annualr eport - 2011 – 2012

AAAAANNUALNNUALNNUALNNUALNNUAL R R R R REPOREPOREPOREPOREPORTTTTT

2011 – 2012

MINISTRY OF INFORMATIONAND

BROADCASTING

Published by the Director General, Publications Division, Ministry of Information and Broadcasting,Government of India

Typeset at : Quick Prints, New Delhi-110 028

Printed at : Chaar Dishayen Printers Pvt. Ltd. Noida

CONTENTSCONTENTSCONTENTSCONTENTSCONTENTS

Highlights of the YHighlights of the YHighlights of the YHighlights of the YHighlights of the Yearearearearear

1 Overview .................................................................................................................................. 1

2 Role and Functions of the Ministry ............................................................................................ 5

3 New Initiatives .......................................................................................................................... 9

4 Activities under Information sector .......................................................................................... 13

5 Activities under Broadcasting sector ......................................................................................... 87

6 Activities under Films sector .................................................................................................. 201

7 Activities under International Cooperation ............................................................................. 255

8 Representation of Scheduled Castes/ Scheduled Tribes / OBCs in Service .............................. 259

9 Representation of Physically Disabled Persons in Service ........................................................ 262

10 Use of Official Language ....................................................................................................... 264

11 Women Welfare Activities ..................................................................................................... 266

12 Vigilance Related Matters ...................................................................................................... 268

13 Citizens’ Charter & Grievance Redressal Mechanism .............................................................. 269

14 Right to Information Act, 2005-Related Matters ..................................................................... 271

15 Accounting and Internal Audit ............................................................................................... 273

16 CAG Paras ........................................................................................................................... 279

17 Implementation of the Judgements / Orders of CATs ............................................................. 280

18 Plan Outlay .......................................................................................................................... 281

19 Media Unit-Wise Budget ........................................................................................................ 293

20 Organizational Chart of Ministry of I&B................................................................................. 297

Designations in the Ministry .................................................................................................. 298

Website Addresses of Media Units of MIB .............................................................................. 301

ContentsContentsContentsContentsContents

Minister for I & B Smt. Ambika Soni having a look at the poster exhibition after inaugurating the1st National Community Radio Sammelan for

Operational Community Radio Stations of India, in New Delhi


HIGHLIGHTS OF THE YEARHIGHLIGHTS OF THE YEARHIGHLIGHTS OF THE YEARHIGHLIGHTS OF THE YEARHIGHLIGHTS OF THE YEAR

INFORMAINFORMAINFORMAINFORMAINFORMATION WINGTION WINGTION WINGTION WINGTION WING

� Cabinet approved the Press and Registration of Books and Publications Bill (PRB), 2011 to replace thePRB Act 1867 to cater to the phenomenal growth of the Print Media Sector, especially in view of theliberalization of the Government policies. The Bill was introduced in the Lok Sabha on 16th Dec. 2011.

� A ‘Report to the People 2010- 11’ on completion of two years of the UPA Government, highlightingthe achievements of the Government was published in May 2011.

� India and Afghanistan signed a Memorandum of Understanding (MoU) on 24th May, 2011 for capacitybuilding and to boost cooperation in critical sectors of information & broadcasting. The areas aredevelopment of media policies and strategies, identifying areas of reform and restructuring in the mediasector and development and standardization of media related programmes.

� Directorate of Advertising and Visual Publicity (DAVP) published poster and booklet on ‘Jamunia’ .Carried out a mega multimedia campaign on the themes of flagship schemes under ‘Bharat Nirman’,highlighting the achievements of the Government.

� Song and Drama Division (S&DD) presented 22 Sound and Light Programmes: ‘Jamunia - TasvirBadalte Bharat Kee’ (upto November 2011) in various parts of the country. These multi-stagedprogrammes were based on the theme of developmental initiatives taken by the Government.

� Directorate of Field Publicity (DFP) arranged countrywide visits of opinion/local community leadersunder Conducted Tour/Skill Upgradation.

� For the first time the Directorate of Advertising and Visual Publicity (DAVP) empanelled agencies forissuing advertisements through Mobile Telephony (SMS) and Community Radio Stations on sociallyrelevant themes.

� Economic Editors Conference was organized on 19th & 20th October 2011 at New Delhi by PressInformation Bureau.

� Press Information Bureau (PIB) set up the Media Centre at the venue of 42nd International Film Festivalof India (IFFI) 2011 at Goa to facilitate information flow to both national and international media.

� PIB organized 89 Public Information Campaigns in different states of the country upto December2011.

� Substantial progress was achieved towards completion of National Press Centre & Soochana Bhawanunder construction for the last few years. Both facilities are likely to be completed by 2012.

� Calendar for 2012 was released on 2nd December 2011, with the theme of ‘Bharat Nirman and Flag-ship Programmes’ of the Government, twelve lakh calendars were printed for distribution.

� Bhartendu Harishchandra Awards for the years 2009 and 2010 were given on 28th December 2011.These Awards are given to published or unpublished books in four categories- Journalism and MassCommunication, Women’s Issues, Children’s Literature and National Integration.

� Two regional centres of the Indian Institute of Mass Communication (IIMC) at Amravati (Maharashtra)and Aizawl (Mizoram) became operational with PG Diploma course in English Journalism.

� Photo Division organised an exhibition titled “Priyadarshini India” as a tribute to late Prime MinisterIndira Gandhi at Kolkata on 19th & 20th November, 2011. The Division also organised National Level


Photo Contest, on different themes-depicting the life of tribals on behalf of the Ministry of TribalAffairs.

BROADCASTING WINGBROADCASTING WINGBROADCASTING WINGBROADCASTING WINGBROADCASTING WING

� Ministry’s proposal for mandatory introduction of Digital Addressable Systems (DAS) in the cable TVservices, with a time frame and road map for implementation on a pan India basis, leading to completeswitch off of analog TV services by 31st December 2014 was approved by the Cabinet, on 13th

October 2010.

� Notification was issued by the Ministry on 11th November 2011 to make it obligatory for every cableoperator to transmit or re-transmit programmes of any channel in an encrypted form through a DigitalAddressable System (DAS) in four phases. In the first phase, four metros will be shifted to DAS by 30thJune, 2012, in the second phase, 38 cities with a population greater than one million, will be coveredby 31st March 2013, in the third phase all other urban areas (municipal corporations/municipalities)except cities/towns/areas covered in Phase-I and Phase-II will undertake transition by 30th September,2014 and in the fourth Phase, the remaining areas will be covered by 31st December, 2014.

� Following the introduction of DAS the Cable Television Networks (Regulation) Act, 1995 has beenamended as the Cable Television Networks (Regulation) Amendment Act, 2011 and published in theGazette of India on 31st December 2011.

� Apart from DD Direct+ India’s first and only Free-to-Air DTH Service of Prasar Bharati, there are sixprivate DTH operators. With the rapid growth of DTH Sector the total number of DTH households isestimated to reach 38.5 million in the first half of 2012.

� Proposal for amending the Cable Television Networks (Regulation) Act, 1995 to address the problemof illegal channels approved by the Cabinet on 30th August 2011, following this the Second AmendmentBill, 2011 containing certain amendments to address the problem of illegal channels was introduced inLok Sabha on 15th December, 2011.

� For the Regulation of content in case of general entertainment channels a self-regulation mechanismhas been put in place by the broadcasters in consultation with the Ministry and a Broadcast ContentComplaints Council, (13 Member body) has been set up and made operational from 1st July 2011.

� With a view to bring in transparency in the selection of private satellite TV channels on DD DTHplatform and to increase its revenue earnings, Doordarshan allocated slots of 21 vacant channelsthrough e-auction held on 28th July 2011. DD generated R 46.32 crore through this auction. Thesecond e-auction for allocating slots of 5 vacant channels on its DTH platform was held on 30th August2011, which generated r 16.66 crore for DD.

� First National Sammelan for functional CRS was organised at Vigyan Bhawan from 7th to 9th April2011, where the first ever CR Compendium was prepared which contains success stories, challengesfaced etc. The best Community Radio Stations were awarded on this occasion.

� Ministry has so far issued 363 Letters of Intent (LOI) for setting up of CRS. In the year 2011, 100 LOIswere issued, the highest in a calendar year and 125 Community Radio Stations became operational.

� The total number of Private FM Radio Channels operating in India as on 31st January 2012 is 245spread over 85 cities.

� FM Phase III Policy extends FM Radio Services to about 227 New cities. A total of 839 new private FMRadio channels are expected to be set up under the Phase III Policy.

� Amendment in Policy Guidelines for uplinking and downlinking of TV Channels from India wasapproved by the Cabinet on 7th October 2011 and notified on Ministry’s website on 5th December2011.


� 158 TV channels have been granted permission for up linking from India during the period 1st April2011 to 31st January 2012 the total number of channels has reached to 733. (News and Currentaffairs channels-386 and Non-News and Current affairs channels-347). 15 TV channels granted per-mission for downlinking into India during the period with total number reaching to 89.

� Five teleports granted permission for uplinking of TV channels from India during the period 1st April2011 to 31st January 2012 with this the total number of teleports has reached 87.

FILMS WINGFILMS WINGFILMS WINGFILMS WINGFILMS WING

� Ms. Leela Samson, a noted choreographer, instructor and writer was appointed as Chairperson ofCentral Board of Film Certification (CBFC) in an honorary capacity for a period of three years from 1st

April 2011.

� To commemorate the 150th birth anniversary of Nobel Laureate Rabindranath Tagore, a set of sixDVDs produced by the National Film Development Corporation (NFDC), titled “Tagore Stories onFilm” was released on 7th May 2011.

� The 14th Shanghai International Film Festival nominated entries of the Directorate of Film Festivals forspecial screening. ‘Moner Manush’, the Golden Peacock award winning film in IFFI 2010, for GoldenGoblet Film Competition Section while the film ‘Raavanan’ was selected for ‘India Showcase’.

� The Ministry joined hands with the Ministry of Tourism to promote an integrated campaign on ‘Cin-emas of India’ and ‘Incredible India at the Cannes Film Festival held from 11th to 22nd May, 2011.

� Planning Commission gave approval to the new Plan Scheme. ‘National Film Heritage Mission (NFHM)for an amount of r 660 crore ‘in principle’. Under this Scheme, it is proposed to restore and digitalisethe heritage films in the possession of various film media units of this Ministry and also in privatehands. In all about 1500 feature films and 1500 short films are to be restored and 1000 feature filmsand 2000 short films digitalised.

� An audiovisual Co-production Agreement was signed between the Government of India and the Gov-ernment of New Zealand on 28th June, 2011 which will allow film producers from both the countriesaccess to production, post production and other facilities in each other’s country.

� Central Board of Film Certification (CBFC) organized ‘SAMVAAD CBFC 2011’ an interactive seminaron cinema and certification issues, in partnership with CII on 14th June, 2011 at Mumbai.

� 58th National Film Awards 2010 were presented by President, Smt. Pratibha Devisingh Patil during afunction held on 9th September 2011. Dadasaheb Phalke Award was conferred upon K. Balachander,the veteran Tamil film maker. Award for the Best Feature Film was given to ‘Adaminte Makan Abu’(Malayalam).

� The Ministry is working on a proposal to declare SRFTI, Kolkata and FTII, Pune, as Institutions ofNational Importance through an Act of Parliament.

� The 42nd International Film Festival of India (IFFI) was held at Goa from 23rd November to 3rd Decem-ber 2011. For the first time, the Life Time Achievement award was conferred upon French film makerBertrand Tavernier. Columbian film ‘Porfirio’ directed by Alejandro Landes and produced by FrancisoAljure bagged the Golden Peacock Award for the Best Film, Indian film ‘Adaminte Makan Abu’(Malayalam) won the Special Jury Award.

� As part of the 42nd International Film Festival of India (IFFI), the National Film Archives of India (NFAI),organised an exhibition of Posters and Photographs titled “Music and Song in Indian Cinema” high-lighting the contributions of music directors, lyricists and singers. National Film Development Corpo-ration of India (NFDC) organized its 5th edition of Film Bazaar during the Festival.


� Children’s Film Society, India organized 17th Edition of International Children’s Films Festival atHyderabad from 14 to 20 November 2011. Iranian film ‘Meadows’ won the Golden Elephant for BestFeature Film, International. Among Indian films ‘Chillar Party’ won the Golden Elephant for BestFeature Film.

ECONOMIC WINGECONOMIC WINGECONOMIC WINGECONOMIC WINGECONOMIC WING

� Report of the Working Group on Information & Broadcasting Sector, set up for the Twelfth Five YearPlan (2012-17) submitted to the Planning Commission.

� Twelfth Five Year Plan proposals (2012-17) for the Ministry formulated and submitted to the PlanningCommission.

� Submitted Report of Economic Advisory Committee (EAC) set up to make recommendations onempanelment criteria and a rate structure for spots/tickers/scrolls and sponsored programmes forGovernment publicity in Private TV Channels, FM Radio Stations and Community Radio Stations.

� In line with the National Innovation Council, an Innovation Council for Media and Entertainmentsector was set up under the Chairmanship of Smt. Asha Swarup, former Secretary I & B to preparea road map for innovations in the sector.

� A number of initiatives were taken towards implementation of “e-office” project in the Ministry withthe major objective of making it a ‘paperless office’.


India’s Cultural Heritage on stage at the inauguration of IFFI-2011, Goa


Minister for I & B Smt. Ambika Soni and Home Minister Shri P. Chidambaram with their Cabinet colleaguesduring the release of the official calendar 2012, brought out by DAVP

1

The Ministry of Information and Broadcasting, throughmass communication media comprising radio, television,film, print media, advertising and traditional mode ofcommunications like dance and drama plays an effectiverole in communicating information. The Ministry is involvedin catering to the entertainment needs of various agegroups and drawing attention of the people on mattersof national integrity, environmental protection, health

care and family welfare, eradication of illiteracy andissues relating to women, children, minority and otherdisadvantaged sections of the society. The Ministry isdivided into four wings i.e. the Information Wing, theBroadcasting Wing, the Films Wing and the IntegratedFinance Wing. The Ministry functions through its 21media units/ attached & subordinate offices, autonomousbodies and PSUs. The Main Secretariat of the Ministry

CHAPTER 1CHAPTER 1CHAPTER 1CHAPTER 1CHAPTER 1

www.mib.gov.in

President, Smt. Pratibha Devisingh Patil, Minister for I & B, Smt. Ambika Soni, Minister of State for I & B, ShriChoudhury Mohan Jatua, former Secretary, I & B, Shri Raghu Menon, Dr. Devisingh Ramsingh Shekhawat and

other dignitaries at the 58th National Film Awards function in New Delhi

OVERVIEW

2

is headed by a Secretary, assisted by Additional Secretary,an Additional Secretary & Financial Advisor, a SeniorEconomic Advisor, three Joint Secretaries, one EconomicAdvisor and a Chief Controller of Accounts. There are17 posts of the level of Director/Deputy Secretary, 25of Under Secretary level, including DD(IES), OSD(IIS)and Senior Analyst, one Sr. PPS, 5 PPS, 57 of otherGazetted Officers and 265 non-gazetted posts in thedifferent wings of the Main Secretariat.

The Information Wing under the Joint Secretary (Policy& Administration) handles policy matters of the printand press media and publicity requirements of theGovernment. This Wing also looks after the generaladministration of the Ministry.

The Broadcasting Wing under Joint Secretary(Broadcasting) handles matters pertaining to the electronicmedia. It formulates policies and frames rules and

regulations for this Sector, which include public servicebroadcasting, operation of cable television, private televisionchannels, FM and Community Radio etc.

The Films Wing under Joint Secretary (Films) handlesissues relating to the Film Sector. It is involved in theproduction and distribution of documentary films,development and promotional activities of the film industry,including training, organization of film festivals, importand export regulations, etc.

The Integrated Finance Wing, under AS & FA andSenior Economic Advisor looks after the financial aspectsof the Ministry including budget, Plan Coordination andO&M activities. AS&FA is assisted by Economic Advisor.

The Ministry is assisted and supported in its activitiesthrough 13 Attached and Subordinate Offices, SixAutonomous Organisations and two Public SectorUndertakings.

FIELD FORMATION OF THE MINISTRY OF INFORMATION AND BROADCASTING

Attached and Subordinate Organizations Autonomous Organizations

1. Office of the Registrar of Newspapers 1. Prasar Bharati (Broadcasting Corporationfor India of India)

2. Directorate of Advertising and Visual 2. Film and Television Institute of India, PunePublicity

3. Press Information Bureau 3. Indian Institute of Mass Communication

4. Publications Division 4. Children’s Film Society, India

5. Directorate of Field Publicity 5. Press Council of India

6. Directorate of Film Festivals 6. Satyajit Ray Film and Television Institute,

7. Research, Reference and Training Division Kolkata

8. Films Division Public Sector Undertakings

9. Photo Division 1. National Film Development Corporation.

10. Song and Drama Division

11. Central Board of Film Certification 2. Broadcast Engineering Consultants India

12. National Film Archives of India Limited

13. Electronic Media Monitoring Centre

3

The Ministry of Information and Broadcasting, as

per the Allocation of Business Rules, has a widemandate in respect of information, education and

Mandate of the Ministry of Information and Broadcasting

• News Services through All India Radio (AIR) and Doordarshan (DD) for the people including Indiansabroad.

• Development of Broadcasting and Television.

• Import and Export of films.

• Development and promotion of film industry.

• Organization of film festivals and cultural exchanges for the purpose.

• Advertising and Visual Publicity on behalf of the Government of India and to get feedback on publications.

• Administration of the Press and Registration of Books Act, 1867 in respect of newspapers.

• Administration of the Cinematograph Act, 1952 in respect of certification of films.

• Dissemination of information about India within and outside the country through publications onmatters of national importance.

• Research, reference and training to assist the media units of the Ministry.

• Financial assistance to distinguished artists, musicians, instrumentalists, dancers, dramatists, etc. whohave substantially contributed to the Ministry’s institutions.

• International relations in respect of broadcasting and news services.

entertainment, to be executed with functions relating

to print and electronic media as also films.

5

The Ministry of Information and Broadcasting, hasthe following role and functions in respect ofinformation, education and entertainment to beexecuted:I.I.I.I.I. BROADCASTING POLICY ANDBROADCASTING POLICY ANDBROADCASTING POLICY ANDBROADCASTING POLICY ANDBROADCASTING POLICY AND

ADMINISTRAADMINISTRAADMINISTRAADMINISTRAADMINISTRATIONTIONTIONTIONTION• All matters relating to radio and television

broadcasting within the Union includingregulation of the use of All India Radio andDoordarshan by recognised national and

regional political parties during elections andprocedure to be followed by the officialelectronic media during periods of nationalmourning on the demise of a high dignitary.

• The enunciation and implementation of the lawrelating to radio and television broadcasting inIndia by private Indian companies or Indiannationals.

• Broadcast monitoring and Administration of thePrasar Bharati (Broadcasting Corporation of


ROLE AND FUNCTIONS OF THE MINISTRY

President, Islamic Republic of Iran Broadcasting Mr. Seyed Izatullah Zarghami during his visitinteracted with the Minister for I & B Smt. Ambika Soni in New Delhi

6

India) Act, 1990 (25 of 1990).

• All matters relating to the Indian Broadcasting(Programme) Service and the IndianBroadcasting (Engineering) Service until theyare handed over to Prasar Bharati.

II.II.II.II.II. CABLE TELEVISION POLICYCABLE TELEVISION POLICYCABLE TELEVISION POLICYCABLE TELEVISION POLICYCABLE TELEVISION POLICY• Cable Television Networks (Regulation) Act,

1995 (7 of 1995).III. RADIOIII. RADIOIII. RADIOIII. RADIOIII. RADIO• All business connected with All India Radio

embracing news services in the homeprogrammes, programmes for the foreigncountries and Indians overseas, radio journals,research in the field of broadcast engineering,monitoring of foreign broadcasts, programmeexchange and transcription services, supply ofcommunity receiving sets to State Governmentsunder the community listening scheme, etc.

• Development of radio broadcasting throughoutthe Union, installation and maintenance ofRadio Stations and Transmitters and operationof broadcasting services.

IVIVIVIVIV DOORDARSHANDOORDARSHANDOORDARSHANDOORDARSHANDOORDARSHAN• Exchange including cultural exchange of

television programmes.• Development of television throughout the

Union, including installation, maintenance andoperation of television Programme ProductionCentres and Transmitters, and operation oftelevision services.

• Promotion of production of televisionprogrammes outside Doordarshan.

VVVVV..... FILMSFILMSFILMSFILMSFILMS• Legislation under entry 60 of the Union List,

viz., 'Sanctioning of Cinematograph films forexhibition'.

• Administration of the Cinematograph Act,1952 (37 of 1952)

• Import of feature and short films for theatricaland non-theatrical viewing.

• Export of Indian films, both feature and shortfilms.

• Import of unexposed cinematograph films andvarious types of equipment required by the filmindustry.

• All matters relating to film industry, includingdevelopmental and promotional activitiesthereto.

• Promotion of good cinema by institution ofState awards for films produced in India andassistance through the National FilmDevelopment Corporation Limited.

• Production and distribution of documentariesand newsreels and other films and film stripsfor internal and external publicity.

• Preservation of films and filmic materials.• Organisation of International Film Festivals in

India and participation of India in InternationalFilm Festivals abroad.

• Organisation of Film Festivals under CulturalExchange Programmes.

• Film society movementVI.VI.VI.VI.VI. ADVERADVERADVERADVERADVERTISING AND VISUAL PUBLICITYTISING AND VISUAL PUBLICITYTISING AND VISUAL PUBLICITYTISING AND VISUAL PUBLICITYTISING AND VISUAL PUBLICITY• Production and release of advertisements on

behalf of the Government of India.VII. PRESSVII. PRESSVII. PRESSVII. PRESSVII. PRESS• Presentation and interpretation of the policies

and activities of the Government of Indiathrough the medium of the press.

• Advising Government on information problemsrelating to the Press, keeping Governmentinformed of the main trends of public opinionas reflected in the Press and liaison betweenGovernment and the Press.

• Publicity to and for the Armed Forces.• General conduct of Government relations with

the Press, excluding the administration ofsections 95 and 96 of the Code of CriminalProcedure, 1973 (2 of 1974).

• Administration of the Press and Registrationof Books Act, 1867 (25 of 1867) relating toNewspapers.

• Administration of the Press Council Act, 1978(37 of 1978).

• Allocation of Newsprint to Newspapers.

7

VIII.VIII.VIII.VIII.VIII. PUBLICA PUBLICA PUBLICA PUBLICA PUBLICATIONSTIONSTIONSTIONSTIONS• Production, sale and distribution of popular

pamphlets, books and journals on matters ofnational importance for internal as well asexternal publicity, with a view to impart uptodate and correct information about India to thegeneral public at home and abroad.

IX.IX.IX.IX.IX. RESEARCH AND REFERENCERESEARCH AND REFERENCERESEARCH AND REFERENCERESEARCH AND REFERENCERESEARCH AND REFERENCE• To assist the Media Units of the Ministry of

Information and Broadcasting in collection,compilation and preparation of materialinvolving research into published works, etc.

• Building up of a compendium of knowledgeon important subjects and to prepare guidanceand background notes on current and othertopics for the use of the Media Units of theMinistry.

Minister for I & B, Smt. Ambika Soni & Minister of State for I & B, Dr. S. Jagathrakshakan,displaying the official calendar 2012, brought out by DAVP, after its release. Home Minister

Shri P. Chidambaram, Secretary, I & B, Shri Uday Kumar Varma and DG, DAVP,Shri A.P. Frank Noronha are also seen in the picture

X.X.X.X.X. OTHER FUNCTIONSOTHER FUNCTIONSOTHER FUNCTIONSOTHER FUNCTIONSOTHER FUNCTIONS• Publicity for the policies and programmes of

Government of India• Financial assistance to distinguished musicians,

both vocal and instrumental, dancers anddramatists who have contributed substantiallyto the success of All India Radio and other unitsof the Ministry or their survivors in indigentcircumstances.

• All matters relating to the Asia-PacificBroadcasting Union, CommonwealthBroadcasting Association and the Non-AlignedNews Agency Pool.

• Cadre management of the Indian InformationService (Groups 'A' & 'B').

Third Prize winning entry of Shri Santosh Kumar Jana from Midnapur in the Colour Section of the 23rd NationalPhoto Contest on the theme “Youth in India” organised by Photo Division

9

INTRODUCTION OF DIGITINTRODUCTION OF DIGITINTRODUCTION OF DIGITINTRODUCTION OF DIGITINTRODUCTION OF DIGITAL ADDRESSABLEAL ADDRESSABLEAL ADDRESSABLEAL ADDRESSABLEAL ADDRESSABLESYSTEM IN CABLE TELEVISIONSYSTEM IN CABLE TELEVISIONSYSTEM IN CABLE TELEVISIONSYSTEM IN CABLE TELEVISIONSYSTEM IN CABLE TELEVISIONNETWORKSNETWORKSNETWORKSNETWORKSNETWORKS

The Indian Broadcasting industry is on a growthtrajectory. The sector has seen an exponentialgrowth during the last few years. India has one ofthe largest Broadcasting industries in the world withapproximately 800 Satellite Television channels, 245FM channels and more than 100 operationalCommunity Radio networks.

The Government has taken a momentous decisionfor digitalization of cable television networks toaddress the existing drawbacks in non-digitalanalogue service. The Bill to amend the existingCable Networks (Regulation) Act, 1995 to facilitatelegal framework for digitalization has been passedby both the Houses of Parliament in the wintersession of 2011.

The introduction of DAS shall be carried out in atime-bound manner. The notification for the same


Bollywood Star Shahrukh Khan presenting the first Life-Time Achievement award of IFFI to French filmmaker Mr. Bertrand Tavernier, at IFFI, 2011, Minister for I & B Smt. Ambika Soni and the

Chief Minister of Goa Shri Digambar Kamat are also seen

NEW INITIATIVES

10

was issued on 11th November 2011. As per thenotified phased plan, four metro cities would bedigitized by 30th June 2012 and by 31st December2014 in the fourth phase, the entire country will bedigitized.

FM RADIO EXPFM RADIO EXPFM RADIO EXPFM RADIO EXPFM RADIO EXPANSION (PHASE III)ANSION (PHASE III)ANSION (PHASE III)ANSION (PHASE III)ANSION (PHASE III)

Cabinet, in its meeting held on 7.7.2011, approvedthe policy Guidelines on Expansion of FM radiobroadcasting service through private agencies (Phase-III). These policy guidelines were notified on25.7.2011. Under the policy, permission for FMradio channels will be awarded through ascendinge-auction, as followed by department ofTelecommunication for the auction of 3 G and BWAspectrum. Phase-III policy will result in coverage ofall cities with a population of one lakh and abovewith private FM radio channels. The provisions ofthe policy inter-alia include carriage of AIR newsbulletins only in an unaltered form and increase inFDI+FII limit to 26% from the existing 20%.The

incentives provided in the policy with regard toJ&K, North Eastern states and Island territorieswill make the operations viable in these areas andare expected to result in betteroff-take of channels.

SETTING UP OF REGIONAL CENTRES OFSETTING UP OF REGIONAL CENTRES OFSETTING UP OF REGIONAL CENTRES OFSETTING UP OF REGIONAL CENTRES OFSETTING UP OF REGIONAL CENTRES OFIIMCIIMCIIMCIIMCIIMC

The Ministry of Information & Broadcasting hasdecided to establish four Regional Centres of theIndian Institute of Mass Communication (IIMC) inthe States of Jammu & Kashmir, Kerala,Maharashtra and Mizoram to impart quality trainingin the field of mass communication. Out of thefour, two Centres at Amravati (Maharashtra) andAizawl (Mizoram) became operational in 2011 withPG Diploma course being offered in EnglishJournalism. The remaining two centres areexpected to become operational from the comingacademic session.

Chairman, Jury on Non-feature Films Shri A.K. Bir and Chairman, Jury on Best Writing on Cinema Shri Ashok Vajpeyipresenting the recommendations for the 58th National Film Awards to the Minister for I&B Smt. Ambika Soni in

New Delhi

11

TRANSPTRANSPTRANSPTRANSPTRANSPARENCY IN THE DIRECTORAARENCY IN THE DIRECTORAARENCY IN THE DIRECTORAARENCY IN THE DIRECTORAARENCY IN THE DIRECTORATE OFTE OFTE OFTE OFTE OFADVERTISING & VISUAL PUBLICITY (DAVP)ADVERTISING & VISUAL PUBLICITY (DAVP)ADVERTISING & VISUAL PUBLICITY (DAVP)ADVERTISING & VISUAL PUBLICITY (DAVP)ADVERTISING & VISUAL PUBLICITY (DAVP)

The Ministry is making continuous efforts tostreamline the work procedures with a view toimprove transparency and delivery of services. Inthis regard, the Directorate of Advertising and VisualPublicity, the premier advertising arm of the Ministryhas recently put in place a system to release workorders and to make payments electronically to theempanelled Radio/TV channels and the newspapers.

NANANANANATIONAL MUSEUM OF INDIAN CINEMATIONAL MUSEUM OF INDIAN CINEMATIONAL MUSEUM OF INDIAN CINEMATIONAL MUSEUM OF INDIAN CINEMATIONAL MUSEUM OF INDIAN CINEMA(NMIC)(NMIC)(NMIC)(NMIC)(NMIC)

The Ministry has initiated the process for setting upa National Museum of Indian Cinema in the FilmsDivision Complex in Mumbai. The Museum wouldbe a fitting tribute to the rich cultural heritage ofIndia. It would showcase the development of Indiancinema over the decades. The museum is being setup at a cost of R 121.55 crore and is expected to beinaugurated in the centenary year of Indian Cinema,i.e. 2013.

NANANANANATIONAL CENTRE OF EXCELLENCE FORTIONAL CENTRE OF EXCELLENCE FORTIONAL CENTRE OF EXCELLENCE FORTIONAL CENTRE OF EXCELLENCE FORTIONAL CENTRE OF EXCELLENCE FORANIMATION, GAMING & VFXANIMATION, GAMING & VFXANIMATION, GAMING & VFXANIMATION, GAMING & VFXANIMATION, GAMING & VFX

With a view to fill the gap in the skilled manpowerin the sunrise sectors of animation, gaming and VFX,

the Ministry has initiated the process to establish aNational Centre of Excellence for Animation,Gaming & VFX with an outlay of about R 52 crore.It is imperative to develop skilled man power in thisfield which can be used to translate our age old storytelling skills by developing animation and gamingsoftware. A suitable chunk of land, measuring 12acres at Mohali has been identified and the samehas been allocated free of cost to the Ministry bythe Punjab Government for the purpose.

NANANANANATIONAL FILM HERITTIONAL FILM HERITTIONAL FILM HERITTIONAL FILM HERITTIONAL FILM HERITAGE MISSIONAGE MISSIONAGE MISSIONAGE MISSIONAGE MISSION(NFHM)(NFHM)(NFHM)(NFHM)(NFHM)

With a view to preserve the film heritage, the Ministryis embarking on a project to digitalize, restore andarchive films, including those of the Silent Era. Thisproject is expected to cost about R 660.62 croreand is proposed to be implemented during the 12th

Plan.

SECTORAL INNOVSECTORAL INNOVSECTORAL INNOVSECTORAL INNOVSECTORAL INNOVAAAAATION COUNCILTION COUNCILTION COUNCILTION COUNCILTION COUNCIL

The Ministry in July 2011 constituted a SectoralInnovation Council on the lines of National InnovationCouncil. Eminent experts, in their respective fields,were inducted as council members. The Council isengaged in preparing a comprehensive road map fora decade for the information and broadcasting sector.

Minister of State for I & B Shri Choudhury Mohan Jatua releasing the reference Annual India/Bharat 2012in New Delhi

Vice President Shri Md. Hamid Ansari releasing the book Media as an Instrument of Public Accountability’on the occasion of National Press Day on November 11, 2011, also seen in the picture Minister for I & B

Smt. Ambika Soni and Chairman Press Council Mr. Justice Markandey Katju

13


ACTIVITIES UNDER INFORMATION SECTOR

The Information Wing of the Ministry mainly handlespolicy matters of the print media and publicityrequirements of the Government. This Wing alsolooks after the general administration of the Ministryand the cadre of Indian Information Service. Theseactivities are undertaken under information sectorthrough following Media Units:

PRESS INFORMAPRESS INFORMAPRESS INFORMAPRESS INFORMAPRESS INFORMATION BUREAUTION BUREAUTION BUREAUTION BUREAUTION BUREAU(www.pib.gov.in)

The Press Information Bureau (PIB) is the nodal

agency of the Government to disseminateinformation to the print and electronic media ongovernment policies, programmes, initiatives andachievements. It functions as an interface betweenthe Government and the media and also providesfeedback to the Government on people's reactionas reflected in the media.

PIB disseminates information through differentmodes of communication such as Press Releases,Press Notes, Feature Articles, Backgrounders, PressBriefings, Press Conferences, Photographs,

Finance Minister Shri Pranab Mukherjee launching a new Audio-Visual presentation on RabindranathTagore’s poem “Jaya Hey”. Minister for I & B Smt. Ambika Soni and Minister for Housing and Urban

Poverty Alleviation and Culture Km. Selja are also seen in the picture.

14

Interviews, Database available on Bureau's website,Press Tours, etc. The Information material, releasedin English, Hindi and Urdu and subsequentlytranslated in other regional languages, reaches about8,400 newspapers and media organizations indifferent parts of country. PIB Officers have beenconsistently providing the requisite service to theirrespective Ministries and have been fulfilling theinformation needs of media in respect of thoseMinistries.

OrOrOrOrOrganisational Set upganisational Set upganisational Set upganisational Set upganisational Set up

PIB has its Headquarters in New Delhi. It is headedby the Principal Director General (Media &Communication) who is assisted by a DirectorGeneral and eight Additional Director Generals.Besides, the Bureau has Officers in the ranks ofDirector, Joint Director, Dy. Director, AssistantDirector and Media & Communication Officer whoare attached with different Ministries in order of theirrank and Ministry's size, importance and sensitivity.

PIB has eight Regional Offices headed by AdditionalDirector Generals and 34 Branch Offices includingInformation Centers to cater to the informationneeds of regional media. In addition to release ofpublicity material issued from the Headquarters inthe local languages, these Regional and BranchOffices of PIB issue original press releases, pressnotes, backgrounders, features, etc. whenever animportant event is organized by any of the CentralMinistries or Public Sector Undertakings in thatparticular region. These Offices also take up thedecisions of the Central Government which may beof special importance to a particular region forfocused publicity, based on informationdissemination on sustained basis.

Prime Minister’s UnitPrime Minister’s UnitPrime Minister’s UnitPrime Minister’s UnitPrime Minister’s UnitPIB has a dedicated unit for the publicity and mediasupport to the Prime Minister's Office(PMO). Theunit functions on 24X7 basis and compiles media

reports on all days including holidays for PMO andCabinet Secretariat. The activities of the Unit include:

� Preparation of media report for the Hon'blePrime Minister in the morning in a stricttimeframe which is finalised and sent by 9.15a.m. every day. It includes contents fromEnglish, Hindi and Regional newspapers;

� Preparation of a gist of editorials from Hindinewspapers in the morning;

� Preparation of feedback from regionalnewspapers in afternoon;

�· Preparation of weekly Magazine Report;

� Interacting with media regarding PM'sengagements;

� News clippings for National Advisory Council(NAC), Cabinet Secretary;

� Special Feedback report from Srinagar, forPMO;

� Urdu newspaper feedback, for PMO;

� Organising Cabinet Briefings;

� Transcribing and uploading the speeches/statements of the Prime Minister on website;

� Issuing and uploading the greeting/congratulatory/condolence messages by thePM on the website;

� Issuing and uploading Cabinet decisions on thewebsite;

� Arranging press conferences for GoM onMedia;

� Coordination with Regional/Branch officesabout visits of PM/President for coverages ofthe events;

� Pursuing coverage by Regional/Branch officesand providing feedback regarding formal andinformal media material;

15

� Issuing press releases/statements/messagesand facilitating coverages of select officialengagements of the President; and

� Organising publicity for PM's EconomicAdvisory Council, Cabinet Secretariat and otherbodies under PMO.

NEW INITIANEW INITIANEW INITIANEW INITIANEW INITIATIVESTIVESTIVESTIVESTIVES

GrGrGrGrGroup of Ministers (GoM) on Mediaoup of Ministers (GoM) on Mediaoup of Ministers (GoM) on Mediaoup of Ministers (GoM) on Mediaoup of Ministers (GoM) on Media

The Government of India constituted a Group ofMinisters (GoM) on Media on May 10, 2011 tointeract with media on a regular basis on issues ofemergent public concern and to strategise on theGovernment's media strategy. The PIB is providingsupport to the GoM which meets on all workingdays. A core team of officers of PIB assists the GoMin daily analysis of news, views and events in orderto identify subjects on which the Government'sresponses have to be made proactively. Apart fromthe media feedback, the Bureau also preparesbackgrounders and explanatory notes on importantissues to help the GoM on Media to strategise itsresponses. The Bureau organises press conferencesof the GoM, issues press releases and follows upwith the media for its wide coverage both in printand electronic media.

The GoM on Media has also formed a panel ofeleven Ministers to present the Government's pointof view particularly in electronic media. The PIBprovides background information and positionpapers to this panel of Ministers on issues of publicconcern. It also coordinates and facilitates mediainteraction of the GoM and panel of Ministers withthe media.

Online AccrOnline AccrOnline AccrOnline AccrOnline Accreditation Systemeditation Systemeditation Systemeditation Systemeditation System

A fully online system of accreditation was adoptedby PIB during 2010-11 to make the process promptand efficient. PIB provides accreditation to mediarepresentatives including foreign media at the PIBHeadquarters. The Bureau has continued the process

of online accreditation during 2011-12 also. DuringApril-December, 2011, 119 correspondents and 31camerapersons have been granted freshaccreditation and thus, a total of 1450correspondents and 441 camerapersons/photographers are accredited. Besides, 86technicians, 111 editors, 5 cartoonist and 13correspondents-cum-camerapersons have also beengranted accreditation.

24x7 Control Room24x7 Control Room24x7 Control Room24x7 Control Room24x7 Control Room

PIB has a News Room/Control Room which isoperational 365 days round the clock to meetchallenges emerging out of any eventuality at anytime. Arrangements for holding Press Conferencesat short notices and simultaneous webcast throughPIB centres across the country are also kept in astate of readiness to handle any sudden developmentand unexpected situation. The Control Roomfunctions on 24X7 basis during emergencies. Theimportant news channels are monitored andPrincipal Director General (M&C) is kept informedof latest developments, misreporting of facts, etc.for timely media intervention.

JourJourJourJourJournalist Wnalist Wnalist Wnalist Wnalist Welfarelfarelfarelfarelfare Funde Funde Funde Funde Fund

The Press Information Bureau has beenimplementing the scheme of 'Journalist WelfareFund'. The revised scheme came into effect in itsbroad-based form from 25th August, 2010 whichprovides one time ex-gratia relief on an urgent basisto journalists and their families suffering fromhardship. Assistance of up to an amount of R 5 lakhcan be sanctioned to the journalist under thisscheme. Relief can be given to the family underextreme hardship on account of death of thejournalist or to the journalist in case of permanentdisability. Assistance is also given towards the costof treatment of major ailments like cancer, renalfailure, heart ailment, brain haemorrhage, etc.Financial assistance is also given in case of accidentscausing serious injuries requiring hospitalization. Thecases are processed by PIB and recommendations

16

are sent to a high level committee in the Ministry ofInformation and Broadcasting for approval of theproposals by the Minister of Information andBroadcasting. In the year 2011, families of twojournalists have been given benefit under the scheme.

New WNew WNew WNew WNew Web Serviceseb Serviceseb Serviceseb Serviceseb Services

� WWWWWeb Enabled Services:eb Enabled Services:eb Enabled Services:eb Enabled Services:eb Enabled Services: The website of PIB(http://www.pib.gov.in) which is an importantsource of government information was re-designed in 2010 to make it more user-friendlywith advanced features. It has an advancedsearch facility which provides information fromthe archived material that has been uploadedon the website in the past years on governmentplans, policies, programme initiatives andachievements. The main website is trilingual inEnglish, Hindi and Urdu. Regional offices ofthe Bureau have separate websites in sevendifferent languages, viz., Tamil, Malayalam,Kannada, Telugu, Bengali, Marathi and Mizo. Thewebsites are updated 24x7 throughout the year.

� Disabled Friendly:Disabled Friendly:Disabled Friendly:Disabled Friendly:Disabled Friendly: The new website of PIBwas redesigned during 2010-11 in keeping withthe requirements of differently abled persons.It incorporates features such as text resizing,all text for photos, sufficient contrast and nouse of content that causes seizures and unicodefor Hindi etc., which makes it friendly topersons with disability.

� SMS Alert System:SMS Alert System:SMS Alert System:SMS Alert System:SMS Alert System: SMS alert system to alertmedia in case of announcement of importantpolicies and programmes of the CentralGovernment, Press Releases, PressConferences, Press Briefings and coverage ofevents which need quick media responseintroduced last year was continued during 2011-12. The Bureau further strengthened the systemof SMS alerts by introducing web-enabledmessaging during 2011-12 to send bulk SMSsto invite mediapersons for press conferences,inform them about release of statements onmajor issues, major advisories etc.


� PIB-supported GoM on Media, constituted in May 2011 by providing media briefs, organisingPress Conferences and issuing Press Releases on its behalf.

� Provided media briefs on important issues engaging media attention to the Panel of Ministersformed in November, 2011.

� 89 Public Information Campaigns were organized during April-December, 2011. 47 more are tobe held in January-March, 2012.

� Issued 55579 press releases and 3019 features during April-December 2011.

� The Bureau developed a user-friendly new website www.pib.gov.in with more features. It is atrilingual website in English, Hindi and Urdu.

� System of SMS alerts for important events, press releases uploaded for quick media response.

� Fully on-line system of accreditation operational since 2009-10.

� Control Rooms with extended working hours set up during emergencies.

� On-line system of grievance redressal and Citizen’s Charter based on "Sevottam" adopted.

17

� Sevottam Compliant Citizen's Charter:Sevottam Compliant Citizen's Charter:Sevottam Compliant Citizen's Charter:Sevottam Compliant Citizen's Charter:Sevottam Compliant Citizen's Charter: Online system of grievances redressal and Citizen’sCharter based on "Sevottam" has been adoptedby PIB. The website URL to lodge grievanceonline is http://darpg. grievance. nic.in. TheBureau makes effort to address the grievancewithin a time limit of 30 days. Decision iscommunicated once the grievance is settled andstatus is displayed on the above URL.

InterInterInterInterInternat ional Fi lm Fest ival of Indianat ional Fi lm Fest ival of Indianat ional Fi lm Fest ival of Indianat ional Fi lm Fest ival of Indianat ional Fi lm Fest ival of India(IFFI) -2011(IFFI) -2011(IFFI) -2011(IFFI) -2011(IFFI) -2011

PIB set up and managed Media Centre at the venueof 42nd International Film Festival of India, 2011 atGoa to facilitate dissemination of Festival relatedinformation to media. The Media Centre providedconducive work environment and facilitatedparticipation of the media persons in the festival.24 VCDs of Indian Panorama cinema and 20 VCDsof world cinema were distributed to the Media. 50catalogues each of Indian cinema and world cinemawere given to the Press. 150 copies of IFFI Dailywere distributed to the Media. 60 press releases wereissued in English and 59 in Hindi during the festival.Besides, 41 Press Releases were issued in Marathiand 40 synopses were translated in Marathi andcirculated to the media. The Marathi releases andsynopses were uploaded on PIB Mumbai's Marathiwebsite. The releases touched upon all the aspectsof IFFI Goa 2011 including Special Sections, ShortFilm Centre Awards and Presentations, Tributes andRetrospectives.

Apart from being placed at the Information Desk inthe Media Centre, the releases were e-mailed tonational media as well as media attending IFFI. Thepress releases were also placed on the PIB, PIB-IFFIand PIB Mumbai websites. A dedicated website http://pib.gov.in/iffi/default.asp was maintainedthroughout the Festival and used for posting Festivalupdates for mediapersons. The Photo Publicity Unit(PPU) in collaboration with the Photo Division

covered 156 functions and released 190photographs of the Press Conferences, OpenForums, Red Carpets, and Presentations, etc. TheUnit has also distributed about 1157 colour printsof the released photographs to the media.

Public InforPublic InforPublic InforPublic InforPublic Information Campaignsmation Campaignsmation Campaignsmation Campaignsmation Campaigns

The Bureau organises Public Information Campaigns(PICs) across the country to disseminate informationon Government of India's flagship programmesdirectly to the target beneficiaries. These are multi-media campaigns organised by the Bureau inassociation with other sister media units of theMinistry. The strategy of a PIC is to combineinformation dissemination with the delivery ofservices at the doorsteps for the beneficiariesparticularly in rural areas. During the period betweenApril - December, 2011, 89 PICs have beenorganised. 47 more PICs have been planned to beorganised between January and March, 2012.

PPPPPrrrrresesesesess Ts Ts Ts Ts Toooooursursursursurs

Successful people's programmes in remote andbackward regions of the country are identified andnational and local media are taken to visit thesedevelopmental projects. These include remotevillages where successful schemes have beenimplemented due to the efforts of individuals,organizations and Government agencies. 32 PressTours were organized during April -December, 2011.

