide as well.) And we’ve also included a few of the highlights of “AVN Week”at the Hard Rock Hotel & Casino. In particular, all trade attendees are invited to the “O” Awards brunch, heldThursday, January 22 at 11 a.m. in the Hard Rock’s Body English nightclub. There we’ll raise a toast to the manyinnovative pleasure products nominated for honors at the annual awards show.

WShowing Off

EEvvoollvveedd NNoovveellttiieess:: DDrreeaamm MMaakkeerrssEvolved Novelties is prepping for the first quarter of 2015, withscores of new products set for release, additions to many of thelines the company distributes. And representatives will be on handto discuss all that at the Evolved Novelties booth at ANE.

“We have things like Perfect Stroke and Vibratissimo which arejust starting to ship, and we will have the sleeves sold alone forPerfect Stroke starting in January,” said Lucy Vonne D’OlimpioKendrick, Evolved’s resident toy whisperer (pictured below).

A Bluetooth-enabled vibrator, the Vibratissimo has beengenerating buzz since it was announced.

Evolved Novelties has become the one-stop-shop for linesproduced by several companies, including Ouch! Toys, Shots Toysand Adam & Eve. Kendrick said attendees of ANE will want to check

in on all the news for the Adam& Eve collection and EvolvedNovelties items.

“We have a TON of Adam &Eve items coming out,” shesaid. “And for Evolved Novelties,we have re-creations of some ofour classic favorites, includingbrand-new Dream Makers andDuo Obsessions.

“The remakes of the classicsare wicked cool,” she said. “They

were done mainly on feedback from our consumers. We created thesefor them and have really taken them to the next level.”

The new Dream Maker, for example, offers 10,000 combinations offunctions, speed and patterns. Beads in the shaft and as a bulletvibrator at the tip make for more intense sensations.

“There are only a few to start out with, but everyone I haveshown them to is really excited about them,” Kendrick said.

For all the news, check out Evolved Novelties at Booth 3416 atthe AVN Novelty Expo, located in the lobby of the Paradise Tower.

AVN Show 1/13/14 3:03 PM Page 28

SSyysstteemm JJOO:: OOppeenniinngg UUpp tthhee RReedd RRoooommRepresentatives at System JO will be on hand at theAVN Novelty Expo in Las Vegas in January to show-case the Red Room by JO collection.

According to System JO, “The Red Room LimitedEdition box set unlocks the doorway to passion andromance. Each product is meticulously selected toprovide a playful yet sensual invitation to explorenew depths of intimate play. Choose your fantasy

and pursue with certainty. Discover your hidden passions.”Janette Bewley, director of sales and marketing for System JO, said the collection

is already generating plenty of buzz.“This is now a sold-out Limited Edition run as our distribution partners gobbled it

up,” she said. The Red Room Collection features the Tempt Me Kit, Bind Me Kit, Serve Me Kit,

Pleasure Me Kit and the Prepare Me Kit. The Tempt Me Kit has Pink Champagne Flavored H2O lubricant, Strawberry

Kissable Body Powder, Devilish Chocolate Kissable Massage Oil, a blindfold, feathertickler wand and a limited edition erotic book by System JO and Lovers Contract.

The Bind Me Kit boasts Pink Champagne Flavored H2O lubricant, Volt Stimulantfor Women, Prolonger for Men, a blindfold, silk rope and the limited edition eroticbook by System JO and Lovers Contract.

The Serve Me Kit features Pink Champagne Flavored H2O lubricant, Honey KissableSpanking Powder, Faux Suede & Leather Spanker, satin bondage tie and the limitededition book.

In the Pleasure Me Kit there is the Pink Champagne lube, toy cleaner, stainlesssteel Kegel balls and the JO Pleasure Me Guide.

System JO reps will also be emphasizing new gift sets for both System JO andDONA by JO, as well as their signature top-selling lubricants.

To see everything System JO has to offer in 2015, visit the exhibitor on the ANEshow floor in Booth 3410, in the lobby of the Paradise Tower.

WWiicckkeedd SSeennssuuaall CCaarree:: TTaasstteemmaakkeerrssA relative newcomer in the lubricant market, WickedSensual Care has already made great strides. In 2014 thecompany garnered an AVN Award for Best LubricantManufacturer and it has continued to build its brand inthe marketplace.

With a well-curated selection of products, WickedSensual Care covered all the necessities: water-based andsilicone-based lubricants as well as a standout series offlavored lubes—Candy Apple, Pomegranate, SaltedCaramel, Mocha Java and Vanilla Bean. In addition,Wicked carries lubes for anal sex and masturbation as wellas formulations to use with pleasure products: Toy Lovelubricant and Cleene toy sanitizer.

Carrie Smith, who handles product development for theWicked Sensual Care Collection, said there will be fourproducts introduced in the first quarter of 2015. Thewater-based warming and cooling lube, AQUA Heat andAQUA Chill, will be ready for shipping in February.

“We are also introducing a foaming toy cleaner that isalcohol- and triclosan-free. Foam ’n Fresh is an alternativetoy cleaner for people who prefer foam, and it is loadedwith natural antibacterial extracts of lavender, thyme andof course olive leaf,” Smith said.

“We are expanding on the success of the Teasers MultiPak with Pleasers—a variety pack of fragrance- andflavor-free products. This is a pack for people who want asampling of various types of lube,” Smith said. Bothwater-based Aqua and silicone-based Ultra formulas willbe included, as well as Toy Love gel lube and Crème, amasturbation lube for men based on coconut oil.

And finally, Smith will be previewing some new flavorsthat are set to release in spring. “The actual names of theproducts are not yet 100 percent final but the new flavorswill be strawberry, mango and my personal favorite,chocolate-covered cherries (think cherry cordials). Stop bythe booth for a taste,” she said.

Wicked will set up shop in Booth 3412, in the elevatorlobby for the Paradise Tower, and will occupy thePenthouse suite in the tower as well.

