● Increasing sales, because better productinformationleadstobetter sales.

● Protecting the brand,becauseboth the brand experience and the “moment of truth,” when a consumer makes a purchase decision, are increasingly moving online.● Improving the shopping experience byhelpingshoppersmakeinformed decisions.

● Connecting to the digital, omni- channel worldinasimple,efficient andscalableway.

● Giving consumers an optimal experience when using their apps byensuringproductdataisaccurate andcomplete.

● Increasing the efficiency of their operations by having good quality datatointegrateintotheirapps.

● Complying with government regulations,especiallyifcompanies are involved in e-commerce. For example, the European Union FoodInformationRegulation,which will come into force in December 2014,requiresasignificantamount of food information be made available to the consumer before theypurchasefoodproductsonline intheEU.

GS1 is providing the GS1 Sourceframework at a time when digitalpurchasing habits are replacingprint and TV advertising, retail storeshelves and product packaging as

The digitalworld ismoving incrediblyfast,andGS1isleadingaglobaleffortto make sure that all stakeholdersalong the value chain keep up withthechanges.

AttheheartofthiseffortisGS1Source,a standards-based, scalable andinteroperable framework for sharingproduct information in consumer-facingdigitalchannels.Companiescanuse GS1 Source to share informationabout their products on the cloud.Application developers can thenintegratethisproductdataintheirwebandmobileapplications.

GS1 Source is actually a network ofdata aggregators. A data aggregatorsimply provides the serviceof storingproductdataintheappropriateformatand making it available to thosecompanies that want to use it. Eachdata aggregator stores informationaboutacertainnumberofproducts.Itcanaccessproductinformationstoredinotherdataaggregators viaa globalindex which keeps track of whichaggregator stores information aboutwhichproducts.

GS1Sourceinvolveseverystakeholder,from the companies that makeproducts,tothedeveloperswhocreatemobileapplications,totheconsumerswhoaretheultimatebeneficiariesandwhoincreasinglyareturningtodigitalchannelstoresearchandbuyproducts.

Benefits of GS1 Source to brandownersare:

waystocommunicatewithconsumers.Companies now have a bewilderingrange of digital channels to choose

GS1Celebrates40years page 3 – 4ofTheGlobalLanguageofBusinessGS1GeneralAssembly2013 page 4

PackagingDesignDoesMatters page 5

SeminaronGS1Global page 6TraceabilityStandardGS1GlobalTraceability page 7ProgrammewithColdChainNetworkGS1MalaysiaCollaborateswith page 7UniversitiTeknologiMARAGS1BriefingsatSME page 7CorporationEventsHalalVendorDevelopment page 8Programme(HVDP)MCMCDigital page 9 LifestyleWorkshopBriefingontheImportanceof page 10TrustedSourceofDataand GlobalDataSynchronisationIntelligentBarCodeScanning page 11

OECDEnhancesCollaboration page 12withGS1toFosterConsumerSafetyHealthcareNews page 13

WCOandGS1JoinForces page 14toFightCounterfeitingNEWStandardtoBoost page 14PackageSustainability

Contents

GS1 Malaysia Managed and Operated byFEDERATION OF MALAYSIAN MANUFACTURERS(7907-X)WISMAFMM,NO.3,PersiaranDagangPJU9,BandarSriDamansara52200KualaLumpur,MalaysiaTel:03-62867200 Fax:04-62761042Email:gs1malaysia@gs1my.orgWebsite:www.gs1my.org

GS1 Makes Accurate Digital B2C Product Information Available

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2 G S 1 M A L AY S I A N EW S L E T T E R

from to reach consumers. Consumersliketousethesechannelstoresearchand buy products - especially withsmartphones (mobile phonesconnectedtotheInternet).

These four points show howsmartphones are becoming the normforconsumers:

● According to comScore, in most developedmarkets,over50percent of consumers own a smartphone. Othermarketsarefollowingclosely, withimpressivesmartphonegrowth.

● AstudybyGoogleandIpsos,showed that69percentofsmartphoneusers used their phone to get more informationaboutaproduct,while 70percentusedtheirphonewhile shoppingin-store.

● ResearchfromForrestershowsthat over 50 percent of retail sales will be web-influenced by 2015. That means that a majority of consumers like to get information aboutproductsonlinebefore they makeapurchase.

● Finally,accordingtoIBM,80percent of consumers use social networks toresearchnewproducts.

In a multichannel world in whichconsumers increasingly researchand buy products online, the digitalavailability of accurate productinformation is critical. One of thewaysconsumersusemobiledevicestoresearch products is by scanning barcodes. In2011, justoneappprovider,Scanbuy, recorded more than 20millionconsumerscans,a440percentincreasefrom2010.

However,accurateproductinformationisavailableinjust9percentofsearchesusing major third party apps, whichis where consumers conduct themost product research, according toGS1 studies. Even more alarming forretailers, GS1 research found thatnearly 40 percent of shoppers saidtheywon’tbuyaproductiftheydonottrusttheaccuracyofinformationtheyfinddigitally.

GS1understandsthatwhenconsumerssearch for products online andeither cannot find the product ortrust the information they find, themanufacturer becomes invisible andloses sales. In other words, they aredigitallyoutofstock!

GS1 conducted a successful globalpilottestofitsGS1Sourceframeworkbetween July and December 2011.The pilot, which involved more than30 brand owners in eight countries-- including Coca-Cola, Heineken,HormelFoodsandKellogg--provided

information about more than 900products through five Internetapplication providers via theirmobileapplications. The eight countries thatparticipatedinthetestwere:Australia,Canada, Colombia, France, Germany,Spain, the United Kingdom and theUnited States. The Consumer GoodsForum, in partnership with GS1, hasestablishedtheGS1SourceprojectasastrategicpriorityandappealedtoGS1member companies to share relevantproductinformationinthesecountries.

Malaysian suppliers to populate theirmaster and product information forretailers and consumers usage andalso for EU regulatory compliance(EU 1169). Currently, GS1Malaysia isat the initial stage of getting tradingpartnerstosupportandparticipate intheDatapoolsetup.