Economic Editors’ ConferEconomic Editors’ ConferEconomic Editors’ ConferEconomic Editors’ ConferEconomic Editors’ Conferenceenceenceenceence

PIB organised a two-day Annual Economic EditorsConference during October 19-20, 2011, which wasinaugurated by the Finance Minister. Five Ministriesviz, Ministries of Finance, Communications and IT,Railways, Agriculture and Petroleum & Natural Gas,and the Planning Commission participated in thetwo-day Conference. Shri Rangarajan, Chairman,Prime Minister's Economic Advisory Council

18

(PMEAC) also addressed this Conference. It wasattended by 43 out station editors from all over India.Besides this, a large number of local editors,journalists and senior officers of various Ministriesattended the Conference. This event was widelycovered in media. Press Conferences of the ministerswere held on the occasion. Background material onmajor policy initiatives of the participating Ministrieswas prepared, distributed and uploaded on the PIBwebsite.

PrPrPrPrPresident’s and Prime Minister's Publicityesident’s and Prime Minister's Publicityesident’s and Prime Minister's Publicityesident’s and Prime Minister's Publicityesident’s and Prime Minister's Publicity

Arrangements were made for transcription of PrimeMinister's extensive interaction with five editors ofselected newspapers in June, 2011. The transcript,as approved by PMO, was released/ uploaded onPIB website. Coverage of the President’s and the

Prime Minister's addresses during the celebrationsof 65th Independence Day was ensured. The speechwas procured from Rashtrapati Bhawan and sent tothe Regional/Branch offices for translation inregional languages. Necessary arrangements weremade for webcasting of the President's address. ThePresident's address and highlights were translatedin Hindi and Urdu and uploaded on the Bureau'swebsite along with English speech.

PIB arranged the release of Prime Minister's speechfrom Red Fort with its highlights and salient features.Releases in English, Hindi and Urdu were uploadedon the Bureau's website and e-mailed to Regional/Branch Offices for translation and dissemination tothe local press. A number of foreign visits of thePrime Minister took place this year such as visit to

Finance Minister Shri Pranab Mukherjee addressing the Economic Editors’ Conference organised by PIB inNew Delhi

19

address UN General Assembly in September, 2011,to South Africa for IBSA Summit in September,2011, to G-20 summit in France in November, 2011and to Maldives for SAARC summit in November2011 etc. for which PIB made special arrangementsfor release of photos, speeches, statements, etc. forwide publicity.

Feedback, FeaturFeedback, FeaturFeedback, FeaturFeedback, FeaturFeedback, Feature and Photo Servicese and Photo Servicese and Photo Servicese and Photo Servicese and Photo Services

PIB Officers also provide feedback to their respectiveministries and departments. As part of SpecialServices, the Feedback Cell in PIB prepares dailydigests and special digests based on news storiesand editorials from national as well as regional dailiesand periodicals for the use by ministries.

The Feature Unit of the Bureau issued

backgrounders, updates, info-nuggets, features andgraphics, which were sent to the Regional/BranchOffices for translation and circulation to the localmedia. The unit releases special features highlightingpolicies and programmes of the Government. Theseinclude features and success stories on flagshipprogrammes and other topical issues. The Unit hasbeen producing on an average over 200 featuresannually. 144 features were issued between April -December, 2011. During January - March, 2012,around 55 features are likely to be issued. DuringApril - December, 2011, the Photo Publicity Unitof the Bureau released 4040 photos.

Indian Science CongrIndian Science CongrIndian Science CongrIndian Science CongrIndian Science Congressessessessess

99th Indian Science Congress was held at KalingaInstitute of Industrial Technology (KIIT University),

PIC on Bharat Nirman organised by PIB at Nagarcoil, Tamil Nadu

20

Bhubaneswar from January 3-7, 2012 on the theme"The role of Science and Technology for InclusiveInnovation with Special Reference to the Role ofWomen". The Prime Minister inaugurated thisprestigious event. To ensure wide coverage, PIB hadtaken representatives of national press comprising24 members from both print and electronic mediafrom New Delhi as well as a team of journalists fromCalicut, Hyderabad, Nagpur and Mumbai. Over 300mediapersons covered the event. DoordarshanKendra and All India Radio and other channelscovered the event at local level. More than 15,000delegates, including scientists, students and delegatesfrom abroad including NRIs and several noblelaureates participated in the event which wasorganized along with Women's Science Congressand Children's Science Congress. Besides theemphasis on women and children, the other issuein focus at the Congress was missiles. India's premiermilitary weapons developer, the Defence Researchand Development Organisation (DRDO) displayedmodels of Agni, Prithvi, Nag, Akash, Brahmos andAstra missiles. Various Government departments andprivate organisations and industries exhibited theirresearch modules and programmes.

Pravasi Bharatiya Divas SamarPravasi Bharatiya Divas SamarPravasi Bharatiya Divas SamarPravasi Bharatiya Divas SamarPravasi Bharatiya Divas Samarohohohohoh

The 10th Pravasi Bharatiya Divas was held fromJanuary 7-9, 2012 at Birla Auditorium, Jaipur.Theme of PBD-2012 was "Global Indian - InclusiveGrowth". The Prime Minister Dr. Manmohan Singhinaugurated the convention on 8th January, 2012.The President, Smt. Pratibha Devisingh Patilconferred the Pravasi Bharatiya Samman Awardsupon 15 eminent Overseas Indians and deliveredthe Valedictory Address on January 9, 2012. Pre-conference seminars on Solar Energy, Health andWater Management were organized on January 7.The Chief Guest of the event was the Prime Ministerof Trinidad and Tobago, Ms. Kamla Persad Bissessar.

Special media accreditation for covering the threeday event was given to over 500 mediapersons

including those from abroad. Wide media coveragein both print, electronic and through pressconferences, press releases was ensured and thematerial was uploaded on the PIB website. Extensivephoto coverage was also provided.

Implementation of Official Language PolicyImplementation of Official Language PolicyImplementation of Official Language PolicyImplementation of Official Language PolicyImplementation of Official Language Policy

All possible efforts are made in Press InformationBureau towards progressive use of Hindi for theobservance and implementation of various ordersand instructions issued by the Department of OfficialLanguage including targets fixed in the AnnualProgramme under Official Languages Act, 1963 (asamended in 1967) and Official Language Rules,1976 (as amended in 1987). The Official LanguageImplementation Committee in this Bureau monitorsthe status of the implementation of Official LanguagePolicy. The meetings of the Committee are heldregularly which are chaired by Principal DirectorGeneral (M&C), PIB. Various issues like Hinditraining, press releases, inspections of regional/branch offices regarding the use of Hindi etc. arediscussed in these meetings. All the press releasesare issued in Hindi, English and Urdu by this Bureau.The website of PIB is also available bi-lingually.Officials of PIB Headquarters visit regional andbranch offices to review the status of implementationof official language policy and rules in the regional/branch offices.

ACTIVITIES PLANNED DURINGACTIVITIES PLANNED DURINGACTIVITIES PLANNED DURINGACTIVITIES PLANNED DURINGACTIVITIES PLANNED DURINGJANUARJANUARJANUARJANUARJANUARYYYYY-MARCH, 2012-MARCH, 2012-MARCH, 2012-MARCH, 2012-MARCH, 2012

Rail Budget 2012Rail Budget 2012Rail Budget 2012Rail Budget 2012Rail Budget 2012

Press Conferences by the Minister of Railways andthe Board Members soon after the presentation ofRailway Budget have been arranged. Budgetdocuments are planned to be distributed to the localmedia at Parliament House as well as in RailBhawan. Supply of budget documents to theRegional/Branch Offices of Press InformationBureau has been ensured. PIB Headquarters will

21

issue press releases immediately after thepresentation of Rail Budget. A quarantined NewsCentre has been set up by PIB at Rail Bhawan toprepare press releases while Rail Budget speech isin progress.

General Budget 2012General Budget 2012General Budget 2012General Budget 2012General Budget 2012

PIB proposes to organize a press conference onpresentation of General Budget 2012-13 by theFinance Minister/ Secretary to put the highlightsof budget in proper perspective. PIB will alsodisseminate related information through pressreleases. It will also arrange for distribution ofbudget sets to mediapersons. PIB has set up aquarantined News Centre to prepare press releaseswhile Finance Minister's Budget speech is inprogress. PIB Headquarters will also issue pressreleases immediately after the presentation of theUnion Budget. Post-Budget interviews of FinanceMinister and senior officers in the Finance Ministrywill be arranged with print and electronic media.

PLAN PERFORMANCE 2011-2012PLAN PERFORMANCE 2011-2012PLAN PERFORMANCE 2011-2012PLAN PERFORMANCE 2011-2012PLAN PERFORMANCE 2011-2012

The main thrust of XIth Plan of PIB was tomodernise PIB as a professional organisation. Itwas, therefore, proposed that technology be usedas a strategic tool to improve and enhance itsefficiency so that it could efficiently discharge itsfunction of dissemination of information relatingto the policies and programmes of Governmentand provide feedback to the Government. This isbeing achieved by transmission of news-worthyinformation and this process is being speeded upthrough expanding the computer network. TheBureau has also developed PIB website http://pib.gov.in, thus making its material available to itsstakeholders.

11111..... Setting up of National PrSetting up of National PrSetting up of National PrSetting up of National PrSetting up of National Press Centress Centress Centress Centress Centreeeee(NPC) at New Delhi(NPC) at New Delhi(NPC) at New Delhi(NPC) at New Delhi(NPC) at New Delhi

National Press Centre has been planned as a worldclass media centre comprising state-of-the-art press

conference halls, media briefing rooms, large workareas and lounge for the mediapersons with latesttechnologies for editing and other professional work.NBCC was entrusted with the job of constructingthe NPC building in 2010 with a total cost of R 60crore. The construction work is going on at a fastpace to get the centre functional by the end of 2012.

PIB has been allocated funds to the tune of R 20.50crore in B.E. 2011-2012 for setting up of NPC.Funds amounting to R 18 crore had been releasedto NBCC up to December, 2011. The progress ofthe construction work is almost as per the timelinesmentioned in the contract. During the financial year2011-12, PIB is required to make paymentamounting to j 30 crore to NBCC. Accordingly,the additional fund of R 9.50 crore has also beenproposed in R.E. 2011-12.

2. Media Outr2. Media Outr2. Media Outr2. Media Outr2. Media Outreach Preach Preach Preach Preach Programmeogrammeogrammeogrammeogramme

This new scheme is included in 11th Five Year Planwith a total approved outlay of R 49 crore. Thestrategy of this scheme is to combine informationdissemination with the delivery of services at thedoorsteps of the beneficiaries particularly in the ruralareas. The scheme consists of the followingcomponents:

(i) Public Information Campaigns - 136 campaignsare proposed to be conducted during theAnnual Plan 2011-12.

(ii) Media Interactive Sessions, dissemination ofSuccess Stories and Press Tours.

During the year 2011-2012, PIB was allocated SBGamounting to R 14.50 crore. An expenditure ofR 6.65 crore was incurred up to December, 2011on organizing 89 PICs and 74 success stories.Against the allocation of R 14.50 crore, R 11.14crore (anticipated) is planned to be spent during thisfinancial year.

22

3. Publicity for Special Events3. Publicity for Special Events3. Publicity for Special Events3. Publicity for Special Events3. Publicity for Special Events

This new scheme has been included in the XIth FiveYear Plan with a total budget outlay of R 2.17 crorewhich comprises following three sub-schemes:

(i) Inter(i) Inter(i) Inter(i) Inter(i) International Film Festival of India (IFFI)national Film Festival of India (IFFI)national Film Festival of India (IFFI)national Film Festival of India (IFFI)national Film Festival of India (IFFI)

(ii) Pravasi Bhartiya Divas (PBD) Samaroh(ii) Pravasi Bhartiya Divas (PBD) Samaroh(ii) Pravasi Bhartiya Divas (PBD) Samaroh(ii) Pravasi Bhartiya Divas (PBD) Samaroh(ii) Pravasi Bhartiya Divas (PBD) Samaroh

(iii) Media Exchange Programme -iii) Media Exchange Programme -iii) Media Exchange Programme -iii) Media Exchange Programme -iii) Media Exchange Programme - The schemeaims at establishing and developing closer relationswith other countries in the field of information andmass media. The components of the scheme are (i)Cultural Exchange Programmes (ii) Joint WorkingGroups and, (iii) Agreement on cooperation in thefield of information. The total budget allocation for11th Plan is R 174.78 lakh. The total budgetallocation of this scheme in B.E. 2011-2012 isR 15.75 lakh. CEPs and Joint working Commissionsare under various stages of implementation whichwould however depend on the response from theconcerned participating countries.

DIRECTORADIRECTORADIRECTORADIRECTORADIRECTORATE OF ADVERTE OF ADVERTE OF ADVERTE OF ADVERTE OF ADVERTISING &TISING &TISING &TISING &TISING &VISUAL PUBLICITYVISUAL PUBLICITYVISUAL PUBLICITYVISUAL PUBLICITYVISUAL PUBLICITY(www.davp.nic.in)

The Directorate of Advertising and Visual Publicity(DAVP), established in 1955, is the nodal multi-mediaadvertising agency of the Government of India. Overthe past 56 years, it has been catering to thecommunication needs of almost all central Ministries/Departments, autonomous bodies and PSUs byproviding them single-window cost-effective service.It informs and educates the people, both rural andurban, about the government's policies andprogrammes and motivates them to participate indevelopmental activities, through its various vehiclesof communication, viz, Print media advertising,Audio Visual advertising, printed publicity,exhibitions, outdoor publicity and mass mailing.

Some of the major thrust areas of DAVP's advertisingand publicity are National Integration and Communal

Harmony, Rural Development programmes, Healthand Family Welfare, AIDS awareness, Empowermentof Women and Girl Child, Consumer awareness,Literacy, Employment Generation, Income Tax,Defense, Environment Protection, Road Safety,Energy Conservation, Promotion of Handicrafts andpreparedness against Natural Disasters.

OrOrOrOrOrganizational set upganizational set upganizational set upganizational set upganizational set up

The organizational set up of DAVP at theHeadquarters consists of several wings likeCampaign, Advertising, Outdoor Publicity, PrintedPublicity, Exhibition, Electronic Data ProcessingCentre, Mass Mailing, Audio-Visual Wing, DesignStudio, Administration and Accounts Wings.

It has three regional offices at New Delhi, Bangaloreand Guwahati to coordinate the Directorate'sactivities in the regions. There are two regionaldistribution centers located at Kolkata and Chennaito look after the distribution of publicity material inthe eastern and southern regions respectively.

DAVP has a network of 32 Field Exhibition Unitsspread all over the country. The Field ExhibitionUnits of DAVP act as vital communication linksbetween the government and the people. The FieldExhibition Units mount multi-media exhibitions onsocial and developmental themes in far-flung areasof the country to disseminate information about thepolicies and programmes of the central governmenton key national sectors.

The process of modernization, digitization andtechnological upgradation of operations at DAVP isan ongoing activity. DAVP is making all its paymentsto newspapers and AV channels through ElectronicClearance System (ECS) in order to make the processmore efficient, transparent and accountable. DAVPis already issuing all its release orders and print mediaadvertisement designs online. Besides, it is receivingapplications for empanelment and renewal of bothprint media and audio visual media including their

23

online bills. It is also in the process of releasing audiospots online. A beginning is also made to uploadvideo spots electronically through e-bus facility andarchiving of AV material.

IMPORIMPORIMPORIMPORIMPORTTTTTANT ACTIVITIES DURING 2011ANT ACTIVITIES DURING 2011ANT ACTIVITIES DURING 2011ANT ACTIVITIES DURING 2011ANT ACTIVITIES DURING 2011

� A new facility has been introduced by DAVP,of sending SMS alerts to the publicationsconcerned within seconds of uploading anyrelease orders for an advertisement. This wouldhelp the publishers to know about theadvertisements issued to them even when theyare not browsing the website of DAVP.

� DAVP this year made its websitewww.davp.nic.in disabled-friendly. Now, thevisually challenged can access the websitewithout hindrance.

� DAVP is embarking on automation anddigitization of processes and multi-levelmonitoring through the use of IT. It wouldfacilitate automatic report generation at alllevels.

� In emerging new media "Digital Cinema" and"Community Radio" have been empanelled byDAVP. New modes of advertising through SMSmobile, websites have been empanelled on pilotbasis.

� DAVP organized exhibition on behalf ofMinistry of Health and Family Welfare in IndiaInternational Trade Fair 2011 New Delhi byputting up exhibition on "Non- Communicablediseases" theme.

� Selected speeches of Prime Minister have beenprinted and distributed. The Format and Styleof the cover was also revamped, to give a brightand attractive look with a colour-coded strip.

� DAVP also empanelled 62 creative agenciesunder print and 30 creative agencies under printand multi-media categories to cater to the clientsefficiently and effectively.

� Important events like Hindi Pakhwada,Vigilance Awareness Week were organizedthrough display of banners in Delhi to let thepublic know the importance of these events.

The number of Urdu newspapers empanelledwith DAVP is steadily growing over the years.While there were 181 papers in 2003-04, there

HighlightsHighlightsHighlightsHighlightsHighlightsDAVP released the Government of India’scalendar 2012 on a special theme to sensitisepeople about the flagship programmes of theGovernment.

DAVP is the only advertising agency that releasesall its Release Orders online to all newspapers,journals, Radio & C&S Channels throughout thecountry.

About 5200 Newspapers are on its panel.

About 218 Cable and Sattelite channels apartfrom the DD bouquet, and 222 FM Channelsapart from all DD and AIR channels are on itspanel.

24

are 458 papers on DAVP panel this year. Theadvertisement revenue to Urdu papers also rosefrom R 4.82 crore in 2003-04 to R 16.89 croreduring 2010-11.

� Consultancy Development Centre (CDC) underthe Ministry of Science & Technology has beenengaged to prepare a Detailed Project Reporton the modernization of DAVP. CDCrecommendations are under examination in theMinistry.

CAMPCAMPCAMPCAMPCAMPAIGNAIGNAIGNAIGNAIGNSSSSS

During 2011-12, DAVP launched several campaignson behalf of its client ministries/ departments. Someof the major themes that were taken up include thefollowing:

Several print media advertisements were issued onthe Government's initiatives on Bharat Nirman,overarching all the flagship schemes dedicated tobuild a strong, healthy and prosperous rural India.

Development Publicity Campaign under the brandDevelopment Publicity Campaign under the brandDevelopment Publicity Campaign under the brandDevelopment Publicity Campaign under the brandDevelopment Publicity Campaign under the brandname of 'Bharat Nirname of 'Bharat Nirname of 'Bharat Nirname of 'Bharat Nirname of 'Bharat Nirman':man':man':man':man': DAVP had launched twophases of Bharat Nirman campaign during the year.The 1st phase started on 22 May 2011 and endedon 10 June 2011 while the 2nd phase was onbetween 6th-30th November 2011. During the 1st

phase, only print and audio-video modes were used.In the 2nd phase, outdoor publicity, publicity throughSMS and Internet were also made part of the multi-media campaign. DAVP also used for the first time,exhibition vans to disseminate messages in thebackward and remote areas where other traditionalmedia have little access.

� State Specific Booklets on Programmes forState Specific Booklets on Programmes forState Specific Booklets on Programmes forState Specific Booklets on Programmes forState Specific Booklets on Programmes forthe People:the People:the People:the People:the People: DAVP designed and printed StateSpecific Booklets giving information on theprogrammes for the people. So far, the statescovered are Assam, Uttar Pradesh, WestBengal, Kerala, Tamil Nadu and Jammu &Kashmir. These booklets, brought out inassociation with PIB, provide information on

the welfare measures for the people undervarious developmental schemes of theGovernment of India.

� Report to the People:Report to the People:Report to the People:Report to the People:Report to the People: DAVP also designedand printed a booklet on achievements andinitiatives of Union Government in differentsectors. The booklet titled 'Report to the People'gives databased vital information ondevelopment measures carried out by thevarious ministries/departments of the UnionGovernment for the benefit of the commonman.

SPECIAL CAMPSPECIAL CAMPSPECIAL CAMPSPECIAL CAMPSPECIAL CAMPAIGN ONAIGN ONAIGN ONAIGN ONAIGN ON2nd OCTOBER2nd OCTOBER2nd OCTOBER2nd OCTOBER2nd OCTOBER

Print campaign was launched fordisseminating the message of power of Non-

Violence.

The exhibition on 'Mahatma Gandhi, his Life andHistory' was organized at Chennai. Print adswere issued to all empanelled Publications.

25

� InforInforInforInforInformation Booklets on Flagship Schemes:mation Booklets on Flagship Schemes:mation Booklets on Flagship Schemes:mation Booklets on Flagship Schemes:mation Booklets on Flagship Schemes:DAVP also designed and printed seveninformation booklets on various topics like YouthEmpowerment, Right to Information, WomenEmpowerment, Welfare of Minorities, Welfareschemes for Weaker Sections, Inclusive Growthof Villages, and Special Programmes for theWelfare of SC/ST. These were distributed amongrural people to create awareness on the welfaremeasures taken by the Government.

� Regular print media campaigns of M/o I & B:Regular print media campaigns of M/o I & B:Regular print media campaigns of M/o I & B:Regular print media campaigns of M/o I & B:Regular print media campaigns of M/o I & B:DAVP has undertaken regular print mediacampaigns on occasions like Ambedkar Jayanti,Independence Day, Sadbhavna Diwas, ShastriJayanti, Sardar Patel Jayanti, Nehru Jayanti, AntiTerrorism Day, National Integration Day etc.

AAAAAV CampaignsV CampaignsV CampaignsV CampaignsV Campaigns

� Two rounds of Bharat Nirman covering flagshipprogrammes of the Government onDoordarshan, AIR, Private TV & Radio Channelsand for the first time on Websites and Bulk SMSs.

� Consumer Awareness covering subjects like AirTravel, Consumer Responsibilities, MisleadingAdvertisements, mediation and ConsumerProtection Act.

� Awareness on Income Tax issues.

� Other important Audio Visual Campaignsincluded (1) Bureau of Energy Efficiency, (2)NACO-Blood safety, (3) Fire Safety, (4)Promotion of Tourism in North-Eastern Region(5) Tourism in J&K (6) Recruitment campaignfor Armed Forces (7) Right to Information.

ADVERADVERADVERADVERADVERTISINGTISINGTISINGTISINGTISINGA total number of 12,131 advertisements were releasedto various newspapers throughout the country duringthe financial year 2011-12 (as on 23.12.2011). Ofthese, 1,054 were display advertisements and the restwere classified advertisements. Some of these includeadvertisements on Consumer Education, Anti-Ragging,World Population Day, World AIDS day, World HealthDay, Malaria Day, Iodine Deficiency Day, EnvironmentDay, World Sight Day, National Rural Employment

Guarantee Scheme (NREGS), Gandhi Jayanthi, BabuJagjivan Ram's Remembrance Day, International Dayof Disabled Persons, Sadbhavna Diwas, IndependenceDay and Republic Day.

NEW ADVERNEW ADVERNEW ADVERNEW ADVERNEW ADVERTISEMENT POLICYTISEMENT POLICYTISEMENT POLICYTISEMENT POLICYTISEMENT POLICY(Effective from 02.10.2007)(Effective from 02.10.2007)(Effective from 02.10.2007)(Effective from 02.10.2007)(Effective from 02.10.2007)

HIGHLIGHTS:HIGHLIGHTS:HIGHLIGHTS:HIGHLIGHTS:HIGHLIGHTS:� The eligibility criteria has been reduced to

18 months from 36 months.

� To provide special encouragement tonewspapers in languages like Bode,Garhwali, Dogri, Kashmiri, Khasi, Konkani,Maithili, Manipuri, Mizo, Nepali, Rajasthani,Sanskrit, Santhali, Sindhi, Urdu and triballanguages/ dialects and for newspaperspublished in J & K, Andaman & NicobarIslands and North Eastern States eligibilityis reduced to 6 months.

� Out of the total value of advertisementsreleased by DAVP 15% goes to smallnewspapers, 35% to medium newspapersand 50% goes to big category ofnewspapers.

EXHIBITIONSEXHIBITIONSEXHIBITIONSEXHIBITIONSEXHIBITIONSThe Exhibition Wing, during financial year 2011-12,organized 439 exhibitions spreading over 1758exhibition days till 30th November 2011. During thisperiod, different units participated in 63 PublicInformation Campaigns in different parts of thecountry. Some of them are:

IITF 2011 at New DelhiIITF 2011 at New DelhiIITF 2011 at New DelhiIITF 2011 at New DelhiIITF 2011 at New Delhi

DAVP organized exhibition on behalf of Ministry ofHealth and Family Welfare in India International TradeFair 2011 at New Delhi by putting up an exhibitionon "Non-communicable Diseases". A mega show wasorganized displaying the exhibition an set in the three-floor building. A big facia of a size of 80x40 feet waserected with flex. Sidewalls were also covered throughflex. Diorama, murals, translites were used to makethe exhibition attractive. Audio-visuals were used onPlasma TV to make people aware of the subject.

26

Highlights of exhibitions attended by various FieldExhibition Units (FEUs) in Delhi from April to 30thNovember 2011 are as follows:

� The unit at Hqrs participated in one-day exhibitionat Talkatora stadium on the theme of DiabetesAwareness Programme.

� The unit participated in Gandhi Mela at PragatiMaidan from 2nd to 4th October 2011 byorganizing the Mahatma Gandhi exhibition.

� The unit also participated in the prestigious MTNLPerfect Health Mela from 19 to 23rd October2011 at Pilanji.

� DAVP has taken up a new medium for publicisingthe flagship policies and programmes. For thefirst time, Mobile Exhibition Vans are being usedto deliver the message about the programmes.The Mobile Exhibition Vans can travel to theremotest places in the country. It was taken up

as a pilot project in the first phase with 10 Vansto cover 30 districts.

� All the vans are equipped with GPS trackingSystem to enable live monitoring of the vans.

Participation in Public InforParticipation in Public InforParticipation in Public InforParticipation in Public InforParticipation in Public Information Campaigns bymation Campaigns bymation Campaigns bymation Campaigns bymation Campaigns byvarious FEUsvarious FEUsvarious FEUsvarious FEUsvarious FEUsThiruvananthapuram and Jammu units at three placesand Chennai, Agartala and Headquarters units at oneplace each organized exhibition on Mahatma Gandhiduring October 2011.The Jammu Unit participated in melas at Chamliyal inJune and Jhiri in October.Kolkata Unit participated in Utkal Banga Utsav -2011at Chandaneswar, Balasore Distt., Odisha in August,Uttarpara Shilpa Mela at Hooghly in November.Patna Unit participated in Saurath Sabha Mela atMadhubani during June-July 2011 on the theme of"Swasth Gram Swasth Bharat" Exhibition.

PIC on Bharat Nirman held by PIB at Aizawl, Mizoram

27

This unit also participated in Shravani Mela atSultanganj by organizing Swasth Gram SwasthBharat exhibition and in Gaya Mela duringSeptember 2011 by organizing Bharat Nirmanexhibition.

Patna unit participated in Kartik Snan Mela atBegusarai in October 2011 through exhibition onthe theme of Swasth Gram Swasth Bharat.

Patna unit also participated in Asia’s famous cattlefair at Mela Ground, Sonepur, in NovemberDecember 2011 for a period of 30 days on thetheme of “Swasth Gram Swasth Bharat”.

Ranchi Unit participated in Shravani Mela duringAugust 2011 through van in the district of Deogharat 15 places on the theme of Bharat Nirman.

In order to reach the most inaccessible and remotestvillages in the country where the reach of mass mediais not sufficient enough to deliver the message aboutdevelopmental schemes of the Government, DAVPhas taken up a new medium for publicising theimportant policies and programmes. For the firsttime, DAVP is utilizing Mobile Exhibition Van todeliver the message about important programmes.

The Mobile Exhibition Van is travelling to theremotest places in the country. Taken up as a pilotproject, in the first phase, thirty districts are identifiedto be covered.

Pres id ing Off icers Conference at Ja ipurPres id ing Off icers Conference at Ja ipurPres id ing Off icers Conference at Ja ipurPres id ing Off icers Conference at Ja ipurPres id ing Off icers Conference at Ja ipurLegislative AssemblyLegislative AssemblyLegislative AssemblyLegislative AssemblyLegislative Assembly

The Jaipur unit organized a developmental photoexhibition at Vidhan Sabha Parisar, Jaipur on thetheme of 'The legislatures of India: the Pillars ofDemocracy' in connection with 76th PresidingOfficers Conference held at Legislative Assemblyfrom 21st to 30th September 2011. Smt. MeiraKumar, Speaker of Lok Sabha, inaugurated theExhibition.

Bharat Nirman Exhibition on Mobile Van

Exhibition Van of DAVP

28

RRRRRath Yath Yath Yath Yath Yatra at Puri (Car Festival)atra at Puri (Car Festival)atra at Puri (Car Festival)atra at Puri (Car Festival)atra at Puri (Car Festival)

Bhubneswar Unit participated in the famous CarFestival at Puri by organizing Flagship Programmes/Bharat Nirman exhibition during the festival from2nd to 11th July. The Governor of Odisha, ShriMaheswar Mohanty inaugurated the exhibition.

Printed PublicityPrinted PublicityPrinted PublicityPrinted PublicityPrinted Publicity

Printed Publicity involves planning, production andsupervision of print jobs, viz., Multi-colour Posters,Folders, Brochures, Calendars, Diaries, Booklets,Stickers, Wall Hangers, Table Calendars and othermiscellaneous items of printed publicity. Preparationof plans/ estimates for various Ministries/Departments including Ministry of I&B as per therequirements and budget allocations are also done.

DAVP produces printed publicity material in all majorIndian languages, i.e., Tamil, Telugu, Kannada,Malayalam, Marathi, Gujarati, Bengali, Assamese,Odia, Punjabi, Urdu and Hindi. DAVP also printsand distributes important PM Speeches and otherreports.

Jobs done/undertaken during April -DecemberJobs done/undertaken during April -DecemberJobs done/undertaken during April -DecemberJobs done/undertaken during April -DecemberJobs done/undertaken during April -December,,,,,20112011201120112011

JobJobJobJobJob No.No.No.No.No. No. ofNo. ofNo. ofNo. ofNo. of AmountAmountAmountAmountAmountof Jobsof Jobsof Jobsof Jobsof Jobs CopiesCopiesCopiesCopiesCopies CommittedCommittedCommittedCommittedCommitted

(in (in (in (in (in R)))))

Poster 9 1,87,250 9,21,744

Folder 21 13,47,000 44,73,454

Booklet 31 7,03,300 1,18,20,566

Calendar 22 18,98,700 5,62,57,479

Diary 5 1,17,300 70,91,400

Pamphlet 1 4,50,000 5,20,715

Misc. 17 4,34,010 65,75,610

TTTTTotalotalotalotalotal 106106106106106 51,37,56051,37,56051,37,56051,37,56051,37,560 8,76,60,9688,76,60,9688,76,60,9688,76,60,9688,76,60,968

Audio VAudio VAudio VAudio VAudio Visual Wisual Wisual Wisual Wisual Winginginginging

The Audio Visual wing of DAVP provides acomprehensive range of services to various Ministriesand Departments of the Government of India likeproduction of AV spots, Jingles, Documentaries andSponsored Programmes, Media Planning and releasethrough AIR and private FM Radio Channels,Community Radio, Doordarshan and Private Cableand Satellite Channels, Digital Cinema, Websites andSMSs. Campaign for Energy conservation andpromotion of BEE star labels was continued this yearalso. Major other campaigns included Right toInformation Act, Income Tax, Recruitment forArmed Forces, NACO, etc.

Audio VAudio VAudio VAudio VAudio Visual Prisual Prisual Prisual Prisual Productionoductionoductionoductionoduction

Two major weekly Sponsored Radio Programmes(SRPs) were produced by DAVP and broadcast fromvarious stations of All India Radio. These were "TenTeen to Eight Teen" a 15-minute programme onadolescent issues and "Ek Kadam Khushal Zindgi KiOre" a 15-minute programme on different healthrelated issues. Both these programmes wereproduced for Ministry of Health & Family Welfarein Hindi as well as other regional languages.

Besides these SRPs, a number of audio & videospots and films were produced for Ministry ofPersonnel, Public Grievances & Pension; Ministryof Home Affairs; National Horticulture Board;National Sample Survey Organisation; Ministry ofI&B, etc.

Empanelment of Radio/TV channels andEmpanelment of Radio/TV channels andEmpanelment of Radio/TV channels andEmpanelment of Radio/TV channels andEmpanelment of Radio/TV channels andDigital CinemaDigital CinemaDigital CinemaDigital CinemaDigital Cinema

As on 15.12.2011, there were more than 210 Cableand Satellite channels (apart from Doordarshan) andmore than 215 private FM Radio Stations (apartfrom AIR network) on DAVP panel. Also twoagencies with over 3500 digital theatres wereempanelled with DAVP during 2011-12. Theprocess of empanelling Community Radio Stationsis in advanced stage.

29

Number of Displays done from 1.4.11 to 31.12.11

S. No. Format/Medium No. Of Display

1. Airport Signage 81

2. Animation 61

3. 2 Flex Banners 28

4. Bus Panels 13781

5. Bus Queue Shelter 904

6. Electricity Bills 7800000

7. Hoardings 2157

8 City/Metro Kiosk 5348

9. Large Display/Bridge/Flyover/Subway Panel 56

10. LCD Screen Display 4182

11. LPG Bill 750000

12 Metro Display Board 261

13. Metro Inside Panels 475

14. Metro Railings 120

15. Programme Board 2

16. Public Utility 13

17. Railway Reservation Ticket 11800003

18. Railway Reservation Chart 25000

19. Railway Station Display Board 89

20. Train Panel (Shatabdi/JanShatabdi) 5233

21. Thirupathi Access Card 1900000

22. Underpass 7

23. Unipole 296

24. Gantry 05

25. Traffic Signal 3016

26 Pillar wrap 1271

27 Auto Ricksaw hood 1975

28. Glow sign 96

29. Backlit Display Board 30

TTTTTotalotalotalotalotal 2230175922301759223017592230175922301759

30

Pilot PrPilot PrPilot PrPilot PrPilot Projects on Wojects on Wojects on Wojects on Wojects on Websites and SMSsebsites and SMSsebsites and SMSsebsites and SMSsebsites and SMSs

DAVP conducted pilot projects, releasinggovernment advertising through Websites and SMSs.33 of the top websites of the country have beenempanelled for advertisement release. More than110 SMSs, covering messages ranging from NavyRecruitmen and payment of Income Tax, to FlagshipProgrammes were sent via SMS at a rate of onepaise per SMS.

Empanelment of Community Radio StationsEmpanelment of Community Radio StationsEmpanelment of Community Radio StationsEmpanelment of Community Radio StationsEmpanelment of Community Radio Stations

For the first time, DAVP has begun issuingadvertisements to Community Radio Stations. 10CRS have been empanelled with DAVP.

Fresh Empanelment of ProducersFresh Empanelment of ProducersFresh Empanelment of ProducersFresh Empanelment of ProducersFresh Empanelment of Producers

DAVP has also begun the process of empanellingproduction houses for audio-visual work on the basisof new criteria. Some 350 applications have beenreceived, which are being processed. A Revised RateCard for production has also been drafted, whichhas been put on DAVP's website for feedback.

OUTDOOR PUBLICITYOUTDOOR PUBLICITYOUTDOOR PUBLICITYOUTDOOR PUBLICITYOUTDOOR PUBLICITY

Outdoor media surely catches attention, as its reachis universal and not confined to specific newspaperor channel. Outdoor publicity ignites curiosity aboutthe campaign as well as works as a reminder for allother media. Outdoor is on 24x7 as compared toother publicity. Outdoor attracts the rural massesthrough its eye catching illustrations and by boldletter size on wall paintings in rural areas. Speciallyin rural areas, outdoor is the only significant mediato motivate the public. DAVP has made every effortto produce and display various media of outdoor tomaximize the value of the campaigns.

Various schemes have been publicized for differentclient ministries/departments as well as autonomousbodies of Government of India through variouscampaigns on rural oriented schemes on publicawareness and information regarding variousimportant events and facilitation in different sectorsduring the above period at national level.

Various important campaigns on Cancer Awareness,Mental Health, Blindness Campaign, EnergyEfficiency, New & Renewable Energy, BIS, Women& Child Development, Consumer Affairs, IncomeTax, Customs & Central Excise, Consumer Affairs,Rural Development were publicized by OP Divisionduring this period. Besides, the important events aswell as Film Festivals were also highlighted throughOutdoor Publicity.

MASS MAILINGMASS MAILINGMASS MAILINGMASS MAILINGMASS MAILING

Mass Mailing Wing of DAVP primarily deals withdispatch of printed material produced by publicitywing to various cross sections of people in differentparts of the country. The wing is one of the biggestset ups of its kind in the country and has a reachupto Gram Panchayat level. For the first time DAVPhas engaged branded vans to deliver calendars uptoBlock level. It has been taken up on a pilot basis.The wing presently maintains an address bank of5,00,335 addresses spread over 482 categories.51,37,560 copies of publicity material on variousthemes have been distributed. They includeprogrammes for the people by the Government,PM's 15-Point Programme for Welfare of Minorities,Empowerment of Women and Mahatma GandhiNational Rural Employment Guarantee Scheme, etc.

VIGILANCEVIGILANCEVIGILANCEVIGILANCEVIGILANCE

DAVP have set up a full-fledged Vigilance Sectionin June, 2004 at its Headquarters in New Delhi.The Vigilance Section is functioning under overallsupervision of the DG. In this work, he is assistedby ADG, Director (Vig.), Deputy Director (Admn.)and other subordinate staff.

1.1.1.1.1. PrPrPrPrPreventive Veventive Veventive Veventive Veventive Vigilance Activities during theigilance Activities during theigilance Activities during theigilance Activities during theigilance Activities during thePeriodPeriodPeriodPeriodPeriod

� No. of regular inspection conducted 1

� No. of surprise inspections 1

31

2.2.2.2.2. Surveillance and Detection activities duringSurveillance and Detection activities duringSurveillance and Detection activities duringSurveillance and Detection activities duringSurveillance and Detection activities duringthe Periodthe Periodthe Periodthe Periodthe Period

� Details of the areas selected Nil

for keeping surveillance

� No. of persons identified Nil

for being kept under Surveillance

3.3.3.3.3. Punitive ActivitiesPunitive ActivitiesPunitive ActivitiesPunitive ActivitiesPunitive Activities

� No. Of complaints/references received 15

during the period

� No. of cases in which preliminary 08inquiry was conducted

� No. of cases where preliminary 04inquiry report were received

� No. of cases in which charge Nilsheets for major penalty were issued .

� No. of cases in which charge Nilsheets for minor penalty were issued

� No. of persons on whom major Nilpenalty was imposed

� No. of persons on whom minor Nilpenalty was imposed

� No. of persons placed under 01suspension & revoked

� No. of persons against whom Niladministrative action such asissuance of warning, etc. was taken.

� No. of persons prematurely Nilretired under relevant provisions of rules

� No. of cases in which Judgments NilOrders of CATs were received.

Accounts WAccounts WAccounts WAccounts WAccounts Winginginginging

The Accounts Wing of DAVP handle payments ofapproximately R 700 to 750 crore every year, tomedia organizations, ranging from newspapers, TVchannels, Radio channels, Outdoor Publicity

agencies to producers and printing housesempanelled with the organization. Headed by Addl.DG (Accounts), the wing consists of Director(Accounts), Financial Advisor & Chief AccountsOfficer and other officials.

Major achievements:Major achievements:Major achievements:Major achievements:Major achievements: The major achievements ofthe Accounts Wing are given below:

1) Successful conversion to Electronic FundTransfers for all payments, including paymentsfor Exhibitions and Salaries.

2) 100 percent payments to all private parties isnow through Electronic Funds Transferinstantaneously, eliminating delay and loss ofcheques in transit.

3) Processing of bills can now be tracked on thewebsite, which reflects the status of the bills,especially whether they have been rejected dueto some reasons or passed.

4) Implementation of a clear schedule of deadlinesfor submission of bills (one month for Audio-visual bills, two months for newspaper bills),after which bills are not accepted.

5) Setting up of a Facilitation Cell for receiving ofbills on the ground floor of Soochna Bhavan,where the bills are received, and a dated receiptis given.

6) Letters from Director (Accounts) for each billrejected.

7) DAVP ran a special drive in November 2011to accept all previous bills which could not besubmitted or were rejected for various reasonsso that all pendencies could be cleared.

8) Out of 63 outstanding Audit Paras, 47 havebeen settled.

32

Major Initiatives Underway:Major Initiatives Underway:Major Initiatives Underway:Major Initiatives Underway:Major Initiatives Underway: The major initiativesunderway in Accounts Wing are as under:

1) Outsourcing of Account processing andscrutiny;

2) Setting up of a Helpline & Call-center forAccounts-related complaints;

3) Providing computers to all staff and processingof all payments. through appropriate software.

IT WIT WIT WIT WIT Winginginginging

In partnership with NIC, DAVP continued to makeenormous strides in E-Governance, both with respectto Client Ministries and its customers, i.e.newspapers, TV/Radio channels, producers etc.DAVP's website was re-designed to make it moreuser-friendly, and formally launched by the Ministerfor Information and Broadcasting. The new websiteprovides client departments with direct access tofunds utilization status for both newspaper and audio-visual advertisements for the first time. The site isalso disabled -friendly. Online Release Orders wereissued for SMSs, Digital Cinemas and Websites, andOutdoor Publicity Agencies for the first time.

Language TLanguage TLanguage TLanguage TLanguage Translation Wranslation Wranslation Wranslation Wranslation Winginginginging

Though DAVP does not have permanent staff forundertaking translation, it continued to carry outtranslations for a variety of Client ministries/Departments with the help of a panel of translatorsengaged on casual basis. The translations were donefor advertisements, calendars, booklets, folders, etc.The Language Translation Wing of DAVP nowconsists of Language Typists.

REGISTRAR OF NEWSPREGISTRAR OF NEWSPREGISTRAR OF NEWSPREGISTRAR OF NEWSPREGISTRAR OF NEWSPAPERS FORAPERS FORAPERS FORAPERS FORAPERS FORINDIAINDIAINDIAINDIAINDIA(www.rni.nic.in)The Office of the Registrar of Newspapers for India(RNI) is an attached Office of the Ministry of

Information & Broadcasting. Under its Statutory andderivative functions, it verifies and approves titles ofnewspapers, registers them, checks and establishescirculation claims. It also submits to the Secretary,I & B by 31st December every year an "AnnualReport", highlighting the state of Print Media in thecountry; the report is subsequently published underthe title "Press in India". Under its non-statutoryfunctions, RNI issues Eligibility Certificates for importof newsprint to actual users which are registeredwith RNI as well as Essentiality Certificates for importof printing machinery, etc.

TTTTT it le Vi t le Vi t le Vi t le Vi t le Ver i f icat ion, Registrat ion &eri f icat ion, Registrat ion &eri f icat ion, Registrat ion &eri f icat ion, Registrat ion &eri f icat ion, Registrat ion &CirCirCirCirCirculationculationculationculationculation

During April to November 2011, RNI scrutinized14052 applications for verification of titles, of which8173 titles were approved; the rest were not foundavailable for allotment. In the same period, 3975newspapers/ periodicals were issued Certificates ofRegistration (3296 Fresh and 679 Revised). Withthe new advertisement policy in force with effectfrom 1.6.2006, the work of circulation verificationby RNI has been restricted to checking the circulationof big category of newspapers whose circulation is75000 and above per publishing day only and whichare referred to by DAVP as well as requests receivedfrom the individual publications. The circulationcheck was carried out by RNI through charteredAccountants empanelled with it. However, due to averdict delivered by Delhi High Court in a case filedby Indian Language Newspapers Society, the workof circulation verification through empanelledChartered Accountants has been stopped and theexercise has been carried out by RNI itself with effectfrom October 2011. So far, the circulation claimsof 19 newspapers have been assessed.

The Annual Report "Press In India 2009-10"containing detailed information on print media ascompiled from Annual Statements is under print.

33

NEWSPRINTNEWSPRINTNEWSPRINTNEWSPRINTNEWSPRINTWith effect from 1st May 1995, Newsprint has beenplaced under Open General License and all types ofnewsprint- Glazed and Standard, can be importedby actual users without any restriction. In the year2006-07, Ministry revised the form of Annual Returnshowing the import and consumption details ofnewsprint. RNI issues the E.C., specifying themaximum quantity of newsprint that can be importedby a newspaper. This quantity is decided on the basisof the affidavit in which the publishers state theconsumption of newsprint for the previous two yearsand the proposed quantity of consumption for thecurrent year. If there is more variation in theconsumed quantity during the previous year and thequantity proposed to be imported during the currentyear, RNI asks the publisher to furnish justification

for the variation. However, there is no limit on thenumber of requests made by the Publishers in afinancial year.

During the period April 2011 to November 2011,1062 Eligibility Certificates were issued by RNI forimport of newsprint.

De-Blocking of TDe-Blocking of TDe-Blocking of TDe-Blocking of TDe-Blocking of TitlesitlesitlesitlesitlesTitles verified by RNI which are not registered withinstipulated period of two years are de-blocked. Suchunregistered titles verified up to the year 2008 havesince been deblocked. 6312 titles verified during2009 were deblocked during 2011-12(up toNovember 2011).