NNSS NNoovveellttiieess:: LLuuxxee QQuuaalliittyy,, LLoowweerr PPrriiccee“NS Novelties Winter 2015 Collection continues to deliver on our commitment toprovide better product at better price points. While for most it’s an impossible path,NS Novelties’ vast resources and unparalleled product development enables us to dojust that,” said Lavi Yedid, director of operations for NS Novelties.

It’s a bold claim, but given what we’ve seen in the past, NS Novelties will makegood on Yedid’s promises. Last year, in addition to expanding its Sinful Bondage line,NS Novelties launched Bare Bondage, made of transparent vinyl and nickel-free hard-ware. Other standouts included the Serenity and Aria wand-style vibrators, a metallicred version of its Muse vibrator, and most recently, the Go Go Rabbit, which will viewith the Muse for cutest-vibe-ever status.

Yedid shared a few tidbits about what the companyplans to unveil at the AVN Novelty Expo. “NS Noveltieswill showcase our newest line of TPE products includ-ing, but not limited to, various plugs in assorted sizesand colors, glow-in-the-dark play toys, and super-clearjelly plugs—all made of body-safe, odorless TPE andpackaged in our signature modern style,” he said.

“We are also proud to present the Luxe Collection—the world’s most powerful compact and rechargeablesilicone vibrators—at the unheard of price of $55MSRP. We’ll also have on display our Adoravibecollection of battery-operated mini vibrators in vibrantcolors and innovative packaging, and new and exciting additions to our ever popularRenegade men’s pleasure toys, Crystal Glass Collection and Colours dongs, in dualdensity and soft-as-skin versions.”

NS Novelties will be set up in Booth 3420, in the lobby of the Paradise Tower.



AVN SHOW


TThhee RRaabbbbiitt CCoommppaannyy::MMuullttiippllyyiinngg PPlleeaassuurreeNo woman should have just onevibrator. Just to cover the barenecessities, she’s got to have awand-style vibe, maybe a bullet or alay-on vibe—and most definitely arabbit-style personal massager. Withits ability to effortlessly provideboth internal and external stimula-tion, satisfaction is guaranteed withthe pleasure product powerhouse.

While there have been companiesto specialize in wands and bullets,we can’t recall a manufacturerdevoted solely to the rabbit.

That is changing in 2015 with thelaunch of the Rabbit Company line.Each model will feature a distinctfunction, and all are rechargeableand available in purple and hotpink.

Adult lifestyle distributorAdventure Industries, which will behandling the brand, has hired indus-try veteran Chaney Cox to serve asbrand manager for the innovativeand playful line of rabbit vibrators.

“This is definitely a big changeand big challenge for me—but I’mthrilled to be here,” Cox said.

At launch, the Rabbit Companylineup will include these models,each of which features powerfulrabbit ears and a curved head to hitthat elusive G-spot:

• The Classic Rabbit is ergonomi-cally designed to hit all the pleasurespots and deliver stimulation withpowerful ears a vibrating andmassaging shaft.

• The Beaded Rabbit, “a girl’s bestfriend,” is equipped with synchro-nized rotating metal beads toprovide toe-curling stimulation.

• The G-Spot Rabbit, designed to“hit the spot,” offers a speciallyshaped head on its vibrating shaftfor targeted stimulation.

• The Rotating Rabbit boasts arotating shaft for more realisticexperience, because “one good turndeserves another.”

• The Rabbit Ears, tailored forclitoral stimulation, is both whisper-quiet and boldly powerful.

The Rabbit Company will make itsdebut at the AVN Novelty Expo. Stopby to meet these brand-new bunniesat Booth 3301, located in FestivalHall.

XXggeenn PPrroodduuccttss:: FFooccuusseedd SSttiimmuullaattiioonnBuyers who read the feature on Envy Menswear and areinterested in placing orders can do so at the Xgen Productsbooth. And they’ll also find many other innovating apparelitems at this boutique adult distributor, which also carriesBaci Lingerie, Lapdance Lingerie and Seven ’til Midnight.

Xgen also carries another award-winning line: the Bodywand collection of wand-style vibrators.There will be two brand-new models added to the popular line: the Multi Function USB Wand and theMulti Function Plug In Wand. The line also features bejeweled baby-sized vibes in a bright red, silverand gold that make for perfect Valentine’s Day gifts.

Also ready for stocking in romantic displays are the Secrets Vibrating Panties: eight SKUs that comein various styles—boyshorts, thongs, side-tie panties, open backs. The vibe that tucks inside is a crossbetween a bullet and a lay-on, and it fits neatly inside a pocket in the panties.

Xgen also carries a number of other lines, including various body adornment collections—Eye Candy,Pleasure Wigs, Hollywood Curves, Peekaboos and Ann Devine—as well as the Power Pole and XOXO HotMannequin. To see all the goodies, go to Booth 3001 in Festival Hall.

nnjjooyy:: SStteeeell DDrreeaammssThe word “iconic” gets tossed around a lot inthe sex toy trade, but the creations of njoy’sGreg Delong actually warrant the label.

A true original, Delong loves to talk about his steel pleasure objects, and those in the know understand that these plugs anddildos represent the state of the art in sex toys as art.

When he conceived of the idea for a newpleasure-product company in 2005, DeLongsaid, there were no quality products in theanal toy market. With an extensive career inmechanical engineering and design in hisback pocket, DeLong decided to bring a quality product and brand to the sex-toy world: specifically, ananal catalog.

Since then, his butt plugs have become beloved items for fans of anal pleasure. And for women whohave yet to find the perfect way to hit their G-spots, the Pure Wand has become the go-to pleasureobject for the job. And the elegant Eleven is often seen in high-end adult entertainment, adding a touchof beauty to the proceedings.

See the pleasure object that have made sexperts across the land wax euphoric and meet the manbehind the brand at Booth 3300 in the Festival Hall.

FFlleesshhlliigghhtt:: IInntteerraaccttiivvee PPlleeaassuurreeIt’s looking like a very busy year for Fleshlight, makers of what has often beencalled the most popular male sex toy in the world. The Texas-based companywill be introducing some exciting new products at the show, including the newFleshlight GO, a more compact version of the iconic Fleshlight—the sameflashlight-like case but more compact for those who like to travel with theirFleshlights. The company will also be introducing a new sleeve warmer—adevice that will warm up the Fleshlight sleeve in less than five minutes.

