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Certification Business ProductNo. Business Product Product Approval by : Basic Certification Body Basic Price Technical t = ECD Target Remarks
Regulation ( IDR/ USD ) Manpower Manpower ( % ) Competency Manhours ( USD ) ( Qty )
1 JAS Marking ( Plywood, Laminated Veneer Japanese Agicultural Std ( JAS ) Registered Overseas Certifying Body 5.00 Lumber (LVL ), Glued Laminated ( ROCB )timber ( GLT ), Flooring,Finger Jointed Structural Lumberwood Framing Flatformconstruction ( FJSL )
2 California Air Resource Board ( CARB ) by : CARB California Code of Regulation California Air Resource Board ( CARB ) 5.00 ( Hardwood Plywood, section 93120-93120.12Particle board, Medium densityFiberboard
3 CE Marking European Std EN 13986:2004 BM Trada Certification Ltd, UK and 5.00 Klauditz Wilhelm Institude ( WKI )
Hoizforchung, Germany
4 ISO 9001 ( Quality Mgmt System ) accredited by : Komite Akreditasi 10.00 Nasional ( KAN ), BM Trada,acrredited by : UKAS ( UnitedKingdom Accreditation Services ).
5 ISO 14001 ( Environmental Mgmt System )accredited by : Komite Akreditasi 10.00 Nasional ( KAN ), BM Trada,acrredited by : UKAS ( UnitedKingdom Accreditation Services ).
6 ISO 22000 ( Food Safety Mgmt System ) 10.00
7 Hazard Analysis Critical Control Unit ( HACCP ) 5.00 8 Organic Certification9 Sistem Jaminan Varitas ( SJV )10 RSPO RSPO Regulation RSPO Executive Board 5.00
11 ISPO 19/ Permentan/OT. 140/3/2011 Komisi ISPO 1 Kebun + 1 PKS 4MP, 40 MH, 18M 20.00 12 Sustainable Forest Management ( SFM )13 Chain of Custody ( CoC )
Pengelolaan Hutan Produksi Alam Lestari ( PHPL )14 Pengelolaan Hutan Produk Lestari ( PHPL ) Lembaga Eko Label Indonesia ( LEI )15 Sistem Verifikasi Legalitas Kayu ( SVLK ) Government Regulation Komite Akreditasi Nasional ( KAN ) 5.00
Lembaga Eko Label Indonesia ( LEI )16 Eco Label 5.00 17 Cargo and Marine Survey 5.00 18 Testing & Calibration 10.00
Total Target ( % ) 100.00 Total Target ( IDR ) ( USD )
PT. MUTU AGUNG LESTARIPEOPLE AND MARKETING DEVELOPMENT
( PD & MD ROAD MAP )VISION : to be one of the best independent testing, inspection, certification, ( TIC ), body inAsia Pasific with extensive international exposure.
MISSION : To provide the best service in the Testing, Inspection, Certification, professionallybased on professional attitude and moral integrity.
COMPANY GOALS & STRATEGYTo achieve Target ( JAS Marking, CARB, CE Marking, ISO 9001, 14001, 22000,HACCP, Organic Certification, SJV, RSPO, ISPO, SFM, CoC, PHPL, SVLK, Eco Label, Cargo & Marine Survey, Testing & Calibration.
PHASE 1 PHASE 2 PHASE 3
IT DatabaseCustomer Database
A
Biz process mapping, org chart, Job Description.
B
C
1
2
3
4
5
Sales/ Mkt Engineer Team
Sales Promotion, Legal/ Contract
Internal Communication - Technical.External Communication - Customer
Marketing Development Marketing Process Marketing Goal
Price Offering - Contract
Audit Stage 1 - 2,Surveillance
Customer Satisfaction
Compliance to requirement
Certificate
Customer Loyalty
Repetitive Order
6
7
8
9
PT. MUTU AGUNG LESTARIPEOPLE AND MARKETING DEVELOPMENT
( PD & MD ROAD MAP )VISION : to be one of the best independent testing, inspection, certification, ( TIC ), body in
MISSION : To provide the best service in the Testing, Inspection, Certification, professionally
PHASE 3
Marketing Goal
Customer Satisfaction
Customer Loyalty
Repetitive Order
10
11
12
KPI - Marketing - PT. Mutu Agung Lestari
No. Area Kinerja Key Performance Indicators Bobot Target Realisasi SkorUtama KPI akhir tahun
( % ) ( % ) ( % ) ( % )1 2 3 4=(3/2*100%)
2*18*12 = 432 1 Tanda Tangan Jlh Penanda tanganan kontrak
Kontrak. kustomer baru, min 2 per item 15.00 100.00 90.00 0.90 bisnis per bulan.