PRINTING MACHINERPRINTING MACHINERPRINTING MACHINERPRINTING MACHINERPRINTING MACHINERYYYYYRNI is the recommending authority for the importof printing machinery and allied materials. As such,newspaper establishments are required to obtain

Press Registrar, RNI, Shri T. Jayaraj presenting the annual report ‘Press in India2010- 11" to Secretary, I & B, Shri Uday Kumar Varma

34

CONSOLIDACONSOLIDACONSOLIDACONSOLIDACONSOLIDATED INFORMATED INFORMATED INFORMATED INFORMATED INFORMATION ON VTION ON VTION ON VTION ON VTION ON VARIOUS ACTIVITIES OF RNI FOR THE YEAR 2010-11.ARIOUS ACTIVITIES OF RNI FOR THE YEAR 2010-11.ARIOUS ACTIVITIES OF RNI FOR THE YEAR 2010-11.ARIOUS ACTIVITIES OF RNI FOR THE YEAR 2010-11.ARIOUS ACTIVITIES OF RNI FOR THE YEAR 2010-11.(Covered up to the period of 01.04.2011 to 30.11.2011)(Covered up to the period of 01.04.2011 to 30.11.2011)(Covered up to the period of 01.04.2011 to 30.11.2011)(Covered up to the period of 01.04.2011 to 30.11.2011)(Covered up to the period of 01.04.2011 to 30.11.2011)

Sl.Sl.Sl.Sl.Sl. Name of the activityName of the activityName of the activityName of the activityName of the activity Actual perActual perActual perActual perActual perforforforforformancemancemancemancemance TTTTTarararararget fixedget fixedget fixedget fixedget fixed PerPerPerPerPerforforforforformancemancemancemancemance Anticipated forAnticipated forAnticipated forAnticipated forAnticipated forNo.No.No.No.No. 2008-09(04/2010-2008-09(04/2010-2008-09(04/2010-2008-09(04/2010-2008-09(04/2010- for 2010-11 for 2010-11 for 2010-11 for 2010-11 for 2010-11 duringduringduringduringduring

03/2011)03/2011)03/2011)03/2011)03/2011) & for 2011-12& for 2011-12& for 2011-12& for 2011-12& for 2011-12 01/4/2010 to01/4/2010 to01/4/2010 to01/4/2010 to01/4/2010 to30/11/201130/11/201130/11/201130/11/201130/11/2011

1 Title Clearance *

a) References received 25049 * 14052 *

1 Title Clearance *

b) Cleared 13229 * 8173 *

c) Refused 8328 * 5074 *

f) No. of Titles De-Blocked 8293 * 6312 *

2. REGISTRATION 5879[4996+883] * 3975(3296 + 679) *

f) R-I Section: Fresh Cases 1353 * 857 *

g) R-II Section: Fresh Cases 2090 * 1559 *

h) R-III Section: Fresh Cases 1553 * 880 *

i) R – I Section: Revised CRs 224 * 164 *

j) R-II Section: Revised CRs 396 * 345 *

k) R-III Section: Revised CRs 263 * 170 *

3. CIRCULATION CHECKS @@

l) Fully Assessed 8 15

m) Lower Assessed 0 4

n) Unestablished 0 0

o) Deleted 0 0

p) Total 8 19 *

4. PRINTING MACHINERY &ALLIED MATERIALS.

q) No. Of Essentiality Certificate issued forimport of Printing Machinery. 0 * 0 *

r) Certificates for exemption from ForeignContributions Regulation Act. 02 * 04 *

s) No. of applications cleared under RTI 961 762

5. NEWSPRINT

u) No. Of Eligibility Certificates issued tothe publishers for import of Newsprint 775 * 1062 *

Note: * Depending upon the applications/requests received from the publishers. As such no targets can be fixed in these categories.

@@ As per new advertisement policy of Government with effect from 01.06.2006, RNI's role for circulation check has been restricted andRNI is checking the circulation of big category of newspapers whose circulation is 75000 and above & which were referred to by DAVP throughRNI's empanelled Chartered Accountant firms. However, due to a Court Verdict dated 20/12/2010 in a case filed by ILNA, the verification ofcirculation claims through empanelled Chartered Accountant firms has been stopped and the work of circulation verification by RNI hascommenced from October 2011 onwards. Therefore, no targets can be fixed.

35

essentiality certificates from RNI for import ofprinting/composing components and allied materialsetc. at a concessional rate of customs duty availableto newspapers. During April to November 2011,no application has been received from newspaperestablishments for import of printing machinery andallied equipment.

During the same period, four letters were issued forobtaining exemption from the provisions of theForeign Contributions Regulation Act. During theperiod, 762 applications received under R.T.I. Act,also have been cleared.

COMPUTERISACOMPUTERISACOMPUTERISACOMPUTERISACOMPUTERISATIONTIONTIONTIONTION

Apart from the computerized processing of titleverification and registration, all the verified titles areput on the RNI's website http//rni.nic.in and thesecan be downloaded by the applicants. With theintroduction of this facility, any person/prospectivepublisher can access the existing title database,thereby making it easier to propose titles of his/herchoice. The data is available State/Language-wise.Radio Frequency Link has been installed under the10th Plan Scheme by NICSI which is workingsatisfactorily. A leased line circuit from MTNL hasalso been added to the network of RNI for faster netconnectivity during this period.

OFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGE

Office of RNI organized Hindi Fortnight during 14-28 September wherein different competitions wereheld to promote the use of Hindi in official work.The 6th edition of 'Panjiyan Bharati', a half-yearlyhouse-magazine dedicated to the Official Languagewill be ready to be brought out in January 2012.Panjiyan Bharati has also bagged the 5th prizeamong house journals of various departments underthe Ministry of Information & Broadcasting this year.One Assistant Director (OL) and two translators areposted in this office to provide the necessaryassistance in translation, implementation and

monitoring of the Official Language Policy of theGovernment of India.

PUBLIC GRIEVPUBLIC GRIEVPUBLIC GRIEVPUBLIC GRIEVPUBLIC GRIEVANCESANCESANCESANCESANCES

A Public Grievances Cell is functioning in this office.Deputy Press Registrar of this office has beendesignated as head of the internal grievance redressalmachinery of this office.

CITIZEN’S CHARCITIZEN’S CHARCITIZEN’S CHARCITIZEN’S CHARCITIZEN’S CHARTERTERTERTERTER

Citizen's Charter has been prepared and posted onthe official website of this Office (http://www.rni.nic.in).

1111111111THTHTHTHTH PLAN PLAN PLAN PLAN PLAN SCHEME: STRENGTHENINGSCHEME: STRENGTHENINGSCHEME: STRENGTHENINGSCHEME: STRENGTHENINGSCHEME: STRENGTHENINGOFOFOFOFOF RNI RNI RNI RNI RNI

During 2007-08, a scheme of strengthening of RNIhas been included in the approved 11th Plan with atotal Outlay of R 88.06 lakh. This scheme envisagessetting up of two new Regional Offices of RNI, oneat Guwahati and the other at Bhopal. A provisionof j 17.00 lakh has been approved in the annualplan 2011-12 for implementing the scheme.However, in the Revised Estimates, the outlay hasbeen reduced to j 3.50 lakh, surrendering thebalance amount of j 13.50 lakh which pertains toGuwahati Regional Office, and since no officer hasjoined so far there, as such no expenditure can beincurred in this office during the current financialyear. Balance amount is kept for the official use ofRegional Office of RNI, Bhopal. Out of this, a sumof j 1.92 lakh has been incurred as expenditureupto 30.11.2011.

It is felt that setting up of Regional Offices atGuwahati in North-Eastern Region and Bhopal inCentral Region respectively, will facilitate aspiringpublishers of newspapers of both the regions to applyfor titles and launching of publications subsequently.The number of publishers applying for titles,registration, E.C. for newsprint & printing machineryetc. will benefit, once the scheme is fully

36

implemented. Publishers from these regionsapproaching RNI Headquarters for various enquirieswould be able to get all the details from these newRegional Offices and their applications etc. will besubmitted to Headquarters for approval.

DIRECTORADIRECTORADIRECTORADIRECTORADIRECTORATE OF FIELD PUBLICITYTE OF FIELD PUBLICITYTE OF FIELD PUBLICITYTE OF FIELD PUBLICITYTE OF FIELD PUBLICITY(www.dfp.nic.in)

The Directorate of Field Publicity (DFP) is the MediaUnit of Ministry of Information and Broadcastingwhich is involved in communicating the schemes ofthe Government to grass-root level through inter-personal communication activities. The activitiesinclude public meetings, group discussions, individualcontacts, door-to-door visits, use of traditional and

folk media and other conventional, non-conventionaland even innovative methods to the ultimatebeneficiaries and specific target groups. In thisprocess, DFP gets support from other Central andState departments/agencies.

The objective is not only to raise awareness of thebenefits of various development programmes andpolicies of the Government, but also to understandpeoples' barriers or the 'price' they perceive foraccepting the required change that the developmententails. The organization strives to create wellinformed communities with regard to the nationalobjectives of the Government to reach the last personin the last mile. DFP thus acts as a bridge betweenthe people and the Government of India.

“Swasthya Utsav Mela” at Mandsaur, Madhya Pradesh organised by DFP.

37

OOOOOrrrrrganisational Set upganisational Set upganisational Set upganisational Set upganisational Set up

The Directorate of Field Publicity functions at threelevels, namely:

� Headquarters at New Delhi

� Regional offices; and

� Field Publicity Units.

There are 22 Regional Offices which are mostlylocated at State Capitals and 207 Field Publicity Unitswhich are spread all over the country and mostlylocated at district Headquarters. Each Regional Officecontrols about 6 to 14 Field Units. A Field PublicityUnit functions under a Field Publicity Officer who isassisted by one Field Publicity Assistant and othersupport staff. The Field Publicity Units are equippedwith vehicles and audio visual equipment for theirfield level activities. Each Field Unit tours with 10-12 night-halts in a month to conduct awarenessprogrammes on Government schemes and policiesamong the masses mainly in remote and rural areas.In addition, there are non-night halt tours to nearbylocations.

eeeee-----GoverGoverGoverGoverGovernancenancenancenancenance

DFP has adopted information and communicationtechnology to facilitate functioning of its RegionalOffices and Field Publicity Units in a more effectiveway. All the Regional Offices and Field Units havebeen provided with computers for quick and easyaccessibility and communication of reports andfeedback. The Directorate has provided internetconnection to all its Regional Offices and is in processof equipping all Field units with internet facilities tofast track communication between them and theHeadquarters.

DFP is focusing on gathering quantifiable, analyzableand actionable feedback, for which it is extensivelyusing Information Technology in its functioning atDFP Headquarter as well as at its Regional Officesand Field Publicity Units spread across the country.

Regular online uploading of programme activitiesby Regional Offices in specific formats have beenmade mandatory for generating focussed reports anddatabase for the purpose of analysis, reference andrecord.

AchievementsAchievementsAchievementsAchievementsAchievements

April-2011 to DecemberApril-2011 to DecemberApril-2011 to DecemberApril-2011 to DecemberApril-2011 to December-2011-2011-2011-2011-2011

1. No. of Film Show organised 22091

2. No. of Special Programme conducted 4899

3. No. of Public Opinion gathering 6028

4. No. of Group Discussion organised 31963

5. No. of Photo Exhibition mounted 20150

6. No. of Success Stories collected 1302

TTTTTotalotalotalotalotal 86433*86433*86433*86433*86433*

* Target for April, 2011 to March 2012 as per the ResultsFramework Document is 1,00,000.

MAJOR ACTIVITIESMAJOR ACTIVITIESMAJOR ACTIVITIESMAJOR ACTIVITIESMAJOR ACTIVITIES

Regular Publicity ProgrammesRegular Publicity ProgrammesRegular Publicity ProgrammesRegular Publicity ProgrammesRegular Publicity Programmes

As part of the regular publicity activities, the fieldunits visit remote and rural areas across the countryto carry out awareness programmes among themasses on various government schemes with a thruston Flagship Programmes of the Union Governmentwhich include Mahatma Gandhi National RuralEmployment Guarantee Programme, Rural DrinkingWater Programme, Sarva Shiksha Abhiyan, Mid DayMeal Scheme, Right to Information, National RuralHealth Mission, etc.

Border Area Publicity ActivitiesBorder Area Publicity ActivitiesBorder Area Publicity ActivitiesBorder Area Publicity ActivitiesBorder Area Publicity Activities

Field Publicity Units under Regional Offices ofArunachal Pradesh, Assam, Bihar, Gujarat, Jammu& Kashmir, Meghalaya-Mizoram-Tripura (MMT),Nagaland & Manipur, North-West (Punjab, Haryana

38

and Himachal Pradesh), Rajasthan, Uttar Pradesh,Uttarakhand, West Bengal (North) & Sikkim & WestBengal (South) carried out extensive publicitycampaigns in border areas under their jurisdiction. Theunits briefed the border area villagers about the differentschemes run by the Government of India through filmshows, photo exhibitions, seminars, healthy babyshows and by conducting various competitions. Majorthrust of programmes was on disseminating messagesof national integration and communal harmony.

Participation in Public InforParticipation in Public InforParticipation in Public InforParticipation in Public InforParticipation in Public Information Campaignsmation Campaignsmation Campaignsmation Campaignsmation Campaigns(PICs)(PICs)(PICs)(PICs)(PICs)DFP rendered strong publicity support to 81 PublicInformation Campaigns organized in areas falling underthe jurisdiction of its 20 Regional Offices, during Aprilto December 2011. Two to four FPUs participated ineach PIC and organized programmes on themescovered under Bharat Nirman.Publicity activities in Left WPublicity activities in Left WPublicity activities in Left WPublicity activities in Left WPublicity activities in Left Wing Extring Extring Extring Extring Extremism (Lemism (Lemism (Lemism (Lemism (LWE)WE)WE)WE)WE)affected areasaffected areasaffected areasaffected areasaffected areasField Publicity Units under nine Regional Offices ofAndhra Pradesh, Bihar, Chhattisgarh, Jharkhand,Maharashtra, Madhya Pradesh, Odisha, Uttar Pradesh

and West Bengal (South) took up the challenging jobof organizing awareness campaigns in Left WingExtremism (LWE) affected areas. Publicity campaignson Flagship Programmes of Central Government,Bharat Nirman, National Integration and CommunalHarmony, Women Empowerment, Influenza A, H1N1(Swine Flu), HIV, NIDDCP, Tribal Welfare, Rain WaterHarvesting, Drinking Water & Sanitation issues,Environment and Forests etc. were carried out tosensitize the masses through film shows, OralCommunication, Photo Exhibitions, etc.

PM's new 15 Point PrPM's new 15 Point PrPM's new 15 Point PrPM's new 15 Point PrPM's new 15 Point Programme for the Wogramme for the Wogramme for the Wogramme for the Wogramme for the Welfarelfarelfarelfarelfare ofe ofe ofe ofe ofMinoritiesMinoritiesMinoritiesMinoritiesMinorities

Field Publicity Units of the Directorate carried outpublicity programmes on PM's New 15 PointProgramme for the Welfare of Minorities, i.e., EquitableAvailability of ICDS Services, Improving Access toSchool Education, Modernizing Madarsa Education andScholarships for Meritorious Students from MinorityCommunities. Film Shows, Oral Communications,Photo Exhibitions, etc. were organized to generateawareness about the programme.

Campaign on the ‘Use of Iodized Salt’ at J&K organized by DFP

39

Special Programmes by Regional OfficesSpecial Programmes by Regional OfficesSpecial Programmes by Regional OfficesSpecial Programmes by Regional OfficesSpecial Programmes by Regional OfficesTo ensure that the rural masses are able to take theadvantage of the government policies and initiativesin the area of healthcare, an awareness campaign onselected themes is underway by the Directorate of FieldPublicity at the instance of the Ministry of Health andFamily Welfare in eight states, viz., Assam, Bihar,Jharkhand, Uttar Pradesh, Madhya Pradesh,Chhattisgarh, Rajasthan and Odisha to educate andinform the rural masses, specially women about thehealth programmes initiated by the government.Seventy eight Field Publicity Units of DFP have beenmobilized for the task of creating awareness in theirrespective areas. The units are arranging specialawareness programmes in the above states. TillNovember, 2011, over 352 special programmes havebeen conducted in these states and feedback has beensent online to DFP Hq by concerned ROs.Intensive special publicity drive was organized on VotersEducation and Electoral Participation for the stateLegislative Assembly elections in order to createawareness among the electorate on different aspectsof the elections. The main objective is to ensure thatmaximum number of electorate exercise their right tofranchise.

During the month of June, 2011, Field Publicity Unitof Odisha Region participated in the 'Anchalika LokaKala Cultural and Folk Art Festival'. In July, 2011,Gaya and Chaibasa units of Jharkhand regionorganised a special campaign in Jagnnathpur RathYatra Mela at Ranchi. Jaipur Region also organisedfilm shows, photo exhibitions, oral communication andspecial programmes at Ramdeora Fair in Jaisalmerand in Northern International Trade Fair at Jaipur.Observation of important National and InterObservation of important National and InterObservation of important National and InterObservation of important National and InterObservation of important National and InternationalnationalnationalnationalnationalEvents/Days/WEvents/Days/WEvents/Days/WEvents/Days/WEvents/Days/Weeks and Themeseeks and Themeseeks and Themeseeks and Themeseeks and ThemesThe Directorate and its FPUs organized programmeson a variety of events including World Health Day,National Labour Day, Anti- Terrorism Day, Quami Ekta(National Integration) Week, Child Rights Day, etc.PLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMESDFP has two Plan Schemes for implementation duringthe XIth Plan Period 2007-2012; viz. (i) ConductedTours/ Skill Upgradation; and (ii) Modernisation andUpgradation of Software and Hardware at RegionalOffices (ROs) and Field Publicity Units (FPUs) of DFP.Conducted TConducted TConducted TConducted TConducted Tour/ Skill Upgradationour/ Skill Upgradationour/ Skill Upgradationour/ Skill Upgradationour/ Skill UpgradationThe objective of the scheme is to expose the opinionleaders of one state to the ongoing development

Publicity programme on PM’s New 15-Point Programme organised by DFP at Rangagora, Assam

40

schemes in other states. The opinion leaders in eachconducted tour thus become the carriers of themessages of various development schemes of theCentral Government. Being the key members of theircommunity, they impart a positive behavioral changeamong their community members in favor of theprogrammes and schemes of the government. Withtheir own repository of knowledge, they share theirexperiences with the people of other states where theyvisit and also gain knowledge about their developmentalprojects.During the current financial year, r 79 lakh had beenallocated for organizing 16 conducted tours. TillNovember, 2011, 6 conducted tours had beenorganized.ModerModerModerModerModernisation and Upgradation of Harnisation and Upgradation of Harnisation and Upgradation of Harnisation and Upgradation of Harnisation and Upgradation of Hardwardwardwardwardware ande ande ande ande andSoftware at ROs and FPUsSoftware at ROs and FPUsSoftware at ROs and FPUsSoftware at ROs and FPUsSoftware at ROs and FPUsThe scheme aims at faster and more effectivecommunication and dissemination of information inthe masses through better and reliable mobility of theunits of DFP and improved transparency throughwebsite at minimum expenditure. Proper and

systematic compilation of data and records, costeffective dissemination of information and moretransparency through website are additional benefits.The year also witnessed results in the form of fastercommunication between Field Units, Regional Officesand DFP Headquarters due to computerization of units/regional offices which started in the Plan period earlier.

To make better use of technology and equipment andto maintain and update the website, one Programmerand one Asst. Programmer having knowledge andexperience in developing software in ASP.NET withSQL SERVER were engaged at DFP Hq. During theyear, 100 Data Entry Operators (DEOs) have beenengaged for DFP Hq, Regional Offices and Field Unitsfor full and proper utilization of computers andoperation of the on-line feedback system.

DFP is basically a mobility-based field organization andvehicles are fundamental and essential requirement ofthe Organisation. Till December 2011, DFP purchased07 vehicles and placed order for 13 vehicles out of theproposed 26 vehicles under the scheme.

Jan Jagran Rally on Bharat Nirman organized by DFP at Chandrapur, Maharashtra

41

PUBLICAPUBLICAPUBLICAPUBLICAPUBLICATIONS DIVISIONTIONS DIVISIONTIONS DIVISIONTIONS DIVISIONTIONS DIVISION(www.publicationsdivision.nic.in)

Highlights and AchievementsHighlights and AchievementsHighlights and AchievementsHighlights and AchievementsHighlights and Achievements

� Revenue earned by the sale of books and journals(including Employment News) till October, 2011was more than H 36.37 crore.

� Revenue generated by Employment News tillOctober 2011 was H 33.07 crore with netrevenue surplus at H 20.93 crore. Revenue earnedby the sale of books and journals (excludingEmployment News) till October, 2011 was morethan H 3.30 crore

� The Division participated in thirteen prominentbook exhibitions and fairs from April to November2011. The important participations were inNeyveli Book Fair (Tamil Nadu), Srinagar BookFair (Uttarakhand), Delhi Book Fair, FaizabadBook Fair (Uttar Pradesh) and Urdu HeritageFestival, New Delhi.

� Participated in seven Public InformationCampaigns (PICs) by organizing book exhibitions,till mid-November 2011.

� Division's popular children's magazine Bal Bharatimaintained an average circulation of more than71 thousand copies per month. Yojana, theflagship magazine devoted to planning anddevelopment had an average circulation of morethan 50 thousand copies per month for Englishand over 39 thousand copies per month for Hindiedition. Kurukshetra, a magazine devoted to ruraldevelopment issues, also maintained over 29thousand and 26 thousand copies per month forits English and Hindi editions, respectively. (figuresupto November 2011)

� This year's important publications includeBharat Ke Baudh Teerth Sthal, Manke - Bhav,Sur, Laya Ke; Dakshin Bharat Ke Mandir; KhelHai Vigyan; Aao Sune Kahani (all Hindi) andThe Wonderful Marine World, A Brief History

Minister of State for I & B Dr. S. Jagathrakshakan, addressing the gathering at the

Bhartendu Awards function

42

of Water Resources (all English); Sardar SwaranSingh, Tatya Tope, Nana Saheb Peshwa, etc.in other Indian languages.

Set up in 1941 as a branch of the Bureau of PublicInformation, the Publications Division is the largestpublishing house of the Government of India whichaims at providing authentic information on variedaspects of Indian panorama - Art, Culture, Heritage,Gandhian Literature, Science, Land and People,Flora and Fauna, National Biographies, etc., ataffordable prices to the readers.

The Division's key objectives includeThe Division's key objectives includeThe Division's key objectives includeThe Division's key objectives includeThe Division's key objectives include

(a) publishing books and journals on matters ofnational importance at reasonable price tofacilitate wider access to people.

(b) publishing selected speeches of the Presidentsand the Prime Ministers of India to serve as arepository of our national leaders’ thoughts forposterity.

(c) to make available information about jobopportunities in Government Sector throughEmployment News.

(d) organizing and participating in book exhibitionsand competitions to ensure wider reach of ourpublications and hence Government policiesand programmes.

(e) To promote original Hindi writings inJournalism and Mass Communication,Women's Issues, Children's Literature andNational Integration through the annualBharatendu Harishchandra Awards.

Release of the book ‘Manke: bhav, sur, laya ke’ at the 17th Delhi Book Fair 2011. The then Additional DG,Publications Division, Smt. Arvind Manjit Singh, Shri Rajan Mishra, Shri Sajan Mishra, Shri Bhajan Sopori,

Pt. Vijay Shankar Mishra and others are seen at the release

43

OrOrOrOrOrganiganiganiganiganisational set upsational set upsational set upsational set upsational set up

Publications Division is headed by Director Generalwho is assisted by Directors supervising Editorial,Business, and Administration Wings and a JointDirector for Production wing. Director General isfurther assisted by General Manager/Chief Editorwho is incharge of the publication of EmploymentNews.

The Headquarters of the Publications Division is atSoochna Bhavan, CGO Complex, New Delhi and itfunctions through its various sales emporia at NewDelhi(Headquarters), Delhi(old Secretariat), Mumbai,Chennai, Kolkata, Patna, Lucknow, Hyderabad andThiruvananthapuram and Yojana offices at NewDelhi, Mumbai, Kolkata, Chennai, Ahmedabad,Guwahati, Hyderabad, Thiruvananathapruam andBangalore. The offices of the Employment Newsand Journals' Unit are located at R.K. Puram, NewDelhi.


Publication of BooksPublication of BooksPublication of BooksPublication of BooksPublication of Books

Since its inception, the Division has been bringingout books on various aspects of Indian panoramalike art, culture, history, land and people, flora andfauna, Gandhian literature, children's literature,science and technology, biographies of eminentIndians and reference works like India - ReferenceAnnual, Mass Media in India and Press in India.

During the period April to November 2011, 36 titleshave been published in English, Hindi and otherIndian languages.

Publication of JourPublication of JourPublication of JourPublication of JourPublication of Journalsnalsnalsnalsnals

The Division publishes, apart from EmploymentNews/Rozgar Samachar in English, Hindi and Urdu,18 journals which include Aajkal (Hindi and Urdu),Bal Bharati (Hindi), Kurukshetra (English and Hindi)and Yojana (English, Hindi and 11 other languages).

YYYYYojanaojanaojanaojanaojana

Yojana is the flagship magazine of the Division. Itsfirst issues in Hindi and English came in the year1957. The objective was to strengthen and mobilizethe efforts of the people in Plan process of thegovernment and provide a forum of discussion onplanning and development related issues. Themagazine is now published in 11 regional languagesalso- Assamese, Bengali, Kannada, Marathi,Malayalam, Odiya, Punjabi, Tamil, Telugu and Urdubesides Hindi and English, and has a combinedmonthly circulation of around 1.46 lakhs copies.The role of Yojana in development journalism isunparalleled both at the national and regional levels.It provides enriched material from experts in variousfields to readers and students, especially in smallertowns, in their own respective languages. Its scopehas expanded beyond the Five Year Plans to providea forum for discussion on all socio-economic issuesof current relevance. Besides articles from subjectexperts, the journal also carries regular columns like'Best Practices' which brings out developmentalsuccess stories from various regions of the country;'Shodh Yatra' which highlights the technologicalinnovations at the grassroots level; 'Do You Know'-a compilation of questions and answers on importantterms and subjects, aimed specially at students; 'J&KWindow' and 'North-East Diary' which carry shortdevelopment related news items from Jammu andKashmir and the North-East respectively.

During the year 2011, Yojana brought out fourspecial issues in the months of January, March,August and December, besides eight regular monthlyissues. Special issues which come with an increasednumber of pages, provide focus on important themeswith eminent personalities as contributors. TheJanuary 2011 issue titled 'Indian Agriculture at theCrossroads' marked the resurgence of agricultureand allied sector in India and its contribution in theeconomy. Eminent personalities including formerUnion Minister and economist Y K Alagh, agro-scientist M S Swaminathan, Minister of State forAgriculture, Food and Public Distribution

44

K V Thomas, V S Vyas, Member, Economic AdvisoryCouncil to the Prime Minister, besides many others,contributed in this special issue. The special issue inMarch focused on the Union Budget 2011-12 whichis the last leg of the 11th Five Year Plan. August andDecember issues focused on the Entertainment Industryand the state of Assam as part of its North-East seriesrespectively. To highlight the uniqueness and richnessof the North-Eastern part of India, Yojana carries outa special issue on North-East Region every year inDecember with one of the eight states as the focusstate. January 2012 issue was the Republic Day special,where the theme was "Approach to the 12th Five YearPlan", finalized by the National Development Councilrecently.

Through its subsequent monthly issues during the year,Yojana covered contemporary issues and topics of massinterest like Gram Sabha; Democratizing Democracy,Human Rights and Social Justice, Handlooms &Handicrafts, Aadhar (Unique IdentificationProgramme), Census of India 2011 - highlightingsalient points of Census 2011 preliminary report,Service Sector, Land Reforms and Non- GovernmentalOrganisations.

Yojana has completed 55 years of publication inDecember 2011. Synopsis of all the current issues ofYojana group of journals are available on the Yojanawebsite (www.yojana.gov.in), along with an onlinearchive of the entire range of material published duringthe last five decades in all the thirteen languages,benefiting its large readership including studentsappearing for central and state level Civil ServicesExams, banking and insurance services, othercompetitive exams, research scholars as well as teachersand researchers of economics, commerce andmanagement. The content of the website is beingupdated every month.

AajkalAajkalAajkalAajkalAajkal

The prestigious magazines Aajkal in Hindi and Urdu,covers different aspects of Indian literature and culture.The Urdu edition of the magazine entered the 70th

year of its publication in August 2011 while the Hindiedition entered the 67th year in May 2011.

Aajkal (Hindi), through its various issues during theyear, covered different aspects of Indian culture andHindi literature. This year, the focus was on birthcentenaries of many eminent stalwarts of Hindi andUrdu literature like Faiz Ahmad ‘Faiz’, SachidanandHiranand Vatsayayan ‘Agyeya’, Kedarnath Aggarwal,Shamsher Bahadur Singh, Bhuvaneshwar, Majaz,Gopal Singh Nepali and Aarasi Prasad Singh, withissues devoted to them. Besides, March 2011 issuefocused on women's issues and November 2011 onchildren's literature.

Aajkal (Urdu) brought out special issues on eminentliterary figures like Mirza Ghalib , Meer Taqi ‘Meer’,Faiz Ahmad ‘Faiz’, Suhail Azimabadi and Majaz. Themagazine also brought out special articles on variedissues like Russian literature, Nobel laureates forliterature, Sufism and Urdu Ghazal. Special numberson all-time greats like Ehtasham Husain and SaadatHasan Manto are in the pipeline.

Bal BharatiBal BharatiBal BharatiBal BharatiBal Bharati

Bal Bharati is a popular monthly magazine beingpublished since 1948. Besides providing healthyentertainment to children, it also helps in imbuing themwith social values and scientific temper throughinformative articles, short stories, poems and pictorialstories. The annual All India Essay Competition aimedat promoting creative skills among younger generationwas organized and awards presented to them in June2011. The magazine published a special science issueon International Year of Chemistry in June 2011. BalBharati also published informative articles on ConsumerRights, Bharat Nirman, Health, Fitness, and WorldHeritage in its various issues.

KurukshetraKurukshetraKurukshetraKurukshetraKurukshetra

Kurukshetra, a leading magazine on rural developmentissues, being published in Hindi and English since 1952,retains its image for giving authentic information onthe subject. During the year 2011-12, its monthly printorder crossed 30,000 copies. It is a platform whereacademicians, planners, NGOs, and thinkers discussissues of rural development objectively and in detail.The main focus of the magazine is to evaluate howthe policies of the Government are being implemented

45

on the ground; besides, the government initiatives inthe rural sector are highlighted. During the periodKurukshetra covered varied issues related to ruraldevelopment such as Rural Education, EmpoweringRural Women, Better governance for Rural India,Better Agricultural Practices and Rural Credit. TheAnnual issue of the magazine featured articles on NewInitiatives in Rural Development.

Both Yojana and Kurukshetra published focusedmaterial on Budget - 2011, as has been the traditionwith these magazines.

Employment News /Rozgar SamacharEmployment News /Rozgar SamacharEmployment News /Rozgar SamacharEmployment News /Rozgar SamacharEmployment News /Rozgar Samachar

Employment News, a weekly is being published inEnglish, Hindi and Urdu. The weekly journal ispublished with a view to provide information aboutemployment opportunities to the unemployed andunder-employed youth of the country and to helpyoungsters in making an informed choice about theircareers. Initially set up in April, 1976 under DAVP, itscontrol was transferred to the Publications Division inJanuary,1978. The Employment News unit is locatedin East Block-IV, R K Puram, New Delhi and is headedby General Manager-cum-Chief Editor under the overallcontrol of Director General, Publications Division.

The weekly publishes advertisements for jobs in centraland state governments, public sector undertakings,autonomous bodies, universities, admission notices forprofessional course, examination notices and resultsof exams etc conducted by organizations like UPSC,SSC and other general recruitment bodies and midlevel career promotion opportunities. In addition tothis, there is also an editorial segment, which carriesarticles relating to career opportunities. The careerguidance series contains useful information on newand upcoming fields of professional activities andemployment prospects in the area, qualificationrequired to enter the profession and the institute toavail education and training.

The target groups of the weekly are basically the CivilService aspirants, candidates appearing for competitiveexams and interviews, young people on the thresholdof taking decision on careers and professions. Themandate of the weekly is to inform and educate theyoung people so that they can make an informeddecision about their careers.

Within Publications Division, the Employment Newshas a separate budget under a different head of account.Administrative and financial powers pertaining to this

Shri Khurshid Ahmed Ganai, JS (P&A), along with Smt. Praveen Nayar at the award function of the annual allIndia Essay Competition organised by Bal Bharati

46

unit are exercised by the GM-cum-CE on behalf of theDirector General Publications Division, through specialdelegation of powers.The journal commands an average circulation of about4.05 lakh copies per week. It has a network of about298 sales distributors spread all over the country. Therevenue generation of the journal has shown sustainedgrowth over the years.WWWWWebsite of Employment Newsebsite of Employment Newsebsite of Employment Newsebsite of Employment Newsebsite of Employment NewsThe website of Employment News(www.employmentnews.gov.in) in English and(www.rozgarsamachar.gov.in) in Hindi are very popularamong job seekers through out the country. Thewebsite is now equipped with state-of-the-art searchengine which enables viewers to quickly retrievematerial from the website. The average page hit of thewebsite is close to 3.8 lakhs with 1.2 million pageviews. All the 52 issues of EN/RS were publisheduninterruptedly over the periods 2008-09, 2009-10,2010-11. It reached people through our network ofdistributors. EN/RS reaches the remotest corner ofIndia which include North-East states, Andaman &Nicobar, J&K, etc.In consonance with Government's policy of bringingJ&K and North Eastern Region in the mainstream,

free copies of Employment News are being providedto libraries, educational institutions and Governmentoffices in North-East and J&K regions.

OFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEDuring 2010-11 the Official Language implementationwork in the Publications Division was carried outsmoothly. During this year, six sections of PublicationsDivision were inspected regarding implementation ofHindi work. During this period, one issue of the in-house magazine Prakash Bharati was brought out. Onthe occasion of Hindi Diwas, many competitions wereorganized in the Division. 45 awards were given tothe winners of various competitions. The OfficialLanguage Unit organized three workshops to trainemployees on different subjects. Quarterly meetingsof Official Language Implementation Committee wereorganized. In addition to this, Parliamentary Committeeon Official Language held an oral evidence ofPublications Division in September, 2011.

The Division invited entries for the year 2010 underBharatendu Harishchandra Award scheme. Under thisaward scheme, original writings in Hindi on (a)Journalism and Mass Communication (b) Women'sIssue (c) National Integration and (d) Children's

Minister of State for I & B Dr. S. Jagathrakshakan with the Bhartendu Harishchandra Awardees of 2009 &2010. Also in the picture are Shri Uday Kumar Varma, Secretary (I & B), Shri Khurshid Ahmed Ganai,

JS (P&A), Smt. Neelam Kapoor, Pr. DG PIB & Shri K. Ganesan, DG Publications Division

47

Literature are encouraged. Awards for 2009 and 2010were presented in December 2011.

BUSINESS AND MARKETINGBUSINESS AND MARKETINGBUSINESS AND MARKETINGBUSINESS AND MARKETINGBUSINESS AND MARKETINGThe Division has continuously endeavoured to improveits marketing strategies for its published works. Thebooks of the Publications Division reach the peoplethrough its Sales Emporia/ outlets and through thenetwork of agents spread across the country. TheDivision’s sales emporiums and sales outlets are locatedat CGO Complex, New Delhi; Old Secretariat; Delhi;Lucknow; Navi Mumbai; Hyderabad; Kolkata;Chennai; Patna; Thiruvananthapuram; Bangalore;Guwahati and Ahmedabad. The Division has continuedits participation in major Book Exhibitions/Fairs allover the country so as to improve accessibility andvisibility of its publications. It has participated in thirteenBook Fairs from April to November 2011. Some ofthe important Book Fairs were Neyveli Book Fair,(Tamil Nadu), Srinagar Book Fair (Uttarakhand), DelhiBook Fair, Faizabad Book Fair (UP) and Urdu HeritageFestival (New Delhi).

The Division proposes to participate in more BookFairs in the coming months. In an effort to bring itspublication closer to people in rural areas, the Divisioncontinues to participate in Public InformationCampaigns by organizing book exhibitions in differentdistricts of the country. Till mid November 2011, theDivision had organized seven book exhibitions duringthese campaigns in the districts of Coimbatore,Thiruvannamalai and Karur in Tami Nadu; Puducherry,Modhi and Jhansi in UP; and Punpun; in Bihar. Alongwith it, the Division has been organizing 'in situ'exhibitions to observe important occasions and topromote book reading among people. The in situexhibitions are organized in the sales outlets of theDivision and commemorate occasions likeIndependence Day, Gandhi Jayanti, and National BookWeek etc. Revenue earned by the sale of books andjournals (including Employment News) till October,2011 was more than R 36.37 crore. Revenuegenerated by Employment News till October 2011 wasR 33.07 crore with net revenue surplus at R 20.93

Book lovers at the Publications Division’s stall at Delhi Book Fair 2011

48

crore. Revenue earned by the sale of books andjournals( excluding Employment News) till October,2011 was more than R 3.30 crore.

The Division has an arrangement with otherGovernment departments like CSIR, Lok SabhaSecretariat, Rajya Sabha Secretariat,ICCR etc. tohandle the marketing of publications brought outby them.

PLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMES

ModerModerModerModerModernizat ion of the Div is ion andnizat ion of the Div is ion andnizat ion of the Div is ion andnizat ion of the Div is ion andnizat ion of the Div is ion andEmployment NewsEmployment NewsEmployment NewsEmployment NewsEmployment News

i) Digitization of all the 13 editions of Yojana(Hindi, English, Urdu, Tamil, Telugu, Kannada,Malayalam, Marathi, Gujarati, Punjabi, Oriya,Bengali and Assamese) and Kurukshetra(English and Hindi) was completed in first twoyears (2007-09) of the Eleventh Five Year Plan.

ii) Computerization and modernization of allYojana offices have been completed.

iii) Modernization of Book Gallery at theheadquarters and renovation of Sales Emporiaat Hyderabad, Kolkata and Chennai, Lucknow,Old Secretariat at Delhi and Feeder Stores atFaridabad has been completed. Three mobilevans have been purchased so far. Theremaining Sales Emporia will be renovatedduring the current financial year.

iv) Modernization of Employment News was alsoundertaken under the component of PlanScheme.

RESEARCH REFERENCE & TRAININGRESEARCH REFERENCE & TRAININGRESEARCH REFERENCE & TRAININGRESEARCH REFERENCE & TRAININGRESEARCH REFERENCE & TRAININGDIVISIONDIVISIONDIVISIONDIVISIONDIVISION(www.rrtd.gov.in)Set up in the year 1945, the Division functions asinformation serving unit for the Ministry ofInformation & Broadcasting and various media unitsunder it. The role of Research Reference andTraining Division (RR&TD) is to assist the media

units of the Ministry in collection, compilation andpreparation of material involving research to publishworks of varied nature, building up a database onimportant subjects, and preparing background noteson current issues and other topics for the use of theMedia Units. The Division studies trends in massmedia and maintains reference and documentationservices on mass communication. It providesreference and research material as well asbackground material for use of the Ministry, its mediaunits and others engaged in mass communication.

OrOrOrOrOrganisational Setupganisational Setupganisational Setupganisational Setupganisational Setup

RR&TD has its headquarters at Soochana Bhawan,CGO Complex, Lodhi Road, New Delhi and isheaded by Additional Director General and assistedby two Directors and supporting staff.


India-A Reference AnnualIndia-A Reference AnnualIndia-A Reference AnnualIndia-A Reference AnnualIndia-A Reference Annual

The Division compiles a reference book, 'India-AReference Annual', on development and progressmade by Central Ministries/ Departments, States/Union Territory Administration and PSUs/Autonomous bodies. It is simultaneously publishedin Hindi titled- 'Bharat'. Compilation of this year bookwas completed and sent to Publications Division forpublication. The book has since been published bythe latter.

Mass Media in IndiaMass Media in IndiaMass Media in IndiaMass Media in IndiaMass Media in India

The Division brings out 'Mass Media in India', acomprehensive publication on Mass Media in thecountry. The Annual contains articles on variousaspects of the mass media, information on the statusof media organizations in Central Government, Stateand Union Territories. It also includes the generalinformation on print and electronic media. "MassMedia in India-2009" has been brought out.

Diary of EventsDiary of EventsDiary of EventsDiary of EventsDiary of Events

The Division maintains a fortnightly Diary of Events.

49

It focuses on important national and internationalevents for record and reference.

Specialized Magazines' Monthly ReportSpecialized Magazines' Monthly ReportSpecialized Magazines' Monthly ReportSpecialized Magazines' Monthly ReportSpecialized Magazines' Monthly Report

The Division prepares a monthly report onspecialized magazines that have a share of FDI andare meant for specified subjects only for which theyhave been given permission for publication in India.These magazines are monitored to ensure that thepublishers adhere strictly to the stipulations laid downby the Government.

Reference LibraryReference LibraryReference LibraryReference LibraryReference Library

The Division has a well-stocked library with a largecollection of documents on various subjects, boundvolumes of selected periodicals and various reportsof the Ministries, Committees and Commissions. Itscollection includes specialized books on subjectspertaining to journalism, public relations, advertisingand audio-visual media, prominent encyclopediaseries, yearbooks and contemporary articles. Thelibrary facilities are available to the senior officers ofI&B as well as to accredited Indian and foreigncorrespondents. Computerization of library is underprocess. A total number of 26814 document's dataentry was completed during the year.

Nat ional Documentat ion Centre on MassNat ional Documentat ion Centre on MassNat ional Documentat ion Centre on MassNat ional Documentat ion Centre on MassNat ional Documentat ion Centre on MassCommunicationCommunicationCommunicationCommunicationCommunication

The National Documentation Centre on MassCommunication (NDCMC) was created in 1976 asa part of the Division on the recommendation of anExpert Committee set up by the Ministry forcollecting, interpreting and disseminatinginformation about the events and trends in massmedia through its periodical services. The NDCMCdocuments major news items, articles and otherinformation material available on mass media/communication. The current activities of the Centrerange from collecting & documenting todissemination of information. The informationcollected is maintained and disseminated throughservice liked Current Awareness Service-annotated

index of select articles; Bibliography Service-annotated subject index of articles; Bulletin of Films-abstract of various developments in the film industry;Reference Information Service- background paperson subject of topical interests in the field of massmedia; 'Who's Who in Mass Media'- biography ofeminent media personalities; Honours conferred onMass Communicators - details of awards conferredon Mass Communicators and 'Media Update'- diaryof national and international media events. TheCentre brought out 42 such services during theperiod.

PLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMES

Under 11th Five Year Plan, this Division isadministering a scheme entitled "Research Referenceand Media Awards". It has three components.

Research in Mass MediaResearch in Mass MediaResearch in Mass MediaResearch in Mass MediaResearch in Mass Media

Under the Scheme, research studies are conductedon topics of interest of Ministry of Information &Broadcasting and its Media Units. One researchstudy "The Government Information DeliveryMechanism and Technological Development'' hasbeen completed and report published.

Upgradation of LibraryUpgradation of LibraryUpgradation of LibraryUpgradation of LibraryUpgradation of Library

It is planned to convert Library of the Division to aVirtual Library under the scheme.

National Media ANational Media ANational Media ANational Media ANational Media Awarwarwarwarwardsdsdsdsds

Under this component, it is envisaged to introduce"National Media Awards" to sensitize Media aboutits social commitment and obligation. Theoperationalisation of this scheme is under way.

VVVVVigilance Activitiesigilance Activitiesigilance Activitiesigilance Activitiesigilance Activities

RR&TD is a small subordinate office of the Ministryof I&B having its headquarter in Soochana Bhawan,CGO Complex, New Delhi-110003. Its area ofoperation is neither of public interaction nor ofconfidential nature. It has no field office. JointSecretary of the Ministry of I&B is the Chief VigilanceOfficer for the division.

50

SONG & DRAMA DIVISIONSONG & DRAMA DIVISIONSONG & DRAMA DIVISIONSONG & DRAMA DIVISIONSONG & DRAMA DIVISION(www.sdd.nic.in)

The Song and Drama Division was set up in 1954as a unit of All India radio and was given the statusof an Independent media unit in 1956 with themandate of development communication. This is thelargest organization in the country using performingarts as a medium of communication. The Divisionuses a wide range of art forms such as drama, ballets,operas, dance-dramas, folk and traditional recitals,puppetry for disseminating Government policies/

themes in the remote villages, and places of thecountry. In addition, the Division organizes theatricalshows on national themes such as communalharmony, national integration, secularism,promotion of cultural heritage, health, environment,education, etc., through Sound and LightProgrammes. The Division, by deploying largenumber of artists for development communicationwork, is providing employment to the artistesmajority of whom belong to SC/ST/OBCcommunities.

OrOrOrOrOrganisational set upganisational set upganisational set upganisational set upganisational set up

The Division functions from Headquarters at Delhi.It has the following field offices: (a) Ten RegionalCentres at Bangalore, Bhopal, Chandigarh,Chennai, Delhi, Guwahati, Kolkata, Lucknow, Pune,and Ranchi; (b) Eight Border Centres at Imphal,

Jammu, Shimla, Nainital, Dehradun, Darbhanga,Jodhpur and Guwahati; (c) There are six dramatroupes at Bhubaneswar, Delhi, Hyderabad, Patna,Pune and Srinagar and (d) Two troupes of ArmedForces Entertainment Wing at Delhi and Chennaiand (e) Two Sound and Light Units at Bangaloreand Delhi. Besides departmental staff artists, nearly

Sound and Light Programme- JAMUNIA

51

949 registered troupes and about 840 empanelledartistes are registered on the roll of the Division.

ArArArArArmed Formed Formed Formed Formed Forces Entertainment Wces Entertainment Wces Entertainment Wces Entertainment Wces Entertainment Winginginginging

The main objective of AFEW troupes is to entertainthe Jawans in the forward areas to boost their moraleand to create a feeling among them that they arebeing cared for and looked after by their fellowcountrymen and to propagate Government policieswhen they are deployed in civil areas. The Divisioncaters to the entertainment requirements of theArmed Forces in most inhospitable, remote, borderand forward areas. The Armed Forces EntertainmentWing troupes are very popular for presenting folkdances from all the states in bright colours andcostumes, thereby highlighting the cultural harmonyof the country.