But that’s not all. In conjunction with adult studio Digital Playground,Fleshlight has been conducting a contest for the next Digital Playground star,who will also become the newest Fleshlight Girl. The winner of this contestwill be announced during the show.

But the real exciting news for this show is that Fleshlight teaming up with Kiiroo. According to BrianShubin, COO of Fleshlight, “It is quite simple to see the interactivity wave our industry is riding.Consumers expect technology to allow them to interact with others in real time. This bleeds over intopleasure products as well. With the technology of our partners, Kiiroo and Vstroker, we will now allowconsumers not only to communicate in real time but to pass the sense of touch through pleasure prod-ucts in real time. We expect that ‘interactive’ will be the beginning of the future of pleasure products.”

Find out more about the innovations coming this year from Fleshlight at Booth 3101 in Festival Hall.



AAdduulltt DDrroopp SShhiippppeerr:: FFuullffiilllliinngg NNeeeeddssAdult Drop Shipper (ADS) offers a full and comprehensiveselection of in-stock adult DVDs and novelties, powered byIVD/ECN. Its clients receive continually updated web-catalogdata, and they enjoy easy order processing options and orderfulfillment and shipping, as well as development options.

“I’m excited to be back at ANE!” said Jamie Horne, directorof Adult Drop Shipper (pictured at left). “Last year was verysuccessful for Adult Drop Shipper and our platforms. I hopeeveryone stops by our booth to see our latest ecommerce advances, including our all-new, fully responsive sites.”

The winner last year of a GFY Award for Sex Toy Affiliate Program of the Year, ADSserves the adult community on a number of platforms: MyFreeSexStore.com,AdultDropShop.com and AdultDropShipper.com.

In addition, ADS operates MySexyWishlist.com, which has been a big hit with webcammodels and other adult performers. The service offers commissions to cam girls of up to40 percent.

Adult Drop Shipper can be found in Booth 3007 in Festival Hall.

JJooyyddiivviissiioonn:: BBaacckk iinn tthhee UUSSAAJoydivision, the German manufacturerthat made headlines recently for itsexclusive distribution deal with WilliamsTrading Co., is making its return to theUnited States by attending various tradeshows, including the upcoming AVN Novelty Expo in Las Vegas.

“It’s been a tremendous year for us so far and we are well on track,” said James Parker,president of Joydivision LLC. “Many retailers already started carrying our products andwith Williams Trading Co. on board, we accomplished another important keystone for ourmarket strategy. It is important for us to provide the highest standards in customer serv-ice and also to create a large-scaled distribution network to reach all target markets.With the support from Williams Trading Co., we are very confident we will achieve thosegoals.”

Founded in 1994, Joydivision has become a leader among European manufacturers oferotic products. As a result of its continual growth, the company is looking to expand itsreach into the U.S. market.

Since launching its first novelty, the Loveswing, Joydivision’s product lines have grownto include more than 150 items, including massagers, vibrators, virility rings, medical andBDSM equipment. Notable catalog items include: Soft-Tampons, a thread-free tamponused for hygienic intercourse; the biologically safe BIOglide lubricant; and the best-sell-ing AQUAglide lubricant.

A manufacturer committed to social and environmental concerns, Joydivision has beenan active member of Greenpeace e.V. and is regarded by leading credit institutes as “solidand financially strong.” Joydivision’s products now sell in more than 50 countries.

Hit the ANE show floor and look for Booth 3002 to see what Joydivision has to offer.

LLoovvee MMeerrccii:: EEnncchhaannttiinngg WWiitthh FFaaiirryy WWaannddssLove Merci, also known as Merci Toys here in the U.S., is no stranger to the AVN NoveltyExpo. And the makers of the Fairy Wands collection of wand-style body massagers willreturn to exhibit at the B2B novelty expo this year.

The Fairy Wands made a strong showing in the adult pleasure products market in recentyears, and with good reason. The Fairy massager comes in five sizes. The largest, 13.5inches long, plugs into an electrical outlet and puts out 8,000 rpm; others run onrechargeable lithium-ion batteries and can be charged through a USB port. The smallest isno bigger than a keychain charm, but surprisingly powerful. Made in Japan, they aremanufactured with strict quality controls and carry individual CE certifications.

The company also carries blinged-out versions of various Fairy models, all of which arecovered in hundreds of clear crystals.

The Japanese sex toy manufacturer also carries authentic Soapland Lube. A 100 percentnatural lubricant made from seaweed extract, Soapland Lube is the genuine lubricant usedin Japanese bathhouses, “soapland” massage parlors and adult clubs.

For all things Love Merci, visit Booth 3202 at ANE.


AVN SHOW


DDooccttoorr CClloocckkwwoorrkk:: SSppaarrkkiinngg IInntteerreessttAlways guaranteed to “spark” interest among AVN NoveltyExpo attendees are the gadgets on display at Dr. Clockwork’sbooth. The company’s e-stimulation devices, like the VioletWand, can be seen on its retro website, which calls to mindturn-of-the-century circuses and traveling medicine shows.

But Dr. Clockwork’s “electrical oddities” are best seen inperson with live dmonstrations. At last year’s show theviolet wand starter kits were the biggest hit, and this yearthe good doctor will showcase his line of medical items aswell as exisitng products offered at competitive prices.

“Electrical play is slowly gaining in popularity but isgrowing rapidly within the BDSM community,” said a

company rep. “I expect tosee electrical play gain alot of traction in themainstream markets in thenext couple of years. We arepoised and ready to meetthe demand as the largestand most trusted name inviolet wand toys andaccessories.”

Visit the doctor’s officeat Booth 3107 in FestivalHall.

FFuunn TTooyyss:: GG--WWhhiizz TTeecchhAVN Novelty Expo attendees may remember the Gvibe, an elegant vibratorwith flexible tips that can be deployed in any number of pleasure-inducing configurations. At this year’s ANE, the folks from Fun Toys,creators of the Gvibe, will show off the second-generation incarnation.