The results clearly demonstratedthat brand-owners can shareconsumer-facing digital productinformation with multiple Internetapplication providers using a globaland interoperable approach. GS1 andrelevant stakeholders will now focuson thedeploymentof theGlobalB2CGS1 Source framework by developingglobalstandardsandguidelinesandacommonoperationalmodel.

GS1 Malaysia will collaborate with aGS1Global certifiedSolutionproviderto setup a Datapool to enable

GS1 Makes Accurate Digital B2C Product Information Available

business documents so that trading partners can smoothly exchange informationelectronicallynomatter what language their internal hardware or software systems or their employees may speak. Electronic standards have allowed companies to move from manual paper-based processes that have resultedinshorteningdeliverytimes by61hoursonaverage,costsavings ofEuro€12-18pertransactionand5 percentfewerout-of-stocksituations.• GS1 Global Data Synchronisation Network,whichprovidesapowerful environment for secure and continuous synchronisation of accurate data and enables companies who do business with each other to always have correct informationintheirsystems.

GS1 brings full visibility solutions byproviding a single traceability processto meet all quality and regulatoryrequirements. TheGS1 standards helpensure food safety, which allows foodand food ingredients to be traced ona global scale no matter how manycompanies or contract growers areinvolved or how many borders arecrossed as items travel from thebeginningofthesupplychainallthewaytotheconsumer.CoupledwiththeGS1Product Recall standard, they ensuremoreeffectiveandtimelyproductrecallprocessesandnotifications.

GS1 Celebrates 40 Years of The Global Languageof Business

Sheedy, found that bar codes leadto an annual savings of 6.59% ofretailrevenue.

There are other interesting and little-knownfactsaboutbarcodes:• Statistically, studies show that the typical typistwillmakeonemistake inevery300keystrokes.Thechance of a misread bar code symbol is somewherebetweenoneinamillion andoneinfourtrillion!• Laser and image scanners that read barcodesworkataspeedofabout 40to200scans-per-second.

The GS1 Bar Code was the first of the revolutionary leaps GS1 has made and is now used globally. Buttoday, the GS1 System of Standardsalsoincludes:• GS1 DataBar,thetinynextgeneration of the GS1 Bar Code. Smaller than the original bar code but able to contain more information, GS1 DataBar can be placed on small individual items such as pieces of fruit. UsingGS1DataBar generates an annual operating savings at retailofmorethanUSD$2.32million in produce andUSD$2.33million in meats for an average 100-store chain,accordingtoaGS1study.• The Electronic Product Code (EPC) usingRadioFrequencyIdentification tags, increases visibility and efficiency throughout the supply chainandhigherqualityinformation flow between companies and theirkeytradingpartners.Thishelps companies all over the world to manage shipments, inventories and assets, reduce counterfeiting and medical errors and fight theft, creating more effective and streamlined processes in a number ofdifferentsectors.• GS1 eCom Standards,whichprovide clear guidelines for creating electronic versions of all sorts of

On April 3rd 1973, leaders of theAmerican grocery industry selected asinglestandardforproductidentificationthat theworldnowknowsas theGS1BarCode.Thedecisioncreatedagloballanguage of business that until todayallows visibility in the entire supplychaininmultiplesectors.

Justoneyearlater(onJune26,1974,at8:01 a.m.), thefirstGS1bar codewasscanned for theveryfirsttime inTroy,Ohio.Now,fortyyearslater,over5billionproductswouldbescannedeveryday,allovertheworld.Productidentificationstandsformorethanmarkinggoodsandscanningthem,itmadeaglobalmarketpossible."GS1 has played a major role in shaping the landscape of the global market during the last 40 years because the organization's visionary leaders saw the huge potential of collaboration in the area of standards that the bar code made possible for the entire supply chain;" saidMiguelLopera,GS1President&CEO.

During the last four decades, GS1identification solutions have becomea foundationofbusinessprocesses forcloseto2millionusers.Theseprocessesallow these users to speak a commonlanguage that not only connects theircompanies across geographical andcultural boundaries but also allowsindustryleaderstoleveragethepowerofinformationtoimprovepeople’slivesaroundtheglobe.

An omnipresent element of moderncivilization, it benefits consumersbecause it facilitates the check-outprocess by reducing data entry errorsandwaitingtimeatthepointofsale.Italsobenefitsbusinessownersbecauseitincreasessalesduetobettercustomerserviceandbettertrackingofstocksandstoreflows.

InFrance,forexample,astudytitled''17billionreasonstosaythanks''byVineetGarg, Charles Johnes & Christopher

GS1 organisation that facilitates collaboration amongst trade partners with global standards across 150 countries is celebrating its 40th Anniversary.

3G S 1 M A L AY S I A N EW S L E T T E REVENTS

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4 G S 1 M A L AY S I A N EW S L E T T E R EVENTS

GS1 is also playing a leading rolein growing sectors such as inHealthcare.Itbringstogetherhospitals,pharmaceutical companies, medicaldevice manufacturers, transportersand others, many of whom arecompetitors,whoworktogetherunderGS1’s leadership to develop standardsthat will increase patient safety andimprove patient care through reducedmedication errors and improvedproducttraceability.

In the Transport and Logistics sector,companiesgaincompetitiveadvantagebyapplyingGS1standardsacrosstheirsupply chain operations. Benefits can

The recent General Assemblyevent in Los Angeles was a uniqueopportunity to come closer to seeingone vision, speaking with one voiceand acting as one organisation. TheMO representatives from over 80countries from all regions weremotivatedbyinspirationalspeakersandnetworkedwiththeGS1ManagementBoardMembers.

2013 is an important milestone forGS1.40yearsago,on3rdApril 1973,industry leaders came together toselect a single standard for productidentification,knowntodayastheGS1barcode.GS1hashumblebeginnings.TheGS1storystartsin1948whenJoeWoodland ranhisfingers through thesand and realised that the marks hemade represented lines of differentwidths that could work as a linearversionofmorsecode.Itwasnotuntilover 20 years later that his inventionfinallybecamereality.

