Introduction • Nike, Inc. is an American multinational corporation that

is engaged in the design, development and worldwide

marketing and selling of footwear, apparel, equipment,

accessories and services

• The company takes its name from Nike, the Greek

goddess of victory

• It is the world's leading supplier of athletic shoes and

apparel and a major manufacturer of sports equipment

• The brand alone is valued at $10.7 Billion making it the

most valuable brand among sports businesses

Products • Their first products were track running shoes

• They currently also make shoes, jerseys, shorts,

baselayers, etc. for a wide range of sports, including

track and field, baseball, ice hockey, tennis,

association football (soccer), lacrosse, basketball, and

cricket

• Nike recently teamed up with Apple Inc. to produce the

Nike+ product that monitors a runner's performance via

a radio device in the shoe that links to the iPod nano

PORTFOLIO OF BRANDS

• Converse Inc.

• Hurley International

• Jordan Brand

• Nike Golf

• Sold Starter in 2007 and Bauer Hockey in 2008

• The company sold Umbro in 2012 and Cole Haan in

2013

The Making of the Shoes 1) The Design Process

-establish target price, target audience and product

features

-produce "tech package" to send to subcontractors in

factories in Europe and Asia

2) Supplies

A. Raw Materials

-fabric

-plastic

-rubber

-foams

-metallics

B. Textiles and Leathers

3) Cutting

In this department, the top part of the shoe or the "upper" is made

4) Sewing (of upper section above the sole)

In this process, the upper portion is sewed into a design form

5) Stock fitting (prepares the sole)

The sole of the shoes are prepared in this process.

• SUPPLIES :

• RAW MATERIAL

• TEXTILES & LEATHERS

CUTTING SEWING

STOCK FITTING

6) Lasting (prepares attachment of upper to the

sole)

The upper portion of the shoe prepared is attached to the sole of

the shoe

7) Heeling (attaches and shapes heel bottom to

final form)

After the upper portion is attached to the sole of the shoe, the heel

is attached to the sole and is given its final form. This process is

termed as heeling