With three motors—in each of the two tips and one in the shaft—theGvibe2 is now suitable to use for prostate massage. And a higher gradeof silicone makes the Gvibe2 even smoother and more flexible. Thecharger is magnetic and new vibration modes add to the user’s pleasure.

In addition, there are more fun toys heading to market, as seen whenthis European company exhibited at eroFame.One item is the G-plug, billed as the firstrechargeable anal plug on the market, with sixvibrations modes of varying intensity. And thenthere’s the G-ring, which serves as a remotecontrol for all Fun Toys products but can pulldouble duty as a finger vibe.To help users have more fun with their Gvibes, thecompany has also created special lubricants to workwith the high-end silicone pleasure toy. One thingthat will distinguish Gjuice from other lubricants onthe market is its special sprayer, which designed todirect the liquid downward and away from theelegant chrome bottle so that it stays pristine.

Items from Fun Toys will be on display alongwith products from other pleasure productmanufacturers in the Showcase section inFestival Hall.



CChhaakkrruubbss:: SSppiirriittuuaall SSeennssuuaalliittyyComing up with the name “Chakrubs” must have been theresult of a very satisfying aha moment. In two simplesyllables it encapsulates the confluence of the spiritual andthe sensual that’s promised by these beautiful pleasureobjects made of crystal.

The name, of course, is derived from Chakra, a Sanskritword describing energy wheels. By using crystals to make sextoys, the creator of Chakrubs sought to expose pleasureseekers to the healing properties crystals provide.

According to the company, crystals have molecular struc-tures that have positive effects on humans’ electro-magneticfields. By putting the body at ease, Chakrubs opens up itsusers to healing, peace, love, and all of life’s pleasures.

But psychic benefits aside, the Chakrubs dildos do offerplenty of aesthetic benefits. These smooth and enticing shaftsare made from rose quartz, black onyx and various colors ofjade and aventurine. And for eco-conscious consumers, itdoesn’t get greener than this.

Check out the array of Chakrubs at the AVN Novelty Expo inBooth 3011 in Festival Hall at Hard Rock Hotel & Casino.

HHaappppyy PPllaaccee PPrroodduuccttss:: GGlliiddiinngg iinnttoo AANNEEHappy Place Products is one of the many first-time exhibitors taking a booth atthe upcoming AVN Novelty Expo, and company officials are sure they have awinning product on their hands with the Go Go Glider.

Officials bill the Go Go Glider as “the first and only pleasure productfeaturing double thrust design with independent deep vaginal penetration andG-spot stimulation.”

The story of Happy Place Products is almost as unique as its inauguralproduct.

“Lucky boy meets dream girl. They fall in love, she is his world,” the companywebsite reads. “He is so happy when she becomes his wife. They have children,adventures, and a great sex life. In the bedroom they spice things up for fun.Let’s face it; the right toy helps get the job done. In a moment of clarity like aliving dream, dawned the idea of a couples’ product never before seen.

“To test the waters for practicality’s sake, he heads to the workshop, aprototype he must make,” the rhyming tale continues. “Once the building isdone, the prototype is deemed ‘hot’ and the couple begins testing (which theydid quite a lot!) With the testing complete and a few tweaks here and there,the couple decides this new idea they must share. An engineer was hired andthe couture design was styled, the concept so grand, a patent was filed. Thematerial was selected, nothing but safe and high grade. A manufacturer waschosen, proudly American made.”

The text goes on to say that after a year in the making, the Go Go Glider isready for action. And according to the couple that created it, “Regardless ofwhat floats your boat you will shout, because this one-of-a-kind design doesthe job inside and out!”

Meet the happy creators of Happy Place Products at the AVN Novelty Expo inFestival Hall, Booth 3012, and in the Joint at Booth 1102.


AVN SHOW


OOuuttssttaannddiinngg LLiinnggeerriiee CCoolllleeccttiioonnAfter Dark by Baci, Baci LingerieAllure Collection, Allure LingerieApollo Men’s Boxes and Briefs, California ExoticNoveltiesCurve by Fantasy, Fantasy LingerieDreams Hosiery, Baci LingerieExcite by Fantasy LingerieFetish Fantasy Lingerie, Pipedream ProductsFever Collection, Fever CollectionGlimmer Mist Collection, Magic SilkHoliday Collection, Seven ‘Til MidnightHustler Lingerie HosieryLapdance Lingerie, Xgen ProductsMain Collection 2014, CoquettePlay by Fantasy, Fantasy LingerieTease by Fantasy, Fantasy Lingerie

OOuuttssttaannddiinngg AAcccceessssoorryy PPrroodduucctt oorr LLiinneeBare Bondage Collection, NS NoveltiesBettie Page Pleasure Products Collection, LovehoneyBonnie Rotten Collection Make a Porno Kit,Pipedream ProductsEntice Accessories, Caliornia Exotic NoveltiesFetish Fantasy Harnesses, Pipedream ProductsHydrodouche, BathmateKa-Pow Color! Leather Gear, PHS InternationalLynx Collar, LeatherBeatenLuv Patch, Luv PatchPeekaboos Body Crystals, Xgen ProductsPocket Dungeon, Pocket DungeonPython Handle Flogger, Justin Sayne LeatherSportsheets Plus, SportsheetsSugar Sak, Joyful Pleasures

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OOuuttssttaannddiinngg PPaacckkaaggiinnggAfter Dark, Baci LingerieBettie Page Official Pleasure Products, LovehoneyBubble Love Personal Pleasure Jet, Bubble LoveColorPop, Screaming OCurve by Fantasy, Fantasy LingerieEntice Accessories, California Exotic NoveltiesFetish Fantasy Gold, Pipedream ProductsLoveLife, OhMiBodLovers Premium, Eropartner DistributionLust by JopenPjur Nude Woman POS, PjurRenegade, NS NoveltiesRevel Body SOL, Revel BodyRide BodyWorx, SliquidTeasers, Wicked Sensual Care