ToprogressGS1needtolearnfromthepast but GS1 also needs to focus onthe future.GS1areatacross-roadoftraditionalbusinessandhowtheworldis evolving andGS1 standards have avitalroletoplay.Thedigitalevolutionis bringing change at an exponential

GS1 General Assembly 2013

include improved efficiency, increasedvisibility of the flow of shipments,more efficient handling and inventorymanagement, increased security ofdistributionandspeedofoperations.

GS1 is already looking ahead to its next 40 years of innovative leadership as the Global Language of Business: as consumers become empowered bythe digital trend in social and mobiletechnologies, they increasingly requirereal-time product updates and theability to scan bar codes to obtain“beyond-the-label”data,suchasproductorigin, ingredients and manufacturingworkingconditions.

rate. GS1 needs to embrace this andhelp our customers to stay ahead ofthecurve.

During the General Assembly, MikeMcNamara, Operations Development& IT Director, Tesco was elected asChairman. Tim Smucker, Chairman oftheBoard,TheJ.M.SmuckerCompanyandZong-nanWang,Chairman,BrightFoods(Group)Co.Ltd.,wereelectedasViceChairmen.

During the General Assembly, arecognition plague was presentedto Mr Lee Cheng Suan, CEO of GS1Malaysia, to acknowledge that GS1Malaysia has been a member of theGS1 community for the last 25 years.GS1Malaysiawasestablishedin1988.

Around theworld, theGS1users andMember Organisations continue tomake GS1 vision a reality: See One Vision, Speak with One Voice and Act as One Organisation!

With this 40th Anniversary in mind, GS1 wants to look ahead to the next 40 years and build a world where things and related information move efficiently and securely for the benefit of businesses and improvement of people’s lives, every day, everywhere.

Mr Lee Cheng Suan (middle), CEO of GS1 Malaysia, receiving a plaque acknowledging GS1 Malaysia has been a member of the GS1 community for the last 25 years, with Mr Tim Smucker (right), Chairman of the Board, The J.M. Smucker Company and Mr Miguel Lopera, President & CEO of GS1.

Continue from page 3 - (GS1 Celebrates 40 years of The Global Language of Business)

5G S 1 M A L AY S I A N EW S L E T T E REVENTS

Matters...Matters...Packaging

Packagingisanythingusedtocontain,protect, handle, deliver or presentrawmaterialsandprocessedgoods.Itincludes items such as boxes, pallets,crates, labels, containers, bags andsacks, and tape and materials forwrapping,bindingandtying.

With the changing lifestyle ofconsumers today, packaging designcomes in many forms to meetthese needs. Today, consumers wantinformative packaging design whichcantellthemwhatarethenutrientsoringredientsof theproductsaswellasportray their lifestyle. Thereforegoodpackaging design is very importantfor any product to be successful inthemarket.

To assist GS1 Malaysia membersespecially those from small andmedium enterprises or industriesto improve their packaging design,GS1 Malaysia is collaborating withKBU International College - School ofDesign,fortheseventhyear,wherethecollege’sfinalyeardesignstudentshelptore-designorimprovethecompanies’packagingwiththeirinnovativeideas.

Participatingcompaniesoftheprojectmet and discussed their product’sconcept and ideaswith the students.GS1 Malaysia also briefed the KBUSchool of Design students about thetechnical aspects of the bar codesymbolinorderforthestudentstobeable todesign the rightbar code sizeandcolouronthepackaging.

Ten companies participated in thisyear’sproject.TheprojectwascarriedoutfromApril1to5,2013withgreatsuccess. Companies that participatedwereverypleasedwiththefinalresults.

Companies that are interested to know more or would like to participate in this project next year, can contact Ms Liew Wai Mei/ Puan Rosilah at Tel: 62867200.

Packaging

- GS1 Malaysia Collaboration Project with KBU International College School of Design

List of companies that participated

1. BoetakInternationalGroup (Malaysia)SdnBhd

2. ChemwaySdnBhd

3. FrizzStationSdnBhd

4. HeritageFMCG(M)SdnBhd

5. HerbalRevivalSdnBhd

6. KilangRantaiS.A.SdnBhd

7. NorainiEnterpriseSdnBhd

8. OneTeamNetworksSdnBhd

9. SoonFattFoodsSdnBhd

10. SoonSoonManufacturing& TradingSdnBhd

6 G S 1 M A L AY S I A N EW S L E T T E R

Food and product safety scares andoutbreaksareontheriseglobally,withdirect impact to human health. Highprofileincidentssuchascontaminatedmilk and infant formula scandal inChina in 2008, E.coli outbreak inGermanyin2011,adulterationofbeefwithhorsemeat scandal in Europe inJanuary2013andthewide-scalerecallof products sold by dairy producerFonterrainAugust2013,raiseddoubtsin the consumers and created a lackof consumers’ confidence in the foodproductsinthemarket.Consequently,the reputation of the brand owners,food companies and retailers are putatrisk.

Traceability systems will ensure foodsafetyandlimittheexposureofpotentialbusiness losses when anything goeswrong with the food products in themarket. Food traceability refers to theabilitytotraceandfollowthefood,feedandingredientsthroughallstagesofitsproduction,processinganddistribution.Traceability system enables us to findoutwherethefoodweeatcomesfrom,how did it get to the supermarket,the route it took toget thereand if itcontainsanyallergen.

A seminar on GS1 Global TraceabilityStandard: Protect Your Brand,MaximisetheBusinessValueandGainthe Consumer Trustwas held onMay13,2013with theobjectives tocreateawareness on the GS1 TraceabilityStandards(GTS),theTraceabilityModeland GS1 Traceability ConformanceProgramme(GTC).