2 Pembayaran Perbandingan antara Nilai 15.00 100.00 90.00 0.90 kontrak dari kustomerkontrak Vs Uang yg dibayarkan
oleh kustomer
3 Pangsa Pasar 10.00 100.00 75.00 0.75 Domestik ( % ) Estimasi Pasar domestik
4 Pangsa Pasar 15.00 70.00 60.00 0.86 Asia Pasifik ( % ) Estimasi Pasar Asia Pasifik
5 Tingkat kepuasan 20.00 90.00 80.00 0.89 Pelanggan Total Jlh Keluhan
6 Tingkat Pemenuhan 15.00 80.00 80.00 1.00 keluhan pelanggan Jlh. Pel. Th t-1
7 Tingkat loyalitas Survey Loyalitas Pelanggan 10.00 80.00 70.00 0.88 Pelanggan
Total 100.00
Skor Akhir = 89% merupakan Prestasi Department Marketing pada tahun yg sedang berjalan
Jlh Penjualan aktual * 100 %
Jlh Penjualan aktual * 100 %
Jlh Keluhan terlayani *100%
Jlh. Pel. Th t - Jlh Pel, th t-1 *100%
KPI - Marketing - PT. Mutu Agung Lestari
Skoraklhir( % )
5=(4*1)/100
0.14
0.14
0.08
0.13
0.18
0.15
0.09
0.89
Skor Akhir = 89% merupakan Prestasi Department Marketing pada tahun yg sedang berjalan
Annual Bonus Formulae
No. Range Score Result Annual Bonus( % * Net Profit )
1 94.00 100.00 A+ Excellent 15.00 2 85.00 93.90 B+ Good 13.00 3 75.00 84.90 B- Good 11.00 4 64.00 74.90 C+ Average 9.00 5 50.00 63.90 C- Average 7.00 6 - 49.00 D Below Average -
Kontribusi Lembaga Sertifikasi terhadap proses ISPO.( Ref. Pengumuman Publik Komisi ISPO )
data
Mutu A
gung L
estari
SAI Gl
obal I
nd.
Mutu H
ijau I
nd.
SGS In
donesi
a
BSI Gr
oup
Mutu I
nd. St
rategi
s
Sucofi
ndo
TUV No
rd
PT. AJ
A
TUV Rh
einlan
d
N 30.00 14.00 3.00 13.00 6.00 9.00 9.00 6.00 10.00 6.00
% 28.30 13.21 2.83 12.26 5.66 8.49 8.49 5.66 9.43 5.66
Mutu Agung Lestari
SAI Global Ind.
Mutu Hijau Ind.
SGS Indonesia
BSI Group
Mutu Ind. Strategis
Sucofindo
TUV Nord
PT. AJA
TUV Rheinland
LRQA Indonesia.
Agri Mandiri Lestari
Total -
100.00
200.00
% Kontribusi LS terhadap proses ISPO
N %
Mutu Agung Lestari
SAI Global Ind.
Mutu Hijau Ind.
SGS Indonesia
BSI Group
Mutu Ind. Strategis
Sucofindo
TUV Nord
PT. AJA
TUV Rheinland
LRQA Indonesia.
Agri Mandiri Lestari
Total -
100.00
200.00
% Kontribusi LS terhadap proses ISPO
N %
Kontribusi Lembaga Sertifikasi terhadap proses ISPO.( Ref. Pengumuman Publik Komisi ISPO )
LRQA I
ndones
ia.