OOuuttssttaannddiinngg LLuubbrriiccaanntt PPrroodduucctt oorr LLiinneeAstroglide Diamond, AstroglideBoink ‘n’ Oink, Trigg/WetG by Gia Moore, Gia MooreG Juice, Fun ToysJO Certified Organic Lubricant, System JOLavish Personal Moisturizer, JopenLet’s Play!, KokusPlayLiquid Assets, SweetSpot LabsPjur Serums, PjurPussy Juice Lube, XR BrandsRide BodyWorx, SliquidShower JerkTiger Mauled, Tiger LubricantViamax Sensitve Gel, ViamaxXero Lube, Xero Industries

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OOuuttssttaannddiinngg NNoonn--PPoowweerreedd PPrroodduuccttBonnie Rotten See Me Squirt!, Pipedream ProductsFarrah’s Grip-On Stroker, Topco SalesJanus Non-Vibrating Pure SiliconeJock Armour, Perfect Fit BrandMagic Ball, Pink Diamond69Mini Rippler, Pleasure Works WholesalePipedream Extreme Dollz Kneeling Nikki,Pipedream ProductsPlus Size Beginners Black Strap On, SportsheetsPocket Dungeon, Pocket DungeonRenegade Men’s Pleasure System, NS NoveltiesRingO XL, Screaming OSport, TantusTalea Spreader Bar, LiberatorJada Stevens Anal Spade, Crystal DelightsVivid Raw Super Model Love Doll, CaliforniaExotic Novelties

OOuuttssttaannddiinngg PPoowweerreedd PPrroodduuccttAmbrosia Vibe, OrgasmatronicsFORM 2 Luxury Edition, JimmyjaneG-Vibe2, Fun ToysHalo, Shibari WandsJ2, OvoLimon, MinnalifeMystim Rechargeable E-Stim Vibes, MystimOhMiBod blueMotion, OhMiBodPalmPower Massager, BMS FactoryPulse, Hot OctopussRevel Body SOL, Revel BodyRO-DEO, Rocks-OffSqweel Go, LovehoneyVesper, CraveWe-Vibe Tango

OOuuttssttaannddiinngg IInnnnoovvaattiioonnAfterglow, Media Brokers InternationalAmorino, Fun FactoryAutoblow 2, AutoblowBubble Love Personal Pleasure Jet, Bubble LoveD’Oro, Inmi Collection from XR BrandsGaga, SvakomHula Beads, LELOMystim Rechargeable E-Stim Vibes, MystimOhMiBod blueMotion, OhMiBodPerfect Stroke, ZT ToysPulse, Hot OctopussRevel Body SOL, Revel BodySmart Mini Vibe, Magic MotionVibratissimo, Evolved NoveltiesWe-Vibe 4 + We-Vibe Connect App, StandardInnovation Corp.

OOuuttssttaannddiinngg PPrroodduucctt ffoorr WWoommeennAfterglow, Media Brokers InternationalBubble Love Personal Pleasure Jet, Bubble LoveCharlotte Rose, Closet Collection, Impulse NoveltiesCome Hither, Inmi Collection, XR BrandsFingO Tips, Screaming OLoveLife Adventure Triple Stim Vibrator, OhMiBodMinamo, IrohaMy Wand 10X, Shibari WandNora, Nobu ToysOra 2, LELORomeo FHL, Adrien LasticS4, OvoSerenity, NS NoveltiesSilicone Bunny Vibe, Maia ToysTeddy Love Bear, Teddy Love

OOuuttssttaannddiinngg PPrroodduucctt ffoorr MMeennAutoblow 2, AutoblowBelle Knox Fresh Meat Stroker, Doc JohnsonBlack Pearl, VibratexBonnie Rotten Fuck Bonnie Silly! Lifelike SquirtingMega Masturbator, Pipedream ProductsCB-3000, CB-XFarrah’s Backdoor Entry Vibrating Pussy & Ass,Topco SalesThe Handie, Rockit UtiliitiesJock Armour, Perfect Fit BrandPerfect Stroke, ZT ToysPulse, Hot OctopussRenegade Men’s Pleasure System, NS NoveltiesVibrOman, Bushman Products/Screaming OMack Tuff Vibrating Inflatable Enforcer, NasstoysCobra Libre II, Fun FactoryVivid Raw Super Model Love Doll, CaliforniaExotic Novelties

Toast ‘O’ Award Winners at Gala BrunchCalifornia Exotic Novelties founder Susan Colvin will be honored (see page 20) at the “O” Awards, taking place January 22 at 11 a.m. in the HardRock’s Body English club. Below are all the nominiees; come toast them all at AVN’s salute to the best of the best in the pleasure product industry.



AAVVNN NNoovveellttyy EExxppoo HHoouurrssWednesday, January 21—Noon to 5 p.m. | Thursday, January 22—Noon to 5 p.m. | Friday, January 23—Noon to 5 p.m.

PPaarrttiieess && EEvveenniinngg EEvveennttssWelcome Industry Cocktail PartySalute the AVN Hall of Fame nominees at this industry-only cocktailsoiree in the Luxe Bar, located in the HRH Tower.Tuesday, January 20, 9 p.m.

ANE BashA party devoted to pleasure product professionals, sponsored byJoyDivision. The bash takes place inside the Hard Rock’s lavish RealWorld Suite, equipped with multiple bars, a bowling alley, a pool tableand even a Jacuzzi in the living room.Wednesday, January 21, 10 p.m.

O AwardsSip champagne and find out who’ll be taking home an “O” award at thisgala brunch. See all the nominees on the opposite page.Thursday, January 22, 11 a.m-noon

Booty NightsBreak out the hot pants, halter tops and gold chains and ask for more,more, more when this 1970s-themed extravaganza takes over BodyEnglish nightclub. The party is sponsored by Flirt4Free and APAC andhosted by Tori Black, Mia Malkova and Veronica Rodriguez.Thursday, January 22, 10 p.m.

The Lair Fetish PartyGet your kink on at an evening of edgy fun sponsored by Kink.com atVinyl Nightclub.Friday, January 23, 11 p.m.-2 a.m.

LATATA White PartyThe adult stars represented by the members of the Licensed Adult TalentAgency Trade Association come out for a night of divine decadenceinside the Hard Rock’s posh Vanity Nightclub.Friday, January 23, 10 p.m.