The topics presented include theGS1 Traceability Model and itsimplementation, the legal andregulatory framework and theimpact to the exporters, traceabilitylink management and case studiesof the GS1 Traceability Standard

implementation in the food sectorsincluding poultry, packaging, coldchain and wine. The speaker of theevent was Ms Carolyn Lee, FoodTraceabilityManagerfromGS1GlobalOffice. The participants comprised of

theDepartmentofVeterinaryServices,Pertubuhan Peladang Negeri Johor,foodmanufacturers,solutionprovidersand GS1Member Organisations fromIndonesia,SingaporeandThailand.

Seminar on GS1 Global Traceability Standard:

Protect Your Brand, Maximise the Business Value and Gain the Consumer Trust

EVENTS

GS1 Global Traceability Programmewith Cold Chain Network

7G S 1 M A L AY S I A N EW S L E T T E R

Cold Chain Network (CCN) organisedasitevisitof theircoldchain facility inPuchong, Selangor on May 14, 2013.GS1MalaysiatogetherwithMsCarolynLee, Food Traceability Manager fromGS1GlobalOffice,conductedabriefingon the GS1 Global Food Traceabilityprogramme to CCN Quality Controlteam. The topics covered werecold chain distribution, temperaturestandards, challenges in cold supplychain,impactofbreachingtemperature

control, GS1 Traceability Solutionsand GS1 Traceability ConformanceProgramme(GTC).

GS1developedGlobalFoodTraceabilityprogramme with the objective tosupport the implementation oftraceability best practices across thesupplychain.Traceabilityassessmentstoreviewtraceabilitysystemsinplace,based on the Global TraceabilityConformance Checklist and GlobalTraceabilityStandard iscarriedoutby

GS1toidentifygapsatthebeginningofa traceability implementationproject;aswellastocheckatraceabilitysystemalready in place and benchmarkagainstagreedsupplychainminimumrequirementsandglobalbestpractices.

SME Corporation organized Brandingand Packaging Workshop & On-LineBusiness Applications on June 27& 28, 2013 in Johor Bahru. Morethan 200 participants, most of themfrom Small and Medium Industries(SMIs) companies from Johor Bahruattendedtheevent.Theworkshopwasorganizedwithanobjectivetoprovidevalue added information to SMIs onhowtoenhancetheirbusinessthroughmarketing and branding while beingcompliant to the standards issuedby the government departmentsand agencies. GS1 Malaysia gavea presentation on GS1 applicationprocedures and had an informationbooth to further exhibit informationrelatedtoGS1.

AseminaronPackaging,BrandingandCertification of Halal, organized bySMECorporation,washeldonMay22,

2013inIpoh,Perak.GS1MalaysiawasinvitedtobeanexhibitorandaspeakeronthebenefitsandimplementationofGS1 bar codes. About 100 SMEs andentrepreneurs attended the event.Companies approached the GS1informationboothduringbreakstoseekfurtherclarifications.

Another SME Corporation event washeld on May 29, 2013 at Rompin,Pahangto informhowSMEscanstarta business and how they canmarkettheir products more competitively.GS1Malaysiawas invited tobrief theparticipants about the importance ofGS1barcodesonpackaging.WithGS1standards, the SMEs’ products canpenetrate not only the local marketbut also overseas markets. Thereweremorethan40SMEsparticipantsfromPahangand Johor thatattendedtheworkshop.

GS1 Briefings at SME Corporation Events

EVENTS

GS1Malaysiacontinuestocollaboratewith the Academia to create greaterawarenessabouttheGS1systemsanditsbenefits.

GS1 Malaysia met up with UniversitiTeknologi MARA (UiTM) Academia-Industry and Community Division(AIC),GraduateEmployabilityDivision(GEm)and(ICAN)Industry,Community&AlumniNetwork on June 21, 2013,

GS1 Malaysia Collaborates withUniversiti Teknologi MARA

to discuss potential collaboration andtostrengthenthecurrentandexistingpartnership between industry anduniversity. 15 professors from variousfaculties highlighted their educationaltheoriesandpracticesaswellasareasof improvement that can be doneso that the university graduates canlearn to be more proactive to meetrequirementsandneedsofindustry.

UiTMhasinvitedGS1Malaysiatovisittheirfacultiestodiscussfurtheronthepotential areas of collaboration thatcanbebeneficialforbothparties.

8 G S 1 M A L AY S I A N EW S L E T T E R

Halal Vendor Development Programme(HVDP) Business Mentoring andMatching Session was held on 24 June2013,MARATower,KualaLumpur.HVDPisoneoftheinitiativesunderthe‘HalalBusiness Transformation Program’. Thisprogram was co-organized by HalalIndustryDevelopmentCorporation(HDC)andMajlisAmanahRakyat(MARA).

The objective of the program was toprovideupdatesontherequirementstoenterthelocalandinternationalmarkets.In addition, the program also provideda platform for entrepreneurs of SmallMediumEnterprises(SMEs)tointroducetheir products to the retailers at theevent. Approximate of 300 participantsjoined this program and most of themarelocaltradersandentrepreneursfromfoodandbeverageindustries.

Pn. Suebaidah Sidek, Manager ofCorporate Communications andMarketing, AEON Sdn Bhd, presented

detailed information about the criteria,processes,rules&regulations,costsandstrategiesfortradersandentrepreneursto market their products to the AEONhypermarkets.Mr. Eric Pang,ManagingDirector, Malaysian Brand CentreChina, discussed on the criteria,processes and strategies for tradersand entrepreneurs exporting goods toChina, particularly food products. Mr.Eric also informed that consumers inChina preferred imported products andthus he encouraged the traders andentrepreneurs to export their goodstoChina.

Both YBhg Datuk Ibrahim Ahmad,DirectorGeneral,MARA,andYBhg.Dato’SeriJamilBidin,ChiefExecutiveOfficerofHalalIndustryDevelopmentCorporation(HDC) highlighted the Government’seffort in promoting the “Halal BusinessTransformation Program”. Hence theyalso encouraged local businesses andentrepreneurs particularly the SMEs to

expand and market their products tosupermarkets, hypermarkets as well astooverseasmarkets.