BorBorBorBorBorder Publicity Tder Publicity Tder Publicity Tder Publicity Tder Publicity Trrrrroupesoupesoupesoupesoupes

The Border Publicity Troupes are Departmentaltroupes stationed at Imphal, Guwahati, Darbhanga,Dehradun, Nainital, Shimla, Jammu and Jodhpurwho undertake publicity work in the remote borderareas to educate the people about variousdevelopmental schemes of Government of India andalso to counter the propaganda across the border.These Programmes are organized in closecoordination with SSB, BSF and other Governmentagencies.

Departmental Drama TDepartmental Drama TDepartmental Drama TDepartmental Drama TDepartmental Drama Trrrrroupesoupesoupesoupesoupes

The Departmental Drama Troupes situated at Pune,Patna, Hyderabad, Bhubaneswar, Jammu and Delhipresented plays on various themes like Health andFamily Welfare, National Integration, CommunalHarmony, Women's Empowerment, PM's New 15Point Programme for Welfare of Minorities, SarvaShiksha Abhiyan, Environmental issues, etc.

PLAN SCHEMEPLAN SCHEMEPLAN SCHEMEPLAN SCHEMEPLAN SCHEME

Live Arts & Culture for Rural IndiaLive Arts & Culture for Rural IndiaLive Arts & Culture for Rural IndiaLive Arts & Culture for Rural IndiaLive Arts & Culture for Rural India is beingimplemented during 2011-2012. The specialcomponents of this scheme are :

(a) Information, Communication, Technology(ICT) activities in hilly/tribal/desert/ sensitive& border areas;

(b) Activities in 83 identified districts;

(c) Publicity on Common Minimum Programmesunder 10 Regional Centres;

(d) Special Activities in J&K and North-East;and

(e) Presentation of theatrical shows on National/social themes.

(a) ICT activities in hilly/tribal/desert/sensitive &(a) ICT activities in hilly/tribal/desert/sensitive &(a) ICT activities in hilly/tribal/desert/sensitive &(a) ICT activities in hilly/tribal/desert/sensitive &(a) ICT activities in hilly/tribal/desert/sensitive &border areasborder areasborder areasborder areasborder areas

Special publicity is undertaken by the Division insensitive and inner line areas such as Jammu &Kashmir, Punjab and North Eastern Region with aview to counter propaganda from across the borderand to bring the people of these areas into thenational mainstream. All the Border Centresundertake special publicity campaigns in therespective areas with the help of DepartmentalTroupes, Private Registered Troupes and EmpanelledCasual Artists in close coordination with SpecialService Bureau, Border Security Force and otherDefence agencies. The Division presentedprogrammes in tribal, hilly and desert areas forcreating awareness among the isolated tribes livingin the hilly and desert areas about the developmentalactivities initiated by the Government for theirwelfare. These programmes aim at promotingamongst them a sense of belonging to the countryand encourage them to participate in the ongoingdevelopmental activities around them.

These programmes are presented in the language/dialect of the local people. The Division haspresented 3968 programmes up to November 2011.There is a target to achieve 4400 programmes underthis component during 2011-2012.

(b) Activities in 83 Identified Districts(b) Activities in 83 Identified Districts(b) Activities in 83 Identified Districts(b) Activities in 83 Identified Districts(b) Activities in 83 Identified Districts

Under this component of the Plan scheme, the Song& Drama Division is undertaking special ICT activities

52

in the 83 naxalite affected districts, identified by theMinistryof Home Affairs. Programmes have beenorganized, highlighting the developmental activitiestaken up by the Govt. for the welfare of the peopleespecially tribals living in the area. The programmesare presented in the cultural context of the peopleutilizing their own dialect/language. Theprogrammes targeting the youths promote a senseof belonging and patriotism. The Division hassuccessfully implemented the scheme by presenting1070 programmes upto November, 2011. Therewas a target to achieve 920 programmes under thiscomponent during 2011-2012. The said target hasbeen achieved; however, programme activities arestill being continued by S&D Division in the 83naxalite affected districts, identified.

(c)(c)(c)(c)(c) Publicity on Common Minimum ProgrammePublicity on Common Minimum ProgrammePublicity on Common Minimum ProgrammePublicity on Common Minimum ProgrammePublicity on Common Minimum Programme

Under this component of the Plan scheme theDivision provides publicity, through cultural troupesfor various development schemes of the Governmentunder Common Minimum Programme. It is intendedto create awareness among the public about theschemes such as Bharat Nirman, RTI Act, NREGA,NRHM, SSA etc. so that the people could avail thebenefits by the scheme. This Division has presented1070 programmes up to November, 2011 duringthis financial year. There was a target to achieve670 programmes under this component during2011-2012. The said target has been achieved;however, programme activities under this componentare still continuing.

Artists of Rang Adivasi Krishi Bikash Kendra - Lakhimpur performing at Lower Subansiri,Arunachal Pradesh

53

(d)(d)(d)(d)(d) Special Activities in J&K and North EastSpecial Activities in J&K and North EastSpecial Activities in J&K and North EastSpecial Activities in J&K and North EastSpecial Activities in J&K and North EastRegionsRegionsRegionsRegionsRegions

The Division is undertaking special publicity activitiesin the States of Jammu & Kashmir and in the NorthEastern States of the country for promoting nationalintegration, communal harmony, Prime Minister's15-point programme for the welfare of theminorities, mother & child care, womenempowerment, etc. During the year 2011-2012,the Division has presented 1811 programmes (139

programmes in Jammu-Kashmir and 1672programmes in North Eastern States) up toNovember, 2011 providing special coverage forNorth-East and Jammu & Kashmir. There is a targetto achieve 2745 programmes(120-programmes inJammu-Kashmir and 2475-programmes in North-East) under this component during 2011-2012.Programme activities are also continuing in J&K and2475 programmes in North-East and the aforesaidtarget will be achieved within a short time.

(e)(e)(e)(e)(e) Presentation of Theatrical shows on NationalPresentation of Theatrical shows on NationalPresentation of Theatrical shows on NationalPresentation of Theatrical shows on NationalPresentation of Theatrical shows on NationalThemesThemesThemesThemesThemes

With the objective of educating the people in generaland youth in particular about the rich cultural andhistorical heritage of the country, the Sound & LightUnits of the Division mount Sound and LightProgrammes (Theatrical Shows) in various parts of

the country under this scheme. Spectacular multi-staged action panorama programme is very popularand attracts huge audience in thousands. Theseprogrammes narrate history, culture and traditionof Indian people and contributions made by freedomfighters during the struggle for India's independence.This Division has presented twenty two Sound andLight Programmes up to November, 2011 during

A scene from Sound & Light Programme- JAMUNIA

54

the financial year. Necessary efforts have been madeto continue the programme activities under thiscomponent by S&D Division during the remainingpart of the financial year.

(i) Song and Drama Division presented famousSound and Light Programmes "JAMUNIA -Tasveer Badalte Bharat Kee" based on thethemes of the developmental issues of the UPAGovernment at Panna, Madhya Pradesh;Jhansi and Amethi in Uttar Pradesh; andHaridwar in Uttarakhand between April andNovember 2011.

(ii) Song and Drama Division also presented Soundand Light programme "HUM PURAB KERAKHWALE" from 24.11.2011 to27.11.2011 at Delhi Cantt.

Presentation of programmes by Song andDrama Division on special occasions during theperiod April to November, 2011:

April, 2011April, 2011April, 2011April, 2011April, 2011

Special programmes on 14th April, 2011 onthe commemoration of "Dr. Ambedkar BirthAnniversary celebrations":

Bangalore Centre of Song and Drama Divisionpresented programmes on thecommemoration of Dr. Ambedkar BirthAnniversary celebrations on 14.04.2011 atBangalore in coordination with NIMHANSSC/ST Association, Bangalore.

Lucknow Regional Centre presentedprogrammes on the occasion of "AmbedkarJayanti" at Unnao, Mehmudabad, and Sitapurof Uttar Pradesh.

Chennai and Kolkata Regional Centre alsopresented programmes on the above occasion.

Special Programmes on "National Khadi andHastshilp Mahotsav":

Ranchi Regional Centre of Song and DramaDivision participated and presentdprogrammes in the National Khadi HastshilpMahotsav at Kadma, Jamshedpur, and Distt.East Singhbhum of Jharkhand State from 26thMarch to 5th April, 2011.

May,2011May,2011May,2011May,2011May,2011

Amaravati Festival: Pune Regional Centrepresented special programmes from15.05.2011 to 18.05.2011 at Amaravati,Maharashtra.

Bhadarwah Festival, 2011: ChandigarhRegional Centre presented programmes onthe occasion of Bhadarwah Festival, 2011from 27th to 30th of May, 2011.

July, 2011July, 2011July, 2011July, 2011July, 2011

Programme presented on "World PopulationDay"(11th July,2011)

Bangalore Regional Centre of Song andDrama Division presented 105 programmeson different areas of Bijapur, Dharwad, Bihar,Mandya, Raichur, Chikamagalur, Mysore,Gulbarga, Bangalore district of KarnatakaState. And 24 programmes have beenorganized in different areas of Kozhikod,Tiruvananthapuram, Kollam, Mallapuramdistricts of Kerala state. All the programmeshave been organized on the theme of"Population Control", Mother and Child Care,Women Empowerment, Health and FamilyWelfare issues.

Lucknow Regional Centre presentedprogrammess in Lakhimpur, Kheeri of UttarPradesh and Champawat of Uttarakhand onthe occasion of World Population Day. All theprogrammes have been organized on thetheme of "Population Control", Mother andchild Care, Women Empowerment, Healthand Family Welfare issues.

55

Delhi Regional Centre presented 51programmes in different areas of Haryana andDelhi States on the occasion of WorldPopulation Day. All the programmes wereorganized on the theme of Population Control,Mother and Child Care, WomenEmpowerment, Health and Family Welfareissues.

August,2011August,2011August,2011August,2011August,2011

Programme presented by Song and DramaDivision on the occasion of "India'sIndependence Day Celebration":

Bangalore Centre presented one specialprogramme on the lawns of Kendriya Sadan,Bangalore on 15th August, 2011 on theoccasion of "India's Independence DayCelebration". The programmes wereorganized on the theme of NationalIntegration, Communal Harmony and India'sfreedom struggle.

Bangalore Regional Centre presented 52programmes during the period from 9th to15th of August, 2011 in different areas ofDharwad, Gadag, and North Kanara Districtsof Karnataka on the occasion of SwatantrataDivas in close co-ordination with the DistrictAdministration and Nehru Yuva Kendra. Thethemes highlighted were National Integration,Communal Harmony, India's FreedomStruggle and Social Harmony.

Bangalore Regional Centre presented 14special programmes in Kozhikode andAlapuzha districts of Kerala State on theoccasion of "India's Independence Day". Thethemes highlighted were National Integration,Communal Harmony, India's FreedomStruggle and Social Harmony.

Guwahati Regional Centre presented 4 veryspecial programmes on the occasion of

Independence Day Celebration at Amingaon,Guwahati. The themes of National Integration,Communal Harmony, India's FreedomStruggle, and Patriotism were highlighted.

Kolkata Regional Centre presentedprogrammes at Kolkata on the occasion of"India's Independence Day" celebration. Thethemes highlighted were NationalIntegration,Communal Harmony, India'sFreedom Struggle and Social Harmony.

Programme presented by Song and DramaDivision on the occasion of "SadbhavanaDivas"(20th August, 2011) and "CommunalHarmony Fortnight” (19th August to 3rdSeptember, 2011):

Bangalore Regional Centre of Song andDrama Division organized 74 programmes inKarnataka and 34 programmes in Keraladuring the period from 19th August to 3rdSeptember, 2011) on the occasion of"Sadbhavana Divas"(20th August, 2011) and"Communal Harmony Fortnight, (19th Augustto 3rd September, 2011). The Theme ofNational Integration, Communal Harmony,Tribal Welfare, Hon'ble Prime Minister's 15-point programme for the welfare of minoritieswere specially highlighted.

Guwahati Regional Centre of Song and DramaDivision organized 206 programmes indifferent areas of Assam, Arunachal Pradesh,Meghalaya, Nagaland and Tripura States onthe occasion of "Sadbhavana Divas"(20thAugust, 2011) and "Communal HarmonyFortnight,(19th August to 3rd September,2011) The theme Non-violence, to promotegoodwill and spread the message of integrity,and communal harmony amongst people ofdifferent religions, language, caste and creedwere highlighted in all the programmes.

AFEW Unit of Song and Drama Division, New

56

Delhi (HQ) presented programmes on06.08.2011 at R.M.L. Hospital. The Themeof National Integration, Communal Harmony,Tribal Welfare, Hon'ble Prime Minister's 15-point programme for the welfare of minoritieswere specially highlighted.

SeptemberSeptemberSeptemberSeptemberSeptember, 2011, 2011, 2011, 2011, 2011

Special programme by AFEW Unit of Song andDrama Division in North-Eastern States during themonth of September,2011:

10 (Ten) very special programmes wereorganized for the Jawans by the AFEW unitof Song and Drama Division, New Delhi duringthe period from 31.08.2011 to.10.09.2011in different areas like Jwalamukhi HQ, AkutpaPost, Temanglong, Limakhong, etc. ofManipur State. The Programmes were actuallypresented for entertainment of the Jawans and

welfare of the soldiers, and the themes ofNational Integration, Communal Harmony,Anti-terrorism, freedom struggle, etc. werehighly highlighted.

Special Folk Dance and Music Festival by Jammuand Kashmir Centre of Song and Drama Divisionduring the month of September, 2011

A special Folk Dance and Music Festival wasorganized by Jammu & Srinagar centre ofSong and Drama Division. His Excellency theGovernor of J&K, Shri N. N. Vohrainaugurated the Festival on 24.09.2011 atSrinagar. Shri Nawang Rigzim Zora, Hon'bleMinister, Tourism & Culture, J&K, Shri AliMohammad Sagar, Hon'ble Minister of RuralDevelopment, Panchayat, Law, Justice &Parliamentary Affairs of J&K, DivisionalCommissioner Jammu, Joint Secretary,

Patriotic dance performance by empanelled artists of Kolkata

57

Ministry of I&B, Shri Arvind Kumar, DirectorS&DD Shri L. R. Viswanath, DirectorInformation & Public Relation (J&K), DirectorTourism(J&K), Director DDK, Director NewsDDK, Vice Chancellor, Dean of KashmirUniversity and others were among thedignitaries who attended the programme inJ&K.

OctoberOctoberOctoberOctoberOctober, 2011, 2011, 2011, 2011, 2011

Presentation of programmes by Song and DramaDivision on the occasion of Gandhi Jayanti (2ndOctober,2011):

Bangalore, Chennai, Chandigarh, Bhopal,Kolkata, Ranchi, Lucknow regional centres ofSong and Drama Division presented veryspecial programmes on the occasion of"Gandhi Jayanti" on 2nd October, 2011.Programmes were organized on Eradicationof Untouchability, Prevention of Leprosy,National Integration, communal Harmony,Social Harmony, Sanitations etc.

AFEW Unit of Song and Drama Division, NewDelhi (HQ) presented three very specialprogrammes on the occasion of GandhiJayanti (2nd October, 2011).Following the recommendation of ShriSougata Roy, Hon'ble Member of Parliament,the Kolkata regional centre of Song andDrama Division presented programmes onGandhi Jayanti (2nd October, 2011).

Presentation of programmes by Song and DramaDivision on the occasion of Navaratra Festival atKatra, Jammu:

Jammu Centre of Song and Drama Divisionpresented 9 very special programmes duringNavaratra Festival at Katra, Jammu during theperiod 27th September to 5th October, 2011and the themes of National Integration,Communal Harmony, Anti-terrorism,Freedom Struggle etc. were highlighted.

NovemberNovemberNovemberNovemberNovember, 2011, 2011, 2011, 2011, 2011

Special Programme by Song and Drama Divisionon the occasion of ‘Qaumi Ekta’ 2011:

Bangalore, Chennai, Pune, Bhopal, Kolkata,Guwahati, Lucknow regional centres of Song andDrama Division presented very specialprogrammes on the occasion of "Qaumi Ekta"on 19.11.2011. All the programmes wereorganized on Eradication of Untouchability,Prevention of Leprosy, National Integration,Communal Harmony, Social Harmony,Sanitation etc.

Folk Dance and Musical Programmes by Song andDrama Division in "Sonepur festival" held at Sonepur,Bihar from 9-17 November, 2011

Song and Drama Division presented Folk Dancesand Musical Programmes at Sonepur Festival incoordination with the District Administration, andDepartment of Information and Public Relation,Government of Bihar from 9th to 17th ofNovember, 2011. The artists of Song and DramaDivision from Odisha, West Bengal, Guwahati,and Jharkhand participated and presented theirtalents at the Festival Shri Ramai Ram, UnionCabinet Minister for Revenue & Land Reforms,Shri Ashwani Kumar Choubey, Minister ,Department Of Health and Family Welfare,Government of Bihar, Shri Janardhan PrasadSigriwal, Minister, Department of Labour,Government of Bihar, Shri Rajiv Pratap Rudy,Member of Parliament (Rajya Sabha) and otherdignitaries witnessed the programmes andappreciated the same.

Departmental artistes/technicians from Delhiheadquarters, Kolkata regional centre andBhubaneswar centre and around 65 artistes fromdifferent parts of the country presented itemshighlighting the glimpses of their state with amessage of unity in diversity during the festival

58

Physical Achievements under Plan/Non Plan Scheme during 2011–2012(April to November,2011)

Name of Regional ICT ID CMP J&K & Threatrical Non-PlanCentres North-east Shows

1. Bangalore 545 - 162 - — 505

2. Bhopal 513 158 74 - - 542

3. Pune 724 87 156 - - 475

4. Ranchi 299 154 12 - - 72

5. Lucknow 342 77 79 - - 222

6. Chennai 557 170 62 - - 232

7. Kolkata 147 424 70 86 - 200

8. Guwahati - - - 1672 - 312

9. Chandigarh 360 - 51 139 - 474

10. Delhi 475 - 83 - - 625

11. AFEW Unit Delhi - - - - 49

12. Sound & Light Unit,Delhi - - - - 22 -

TTTTTotal 3962otal 3962otal 3962otal 3962otal 3962 10701070107010701070 749749749749749 18111811181118111811 2222222222 37083708370837083708

PLANPLANPLANPLANPLAN ===== 76 76 76 76 7614 (3962+1070+749+1811+22) NON-PLAN = 3,708 TOT14 (3962+1070+749+1811+22) NON-PLAN = 3,708 TOT14 (3962+1070+749+1811+22) NON-PLAN = 3,708 TOT14 (3962+1070+749+1811+22) NON-PLAN = 3,708 TOT14 (3962+1070+749+1811+22) NON-PLAN = 3,708 TOTALALALALAL= 11322= 11322= 11322= 11322= 11322

at the venue. The artistes performed items likeBhawai, Kalbelia of Rajasthan, Tiwa, Hazong,and Bihu, Boro Dance of Assam, Paika, Purulia,Chau dance of Jharkhand, Odissi, Gotipua danceof Odisha, Lambadi of Andhra Pradesh, DandiaRas of Gujarat, Santhal dance from MadhyaPradesh, Haryanvi dance of Haryana and DurgaVandana dance. Huge number of peoplewitnessed the programmes daily and appreciated.

COVERAGE OF INDIA INTERNACOVERAGE OF INDIA INTERNACOVERAGE OF INDIA INTERNACOVERAGE OF INDIA INTERNACOVERAGE OF INDIA INTERNATIONALTIONALTIONALTIONALTIONALTRADE FTRADE FTRADE FTRADE FTRADE FAIR 2011AIR 2011AIR 2011AIR 2011AIR 2011

The India International Trade Fair 2011 was heldfrom 14th to 27th November 2011 at Pragati MaidanNew Delhi. The Song and Drama Division, incollaboration with the Ministry of Health & FamilyWelfare, Government of India, presented 164publicity programmes in their pavilion during thefair.

ModerModerModerModerModernization of Song and Drama Divisionnization of Song and Drama Divisionnization of Song and Drama Divisionnization of Song and Drama Divisionnization of Song and Drama Division

A moderate amount of R 5 Lakh has beenprovided under this component of the AnnualPlan 2011-2012 and the Division has plannedtechnical upgradation of Sound & Lightequipments.

NON-PLAN (PSS)NON-PLAN (PSS)NON-PLAN (PSS)NON-PLAN (PSS)NON-PLAN (PSS)The Division has organized programmes forpublicizing various developmental activities of theGovernment, and on social issues such as Healthand Family Welfare, National Integration,Communal Harmony, Women's Empowerment,PM's New 15 Point Programme for Welfare ofMinorities, Sarva Shiksha Abhiyan, andEnvironmental Issues, Child Rights, Girl Child,etc. Major Fairs and festivals are covered all overthe country. About 3708 programmes have beenexecuted upto November, 2011.

59

Presentation of programmes by Song and Drama Division duringPresentation of programmes by Song and Drama Division duringPresentation of programmes by Song and Drama Division duringPresentation of programmes by Song and Drama Division duringPresentation of programmes by Song and Drama Division during PUBLIC INFORMA PUBLIC INFORMA PUBLIC INFORMA PUBLIC INFORMA PUBLIC INFORMATION CAMPTION CAMPTION CAMPTION CAMPTION CAMPAIGN (Upto NovemberAIGN (Upto NovemberAIGN (Upto NovemberAIGN (Upto NovemberAIGN (Upto November, 2011), 2011), 2011), 2011), 2011)

Sl.Sl.Sl.Sl.Sl. MonthMonthMonthMonthMonth No. of No. of No. of No. of No. of ProgrammesProgrammesProgrammesProgrammesProgrammes State ConcerState ConcerState ConcerState ConcerState ConcernednednednednedNo.No.No.No.No. Or Or Or Or Organizedganizedganizedganizedganized

1. April, 2011 21Programmes 10 programmes at PIC Namdurbar, Maharashtra.

11 Programmes at PIC, Ranka, Sikkim

2. May, 2011 135 Programmes 12 Programmes at PIC Byrnihat, Ribhoi district of MeghalayaState.

12 Programmes at PIC Goalpara, Assam.

22 Programmes at PIC Tamenglong, Manipur State.

12 Programmes at PIC Sairang , Distt.-Azawl, Mizoram State.

15 Programmes by Chandigarh Centre at PIC.

3. June,2011 98 Programmes 36 Programmes at PIC at PIC Karur Block of Kottayam and atPIC Peravoor block of Kannur, Kerala state.

39 Programmes at PIC Dawarahat and Jhansi of Uttar PradeshState.

6 Programmes at PIC Khowai, Tripura State.

05 Programmes at PIC Yangang, Sikkim State.

12 Programmes at PIC Rajampet, Cuddapah.

4. July,2011 47 Programmes 20 Programmes at PIC, Kaylong, Himachal Pradesh.

14 Programmes at PIC Koraput, Odisha

13 Programmes at PIC Thanjavur, Chennai.

5. August,2011 63 Programmes 22 Programmes at PIC Trivandrum and Alapuzha, Kerala State.

05 Programmes at PIC Kolkata, W.B.

20 Programmes have been organized by Pune Centre for PIC.

16 Programmes at PIC, Bokakhat, Assam.

6. September,2011 241 Programmes 22-Programmes at PIC Wayanad, Kerala State.

36 Programmes at PIC Bhind & Tikamgarh of Madhya Pradesh.

18 Programmes at PIC Dantewada, Chhattisgarh State.

48 Programmes at PIC Baswada and Sirohi of Rajasthan State.

18 programmes organized for PIC by Pune Regional Centre.

30 programmes organized for PIC by Lucknow Regional Centre.

06 Programmes at PIC at Chengam, Thiruvannamalai, TamilNadu.

60

Sl. Sl. Sl. Sl. Sl. MonthMonthMonthMonthMonth No. of No. of No. of No. of No. of ProgrammesProgrammesProgrammesProgrammesProgrammes State Concer State Concer State Concer State Concer State ConcernednednednednedNo.No.No.No.No. Or Or Or Or Organizedganizedganizedganizedganized

7. October,2011 181 Programmes 18 Programmes at PIC Malappuram, Kerala.

18 Programmes at PIC Byadagi Tq., Haveri, Karnataka.

12 programmes at PIC Khajuraho, Chatterpur, Madhya Pradesh.

36 programmes at PIC Kotda, Udaipur, Rajasthan.

24 programmes have been organized by Pune Regional Center

Centre for PIC.

21 Programmes at PIC Sant Ravidas Nagar, Bhadohi and

Champawat, U.P.

12 programmes at PIC Pun-Pun, Bihar State.

16 Programmes at PIC Biswanath Chariali, Sonitpur, Assam.

16 programmes at PIC, Kamalpur, Tripura.

08 programmes at PIC Naduan, Hamirpur, Himachal Pradesh.

8. November, 2011 337 Programmes 24 Programmes at PIC, Kollam, Kerala State.

22 Programmes at PIC in Kanakapura, Karnataka State.

32 Programmes at PIC Anupur, Madhya Pradesh.

56 Programmes at PIC Dunagerpur, Rajasthan state.

16 programmes have been organized by Pune Regional Centre

for PIC.

91 Programmes at PIC Sant Ravidas Nagar, Bhadohi and

Champawat, U.P.

13 Programmes at PIC Karur,Tamil Nadu.

09 Programmes at PIC Chittoor, Andhra Pradesh

09 Programmes at PIC Vishakhapatnam, Andhra Pradesh.

16 Programmes at PIC Tinshukhia, Assam State.

49 Programmes have been organized by Kolkata Regional

Centre for PIC.

61

Artists of Shifoung, Khanapara, Guwahati performing at Ribhoi District, Meghalaya

PIC at Ranka-Sikkim

62

Publicity Campaign on Peace, National Intergration & Communal Harmony by Song & Drama Division

63

PHOTO DIVISIONPHOTO DIVISIONPHOTO DIVISIONPHOTO DIVISIONPHOTO DIVISION(www.photodivision.gov.in)

Photo Division, a subordinate office of the Ministryof Information and Broadcasting was established on16th October, 1959 as a separate Departmentkeeping in mind the importance of photographywhich gives authentic and truthful record of events.

The Division is responsible for visual documentationand for preparing photographs both in Black &White and in Colour, for internal and externalpublicity on behalf of the Government of India.

FUNCTIONS/PROGRAMMESFUNCTIONS/PROGRAMMESFUNCTIONS/PROGRAMMESFUNCTIONS/PROGRAMMESFUNCTIONS/PROGRAMMES

The major function of the Photo Division is todocument photographically, the growth anddevelopment of the country and also the economical,social, and political changes in the country inchronological order and restore such images througha platform for posterity. Photo Division providesvisuals (still photos) to the media units of the Ministryof Information & Broadcasting for dissemination ofinformation for day-to-day publicity. Major users areCentral and State Government Agencies, Ministries/Departments, President’s Secretariat, Vice-President’s Secretariat, Prime Minister's Office, LokSabha and Rajya Sabha Secretariats and IndianMissions abroad through XP Division of the Ministryof External Affairs besides the general public.

External Publicity Division, of DAVP and the PressInformation Bureau get the major support andservices from Photo Division.

External Publicity Division of Ministry of ExternalAffairs takes the major chunk of its production forthe publicity of the Government of India.

PIB also gets the major routine coverage of VIPactivities which includes President of India, VicePresident of India, Prime Minister and all the CentralMinisters for day-to-day publicity through Internet.

Documentation of the development projects isbasically used for exhibition purpose and forpublication. The Division is also updating its day today visuals particularly news oriented images throughits website and other sources in the archives.

DAVP depends on complete visual support from thearchives of the Division, which has been developedduring the last five decades, for their preparation/production of various kinds of exhibition, hoarding,advertising materials, publicity pamphlets, brochures,etc. to be circulated within the country as well asabroad. The Division also supplies photographs onpayment basis to non-publicity organizations, privatepublishers and general public through its PricingScheme.

In the recent past, with the concept of the NationalCentre of Photography, it has started working forthe development of photography as a whole. Thisbegan by encouraging the North -East states andimparting them training for modern photographyparticularly technical guidance for management ofphotography through archives. Besides, the Divisionalso conducted training programmes for otherinterested persons which was done withtheadministrative support of IIMC.

Another important achievement was the recognitionof the outstanding contributions of photographersin the country during its golden jubilee year in 2010.In addition to the Life time Achievement Award,the Division proposes to honour the professionaland the amateur photographers of the year for theircontribution by means of National Photo Awards.

OrOrOrOrOrganisational set upganisational set upganisational set upganisational set upganisational set up

Photo Division is housed in Soochna Bhawan, CGOComplex, Lodhi Road, New Delhi. Besides the MainOffice, the Division also has a Photo Unit/Cellfunctioning at Curzon Road, New Delhi, basically

64

for providing direct photographic assistance/supportto DAVP for their exhibition purpose and also toproduce the murals for use by the Dept. of Post &Telegraph, Ministry of Communication.

The Division is headed by the Director, assisted byone Deputy Director, one Senior PhotographicOfficer, six Photographic Officers, AdministrativeOfficer besides technical and non-ministerial staff.

Important ResponsibilitiesImportant ResponsibilitiesImportant ResponsibilitiesImportant ResponsibilitiesImportant Responsibilities

Senior officers and the staff members have toaccompany the Vice-President, Prime Minister andsometimes other ministers also for providingextensive photo coverage and photo publicitymaterial of their visit within the country and abroad.Senior level officers are also sometimes nominatedduring the foreign visit of the President. Seniorofficers are also engaged in documentation workrelated to developmental activities, social andeconomic changes from time to time for enrichingthe archive for posterity, and now, the Division hasalso taken initiative for documentation ofGovernment of India's flagship programmes whichinclude the Bharat Nirman programme also.

Among the regular important activities, twoPhotographic Officers on shift basis all through theyear are placed on duty in Prime Minister's Office/Residence/Parliament House, as per requirement,to provide photo documentation of the VVIPengagements for record, press publicity and also forindividual usage.

The Division provides special services to the Ministryof External affairs by accompanying the visitingHeads of States/Governments for providingextensive photo coverage and photo publicity to theirentire visit in India. A leather-bound special VVIPalbum (specially approved by the Protocol Divisionof MEA), with golden ink-embossed cover, along withdigital images containing hard copies of photographsof their entire visit are presented to the VVIPs atthe time of departure.

1111111111THTHTHTHTH FIVE YEAR PLAN FIVE YEAR PLAN FIVE YEAR PLAN FIVE YEAR PLAN FIVE YEAR PLAN

During the 11th five year plan (2007-2012), theDivision has initiated two new schemes "NationalCentre of Photography"- NCP and "Special Drivefor the North-East Region and Isolated places likeJammu & Kashmir, Andaman Nicobar Island andLakshadweep etc". During the year (2011-2012),under the Plan Scheme "National Center ofPhotography", the Division continued its work ofup-gradation of digital photo library with theprovision of de-humidification system andtemperature control unit with safety device. Inaddition, work relating to acquisition of internationallevel study material regarding photography andacquisition of archival images is in progress.

A component 'outsourcing support' of Programmers& Photo Data entry Operators to maintain the "NewsPhoto Network" is in progress. This involves DigitalManagement which includes work relating tooperation/uploading the images along with the Metadata, i.e., digital images/ digital text (captions ofthe photographs) on official website and uploadingof digital images on high capacity server of theDivision. The services of Sr. Librarians and LibraryAssistants have been involved for propermanagement of digital image library of the Division,particularly the classification of images as per theguidelines of Library Science.

Under the Plan scheme "Special Drive for the North-East, and Isolated places like Jammu & Kashmir,Andaman and Nicobar Islands, Lakshadweep etc.",work relating to documentation of the developmentalprojects in such areas has been undertaken. Thedocumentation of developmental activities or the lifeand environment, scenic beauty etc. in the followingStates/UTs is being taken up:

1. Arunachal Pradesh

2. Assam

3. Mizoram

65

4. Meghalaya

5. Tripura

6. Manipur

Special TSpecial TSpecial TSpecial TSpecial Training Prraining Prraining Prraining Prraining Programme for North-East Statesogramme for North-East Statesogramme for North-East Statesogramme for North-East Statesogramme for North-East States

In order to support the Department of Informationand Public Relations (DIPR's) of the North-EastStates, the Division conducted a special TrainingProgramme for a period of two weeks on theDigitisation of Images and its Management. This wasspecially meant for the Senior Photographers, theSenior Information Officers and IT experts,depending on their availability. However, out of 8NE States, 6 States have nominated 13 officials. Atthe completion of the training programme, Divisionhanded over one important single user software'FOTO WARE' for retrieval of images from the serverto the trainees.

SYNERGY BETWEEN OTHER MEDIA UNITSSYNERGY BETWEEN OTHER MEDIA UNITSSYNERGY BETWEEN OTHER MEDIA UNITSSYNERGY BETWEEN OTHER MEDIA UNITSSYNERGY BETWEEN OTHER MEDIA UNITS

To keep synergy between the other Media Units,the Division has taken up various measures. To avoiddelay in sending photographs to newspapers throughnetwork, it is now equipped to send pictures to thePIB desk without much delay. To produce excellentpublicity materials, Director, Photo Division tookvarious steps to update documentation, be it for theprinting of calendar or for thematic exhibitions etc.To disseminate its expertise, it also took measuresto organise workshop etc. in collaboration withMedia Units and also with State Government.

NANANANANATIONAL PHOTO ATIONAL PHOTO ATIONAL PHOTO ATIONAL PHOTO ATIONAL PHOTO AWWWWWARDS AND OTHERARDS AND OTHERARDS AND OTHERARDS AND OTHERARDS AND OTHERCOMPETITIONS & EXHIBITIONSCOMPETITIONS & EXHIBITIONSCOMPETITIONS & EXHIBITIONSCOMPETITIONS & EXHIBITIONSCOMPETITIONS & EXHIBITIONS

1st National Photo A1st National Photo A1st National Photo A1st National Photo A1st National Photo Awarwarwarwarward 2010d 2010d 2010d 2010d 2010

Photo Division launched the National Photo Awardduring its Golden Jubilee Year in 2010 conferring‘Lifetime Achievement Awards’ to 4 outstandingphotographers of the country.

The Division is now having an exhibition of someselected photographs from these outstanding

photographers of the country in Delhi, Kolkata,Mumbai and Vadodara, the respective places towhich these artists belong.

The Second National Photo Award is in the pipelineand is likely to be completed by the end of thisfinancial year.

2323232323rrrrrddddd NA NA NA NA NATIONAL PHOTO CONTESTTIONAL PHOTO CONTESTTIONAL PHOTO CONTESTTIONAL PHOTO CONTESTTIONAL PHOTO CONTEST: "YOUTH: "YOUTH: "YOUTH: "YOUTH: "YOUTHIN INDIA".IN INDIA".IN INDIA".IN INDIA".IN INDIA".

Photo Division conducted its 23rd National PhotoContest on the theme "Youth in India".

A countrywide invitation was sent to thephotographers through National and RegionalNewspapers to participate in the competition bysending a maximum of four entries in each section,i.e. Monochrome (Black & White) and Colour onthe specificed subject.

The Division received 726 photographs from 165entrants from 15 states. A high level Jury comprisingS/Shri Madhu Sarkar, Director, National Academyof Photography, Kolkata; Mukesh Parpiani, Headof Parimal Art Gallery, National Centre ofPerforming Arts (NCPA), Mumbai; R. K Dayal, ChiefPhotographer, Financial Express, New Delhi; Prof.F. B. Khan, Professor, Mass Communication andResearch Centre, Jamia Milia Islamia, New Delhi;and Debatosh Sengupta, Director, Photo Divisionscreened the entries and decided the award winningphotographs for the Exhibition. In addition to 25award winning photographs from both sections ofColour and Black & White, the Jury also considered56 (46 colour & 13 black & white) additionalphotographs for the Exhibition.

Shri Amit Kumar Dan of Kolkata, West Bengal forthe picture 'Youth in India" and Shri Girish J. Kingarof Indore, Madhya Pradesh for the picture "Takeoff" have bagged the first prize in the 23rd NationalPhoto Contest. The Second prize for the contestwent to Shri Kuntal Kumar Roy of Kolkata, WestBengal and Shri Ch. Narayana Rao of Vijayawada

66

for their picture 'Volunteer' and 'Mera Tiranga' inBlack and White & Colour section respectively. ShriPrasanta Biswas of Kolkata and Shri Santosh K.Jena of Midnapur got the third prize for their picture'Tribal Youth' and 'Young Achievers' in the Black andWhite and Colour sections respectively.

The prize distribution and exhibition of the awardwinning and selected photographs was held on 17th

August, 2011 at New Delhi. Shri Raghu Menon,the then Secretary, Information & Broadcastingdistributed the awards to the winners and inauguratedthe Exhibition at All India Fine Arts and CraftsSociety (AIFACS), New Delhi.

The aim of the Photo Contest was to encouragephotographers in the country so that talent availablein the field could be projected and given duerecognition. The theme was rather wide in its scope

and gave the contestants a large arena for subjectselection.

The prize winning and selected photographs of the23rd National Photo Contest were exhibited at 7places, i.e., Guwahati, Bangalore, Indore, Lucknow,Ahmedabad, Kolkata and Chennai,.

Other ExhibitionsOther ExhibitionsOther ExhibitionsOther ExhibitionsOther Exhibitions

On the the occasion of the Communal Harmonyweek, the Division organised an exhibition atSoochna Bhavan, New Delhi.

Nat ional Level Photo Contest inNat ional Level Photo Contest inNat ional Level Photo Contest inNat ional Level Photo Contest inNat ional Level Photo Contest inCollaboration with the Ministry of TCollaboration with the Ministry of TCollaboration with the Ministry of TCollaboration with the Ministry of TCollaboration with the Ministry of TribalribalribalribalribalAffairsAffairsAffairsAffairsAffairs

Photo Division conducted the 4th National LevelPhoto Contest for the Ministry of Tribal Affairs, on

DG, DAVP, Shri A.P. Frank Noronha addressing the valedictory function of a training programme on

Digitisaion of Images. Director, Photo Division, Shri Debatosh Sengupta is also seen in the picture

First Prize winning entry of Amit Kumar Dan from Kolkata, in the B&W Section of the 23rd NationalPhoto Contest on the theme “Youth in India” organized by Photo Division

68

different themes depicting tribal life. The 5th Contestis now in the pipeline.

ROUTINE ACTIVITIESROUTINE ACTIVITIESROUTINE ACTIVITIESROUTINE ACTIVITIESROUTINE ACTIVITIES

As part of its routine activities, the Division providedcoverage on day-to -day political activities includingimportant functions of the Government of India.

Documentaiton of visits of the VDocumentaiton of visits of the VDocumentaiton of visits of the VDocumentaiton of visits of the VDocumentaiton of visits of the ViceiceiceiceicePrPrPrPrPresident, Prime Minister and the visit ofesident, Prime Minister and the visit ofesident, Prime Minister and the visit ofesident, Prime Minister and the visit ofesident, Prime Minister and the visit ofForForForForForeign Heads of States in Indiaeign Heads of States in Indiaeign Heads of States in Indiaeign Heads of States in Indiaeign Heads of States in India

Photo Division provided extensive coverage to thevisits of the Vice President and the Prime Ministerin the country and abroad. The Division providedan extensive coverage to important summits andbilateral meetings.

VVVVVisits of Visits of Visits of Visits of Visits of Vice Price Price Price Price President Abresident Abresident Abresident Abresident Abroadoadoadoadoad

1. State Visit to Bangladesh in May, 2011

2. State Visit to South Sudan and Uganda in July,2011

3. State Visit to Turkey in October, 2011

4. State Visit to Australia in October, 2011.

VVVVVisits of Prime Minister Abrisits of Prime Minister Abrisits of Prime Minister Abrisits of Prime Minister Abrisits of Prime Minister Abroadoadoadoadoad

1. Visit to China and Kazakhastan in April 2011

2. Visit to Kabul in May 2011

3. Visit to Ethiopia and Tanzania in May 2011

4. Visit to Bangladesh in September 2011

5. Visit to New York in September 2011

6. Visit to South Africa in October 2011

7. Visit to Cannes (France) in November 2011

8. Visit to Maldives in November 2011

9. Visit to Indonesia and Singapore in November2011

10. Visit to Russian Federation (Moscow) inDecember 2011.

VVVVVisit of Heads of States/Goverisit of Heads of States/Goverisit of Heads of States/Goverisit of Heads of States/Goverisit of Heads of States/Government frnment frnment frnment frnment fromomomomomAbrAbrAbrAbrAbroadoadoadoadoad

In addition to the coverage of the Vice Presidentand Prime Minister, Photo Division has also providedextensive photo documentation of the visits of theHeads of State/ Governments of the followingcountries:-

1. Visit of the Prime Minister of Thailand

2. Visit of the President of Uzbekistan

3. Visit of the Prime Minister of Slovenia

4. Visit of the Prime Minister of New Zealand

5. Visit of the President of Vietnam

6. Visit of the President of Myanmar

7. Visit of the Prime Minister of Nepal

8. Visit of the King of Bhutan

9. Visit of the Prime Minister of Japan

10. Visit of the Prime Minister of Trinidad & Tobago

Special Coverage of Cultural & Religious functionsSpecial Coverage of Cultural & Religious functionsSpecial Coverage of Cultural & Religious functionsSpecial Coverage of Cultural & Religious functionsSpecial Coverage of Cultural & Religious functions

1. Iftar

2. Dussehra

3. Durga Puja

4. Diwali

5. Id

6. Muharram

7. Goa Feast

Other important coveragesOther important coveragesOther important coveragesOther important coveragesOther important coverages

1. India-West Indies Cricket test

2. Nehru Cup Football Tournament

3. Durand Cup Football Tournament

4. SAARC Football Tournament

69

Special Drive for the North-East and J&KSpecial Drive for the North-East and J&KSpecial Drive for the North-East and J&KSpecial Drive for the North-East and J&KSpecial Drive for the North-East and J&K

As a special drive for the North-East states and theisolated states like Andaman & Nicober islands,Lakshadweep and Jammu & Kashmir, the Divisiondocumented the following special areas in the North-east and J & K:

1. Winter Sports in Jammu and Kashmir

2. Irrigation activities in winter in Jammu andKashmir

3. Land and People as well as Rehabilitation andReconstruction of Tsunami affected areas ofAndaman and Nicobar, etc.

4. Election in Jammu and Kashmir

5. Election in Assam

The Division proposes to take up visualdocumentation of three more states from the North-

East and also Andaman & Nicobar or LakshadweepIslands during the current Plan period.

EXHIBITION/PIC etc.EXHIBITION/PIC etc.EXHIBITION/PIC etc.EXHIBITION/PIC etc.EXHIBITION/PIC etc.

The Division mounted an exhibition title‘PRIYADARSHINI INDIRA’, a tribute to late Smt.Indira Gandhi, former Prime Minister of India on19th

and 20th November 2011 at Kolkata on her birthanniversary.

Though the Division is not directly involved in theprocess of public information campaign, it has beenactively supporting the exhibition put up by theDAVP by supplying photographs.

PRODUCTIONPRODUCTIONPRODUCTIONPRODUCTIONPRODUCTION

With the introduction of printing of murals initiatedduring the last plan the scheme, the Divisionproduced a number of important sets of panels forexhibition as given on page 72.

Second Prize winning entry ‘Volunteer’ of Kuntal Kumar Roy from Kolkata, in the B&W Section of the23rd National Photo Contest on the theme ‘Youth of India’ organized by Photo Division

‘Take off’- photograph by Girish J. Kingar,Indore won the 1st Prize in the Colour Section of the 23rd Na-

tional Photo Contest on the theme ‘Youth in India”, organized by Photo Division

Third Prize winning entry ‘Tribal Youth’ of Prasanta Biswas from Kolkata, in the B&W section of the23rd National Photo Contest

72

1 News and Features assignments covered 2173

2 Digital images acquired in house 91212

3 Digital images short listed for archive/uploaded in the Photo Division Website 5926

4 Total Black & White and Colour print supplied 55,147

5 Total Photo Albums/Wallets produced/prepared 197

6. Images uploaded in PIB official website 4149

7 Image uploaded in high capacity server of the Division 58991

SANCTIONED BUDGETSANCTIONED BUDGETSANCTIONED BUDGETSANCTIONED BUDGETSANCTIONED BUDGET

SanctionedSanctionedSanctionedSanctionedSanctioned Non-Plan Non-Plan Non-Plan Non-Plan Non-Plan PlanPlanPlanPlanPlan Actual ExpenditureActual ExpenditureActual ExpenditureActual ExpenditureActual Expenditure PlanPlanPlanPlanPlanYYYYYearearearearear Non-Plan (up toNon-Plan (up toNon-Plan (up toNon-Plan (up toNon-Plan (up to

NovemberNovemberNovemberNovemberNovember, 2009), 2009), 2009), 2009), 2009)

2011-2012 j 396.00 R 210.00 R 251.63 R 35.59

1. 5 sets of Calendar Exhibition

2. 19 sets of Credit Board

3. 20 sets of top & bottom strip of Bharat Nirmanin English & Hindi

4. 3 complete sets of the Civil service Exhibitionon Best Practices was supplied to differentAdministrative Institutes in Shimla, Hyderabadand ISTM, New Delhi.

5. 5 sets of Bharat Nirman Exhibition (flagshipprogramme) for Lucknow

6. one set of moving exhibition for Van

7. one set of Family Planning exhibition.

