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Graphic, Digital & Multimedia DesignerJuan Carlos Tafur-Mejia
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2017 Curriculum Vitae
Juan Carlos Tafur-MejiaGraphic, Digital & Multimedia Designer
+1.352.281.6743
www.innovaleaf.com
I’m a remarkably creative and multi-skilled Digital Designer specialized in a variety of areas including but not limited to branding, graphic design, marketing, social media management, photography, animations, audio editing, captured video, interactive graphics, web design, 3D Modeling and more! As a graphic, visual and multimedia designer, I offer innovative ideas and exceptional con-cepts on design as well as creative solutions to businesses of all sizes especially individuals, mid, and small businesses around the world.
I hold a Bachelor and Masters degree of Digital Arts and Sciences from the University of Florida, Gainesville. I have spent over twelve years working in multiple creative projects, directing, coordi-nating, and assisting different graphic, digital, video and editing productions.
As a professional designer, I can offer you innovative design ideas that will bring every project to the next level. I have worked in multiple industries managing clients and developing new strategies for best output methods on different projects.
SKILLS
Conceptual ThinkerDesign ConceptStoryboard CreationBrand IdentityLogo DesignStatinery DesignMotion GraphicsVideo EditingVideo ProductionCoordination and Direction Audio Recording and Editing
SEO Social Media ManagementCorporate IdentityOrganic and Hard surface 3D ModelingExterior or Interior Scale Models3D Prototype ModelsPhotography2D Illustration and Design2D/3D AnimationPrint Collateral DesignWeb Layout & Design
Adobe Photoshop CCAdobe Illustrator CCAdobe After Effects CCAdobe PremierPro CCAdobe InDesign CCAdobe Audition CCAutodesk MayaWordPressHTML5/CSS3Microsoft Office Suite
EDUCATION
MA in Digital Arts & SciencesDigital Worlds Institute | University of Florida | Gainesville, Florida
Bachelor in Computer SciencesCollege of Liberal Arts and Sciences | University of Florida | Gainesville, Florida
Associate of Arts in EngineeringSanta Fe College | Gainesville, Florida
2017 Curriculum Vitae
Art Creative DirectorUF/IFAS Entomology & Nematology Dept. | August 2016 - May 2017 Gainesville, FL
Directed and managed video productions for different faculty mem-bers called “How to Sample Nematodes” and “Bugs in Italy”. Negoti-ated and managed all vendor and supplier relationships to meet the internal budget. Responsible for the design, art direction, and man-agement of all the designs including publications, student and faculty posters, stationery items, flipbooks, and conference displays. Ensured projects meet all milestones, deadlines and budget requirements. Im-plemented cutting-edge graphic design to existing templates in order to reduce average art costs. Created and supervised the production of printed materials in support of different conferences around the US.
Creative Director and Digital DesignerInnova Leaf Creative Solutions | June 2017 - Present Newberry, FL
Innova Leaf, founded by Juan Carlos Tafur-Mejia, is a company that specializes in a variety of areas offering different services including graphics, digital and web design, marketing & social media strategy, video, audio editing, motion graphics, 3D design and more. Innova Leaf offers innovative ideas and exceptional concepts on design as well as creative solutions to businesses of all sizes.
Specialist, Learning Design InnovatorSoutheastern Grocers, LLC | March 2015 - August 2017 Jacksonville, FL
Coordinated different video shoots by planning every step and coaching different business partners through each process. Doc-umented and edited different guidelines for the team members, managers, and directors, on how to organize a successful video and photo-shoot for the company, how to create a successful file structure and naming convention and how to use the cloud storage system that was implemented by me in the training and development de-partment. Generated e-learning graphics, 3D models, animations, videos, communication and marketing products improving the pro-ductivity in the development of the training modules. This maximized the production of more training modules in less time.
Graphic Artist | Video Production Assistant | 3D ArtistDigital Worlds Institute at UF | January 2013 - December 2014Gainesville, FL
Produced and collaborated with different 3D models for educational purposes. This helped to develop along with other media material, the simulation for a virtual reality environment. Guided and supervised the video filming and video editing production for a programming course of one of the main faculty professors in the department. Assisted and operated different equipment during the video filming production for the Early Learning Florida project. Assisted in the video editing process and the enhancement of the final results for different video produc-tions for the musical department, faculty online classes, and theatrical events. Collaborated with the web design maintenance as well as the enhancement of different areas in the same.