Agri M
andiri
Lesta
ri
Total
- - 106.00
100.00
Actual 2015Laboratorium
Lab
Lingku
ngan
Lab
Food (
PSAT
)
Lab
Kalibr
asi
Lab
Uji Da
un
Sub
- Tota
l
Janu
ary
Febr
uary
IDR ( 000 ) 120,000.00 ### 150,000.00 564,000.00 3,234,000.00 269,500.00 269,500.00
CPO I
nspeti
on
Sub T
otal
SVLK
Indust
ri
C o C
Sub T
otal
IDR ( 000 ) IDR ( 000 ) IDR ( 000 ) ### ### 1,250,000.00 375,000.00 1,625,000.00
V. AGRI CULTUREPHPL
KEMHU
T
PHPL
LEI
VLK
HUTAN
KEMHUT
SFM
( HA )
FSC
SFM
( HT )
FSC/
FCC
Sub
- Tota
l
IDR ( 000 ) IDR ( 000 ) IDR ( 000 ) IDR ( 000 ) IDR ( 000 )
857,500.00 958,000.00 740,000.00 600,000.00 300,000.00 3,455,500.00
ISO 90
01
ISO 14
001
LSU
EKO LA
BEL
Sub To
tal
IDR ( 000 ) IDR ( 000 ) IDR ( 000 ) IDR ( 000 )
470,250.00 106,875.00 250,000.00 21,375.00 848,500.00
ISO 22
000 SM
KP
HACCP
ORGANI
K
SJV
Sub To
tal
IDR ( 000 ) IDR ( 000 ) IDR ( 000 ) IDR ( 000 )
56,250.00 42,750.00 54,000.00 47,250.00 200,250.00
3 Laboratorium 3,234,000.00 4 Inspection 2,000,000.00 5 Wood Supply Chain 1,625,000.00 2 Forestry 3,455,500.00 1 Agri Culture 8,400,000.00 6 MSC 848,500.00 7 Food 200,250.00
Total 19,763,250.00
Plan Vs Actual Budget Monitoring 2015PT. Mutu Agung Lestari
Produk/ Jasa Target 2015 Jan FebPlan Actual Plan Actual
IDR ( 000 ) IDR ( 000 IDR ( 000 )IDR ( 000 )
Lab/ Testing ( 3 ) 3,234,000 269,500 269,500
Inspection 2,000,000 166,667 166,667
Wood Supply Chain 1,625,000 135,417 135,417
Forestry ( 2 ) 3,455,500 287,958 287,958
Agriculture ( 1 ) 8,400,000 700,000 700,000
MSC 848,500 70,708 70,708
Food 200,250 16,688 16,688
Total 19,763,250 1,646,938
Plan Vs Actual Budget Monitoring 2015PT. Mutu Agung Lestari
MarchPlan Actual
IDR ( 000 IDR ( 000 )
269,500
166,667
135,417
287,958
700,000 -
70,708
16,688
Marketing Program ControlI.1. ISPO P & CPIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- ) ( 000,- )
Plan 6,300,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 Actual
Marketing Program ControlI.2 RSPO P & CPIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 6,300,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000 525,000
Actual
Marketing Program ControlII. ( PHPL KEMHUT, PHPL LEI, VLK HUTAN KEMHUT, SFM ( HA ) FSC, SFM ( HT ) FSC/ FCC )
PIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 3,455,500 287,958 287,958 287,958 287,958 287,958 287,958 287,958 287,958 287,958 287,958
Actual
Marketing Program ControlIII. ( Lab, Lingkungan - Lab, Food PSAT - Lab, Kalibrasi, Lab, Uji Daun )
PIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 3,234,000 269,500 269,500 269,500 269,500 269,500 269,500 269,500 269,500 269,500 269,500
Actual
Marketing Program ControlIV. CPO Inspection
PIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 2,000,000 166,667 166,667 166,667 166,667 166,667 166,667 166,667 166,667 166,667 166,667
Actual
Marketing Program ControlV. SVLK INDUSTRI - CoC
PIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 1,625,000 135,417 135,417 135,417 135,417 135,417 135,417 135,417 135,417 135,417 135,417
Actual
Marketing Program ControlVI. ( ISO 9001- 14001 - LSU - EKO LABEL )
PIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 848,500 70,708 70,708 70,708 70,708 70,708 70,708 70,708 70,708 70,708 70,708
Actual
Marketing Program ControlVII. Food ( ISO 22000 SMKP - HACCP - ORGANIK - SJV )
PIC :…………………….
Annu
al T
arge
t 15
Jan
Feb
Mar
Apr
May
June
Jul
Augt
Sept
Oct
IDR( 000,- )
Plan 200,250 16,688 16,688 16,688 16,688 16,688 16,688 16,688 16,688 16,688 16,688
Actual
Marketing Program ControlI.1. ISPO P & CPIC :…………………….
Nov
Dec
IDR IDR
( 000,- ) ( 000,- ) 525,000 525,000
Marketing Program ControlI.2 RSPO P & CPIC :…………………….