INTERNAINTERNAINTERNAINTERNAINTERNATIONAL FILM FESTIVTIONAL FILM FESTIVTIONAL FILM FESTIVTIONAL FILM FESTIVTIONAL FILM FESTIVAL OF INDIA,AL OF INDIA,AL OF INDIA,AL OF INDIA,AL OF INDIA,GOAGOAGOAGOAGOA

The Division has done 128 assignments during theGoa Film Festival 2011. It uploaded 348 imagesprojecting the entire festival activities and 419 imagesfor the PIB. In addition to this, the Division alsosupplied about one thousand hard copies for thepress.

PRODUCTION FIGUREPRODUCTION FIGUREPRODUCTION FIGUREPRODUCTION FIGUREPRODUCTION FIGURE

The number of assignments were covered, negativeshand led and p r in t s/a l bums p repared/produced by the Photo Division during theyear 2011-2012 (up to November 2011) arein the table on the next page.

Implementation of Raj BhasaImplementation of Raj BhasaImplementation of Raj BhasaImplementation of Raj BhasaImplementation of Raj Bhasa

Photo Division is actively involved in theimplementation of Raj Bhasha. The work inaccounts and administration sections is being handledmostly in Hindi. During the period of HindiPakhwara, the Division celebrated the Hindi fortnightfrom 14th - 28th September 2011. During the period,Division conducted four programmes including aspecial workshop during the pakhwara. Acompetition on Extempore Speech was the mainfocus of this year's Pakhwara. This also included theEssay Writing and Questionnaire based onPhotography, Raj Bhasha Hindi, and Current Affairs.During the period, the Division organized fourworkshops on different aspects of official languageHindi. Now most of the forms are available inbilingual format.

73

VIGILANCE REPORT OF PHOTO DIVISION 2011-12

1. Details of the VDetails of the VDetails of the VDetails of the VDetails of the Vigilance set up for theigilance set up for theigilance set up for theigilance set up for theigilance set up for the There is no separate staff sanctioned for theorororororganisation in the Headquartersganisation in the Headquartersganisation in the Headquartersganisation in the Headquartersganisation in the Headquarters work related to vigilance. However the seniors withand in the field officesand in the field officesand in the field officesand in the field officesand in the field offices the assistance of their subordinates are normally

disposing such cases.

2. PrPrPrPrPreventive Veventive Veventive Veventive Veventive Vigilance activities duringigilance activities duringigilance activities duringigilance activities duringigilance activities duringthe period:the period:the period:the period:the period:i) No.of regular inspection conducted

during the period 2ii) No. of surprise inspections carried out

during the period 2

3. Surveillance and detection activitiesSurveillance and detection activitiesSurveillance and detection activitiesSurveillance and detection activitiesSurveillance and detection activitiesduring the periodduring the periodduring the periodduring the periodduring the period:i) Details of the areas selected for keeping All the areas, where important production is made

surveillance as well as the pricing section.Noneii) No. of persons identified for being kept

under surveillance

4. Punitive activities (No. to be indicatedPunitive activities (No. to be indicatedPunitive activities (No. to be indicatedPunitive activities (No. to be indicatedPunitive activities (No. to be indicatedagainst 4(1) to (x) where the appointingagainst 4(1) to (x) where the appointingagainst 4(1) to (x) where the appointingagainst 4(1) to (x) where the appointingagainst 4(1) to (x) where the appointingauthority is other than the Presidentauthority is other than the Presidentauthority is other than the Presidentauthority is other than the Presidentauthority is other than the President

i. No. of complaints/references received Nilduring the period

ii. No. of cases in which N.A.preliminary inquiry was conducted

iii No. of cases where preliminary inquiryreport were received Nil

iv. No. of cases in which charge sheetsfor major penalty were issued Nil

v. No. of cases in which charge sheetsfor minor penalty were issued Nil

vi. No. of persons on whom major penaltywas imposed Nil

vii No. of persons on whom minor penaltywas imposed Nil

viii No. of persons placed under suspension Nilix No. of persons against whom administrative Nil

action such as issuance of warning etc.was takenx.No. of persons prematurely retiredunder relevant provisions of rules.

74

INDIAN INSTITUTE OF MASSINDIAN INSTITUTE OF MASSINDIAN INSTITUTE OF MASSINDIAN INSTITUTE OF MASSINDIAN INSTITUTE OF MASSCOMMUNICACOMMUNICACOMMUNICACOMMUNICACOMMUNICATIONTIONTIONTIONTION(www.iimc.nic.in)

The Indian Institute of Mass Communication (IIMC)is an autonomous organization under the Ministryof Information & Broadcasting and a 'Centre ofExcellence' in the field of communication teaching,training & research. The Institute was set up onAugust 17, 1965, as a Department of the Ministryof Information & Broadcasting, Government ofIndia, in response to a need felt to evolve amethodology for effective use of communicationresources as part of the country's overalldevelopment strategy. The Institute was registeredunder the Societies Registration Act (XXI) of 1860on 22nd January 1966 and receives grant-in-aid fromthe Government of India through the Ministry ofInformation and Broadcasting to meet its recurringand non-recurring expenditure. The IIMC providesknowledge and skills to communicators in a variety

of disciplines, including Print, Photography, Radio& Television, Development Communication,Communication Research, and Advertising andPublic Relations. The Institute collaborates withnational and international organizations inconducting seminars, training programmes,workshops, etc. It also undertakes research projectsand organizes short-term courses to meet specificneeds of industry, government and public sectororganizations.

Academic Activities from 1Academic Activities from 1Academic Activities from 1Academic Activities from 1Academic Activities from 1ststststst January to 30 January to 30 January to 30 January to 30 January to 30ththththth

November 2011November 2011November 2011November 2011November 2011

Admission to Post-Graduate Diploma CoursesAdmission to Post-Graduate Diploma CoursesAdmission to Post-Graduate Diploma CoursesAdmission to Post-Graduate Diploma CoursesAdmission to Post-Graduate Diploma Courses

The process for admission to the following Post-graduate Diploma Courses commenced with thepublication of advertisements for the same in leadingnewspapers in the month of March 2011, the lastdate prescribed for the receipt of application formsbeing 2nd May 2011. The courses, for which all-

Chief Election Commissioner S. Y. Quraishi & the then Secretary I&B Shri Raghu Menon jointlylighting the lamp at the 44th Annual Convocation of IIMC

75

India Entrance Examinations are held, are:

1. Post-graduate Diploma Course in Journalism(Hindi);

2. Post-graduate Diploma Course in Journalism(English);

3. Post-graduate Diploma Course in Advertisingand Public Relations;

4. Post-graduate Diploma Course in Radio & TVJournalism;

5. Post-graduate Diploma Course in Journalism(English), Dhenkanal, Amravati & Aizawl; and

6. Post-graduate Diploma Course in Journalism(Odia), Dhenkanal.

A total of 3,717 candidates applied for the entranceexaminations for the above-mentioned PG DiplomaCourses. From this year, two additional centres wereadded to hold the entrance examinations. They are:i) Nagpur (Maharashtra); and ii) Aizawl (Mizoram).Entrance Examinations for the PG Diploma Courseswere held on 24th May 2011 at New Delhi,Lucknow, Patna, Kolkata, Guwahati, Bhubaneshwar,Bangalore, Mumbai, Aizawl and Nagpur, while theentrance examination for the PG Diploma Coursein Journalism (Odia) was held at Bhubaneswar on25 May 2011.

The course-wise breakup of the 3,717 candidateswho applied for admission are: Journalism - 1,171,Radio & TV Journalism - 911 , Advertising andPublic Relations - 1,600 and Odia Journalism - 35.

The admission process for the academic year 2011-12 was completed successfully and the session beganat Delhi and Dhenkanal from 1st August 2011 forall PG Diploma Courses with a formal welcome bythe Director General and other faculty members ofIIMC at Delhi. Orientation lectures were organizedby eminent persons at IIMC Delhi from 1st to 5th

August 2011.

PG Diploma Courses in English Journalismcommenced at the new regional centres of IIMC atAizawl and Amravati from 8th August 2011.

Diploma in Development JourDiploma in Development JourDiploma in Development JourDiploma in Development JourDiploma in Development Journalism Coursesnalism Coursesnalism Coursesnalism Coursesnalism Courses

The 56th Diploma Course in DevelopmentJournalism (January-April, 2011) commenced on2nd January 2011 with 21 participants from 17countries and concluded on 30th April 2011. Thethen Secretary I&B and Chairman, IIMC, Shri RaghuMenon was the Chief Guest and awarded theDiplomas at the Convocation for this course heldon 29th April 2011.

The 57th Diploma Course on DevelopmentJournalism began from 1st August 2011 with 23participants from 16 countries. The courseconcluded on 30th November 2011. Secretary I&Band Chairman, IIMC, Shri Uday Kumar Varma wasthe Chief Guest and awarded the Diplomas at theConvocation for this course held on 29th November2011.

Foundation Course for I IS Officers, ShortFoundation Course for I IS Officers, ShortFoundation Course for I IS Officers, ShortFoundation Course for I IS Officers, ShortFoundation Course for I IS Officers, ShortCourses, WCourses, WCourses, WCourses, WCourses, Workshops, etc.orkshops, etc.orkshops, etc.orkshops, etc.orkshops, etc.

The Short term Courses / Workshops were alsoorganised during the period from Ist January 2011to 30th November 2011 are shown in the tables onpage 79 & 80.

Department of Communication ResearchDepartment of Communication ResearchDepartment of Communication ResearchDepartment of Communication ResearchDepartment of Communication Research

The following Research Studies were completedduring the year 2011:

(From 1.1.2011 to 30.11.2011)

i) Process of Design and Delivery of Song andDrama Division Programmes

76

ii) Policy Issues and News Operations of ForeignNews Agencies in India

iii) Workshop on Communication Skills Trainingfor Doctors for CWG-2010, 14-15 September2010.

The following Research Studies will be completedvery soon:

i) Promotion of use of Iodised Salt throughtraditional media in the country.

ii) IEC Strategies for Promotion of AYUSH.

ANNUAL CONVOCAANNUAL CONVOCAANNUAL CONVOCAANNUAL CONVOCAANNUAL CONVOCATIONTIONTIONTIONTION

The 44th Annual Convocation of the Institute, heldon 21st September 2011 at its Campus, representedthe culmination of the academic year 2010-11. Dr.S Y Quraishi, Chief Election Commissioner of Indiawas the Chief Guest on the occasion, Shri Raghu

Menon, Chairman, IIMC presided over theConvocation and conferred the Diplomas ongraduating students.

Shri Sunit Tandon, Director General of the Institute,presented the Director's Report on the occasion.

A total of 318 students of different Post-graduateCourses were awarded testimonials.

Dr. Quraishi delivered the Convocation Address andpresented the Awards, donated/sponsored bydifferent organizations, to meritorious students forachieving excellence in different courses. The detailsof the Awards won by students of different coursesare given below:

AAAAAwarwarwarwarward List of PG Diploma Courses 2010-11d List of PG Diploma Courses 2010-11d List of PG Diploma Courses 2010-11d List of PG Diploma Courses 2010-11d List of PG Diploma Courses 2010-11

Post graduate Diploma Course in Journalism (Hindi)1. Shri Kuldeep Mishra—PTI award

2. Shri Hemant Tiwari—Pt. Banarsi DasChaturvedi Award

Chief Election Commissioner S. Y. Quraishi giving away the Diploma to a graduating student

77

3. Shri Swapnil Sonal —Rajasthan Patrika Award4. Shri Himanshu Singh—Baba Saheb Dr. B.R.

Ambedkar AwardPost-graduate Diploma Course in Journalism(English), New Delhi1. Ms. Vartika Mathur IIMC Award2. Ms. M Saraswathy The Hindu Award3. Ms. Sneha Garg Deccan Herald AwardPost-graduate Diploma Course in Advertising andPublic Relations1. Ms. Shivani Tiwari Shri Achin Ganguly

Memorial Award2. Ms. Mili Agarwal Shri Anil Basu

Memorial Award3. Ms. Shezah Salam PRSI Award4. Ms. Parul Tiwari PSPRF AwardPost-graduate Diploma Course in Radio & TVJournalism1. Ms. Geetanjali Taragi IIMC Award2. Ms. Ruchika Uniyal ZEE TV Award3. Mr. Anand Chaturvedi TV Today Award4. Ms. Aakriti Mehta CNN Award5. Mr. Prabal Bhardwaj ZEE TV Award6. Mr. Ranjeet Kumar Prasar Bharati Award

RanjanPost-graduate Diploma Course in Journalism(English), Dhenkanal Campus (Odisha)1. Mr. Nitin Kesar IIMC Award2. Mr. Tenzin Monlam Baba Saheb Dr B R

Ambedkar Award3. Ms. Pallavi Patra NALCO AwardPost-graduate Diploma Course in Oriya Journalism,Dhenkanal Campus (Orissa)1. Mr. Umashankar Samal IIMC Award2. Mrs. Mihir Patra Baba Saheb Dr B R

Ambedkar Award3. Ms. Swati Suar Dr. Harekrushna

Mahtab MemorialAward

FFFFFACULACULACULACULACULTY AND RESEARCH STTY AND RESEARCH STTY AND RESEARCH STTY AND RESEARCH STTY AND RESEARCH STAFFAFFAFFAFFAFFThe faculty and the research staff of the IndianInstitute of Mass Communication consists ofacademicians, researchers and practicing mediaprofessionals who have done significant work in theirfields of specialization. In addition, visiting faculty isinvited from leading Media Organizations/Industry.

A three-tier faculty system operates for teaching andtraining, which includes the core faculty, practitionersfrom the industry and senior professionals who areinvited from time to time to share their experienceand enlighten the trainees/students about theindustry.

Broadening the Base of CommunicationBroadening the Base of CommunicationBroadening the Base of CommunicationBroadening the Base of CommunicationBroadening the Base of Communication

The IIMC Regional Centre at Dhenkanal is fullyfunctional from August 1993 and is attracting a largenumber of students from the Eastern Region. Thebranch has all infrastructure facilities and isconducting two Post-Graduate Diploma Courses inJournalism (English & Oriya).

PLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMESPLAN SCHEMESIIMC has one Plan Scheme, viz. "Upgradation ofIIMC to International Standards" in the 11th Five-Year Plan. The Plan Scheme has been approved bythe Planning Commission and the Ministry of I&B.Proposals contained in the Scheme includeconverting the present one year P.G. DiplomaCourses into two years Advanced P.G. DiplomaCourses (equivalent to M.A. degrees) and openingof four Regional Centres of IIMC at J & K, Mizoram,Maharashtra (Vidarbha) and Kerala which have beenapproved by the Standing Finance Committee andthe Ministry of Information and Broadcasting for atotal outlay of ` 62.00 crore and net budgetarysupport of ` 51.50 crore. Two Regional Centres atAizawl in Mizoram and Amravati in Maharashtra(Vidarbha) became functional from 8th August 2011.For building of an additional floor on the existingbuilding in Delhi and renovation work has been

78

completed. Action has been initiated to constructadditional buildings at New Delhi and Dhenkanal as well.

PROGRAMMES ON MINORITYPROGRAMMES ON MINORITYPROGRAMMES ON MINORITYPROGRAMMES ON MINORITYPROGRAMMES ON MINORITYWELFWELFWELFWELFWELFAREAREAREAREAREi) Due representation is given to minority

communities in admission in regular PGDiploma Courses. In this academic session, 20students out of 292 are from the minoritycommunities.

ii) While making recruitment, due preference isgiven to minorities. In this year, offer ofappointment for one post of LDC was givento a person from a minority community out of5 appointments made during the year.

iii) There is no discrimination against minoritycommunities and there is a harmoniousatmosphere in the Institute.

ReprReprReprReprRepresentation of SCs/STesentation of SCs/STesentation of SCs/STesentation of SCs/STesentation of SCs/STs/OBCs in services/OBCs in services/OBCs in services/OBCs in services/OBCs in service

There is adequate representation of SCs/STs/OBCsin service in the Institute.

Important Pol icy decis ions/legis la t ions/Important Pol icy decis ions/legis la t ions/Important Pol icy decis ions/legis la t ions/Important Pol icy decis ions/legis la t ions/Important Pol icy decis ions/legis la t ions/Achievements / EvenetsAchievements / EvenetsAchievements / EvenetsAchievements / EvenetsAchievements / Evenets

The details are as under:

i) Opening of two new Regional Centres of IIMCat Aizawl (Mizoram) and Amravati(Maharashtra).

ii) Finalization of course curriculum for submissionto UGC for grant of equivalence to M.A.degrees for proposed two-year Advanced PGDiploma Courses.

iii) Granting IIMC the status of Institute of NationalImportance through an Act of Parliament(pending).

ACTIVITIES OF THE EXECUTIVEACTIVITIES OF THE EXECUTIVEACTIVITIES OF THE EXECUTIVEACTIVITIES OF THE EXECUTIVEACTIVITIES OF THE EXECUTIVECOUNCIL/AGM OF IIMCCOUNCIL/AGM OF IIMCCOUNCIL/AGM OF IIMCCOUNCIL/AGM OF IIMCCOUNCIL/AGM OF IIMCDuring the period January to November 2011, threemeetings of the Executive Council and one AGMwere held. Important decisions included a decision

to fill long-time vacant faculty positions, for whichrevised recruitment rules were approved.

Action taken on CAAction taken on CAAction taken on CAAction taken on CAAction taken on CAT Judgements/orT Judgements/orT Judgements/orT Judgements/orT Judgements/ordersdersdersdersders

(given in the Table on page 82)

Policy Decisions for the benefit of persons withdisabilitiesi) Reservation in admission to Institute courses.ii) Recruitment on identified posts under the

disabled category.iii) Construction of ramp and provision for lifts in

the existing buildings to make them disabled-friendly.

Ci t izens’ Charter & Grievance Redressa lCi t izens’ Charter & Grievance Redressa lCi t izens’ Charter & Grievance Redressa lCi t izens’ Charter & Grievance Redressa lCi t izens’ Charter & Grievance Redressa lMechanismMechanismMechanismMechanismMechanismThe new Citizen's Charter has been prepared asper the new guidelines by the Institute and placedon the website. As per this Charter, any citizen canaddress and seek redressal of his grievance pertainingto this Institute. An officer from the Institute hasbeen nominated as Public Grievance Officer.Grievances received are examined by the Instituteand redressed with the approval of the DirectorGeneral of the Institute.Address of the Grievance Officer of the IIMC is:-Officer on Special DutyIndian Institute of Mass CommunicationAruna Asaf Ali Marg

New Delhi.

Any person not satisfied with any service of IIMC,or aggrieved by any action of the Institute, may seekredressal of his/her grievances by addressing thisofficer. Every such person shall be entitled to beinformed about the action taken on his/hergrievance within a period of 30 days from the dateon which the complaint is received.

If any member of the Public/Institute desires to meetthe Grievance Officer in connection with his/hergrievances, he/she can do so without any priorappointment on all working days between 3 to 4p.m. in the office.

79

Shri Uday Kumar Varma, Secretary I&B at the Convocation of57th Diploma Course on Development Journalism

Foreign students performing at the Convocation

80

Courses/WCourses/WCourses/WCourses/WCourses/Workshops during the period 1st January to 30th November 2011orkshops during the period 1st January to 30th November 2011orkshops during the period 1st January to 30th November 2011orkshops during the period 1st January to 30th November 2011orkshops during the period 1st January to 30th November 2011

S.S.S.S.S. Name of courseName of courseName of courseName of courseName of course Course DirectorCourse DirectorCourse DirectorCourse DirectorCourse Director No. ofNo. ofNo. ofNo. ofNo. ofNo.No.No.No.No. Participants Participants Participants Participants Participants

1.1.1.1.1. Media Communication Course for Senior Officersof the Armed Forces, 03-07 January, 2011 Prof. K M Shrivastava 15

2.2.2.2.2. Special Course for Journalists fromAfghanistan, 17-28 January, 2011 Prof. K M Shrivastava 28

3.3.3.3.3. Foundation Course for IIS Grade ‘A’ Officers, Prof. Vijay Parmar1Feb-30Nov.2011 Dr Shalini Narayanan 04

4.4.4.4.4. Training programme in Creative Writing forICAR Officers 14-18, February, 2011 Prof. K M Shrivastava 10

5.5.5.5.5. State Level workshop on Media Relations in CrisisSituations organized for Andhra PradeshIPS Officerson behalf of BPRD,Ministry of Home Affairs,22-24 February 2011 Prof. KM Shrivastava 37

6.6.6.6.6. Training Programme in Creative Writing for ICAROfficers, 28 Feb-04 March, 2011 Prof. K M Shrivastava 13

7.7.7.7.7. Training programme for Officers of SAARC InformationCentre, Kathmandu 09-11 March, 2011 Prof K M Shrivastava 04

8.8.8.8.8. State Level Workshop on Media Relations in CrisisSituations organized for Haryana IPS Officers onbehalf of BPRD, Min. of Home Affairs, 23-25 March 2011 Prof K M Shrivastava 24

9.9.9.9.9. Videography Course28 March to 22 April, 2011 Prof S R Chari 25

10.10.10.10.10. Training Programme for Journalistsfrom AfricanCountries, organized under the aegis of theCommonwealth Secretariat, 04-15 April, 2011 Prof.K M Shrivastava 23

11.11.11.11.11. Workshop on improving PR Skills of SeniorOfficers of Govt. of Himachal Pradesh,18-20 April, 2011 Prof. J Jethwaney 10

12.12.12.12.12. State Level Workshop on MediaRelations in CrisisSituations organized for Sikkim IPS Officerson behalfof BPRD, Min. of Home Affairs, 19-21 April, 2011 Prof. K M Shrivastava 35

13.13.13.13.13. State Level Workshop on Media Relations in CrisisSituations, organized for J&K IPS Officers on behalfof BPRD, Min. of Home Affairs, 24 -26 May 2011 Prof. K M Shrivastava 28

81

S.S.S.S.S. Name of courseName of courseName of courseName of courseName of course Course DirectorCourse DirectorCourse DirectorCourse DirectorCourse Director No. ofNo. ofNo. ofNo. ofNo. ofNo.No.No.No.No. Participants Participants Participants Participants Participants

14. 14. 14. 14. 14. Training for Field Publicity Officers,Field PublicityAssistants of Directorate of Field Publicity, 25-29May, 2011 Prof. K M Shrivastava 22

15.15.15.15.15. Media Communication Course for Senior Officers of theArmed Forces (Brigs./Cols. & equivalent),09-20 May, 2011 Prof. K M Shrivastava 14

16.16.16.16.16. Training Programme for Regional Heads of Directorate Prof. KM Shrivastavaof Field Publicity, 23-27 May 2011 Dr Shalini Narayanan 16

17.17.17.17.17. Orientation Course for IIS Gr.A Officers,2011-12, 18 May 2011 to 18 January 2012 Dr. Shalini Narayanan 11

18.18.18.18.18. Special Course for Journalists from Vietnam,Myanmar and Cambodia,30 May to June 2011 Prof. K M Shrivastava 25

19.19.19.19.19. Media Workshop on SAARC, 06-07 June, 2011 Prof. K M Shrivastava 10

20.20.20.20.20. Media Communication Course for Middle-level Officersof the Armed Forces, 20 June to 01 July 2011 Prof. KM Shrivastava 30

21.21.21.21.21. State Level Workshop on Media Relationsin Crisis Situations, Orissa Police, 12 - 14 July 2011 Prof. KM Shrivastava 28

22.22.22.22.22. Advanced Course in Media Communication forthe Armed Forces, 29 August to 23 September 2011 Prof. KM Shrivastava 21

23.23.23.23.23. State Level Workshop on Media Relations inCrisis Situations, organized for Mizoram IPS Officerson behalf of BPRD, Min. of Home Affairs,27-29 September 2011 Prof. KM Shrivastava 45

24.24.24.24.24. State Level Workshop on Media Relations inCrisis Situations, organized for Chhattisgarh Officerson behalf of BPRD, Min. of Home Affairs,18 -20 October 2011 Prof. KM Shrivastava 45

25.25.25.25.25. Media Communication Course for Sr. Officers ofthe Armed Forces, 7-18 Nov.2011 Prof. KM Shrivastava 14

82

Consumer Grievance Redressal CellConsumer Grievance Redressal CellConsumer Grievance Redressal CellConsumer Grievance Redressal CellConsumer Grievance Redressal Cell

There is a Consumer Grievance RedressalMechanism at IIMC, which has the followingmembers:

Shri Jaideep Bhatnagar (Nodal Officer)

Officer on Special DutyIIMC, New Delhi

Dr. A.K. PradhanAssociate ProfessorIIMC, New Delhi

Shri S. BrahmachariAssociate Professor,IIMC, New Delhi

Right to InforRight to InforRight to InforRight to InforRight to Information Act, 2005mation Act, 2005mation Act, 2005mation Act, 2005mation Act, 2005

So far as implementation of the Right to InformationAct 2005 is concerned, Deputy Registrar IIMC hasbeen nominated as CPIO, OSD as the AppellateAuthority and the Director General as theTransparency Officer under the RTI Act.

IIMC - ACTION TIIMC - ACTION TIIMC - ACTION TIIMC - ACTION TIIMC - ACTION TAKEN ON CAAKEN ON CAAKEN ON CAAKEN ON CAAKEN ON CAT JUDGEMENTS/ORDERST JUDGEMENTS/ORDERST JUDGEMENTS/ORDERST JUDGEMENTS/ORDERST JUDGEMENTS/ORDERS

Date of filingDate of filingDate of filingDate of filingDate of filing SubjectSubjectSubjectSubjectSubject DecisionDecisionDecisionDecisionDecision Status ofStatus ofStatus ofStatus ofStatus of /case No. /case No. /case No. /case No. /case No. implementationimplementationimplementationimplementationimplementation

T A No.1101/2009,Association of theEmployees of IIMCV/s IIMC & Others.

OA No.2371/2011,Shri Kishan Lal V/sIIMC & Others.

Implementation ofOld Pension Scheme

Demand foradditionalremuneration/honorarium

Hon’ble CAT directed videorder dated 12.05.2011 a re-examination of the whole issueon pension and to come outwith a solution, which would beappropriate for bothemployees and employers.Granted sufficient time of 4months to the respondents totake a view in the matter.

Hon’ble CAT directed therespondent(s) vide order dated.15.12.2008/23.08.2011 totake a considered decision onthe representation of ShriKishan Lal in accordance withthe rules and law.

As per the direction of Hon’bleCAT dated 12.05.2011, aProposed Pension Scheme wasformulated and put up beforethe Executive Council of IIMCin its 119th Meeting held on28.09.2011. Executive Councildirected that the proposal maybe sent to the Min. of I&B forexamination in consultationwith the Ministry of Finance.The proposed pension schemewas forwarded to the Ministryof I&B, who have desired 2-3months’ time for examinationby Ministry of Finance. Thecase has been adjourned till19.12.2011.The proposedpension scheme is to beexamined by the Ministry ofFinance.

His application dated15.12.2008/11.3.2011 hasbeen examined. IIMC is in theprocess of issuing a SpeakingOrder

83

PRESS COUNCIL OF INDIAPRESS COUNCIL OF INDIAPRESS COUNCIL OF INDIAPRESS COUNCIL OF INDIAPRESS COUNCIL OF INDIA(www.presscouncil.nic.in)

Press Council is a statutory quasi-judicial authoritymandated by the Parliament to preserve the freedomof the press and maintain and improve the standardsof newspapers and news agencies in India. It is anautonomous body with equal quasi-judicial authorityover the authorities and the press persons. For thedischarge of the above objectives, the Councilcomprises a Chairman and 28 members. While theChairman has by convention been a sitting or retiredjudge of the Supreme Court of India, of the 28members, 20 represent various segments of thePress and eight overseeing the readers' interest, arerepresentatives of the two Houses of Parliament andpremier literary and legal bodies of the country, i.e.,University Grants Commission, Bar Council of Indiaand Sahitya Akademi. The Council has its own fundsfor performance of its functions under the Act thatcomprises the fee collected by it from newspapers,other receipts and grants from the CentralGovernment. The Council is presently chaired byHon'ble Mr. Justice Markandey Katju.

For the financial year 2011-2012, the Council hasa total sanctioned budget of ` 532.00 lakhs.

The Council discharges its functions primarilythrough adjudications on complaint cases receivedby it, either against the Press for violation ofjournalistic ethics or by the Press for interferencewith its freedom. Where the Council is satisfied, afterinquiry, that a newspaper or a news agency hasoffended against the standards of journalistic ethicsor public taste or that an editor or working journalisthas committed any professional misconduct, theCouncil may warn, admonish or censure them ordisapprove of their conduct. The Council is alsoempowered to make such observations as it maythink fit in respect of the conduct of any authority,including Government, for interfering with thefreedom of the press. The decisions of the Council

are final and cannot be questioned in any court oflaw.

Complaints before the CouncilComplaints before the CouncilComplaints before the CouncilComplaints before the CouncilComplaints before the Council

Between the period April 1-December 31, 2011,Press Council of India received 529 complaints, ofwhich 110 cases were filed by the Press while 419were filed against the Press. 1047 cases were alreadypending. Of these, the Council adjudicated 50 cases,while 524 cases were closed at the threshold withoutoral inquiry. The Council thus disposed of 574matters during the period April 1-December 31,2011. Remaining 1002 matters are at various stagesof processing.

The Press Council Act, 1978 provides for re-constitution of the Council every three years. Thetenth three-year term of the Council came to anend on January 6, 2011 and with a gap of about sixmonths, the Council was reconstituted for itseleventh three-year term w.e.f. June 15, 2011 videGazette Notification dated 15.6.2011 notifyingnames of 27 members. The notification of remainingone member in 5(3)(b) category is awaited.

New ChairNew ChairNew ChairNew ChairNew Chairmanmanmanmanman

As per the provision of the Press Council Act 1978,the nomination of the Chairman is to be made by aCommittee constituted of the Chairman of the RajyaSabha, the Speaker of the Lok Sabha and a memberfrom among the members of the Press Council. TheCommittee including the representative of theCouncil, Mr. K. Sachidananda Murthy nominatedMr. Justice Markandey Katju as the Chairman ofthe Council. This was notified in the GazetteNotification dated 5th October, 2011.

Advisory FunctionAdvisory FunctionAdvisory FunctionAdvisory FunctionAdvisory Function

In its advisory capacity, the Council provided theGovernment and other authorities with its views onmany issues. Some of the important ones are asfollows:

1. No-Day-Yet-Named Motion under Rule 189admitted in Lok Sabha expressing concern over

84

vulgar programmes and news reports appearingin electronic and print media.

2. Regarding astrology advertisement.

Suo-moto cognizance of the incidents of violenceagainst mediapersons and threats to press freedomwas undertaken by the Press Council of India in thefollowing cases:

1. Suo-moto enquiry on the reported murder ofShri Jyotirmoy Dey, investigative journalist ofMid day, Mumbai.

2. Suo-moto action with regard to brutal attack/assaualt on Mr. David Devadas, journalist.

Seminars and WSeminars and WSeminars and WSeminars and WSeminars and Workshopsorkshopsorkshopsorkshopsorkshops

In its efforts to encourage debates on media matters,the Council organized/participated in discussions invarious parts of the country.

NatNatNatNatNational Press Day, 2011ional Press Day, 2011ional Press Day, 2011ional Press Day, 2011ional Press Day, 2011

The National Press Day this year, with discussionscentered around "Media as an Instrument of PublicAccountability", was inaugurated by Mr. M. HamidAnsari, Hon'ble Vice-President of India. Minister forI & B, Smt. Ambika Soni graced the occasion asGuest of Honour while Shri Rajeev Shukla, Ministerof State for Parliamentary Affairs and Member, PressCouncil of India and Shri Prakash Javadekar, M.P.and Member, Press Council of India were SpecialGuests. To mark the occasion, a souvenir carryingarticles on the subject was released. The States alsocommemorated the day in befitting manner.

The Council successfully published its quarterly housejournals in Hindi and English that chronicle theactivities/important developments of the press world.

Vice President Shri Md. Hamid Ansari lighting the lamp marking the inauguration of the National Press DayCelebrations. Minister for I & B Smt. Ambika Soni and Chairman Press Council

Mr. Justice Markandey Katju are also seen

85

TTTTTransparransparransparransparransparency Mechanismency Mechanismency Mechanismency Mechanismency Mechanism

The Secretary of the Press Council of India is theChief Vigilance Officer of the office. The vigilanceset up of the Council, consisting of Deputy Secretaryand Section Officer (Admn.) functions under thedirect supervision of the Secretary (CVO) andChairman of the Council. It conducts regular andsurprise checks to prevent/combat any corruptionpractices in the Secretariat.

The grievance redressal mechanism is in place atthe internal and external level which comprisesDirector of Grievances, being the Secretary, PressCouncil of India. The staff related grievances areattended to by the Staff Grievance Officer of theCouncil, being the Deputy Secretary.

The Citizen's Charter of the Council containing allthe necessary details of the organization is availablein hard as well as soft copy for the public at theoffice address as well as Press Council's website.

OFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGEOFFICIAL LANGUAGE

The Council paid particular attention to thepropagation of Hindi in its official use. All of itsstaff members, already notified under Section 10(4)of the Official Language Rules, 1976 (as amended,1987) are encouraged to work in Hindi. Regularmeetings of the Council's Official Languageimplementation Committee were conducted duringevery quarter. Quarterly workshops relating to officiallanguage were organized for the benefit of itsemployees.

To emphasise the use of Hindi, Hindi Fortnight(Pakhwada) was observed in the Secretariat of the

Council from the period 14-28 Sept.2011. The mainfunction of Hindi Diwas was held on 21.9.2011.Hon'ble Chairman of Press Council of India andother senior officers of the Council delivered theirmessages and expressed their views to promote useof Hindi in the Council.

In addition, a debate was conducted on the subject"Hindi Hamari Sangini". Mr. Justice G.N. Ray, thethen Chairman of the Press Council gave away prizesand certificates to the winners/participants of thedebate. Simultaneously, the employees of theCouncil were also given awards/certificates under'Protsahan Yojana' and Hindi training scheme fortheir participation/contribution in encouraging theuse of Hindi language in office practices andprocedures.

The adjudications and other pronouncements of theCouncil were recorded in bilingual form and broughtin public domain.

INTERACTION WITH WORLD PRESSINTERACTION WITH WORLD PRESSINTERACTION WITH WORLD PRESSINTERACTION WITH WORLD PRESSINTERACTION WITH WORLD PRESSBODIESBODIESBODIESBODIESBODIES

The Council also initiated a process of consultationand dialogue with press/media councils and similarbodies in different parts of the world for activeencouragement to preservation of the press freedomand promotion of its standards and ethics worldwide.Interaction included visits to (i) Kuala Lumpur,Malaysia on April 7-9, 2011 for consultation onestablishment of Press Council in the country; (ii) toHong Kong; on November 27-30, 2011, and (iii)to Indonesia on December 7-8, 2011. The Councilalso received representatives from Afghanistan on26 April 2011 and from South Africa on 23November 2011.

Minister for I & B Smt. Ambika Soni giving her address on the occasion of the 1stNational Community Radio Sammelan for Operational Community Radio Stations of India,

at New Delhi

87


ACTIVITIES UNDER BROADCASTING SECTOR

Minister for I & B Smt. Ambika Soni at the inauguration of Conference on “Strengthening Self Regulation onAdvertising Content”. Minister of State (Independent Charge) for Consumer Affairs, Food and

Public Distribution, Prof. K.V. Thomas is also seen

STSTSTSTSTAAAAATUS OF SATUS OF SATUS OF SATUS OF SATUS OF SATELLITE TV CHANNELS INTELLITE TV CHANNELS INTELLITE TV CHANNELS INTELLITE TV CHANNELS INTELLITE TV CHANNELS ININDIAINDIAINDIAINDIAINDIA

The PolicyThe PolicyThe PolicyThe PolicyThe Policy

The first private satellite TV channel in India waspermitted to uplink in the year 2000 from the Indiansoil. Earlier to this, private TV channels were beinguplinked from foreign shores. With the growth inthe Media and Entertainment sector, the demandfor uplinking/downlinking of TV Channels from

home increased manifold which necessitated theframing of Policy Guidelines for uplinking in 2002and downlinking in 2005.

In view of increasing number of TV channels, theMinistry of Information and Broadcasting hadrequested TRAI to furnish its recommendations onreview of policy on uplinking and downlinking ofTV channels in India. TRAI gave itsrecommendations on 23rd July 2010. The full textof the review of the recommendations is available

88

on TRAI's website: www.trai.gov.in. Therecommendations of TRAI were examined by theMinistry and further recommendations of TRAI werereceived on 2nd February 2011. A copy of thereference sent to TRAI is available on the Ministry'swebsite. The changes mainly relate to eligibilityrequirements with regard to net worth, bring inprofessional expertise in running the channels,granting permissions without delay and making Indiaa favoured place for uplinking.

Based on the TRAI recommendations, theGovernment had formulated a proposal for certainamendments in the Policy Guidelines for uplinkingand downlinking of TV channels issued in 2005which were approved by the Union Cabinet in itsmeeting held on 7th October 2011. The amendedguidelines have been posted on the Ministry'swebsite on 5th December 2011 after seekingconcurrence from the Ministry of law.

Following are the salient features of the guidelines:

a.a.a.a.a. Eligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining permission tomission tomission tomission tomission touplink News & Current Affairs TV channeluplink News & Current Affairs TV channeluplink News & Current Affairs TV channeluplink News & Current Affairs TV channeluplink News & Current Affairs TV channelfrom India under uplinking guidelinesfrom India under uplinking guidelinesfrom India under uplinking guidelinesfrom India under uplinking guidelinesfrom India under uplinking guidelines

� Applicant must be a company registered in Indiaunder the Companies Act, 1956.

� Foreign Direct Investment (FDI) shall not exceed26% of the Paid-up Equity of the applicantcompany.

� Largest Indian shareholder should hold 51% oftotal equity.

� Net Worth Requirements: ` 20 cr. for firstchannel & `5 cr. for each additional channel.

� At least 3/4th of the Directors on the Board ofDirectors of the company and all key Executivesand Editorial staff shall be resident Indians.

� The representation on the Board of Directorsof the company shall as far as possible beproportionate to the shareholding.

� Permission fee for uplinking of TV channelswould be ` 2 lakh per channel per annum.

� The applicant company can apply on theprescribed form 1, alongwith requisitedocuments and processing fee of ` 10,000/-.

b.b.b.b.b. Eligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining permission tomission tomission tomission tomission touplink Non-News & Current Affairs TVuplink Non-News & Current Affairs TVuplink Non-News & Current Affairs TVuplink Non-News & Current Affairs TVuplink Non-News & Current Affairs TVchannel from India under uplinking guidelineschannel from India under uplinking guidelineschannel from India under uplinking guidelineschannel from India under uplinking guidelineschannel from India under uplinking guidelines

� Applicant must be a company registered in Indiaunder the Companies Act, 1956 irrespective ofits ownership, equity structure or managementcontrol which is aimed at Indian viewership.

� Net Worth Requirements: ̀ 5 cr for first channel& ` 2.50 cr. for each additional channel.

� Permission fee for uplinking TV channels wouldbe ` 2 lakh per channel per annum.

� The applicant company can apply on theprescribed form 1 along with requisite documentsand processing fee of ` 10,000/-.

c.c.c.c.c. Eligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining permission formission formission formission formission forsett ing up of te leport under upl inkingsett ing up of te leport under upl inkingsett ing up of te leport under upl inkingsett ing up of te leport under upl inkingsett ing up of te leport under upl inkingguidelinesguidelinesguidelinesguidelinesguidelines

� Applicant must be a company registered in Indiaunder the Companies Act, 1956.

� Foreign equity holding including NRI/OCB/PIOnot to exceed 49%.

� Net worth Requirements.

For Teleports the net worth criteria would beuniform irrespective of channel capacity. Thenet worth criteria would remain ` 3 crore forthe first teleport and ` 1 crore for everyadditional teleport.

89

� Permission fee for setting up of teleports wouldbe ` 2 lakh per teleport per annum.

� The applicant company can apply in theprescribed form 1 along with all requisitedocuments and processing fee of ` 10,000/-.

� Permission for Teleport will be for a period of10 years. Renewal of permission will also bedone for another of 10 years period.

d.d.d.d.d. Eligibility cEligibility cEligibility cEligibility cEligibility criteria for obtaining perriteria for obtaining perriteria for obtaining perriteria for obtaining perriteria for obtaining permission/mission/mission/mission/mission/registration to downlink Non-News & Currentregistration to downlink Non-News & Currentregistration to downlink Non-News & Currentregistration to downlink Non-News & Currentregistration to downlink Non-News & CurrentAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingguidelinesguidelinesguidelinesguidelinesguidelines

� Applicant must be a company registered in Indiaunder the Indian Companies Act, 1956,irrespective of its equity structure, foreignownership or management control.

� Net worth Requirement: ` 5 cr. for first channeland ` 2.50 cr. for every additional channel.

� The applicant company must either own thechannel it wants downlinked for public viewingor must enjoy, for the territory of India, exclusivemarketing/ distribution rights. This includes ofthe rights to the advertising and subscriptionrevenues for the channel and must submitadequate proof at the time of application.

� The downlinked channel must be licensed orpermitted for being broadcast by the regulatoryor licensing authority of the country oftransmission, proof of which would have to besubmitted at the time of application.

� Permission fee for downlinking of TV channelsuplinked from India would be ` 5 lakh perchannel per annum.

� Permission fee for downlinking of TV channelsuplinked from abroad would be ` 15 lakh perchannel per annum.

� The applicant company can apply on theprescribed form 1, along with all requisitedocuments and processing fee of ` 10,000/-.

e.e.e.e.e. Eligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining perEligibility criteria for obtaining permission/mission/mission/mission/mission/registration to downlink News & Currentregistration to downlink News & Currentregistration to downlink News & Currentregistration to downlink News & Currentregistration to downlink News & CurrentAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingAffairs TV channel in India under downlinkingguidelines.guidelines.guidelines.guidelines.guidelines.

� Applicant must be a company registered in Indiaunder the Indian Companies Act, 1956,irrespective of its equity structure, foreignownership or management control.

� Net worth Requirement: ` 5 cr. for first channeland ` 2.50 cr. for every additional channel.

� The applicant company must either own thechannel it wants to be downlinked for publicviewing or must enjoy, for the territory of India,exclusive marketing/distribution rights for thesame, inclusive of the rights to the advertisingand subscription revenues for the channel andmust submit adequate proof at the time ofapplication.

� The downlinked channel must be licensed orpermitted for being broadcast by the regulatoryor licensing authority of the country oftransmission, proof of which would have to besubmitted at the time of application.

� Additional conditions for permission to downlinka News and Current Affairs channel:

� That it does not carry any advertisementsaimed at Indian viewers;

� That it is not designed specifically for Indianaudiences;

� That it is a standard international channel;

� That it has been permitted to be telecast inthe country of its uplinking by the regulatoryauthority of that country.

� Permission fee for downlinking of TV channelsuplinked from India would be ` 5 lakh perchannel per annum.

� Permission fee for downlinking of TV channelsuplinked from abroad would be ` 15 lakh perchannel per annum.

90

Fig. 1

Fig. 2

Fig. 3

91

Additional features of the new guidelinesAdditional features of the new guidelinesAdditional features of the new guidelinesAdditional features of the new guidelinesAdditional features of the new guidelines

(i) All TV channels would be required tooperationalize their TV channels within a timeframe of one year from the date of permission,for which Non-News and Current Affairschannels will have to submit a Performance BankGuarantee of ` 1 crore. Whereas the News andCurrent Affairs channels will have to give aPerformance Bank Guarantee for ` 2 crores. Inthe event of non-operationalization of thepermitted channel within a period of one year,the PBG will be forfeited and permissioncancelled.

(ii) The period of permission/registration foruplinking/downlinking of channels will beuniform at 10 years.

(iii) One of the persons occupying the topmanagement position i.e., Chairperson orManaging Director or Chief Executive Officeror Chief Operating Officer or Chief TechnicalOfficer or Chief Financial Officer in the applicantcompany should have a minimum of 3 years ofprior experience in a Media company, for bothNews and Non-News channels.

(iv) Proposals of merger, demerger andamalgamation will be allowed under theprovisions of Companies Act, after obtaining thepermission of the Ministry of I&B.

(v) Permission for uplinking/downlinking of a TVchannel will be for a period of 10 years. Renewalof the permission of TV channels will beconsidered for a period of 10 more years at-a-time subject to the condition, that the channelshould not have been found guilty of violatingthe terms and conditions of permission includingviolations of the Programme and AdvertisementCode on five occasions or more. What wouldconstitute a violation would be determined inconsultation with the established self-regulatingmechanisms.

(vi) The channels operating in India and uplinkedfrom India, but meant only for foreign viewershipshould be required to ensure compliance of therules and regulations of the target country forwhich content is being produced and uplinked.

PrPrPrPrProcedurocedurocedurocedurocedure to Grant Pere to Grant Pere to Grant Pere to Grant Pere to Grant Permission for Newmission for Newmission for Newmission for Newmission for NewSatellite TV channelsSatellite TV channelsSatellite TV channelsSatellite TV channelsSatellite TV channels

The applications for new TV channels areexamined in the light of the eligibility criteria asprescribed in the Policy Guidelines for Uplinkingand Downlinking. The applications areforwarded to the Ministry of Home Affairs forobtaining security clearance for the Companyand its Board of Directors. They aresimultaneously sent to the Department of Space/Department of Revenue as the case may be forobtaining necessary clearance. The net worthof the company is also examined to determinethe eligibility of the company. Permission isissued by the Ministry to the applicants afterobtaining Inter Ministerial clearances andRegistration and Permission Fee as applicable.