Seven Business Matching sessionsinvolving selected hypermarket, suchas Giant Hypermarket, AEON Co. (M)Sdn Bhd, AEON BIG, MYDIN, LuluHypermarket, Lavien and MalaysiaBrandCentrewereorganisedtoprovideopportunitiesforSMEstointroducetheirproducts tohypermarkets.Theselectedproducts would be placed through anumber of platforms such as Taste ofMalaysia Products (PMCK), Taste ofMalaysia(TOM),andthe'Halal'ProductIn-StorePromotion.OtheropportunitiesofferedintheBusinessMatchingsessionwas ‘Supplier Selection Stage’ whichofferedadealtotheselectedcompanieswhowould like to become suppliers topotentialbuyers.GS1Malaysiaattendedtheeventtogetthelatestupdatesoftheretail industryrequirementforthe localandoverseasmarket.

Halal Vendor Development Programme (HVDP)– Business Mentoring & Business Matching Session

EVENTS

9G S 1 M A L AY S I A N EW S L E T T E R

GS1 Malaysia supported the MCMC(Malaysian Communications andMultimediaCommission)DigitalLifestyleWorkshop which was held on July 2,2013. The objectives of the workshoparetopromoteandshowcaseConnectedLifestyle and Internet of Things andto create an awareness amongstmanufacturers, suppliers, vendors,system integrators and related industryonDigital Lifestyle in InternetofThingsaswellasdrivingadoptionoftraceabilitywith global standards that will equipcompanieswiththecompetitiveedgetofacethechallengesintheglobalmarket.

The workshop invited 6 industries’expertstosharetheirexperiencesonthecostsandbenefits in theareasofTrackandTrace.Someofthetopicsdiscussedintheworkshopwereasfollows:● DigitalLifestyleandInternetofThings byMr.TohSweeHoe,MCMC,● NomorePilotusingGS1EPCbyMr.C.F. Goh,GS1Malaysia,● ROI of successful RFID Implementation in Malaysia by Mr.K.K.Kong,EcoSensa,

● MakelifeeasierwithNFCbyMr.C.H.Lim, Tapway,

● Automated Track and Trace - Communication Channel Requirements & Challenges by Mr. PhillipeBuriot,MyEvolution,

● Increase fleet efficiency and profits automatically by 5-25% by Mr. Isa Adam,CruiseGPSand

● WesternDigital’sexperienceonRFID sealadoptionandshipmenttrackingby Mr.SuhaimiMd.Nor,WesternDigital.

Mr.GohChiangFein,SeniorManagerofGS1 Malaysia, in presenting “No morePilotusingGS1ElectronicProductCode(EPC)”,emphasizedtheuseandbenefitsof EPC to consumers.He also informedparticipantstoadopttheuseoftheGS1standardssoastohavevisibilityofothersupply chain. He further mentionedthat there were many industries thathave participated in the EPCglobalstandardsdevelopmentprocesssuchasaerospace,apparel,chemical,consumerelectronics,consumergoods,healthcare

andlifesciences,andtransportationandlogistics. This would enable companiestobemoreresponsivetocustomersandconsumersneedsthroughmoreefficientsupplychainoperations.

Finally,thenetworkingsessionprovidedopportunities and a platform forparticipants from various industries toshare their ideas and thoughtsonnewtrends in Internet of Things, businessmodels, consumer expectations andcost benefits focusing on varioustechnologyenablersuchasRFID(RadioFrequency Identification), NFC (NearField Communication), WSN (WirelessSensor Network) in the Healthcare,Transportation, Home Community andTraceability Ecosystem. Implementingtraceabilityusingtheglobaltraceabilitystandard adds business value tocompanies and helps them to complywith regulatory requirements. Theparticipants comprised of companiesfrom various sectors such as thehealthcare,transportation,banking,andgovernmentagencies.

MCMC DigitalLifestyle Workshop– Optimising Business Value and Profit through Automated Track and Trace

EVENTS

10 G S 1 M A L AY S I A N EW S L E T T E R EVENTS

Theuseofmobiledevicesandinternetapplicationsarebecominganimportantchannel forbusinessesandconsumerstointeract.

Consumers are using smart phones tocreate and store shopping lists, scanproductbarcodeorRFIDtagtoaccessinformationonproductcharacteristics,checking itsauthenticity, thenutrition,dietary and allergen information orcoupons and promotions. But howreliablearetheseinformation?

With globalisation and the use ofinternet, customers are shifting theirbuying behaviour across multiplechannels – from brick-to-mortar toonline and mobile. Shoppers mayresearchonlinebeforebuying in-store,or browse printed catalogue beforeordering from the web site. Many ofthemarealsousingtheirsmartphonestoscanQR/barcodes,findoutproduct

availability and compare prices whileinstore.

With the growing use of digital data,thepotentialforseriousproblemsalsoincreases if the data are not reliable.The consequences of unreliable datawould result loss in the brand image,lossofsalesduetobeing ‘digitallyoutofstock’andlackoftrusttotheproductbytheconsumers.

Accurate and up-to-date product datacanensurethatonlyreliableandtrustedinformation on the product are beingrelayedtotheconsumers.Anaccuratemaster data acts very much like acataloguewhereinformationabouttheproducts couldalsobemadeavailableonline to the consumers tohelp themmakepurchasedecision.

The reliability of the master dataenables companies to tradewith theirtradingpartnerswithease.GlobalDataSynchronisation is about creating areliable master data. GS1 Global DataSynchronisationNetwork (GDSN),builtaround the Global registry, GDSN-certified data pools, GS1 Data QualityFramework and GS1 Global Product

Classification, which when combinedprovide a powerful environment forsecureandcontinuoussynchronisationofaccuratedata.

Asaresult,tradingpartnersalwayshavethesameinformationintheirsystems,andanychangesmadetoonecompany’sdatabase are automatically sent to alltheir trading partners. Synchronisingaccurate, properly classified data alsoresultsinimprovedaccuracyoforders,fewerformstofillout,fewerduplicatesystems and processes, and mostimportantly, a proven way to driveunnecessary costs out of the supplychain. Many companies around theworld have already discovered howsynchronising qualitative, properlyclassified data using GDSN can bringboth benefits and opportunities andimprovedtheircollaboration.