Graphic Artist | Senior Graphical Web DesignerCenter for African Studies at the University of Florida | October 2011 - May 2014 | Gainesville, FL
Coordinated and built department’s website in WordPress putting all their research material together to create an outstanding dynamic website helping six countries in Africa to improve their knowledge in the different material listed on the website. Produced different design and print material for different events in the Center for African Studies Department. Produced the new look and style for the Sahel Research Group organization Logo.
PROCESS
1. Learn: Get the knowledge and overview of what the client needs. 2. Explore: Dig into possible ideas and POD, market audience, trends and future prospects.3. Brainstorm: Combine client’s needs and research open the path for design ideas.4. Design: Creation of designs and solutions.5. Refine: Getting client’s feedback for possible changes before final deliverable.6. Deliver: Hand over the final product.
BRAND IDENTITY
BRAND IDENTITY
Logos DesignModern in Style: Branding design for new sports and fitness products company in Gainesville, FLGator Den Sports Grill: Branding design for Best Western Hotel restaurant in Gainesville, FLLolita’s Paws: Branding design for online pet boutique in Gainesville, FLSahel research Group: Web design and development for African Studies Department at the University of Florida
Logos DesignContinuous Gutters of Amarillo: Logo design for construction and gutters company in Amarillo, TXSaint & Noble: Logo design for clothes company in Gaineville, FLPGL: Logo design for the Professional Gamers League event in Atlanta, GAFe y Razon: Logo design for religious group at the University of Florida in Gainesville, FL
PRINT DESIGN
Gator Den Sport Grill Menu DesignNew logo and look for restaurant’s menu including menu inserts and rooms menus were created for the Gators Den Sports Grill Restaurant in the Best Western Hotel in Gainesville, Florida.
PRINT DESIGN
Luxury Beyond The Gates MagazineThis is one of the main magazines in the area of California which publishes different products including local wines, technological devices, and products for regular household use.
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Many factors contribute to foot pain and poor leg circulation. Wearing high heels, working on cement floors and sitting or standing all day long can make your feet feel restless and overworked. An effort-less way to purify, soothe, stimulate and massage your feet is by using the Footmate® System by Gordon Brush. Awarded the 2014 Seal of Approval by Luxury Beyond the Gates, the Footmate® System creates a feeling of overall well-being through the ancient use of reflexology.
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Get your Footmate® System today, as featured in Luxury Beyond the GatesTo order: www.shop.footmate.com
Featuring a sleek and modern-looking touchpad control panel, the DIY Alarm System by Chuango gives you the confidence to know your home will
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DIY Alarm System by Chuango allows you to leave voice messages for your loved ones should they ar-rive home before you do. An intelligent SMS notice lets you know who has arrived home before you.
Inexpensive and easy to control, the DIY Alarm System by Chuango requires no long-term contract. Available in black or white, the ultra-thin DIY Alarm System by Chuango is a wire-free way to arm your home and commu-nicate with your family.
Learn more about the DIY Alarm System by Chuango by visiting:www.chuango.com/english/
As featured in Luxury Beyond the Gates.
All they’ll hear is you.
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Of course, VoxStar’s every-word-gets-heard sound quality also means that your phone’s voice recognition system will actually be able to understand you. VoxStar even lets you connect to any two Bluetooth devices (e.g., two phones, or a phone and a PC) at the same time. You can stream music or GPS directions. And talk for more than seven hours on a single charge.
Yet, even with all this capability, VoxStar is sleek and lightweight enough to wear comfortably for hours. In fact, since it only weighs a little more than half an ounce, you’ll probably forget you’re wearing it—until your next call.
Don’t you want to sound like you’re in a private office, even when you’re not? You can, with VXi VoxStar.
For purchasing information, go to VXiCorp.comAs seen in Luxury Beyond the Gates
VXi Vox Star™ Wireless Bluetooth® Headset
Shop their complete line of organic food complements at www.primalessence.comAs seen in Luxury Beyond the Gates.
Want to enjoy a relaxing cup of tea without all the hassle? Primal Essence Super Teas are the perfect solution. Easy to use, Primal Essence Organic Super Teas feature a convenient pump bottle system. Just add two or three squirts of super tea to a hot or cold beverage of your choice. Because no drippy tea bags are necessary, Primal Essence Organic Super Teas go wherever you go.
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Primal EssenceCoconut Oils and Super Teas
Corporate Magazine Covers Magazine cover pages were designed for a corporate training program called Gnome. This program was created in Southeastern Grocers, LLC in Jacksonville, Florida.