Nov
Dec
525,000 525,000
Marketing Program ControlII. ( PHPL KEMHUT, PHPL LEI, VLK HUTAN KEMHUT, SFM ( HA ) FSC, SFM ( HT ) FSC/ FCC )
PIC :…………………….No
v
Dec
287,958 287,958
Marketing Program ControlIII. ( Lab, Lingkungan - Lab, Food PSAT - Lab, Kalibrasi, Lab, Uji Daun )
PIC :…………………….
Nov
Dec
269,500 269,500
Marketing Program ControlIV. CPO Inspection
PIC :…………………….
Nov
Dec
166,667 166,667
Marketing Program ControlV. SVLK INDUSTRI - CoC
PIC :…………………….
Nov
Dec
135,417 135,417
Marketing Program ControlVI. ( ISO 9001- 14001 - LSU - EKO LABEL )
PIC :…………………….
Nov
Dec
70,708 70,708
Marketing Program ControlVII. Food ( ISO 22000 SMKP - HACCP - ORGANIK - SJV )
PIC :…………………….
Nov
Dec
16,688 16,688
Core Business Vs Estimation Completed Date ( ECD )
Core Business 1. D
okum
en V
-Leg
al
2. L
SU P
ariw
isat
a
3. I
SO 9
001-
2008
( Q
uali
ty S
yste
m )
4. I
SO 1
4001
-200
4 (
Envi
ronm
enta
l )
5. I
SO 2
2000
-200
5 (
Food
Saf
ety
)
6. P
HPL
- Ek
o La
bel
Ind.
7. R
SPO
( RS
PO r
eq's
)
8. I
SPO
( Pe
rizi
nan,
Ped
oman
Tek
hnis
, Li
ngku
ngan
, Pe
kerj
a, S
osia
l, E
k, U
saha
Ber
kela
njut
an )
9. H
ACCP
( H
azar
d )
Comp
lian
ce w
ith
Food
Ind
, re
q's.
( 000,- )( 000,- )( 000,- )( 000,- )( 000,- )( 000,- ) ( 000,- ) ( 000,- ) ( 000,- )
Sign Contract MKT 1.00 1.00 1.00 1.00 Time Estimation for auditMKT/ENG 24.00 15.00 15.00 15.00 Audit Stage 1 ENG 5.00 5.00 5.00 5.00 Audit Stage 2 ENG 5.00 5.00 5.00 5.00 Surveillance ENG N/A 5.00 5.00 Corrective action ENG 22.00 10.00 44.00 22.00 Issued Certificate ENG 10.00 10.00 88.00 66.00 Maintainability MKT t.b.d t.b.d Total Mandays 67.00 46.00 163.00 109.00
Basic Price 138,000 % Margin 10-30%
Core Business Vs Estimation Completed Date ( ECD )
Core Business 10.
Sert
ifik
asi
Eko
Labe
l
11.
CARB
( H
ardw
ood
Plyw
ood,
Par
ticl
eboa
rd,
Fibe
rboa
rd)
12.
Surv
eyor
for
Car
go &
Mar
ine
13.
Sert
ifik
asi
Orga
nik
( Fo
od p
rodu
ct c
ompl
ianc
e wi
th
orga
nic
req'
s )
14.
Chai
n of
Cus
tody
( C
oC )
15.
Lega
lita
s Ka
yu -
(
SVLK
)
16.
Peng
elol
aan
Huta
n Pr
oduk
si L
esta
ri (
PHP
L )
17.
JAS
Mark
ing
( Pl
ywoo
d,
LVL,
GLT
, Fl
oori
ng,
FJSL
W, F
JSL
)
18.
CE M
arki
ng
19.
Lab,
Kal
ibra
si
20.
Lab,
Uji
( 000,- )( 000,- )( 000,- )( 000,- )( 000,- )( 000,- ) ( 000,- ) ( 000,- ) ( 000,- )( 000,- )( 000,- )
Sign Contract MKT 1.00 1.00 1.00 1.00 Time Estimation for auditMKT/ENG 24.00 15.00 15.00 15.00 Audit Stage 1 ENG 5.00 5.00 5.00 5.00 Audit Stage 2 ENG 5.00 5.00 5.00 5.00 Surveillance ENG N/A 5.00 5.00 Corrective action ENG 22.00 10.00 44.00 22.00 Issued Certificate ENG 10.00 10.00 88.00 66.00 Maintainability MKT t.b.d t.b.d Total Mandays 67.00 46.00 163.00 109.00 Basic Price 138,000 % Margin 10-30%