GS1 Malaysia organised a Briefing onthe Importance of Trusted Source ofData and Global Data SynchronisationonMonday,July15,2013.ThebriefingwasconductedbyMrNunoMonsantode Campos, International Markets ofSaphety,acompanyfromPortugal.This

companyhasimplementedanumberofsuchprojectswithseveralGS1MemberOrganisations inEurope(e.g.Sweden).A number of suppliers and retailersattendedthebriefing.

Briefing on the Importance of Trusted Source of Data and Global

Data Synchronisation

GS1 and OpenMobile Alliance (OMA)are collaborating to enable bar codescanning features built directly intomobiledevices.Thiswillmakeiteasierforapplicationdeveloperstoallowtheirappstoscanandlinktotrustedcontent.

“Mobile data is growing exponentiallyand bar code scanning is a key driverfor consumers to access data andmedia owners to engage users. Today,theindustryisworkingwithabarcodeecosystem that is fragmented by non-standard solutions. This specificationwill enable application developerinnovation for the mCommerce andmobile advertising industry, allowingcompanies to develop interoperableandscalableapplications”,commentedBryanSullivan,OMABoardofDirectorsVice-chairman.

OMA, the mobile standardsorganisation, is recognised for a widerange specifications and applicationprogramming interfaces (APIs) toenable mobile services. These includeOMADM(devicemanagement),whichhas been deployed on over 1.4 billiondevices. GS1 and OMA have beenworkingtogethersince2011.

GS1 and OMA will develop a newspecification leveraging existing GS1andOMAstandards.Itwillallowmobile

Intelligent Bar Code Scanning – GS1 and Open Mobile Alliance (OMA) teams up to bring intelligent bar code scanning to mobile devices

devicemanufacturersandoperatorstobuildmobiledeviceswiththefollowingkeybarcodescanningcapabilities:• Universal scanning of standardised barcodes• Built-in code scanning capability accessible to users manually throughthedevicecamera,andalso toapplicationsthankstoaWebAPI exposedonthedevice• Intelligent linkingofbarcodeswith trusted content provided by the ownersofthebarcodes• Support for collection of user analytics including location on an opt-inbasis

For application developers thespecificationwillsimplifyandacceleratedeployment of applications that usecodescanningbyproviding:• More flexible integration of code scanningintoapplications• Seamless and more consistent user experience, reduced time to market: common standards and enablerswillreducebothcomplexity anddevelopmentcosts

Ultimately consumers will benefitthrough a new generation of moreintuitive applications. “Our consumersare increasingly using mobile devicesto research and purchase products.This new specificationwill allowmore

consumers to access accurate andtrusted product information to helpthemwith their daily lives”, said JohnPhillips, SVP Customer Supply Chainand Logistics at PepsiCo. The twoorganisations aim to launch the newspecification in 2014 and encouragecompanies to actively participate inthedevelopmentprocessthisyear.Theinitial list of companies participatingincludesFujitsu,NECandAT&T.

11G S 1 M A L AY S I A N EW S L E T T E RIMPORTANT NEWS!

Briefing on the Importance of Trusted Source of Data and Global

Data Synchronisation

12 G S 1 M A L AY S I A N EW S L E T T E R IMPORTANT NEWS!

Itisimportantthatbarcodesproducedareofgoodqualityandfollowtheinternationalrecommendedspecifications.Barcodesthatareunabletobescanned“firsttimeeverytime”willprovetobecostlyintermsoflossoftimeandmoney.

GS1MalaysiaprovidesanISOverificationservicetotestthescannabilityandthequalityofthebarcodesymbol.Areportwillbegivenandrecommendationsonimprovementtomeetthespecificationswillbegivenifthebarcodetestedisnotscannable.

Itemssentfortestingshouldbeinitsfinalretailpackingform.Thisgivesmoreaccurateresult as factors such as shrinkwrap, blister pack, creases or seams are taken intoconsideration. For example, a bar code on an unfilled pouch bag is flat andmaybescannable.However,whenthepouchisfilledwiththecontents,thebarcodecouldbedistorted.Thiswouldrenderthebarcodeunscannable.

For further information on the verification service, please contact Ms Liew Wai Mei (mei@gs1my.org) at Tel: 03-62867200. More information is also available at www.gs1my.org.

Bar Code Verification Service Available

Intheglobalisedeconomy,thesafetyofconsumersrequiresinnovativesolutionsthat are global in scope to strengthenreal-time information sharing acrossborders.TheOrganisationforEconomicCo-operation and Development(OECD) therefore further enhancedtheir collaboration with GS1 toprovide consumers, businesses andgovernments with a single source oftrustedinformationonproductrecalls.OECD is a forum where governmentsworktogethertoaddressabroadrangeofpolicychallenges.Itprovidesasettingwhere governments can compareexperiences,seekanswers tocommonproblems, identify good practice andwork to co-ordinate domestic andinternational policies. OECD workis carried out by 200 specialisedcommittees,workinggroupsandexpertgroups.TheWorkingPartyonConsumerProductSafetywasestablishedin2010to promote information sharing onproduct safety issues across borders.The development of the GlobalRecallsportal is one of the key projects toachievethisaim.

OECD Enhances Collaboration with GS1 to Foster Consumer Safety

The OECD launched its GlobalRecallsportal on 19 October 2012. It is thefirstonline tool that contains regularlyupdated information on consumerproduct recalls issued by jurisdictionsaroundtheworld.Theportalhasalreadybeenvisitednearly700,000times.

WiththeadoptionofGS1standardsforproductidentification(GTIN)andglobalproductclassifications(GPC),thesearchfeatures and multi-lingual capabilityof the GlobalRecalls portal will beenhancedsignificantly.Usingoneglobalstandard facilitates seamless datainteroperability from jurisdictions intotheGlobalRecallsportalandeliminatesproduct ambiguities. Collaborationbetween experts from GS1 and OECDwill also support the creation of anautomated tool to gather informationonrecalledproducts from jurisdictionsinreal-time.