AVN Awards ShowThe culmination of AVN Week at the Hard Rock, the show incorporatesmusic, comedy, skits, and clips from the best movies of the year insideThe Joint at the Hard Rock Hotel & casino. The event requires aseparate ticket, but it’s free to come and look at the attendees, dressedto thrill, as they walk through the Hard Rock casino on the red carpet.Saturday, January 24, 9 p.m. (red carpet starts at 6 p.m.)

AVN Disco Party Set the wayback machine again for the sexy ’70s and enjoy a finalround of revelry in Vanity Nightclub.Saturday, January 24, 11 p.m.


FEATURE


101 Modeling...........................1402 ............Joint

4 More Love.............................3003 ............Festival Hall

Adam&Eve Pictures..................305..............Artist Hall

Adult DVD Empire ....................311..............Artist Hall

Adult Film Festival LV ..............1100-1005....Joint

AEBN ......................................1000 ............Joint

Airups .....................................3004 ............Festival Hall

Arch Angel Productions ............1600 ............Joint

ArrangementFinders.com .........310..............Artist Hall

ATM LA Models ........................1300 ............Joint

AVN Media Network .................500..............Muse Hall

Babes.com ..............................605..............Muse Hall

BAILE ......................................Studio 3B .....Paradise Tower

Bang Productions.....................966..............Casino Tower

Bank Card ...............................3307 ............Festival Hall

BBD Galleries ..........................1010 ............Joint

BethDigital T-Shirts .................3203 ............Festival Hall

The Black Door LLC ..................The Lair .......Joint

Black Market / Girl Co. /

Illicit Behavior .......................30214 ..........Paradise Tower

Boobzie ...................................3306 ............Festival Hall

Brazzers ..................................509..............Muse Hall

Bring It Up, Inc. .......................715..............Muse Hall

BurningAngel...........................1606 ............Joint

CardConnect............................3204 ............Festival Hall

Chakrubs.................................3011 ............Festival Hall

CHANNEL 69 ............................958..............Casino Tower

Chaturbate.com .......................625..............Muse Hall

Cherry Boxxx / Baby Doll ..........348..............Casino Tower

Cindy Starfall & Tia Kai ............1006 ............Joint

Claudia Marie ..........................1111 ............Joint

Clips4Sale ...............................805..............Muse Hall

Create-A-Mate.........................618..............Muse Hall

Cupcake Girls ..........................648..............Casino Tower

Current Pleasures....................The Lair .......Joint

Curvy Temptations ...................321..............Artist Hall

Daddy Wank ............................1608 ............Joint

Dalian Jixin Electronic and

Communication Co., Ltd. ........3104 ............Festival Hall

Deep South Barrels ..................112..............Artist Hall

Deeva Toys ..............................3010 ............Festival Hall

DDI Magazine...........................Lair..............Joint

Devil’s Film .............................30210 ..........Paradise Tower

Digital Playground ...................505..............Muse Hall

DILDOOFTHEDAY.COM ...............515..............Muse Hall

DNJToys.com...........................The Lair .......Joint

Dongguan Beileqing Toys Co., Ltd. 3309..............Festival Hall

Dr. Clockwork’s Home for Electrical

& Medical Oddities.................3107 ............Festival Hall

Dreamgirls ..............................Studio 3E .....Paradise Tower

Dreamzone ..............................30104 ..........Paradise Tower

DTD Products / Donkey Male ....614..............Muse Hall

Dubitall LLC.............................1105 ............Joint

East Coast Talent .....................322..............Artist Hall

The Elator................................3100 ............Festival Hall

Eldorado..................................2900 ............Festival Hall

Erosscia ..................................3105 ............Festival Hall

Eric M. Bernstein & Associates ...616..............Muse Hall

Evil Angel ................................1713 ............Joint

Evolved Novelties.....................3416 ............Festival Hall

Evolved Novelties.....................Studio 4A .....Paradise Tower

Expo Enterprise Inc. .................1016 ............Muse Hall

Expo Enterprise Inc. .................111..............Artist Hall

Exquisite/Juicy/Exile................30106 ..........Paradise Tower

Exscrewsive Video ...................1504 ............Joint

Exsens ....................................Showcase ....Festival Hall

Feel Good ................................419..............Artist Hall

Filmco, Bacchus, Gourmet, TTV....1048 ............Casino Tower

Flirt4Free ................................105..............Artist Hall

Flogger Knows Best .................The Lair .......Joint

Foxxx Modeling........................1306 ............Joint

FreeWebCams.com ..................1610 ............Joint

Fun Toys..................................Showcase ....Festival Hall

Funtree Technology Co., Ltd......1107 ............Joint

Funtree Technology Co., Ltd......3006 ............Festival Hall

The Game of Sex ......................1008 ............Joint

Getting in the Mood, LLC ..........1009 ............Joint

Gia Moore Gifts ........................917..............Muse Hall

Girlfriends Films......................1714 ............Joint

Girlfriends Films......................1004 ............Casino Tower

GirlView ..................................1409 ............Joint

GlamorGirl Magazine ................320..............Artist Hall

The Green Door ........................1016 ............Muse Hall

Happy Place Products ..............1102 ............Joint

Happy Place Products ..............3012 ............Festival Hall

HGD Industry ...........................3305 ............Festival Hall

Homegrown Video ....................1604 ............Joint

Hong Kong Gentlemen’s Club ....914..............Muse Hall

Hotmovies ...............................809..............Muse Hall

Howling Moon Leather..............LAIR ............Joint

Humboldt ................................Showcase ....Festival Hall

Ideal Image Management .........1308 ............Joint

ILF / Fleshlight ........................3101 ............Festival Hall

Immoral Productions................1404-1405....Joint

Impulse Novelties, Inc. ............3206 ............Artist Hall

Inn Productions .......................3206 ............Artist Hall

International Amusements .......3207 ............Festival Hall

James Deen Productions ..........210..............Artist Hall

Jasmin....................................709..............Muse Hall

Joydivision ..............................3002 ............Festival Hall

Jules Jordan Video...................905..............Muse Hall

Kelsi Monroe ...........................1501 ............Joint

