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Building a Killer Personal Brand The What and Why of Personal Branding Jason Alba JibberJobber.com [email protected]

Building a Killer Personal Brand The What and Why of Personal Branding

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Building a Killer Personal Brand

The What and Why of Personal Branding

Jason AlbaJibberJobber.com

[email protected]

“The Brand Called You”1997

Tom Peters in Fast Company“…what it takes to become

CEO of Me, Inc.”

August 1997: http://www.fastcompany.com/28905/brand-called-you

Q: “What is my personal brand?”

reword to:

Q: “How do others perceive me?”

How Are You Perceived?

rainmakerthought leader

follower

Smart thinker

Great presenter

Nice

presentable

Great analyst

team player

Subject matter expert

creator

leader

Personal branding in perspective:

Subject Matter Expertor

Thought Leader(ship)

The *other* part of yourpersonal brand:

Can people find you?

Perception for people who don’t know you – how do

they find you?

Social tools / google / word of mouth / etc

The Pepperdine Conversation

“I just feel like all this talk about personal branding is

pigeon-holing me.”

Pigeon-hole: A small compartment, open at the front and part of a set, where letters or messages may be left for individuals.

personal branding vs.

nicheRicky Ray Butler (Plaid Social Labs):

“The more niche we get, the more we grow.”

Niche = growth

Nicheless = less focus“who do I market to?”

Why people fear nichesThe entire world (aka, the market)

Blue ocean / blue sky – the world is

at my feet!

Why people fear nichesThe entire world (aka, the market) My defined niche

Blue ocean / blue sky – the world is

at my feet!

Right FitPerfect Fit

Why people fear nichesThe entire world (aka, the market) My defined niche

Right FitPerfect FitDEAD ZONE !?!?

Personal Branding Influencers

William Arruda Dan Schawbel Kirsten Vernon

Niche: corporate Niche: EntrepreneursNiche: Gen Y

Job

Money

Career

$ Security: How People Made (Make) Money

Pre-2000{Job Security}

“Go to school”

Develop skills

Work ethic

Hustle

Post-2000{Career management}

Relevant contacts

Nurture relationships

Your Personal Brand(corporate brand)

“Income Security”

$ Cost

Effo

rtBook + publisher

Short ebook

About.me

Pay ghostwriter

Speaking circuit

New clothes

30 second pitch

Professional blog

Social blitz

Advertisements

About.me

ebook

TaglineDefine brand boundaries

On-brand picture/avatar

30 Second PitchBusiness Cards

LinkedIn Profile (Summary, etc.)

blogTestimonials

speaker??

12 Month Strategy: Step by Step

Personal Branding Influencers

William Arruda Dan Schawbel Kirsten Vernon

Niche: corporate Niche: EntrepreneursNiche: Gen Y

INDUSTRY Influencers

William Arruda Dan Schawbel Kirsten Vernon

Niche: corporate Niche: EntrepreneursNiche: Gen Y

INDUSTRY Influencers

Who, in your industry (company, location, etc.) is THE PERSON that is perceived as:

The expert?

Reliable?

Great to work with?

Likeable?

Someone who can get the job done?

Respected?

+

INDUSTRY Influencers

Who, in your industry (company, location, etc.) is THE PERSON that is perceived as:

The joke?

Annoying?

Smells bad?

Lazy?

Two-faced?

A nobody? (“who is that?”)

-

Ask Others

360 Degree

Bosses

SubordinatesReports

Peers Colleague

s

Customers

360 Degree QuestionsWhat do you REALLY want to know?

Cereal or dog types? “What do you think of me?”

“What do others think of me?”“Am I well known for _______?”Make it easy for them to answer

Make it anonymous

360 Degree Responses

Use their language in your branding

“People say I am the best programmer they have worked with, and that they really enjoy

working with me because of my strong communication skills.”

Wrap-up

Personal Branding Foundational Thoughts

Your brand is how others perceive you Think: Subject Matter Expert (SME) or Thought Leader Can people find you? Are people learning about you? Niche vs. general purpose Personal branding: career management & income security Develop a strategy over time, and build on each previous

step Cost of your strategy: money vs. time Recognize that you are perceived within your industry