“TheGlobalRecallsportal isverymuchinlinewithourcommitmenttodevelopbetter policies for better lives,” said

OECDDeputySecretary-GeneralRintaroTamaki.“WearepleasedtoenhanceourcollaborationwiththeGS1organisationin our mission to improve consumersafety globally. Other stakeholders,includingbusiness representatives, areencouragedtojointheinitiative.”

“GS1 congratulates the OECD on thisvery important and successful globalconsumer safety initiative,” said GS1PresidentandCEO,MiguelLopera.“GS1standards for product identification,classification, traceability and multi-jurisdictional recall all play a vital rolein ensuring brand protection andconsumer safety. We look forward tofurthercollaborationwiththeOECD.”

The organisations are also co-developing a global standards-basedmobile application which wouldoffer a user-friendly tool to identifyunsafeproducts.

Source: GS1 Global

13G S 1 M A L AY S I A N EW S L E T T E RIMPORTANT NEWS!

Improving Efficiency inthe Healthcare Sector

Healthcare News!Healthcare News!Healthcare systems around the globeare facing challenges that affect theentiresupplychain,frommanufacturersthrough to wholesalers, distributors,group purchasing organisations andhealthcare providers. The regulatorylandscape continues to evolvewhere new regulations will requirestakeholders to implement automaticidentification technologies, electronicproduct catalogues, serialisation andtraceabilitysystems.

Stakeholderswill need to complywithregulatory requirements around theworldtomeetthechallengesoftoday’scomplexhealthcaresupplychain.• The European Parliament wants to establish a single European database that brings together information about the medical devices available on the market. Theyalsowanttoestablishedtools that,whileprovidingdataprotection, ensure traceability of medical devicesandlong-termmonitoringof their safety andperformance, such

as a ‘Unique Device Identification’ system. They are looking into an efficienttrackingsystemformedical devices especially for implants. GS1 standards can provide the unique identification (GTIN) for the trackingpurposes.• Under Brazil regulations, medical products are required to carry the GS1 Global Trade Item Number (GTIN) with the GS1 bar codes on the secondary packaging. It is also mandatedthatalldruglabelingmust havethefacilitytoenabletraceability from manufacturing to dispensing. The GS1 GTIN and bar codes will ensurethatthedrugsaretraceable.• The California ePedigree is an electronic record containing information regarding each transaction resulting in a change of ownership of a given dangerous drug, from sale by amanufacturer to wholesalers and pharmacies, until final sale. The Pedigree trackseachprescriptiondrugatthe

Oneofthemajorconcernsinhealthcareispatientsafety.Itisvitalthattherightmedicineisdispensedtotherightpatient,intherightway.TheGS1standardsfor item identificationandbar codingenables suppliers, distributors andusersof healthcare products, to better manage and control their inventory and toverifywhethertherightdrugwasusedfortherightpatientintherightdosage. Efficiency in inventory management will reduce cost and improve patient safety in the healthcare sector.

Many hospitals, clinics and pharmacies around the world have already implemented the GS1 System into theiroperations.TheGS1Systemcanalsoreduceoperationalandinventorycostswhilstincreasingqualityservicesandbetterhealthcaremanagement.

ToenablehealthcareprovidersandcompaniestotapthefullpotentialoftheGS1standards,GS1MalaysiahasformedaHealthcareWorkingGroupcomprisingofmanufacturers,distributorsandserviceproviders in thehealthcaresector.TheGroupwouldformulateandimplementglobalstandardsthatwouldimproveandfacilitatetheefficientflowofinformationandproductsinthehealthcaresector.TheWorkingGroupischairedbyDrHaminnuddinAbdHamid,ChiefExecutiveOfficerofIdealHealthcareSdnBhd.

Companies that are interested in participating in this Healthcare Working Group can contact Ms Liew Wai Mei (mei@gs1my.org) at Tel: 03-62867200 for more information.

smallestpackagedistributedbythe manufacturer, received and distributed by the wholesaler, and received by the pharmacy. A Pedigree shall be created and maintainedinanelectronicsystem, ensuring compatibility throughout all stagesofdistribution.The(USA) CaliforniaPedigreeLawtimelinefor drugsbeingserializedareasfollows: - By January 1, 2015, 50% of a manufacturer’sproductsmustbe serializedandpedigree’sissued - By January 1, 2016, 100% of a manufacturer’s products must beserializedandpedigree’sissued

Companiesexportingmedicalproductsor medical devices to the abovecountries should start implementingthe GS1 GTIN and bar codes onall their packaging to comply totheseregulations.

For further information, please contact Ms Liew Wai Mei (mei@gs1my.org) at Tel: 03-62867200.

– Participate in the GS1 Malaysia Healthcare Working Group

NEW Standardto Boost Package Sustainability

WCO and GS1 Join Forces to Fight Counterfeiting

14 G S 1 M A L AY S I A N EW S L E T T E R IMPORTANT NEWS!

The World Customs Organizationand GS1 introduced the new mobileversion of IPM (Interface Public-Members), the WCO’s online toolservingasaninterfacebetweenfront-line Customs officers and the privatesector, at the 7thGlobal Congress onCombating Counterfeiting and Piracy,held in Istanbul,TurkeyfromApril24-26.IPMwasfirstlaunchedbytheWCOin2010tofostercooperationbetweenCustoms and brand owners byfacilitatingtheexchangeofinformationand strengthening Customs’ capacitytobettercombatcounterfeiting.

Over 50 countries have joined andaround 3,000 Customs officers arenow connected to IPM. Following acooperationagreementsignedbetweentheWCOandGS1aimedatoptimizingtheir fight against counterfeits,GS1 identification standards wereintroduced to IPM, enabling reliable

and clear authentication of itemstherebyenhancingIPM’slegitimacyastheonlyglobaltoolinthefightagainstcounterfeitingandpiracy.

The newmobile version of IPM offersnew features such as the possibilitytousemobiledevices toscan industrystandard GS1 barcodes found onmillionsofproducts,enablingto search the productsdatabase in a more time-efficientmanner.