KGB Studios ............................1602 ............Joint

Kink.com.................................994, 996.......Joint

LA Direct Models .....................1206 ............Joint

Las Vivid Inc ............................221..............Artist Hall

LAX Models .............................215..............Artist Hall

Leather By Danny.....................Lair..............Joint

Legend Video Inc......................932..............Casino Tower

Leyland Toys............................The Lair .......Joint

Lick Your Plate Dinnerware.......1500 ............Joint

Lip Service Inc.........................248..............Casino Tower

Love Merci...............................3202 ............Festival Hall

Lucky One Entertainment .........716..............Muse Hall

Madam Raven Rae ...................The Lair .......Joint

Matrix Models .........................211..............Artist Hall

Maverick Barracuda Entertainment..902..............Casino Tower

Media Partners ........................1166 ............Casino Tower

Metro/Deviant Entertainment....448..............Casino Tower

Mile High Media.......................30216 ..........Paradise Tower

ModelCentro............................Studio 4E .....Paradise Tower

ModelCentro............................405..............Artist Hall

Modern Bound .........................The Lair .......Joint

Mofos......................................605..............Muse Hall

MyFreeCams............................814, 815.......Muse Hall

The Naked Truth ......................720..............Muse Hall

Nalpac, Ltd..............................3200 ............Festival Hall

Network Telephone Services.....926..............Muse Hall

New Sensations .......................Studio 4A .....Paradise Tower

New Sensations .......................3420 ............Festival Hall

Nite Flirt .................................619..............Muse Hall

njoy ........................................3300 ............Festival Hall

OC Modeling ............................1200 ............Joint

Odeco Led ...............................Studio 3C .....Paradise Tower

Oh Man Studios .......................Studio 4F .....Paradise Tower

Orchid and Serpent Stores........721..............Muse Hall

Orchid And Serpent Stores........The Lair ........Joint

Ortery Technologies .................3201 ............Festival Hall

Exhibitor ListThe following are exhibitors for AVN Novelty Expo, held in Festival Hall (see map), and also AVN Adult Entertainment Expo,which takes place in the Muse and Artist halls and The Joint (see AEE show guide for maps). A trade badge is required for ANE.

Exhibtor List_2 1/13/14 3:15 PM Page 36


Festival Hall

Party Harder ............................3302 ............Festival Hall

Pink Diamond 69......................621..............Muse Hall

Porn Career Builder / Benevidz .1101 ............Joint

Pornhub ..................................609..............Muse Hall

Pornstar Tweet ........................314..............Artist Hall

ProTech...................................315..............Artist Hall

ProTech...................................3106 ............Festival Hall

Protecting Adult Welfare..........1109 ............Joint

Pulse Distribution ....................Studio 3D.....Paradise Tower

R18.com..................................104..............Artist Hall

The Rabbit Company ................3301 ............Festival Hall

Reality Kings ...........................605..............Muse Hall

RedLightCenter.com.................909..............Muse Hall

Reesna Inc. .............................3014 ............Festival Hall

RetiredPornStar.com ................1011 ............Joint

Robb Savage............................1110 ............Joint

The Sanctuary .........................The Lair .......Joint

Sapphire Las Vegas..................998..............Joint

Say It With A Condom ..............3102 ............Festival Hall

The Sex Factor.........................407..............Artist Hall

Sexy Jobs................................924..............Muse Hall

Shenzhen XISE Toys Company Ltd. ................3005Festival Hall

Sindustry.com .........................620..............Muse Hall

Sir Richard’s Condom Co. .........3013 ............Festival Hall

Smart Massager ......................718..............Muse Hall

Spartan Productions ................1506 ............Joint

Spiegler Girls ..........................1103 ............Joint

Sticky Video ............................920..............Casino Tower

Sure Fuck Cologne ...................1007 ............Joint

System Jo ...............................3410 ............Festival Hall

System Jo ...............................Studio 4A .....Festival Hall

Teddy Love ..............................915..............Muse Hall

Third World Media ...................548..............Casino Tower

Tiger Lubricant ........................615..............Muse Hall

Time to Squirt by Orgasmic Research 517..............Muse Hall

The VIP Connect ......................212..............Artist Hall

Twistys ...................................605..............Muse Hall

Universal Distributors ..............3000 ............Festival Hall

Vandalis ..................................Showcase ....Festival Hall

Vegas 4 Dummys .....................919..............Muse Hall

Venus Lux Entertainment..........920..............Muse Hall

Videotel, Inc. ..........................3100 ............Festival Hall

Vorze.......................................521..............Muse Hall

Wax Hair Removal Bar .............1018 ............Muse Hall

Wicked Pictures ......................504..............Muse Hall

Wicked Pictures ......................31832 ..........Paradise Tower

Wicked Sensual Care ...............3412 ............Festival Hall

Xgen Products .........................3001 ............Festival Hall

XTC Get Wet Lubricant .............114..............Artist Hall

XTC Get Wet Lubricant .............3303 ............Festival Hall

XXXchurch.com........................525..............Muse Hall


FEATURE


The annual AVN Novelty Expo has made a name for itself as the place to attend top-notch educational seminars on industry issues. This year AVNhas dramatically expanded its seminars and workshops for the 2015 expo, taking place January 21-23 at Hard Rock Hotel and Casino Las Vegas.

“Each and every year we do our best to hit topics that are important to all members of the pleasure products industry, from retailers tomanufacturers and everyone in between,” said Sherri L. Shaulis, senior editor of pleasure products for AVN. “Now, by expanding the number ofseminars and workshops we offer, we can delve deeper into several issues, and even offer a few new types of gatherings.”

Seminars will take place between 11 a.m. and 4 p.m. all three days of the show. The seminars will be held in Studio 1A, on the ground floor ofthe Paradise Tower. In addition to several returning speakers, many new faces will be seen, with additions still coming on board. At press time,the topics and speakers are listed below. For a current lineup, go to NoveltyExpo.com.

