Building World Class Retail Clothing Brand

Building World-Class Retail Clothing Brand: Roadmap for

Bangladesh

A time demanding initiative not to remain one of the suppliers of RMG, but to become number one player.

Year: 1 November, 2015 © Enamul Hafiz Latifee; [email protected]; +880 1717 190 567

Brand is defined as a “name, term, sign or symbol (or a combination of these) that identifies the maker or

seller of the product”

- Philip Kotler, The Father of Marketing

© Enamul Hafiz Latifee; [email protected]; +880 1717 190 567

A difference between being a Supplier and Retail Brand

Brands like H&M

sale it for $12

An unidentified supplier sales it for only $3.81 max.

You are loosing $8.19 per Polo T Shirt


Still you are happy with it even after knowing, you could earn 3 times more than now if you just own a silly shop?

Let us go inside of the vein then!


World Class Brands


What a World Class Brand is doing: A bird’s eye view


Where Bangladesh is?

Bangladesh is just one of the

suppliers of RMG, where Buyers

source from because of it’s price

competitiveness!

Read the appreciatory word ‘Price Competitiveness’ as the

‘Cheapest Source’, now here you go.

It just points at your eyes that you are loosing huge amount of money only because of you are the Cheapest Source! Shocked Still? Let us discover it further!© Enamul Hafiz Latifee; [email protected];

+880 1717 190 567

Bangladesh earned $25.5 billion in FY 2014-15: A matter of joy or not?

Bangladesh now Bangladesh could0

20

40

60

80

100

120

If Bangladesh were into Retail Branding then it can reach this optimal point, which is 4 times than present export earning.


What is Bangladesh doing actually?


What does Bangladesh need really for building World Class Brands?


At first you should be confined yourself to stand out of the crowd!

Obstacles that refrain Bangladesh from building a World Class Retail Brand

Mental Clots• Invisible pre-assumed factors

Real World Issues• Visible physical factors


Invisible pre-assumed factors

• Firstly, to think that it is not possible to establish a retail brand

• Secondly, if it is possible then customers of developed countries where Bangladesh RMG Sector is concentrated to will not buy Bangladeshi products beside established world class brands


Visible physical factors

• Firstly, lack in fashion designing capacity• Secondly, lack in round the clock information

about fashion trend and preference of customers

• Thirdly, lack in filling up the existing skill gap to forecast fashion modeling

• Fourthly, lack in progressive marketing and promotion in worldwide media by stakeholders


How can we pave to retail branding then?

“We can not solve our problems with the same level of thinking that created them”

- Albert Einstein



• Creating newer level of thinking to look at the present world competition which is the subject to achieve through conducting in-depth research.

• Innovating new designs at homogenous product to make it different one.

• A catchy name, term, sign or symbol (or a combination of these) should be formulated.



• Cluster investment should be made following East Indian Company’s strategy in all the countries and continents.

• Crowd-funding can be encouraged even to fuel up financial basement thus to hedge liquidity crises by engaging interested Bangladeshi mass people.

• Retail shop should be opened at every potential country to establish the Brand & know the taste of consumers of that particular country.



• Have to find out ways by conducting cross-sectional and case studies over the collected data of different established world Class Brands for paving into Retail Branding.

• Aggressive should real world offline and online marketing be run simultaneously to prevail into customers’ attention always.

• Have to evaluate how consumers will take you as a Brand by using rationality analysis.


• Evaluation of competing Brands should be accomplished through Game Theory.

• Appraisal of investing in Africa under cluster system should be done which can be key-point to sustain the Brand Value Chain.



Thank You!


Documents

Building World Class Retail Clothing Brand