Theuniqueproductidentifierembedded in the GS1 barcode will facilitate access tomultipledatabasesprovidingtrusted sources of productinformation. Furthermore,scanning the barcodes willenableautomaticconnectionto any authenticationserviceslinkedtotheproduct

controlled. Customs officers will nowhave access to more detailed productinformation and additional brandownerswillbeencouragedtojoinIPM.

For further information, please contact Mr Goh Chiang Fein (cfgoh@gs1my.org) at Tel: 03-62867200.

GS1 has released its newest standard,the Global Protocol for PackagingSustainability(GPPS).

TheGPPS,whichwas developed by TheConsumer Goods Forum (CGF), includesmore than 40 environmental, economicand social indicators for packagingsustainability. It provides the consumergoods and packaging industries with acommon language todiscuss andassesspackaging sustainability. GPPS metricswillnowbepartofatradeitem'sproductinformation that is available from GS1'sGlobal Data Synchronisation Network(GDSN). By leveraging GDSN, tradingpartners will be able to automate thecost-efficient exchange of real-time andtrusted sustainability data about theirproductpackaging.

GlobalandlocalbusinessescangainmanybenefitsfromtheGPPSstandardsuchascost benefits, reduced environmental

impact, improved consumer perception,better decision making and extendedinfluencing.

“GS1 is totally committed to supporting the drive for sustainable consumption and production," said Miguel Lopera, Chief Executive Officer of GS1. "It has been a real pleasure to collaborate with the CGF to deliver an open global standard for an efficient and cost-effective way of exchanging vital data about packaging to optimise the resources used to protect consumer goods. This project is a real example of partnership working to meet a critical need, and I believe that it augurs well for addressing product sustainability in a similar manner.”

The GPPS standard is also a bigwin forconsumers because they will benefitfrom the reduced environmental impactand cost benefits that occur whencompanies design packaging holisticallywith the product in order to optimise

overall environmental performance.In addition, the new standard canresolve consumer complaints aboutoverpackaginganda lackofconsistencyininformation.

“One of the strengths of this project is how it has brought together so many companies and organisations from across our industry to work collectively on developing this common language. Now we need to put the language to work. We are already doing so in Unilever and we are seeing the benefit,” said Paul Polman, CEO of Unilever and Co- Sponsor of the CGF’s Sustainability Pillar.

"The CGF is delighted to see the release of the open global standard for GPPS, and we look forward to further collaboration to improve the sustainability of consumer products," said Sabine Ritter, Executive Vice President, Strategy, Industry Initiatives, Strategic Alliances of the CGF.

The ability of the GS1 System in improving efficiency in variousindustries has expanded its application beyond the initial intentofbarcoding for retail checkouts. Over twomillioncompanies inmorethan150countriescurrentlyusetheGS1standardsfor itemidentification, tracking&tracing,andelectroniccommunicationoftradingmessages.

With the diverse and expanded scope of applications onaglobalscale,theGS1Systemwillundergocontinuousdevelopmentand changes to meet the requirements of users. In order toaccommodate local needs and yet remain global and applicableacross industries,GS1created theGlobal Standards Management Process (GSMP) to support thedevelopment andmaintenanceoftheGS1System.

The GSMP provides the platform for a worldwide collaborativeforum to review, discuss and approve the GS1 standards beforeimplementationtakesplace.Itbringstogetherusersfromallcountriesto identify theneeds forstandards,gatherbusiness requirements,documentbestpractices,obtainconsensusonsolutions,andthendevelopandimplementtheresultingsupplychainstandards.

Participation in the working groups under the GSMP isopen to any company who wishes to improve the efficiency ofsupplychains.TheobjectiveofinvolvingusersistoensurethattheGS1standardsareappropriatelydevelopedaccordingtotheneedsofindustries.

Companies in Malaysia that are interested to participate are requested to contact Milton Tan (milton@gs1my.org) at Tel: 03-62867200.

ACTIVITIES 15G S 1 M A L AY S I A N EW S L E T T E RGS1 MALAYSIA SERVICES

Participate in GSMP!

16 G S 1 M A L AY S I A N EW S L E T T E R

REMINDER!Have You Paid Your 2013 – 2014Annual GS1 Subscription Fees?

If you have, please accept our thanks and disregard this notice.

Please be reminded that the 2013-2014 GS1 subscription fees were due on July 1, 2013. Every GS1 subscriber is required to pay the subscription for the year in order to remain as GS1 subscriber to use the bar coded numbers on its products.

If you have not paid your annual fees, your bar coded numbers shall be withdrawn. Once the bar coded numbers are withdrawn, you cannot use the bar coded numbers on all your products. The withdrawn bar coded numbers shall be advised to all retailers who will not accept products bearing such withdrawn bar coded numbers. Your products may be rejected when supplied to your trading partner. Avoid this from happening immediately.

If your company has banked in the payment directly into our bank account, kindly fax the bank-in-slip to us at fax no. 03-62761042. Please also write your company’s name and the invoice number on the bank-in-slip.

For details of your subscription and how to pay, please contact Cik Nor Iza or Puan Rosilah at 03-62867200.

Update of Company's ProfileWestrivetoensurethatourdatabaseisuptodate.Itisalsoimportantthatinformationfromusaresenttotherightpersoninyourcompany.Ifthereareanychangestoyourcompany’scontactperson,pleasenotifyusbycompletingthesectionbelowandfaxingitbacktousatfax03-62761042ore-mailtoMsHan(hanmy@fmm.org.my).

Pleasenotethefollowingchangestoourcompany’sinformation:

CompanyName:

Address:

TelephoneNo.: FaxNo.: Website: Email:

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TheGS1MalaysiaNewsletterispublishedquarterlybytheFederationofMalaysianManufacturers(7907-X)

AnymaterialextractedfromtheGS1MalaysiaNewslettertobequotedorreprintedshouldcontainandacknowledgementtotheFMMoritsacknowledgedsources.

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