Wednesday, January 21

GGooooggllee CChhaannggeedd tthhee RRuulleess …… NNooww WWhhaatt?? ||1111 aa..mm.. ttoo nnoooonn | Now that Google AdWordshas begun lowering the boom on what theyrefer to as “sexually explicit content,” severaladult sites—including those that sell pleasureproducts and adult novelties—have beenaffected. Here, panelists give tips on how toplay by the rules and make sure your sitesdoesn’t get ignored. Panelists include Inga VanRiper of Honey’s Place, Colin Rowntree ofWasteland.com and Eric Bernstein, attorney;moderated by Jay Kopita of YNOT.

BBeewwaarree TThhee AAiisslleess ooff MMeerrcchh || 11--22 pp..mm.. ||Store owners know to rely on distributors andmanufacturers to guide them in how to stocktheir shelves with certain products, but isthere anyone who can show you how to organ-ize your store to ensure the best experiencefor your customers and maximize your profits?This seminar features successful retailers whohave done just that. Panelists include RobinJennings of Pleasure Chest, Nikki Mier of Fairvilla.

RReettuurrnn ooff tthhee SSuuppeerrssttaarr || 22--33 pp..mm.. | Therewas a time when much of the packaging forsex toys had porn stars plastered everywhere.With the advent of adult boutiques, much ofthat style fell by the wayside. But now,manufacturers are producing more and moreitems molded after adult performers and usingtheir branding and imaging to sell products.Panelists discuss tips for selling these itemsand discuss what’s changed since the first go-around. Panelists include Larry Garland ofEldorado Trading Co., Daniel Pacheco ofFleshlight and Shellie of Crystal Delights

FFoorr WWoommeenn OOnnllyy || 33--44 pp..mm.. | Mainstreammedia is quick to write about the issues facingfemale performers in the adult industry. Butwomen who do other jobs in the industry—store owners, buyers, manufacturers, sexeducators—face a host of issues, both personaland professional. In this closed-door session,women can gather in a safe space and talkabout anything. No topic is off limits.Roundtable open to all women of the industry

Thursday, January 22

LLeeggaall IIssssuueess FFaacciinngg tthhee IInndduussttrryy | 1111 aa..mm..ttoo nnoooonn | In this seminar, top lawyersrepresenting various aspects of the adultindustry answer questions about everythingfrom applying for patents to zoning issues andeverything in between. Panelists includeattorneys Taniel Anderson and Eric Bernstein;moderated by Anne Hodder.

CCrroowwdd FFuunnddiinngg 110011 || 11--22 pp..mm.. || Some peoplehave had major success, while others havenever even come close to the amounts theyasked for. What makes for a successful crowd-funding campaign? Here, representatives frommanufacturers who have done everythingright—OK, maybe there was a hiccup here andthere—and seen their dreams become a realitywith other people’s money. Panelists includeWendy Adams of Teddy Love, Dr. Xtreme ofOrgasmatronics and Maxx Padilla of RockitUtilities.

TThhee FFiiffttyy SShhaaddeess FFrreennzzyy || 22--33 pp..mm.. | It’s allbeen leading up to this: The release of themuch anticipated mainstream movie FiftyShades of Grey is only weeks away. But if yourstore isn’t prepared to capitalize on whatcould be the biggest thing to happen to theadult pleasure product industry in recentmemory, then let our panelists give you sometips get ready for the big day. Panelists includeMarcus West of Joydivision and Lucy VonneD’Olimpio Kendrick of Evolved Novelties;moderated by Kim Airs.

II’’vvee SSeeeenn IItt AAllll …… NNooww IImmpprreessss MMee || 33--44pp..mm.. || Every creator of a sex toy thinks theyhave the most unique, most original and mostone-of-a-kind pleasure product. And they arenot the first, or the last, people to think that.Here, buyers from major distributors tell uswhat they are looking for in a new item, andwhat has really caught their attention.Panelists include Dennis Paradise of ParadiseMarketing, Marcus West of Joydivision and LucyVonne D’Olimpio Kendrick of Evolved Novelties.

Friday, January 23

NNoo SSttrriinnggss AAttttaacchheedd || 1111 aa..mm.. ttoo nnoooonn |There’s a major trend afoot: Vibrators areconnecting people through vast distancesthanks to app-controlled technology. In thisseminar, manufacturers tell us the storiesbehind their creations, why they think thetime for these types of toys has come andwhat’s in store for the future. Panelists includeLucy Vonne D’Olimpio Kendrick of EvolvedNovelties, Larry Garland of Eldorado Trading Co.and Dr. Xtreme of Orgasmatronics.

TThhee IImmppoorrttaannccee ooff SSeexx EEdd || 11--22 pp..mm.. | Mostretailers know they need to take advantage ofmanufacturers and distributors sending reps totheir store in order to educate their staff. Butoften overlooked is the importance of havinga sex educator on staff, or at least offeringseminars to customers and staff by qualifiededucators. Here, retailers and sex educatorstalk about the need for good sex ed at alllevels. Panelists include Anne Hodder of HodderMedia, Robin Jennings of The Pleasure Chest,Chuck and Jo-Ann Bird (the Love Birds) andElle Chase (Lady Cheeky).

YYoouu CCaann’’tt DDoowwnnllooaadd AA DDiillddoo …… RRiigghhtt?? || 22--33pp..mm.. | It’s been a catchphrase for some timeon the novelty side of the industry. Piracyisn’t a problem because you can’t download adildo. But now, pleasure productmanufacturers are facing situations whererogue companies are manufacturing andselling knock-offs of their popular products.This seminar address that issue and what canbe done about it. Panelists include attorneyGreg Picchionelli and Greg DeLong of njoy Toys.

YYeellpp 110011:: SSeeee YYoouurr SSttoorree TThhrroouugghh YYoouurrCCuussttoommeerrss’’ EEyyeess || 33--44 pp..mm.. | The standardrule is never read the comments. But with theproliferation of review sites for businesses,and any number of social media sites wherecustomers can sing your praises or tear youdown, how much should you pay attention towhat they have to say? Panelists includeattorney Eric Bernstein and Nenna Joiner ofFeelmore 510. ||

Class Acts: ANE Seminar Schedule




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