The Growth so farThe Growth so farThe Growth so farThe Growth so farThe Growth so far

a.a.a.a.a. GrGrGrGrGrowth of Towth of Towth of Towth of Towth of Television Channelselevision Channelselevision Channelselevision Channelselevision Channels

1. The first private satellite TV channel waspermitted in the year 2000. Since then thebouquet of private satellite TV channels in Indiahas been expanding at a fast pace. The Ministryhas permitted 822 channels in India tillDecember 2011. Year-wise growth in numberof TV channels permitted under uplinking (U/L) and downlinking (D/L) guidelines is shown inFig. 1.

2. Permissions are given by the Ministry to operateonly two categories of TV Channels i.e. News& Current Affairs TV Channels and Non-News& Current Affairs TV Channels. The share ofNews and Non-News channels in the totalpermissions granted can be seen in Fig. 2.

92

b.b.b.b.b. GrGrGrGrGrowth of Towth of Towth of Towth of Towth of Teleportseleportseleportseleportseleports

Annual growth of Teleports is depicted in Fig 3.

c.c.c.c.c. Growth of Niche Channels and RealityGrowth of Niche Channels and RealityGrowth of Niche Channels and RealityGrowth of Niche Channels and RealityGrowth of Niche Channels and RealityTTTTTelevisionelevisionelevisionelevisionelevision

There has been a significant growth in thenumber of channels providing entertainment inniche categories such as News, Sports, Kids,Infotainment, Spirituality, Health and Lifestyleetc.

d.d.d.d.d. Regional TRegional TRegional TRegional TRegional Trrrrrends in TVends in TVends in TVends in TVends in TV

The broadcasting sector has seen a significantgrowth of regional media in the recent years.Many players are coming out with new regionalchannels with content to suit local population.Channels are getting launched in several localdialects and local languages like Bhojpuri,Bangla, Odiya, Tamil, Telugu, Kannada,Malayalam etc. Regional content assumes specialsignificance in South, (since it accounts for thelargest proportion of TV viewing households inIndia (about 32 percent).

e.e.e.e.e. Growth of Indian Entertainment and MediaGrowth of Indian Entertainment and MediaGrowth of Indian Entertainment and MediaGrowth of Indian Entertainment and MediaGrowth of Indian Entertainment and MediaIndustryIndustryIndustryIndustryIndustry

THE TELEVISION INDUSTRTHE TELEVISION INDUSTRTHE TELEVISION INDUSTRTHE TELEVISION INDUSTRTHE TELEVISION INDUSTRYYYYY

As per PWC reports in 2010 the industry witnesseda healthy growth, driven by the increasing advertisingspends, rise in the number of television households,robust growth in DTH and expanding regionalmarkets.

Currently the industry is estimated at ̀ 306.5 billionin 2010 as compared to ` 265.5 billion in 2009,registering a growth of 15.4%. Segments intelevision which registered growth in 2010 (Table1):

� The distribution industryThe distribution industryThe distribution industryThe distribution industryThe distribution industry grew by 16.4% thisyear aided by high growth rates of the DTHindustry and advances in digitisation. This sectoris expected to maintain steady growth and keepadding to the overall television pie. The segmentstood at an estimated ` 192 billion in 2010.

� The advertising industry The advertising industry The advertising industry The advertising industry The advertising industry has shown positivesigns with strong recovery in advertisingexpenditure and growth in advertising volumesaided by the launch of many new channels in2010. Sectors such as FMCG, telecom andfinancial services have led this growth. It stoodat an estimated ` 101.5 billion in 2010.

� The content industryThe content industryThe content industryThe content industryThe content industry achieved a 13% growth

TTTTTable 1: Table 1: Table 1: Table 1: Table 1: Television market segmentation 2006-2010elevision market segmentation 2006-2010elevision market segmentation 2006-2010elevision market segmentation 2006-2010elevision market segmentation 2006-2010

INR billionINR billionINR billionINR billionINR billion 20062006200620062006 20072007200720072007 20082008200820082008 20092009200920092009 20102010201020102010 CAGRCAGRCAGRCAGRCAGR

Television distribution 117.0 136.5 150.0 165.0 192.0 13.2%

% change 20.6 16.7 9.9 10.0 16.4

Television advertising 66.2 78.0 84.2 89.0 101.5 11.3%

% change 21.5 17.8 7.9 5.7 14.0

Television content 8.0 9.4 10.5 11.5 13.0 16.7%

% change 14.3 17.5 11.7 9.5 13.0

TTTTTotalotalotalotalotal 191.2191.2191.2191.2191.2 223.9223.9223.9223.9223.9 244.7244.7244.7244.7244.7 265.5265.5265.5265.5265.5 306.5306.5306.5306.5306.5 12.5%12.5%12.5%12.5%12.5%

Source:Source:Source:Source:Source: PWC Analysis and Industry Estimates

93

rate. This is driven by the rise in non-fictionshows and growth in regional markets. Its sharein the industry continued to stand at 4% in 2010,which is reported nearly ` 13 billion of income.

The industry is well poised to not only growth butalso increase its dominance within the entertainmentand media industry. The move towards digitisationas well addressability if implemented, will furtherenhance revenue generation opportunities and putmore balance between subscription andadvertisement revenues.

TTTTTelevision distributionelevision distributionelevision distributionelevision distributionelevision distribution

As per PWC reports the distribution industry consistsof subscription revenue obtained from pay TVhouseholds in the country. This industry is highlyfragmented in India with about 50,000+ local cableoperators (LCOs), 7,000+ multi system operators(MSOs) and six direct-to-home (DTH) operators. Thetop five MSOs account for less than 30% of therevenues of this industry. The industry ischaracterised by high under reporting of as muchas 85% of the subscribers and low average revenueas per user (ARPUs).

TTTTTotal subscription rotal subscription rotal subscription rotal subscription rotal subscription revenue, grevenue, grevenue, grevenue, grevenue, growth,owth,owth,owth,owth,prprprprprojectionojectionojectionojectionojection

� The size of this industry was ` 192 billion in2010, registering a growth of 16.4% over ̀ 165billion in 2009.

� The distribution industry is the largest part ofthe television industry and contributes to about63% of the television industry's revenue.

The distribution industry revenues are a function ofpay TV households and ARPU generated for eachpay TV household.

TTTTTelevision householdselevision householdselevision householdselevision householdselevision households

The total number of television households in Indiaincreased from 124 million in 2009 to 130 millionin 2010, showing a growth rate of five per cent.The penetration in India in terms of televisionhouseholds still remains as low as at 61% comparedto developed countries like the US and UK where thepenetration is around 95% and 93% respectively. Withchanging economic conditions in India, we can expectthe number of TV households to increase in India innear future.

TTTTTable 2: TV households in Indiaable 2: TV households in Indiaable 2: TV households in Indiaable 2: TV households in Indiaable 2: TV households in India

In MillionIn MillionIn MillionIn MillionIn Million 20062006200620062006 20072007200720072007 20082008200820082008 20092009200920092009 20102010201020102010

Total households 190.0 195.0 197.0 207.0 213.0

% change 7.0 3.0 3.0 5.0 3.0

TV households 112.0 115.0 118.0 124.0 130.0

% change 7.0 3.0 3.0 5.0 5.0

% TV penetration 59.0 59.0 60.0 60.0 61.0


94

Pay TV householdsPay TV householdsPay TV householdsPay TV householdsPay TV households

The pay TV households (Table 3) in India are dividedinto three categories:

� Cable:Cable:Cable:Cable:Cable: Cable television provides television signals,transmitted via co-axial cables or optical fibers tothe consumer's premises. LCOs control the last milein cable TV.

� DTH: DTH: DTH: DTH: DTH: DTH Provides Television signals to theconsumer's home directly via satellite.

� IPTV IPTV IPTV IPTV IPTV::::: Internet protocol television (IPTV) provideslive television over the internet. This segment is stillnascent in India.

Pay TV households increased to an average of 100million in 2010, from 86 million in 2009, registeringa growth of 16%. This growth was largely due toincrease witnessed in DTH households.

India's place in the worldIndia's place in the worldIndia's place in the worldIndia's place in the worldIndia's place in the worldAs per the Price Water House Coopers Report onIndian Entertainment and Media Outlook 2010,States Television has become an indispensable partof Indian houses, from being a luxury a few decadesback, to necessity. Television households escalatedto 124 million in 2009 from 118 million in 2008,indicating a penetration of 60% within the country(Table). The report mentions that the Televisionindustry in India was estimated at R 265.5 billion in

2009 as compared to R 245 billion in 2008 thusregarding a growth of 8.5%.


Advent of HD TAdvent of HD TAdvent of HD TAdvent of HD TAdvent of HD Technologyechnologyechnologyechnologyechnology

Television is undoubtedly one of the mostimportant sources of entertainment and windowto the world. It underwent revolutionary changesin terms of technology in a very short span oftime. Today it is defined by the introduction ofHigh-Definit ion TV (HDTV) which al lowsunmatched superior quality pictures and video.HDTV got a shot in the arm after Doordarshanmade a live telecast of the Commonwealth Games2010 in HDTV.

Ministry of I&B permitted 20 channels in HDTVduring 2010-11, initiating a new revolution in theMedia and Entertainment Industry. Broadcasterswere also granted permissions to uplink dual feedsfor specific sporting events through a simplifiedprocess.

Bringing transparency and accountabilityBringing transparency and accountabilityBringing transparency and accountabilityBringing transparency and accountabilityBringing transparency and accountability

1. Open House Meetings1. Open House Meetings1. Open House Meetings1. Open House Meetings1. Open House Meetings

Open house meetings which are conducted on 5th

of every month with broadcasters have proved tobe very useful. The number of broadcasters attending

TTTTTable 3: Pay TV households in Indiaable 3: Pay TV households in Indiaable 3: Pay TV households in Indiaable 3: Pay TV households in Indiaable 3: Pay TV households in India

MillionMillionMillionMillionMillion 20062006200620062006 20072007200720072007 20082008200820082008 20092009200920092009 20102010201020102010

Cable TV households (yearly average) 68.0 70.0 71.0 72.0 74.0

% change 11.0 3.0 1.0 1.0 2.8

DTH households (yearly average) 2.0 3.5 9.0 14.0 26.0

% change 100.0 75.0 157.0 56.0 86.0

Total pay TV households 70.0 73.5 80.0 86.0 100.0

% change 13.0 5.0 9.0 8.0 16.0


95

these meetings has swelled over the last one year.

Feedback from the meetings helped the Ministry to

take new initiatives for expediting clearances and

bringing in more transparency. Several issues

concerning new and permitted TV channels,

teleports, use of SNG/DSNG Vans, temporary

uplinking cases, change of satellites, change of name

and logo, change in the Share Holding Pattern,

induction of new Directors, FIPB approvals etc. are

being discussed in an open and fair manner with

broadcasters. These meetings have not only provided

an opportunity to applicants for a direct interaction

with Ministry officials, but have also facilitated flow

of information directly to applicants thereby

eliminating the need to have an intermediary. This

direct interaction has also built confidence in the

system and has reduced dependence on unnecessary

correspondence and phone calls. Twenty three

"Open House" meetings have been held from

November 2009 to December 2011.

Steps for Speedy ApprovalsSteps for Speedy ApprovalsSteps for Speedy ApprovalsSteps for Speedy ApprovalsSteps for Speedy Approvals

In order to fast-track the approvals in the Ministrythe proposals to MHA, DOS and CA are sentsimultaneously from INSAT Section within 10 dayswithout, waiting for approvals which has cut delayssignificantly.

StandarStandarStandarStandarStandard ford ford ford ford forms and Applicationsms and Applicationsms and Applicationsms and Applicationsms and Applications

It was observed that while applying for permissionfor acquiring/hiring of SNG/DSNG vans, theapplicants invariably failed to provide relevantdocuments or information. To streamline this, anew comprehensive application format forseeking permission for hiring of SNG/DSNGvans was devised and put on the website of theMinistry with detailed instructions/guidance forfilling the application. A Master Check List andprocessing template has also been put in placeto quicken the pace of processing by eliminatingerrors.

In the cases of change of name, logo, satellite,teleport and addition of language etc., lengthy noteswere being put up repeatedly which not onlyhampered the speed of putting up of cases at sectionlevel, but making it difficult for senior officers to get

TTTTTable 4: Global TV subscription market for top countries-2010able 4: Global TV subscription market for top countries-2010able 4: Global TV subscription market for top countries-2010able 4: Global TV subscription market for top countries-2010able 4: Global TV subscription market for top countries-2010

CountryCountryCountryCountryCountry Subscription TVSubscription TVSubscription TVSubscription TVSubscription TV Subscription TVSubscription TVSubscription TVSubscription TVSubscription TV Subscription license feeSubscription license feeSubscription license feeSubscription license feeSubscription license feehouseholds (million)households (million)households (million)households (million)households (million) households penetrationhouseholds penetrationhouseholds penetrationhouseholds penetrationhouseholds penetration market*market*market*market*market*

(%)(%)(%)(%)(%) (Million USD)(Million USD)(Million USD)(Million USD)(Million USD)

USA 101.20 88.3 75,366

Canada 11.50 88.5 8,029

UK 13.75 53.7 11,950

China 180.25 45.9 6,807

India 106.00 77.2 4,266

* License fee includes video-on-demand, pay-per-view, public TV license fees, mobile TV

Source:Source:Source:Source:Source: PWC Global Entertainment & Media Outlook 2011 - 2015

96

the facts at a glance to arrive at a decision quickly.A new template has been designed for quickapprovals. This has not only helped in quickprocessing of the cases but has also ensured that noimportant criteria for consideration of the cases areleft out, as the check list has to be completed beforethe file is put up for approval.

Satellite TV Application TSatellite TV Application TSatellite TV Application TSatellite TV Application TSatellite TV Application Tracking System (STracking System (STracking System (STracking System (STracking System (STAAAAATS)TS)TS)TS)TS)

In order to ensure greater transparency aboutpending issues of companies, software Satellite TVApplication Tracking System (STATS) wasoperationalised on 21st January, 2010. This uniquesoftware developed by NIC has helped in brininggreater transparency in providing information to theapplicants of Private Satellite TV channels to trackthe status of their applications. For this the data isbeing updated in the system regularly.

CABLE TELEVISIONCABLE TELEVISIONCABLE TELEVISIONCABLE TELEVISIONCABLE TELEVISION

Cable TV forms the backbone of the broadcastingdistribution industry. The cable industry has playeda predominant role in the growth of the electronicmedia sector in the past 20 years. According to thelatest FICCI-KPMG Media Entertainment Report2011, out of a total of 138 million TV homes, 73million were covered by cable services and the restby Direct to Home (DTH) and Internet ProtocolTelevision Services (IPTV) and Doordarshan'sterrestrial broadcast service. Despite the fast growthof DTH services, cable services continue to dominatethe distribution of TV channels as on today. DTHand IPTV are digital services, but cable services aremainly analogue in nature. Approximately 68 millioni.e. over 93 % of the cable homes receive TV signalsthrough analogue mode. However, this platform hasa number of limitations due to the inherent analoguenature of transmission. Digitalization of cable serviceswill help the future growth and modernization ofthe industry and also address the problems in theexisting analogue cable service.

DTH SERDTH SERDTH SERDTH SERDTH SERVICEVICEVICEVICEVICE

Direct To Home (DTH) service is recent entrant ascompared to cable transmission. It has certaintechnical advantages over cable operations. DTH isan addressable system and covers the entire country.In DTH service a large number of television channelsare digitally compressed, encrypted and beamedfrom very high power satellites. The programmestransmitted through DTH can be directly receivedat homes by installing small dish antennas atconvenient locations. DTH transmission service doesnot require any commercial intermediary since anindividual user is directly served by the DTH operator.DTH Service refers to the distribution of multi-channel programmes in Ku Band by using a satellitesystem for providing TV signals direct to subscribers'premises. DTH provides subscribers the advantageof geographical mobility meaning thereby once acustomer purchases DTH hardware, he/she cancontinue to use the same unit anywhere in India.

The Government on 15th March 2001 issued detailedguidelines including application Forms and LicensingAgreement for operating DTH services in India. TheDTH guidelines are available on the website(www.mib.nic.in) of this Ministry. The eligibilityconditions in the guidelines, inter-alia, provide fortotal foreign equity holding, including FDI/NRI/OCB/FII, in the applicant company not to exceed49%, and within the foreign equity, the FDIcomponent not to exceed 20%. It also provides thatApplicant Company must have Indian managementcontrol with the majority representatives on theBoard as well as the Chief Executive of the Companybeing Resident Indians. All applications for issue oflicense for operating DTH services are required tobe examined in accordance with the eligibility criteria.The existing DTH license conditions for setting upand operating DTH service in India contain adequatesafeguards with regard to the carriage of undesirablecontents in DTH service.

97

Doordarshan provides free-to-air channels on itsDTH service (called DD Direct Plus) for which thesubscribers have to buy the dish and the set top boxfrom the open market. Since Doordarshan signalsare unencrypted and free-to-air, no accurateassessment is available about the number of viewers.Apart from Doordarshan's DD Direct Plus, DTHservice is being provided by six private players,namely, Dish TV (M/s Dish TV India Ltd.), Tata Sky(M/s Tata Sky Ltd.), Sundirect DTH (M/s. Sun DirectTV Pvt. Ltd.), BIG TV (M/s Reliance BIG TVLtd.),Airtel Digital TV(M/s Bharti Telemedia Ltd.)and D2H(M/s Bharat Business Channel Ltd.). DTHbeing a digital addressable system, offers goodpicture quality, enhanced value added services, andtransparency in the system, enabling its auditmonitoring, thereby reducing litigations between thebroadcaster and DTH operator. This results in betterservices to the consumers leading to structuredgrowth of the sector. Thus, DTH has given stiffcompetition to the analogue cable TV sector whichis also going digital eventually.

Till August 2007, there were about 3.2 million DTHsubscribers with two pay DTH operators. Thisnumber grew to about 11.05 million subscribers withfive pay DTH operators in December 2008 whichin September 2010 reached a figure of about 26.4million subscribers with six pay DTH operators.According to the latest TRAI's Per formanceIndicators Report, as on 30th June 2011 there areabout 38 million DTH subscribers in the country.FICCI-KPMG Media Entertainment Report 2011estimates that DTH subscriber base could reach 70million by 2015.

In view of the rapidly expanding DTH subscriberbase, TRAI, with a view to protecting the interest ofDTH subscribers, issued the Direct to HomeBroadcasting Services (Standards of Quality ofService and Redressal of Grievances) Regulation,2007, which essentially covers regulatory provisions

relating to protection of the interests of DTHsubscribers. The TRAI, in its Telecommunication(Broadcasting and Cable) Services (Fourth)(Addressable Systems) Tariff Order, 2010 dated 21stJuly 2010, had mandated all DTH operators to offerall its pay channels on a-la-carte basis to itssubscribers. In case DTH operator is fixing aminimum monthly subscription amount, the samecannot exceed R 150/- . The tariff order alsoprovides for protection of consumers againstincrease in prices. TRAI's regulatory measures enableDTH consumers to exercise their choice foracquisition of STB (outright purchase basis, hire-purchase basis and rental basis) as well as chooseand pay for channels which they want to watch inDTH sector.

The Ministry is the licensing authority for grantinglicense for operation of DTH services in India inaccordance with the DTH Guidelines issued in theyear 2001. As per Article 7.1 of Schedule to theDTH License Agreement, the requirement for theSet Top Boxes (STB) is to be of open architecture(non-proprietary) so as to ensure technicalcompatibility and effective interoperability amongdifferent DTH service providers with suchspecifications as laid down by the Government fromtime to time. With passage of time, differenttechnologies and standards have evolved (MPEG-2,4 / DVB-S, DVB-S2) for signal compression andtransmission. For this and various other reasons theMinistry requested TRAI to examine the issue ofinteroperability afresh and submit itsrecommendations to the Ministry. TRAI forwardedits recommendations on interoperability and otherissues relating to DTH to the Ministry on 30th

January, 2008. TRAI vide Regulation of its DTHBroadcasting Service Regulations, 2007 hasmandated commercial interoperability. This gives thesubscriber an option to take the STB on rent orhire-purchase basis giving him flexibility to movefrom one operator to another. Therecommendations were discussed with various

98

stakeholders in the Ministry and it was felt that for anumber of reasons the recommendations need tobe further examined by TRAI. Accordingly, theMinistry has referred back the matter for re-examination on 11th May, 2010.

The views of the Government on therecommendations of TRAI give in detail the presentproblems in achieving an effective technicalinteroperability across all DTH operators usingdifferent technologies and standards. TRAI has sincefloated a consultation paper on 20th August, 2010which is available on their website. The Ministry isawaiting the recommendations of TRAI beforefirming up a view on whether the requirement oftechnical compatibility and effective interoperabilityamong different DTH service providers needs to becontinued as it is, in a modified form or should bedispensed with entirely.

POLICY OF IPTV SERPOLICY OF IPTV SERPOLICY OF IPTV SERPOLICY OF IPTV SERPOLICY OF IPTV SERVICEVICEVICEVICEVICE

The Government on 8th November 2008 has put inplace the policy on IPTV enabling another mode ofdistribution of permitted satellite TV channels till datethrough the Telecom and cable Networks. This isbound to give not only a new digital visual experienceto the Indian viewer with various value added andinteractive services but is also providing increasingopportunities to create diverse business models notonly for the broadcasters but also for the platformservice providers. The policy on IPTV now offersgreater clarity on the issues involved and bothtelecom operators as well as the cable operators willbe able to provide IPTV services and will be regulatedas per their respective licensing conditions. Thecontent will be regulated as per the Programme andAdvertisement Codes as prescribed under the CableAct which takes care of several apprehensionsincluding those with respect to provisioning ofobscene content. It defines the liability for violationsof content codes and how they will be dealt withand takes care of the concerns relating to nationalsecurity. The policy also enables MSOs and Cable

operators along with broadcasters to provide contentto Telecom licensees providing IPTV services. Thepolicy enables IPTV service provider to create itsown content except for the news and current affairs.

The policy does not require a separate permissionfor providing IPTV services for the defined Telecomand cable operators. However it requires a selfdeclaration on the prescribed format. The formatfor such a declaration has also been notified. TheMinistry has also notified eight channels ofDoordarshan to be mandatorily carried on the IPTVservice. The channels notified are:

1. Lok Sabha Television

2. DD Rajya Sabha

3. DD-1 (National)

4. DD (News)

5. DD Sports

6. DD Urdu

7. Gyan Darshan

8. DD Bharati

Clause 5.6 of the Downlinking Guidelines has alsobeen modified to enable broadcasters to providecontent to IPTV service providers. The policy alsoenables the cable operators and multi-systemoperators having relevant rights from thebroadcasters to provide aggregated content totelecom IPTV service providers . This provision alsoenables the franchisee model as adopted by MTNL/BSNL for provisioning of IPTV services. Howeversince the policy does not recognize a franchisee asa separate entity, to receive and aggregate thebroadcast signal he will have to register himself as acable operator.

The advantage of IPTV Services platform is that itallows to provide specialized services, catering toniche audiences. Animation and gaming industry isalso likely to see a bigger market as a result of such

99

services. One of the key determinants of the growthof the IPTV services is the extent/reach of broadbandpenetration and quality of broadband connectivity.As on 30 June 2011 as per TRAI report there were12.35 million broadband subscribers. As per FICCI-KPMG 2009 report, the IPTV subscriber base isexpected to grow from 30000 in 2008 to 4 millionin 2013. It is hoped that the diversity of servicesenabled by the IPTV platform will give a further boostto the subscriber demand for broadband connectivity.

Globally IPTV has emerged as a serious competingpay TV platform for the Cable and DTH services. Itis expected to generate additional revenue streams-both for content providers and the IPTV serviceproviders simultaneously reducing the cost for thesubscribers giving them a variety of content andservices. It is expected that with clarity on the IPTVregulatory framework and growth of broadbandconnectivity, India will emerge as a leading playerin IPTV market. IPTV in India is currently beingoffered by MTNL, BSNL and Bharti Airtel. Thetechnology is promising due to its superior qualityand interactive service but the reach is limited tohouseholds having broadband connections. Oncebroadband penetration in rural India improves, IPTVwould stand a better chance of success.

IPTV is expected to capture the Indian houses oncethe price difference between DTH connections andinternet services individually and IPTV as a service,reduces to minimal and users are offered trialservices. However IPTV will experience a slow take-off as compared to the other services in thebroadcasting space since IPTV has had limitedsuccess globally and it is likely to take some timebefore the service makes inroads in the market.

HITS (Headend in the Sky)HITS (Headend in the Sky)HITS (Headend in the Sky)HITS (Headend in the Sky)HITS (Headend in the Sky)

A new technology that is being looked at positivelyis Headend in the Sky (HITS) because of theacceleration it can bring to the spread of bothdigitalization and conditional access in India. TheGovernment has laid down a policy framework in

consultation with TRAI for introduction of Headend-In-The-Sky (HITS) mode of delivery of content tothe cable operators.

The Cabinet in its meeting on 12th November 2009approved the proposal of Ministry of Informationand Broadcasting to issue policy guidelines forHeadend-in-the-Sky operators. The Government on26th November 2009 issued policy guidelines. Theseguidelines provide for a framework within which theHITS Service providers have to provide services inthe country. The policy does not mandate for eitherthe cable operators or subscribers to necessarilyobtain signals from a HITS platform/network. Theycan continue with the existing system. Hence thecable operators have liberty to switch over to HITSprovider network if so desired. Thus it has a basicdifference from the areas notified for CAS(Conditional Access System) which is mandatory.

HITS serves the whole county providing its signalsthrough satellite to many MSOs cable operators whocan further send the signals to the customers usingtheir cable network. The essential difference betweena HITS operator and a Multi System operator (MSO)is that the former transmits the bundle of channelsto the cable operators using a satellite, whereas thelatter does the same through cable. HITS is a digitaldelivery mode of distribution of TV channel and itwould speed up the process of digitalization of cableservices located in Non-CAS areas of the country.HITS would not only help increase the penetrationof cable market further into rural areas where it hasbeen absent because of non-viability but will alsohelp in further reduction of prices of Set Top Boxesand leading to consolidation of the cable market.

HITS would enable a subscriber to enjoy a widechoice of digital channels, better picture quality andvalue added services at a affordable price. HITSwould provide greater channel capacity from thepresent limited capacity of channels placed in theprime/non -prime band. The detailed policyguidelines are available on the websitewww.mib.nic.in . Though HITS policy has been a

100

step in the right direction and is capable of bringingdown the investments required at the level of thelast mile operator thereby enabling further anddeeper penetration of cable services into rural areas.However due to certain tariff and interconnectionissues yet to be resolved it has not been able to takeoff. It is expected that with the TRAI now comingup with the tariff order for the digital addressablesystems, the industry will now be forthcoming withsetting up of platforms for provisioning of HITSservices. There is some constraint with regard toavailability of transponder capacities but it is expectedthat with greater demand will also come the supply.The introduction of (DAS) will serve as a catalyst tothe revival of the HITS services.

CABLE TV NETWORKS (REGULACABLE TV NETWORKS (REGULACABLE TV NETWORKS (REGULACABLE TV NETWORKS (REGULACABLE TV NETWORKS (REGULATION) ACTTION) ACTTION) ACTTION) ACTTION) ACT,,,,,19951995199519951995

The Government has been monitoring theimplementation of the Act and taking correctivemeasures as and when considered necessary. Certainamendments were made in the Act in the year 2000and 2003 to remove weaknesses observed in theimplementation of some of its provisions. In 2007,amendment to Section 8 of the Act was made and,it provides for mandatory and compulsory carriageof Parliament channels in the manner to be notifiedby Central Government and Doordarshan channelsnotified by Prasar Bharati. The Central Government,vide notification dated 6th November 2007 publishedin the Gazette of India, has provided for mandatorycarriage of Lok Sabha and Rajya Sabha Channelsby cable operators in their cable TV network services.As per the extant Notifications issued by the CentralGovernment and Prasar Bharati, the list of Channelsto be compulsorily carried by Cable operators inPrime and Non-Prime Bands is given inAnnexure I.

The latest amendments in the Act were made in2011 for introducing digitalization with addressabilityin cable services for bringing certain regulatoryreforms and also for rectifying certain deficienciesnoticed during the operation of the Act. These, inter

alia, include systemization of registration of cableoperators, providing right of way to cable operatorsand permission by public authorities, compulsorytransmission of certain channels, inspection of cablenetwork services, prescription of interferencestandards by the Central Government andempowering the TRA to specify basic service tierand its tariff. These amendments were brought intoforce initially by way of an Ordinance, The CableTelevision Networks (Regulation) AmendmentOrdinance on 25th October 2011. The Ordinancehas been replaced by the Cable Television Networks(Regulation) Amendment Bill 2011 which was laterintroduced in the Lok Sabha in the Winter Sessionof Parliament on the 28th of November, 2011. TheBill has been passed by Lok Sabha and Rajya Sabha.The assent of the Hon'ble President was obtainedon the 30th of December, 2011 and the Act, 2011has been published in the Gazette of India on the31st of December 2011.

THE SPORTHE SPORTHE SPORTHE SPORTHE SPORTS BROADCASTING SIGNALSTS BROADCASTING SIGNALSTS BROADCASTING SIGNALSTS BROADCASTING SIGNALSTS BROADCASTING SIGNALS(MANDA(MANDA(MANDA(MANDA(MANDATORTORTORTORTORY SHARING WITH PRASARY SHARING WITH PRASARY SHARING WITH PRASARY SHARING WITH PRASARY SHARING WITH PRASARBHARABHARABHARABHARABHARATI) ACTTI) ACTTI) ACTTI) ACTTI) ACT, 2007, 2007, 2007, 2007, 2007

The Sports Broadcasting Signals (Mandatory Sharingwith Prasar Bharati) Act, 2007 has been enactedwith the aim and objective to provide access tonational or international sporting events, held in Indiaor abroad, to the largest number of listeners andviewers, on a free to air basis. This is done throughmandatory sharing of sports broadcasting signalswith Prasar Bharati.

Section 3(1) of the Act provides for mandatorysharing of broadcasting signals of certain sportingevents. Section 3(3) of the Act casts a responsibilityon Prasar Bharati to spend a part of the revenue soearned for broadcasting other sporting events.

The Government has notified the SportsBroadcasting Signals (Mandatory sharing with PrasarBharati) Rules 2007 vide G.S.R. 687(E) dated 31st

October 2007 for smooth and properimplementation of the Act.

101

Section 2(1) (s) of the Act empowers the CentralGovernment to notify the sporting events of nationalimportance for coverage. The Government has sinceissued three notifications giving the details of sportingevents of national importance. Notifications dated3rd October 2007 and 19th October 2007 are withrespect to cricketing events. All official one day andTwenty-20 matches played by the Indian Men'sCricket team and such test matches as are consideredto be of high public interest by the CentralGovernment and semi finals and finals of Men's worldcup and ICC Championship Trophy and India-PakTest series of cricket played in Nov-Dec, 2007 werenotified vide these orders.

Notification dated 8th February , 2008 theGovernment notified the list of sporting events apartfrom cricket. This notification supersedes the earlierlist issued vide Government order dated 5th April2006. The list is given in Annexure II.

INTRODUCTION OF DIGITINTRODUCTION OF DIGITINTRODUCTION OF DIGITINTRODUCTION OF DIGITINTRODUCTION OF DIGITAL ADDRESSABLEAL ADDRESSABLEAL ADDRESSABLEAL ADDRESSABLEAL ADDRESSABLESYSTEMS (DAS) IN THE CABLE SECTORSYSTEMS (DAS) IN THE CABLE SECTORSYSTEMS (DAS) IN THE CABLE SECTORSYSTEMS (DAS) IN THE CABLE SECTORSYSTEMS (DAS) IN THE CABLE SECTOR

The TRAI, in its recommendations dated the 5thAugust, 2010 on "Implementation of DigitalAddressable Cable Systems in India" had, inter alia,recommended that digitalization with addressabilitybe implemented on priority in cable TV services.Accordingly it recommended a time framecomprising four phases for switch over from analogsystem to DAS. In view of the recommendations ofthe TRAI, the Union Cabinet, in its meeting heldon 13th October 2010, has approved the Ministry'sproposal for mandatory introduction of DAS in thecable TV services, which, inter-alia, covers a timeframe and a road map for implementation ofdigitalization with a addressability on a pan-Indiabasis leading to complete switch off of analog TVservices by 31st December, 2014. The approval ofthe Cabinet also included bringing out certainamendments to the Cable Television Networks(Regulation) Act, 1995, inter-alia, facilitating legalframework for digitalization by way of promulgation

of an Ordinance, namely, the Cable TelevisionNetworks (Regulation) Amendment Ordinance,2011. The Ordinance was promulgated on the 25th

of October 2011. A notification was issued by theMinistry on 11th November 2011 to make itobligatory for every cable operator to transmit orre-transmit programmes of any channel in anencrypted form through DAS in four phases. In thefirst phase, four metros will be shifted to DAS by30th June, 2012 and in the second phase, 38 citieswith a population greater than one million, will becovered by 31st March 2013. In the third phase allother urban areas (municipal corporations/municipalities) will undertake digital transition by 30th

September, 2014 and in the fourth Phase, theremaining areas will be covered by 31st December,2014. The Cable Television Networks (Regulation)Amendment Act, 2011 was brought into force w.e.f31st December 2011.

Digitalization enables efficient utilization of thespectrum bandwidth available on the cable thecapacity to carry channels on cable, thus takingthereby enhancing care of all the problems arisingfrom limited capacities. “Addressability” means thatthe signals of cable operators will be encrypted andcan only be received through a Set Top Box afterdue authorization from the service provider. Thiswould enable identification and maintenance of database for each subscriber, and bring in transparencyand prevent piracy. Digitalization of cable TV servicesbrings with it a high quality viewing experience tothe viewer enabling him to enjoy a wider and a-la-carte choice of TV channels suited to his familyenvironment and budget. It also makes possibledelivery of a wide variety of value added andinteractive services and niche content catering tothe needs of different sections of society. Thetransparency of subscriber base helps in reducingthe disputes amongst service providers and ensuresbetter tax compliance.

To provide a low cost alternative for the poor, theMinistry had approved a plan scheme for upgrading

102

the free-to-air DTH platform of Doordarshan to beable to carry 97 channels instead of 57 channels asof now. It is planned to further increase the carryingcapacity to 200 channels in the 12th Plan period.This will enable those persons who cannot afford toincur recurring expenses on a monthly basis to beable to watch TV channels at a one-time cost forpurchase of STB without any further expenses.

The success of digitalization hinges on raisingawareness among the stakeholders, includingconsumers on the benefits of digitalization. One ofthe key players in the up-gradation of the existinganalogue cable TV system to DAS is the LCO. TheLCOs would need to be educated about the fact thateven with an auditable and verifiable subscriber base,their business interests would be well served in thelong run with the spread of interactive, value addedand broadband services. There has been areservation in the minds of the LCOs that, with theup-gradation of the cable TV system, their businessinterests would be adversely affected. The educationprogramme would allay the fears of the LCOsregarding digitization. A major effort would berequired to educate the consumer on the use ofinteractive and value added services and broadbandthrough cable TV. The consumer also needs to beeducated on digitalization and how to operate anduse a Set Top Box. As one of the findings of surveyreport of CAS is that women and elderly viewers donot feel comfortable in handling the remote of STB.It was also found that assistance when sought is notforthcoming from the MSOs or cable operators.

Switching from analogue to digital cable TV systemwould be a challenging task and would requiresubstantial investment in infrastructure as well astrained/skilled manpower to undertake theresponsibilities in various areas of Cable TV industry.The industry requires a large pool of trained andskilled manpower to help in the process effectivelyand meet the Quality of Service (QoS) parametersin a competitive environment. To cope with the newrequirements, the cable operators will have to equip

themselves with the latest knowledge and tools. Amassive training programme is necessary to developthe skill and competence levels of the techniciansand workforce. The Ministry has already engagedBECIL to impart training and capacity building ofcable industry for which a new scheme is proposedunder the 12th Five Year Plan.

An aggressive campaign through advertisements,TV/radio debates/ articles in print media/seminars/workshops at various levels by the Government/TRAI/Broadcasters/MSOs/ Cable operators isproposed to be undertaken for educating theconsumers. This will make realize that digitalizationwith addressability is more beneficial than theconventional cable.

In order to spearhead the implementation of DAS,a Task Force has been set up in the Ministry underthe chairmanship of Additional Secretary (I&B) withconcerned stakeholders. The Task Force has heldfour meetings so far and the issues related to launchof an aggressive public awareness programme,modalities for imparting training and capacitybuilding of cable TV industry and various regulatoryissues were deliberated upon. It is expected that theTask Force will ensure successful implementation ofDAS within the timeframe set by the Ministry.

POLICY FOR INTRODUCTION OF MOBILE TVPOLICY FOR INTRODUCTION OF MOBILE TVPOLICY FOR INTRODUCTION OF MOBILE TVPOLICY FOR INTRODUCTION OF MOBILE TVPOLICY FOR INTRODUCTION OF MOBILE TVSERSERSERSERSERVICESVICESVICESVICESVICES

The Ministry, in consultation with the stakeholders,is working presently on laying down a suitable policyframework for enabling the private players to provideMobile TV services. The proposed policy for mobileTV would be based on the recommendations of TRAIon "Issues Relating to Mobile Television Service"dated 23rd January 2008. These include the natureof technology to be used, the license area, allocationof spectrum, tenure of license, cross-holdingrestrictions, FDI limits, content regulationmechanism etc. The TRAI has recommended thatchosen technology should be digital and a technology

103

neutral policy is to be followed for the provision ofmobile TV services. It also recommended that theMinistry of Information & Broadcasting should co-ordinate with the Department of Space andDepartment of Telecom regarding availability ofsatellite capacity and frequency for satellite basedmobile television services and recommended that asand when such satellite capacity is available and ifthe Government intends to issue such licenses, thenthe matter may be referred again to the Authorityfor its recommendations. TRAI also recommendedthat licenses for the terrestrial transmission routeshould only be offered for the time being and sharingof terrestrial transmission infrastructure ofDoordarshan should be permitted on mutualagreement basis in a non-discriminatory manner.

The Ministry had examined the recommendationsof TRAI. While agreeing to majority of therecommendations on mobile services, certain issueswere sent for clarification/ views of the Authority.The most important unresolved issues the authorityidentified: spectrum within 585-806 MHz bandrecommended by TRAI for mobile operators,determining the service area of licences and numberof service providers / licences in each service areaand determining the roll-out obligations. Thefinalization of Mobile TV policy has been hangingfire for some time primarily due to non-availabilityof adequate spectrum in Band V. TRAI, in itsrecommendations on Mobile TV services, hadsuggested that spectrum for Mobile TV services beidentified in Band V (585-806 MHz). The Ministryhad set up a Committee under the then Engineer-in-Chief (Doordarshan) comprising members fromDepartment of Telecommunications, WirlessPlanning and Coordination (WPC) and BECIL toidentify spectrum requirement for mobile TV.However, no consensus has been arrived on theissue. Identification of spectrum for mobile TVfurther got complicated with TRAI having earmarked585-698 MHz in UHF Band V exclusively for

broadcasting services in its recommendations on "Spectrum Management and Licensing Framework"since DD requires at least eight channels in Band-V(582-646 MHz) for digitalization of its terrestrialnetworks. Leaving aside requirements of DD, therewill be only 52 MHz left in 585-698 MHz band andthere are already allocations to Defence, PSUs andother security agencies within 52 MHz. The Ministryhas taken up the matter with the Department ofTelecommunications. Presently, a Committee underthe chairmanship of Wireless Adviser, (WPC) isresolving the spectrum issues.

Annexure IAnnexure IAnnexure IAnnexure IAnnexure I

List of Channels to be compulsorily carried byList of Channels to be compulsorily carried byList of Channels to be compulsorily carried byList of Channels to be compulsorily carried byList of Channels to be compulsorily carried byCable operators in Prime and Non-Prime BandsCable operators in Prime and Non-Prime BandsCable operators in Prime and Non-Prime BandsCable operators in Prime and Non-Prime BandsCable operators in Prime and Non-Prime Bands

1. Central Government vide S.O. 1881(E) Dated6.11.2007 has notified DD Lok Sabha &DD Lok Sabha &DD Lok Sabha &DD Lok Sabha &DD Lok Sabha &DD Rajya Sabha channelDD Rajya Sabha channelDD Rajya Sabha channelDD Rajya Sabha channelDD Rajya Sabha channel for mandatorycarriage in Non-Prime band upto 450 MHz.

2. DD1 (National Channel) and DD (NewsDD1 (National Channel) and DD (NewsDD1 (National Channel) and DD (NewsDD1 (National Channel) and DD (NewsDD1 (National Channel) and DD (NewsChannel )Channel )Channel )Channel )Channel ) have been notified vide PBnotification Dated: 24.10.2003 in Prime Band.

3. DD Sports channel, Gyan Darshan ChannelDD Sports channel, Gyan Darshan ChannelDD Sports channel, Gyan Darshan ChannelDD Sports channel, Gyan Darshan ChannelDD Sports channel, Gyan Darshan Channelhave been notified vide PB notification dated25.2.2005 in non-prime band.

4. DD Urdu channelDD Urdu channelDD Urdu channelDD Urdu channelDD Urdu channel has been notified vide PBnotification dated May 2007 in non-primeband.

5. DD BharatiDD BharatiDD BharatiDD BharatiDD Bharati has been notified for mandatorycarriage in all States and UTs either in PrimeBand if the State UT does not have a regionalchannel of its own, or in the non-prime band ifthe State/UT has a regional Channel as perthe Table-1 on the next page.

6. Regional Channels of DDRegional Channels of DDRegional Channels of DDRegional Channels of DDRegional Channels of DD notified forcompulsory carriage in Prime Band areindicated in column-3 of the Table.

104

S.S.S.S.S. STSTSTSTSTAAAAATESTESTESTESTES Prime BandPrime BandPrime BandPrime BandPrime Band Non-Prime BandNon-Prime BandNon-Prime BandNon-Prime BandNon-Prime BandNo.No.No.No.No. (Notified regional channel)(Notified regional channel)(Notified regional channel)(Notified regional channel)(Notified regional channel)1 Andhra Pradesh DD Saptagiri DD Bharati2 Arunachal Pradesh DD-North-East DD Bharati3 Assam DD-North-East DD Bharati4 Bihar DD Bharati5 Chattisgarh DD Bharati6 Goa DD Bharati7 Gujarat DD Gujarati DD Bharati8 Haryana DD Bharati9 Himachal Pradesh DD Bharati10 Jammu and Kashmir DD Kashir DD Bharati11 Jharkhand DD Bharati12 Karnataka DD Chandana DD Bharati13 Kerala DD Malayalam DD Bharati14 Madhya Pradesh DD Bharati15 Maharashtra DD Sahyadri DD Bharati16 Manipur DD-North-East DD Bharati17 Meghalaya DD-North-East DD Bharati18 Mizoram DD-North-East DD Bharati19 Nagaland DD-North-East DD Bharati20 Orissa DD Oriya DD Bharati21 Punjab DD Punjabi DD Bharati22 Rajasthan DD Bharati23 Sikkim DD-North-East DD Bharati24 Tamil Nadu DD Podigai DD Bharati25 Tripura DD-North-East DD Bharati26 Uttar Pradesh DD Bharati27 Uttarakhand DD Bharati28 West Bengal DD Bangla DD Bharati

UNION TERRITORIESUNION TERRITORIESUNION TERRITORIESUNION TERRITORIESUNION TERRITORIES1 Andaman and Nicobar Islands DD Bharati2 Chandigarh DD Punjabi DD Bharati3 Dadra and Nagar Haveli DD Gujarati DD Bharati4 Daman and Diu DD Gujarati DD Bharati5 Lakshadweep DD Malayalam DD Bharati6 NCT of Delhi DD Bharati7 Puducherry DD Podigai DD Bharati

Annexure-IAnnexure-IAnnexure-IAnnexure-IAnnexure-I

105

The Government vide Order No.8/12/2006-BP&Ldated 10.9.2007 has amended Clause 7.8 of theSchedule to the DTH License Agreement to providefor compulsory carriage of all the above channelsexcept regional channels by DTH service providersalso.

Non-cricketing eventsNon-cricketing eventsNon-cricketing eventsNon-cricketing eventsNon-cricketing events

Existing list of non-cricketing events for mandatorysharing of signals with Prasar Bharati notified videS.O. 281(E) Dated 8th February, 2008

1. Summer Olympics

2. Commonwealth Games

3. Asian Games

4. Special Olympics

5. Paralympics

6. Events relating to the following sports:-

A. TA. TA. TA. TA. Tennisennisennisennisennis

(a) Davis Cup - All matches featuring India.

(b) Grand Slam Tournaments - Finals of Men'ssingles, Women's singles and all matchesfeaturing Indian player from quarter-finalsonwards.

(c) Grand Slam Tournaments - All such matchesfeaturing Indian player in Men's Doubles,Women's Doubles or Mixed Doubles, fromQuarter Finals onwards.

B.B.B.B.B. HockeyHockeyHockeyHockeyHockey

(a) World Cup - All matches featuring India andsemi-finals and finals

(b) Champions Trophy - All matches featuring Indiaand finals; and

(c) Indira Gandhi Gold Cup for Women - semifinalsand finals

C. FC. FC. FC. FC. Footballootballootballootballootball

(a) World Cup - Opening match, semi-finals andfinals.

(b) Asia Cup - All matches featuring India and semi-finals & finals.

(c) Santosh Trophy - semi-finals and finals.