Corporate Training Handout Cover Content and Design Guidelines handout cover designed for the training and develop-ment program. This content was distributed among 1500 employees to make sure all the guidelines were follow for every training design process.
International Congress of Entomology This display was specifically designed for the International Congress of Entomology and Nematology in Orlando, Florida. The whole project was managed by me. I designed the display for the event, table stands, and video that was presented during the event.
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Florida State FairThis display was specifically designed for the Florida State Fair in Tampa, Florida. There were other collateral designs involved, but this display was the main representation of the organized table.
Southeast Pest Management ConferenceThis display was specifically designed for the Southeast Pest Management Conference. The whole project was managed by me. I designed the display for the event including the table stands.
Medabble BrochureThis brochure was designed for a start-up company in Jacksonville, Florida.
IPM Brochure DesignBrochure design for the Integrated Pest Management Program in Gainesville, Florida.
Geneva Presbyterian ChurchThis poster was created and designed for a musical event for the Geneva Presbyterian Church located in Jacksonville, Florida. I designed all the necessary material for the event including, posters, door signs, and informational brochures, inserts, and flyers.
Urban Entomology Society Sponsorship PosterPoster Design for the Urban Entomology Society Sponsorship program in Seattle, Washington.
WEB DESIGN
WEB DESIGN
Modern in Style eCommerce SiteThis project was created incorporating different services including graphic design, web design through the Shopify platform, and social media management. Photos of products and models were taken and edited by me. At this point, the project is at its initial phase and we are working hard to reach the appropriate amount of followers and engagement using different marketing strategies and campaigns.
Sahel Research GroupThe Sahel Research Group at the University of Florida is a collaborative effort to understand the political, so-cial, economic and cultural dynamics of the countries of the West African Sahel. This website was created in WordPress creating a completely new look and style for the whole project.
The Crystal Shield SystemCrystal Shield System focuses mainly in protecting different surfaces from heavy to in-dividual equipment. The focal point in this project was to create a stylish good looking website to attract new investors and buyers.
Lolita’s PawsLolita’s paws specialized on selling a great selection of exclusive harnesses, clothes and unique accessories. This project was fully developed incorporating different stages including brand identity, web design, marketing strat-egies and more. The website was exclusively designed to help customer to buy the products directly from there.
Law Office of John A. RamseyJohn A. Ramsey is a lawyer specialized in representing different cases in the local community of the town of Gainesville in the State of Florida. This website was created having in mind the idea of a great online source of information for each one of his clients as well as other individuals in need of a lawyer.
Petra Design, Inc.Petra Design is a company that designs, builds and installs custom cabinetry for both residential and com-mercial spaces. This website was mainly build using Flash. The main focus was to create a different style by having an animated website with the only purpose of showing all their products in a very unique way.
Epona’s Path, Inc.Epona’s Path, Inc. is a non-profit, all-volunteer organization that is dedicated to saving horses of all ages and breeds from slaughter, abuse, abandonment and neglect. The website was purely to show all their recued horses and information about them.
ILLUSTRATIONS
ILLUSTRATIONS
Lolita’s Paw Pug IllustrationThis illustration was sketched and vectorized in Adobe Illustrator to create the brand identi-ty of Lolita’s Paws where the pug breed was the main focus.
Kenshin Himura IllustrationThis illustration was created directly from the Kenshin Himura manga series for a particular project based on different drawing techniques.
Magazine Seasonal IllustrationsThese two illustrations were produced for two different magazine ads focusing on different seasons during the year. The ads were targeting women of distinct styles and daily activities.
Old Car IllustrationThis project required the appearance of an antique car for their brand. This car was sketched and vectorized in Adobe Illustrator. The company focuses in car upholstery.
3D MODELS
3D MODELS
3D Chess Board GameThis 3D model was created and rendered in Autodesk Maya. This project required a 3D model in order to carve the game in wood using a CM mill carving wood machine.
Audi R8 3D PrototypeThis Audi R8 prototype was created in 3D just to create a print version for exhibition purposes.
Straddle Jack 3D ModelThis 3D model was created in Autodesk Maya. It was mainly used in train-ing courses to increase productivity and safety measures for the employ-ees in all Win Dixie Stores.
Floffys’s World Virtual Foreign Language Learning EnvironmentThis 3D virtual learning environment was created to enhance and deliver learning educational information of a second lan-guage for kids of different ages.
Graphic, Digital & Multimedia DesignerJuan Carlos Tafur-Mejia
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