CONTENT REGULACONTENT REGULACONTENT REGULACONTENT REGULACONTENT REGULATION OF TV CHANNELSTION OF TV CHANNELSTION OF TV CHANNELSTION OF TV CHANNELSTION OF TV CHANNELS

� Regulation of broadcast-content of Televisionchannels has been a keenly debated issue. Ithas evoked concerns arising out of contenthaving an adverse bearing on Indian ethos andcultural values. [Looking after the interests ofwomen and children who are vulnerable topervading impact of satellite television and theneed for reconciling these concerns withconstitutional freedom of speech and creativeexpression.] With the booming televisionindustry in India, projected to grow @ 13% perannum, the competition amongst varioustelevision channels is getting stiffer by the day.The Ministry has already granted permissionto more than 800 private satellite televisionchannels out of which around 399 are newsand current affairs channels. There has been asubstantial growth in the regional languagechannels also in the past few years as thecompetition among Hindi and English channelsis becoming tougher and the market issaturating. Though Direct to Home (DTH)services have also experienced rapid growth,the distribution of these channels is still by andlarge through the cable operators which arelargely in analog mode and have limited carryingcapacity.

� An important legislation that has been enacted,namely, Cable Television Networks (Regulation)Amendment Act, 2011, will pave the way fordigitilization of cable networks in a time-bound-phased manner in the entire country, beginningwith the four metros, which will go digital cableway by 30th June, 2012. Digitilization willfacilitate an accurate and transparentsubscription fee model, thereby reducing thedependence of broadcasters on advertising

106

revenue and this will, in turn, considerably softentheir anxiety for TRPs. As such, thebroadcasters are expected to produce contentnot with an eye on TRP alone, but keeping inview the diverse interests prevailing in a diversecountry like India. This is expected to lead toan era of healthy content creation andconsequently, an effective content regulation.However, mushrooming of television channelsand attempt by each channel to carve out aniche for itself, will continue to pose challengesin the arena of content regulation.

� Every broadcaster through various PolicyGuidelines has been mandated to follow theProgramme and Advertisement Codes asprescribed under the Cable Television Networks(Regulation) Act, 1995 and rules framedthereunder. For regulation of content onSatellite TV channels, an Inter-MinisterialCommittee (IMC) chaired by AdditionalSecretary, (I&B), has been constituted, with

representatives from other Ministries, whichgives its recommendations on whether aviolation has taken place or not. The IMC hasbeen re-constituted in the year 2011 by additionof a representative from the Ministry ofConsumer Affairs, Food and Public Distributionto accord focused attention to consumer relatedissues. The IMC functions in a recommendatorycapacity. The final decision regarding penaltiesand its quantum is taken on the basis of therecommendations of IMC. Ministry generallyissues warnings or advisories or asks them toscroll apologies on their channel. Occasionally,the channels are also taken off air temporarilyfor a limited period or permanently dependingon the gravity of the violation.

� The Government has set up a state-of-the-artElectronic Media Monitoring Centre (EMMC)to monitor and record channels on a 24x7basis. The capacity of the centre was enhancedduring the year 2010-11 from 150 channels

EMMC monitors & records channels on 24x7 basis thus strengthening the content regulatory system

107

to 300 Channels at a time on a random basis.The EMMC has enabled the Ministry to suomotu initiate action without depending on therecordings provided by the channels which weresubject to manipulation by the channel. Thisset up has strengthened the regulatory systemand reduced the time period required for takingaction in case of violations.

� The nature of content-related cases dealt with,in the Ministry, mainly relate to obscenity,portrayal of women in bad taste, ill effects onchildren, il l-treatment of animals,advertisements of misleading nature, etc. In allsuch cases, appropriate action was taken bythe Ministry as per the Cable TelevisionNetworks (Regulation) Act, 1995 and wherevernecessary, advisories, warnings, order forapology scroll were issued. There is no denyingthe fact that the content carried on tele- serialsis the only available window to the world in alarge part of the country and deeply impactssocietal values, behavioural patterns andcustoms.

� The Ministry has issued 28 show-cause noticesto television channels for violation ofProgramme and Advertisement codes duringthe year. In addition, 13 advisories, sevenwarnings and two apology scroll orders havebeen issued to different satellite TV channels.

Self-regulatory mechanismsSelf-regulatory mechanismsSelf-regulatory mechanismsSelf-regulatory mechanismsSelf-regulatory mechanisms

� It is neither possible nor desirable for theGovernment to monitor and regulate thevolume and diversity of content provided, whichis increasingly getting localized. Any kind ofdirect control by the Government is seen asviolation of the right to freedom of speech andexpression enshrined in the Constitution.

� Several attempts have been made in the pastfrom time to time to take regulation of content

out of Government control by setting up anindependent and autonomous authority to dealwith the broadcasting sector in a comprehensivemanner. The Bill for an independent regulatoryauthority was first introduced in 1997 but couldnot be carried through due to change ofGovernment. Another attempt was made in theyear 2001 with the introduction of theConvergence Bill, which also lapsedsubsequently. In the year 2006 and 2007 twodifferent drafts of Broadcasting ServicesRegulation Bill were attempted by theGovernment to set up an independentBroadcasting Regulatory Authority of India.However, this was vehemently opposed by themedia industry.

� Considering that content generation fallsexclusively in the domain of broadcasters, self-regulation could be an effective mechanism fora healthy content regulation. As such

Keeping an eye on TV Channels

108

self-regulation has been institutionalized byprivate broadcasters both in case of news &current affairs channels and non-newschannels.

� The News Broadcasters Association (NBA), aspart of its self-regulation mechanism, hasformulated a Code of Ethics and BroadcastingStandards covering a wide range of principlesto self-regulate news broadcasting. NBA hasalso formulated News Broadcasting StandardsRegulations. They have set up a two- Tierstructure to deal with content relatedcomplaints. At Tier I, complaints are dealt withby the individual broadcasters at their level. AtTier II, NBA has set up News BroadcastingStandards Authority (NBSA).

� The objective of the News BroadcastingStandards Authority is to entertain and decideon complaints received against broadcastersrelated to the content of any broadcast. TheAuthority consists of a Chairperson who is aretired Judge of the Supreme Court and eightother members. Members of the Authority shallcomprise four eminent editors employed witha broadcaster, four persons having specialknowledge and/or practical experience in thefield of law, education, medicine, science,literature, public administration, consumeraffairs, environment, human psychology and/or culture. The NBSA is presently headed byJustice J. S. Verma, former Chief Justice ofIndia.

Self- Regulation in case of Non- News (GeneralSelf- Regulation in case of Non- News (GeneralSelf- Regulation in case of Non- News (GeneralSelf- Regulation in case of Non- News (GeneralSelf- Regulation in case of Non- News (GeneralEntertainment) ChannelsEntertainment) ChannelsEntertainment) ChannelsEntertainment) ChannelsEntertainment) Channels

� Regulation of content in case of generalentertainment channels is a challenging pursuit,in view of expansion of TV channels and evergrowing variety of programmes telecast by TVchannels. The content generation in this

sphere, therefore, calls all the more for aneffective self-regulation mechanism. In thisdirection, Indian Broadcasting Foundation (IBF)has also been setup as a mechanism of self-regulation. As part of this, a IBF has laid downContent Code & Certification Rules 2011covering an entire gamut of content-relatedprinciples and criterion for television broadcast.

� As part of this mechanism, a two-tier basedcomplaints redressal system has also been setup. At Tier-I level, each Broadcaster shall setup a Standard and Practices (S&P) Departmentwith a Content Auditor to deal with thecomplaints received for content aired on itschannels.

� At Tier II, which is at the apex level, theBroadcast Content Complaints Council hasbeen set up and made operational from 1stJuly 2011. The BCCC is a 13-member bodycomprising the Chairperson who will be aretired Judge of the Supreme Court or HighCourt and 12 other Members from varioussections of society.

� The BCCC is presently headed by Justice (Rtd)A.P. Shah. The 12-members are :

a. Four Eminent Persons

b. Four Members from any national level StatutoryCommissions

c. Four Broadcast Members

Four Eminent PersonsFour Eminent PersonsFour Eminent PersonsFour Eminent PersonsFour Eminent Persons

(i) Prof Anand Kumar, Jawaharlal NehruUniversity

(ii) Shri Vir Sanghvi, eminent journalist,

(iii) Ms. Shabana Azmi, eminent Bollywood actressand social activist

(iv) Shri Bhaskar Ghosh, former Secretary (I&B)

109

� Out of the four members from the NationalStatutory Commissions, three are :

(i) Ms. Yasmeen Abrar, Chairperson, NationalCommission for Women (NCW)

(ii) Dr. P.L. Punia, Chairperson, NationalCommission for Schedule Castes (NCSC)

(iii) Ms. Dipa Dixit, Member, National Commissionfor Protection of Child Rights (NCPCR)

� The fourth member shall be the Chairpersonor any other member from any one of theNational Commissions on rotational basis fromNational Commission for Backward Classes,National Commission for Minorities, NationalCommission for Scheduled Tribes, NationalHuman Rights Commission , depending on thenature of complaint being dealt by BCCC in aparticular meeting.

� The BCCC was made functional from 1st July2011.

Self-regulation of advertisements on TV channelsSelf-regulation of advertisements on TV channelsSelf-regulation of advertisements on TV channelsSelf-regulation of advertisements on TV channelsSelf-regulation of advertisements on TV channels

� In regard to regulation of advertisements onTV channels, the Code adopted by theAdvertising Standards Council of India (ASCI),which is a self-regulatory body, has beenincorporated in the Advertising Code stipulatedin Cable Television Networks (Regulation) Act1995 and Rules framed thereunder. ASCI hasset-up Consumer Complaints Council (CCC)to consider complaints pertaining toadvertisements.

� The self-regulation mechanism put in place bythe broadcasters will, however, not replace theexisting regulatory function of the Government,arising out of the extant statute, namely, CableTelevision Networks (Regulation) Act, 1995 andRules framed thereunder. While self-regulationis aimed at facilitating better content regulationat broadcasters' level, it does not mean that

the Government will abdicate its overallstatutory functions. Government will step in aswarranted by the existing Act, wherever self-regulation does not succeed in contentregulation.

COMMUNITY RADIOCOMMUNITY RADIOCOMMUNITY RADIOCOMMUNITY RADIOCOMMUNITY RADIO

� Community Radio is an extraordinary and aninvisible medium to give voice to the voiceless.It provides an opportunity to the communityto speak about issues concerning their lives.The Community Radio Stations (CRS) are runby the Community for the Community.

� The Community Radio Stations are essentialfor a diverse country like India. Governmentcan reach out to beneficiaries on issues ofcommunity concerning health, education,sanitation, environment, rural developmentthrough CRS in a very cost-effective manner.CRS can be an effective tool in bringingawareness to the doorstep of people aboutvarious flagship programmes of theGovernment like National Rural HealthMission, Mahatma Gandhi National RuralEmployment Guarantee Scheme, and RTI etc.There is a need to provide a greater push tothe CRS movement in the country ensuring itsreach in every nook and corner of the countrytouching the lives of millions of people. CRShas also helped communities during calamitiesand natural disasters like tsunami, floods, earthquakes etc.

� Community Radio in India was earlier governedby the Policy Guidelines approved in the year2002. These Guidelines underwent a paradigmshift in the year 2006 when new Guidelinesfor Community Radio were approved by theGovernment. Earlier Guidelines allowed onlyEducational Institutions to operate CommunityRadio Stations. New Guidelines broadened theeligibility criteria and allowed community basedorganizations including civil societies and

110

voluntary organizations, State AgricultureUniversities (SAUs), ICAR Institutions, KrishiVigyan Kendras (KVK), Registered Societies/Autonomous Bodies/Public Trusts registeredunder the Societies Act to operate CommunityRadio Stations.

� There is a huge potential in India forestablishing a large number of CommunityRadio Stations, given the vast landscape of thiscountry, numerous languages, various culturesand diverse social stratification.

STSTSTSTSTAAAAATUS OF CRS IN INDIATUS OF CRS IN INDIATUS OF CRS IN INDIATUS OF CRS IN INDIATUS OF CRS IN INDIA

1. The Government has received 985 applicationsfrom educational institutions, NGOs,Agriculture Universities and Krishi VigyanKendras. So far, Letters of Intent (LOI) havebeen issued to 363 applicants. In the year2011, 100 LOIs were issued, which is highestso far in a calendar year. The number of LOIsissued earlier can be seen in the graph below.

2. The list of LOI holders includes 155 NonGovernmental Organizations (NGOs), 166Educational Institutions, 10 AgricultureUniversities and 32 Krishi Vigyan Kendras.Ministry has signed 160 Grant of PermissionAgreements. The list of GOPA holders and LOIholders is available on the Ministry’s website.

3. So far, 125 Community Radio Stations havebecome operational in the country, til lDecember 2011 of which 37 are operated byNGOs, 78 by the Educational Institutions and10 by SAUs/KVKs. (graphical representationof operational CRS is given on page 112.)

4. It may be noted that in the last 2 years, LOIsincreased from 186 to 363 and the number ofoperational CRS increased from 64 to 125

5. Tamil Nadu has highest number of OperationalCRS in the country.

The state wise list of operational CommunityThe state wise list of operational CommunityThe state wise list of operational CommunityThe state wise list of operational CommunityThe state wise list of operational CommunityRadio Stations can be seen on the Ministry’sRadio Stations can be seen on the Ministry’sRadio Stations can be seen on the Ministry’sRadio Stations can be seen on the Ministry’sRadio Stations can be seen on the Ministry’swebsitewebsitewebsitewebsitewebsite

STEPS TSTEPS TSTEPS TSTEPS TSTEPS TAKEN BY THE MINISTRAKEN BY THE MINISTRAKEN BY THE MINISTRAKEN BY THE MINISTRAKEN BY THE MINISTRY TOY TOY TOY TOY TOSTRENGTHEN CRS MOVEMENT IN INDIASTRENGTHEN CRS MOVEMENT IN INDIASTRENGTHEN CRS MOVEMENT IN INDIASTRENGTHEN CRS MOVEMENT IN INDIASTRENGTHEN CRS MOVEMENT IN INDIA

Simplification of License prSimplification of License prSimplification of License prSimplification of License prSimplification of License process:ocess:ocess:ocess:ocess: To expedite theclearances and overcome communication gaps, theministry is holding monthly co-ordination meetingswith concerned Ministries/Departments. In addition,Screening Committee meetings were held in amission mode and the entire backlog was cleared.With these efforts and measures, the pendency ofcases with concerned ministries has come downsignificantly. Consequently, the time taken for issuingof permissions/Letter of Intent to eligibleorganisations has been reduced to 4-5 months ascompared to an average of 12 months previously.

Community Radio Management InforCommunity Radio Management InforCommunity Radio Management InforCommunity Radio Management InforCommunity Radio Management InformationmationmationmationmationSystem (MIS):System (MIS):System (MIS):System (MIS):System (MIS): Ministry has developed MIS, an onlineportal, for transparency and efficiency in grantingpermissions for setting up of Community RadioStations. Applicant can file online applicationthrough this portal.

Status of about 985 applications received since 2004have also been entered in the ManagementInformation System. It also has a Tracking Facilityfor applicants to view the status of their applicationson line. This has brought transparency in processingof applications.

Financia l Support to CRS:Financia l Support to CRS:Financia l Support to CRS:Financia l Support to CRS:Financia l Support to CRS: Sustenance ofCommunity Radios has always been a problematicarea and needs a lot of debate and discussion. Asper the existing policy, CRS is allowed to haveadvertising of (five) minutes per hour of broadcastand transmission of sponsored programmes byCentral & State Governments and otherorganisations to broadcast public interestinformation.

111

Ministry has simplified the process for empanelmentof CRS with DAVP to get Governmentadvertisement. Guidelines for empanelment offunctional CRS were issued in February 2011,which are available on DAVP's websitewww.davp.nic.in. As on date about 10 CRS havebeen empaneled.

A committee was also constituted to revise currentadvertisement rate of R 1/- per second and torecommend rates for sponsored programmes. Thecommittee has furnished its report.

Ministry is also doing advocacy with various ministrieslike Health, Rural Development, Panchayati Raj,Social Justice etc. and International Agencies viz.UNICEF, UNISCO, World Bank etc. to use potentialof CRS to reach out to the masses.

Publ ic i ty of the CRS Scheme:Publ ic i ty of the CRS Scheme:Publ ic i ty of the CRS Scheme:Publ ic i ty of the CRS Scheme:Publ ic i ty of the CRS Scheme: Awarenessgeneration is crucial for the success of Community

Radio movement in India. Therefore, Ministry hasbeen giving wide publicity to the Community RadioScheme by organizing State and Regional workshopswith various stakeholders since 2007.

i) The first Regional consultation was held inLucknow in November 2007. During the year2008-09, seven consultations were held atKolkata, Pudhucherry, Baramati, Ahmedabad,Guwahati, Solan and Raipur. Ministry alsoorganized two Capacity Building Workshopsfor the Managers of the functional CRS in2008-09.

ii) In the year 2009-10, ten State LevelConsultations were held at Tilonia (Rajasthan),Shillong (Meghalaya), Faridabad (Haryana),Chanderi (MP), Tiruchendur (Tamilnadu),Wayanad (Kerala), Budhikote (Karnataka), Pune(Maharashtra), Mukteshwar (Uttarakhand) andKanpur(UP).

Minister of State for I & B Dr. S.Jagathrakshakan lighting the lamp to inaugurate the 2nd National CommunityRadio Sammelan in New Delhi. Secretary, I & B Shri Uday Kumar Varma is also seen in the picture

112

113

iii) In the year 2010-11, Awareness workshopswere organised at Chandigarh, Hyderabad,Konark and Agartala. In addition, four Capacitybuilding workshops were organised atNagapattinam, Bhuj, Mumbai and Delhi.

iv) National Consultation on CRS was held in Delhifrom 13th to 15th December 2010, whichbrought together community broadcasters &other key stakeholders like NGOs, mediaactivists and the policy makers to take stock ofthe achievements of this mushrooming sectorof radio broadcasting in India and explore waysto take this movement to the next level.

v) These consultations and workshops have beensuccessful in addressing issues concerningguidelines, application procedure, content andsustainability issues for CRS.

vi) More Awareness Workshops at Ranchi,Jammu, Gangtok and Port Blair have beenproposed during the year 2011-12. TwoWorkshops at Ranchi and Jammu have alreadybeen held.

National Sammelan for Functional CRS: National Sammelan for Functional CRS: National Sammelan for Functional CRS: National Sammelan for Functional CRS: National Sammelan for Functional CRS: FirstNational Sammelan for functional CRS wasorganised at Vigyan Bhawan from 7th to 9th April2011, in which 85 CRS participated to review the

functioning of the CR stations with regard to theirmanagement structure, financial viability, theirengagement with the local community and tounderstand the difficulties and issues regardingsetting up and running of CR stations in India. Aposter exhibition was also organised in theSammelan. First ever CR Compendium has beenprepared which contains success stories, challengesfaced etc. and was sent to concerned Ministries/Departments. Soft copy of the compendium isavailable on the Ministry's website www.mib.nic.in

Best Community Radio Stations were awarded.Best Community Radio Stations were awarded.Best Community Radio Stations were awarded.Best Community Radio Stations were awarded.Best Community Radio Stations were awarded.2nd National Sammelan for functional CR2nd National Sammelan for functional CR2nd National Sammelan for functional CR2nd National Sammelan for functional CR2nd National Sammelan for functional CRStations was held at New Delhi from 18 to 20Stations was held at New Delhi from 18 to 20Stations was held at New Delhi from 18 to 20Stations was held at New Delhi from 18 to 20Stations was held at New Delhi from 18 to 20Feb 2012.Feb 2012.Feb 2012.Feb 2012.Feb 2012.

Meeting with Letter of Intent holders:Meeting with Letter of Intent holders:Meeting with Letter of Intent holders:Meeting with Letter of Intent holders:Meeting with Letter of Intent holders: Ministry ofInformation and Broadcasting has so far issued 363Letters of Intent (LOI) out of which only 125 haveoperationalised their stations. WPC Wing hasblocked frequency spots for these LOI holders.However, they are neither operationalising thestations nor surrendering the permissions. Frequencyspots for Community Radio Stations are very limited.As a result new applicants are being refusedfrequency spots, particularly in cities like Delhi,Mumbai, Bangalore, Hyderabad, Chennai etc. To

Awareness workshop at Hyderabad Awareness workshop at Chandigarh

114

remove bottlenecks, break the communication gapin understanding the process by the applicants, theMinistry organized a meeting on 2nd November 2011with such LOI holders to apply to WPC Wing ofMinistry of Communication & IT for frequencyallocation & SACFA clearance. This facilitationexercise would not only result in operationalisationof about 100 more CR Stations but also will behelpful in weeding out the non-serious playersthereby helping us to release blocked frequency forallocation to genuine and interested organizations.This exercise will also help MIB and WPC Wing tohave a direct contact with LOI holders who are inthe process of operationalising their stations.

Content Sharing PlatforContent Sharing PlatforContent Sharing PlatforContent Sharing PlatforContent Sharing Platform:m:m:m:m: A need has been feltto create a platform for sharing of content amongvarious Community Radio Broadcasters. SeveralRadio stations are broadcasting programmes invarious languages and dialects on various themes.These could be effectively shared in similar regionsfor broadcast by stations. This would help in reducingcosts for production and at the same time it willhelp CR stations to learn from each other. One WorldAsia, an NGO, has launched a website for sharingof contents free of cost. Interested CRS may uploador download the contents for fair use from this site.This website is being handed over to Ministry ofI & B for using it.

Setting up of facilitation Centre for the ApplicantsSetting up of facilitation Centre for the ApplicantsSetting up of facilitation Centre for the ApplicantsSetting up of facilitation Centre for the ApplicantsSetting up of facilitation Centre for the Applicantsof CRS:of CRS:of CRS:of CRS:of CRS: A Facilitation Centre has been set up inthe Ministry of Information & Broadcasting, inassociation with Commonwealth Educational MediaCentre for Asia (CEMCA). It will facilitate both newapplicants as well as functioning CRS. The trainedstaff in Facilitation Centre will help CR applicants/visitors to complete documentary requirement andfill up online applications for frequency allocationand SACFA clearances in WPC Wing. A toll freenumber has also be set up for this purpose. Anyperson desirous of setting up of CRS may call thetoll free number from anywhere in the country. Theproposed Facilitation Centre will be very useful togive a boost to the CRS Movement.

Poster Exhibition at Vigyan Bhawan

Hon’ble MIB presenting CR Awards

Ist National Sammelan at Vigyan Bhawan

115

Road AheadRoad AheadRoad AheadRoad AheadRoad Ahead

i) CR SCR SCR SCR SCR Stations in uncovered states:tations in uncovered states:tations in uncovered states:tations in uncovered states:tations in uncovered states: Presentlythere are no functional CRS in states/UTs likeSikkim, Arunachal, Andaman & Nicobar,Lakshwadeep, Daman and Diu etc. CommunityRadio Stations could be extremely usefulkeeping in view the development concerns ofthese States. Secretary I & B has written toChief Secretaries of NE States to give widepublicity to the Scheme of Community RadioStations in their States. First CR Station inNorth-East became operational at KrishnaKanta Handique Open University, Guwahati,on 20th November 2010.

ii) TTTTTake CR Aake CR Aake CR Aake CR Aake CR Awarwarwarwarwareness to district level:eness to district level:eness to district level:eness to district level:eness to district level: There isa huge potential in India for establishing a largenumber of Community Radio Stations, giventhe vast landscape of this country, its numerouslanguages, various cultures and diverse socialstratification. The number of LOI holders isincreasing gradually. Therefore, in future morecapacity building workshops need to beorganized. In the 12th Plan it is proposed tocarry forward the awareness and capacitybuilding workshops to the district level.

iii) Publicity/ printing of IEC materials/kits forPublicity/ printing of IEC materials/kits forPublicity/ printing of IEC materials/kits forPublicity/ printing of IEC materials/kits forPublicity/ printing of IEC materials/kits fordistr ibution to Panchayats:distr ibution to Panchayats:distr ibution to Panchayats:distr ibution to Panchayats:distr ibution to Panchayats: To tap thepotential of CRS's for carrying socially relevantmessages, copies of IEC materials/publicitymaterial has to be sent to every DistrictAdministration in the country.

iv) More legitimacy for CR - Advocacy with StateMore legitimacy for CR - Advocacy with StateMore legitimacy for CR - Advocacy with StateMore legitimacy for CR - Advocacy with StateMore legitimacy for CR - Advocacy with StateGovt. and Distr ic t Author i t ies :Govt. and Distr ic t Author i t ies :Govt. and Distr ic t Author i t ies :Govt. and Distr ic t Author i t ies :Govt. and Distr ic t Author i t ies : StateGoverment and District Administrations needto recognize the usefulness of CR Stations toreach out to the masses for their flagshipprogrammes. Interactions/workshops andSeminars are needed to be organized tosensitize the local authorities about this evolvingmedia.

v) Meetings with various Departments &Meetings with various Departments &Meetings with various Departments &Meetings with various Departments &Meetings with various Departments &Ministries/Field VMinistries/Field VMinistries/Field VMinistries/Field VMinistries/Field Visits: isits: isits: isits: isits: The potential ofCommunity Radio is far reaching as theCommunity Radios represent people's voice.This fact is now being realized by severalMinistries especially the Ministry of RuralDevelopment, Health and Family Welfare,Women and Child etc. These Ministries needan exposure to the philosophy and functioningof Community Radios. We therefore need totake them on a field trip to expose them to theeffectiveness of CR Stations. This would helpthe Community Radio Sector as these Ministrieswill use them as effective tools forcommunication of important public servicemessages. It is proposed to undertake field visitsby officials of this Ministry and other Ministries.

vi) Listenership surveys:Listenership surveys:Listenership surveys:Listenership surveys:Listenership surveys: Though more than 100CR stations have become operational, there isno official information about the listenershippatterns of these CR stations. This data iscrucial to know the reach of stations. This willalso determine DAVP advertisements spendtowards these stations.

vii) Designing and conducting technical trainingDesigning and conducting technical trainingDesigning and conducting technical trainingDesigning and conducting technical trainingDesigning and conducting technical trainingmodules for CR operators:modules for CR operators:modules for CR operators:modules for CR operators:modules for CR operators: CR Stations aregenerally managed and operated bycommunity, many of whom have little or noeducation, and generally have no technical ormedia experience. More over volunteers andstaff of CR Stations keep on changingfrequently. For professional running of thesestations, the training for CR Staff viz. upkeepof equipment, generation of contents,marketing skills etc. is essential. Therefore,training modules need to be designed for CRoperators.

viii) Undertaking impact studies before and afterUndertaking impact studies before and afterUndertaking impact studies before and afterUndertaking impact studies before and afterUndertaking impact studies before and afterCRS:CRS:CRS:CRS:CRS: While it is important that we need topush for more and more CR stations in thecountry, it is equally important to estimate theirimpact. In the absence of impact studies

116

through a third party institution, it will not bepossible to understand the usefulness of thesestations and their impact on the listeners whomthey cater to. It is therefore necessary toundertake impact studies before and after CR.

SUCCESS STORIESSUCCESS STORIESSUCCESS STORIESSUCCESS STORIESSUCCESS STORIES

Radio MattoliRadio MattoliRadio MattoliRadio MattoliRadio Mattoli, Dwaraka, Nalloornadu PO, Wayanad- 670645, Kerala

Community Radio Mattoli (90.4 MHz) was launchedon 1st June, 2009. It is supported by Wayanad SocialService Society. Management of Mattoli vests withthe committee consisting of people representingdifferent sections of society. It broadcasts for 16hours, from 6 am to 10 pm and covers a populationof about 8.16 lakhs in Wayand District. Around 2.5lakh people listen to Mattoli CR at a given point oftime, especially in the morning hours.

Mattoli focuses on different communities living inWayanad, through programmes that are ofimmediate relevance to them. Programmes are airedin the local language and in indigenous dialects.Community volunteers are given training forpreparing radio programmes. Due participation isgiven to marginalized communities by engaging themin planning of the content, developing the script,deciding the format and broadcasting theprogrammes.

'Mattoli School Clubs' open up avenues for schoolchildren to express their concerns, hopes, aspirationsand talents. Programme 'Jan Vãni' help people toair their concern and compel the duty-bearers forinterventions. Daily broadcasts on historicimportance of the day (Dina Vrithantham) and specialprogrammes on national and internationalcommemoration days/weeks are widely listened to.'Letter Box' is a fortnightly episode that broadcastsfeedbacks received from listeners. 'Vanitha Mãttoli'is a programme on women which is prepared bywomen from local community. 'Thudi Chetham' is adaily programme in indigenous dialects prepared and

broadcast by Adivasi volunteers themselves. Culturaldiversity and rich experiences of Adivasis are givenprominence in this.

Sustenance of the service is through project fundsfrom NABARD, Agricultural TechnologyManagement Agency, Indian Coffee Board, KeralaState Council for Science, Technology andEnvironment and National Human RightsCommission. Wayanad being the most backwarddistrict in Kerala with no industries and big businessestablishments, Radio Mattoli succeeded in raisingnominal commercial revenue.

The impact of programmes broadcast by RadioRadioRadioRadioRadioMattoliMattoliMattoliMattoliMattoli are described below:

(a)(a)(a)(a)(a) Greater visibility to tribal identity:Greater visibility to tribal identity:Greater visibility to tribal identity:Greater visibility to tribal identity:Greater visibility to tribal identity: It has givengreater visibility, recognition and respect totribal dialects, culture and identity. As a result,for the first time in the State's history,electioneering was done in Adivasi dialects alsoin Wayanad District during the Panchayatelections of 2010.

(b)(b)(b)(b)(b) Small farSmall farSmall farSmall farSmall farmers get Rubber Boarmers get Rubber Boarmers get Rubber Boarmers get Rubber Boarmers get Rubber Board subsidy:d subsidy:d subsidy:d subsidy:d subsidy:Eight revenue villages in Wayanad district weredenied Rubber Board subsidy for re-plantationof rubber, for reasons best known to theconcerned officials themselves. Rubber Boardresponded quickly when Jan Vãni took up thematter and extended the scheme to the deprivedvillages. Station members had a pleasantsurprise when a farmer having received a grantof R 25,000 came to Mattoli to thank the radiostation.

(c)(c)(c)(c)(c) Reshma, a living testimony to Radio Mattoli:Reshma, a living testimony to Radio Mattoli:Reshma, a living testimony to Radio Mattoli:Reshma, a living testimony to Radio Mattoli:Reshma, a living testimony to Radio Mattoli:Wayanad district faced unabated farmers'suicide in the last decade, mainly due tounprecedented depression in the Farm Sectordue to crops failure and price crash. A radiodrama broadcast on Mattoli instilled a new hopeand motivation for a young lady Reshma tohold on to life despite heavy odds. In a letter to

117

the Station Director she said: "The very day Iplanned my suicide, Mattoli broadcast a radiodrama, and it is only because of Mattoli, I amalive today". A year later she wrote that she ishappily married and is employed as a teacher.

Radio Mewat: Radio Mewat: Radio Mewat: Radio Mewat: Radio Mewat: Teri Baat Meri Baat, SMAR SMAR SMAR SMAR SMARTTTTT, Nuh,, Nuh,, Nuh,, Nuh,, Nuh,HaryanaHaryanaHaryanaHaryanaHaryana

Radio Mewat was launched on 1st September, 2010,in Nuh, Haryana by an NGO, Seeking ModernApplications for Real Transformation (SMART). Itbroadcasts four hours a day and reaches out to over500,000 people in a radius of 25 kilometres.

Mewat is a backward area, faring very low on allthe social indicators, with the literacy rate at anabysmal low of 24 per cent. Only 5 per centhouseholds have a Television set. Educating peopleabout the very concept of a Community Radio wasa Herculean task. Station had a tough jobpopularizing the radio station in a district whereelders are suspicious of any new idea and are veryprotective towards their women folk. Also, thereare power outages for days together. Moreover,being in the interiors, it is difficult to get experiencedpeople to work on a regular basis.

Radio Mattoli recording farmer’s concern

Children in Radio Mattoli Station

RJs from Local Community – Radio Mewat

Radio Mewat

118

However, Mewat has the highest penetration ofmobile phones. This has served as an advantage forRadio Mewat, as most of mobile phones these dayshave a FM radio.

Radio Mewat has been very active in interacting withthe local community. Field workers regularly visitthe villages for stories and also to engage with thecommunities. About 40 locals are actively engagedin creating a buzz about the radio station.

The programmes on Radio Mewat are need based.Besides regular programmes on education, health,women empowerment, safe drinking water and smallfamily norms, Radio Mewat also broadcastsinformation about various schemes development viz.NREGA, microfinance, Public Distribution System(PDS) etc.

An exclusive programme called “Gaon gaon ki baat”,gives an opportunity to every village to talk abouttheir problems, achievements, unique heritage andtheir leaders. Radio Mewat uses all formats includingjingles, songs, interviews, anchors and narrationsdepending on the subject.

The feedback received through phone calls, visitsby the Commissioner, District Collector and severalothers including the locals who come from distantvillages to know about the radio and opportunities,is a pointer to the influence of the radio station andits reach. Maximum calls are received from womenduring the afternoon transmission. Based onfeedback received, the programming is modified. Thestation is now working on programmes whicheducate them about their rights, etc.

The biggest success of Radio Mewat has been inthe revival of the dying art form Mirasis. Mewat iswell known for its Mirasis, the Muslim folk singerswho can narrate epics like the Mahabharata. TheseMirasis are be the symbols of religious tolerance.Radio Mewat has contributed effectively inpromoting this dying art form and has givenbroadcast space to the Mirasis in severalprogrammes. In fact, they have written lyrics for

songs on education, health, hygiene and sanitationetc. which indeed is an indication of the success ofthe radio.

Jnan TJnan TJnan TJnan TJnan Tarangaarangaarangaarangaaranga, North-East India's First Radio, North-East India's First Radio, North-East India's First Radio, North-East India's First Radio, North-East India's First RadioStationStationStationStationStation

'Jnan Taranga', the first community radio of theNorth-east was launched on 20th November, 2010by Krishna Kanta Handique State Open University,Guwahati. Though the station is run by theUniversity, it has been actively engaged withcommunity to draw talent, design content and reachout to the audiences. Jan Taranga broadcasts 20hours a day.

The studio has been set up at a cost of about R 60lakh. Expenditure includes cost on various equipmentfor the studio, transmission equipment, training(including the in-house and on community), humanresource, production and contingency. An amountof R 40,000/- per month is being spent for runningthe CRS presently. Though the university iscommitted to bear the expenditure, generation ofrevenue in the form of advertisement is necessaryto sustain the expenditure level.

Programmes are based on community developmenton the issues like health & hygiene, womenempowerment, rights of the children, environmentand bio diversity, career counselling, governance,agriculture and entrepreneurship etc. Communitybased programmes constitute over 70% of the totalbroadcast of the 'Jnan Taranga'. Educationalprogrammes including awareness on the RTE Act2009 and RTI Act are broadcast most regularly inbetween the community programmes. Over 500programmes of various durations have been recordedand around 1000 CDs of songs and featureprogrammes have been collected with the right tobroadcast the same from the respective authorities.

Dissemination of knowledge, preserving culture, itsdiversity, is a key role radio station can play toensure that this is truly a community radio serving

119

people. Archiving and documenting the people'sknowledge will build a valuable repository foracademic learning.

STSTSTSTSTAAAAATUS OF PRIVTUS OF PRIVTUS OF PRIVTUS OF PRIVTUS OF PRIVAAAAATE FM RADIO SERTE FM RADIO SERTE FM RADIO SERTE FM RADIO SERTE FM RADIO SERVICES INVICES INVICES INVICES INVICES ININDIAINDIAINDIAINDIAINDIA

During the first decade of the 21st century, privateFM Radio has progressed by leaps and bounds inIndia. Its listenership has gone up tremendouslyacross the country, especially after revolution ofcommunication technology through mobileconnectivity. All age groups, particularly, the youthof this country, is in line with the FM radio. FMradio has made considerable inroads in the rural andbackward areas of the country, thereby helping thestrengthening of social and communal harmonyamong the people of India.

As per FICCI-KPMG 2011 report in 2010, theIndian Media & Entertainment (M&E) industryregistered a growth of 11 per cent over 2009 andtouched R 652 billion. Backed by positive industrysentiment and growing media consumption, theindustry is expected to register a CAGR of 14 percent and touch R 1275 billion by 2015.

Government introduced Phase-I policy guidelines forFM radio broadcasting through private agencies in1999. A total of 21 private FM radio channels wereoperational in 12 cities under the policy guidelinesfor FM radio broadcasting. FM Phase-I was a limitedsuccess as only 25 per cent of the expected licensescould become operational.

To overcome the shortcomings of phase-I, basedon the recommendations of Dr. Amit MitraCommittee and TRAI, the Ministry had adopted aclosed tender two-stage bidding process for the FMPhase-II for award of license. The FM Phase-IIPolicy was very successful and the number ofchannels went up to 245 (including the stationswhich migrated from Phase-I) spreading over 85cities in the country.

FM channel at AizawlFM channel at AizawlFM channel at AizawlFM channel at AizawlFM channel at Aizawl

One FM channel at Aizawl (Mizoram) was approvedin Phase-II of FM policy, this channel is not yetoperational for want of locating CommonTransmission Infrastructure (CTI) at Aizawl. AizawlDevelopment Authority has given final permissionfor construction of CTI within the All India Radiopremises at Aizawl. In turn, BECIL has called fortenders for constructions of CTI building at Aizawland which are under scrutiny. The construction ofCTI building at a difficult terrain is scheduled to takesix months after commencement of constructionwork.

Revenue Accruals to GoverRevenue Accruals to GoverRevenue Accruals to GoverRevenue Accruals to GoverRevenue Accruals to Governmentnmentnmentnmentnment

During the current financial year (2011-12), theGovernment has earned R 62.13 crore upto 28th

February 2012 as license fee from private FM radiooperators. The Phase-I and Phase-II policies haveresulted in a total revenue accrual of about R 1783crore (approx) upto 28th February 2012 by way ofOne Time Entry Fee (OTEF), migration fee, annualfee etc. (Revenues earned by Government so far,are available in the statement on page no. 124)

InfrastructurInfrastructurInfrastructurInfrastructurInfrastructure facilities by Govere facilities by Govere facilities by Govere facilities by Govere facilities by Governmentnmentnmentnmentnment

Government has provided co-location facilities inthe form of Common Transmission Infrastructure(CTI) for private FM radio broadcasters by erectingtowers through BECIL at the places where suchfacility was not available. Five such towers havealready been completed at Delhi, Jaipur, Hyderabad,Chennai and Dehradun.

Music Royalty IssueMusic Royalty IssueMusic Royalty IssueMusic Royalty IssueMusic Royalty IssueRoyalty fee has been one of the major problemsaffecting the viability of the private FM radio industry.The issue was pending with the Copyright Board.Vide its order dated 25th August 2010 , ruled thatprivate FM radio operators would pay royalty at 2%of their net advertisement revenue. This is a majorrelief for the private radio industry and createsconducive atmosphere for further expansion of theindustry. However, the decision of the CopyrightBoard has been challenged in the Supreme Court.

120

121

Rate CarRate CarRate CarRate CarRate Card for Goverd for Goverd for Goverd for Goverd for Government Advertisement thrnment Advertisement thrnment Advertisement thrnment Advertisement thrnment Advertisement throughoughoughoughoughFM RadioFM RadioFM RadioFM RadioFM Radio

With the expansion of FM radio channels over theyears in different cities, varying unit rates ofadvertisement for the Government spot in privateFM stations was prescribed from time to time. Thisled to certain anomalies in the rate structure and aneed for rationalization was felt. Accordingly, toevolve a uniform policy for fixation of rates for allcities covered by private FM station and removeanomalies, a Committee has been constituted underthe Ministry with representatives from DAVP, NFDC,IMC and AIR. The Committee has since completedconsultation and submitted its report forconsideration of the Government.

Expansion PlanExpansion PlanExpansion PlanExpansion PlanExpansion Plan

Opening up of the FM radio sector for privateparticipation has resulted in huge growth in FM radioindustry in the country. It has opened new areas forcreating employment and has the potential togenerate revenue for the Government by efficientlyutilizing the frequency radio spectrum earmarked forFM radio services. Huge demand exists for FM radioin many cities but only cities with a population ofthree lakh and above, besides State Capitals, weretaken up for bidding during the first two phases ofFM radio broadcasting. Border areas, particularly inJ&K, NE States and Island territories, are largelymissing from the FM map. Having realized theuntapped potential of private radio broadcasting,Government is planning to expand the private FMradio network by introducing Phase-III FM policyguidelines. Policy guidelines for phase-III whichinclude the recommendations of TRAI, Ministry ofDefence and Ministry of Home Affairs have beenapproved.

The policy guidelines for Phase III approved by theCabinet on 7th July 2011, have been notified on25th July 2011. Under the Policy, permission forFM radio channels will be awarded throughascending e-auction, as followed by Department of

Telecommunications for the auction of 3G and BWAspectrum, mutatis-mutandis, as recommended by theGoM on Licensing Methodology for FM Phase-III.

FM Phase-III Policy extends FM radio services toanother 227 cities, in addition to the existing 86cities, and 839 new FM radio Channels in 294cities. Phase-III policy will cover cities havingpopulation of one lakh and above.

Salient features of the approved Policy for Phase-IIIas against Phase-II are as under:

i) Radio operators have been permitted use newsbulletins of All India Radio in an unaltered form.

ii) Broadcast pertaining to the certain categorieslike information about sporting events, trafficand weather, cultural events, festivals, topicspertaining to examinations, results, admissionsin courses, career counseling, employmentnews, public announcements civic amenitieslike electricity, water supply , natural calamities,health alerts etc. (as provided by the localadministration) are permitted. This will betreated as miscellaneous news will therefore bepermissible :

iii) Private operators have been allowed to ownmore than one channel, but not more than 40%of the total channels in a city, subject to aminimum of three different operators in thatcity.

iv) License fee will be determined as 4% of GR or2.5% of bid the price whichever is higher.

v) FDI+FII limit in a private FM radio broadcastingcompany has been increased from 20% to26%.

vi) Networking of channels will be permissiblewithin private FM broadcaster's own networkacross the country unlike in 'C' & 'D' categorycities.

vii) An option is to be given to the private FMbroadcasters to choose any agency other than

122

BECIL for construction of CTI within a periodof 3 months of issuance of LOI failing whichBECIL will automatically become the systemintegrator and set up co-location facilities andCTI.

viii) Special Incentives for North East (NE) Regionand Jammu & Kashmir (J&K) and Islandterritories :

� Private FM Radio broadcasters in NorthEast (NE) Region and Jammu & Kashmir(J&K) and Island territories will be requiredto pay half the rate of annual license feefor an initial period of three years from thedate from which the annual license feebecomes payable and the permission periodof fifteen (15) years begins.

� The revised fee structure has also beenmade applicable for a period of three years,from the date of issuance of Guidelines, tothe existing operators in these States toenable them to effectively compete with thenew operators.

� Apart from the fee relaxation, it is furtherproposed that Prasar Bharati infrastructurewould be made available at half the leaserentals for similar category cities in sachareas.

� The limit on the ownership of Channels,at the national level, allocated to an entityhas been retained at 15%. Howeverchannels allotted in Jammu & Kashmir,North-Eastern States and island territorieswill be allowed over and above the 15%national limit to incentivise the bidding forchannels in such areas;

The provisions of the Policy will also be available toFM Phase-II operators.

The incentives provided in the Policy with regard toJ&K, North Eastern States and Island territories willmake the operations viable in these areas and areexpected to result in better take-off for channels.The steps taken in the new policy will bring downoperational costs and improve viability in general.To improve the viability further as against a maximumof four channels in D category cities, permitted inFM Phase-II, FM Phase-III policy proposes only threeFM channels in D category cities. so that there arelesser operators to share the advertisement pie.Thisis to lesser operators to share the advertisement pie.The reduction in the locking period of shareholdingof promoters/majority shareholders from the existingfive years to three years will give them greaterfreedom to change the Share Holding Pattern.

Content diversification of existing news bulletins ofAIR, to coverage of sporting events, weatherinformation, cultural events etc. will allow operatorsexcept in D category cities, will allow operators todistinguish themselves from others to be able to caterto niche audience. Multiple permission to an entitywill ensure divercity of programmes for listeners.This will also increase the overall listernership baseand the listening time.

E-auction for the channels will be conducted inbatches and number of batches will be decided bythe Ministry of I&B, depending upon the responsefrom the bidders after auction to first batch of bidders.The Ministry of I&B will appoint an independentexpert agency, through a transparent selectionprocess, following established procedure to conducte-auction. The Ministry will separately issue a detailedInformation Memorandum in due course enablingthe prospective bidders to participate, and alsoindicating the cities, reserve prices city-wise, numberof channels to be taken up in each batch and otherprocedures for e-auction. A Notice InvitingApplications (NIA) for participation in the auctionwill be issued in due course of time.

123

124

PRASAR BHARAPRASAR BHARAPRASAR BHARAPRASAR BHARAPRASAR BHARATITITITITI

The Prasar Bharati (Broadcasting Corporation ofIndia) is the public service broadcaster of the countrywith All India Radio and Doordarshan as its twoconstituents. It came into existence on 23rd

November, 1997, with a mandate to organize andconduct public broadcasting services to inform,educate and entertain the public and to ensure abalanced development of broadcasting in thecountry.

OBJECTIVESOBJECTIVESOBJECTIVESOBJECTIVESOBJECTIVES

� To uphold the unity and integrity of the countryand the values enshrined in the Constitution.

� To promote national integration.� To safeguard citizens rights and disseminate

information on all matters of public interest,fairand objectively.

� To pay special attention to the fields ofeducation and spread literacy, agriculture, ruraldevelopment, environment, health familywelfare and science &technology.

� To create awareness on women issues and takespecial steps to protect the interests of children,aged and other vulnerable sections of thesociety.

� To provide adequate coverage to diversecultures, sports and youth affairs.

� To promote social justice, safeguarding the

Details of Revenue Received from Private FM BroadcastersDetails of Revenue Received from Private FM BroadcastersDetails of Revenue Received from Private FM BroadcastersDetails of Revenue Received from Private FM BroadcastersDetails of Revenue Received from Private FM Broadcasters

1 Total Revenue under Phase I (1999-2005) 3,535,236,891

2 One Time Entry Fee Phase II (2005-06) 8,955,985,776

3 Migration Fees under Phase II (2006 onwords) 2,498,801,030

4 License Fee received in 2005-2006 126,238,240

5 License Fee received in 2006-2007 218,309,947

6 License Fee Received in 2007-2008 356,575,814

7 License Fee Received in 2008-2009 519,559,772

8 License Fee Received in 2009-2010 507,606,527507,606,527507,606,527507,606,527507,606,527

9 License Fee Received 2010-2011 494,462,668

10 License Fee Received 2011-2012 (up to 09.12.2011) 488,679,644

11 TTTTTotal Receipts since 1999 upto 09.12.2011otal Receipts since 1999 upto 09.12.2011otal Receipts since 1999 upto 09.12.2011otal Receipts since 1999 upto 09.12.2011otal Receipts since 1999 upto 09.12.2011

Under Phase I & Phase IIUnder Phase I & Phase IIUnder Phase I & Phase IIUnder Phase I & Phase IIUnder Phase I & Phase II 17,701,456,310

R 1770/ crore (App.)

(in R)

Private FM stations of Phase-I & Phase-II PolicyPrivate FM stations of Phase-I & Phase-II PolicyPrivate FM stations of Phase-I & Phase-II PolicyPrivate FM stations of Phase-I & Phase-II PolicyPrivate FM stations of Phase-I & Phase-II Policyoperationalised as on 09.12.2011.operationalised as on 09.12.2011.operationalised as on 09.12.2011.operationalised as on 09.12.2011.operationalised as on 09.12.2011.

List of Private FM Radio Stations under phase I & IIand under phase-III are available on Ministry's

website. Location of private FM radio stationspresently operating in the country and proposedprivate FM radio stations under Phase-III have beenindicated in the map on page 123.....

125

rights of working classes, minorities and tribalcommunities.

� To promote research expand broadcastingfacilities and improve in broadcastingtechnology.

The Corporation is governed by the Prasar BharatiBoard, which comprises Chairman, an ExecutiveMember (also known as Chief Executive Officer),Member (Finance), Member (Personnel), six Part-time Members, a representative of the Ministry ofInformation & Broadcasting, the Directors Generalof All India Radio and Doordarshan, as ex-officioMembers, and two representatives of theemployees of the Corporation. The Chairman ofPrasar Bharati is a part-time member with a tenureof three years and holds office upto the age of 70years. At present Ms. Mrinal Pande is theChairperson of the Board. The Executive Memberis a full time member with five-year term and holdsoffice up to the age of 65. The Member (Finance)and Member (Personnel) are whole time membersalso with a six year tenure. They hold office up tothe age of 62.

The post of Member (Personnel) and the posts oftwo representatives of the employees of theCorporation, of whom one elected by theengineering staff and another elected by theemployees are vacant.

OrOrOrOrOrganiganiganiganiganisssssational Structurational Structurational Structurational Structurational Structureeeee

General superintendence, direction andmanagement of the affairs of the Corporationvests with the Prasar Bharati Board. The PrasarBharati Board meets from time to time anddeliberates on important policy issues and givedirections to the executive to implement thepolicies. The Executive Member functions as theChief Executive Officer (CEO) of the Corporationsubject to the control and supervision of the Board& exercises such powers and discharges suchfunctions of the Board as it may delegate tohim.

The Directors General of the Directorate General

of All India Radio and the Directorate General ofDoordarshan, function in close association withthe Member (Finance) and Member (Personnel)and the CEO in carrying out the policy directiveof the Board and manage day-to-day affairs ofAIR and Doordarshan. Both in AIR andDoordarshan, there are broadly four different wingsresponsible for distinct activities viz. Programme,Engineering, Administrative & Finance and News.

Enactment of the Prasar Bharati (BroadcastingEnactment of the Prasar Bharati (BroadcastingEnactment of the Prasar Bharati (BroadcastingEnactment of the Prasar Bharati (BroadcastingEnactment of the Prasar Bharati (BroadcastingCorporation of India) Amendment Act, 2011Corporation of India) Amendment Act, 2011Corporation of India) Amendment Act, 2011Corporation of India) Amendment Act, 2011Corporation of India) Amendment Act, 2011

The Prasar Bharati (Broadcasting Corporation ofIndia) Act, 1990 came into effect on 23rd

November 1997. However, the section 11 of theAct regarding transfer of employees to thecorporation could not be implemented. On therecommendations of the Group of Ministers onPrasar Bharati, the Parliament has enacted thePrasar Bharati (Broadcasting Corporation of India)Amendment Act, 2011 containing proposal foramending the Section 11 of the Prasar Bharati(Broadcasting Corporation of India) Act, 1990.

The Amendment Act provides that all the regularemployees belonging to the cadres borne onAkashvani and Doordarshan and recruited before5th October 2007 to serve in Prasar Bharati ondeemed deputation till retirement and to get allfacilities on par with the Government servants.The employees recruited after 5.10.07 will be ofPrasar Bharati Corporation.

The Amendment Act also created an enablingprovision in Section 11 for the officers of IIS, CSS,CSSS etc. Officers, who belong to the cadresoutside of Prasar Bharati, for posting in theCorporation on the terms and conditions to bedetermined by the Central Government throughits rules. All posts except the posts belonging tothese cadres are proposed to be transferred toPrasar Bharati.

With the enactment of the Amendments to Section11, the longstanding issues pertaining to status

126

of employees will be settled and Prasar Bharatiwill be in a position to undertake recruitment ofemployees as per the provisions of the Act.

DOORDARSHANDOORDARSHANDOORDARSHANDOORDARSHANDOORDARSHAN

Television broadcasting started in India in September,1959 with the launch of an experimental service atDelhi. Regular TV service was started later in 1965.Doordarshan came in to existence in April, 1976when TV got delinked from AIR and a separateDirectorate of Doordarshan was formed. Colour TVand National networking through satellite wereintroduced in 1982. Over the years, Doordarshanhas not only expanded its network throughout lengthand breadth of the country but also kept a pacewith new technological development in the field ofbroadcasting. Doordarshan Kendra presentlyoperates 35 satellite channels and has a vast networkof 66 Studios and 1415 transmitters providingcoverage to about 92% population of the country.In addition, Doordarshan is providing free-to-airDTH Service (Ku-band) in the country. For A & Nislands, which do not receive Ku band signals, DTHservice in C-band with a bouquet of 10 channels isin operation. Growth of Doordarshan since itsinception is given at Annexure-I Doordarshanbecame a part of Prasar Bharati Kendra inNovember, 1997. Today, Doordarshan is one amongthe leading broadcasting organizations of the world.

Doordarshan's Satellite channelsDoordarshan's Satellite channelsDoordarshan's Satellite channelsDoordarshan's Satellite channelsDoordarshan's Satellite channels

Doordarshan is presently operating 35 Satellitechannels. Details are as under

All India channels 7

Regional channels 11

State Network 15

DD International 1

DD HD channel 1

(List of channels is given at Annexure-II)

TTTTTerrerrerrerrerrestrial Testrial Testrial Testrial Testrial Transmittersransmittersransmittersransmittersransmitters

For terrestrial coverage 1415 transmitters of varyingpower capacity are in operation. (DD 1 transmitters- 1242 (including 108 transmitters relaying Regionalprogrammes during entire duration of transmission);DD News transmitters - 169 and Digital transmitters- four) (Statewise no. of transmitters is given atAnnexure IV). In terrestrial mode, DD 1 Channelcoverage is about 92% of the population of thecountry. Terrestrial coverage of DD News Channelis estimated be to 49% population of the population.Area-wise coverage of DD 1 and DD News Channelis 81% and 26%, respectively.

Free-to-Air DTH "DD Direct +"Free-to-Air DTH "DD Direct +"Free-to-Air DTH "DD Direct +"Free-to-Air DTH "DD Direct +"Free-to-Air DTH "DD Direct +"

Doordarshan launched its free-to-air DTH service"DD Direct +" in December,2004 with a bouquet of33 TV channels. This service was started with theprimary objective of providing TV coverage to theareas hitherto uncovered by terrestrial transmitters.Capacity of DTH Platform was subsequentlyaugmented to 59 TV channels. DTH signals can bereceived anywhere in the country (except Andaman& Nicobar Islands) with the help of small sized dishreceive units. For A&N Islands, DTH service in C-band with a bouquet of 10 channels was startedfrom September, 2009. Doordarshan endeavour toProject of upgradation of capacity of DD's DTHplatform to 97 channels was approved by theGovernment at a cost of R 75.43 crore, as part of11th Plan. All the channels would be free.

Developmental activities during 2011-12Developmental activities during 2011-12Developmental activities during 2011-12Developmental activities during 2011-12Developmental activities during 2011-12

Studio projectsStudio projectsStudio projectsStudio projectsStudio projects

� Fully digitalised permanent Studio set-up atDDK, Leh. Commissioned on12.09.2011.

� Installation works of new Studio Centre atTirupati nearing completion. The Studio centeris expected to be operationalized by 2011.

� Full digitalization of 31 partially digitalisedStudios are under implementation and expectedto be completed by March,2012

127

State NetworksState NetworksState NetworksState NetworksState Networks

Telecast of Regional services from all the 18 VLPTsin Leh district started w.e.f. 13th September 2011.

Automode LPTAutomode LPTAutomode LPTAutomode LPTAutomode LPTs (in rs (in rs (in rs (in rs (in replacement of old LPTeplacement of old LPTeplacement of old LPTeplacement of old LPTeplacement of old LPTs)s)s)s)s)

The following five automode LPTs (500 Watt in 1+1configuration) commissioned:

Narnaul Pilibhit(Haryana) (Uttar Pradesh)

Khargaon Jagdishpur(Madhya Pradesh) (Uttar Pradesh)

Chittorgarh(Rajasthan)

Apart from the above five locations, installation hasbeen completed at the following six locations andthese are expected to be commissioned by March,2012.

Panna Bhind (Madhya Pradesh)(Madhya Pradesh)

Coonoor (Tamilnadu) Shoranur (Kerala)

Azamgarh (DD News) Chanderi (Madhya Pradesh)(Uttar Pradesh)

HPTHPTHPTHPTHPTsssss

� Tower at Kumbhakonam erected to its fullheight of 150 M. HPT, Kumbakonam(permanent set up) and is expected to becommissioned by March, 2012.

� Tower at Amritsar erected to its full height.

Upgradation of Earth stationsUpgradation of Earth stationsUpgradation of Earth stationsUpgradation of Earth stationsUpgradation of Earth stations

Upgradation of ten Earth stations from (1+1)configuration to (2+1) configuration at Gangtok,Imphal, Kohima, Itanagar, Agartala, LehChandigarh, Port Blair, Hissar, & Panaji are underimplementation. Order placed for SITC of five Earthstations in North-East region. These Earth stationsare expected to be commissioned by Feb., 2012.

Remaining five Earth stations will be upgraded by2012. Upgradation of these Earth stations will enablethe programme contribution and distributionsimultaneously.

New Earth stationsNew Earth stationsNew Earth stationsNew Earth stationsNew Earth stations

Projects for establishment of five new Earth Stationsat Vijaywada, Indore, Gwalior, Rajkot & Gorakhpurhave been taken up and are at the different stagesof completion. These projects are expected becompleted by 2012.


DigitalizationDigitalizationDigitalizationDigitalizationDigitalization

Digitalization of Doordarshan with an outlay ofR 620 crore was approved in April'10. Major projectsapproved, as part of the scheme are:

� Full digitalisation of 39 Studio centres(31 partially digital & eight analog Studio centres)

� Establishment of digital HPTs at 40 places

Location of 39 fully digitalised studies are given atAnnexure V. Location of proposed digital HPTs (40nos.) are given at Annexure VI. Implementation ofthe above projects has been taken up. Studio centresare expected to be made fully digital by 2012. DigitalHPTs are expected to be installed in different phases,during 2013-14.

HDTVHDTVHDTVHDTVHDTV

HDTV refers to video having resolution five timeshigher than traditional television systems (Standard-Definition TV). Main features of HDTV are - Crystalclear & noise free picture, more realistic colors, widescreen picture and more viewing realism.

As part of 11th plan the following HDTV Projectsare under implementation:

(i) HDTV Studios at Delhi and Mumbai

(ii) HDTV Field production, Post production andPreview facilities at Delhi, Kolkata, Mumbai &Chennai

128

(iii) HDTV transmitters at Delhi, Mumbai, Kolkataand Chennai.

(iv) Multi Camera OB van (2 nos.) for outdoorproduction at Delhi and Mumbai.

The above mentioned projects are at different stagesand are expected to be completed by 2013 in phases.

ModerModerModerModerModernizat ion of Studio and Tnizat ion of Studio and Tnizat ion of Studio and Tnizat ion of Studio and Tnizat ion of Studio and Transmit terransmit terransmit terransmit terransmit terequipment. (No. of DD Tequipment. (No. of DD Tequipment. (No. of DD Tequipment. (No. of DD Tequipment. (No. of DD Transmitters given inransmitters given inransmitters given inransmitters given inransmitters given inAnnexure III)Annexure III)Annexure III)Annexure III)Annexure III)

Scheme of "Modernization, Augmentation andReplacement of Transmitter and Studio equipment"involving an outlay of R 299 crore was approved inFeb., 2011. Major projects approved, under thisscheme are—

(i) Replacement of existing old High PowerTransmitters (HPTs) at 15 locations.

(ii) Replacement of existing 60 Low PowerTransmitters (LPTs) by automode (1+1) 500Watt LPTs.

(iii) Modernization of 20 Studio centres—by wayof replacement of aging equipment like Camerachains, Production Switchers, Logo Generators& Colour monitors etc.(Existing DD Studiosgiven in Annexure IV)

TTTTTrainingrainingrainingrainingraining

Training Programmes for new recruits as well forupgradation of skills be existing personnel in tunewith new emerging technologies besidesmanagement programmes are conducted at the in-house training institutes viz STI (T) Delhi, DTILucknow, RSTIs (T) at Shillong, Bhubaneswar andMalad (Mumbai). Training courses are also conductedat IIT Kanpur, IIM Shillong and at certain otherinstitutes. In addition to this, training is provided by

Minister for I & B Smt. Ambika Soni addressing the 10th Doordarshan Annual Awards ceremonyin New Delhi

129

the equipment manufactures at their affective works.About 760 engineering officers have been providedtraining between April and November 2011 andabout 440 engineering officers to be trained during1st Dec. 2011 and 31st March, 2012. About 75engineering officers have been trained during 2011against various A/Ts by the equipmentmanufacturers on the for new equipment beinginducted into network. Workshops have beenorganised for the repair of defective equipment indifferent zones

DD National: The Flagship ChannelDD National: The Flagship ChannelDD National: The Flagship ChannelDD National: The Flagship ChannelDD National: The Flagship Channel

DD National channel has the largest terrestrialnetwork in the world reading about 91.2%population and covering 79% of land area of thecountry. DD National tops the list of channel in thecountry in terms of absolute viewership. The channellends a healthy mix of entertainment, informationand education. The service is available in terrestrialmode from 05.30 a.m. till midnight. In the satellitemode it is available round the clock. The telecasttime of different programmes of this compositepublic service channel is devised to cater to the needsof different viewers at different timings.

In the year 2011-12, all the major National Eventsduring the period viz Republic Day Parade,Independence Day celebrations, Presidents andPrime Minister's address to the joint session ofparliament, important parliament debates,Presentation of Railway and General Budget,Question Hour in Lok Sabha and Rajya Sabha, etc.were covered live. In addition, campaigns have beentaken up be various Govt. Departments,developmental programmes, socially relevant specialprogrammes e.g. Pulse Polio Campaign, Anti cancer,leprosy, Tuberculosis, dengue, Swine Flu and otherhealth related issues. Special campaign on primaryeducation for all, AIDS, consumer education, RoadSafety, free legal-aid to weaker sections of the societyect. have been the major plank of the telecasts.

Some of the popular sit-coms telecast on DDNational were Bunty Bubbly Ki Mummy, Mere Desh

Ki Beti, Hum, Ek Aangan Ke Ho Gaye Do,Muawazaa Madad Ya Abhishaap, Shama,Mangalsutra Ek Maryada, Kaisi Yeh Zindagani,Aashiyana, Sankatmochan Hanumaan, Yahan KeHum Sikandar, Kanaphusii, Magar Ke Nagar, Janani,Noorie, Hum Aise Kyoun Hai etc. Beside, GraminBharat, Panchayati Raj and Paryavaran Darshanwere also telecast.

As a run up to Commonwealth Games Delhi 2010a series of sports programmes were telecast onprime-time slots on DD-National from March 2010to September 2011. In-house programme viz-Mission Delhi 2010, Sports Ka Superstar: Khel QuizShow by Shri Sidharth Basu, Khel Khel Mein: KhelQuiz Show, On the Mark Get Set Go: Khel Quiz.ICC Cricket World Cup 2011 series, 34th NationalGames, Wimbledon & Roland Grass Tennis(FrenchOpen) were also aired on Doordarshan.

In order to revitalize the channel, a Self-FinanceCommissioning was introduced in the year 2005.This scheme was meant for the mid-prime-time slotsand prime-time slots in the National channel.Introduction of programmes under SFC has resultedin enhancing the quality and content of theprogramme. Thus leading to remarkable increasein viewership and also substantial increase in revenuefor Doordarshan.

DD NewsDD NewsDD NewsDD NewsDD NewsDD News is the only bilingual news channel in thecountry. News and Current Affairs programmingforms an important component of the channel mix.In the last eight years i.e. since its launch onNovember 3, 2003, Doordarshan News ChannelDD News has been fulfilling its role as a public servicebroadcaster. It is committed to present news andcurrent affairs in fair, balanced and objective manneraway from sensationalism. Having the uniquedistinction of being the only terrestrial cum satellitenews channel, DD News reaches the non-cable, non-satellite homes which account for the major portionof the population. It is also the news channel withthe largest reach in the country and the among themarket leaders in the "All Homes" category.

130

131

The channel in its programming mix is covering awide canvas of issues dealing with Politics, Business,Sports, International news events, Parliamentproceedings, health issues and Science andTechnology, Central Government FlagshipProgrammes, Crime etc. Inputs from remote areasmade available for telecast through broadband basedFTP link. Extensive coverage of Bihar AssemblyElections including live inputs from Correspondentsdeputed in a manner- so as to cover the majordistricts of the state and highlight poll related issues.

Special coverage of J & K and North Eastern statesand extensive exclusive coverage of the Sikkimearthquake were the highlights of the year. Addressof Indian Prime minister in Afghanistan Parliamentand in India-Africa summit in Ethiopia was telecastLIVE on DD News.

The newsroom operating on a 24x7 basisthroughout the year was instrumental in bringingthe latest to the millions of DD News viewers acrossthe country. The newsroom, the nerve centre ofthe channel, generated news bulletins by itsexperienced editorial team in English, Hindi, Urdu,Sanskrit and also for the hearing impaired.Doordarshan News started telecasting a 15-minutedaily bulletin for the Hearing Impaired at 0615 hrs.

The Business News Desk covered a number of issuesrelated to economic policy decisions of theGovernment, developments in the corporate world,personal finance, international economy and stockmarkets in its daily news coverage in 'Business Wrap'from Delhi in the evening and 'Business Hour' fromMumbai in the afternoon. Budget, Union RailwayBudget, RBI's Monetary Policy announcement weregiven live coverage along with panel discussions.The abroad visit of Prime Minister, Finance Minister,Commerce & Industry Minister to G20, BRICSmeeting and IMF meetings were given wide coveragethrough inputs from DD correspondents. Personalfinance related issues were taken up in the weekendprogramme ' Money Mantra'. The stock marketanalysis and phone-in based queries were replied to

in the weekend programme 'Market this Week' andBazaar Iss Hafte'.

Development communication besides awarnessamong the viewers through programmes like 'Jaanneka Haque' on 'Right to Information Act, 2005','Meri Desh Ki Dharti', on flagship programmes,'Mehnat Rang Layegi', on career and employmentopportunities in different field, 'Ehsaas', on varioussocio-economic issues are telecast on regular basis.

The inaugural Asian Hockey ChampionshipTournament in China won by India's men's teamwas extensively covered visually and with field reportsthrough a special arrangement. Wide coverage forthe first ever F1 race held in the country - TheBuddha International Circuit, was done by DD.

DD News receives large chunk of news stories andfootages through FTP (File Transfer Protocol) byusing internet. Previously, all these stories receivedthrough FTP were being transferred on pen driveand then taken to NLE for making packaged storyor useable visual by editing and giving voice over.

In order to improve and simplify the workflow, oneof the latest Canopus NLEs was connected on theLAN of FTP. This facilitated receiving of all FTPcontent directly on NLE's timeline and allowingimmediate editing of the received content includingvoiceover, if required.

In addition to the above, the same NLE has alsobeen configured with AVN (Asia Vision News) FTPsystem for receiving and sending AVN contentsdirectly to and from the news automation system.This also allows sharing DD News content amongstall AVN countries by uploading the content throughsame NLE.

In order to meet the requirement, one dedicatedinternet lease line was obtained from MTNL andwas passed through a protected firewall & wellconfigured proxy server for security, administrativecontrol and immunity from virus threats andconnected on ENPS network. This facilitated internetaccess on ENPS systems with negligible virus threats

132

and thus allowing journalists to take any story pickedup from internet directly on to ENPS through cut &paste.

DD News has 26 functional Regional News UnitsBureau across the country. The RNUs alsoincorporated the News items on the Video releaseof Full version of National Anthem "JANA GANAMANA" These RNUs telecast 109 bulletins in 19languages/dialects daily.

Weather News is also an important component ofDD News channel. A two-minute weather capsuleincluding forecast in Hindi and English was telecastthrice-a-day during the year.

Doordarshan News website www.ddinews.gov.in.provided the latest news updates. The website alsooffers live Doordarshan News bulletins on the netand has registered good response from within andoutside the country. The website has pages dedicatedto the categories like-Entertainment, Sci-Tech,Social, Health,Weather reports from four metro cities(New Delhi, Mumbai, Chennai & Kolkata), A DAILYPOLL QUESTION (on current Topic in whichviewers can answering YES or NO).

Also the Top Story of the day and the other fourHeadlines of the Homepage are linked to the officialGovernment of India website (www.india.gov.in) Thenews is updated in the (www.ddinews.gov.in)website.The website carried a special dedicated pagefor events in 2011:

� Budget presentation (February, 2011),

� State Assembly Election result (Assam, Kerala,Tamil Nadu, West Bengal & Pondicherry - inApril-May, 2011),

� 2011 ICC Cricket World Cup (February to April,2011)

DD BharatiDD BharatiDD BharatiDD BharatiDD Bharati

DD Bharati Channel was launched on 26th January,2002. The Channel has completed ten years on26th January, 2011. This Channel has been

telecasting programmes on, Art & Architecture,Culture, Music & Dance, Light Music, Devotional,Literary, Travelogue and preserving the country'sgreat heritage and values. The Channel wasrevamped on June 7th 2010. Since the channel istelecasting programmes on Art, Literature andCulture, an eight hour loop has been introduced,which is being telecast thrice a day.

The Channel focuses on literature, theatre, art,crafts, paintings, sculpture, Painting Sculpture,classical dance & music programmes performed bytop class artists of national and international fame,cultural heritage, monuments and places of historicaland religious importance, life & works of eminentpoets & writers etc.are also being telecast in thisband. DD Bharati has telecast Classic feature filmstill October 2011 at 20.00 hrs on every Thursday& Sunday.

DD Bharati Channel has attracted sponsoredprogrammes for: -

(a)(a)(a)(a)(a) SINDHU DARSHAN highlighting the Sindhuculture and traditions once in a week upto June-2011 and twice upto October 2011.

(b)(b)(b)(b)(b) SANSKRIT BHASHA SIKSHANAMprogrammes in Sanskrit Language by RashtriyaSanskrit Sansthan, New Delhi, thrice in a week.

In-House Programmes: - DD Bharati is in constanttouch with other DDK Kendras for procuring topquality literary programmes on eminent poets andwriters, Kavi Sammelan, Mushaira, Hasya KaviSammelan, Desh Bhakti, Kavya Gosthi etc. DDBharati has produced a prestigious programmetitled SHABD SHATABDI on literary legends likeAgyeya, Nagarjuna, Kedarnath Agrawal, FaizAhmed Faiz, Gopal Singh Nepali & ShamsherBahadur Singh on the celebration of their birthcentenary year. After this a series of SHATABDISMARAN has been produced on each literarylegend as mentioned above, at various Kendras ofDoordarshan by DD Bharati.

133

The other literary programmes produced in DDBharati are Patrika, Srijan and Kala Parikrama,Debate on the making of Indian Constitution, SpecialProgrames on the occasion of birth and deathanniversary of eminent personalities.

Live Events & CoveragesLive Events & CoveragesLive Events & CoveragesLive Events & CoveragesLive Events & Coverages: - DD Bharati has beentelecasting "Live" events of music, dance & literaryprogrammes from across the country such as: SachalTirth Vaagarth-Nishantketu-Swati-Satkar Granth-30th April 2011 at Delhi; centennial BirthAnniversary of Gurudev Rabindranath Tagore 2011-6th May 2011 at Dhaka (Bangladesh); InternationalSeminar of Global Warming & DisasterManagement: Law & Society-24th July 2011 atDelhi; International Literacy Day Celebrations 2011-8th Sep.2011 at Delhi; Prime Minister's ShramAwards 2010-13th Oct.2011 at Delhi; InauguralFunction of 17th International Children's FilmFestival of India-14th Nov.2011 at Hyderabad;Closing Ceremony of International Film Festival-3rdDec.2011 at Panaji (Goa) and Presentation of theNational Awards for the Empowerment of Personswith Disabilities-3rd Dec.2011 at Delhi.

The following events were telecast live, by DDBharati in 2012: Akhil Bharatiya Hasya KaviSammelan -1st Jan. 2012 at Bhopal; the InauguralFunction of the 15th World Sanskrit Conference-5th Jan.2012 at Vigyan Bhawan, Delhi; IslandTourism Festival (ITF)-5TH Jan.2012 at Port Blair;President Message -25th Jan.2012 at Delhi;Republic Day Celebration -26th Jan.2012 at Delhiand Beating the Retreat-29th Jan.2012 at Janpath,New Delhi.

Programmes under MOU with the outsideProgrammes under MOU with the outsideProgrammes under MOU with the outsideProgrammes under MOU with the outsideProgrammes under MOU with the outsideAgenciesAgenciesAgenciesAgenciesAgencies:-

Indira Gandhi National Open University (IGNOU)

PSBT/UNESCO:PSBT/UNESCO:PSBT/UNESCO:PSBT/UNESCO:PSBT/UNESCO: - Best documentaries on differentsocial issues, produced by eminent directors are beingtelecast every Thursday & Friday at 16:00 to 16:30hrs regularly on DD Bharati Channel.

DD: UrDD: UrDD: UrDD: UrDD: Urdududududu

On 15th August, 2011 DD Urdu completed fiveyears of its launch. During the year, commissioningwas notified for DD Urdu under which 430 freshproposal were received. In addition, 149 productionhouses requested amendments in their earlierproposals submitted in response to a notificationissued in 2009. The software, the expected to ----by the Channel,will increase its efficancy.

Urdu version of President message to the nation onthe eve of Independence Day was exclusively telecaston DD Urdu. Prime Minister's address to the nationfrom the Ramparts of Red Fort was also telecastlive on Independence Day.

During the period between 1st January 2012 and31st March 2012 special programmes are/beingtelecast:-

1. Urdu version of President's message to thenation on the eve of Republic Day 2012.

2. Mahatma Gandhi's Death Anniversary.

3. Birth Anniversary of Kaifi Azmi.

4. Centenary Celebrations of Saadaat HasanManto.

5. Centenary Celebration of Faiz Ahmed Faiz.

6. Mirza Ghalib's Death Anniversary.

7. Fakhruddin Ali Ahmed's Death Anniversary.

8. Maulana Abul Kalam Azad's Death Anniversary.

9. Sahir Ludhyanvi's Birth Anniversary.

10. Sir Syed Ahmed Khan's Death Anniversary.

DD IndiaDD IndiaDD IndiaDD IndiaDD IndiaDoordarshan opened its windows to the world bylaunching its international channel on 14th March,1995. The Channel, initially known as DD-Worldwas renamed as DD-India in 2002. The Channeloffers international viewers an update on the Indiansocial, cultural, political and economic scenario.

134

DD-India was launched with a mission “to buildbridges of communication with Indians living abroadand to showcase the real India, its culture, values,traditions, modernity, diversity, unity, agony andecstasy to the entire world through programmes ofhigh quality that will inform educate and entertainpeople in the highest traditions of public servicebroadcasting.”

DD-India carries News bulletins, Features on TopicalEvents, Entertainment Programmes, Feature Films,Music and Dance, Serials, Documentaries, News andCurrent Affairs, Events and Tourism.

Urdu, Gujarati, Tamil, Telugu, Malayalam, Sanskritand Punjabi News are Telecast all over the world.

DD-India is a round-the-clock and free-to-airChannel. DD-India is uplinked from New Delhi. Priorto 5th March 2011, DD-India was being uplinkedon Intelsat Satellite and was reaching 86 countriesacross the globe. As the agreement with Intelsatexpired on 5th March 2011, these 86 countriesstopped receiving the DD-India signal. However, asDD-India is now being uplinked on INSAT-4B, it isnow reaching 38 countries which are within thefootprint of INSAT-4B.

A strategy of distributing the channel and to havefootprint all over the world is under way inconsultation with MEA.

DD-India is taking vigorous steps to enrich itsprogramme content by refurbishing its fixed pointchart. At present eight hours programme loop isbeing telecast and the same is being repeated twicein 24 hours to suit the prime time zones of the world.

DD-India is also available on Doordarshan's satelliteDTH service DD Direct Plus.

AsiaAsiaAsiaAsiaAsiaAfghanistan, Bangladesh, Bhutan, Brunei,Darussalam, China (Partly), Cambodia, Hong Kong,Israel, Malaysia (Partly), Myanmar, Laos, Nepal,Pakistan, Singapore, Sri Lanka, Thailand, Vietnamand India.

CIS CountriesCIS CountriesCIS CountriesCIS CountriesCIS Countries

Armenia, Azerbaijan, Georgia(Partly), Kyrgyzstan,Tajikistan, Turkmenistan (Partly), Ukraine andUzbekistan (Partly).

Middle EastMiddle EastMiddle EastMiddle EastMiddle East

Bahrain, Iran, Iraq, Kuwait, Oman(Partly), Qatar,Saudi Arabia, Syria, Turkey (Partly), United ArabEmirates, and Yemen (Partly).

Sports ChannelSports ChannelSports ChannelSports ChannelSports Channel

A dedicated Indian Sports Channel of Doordarshanwas launched on 18th March 1999. Thetransmission of the channel was increased from 10hours to 12 hours a day from April 25, 1999 andconsidering the popularity of the Channeltransmission hours has been made round-the-clockfrom June, 2000. The Channel provided its audiencevariety of programmes/ coverage of sports eventslike:

1. Mumbai Standard Chartered Marathon

2. Delhi Half Marathon

3. Pune Marathon

4. Bangalore Marathon

5. Davis Cup

6. Santosh Trophy

7. National Games 2011, Ranchi

In addition to this, during the period (2010-11)Prasar Bharati gave wide coverage to variousNational-level Sports events held in India.

(a) In-house production of one-hour liveprogramme SPORTS HOUR in English &Hindi 30 minutes each comprises Sportsevents of National & International repute.

(b) In-house production of Programme "SportsPulse" for telecast on DD Sports.

(c) O.B. coverage as well as live runningcommentary on various Sports events ofNational & International repute.

135

(d) Telecast of Pre/Post Discussion Programmeon the ODI Cricket Series played between Indiaand England.

(e) Telecast of live studio discussion on AsianChampions Trophy Hockey (3rd to 11thSeptember 2011) held in China.

(f) Telecast of a live studio discussion programme"Caribbean Tour" on ODI cricket series playedbetween India vs. West Indies held in June2011.

(g) Telecast of live discussion on "Sultan AzlanShah International Hockey Championship"held in May 2011.

Doordarshan (Sports) is also telecasting various majorcricketing events held during the period as per thesports broadcasting signals (Mandatory Sharing withPrasar Bharati) Act 2007 notified on 19th March2007. The rights holder has to share live signals ofnotified sports events with Doordarshan for telecaston Doordarshan National and DTH Networks.

A decision had been taken to introduce the systemof cash outflow for covering non-Olympic andtraditional sports. The cash outflow amount ischarged mainly to meet expenses on moving DSNGand OB Van for the live coverage along with amountpaid to commentators. It was also decided tocontinue covering sporting events organized by thedifferent sports federations and association withwhom DD is in agreement for which it pays themfee towards telecast rights.

Ever since the Sports Broadcasting Signals(Mandatory Sharing with Prasar Bharati) Act 2007was notified, Doordarshan has been telecastingsports events of national importance on itsDoordarshan National terrestrial channel and free-to-air DTH network in compliance of the SportsAct.

In view of the public service mandate of PrasarBharati to promote sports, Prasar Bharati from timeto time exempted the cash outflow principle in:

� Armed and Para Military Forces

� Games of disabled

� Education and cultural institutions.

� Sports in rural areas - National or Regional level

� Promotion of Women Sports / events irrespectiveof discipline

� Events held in remote area like J&K, North EastStates, Himachal Pradesh, Ranchi, Chattisgarh,Andaman Nicobar and Lakshdeep.

TTTTTentative plan for period between Jan 1entative plan for period between Jan 1entative plan for period between Jan 1entative plan for period between Jan 1entative plan for period between Jan 1ststststst 2012 2012 2012 2012 2012and March 31and March 31and March 31and March 31and March 31ststststst 2012 2012 2012 2012 2012

(a) Daily live Sports Hour programme.

(b) Live commentary of various sports events ofNational and International repute.

(c) Live coverage of National Games 2012 to beheld in Thiruvananthapuram from February2012.

(d) London Olympic 2012.

Regional Language Satellite ChannelsRegional Language Satellite ChannelsRegional Language Satellite ChannelsRegional Language Satellite ChannelsRegional Language Satellite Channels

Doordarshan is presently operating 11 regionalLanguage Satellite Challens i.e;

DD Keralam DD Saptagiri

DD Odiya DD Sahyadri

DD Podhigai DD Chandana

DD Bangla DD Girnar

DD Kashir DD Punjabi

DD North East

Brief description of these channels are:

Sahyadri ChannelSahyadri ChannelSahyadri ChannelSahyadri ChannelSahyadri Channel

Sahyadri Channel (DD 10) started beaming Marathiprogrammes throughout India via Satellite from 15thAugust 1994. Its Telecast time increased to 17 hrsper day from 1st January 2000 and renamed asSahyadri Channel. From 5th April 2000 it becameround-the-clock channel. Sahyadri Channel is bothon Terrestrial Support from 6.00am to 9.00 amchannel runs (except on Sunday) & between1500and 2000 hrs and on Satellite Mode round the clock.

136

For the period frFor the period frFor the period frFor the period frFor the period from 1st April, 2011 to 31st Decemberom 1st April, 2011 to 31st Decemberom 1st April, 2011 to 31st Decemberom 1st April, 2011 to 31st Decemberom 1st April, 2011 to 31st December, 2011, 2011, 2011, 2011, 2011

A. Major ActivitiesA. Major ActivitiesA. Major ActivitiesA. Major ActivitiesA. Major Activities

S.No.S.No.S.No.S.No.S.No. Programme / activity (all in-house programmes)Programme / activity (all in-house programmes)Programme / activity (all in-house programmes)Programme / activity (all in-house programmes)Programme / activity (all in-house programmes) DateDateDateDateDate

1 Sahyadri Marathi cine award function 07.07.2011

2 Aashadi ekadashi - live telecast from Pandharpur 11.07.2011

3 Gokul ashtmi - live telecast 22.08.2011

4 Id-ul-Fitr 31.08.2011

5 Coverage of Ganpati festival & Aartis 01.09.2011

6 Navratri utsav Sept.-Oct.'11

7 Spl. prog. on Sahyadri channel's anniversary 02.10.2011

8 Vijaya Dashmi (shirdi) - live telecast from Shirdi 06.10.2011

9 Koja giri Purnima - spl. live t/c from studio 11.10.2011

10 Sahyadri Manik award function - 24.10.2011

11 Spl. Musical programme on Deepawali 26.10.2011

12 Spl. Deepawali programme at studio 26.10.2011

13 Public service broadcasting day 12.11.2011

14 Navjyoti award function -Nine girls from Maharashtra with extra ordinary talentare felicitated with the help of unicef 19.11.2011

15 Spl. prog. on Death Anniversary of Dr. B. R. Ambedkar 06.12.2011

16 Spl. Programme on Christmas 25.12.2011

17 New year eve programme for DD Sahyadri 25.12.2011

For the period from 1st January, 2012 to 31st March, 2012 (In-house programmes)For the period from 1st January, 2012 to 31st March, 2012 (In-house programmes)For the period from 1st January, 2012 to 31st March, 2012 (In-house programmes)For the period from 1st January, 2012 to 31st March, 2012 (In-house programmes)For the period from 1st January, 2012 to 31st March, 2012 (In-house programmes)

S.No.S.No.S.No.S.No.S.No. Programme / activityProgramme / activityProgramme / activityProgramme / activityProgramme / activity DateDateDateDateDate

1 Krishi Ratna Award function at studio - 13.01.2012

2 Hirkani Award function - 10.02.2012

3 Sahyadri Navratna Award function - 09.03.2012

137

Podhigai ChannelPodhigai ChannelPodhigai ChannelPodhigai ChannelPodhigai Channel

Regional Language Tamil Satellite Channel viz.,Podhigai started its functioning on the Pongal dayi.e., 15.1.2001 with round-the-clock transmission.Considering the genre of programmes telecast it iscoined as 'infotainment Channel'. The compositionof Programmes by content is as follows:

ContentContentContentContentContent PercentagePercentagePercentagePercentagePercentage

Information 36.4

Education 16.8

Entertainment 46.8

To give a fresh look to the Podhigai Channel, itscontent and the features of the programme gotchanged now and then.

Important in-house programmesImportant in-house programmesImportant in-house programmesImportant in-house programmesImportant in-house programmes

Podhigaiyin Kaalai Thendral, Needhi MandraSeidhigal, Seidhigal, Emergency Action, SuvaiyoSuvai(recipe), Ellaame Sangeethamthaan,NamVirunthinar, Thullatha Manamum Thullum, KaraSaram(Talk show), Vaaliba Vaali, Vaniga Thagavalgal,Theneer Neram, Konjam Kavidhai Konjam Theneer,Azhagukalai, Endrum Inimai, Sirippu vedigal,Ponvilayum Bhoomi(Agrculture), Hello Ungaludan(phone-in-live) Suththamum Soozhalum, KonjumSalangai and Kannabiran Kadhaiyamudham.

DD GirDD GirDD GirDD GirDD Girnarnarnarnarnar

DD Girnar channel was named DD Girnar fromSeptember 15, 2008. It covers an area of 86% andhas a reach of 87.0% which is a 24-hour channelwith, terrestrial support operating between1500 hrs and 2000 hrs. The Channel reach for DDGujarati (DD Girnar) is 29.1 and its share is 2-3% inall TV homes. The yearly programmes of Rathyatra,Janmashtami and Kite Festival are covered live/differed live mode. It has successfully established itscredentials as a production house by undertakingproduction on different contemporary issues andGovernment schemes.

DD KashirDD KashirDD KashirDD KashirDD Kashir

Launching of DD Kashir is no doubt a turning pointin the history of DDK, Srinagar. Initially four hoursdaily service was available through terrestrialX-mission started w.e.f. 27.03.1995. But in twosense the identity of DD Kashir as a separateRegional Satellite Channel was established offer itsformal inauguration on 26.06.2000. DD Kashir isa 24-hour satellite channel but presenting availablethrough terrestrial x-mitters located in different partsof valley. This channel telecast programme culturallyand ethnically linked with the local people.

The regional channel (on DD-I) has four hoursx-mission from 1600 hours to 2000 hours fromMonday to Saturday which is being telecastsimultaneously from DD Kashir and regional channel(1600 to 2000 hrs.).

In the last six years, DD Kashir has touched theheights of popularity among viewers because of itsqualitative programmes under different formats andgeneres. Information, education and entertainmentis provided to viewers in different categories ofprogrammes.It is also running J&K media campaignprogrammes and at present 13 programmes arebeing telecast, as follows:

Sadhbavana, Janoob Asia, Khabarnama, Ptv SachKya Hai, Hum bhi mounah mein zubaan rakhtayhain, Halat-e-Hazara, Pakistan Reporter, KashmirNow, Kashmir Nama, Sarhad Ke DO Rukh, Dateline Kashmir, Tarz-e-Hayat, Darceeha, Such to yehHai.

The features of DD Kashir has been furtherimproved. Good Morning J&K - a morning showprogramme will soon be part of Kashir Channel.It shall have programme in puts from all the threeregions of J&K State-Jammu, Kashmir andLadakh. It will cater to all sections of populationlike youth, women, children and other agegroups.Besides it will highlight cultural heritage, religioustolerance and national intergration to attract moreviewership.

138

DD SaptagiriDD SaptagiriDD SaptagiriDD SaptagiriDD Saptagiri

DD Saptagiri is a Telugu language satellite Channelsupported by Doordarshan studios in Hyderabad,Vijayawada and Warangal. It was launched on 10thOctober, 1993 and became a round the clock servicein 2000.

DD MalayalamDD MalayalamDD MalayalamDD MalayalamDD Malayalam

It was launched on 15th August, 1994 and becamea 24 hr. service channel in 2000. The Channel issupported by Doordarshan studios inThiruvananthapuram, Thrissur and Calicut. In theterrestrial mode, DD Malayalam reaches, nearly by100% population of Kerala. DD Malayalam isavailable all over the country and in 68 countriesacross the globe.

DD Malayalam has been able to make deep inroadsin the information and entertainment market withthe introduction of new genre of programmes likelive current affairs debate, stock market analysis, livequiz shows, women's programmes, live andinteractive health programmes, youth shows,children's programmes, morning shows, culturalmagazines, live musical shows and film basedprogrammes etc. while keeping the special audienceand target group programmes intact.

DD ChandanaDD ChandanaDD ChandanaDD ChandanaDD Chandana

DD Chandana is Kannada language satellite Channellaunched on 15th August, 1994. Backed withDoordarshan studios in Bengaluru and Gulbarga. itbecame round-the-clock satellite channel in 2000and its coverage expanded to more than 30 countriesfrom 24th March, 2003. DD Chandana has donebusiness worth `. 3,03,64,051/- during April toOctober, 2011. Brief description of programme ofDD Chandana during the period is :

The DD Kendra has started some innovativeprogrammes as a channel driver. They are 'MadhuraMadhuravee Manjla Gaana' - Kannada film songsbased programme and special invited audienceprogrammes during religious/national festivals. The

telecast of live/deferred live/recorded versions ofthese have also become a source of revenuegeneration for the Kendra. Two programmes ofsimilar, nature are in the pipeline. Some moreprogrammes will be prepared in the quarter fromJanuary, 2012 to March, 2012 as well.

To welcome the New Year, 2012, a specialprogramme was telecast on the mid night of 31stDecember, 2011 on DD Chandana channel.

Programmes 'Belagu' and 'That Anta Heli' (Quiz)which now on air are popular among the viewers.Further these are ideal programmes showcasing theachievements of known/unknown veterans and evenyoungsters who made big in the respective fields.This platform will be aptly used to introduce newtalents to viewers in the coming months.

Programmes like Hello Chief Minister, Hello Minister,Hello Lokayukta, Hello Police Commissioner arebeing planned for telecast.

DD BanglaDD BanglaDD BanglaDD BanglaDD Bangla

DD Bangla was launched on 20th August, 1992. Itbecame 24-hour Channel from 1st January, 2000and from then onwards there was no looking backand with steady strides it achieved several milestonesin the sphere of Public Service Broadcasting.

DD Bangla has been playing an important role inpreserving and furthering the cultural heritage ofBengal and has been a popular Channel among theBengali audience in the country.

DD North-EastDD North-EastDD North-EastDD North-EastDD North-East

DD North-East was launched on 15th August, 1994and it became 24-hour Channel from 27thDecember, 2000. The Channel going by itscommitment to the people of Assam is successfullyproducing and telecasting programmes in variousformats and has been acknowledged by the viewers.

DD-6 (ODIA)DD-6 (ODIA)DD-6 (ODIA)DD-6 (ODIA)DD-6 (ODIA)

The Regional Language Satellite Channel (RLSC)of Doordarshan for Odia Language started on

139

2.11.1993 was made a 24-hour channel on01.04.2001(on the occasion of Utkal Divas, theFoundation Day of Odisha State). With round-the-clock-service, the art and culture, literature, tourism,song & dance and rich heritage of Odisha got aplatform in reaching out to millions of people in theState as well beyond the State boundaries. Atpresent, DD-6 (Odia) Channel is getting terrestrialsupport of 55 hrs 30 minutes transmission per weekand the rest 112 hours 30 minutes durationtransmission is exclusively on Satellite mode. Mostof its programmes are produced at Bhubneshwar,Sambalpur and Bhawanipatna.Various activities ofDD-6(Odia) during the period 2011-12 are:

Utkal Pragyan Samman-2011, The World FamousCar Festival (Rath Yatra) of Lord Jagannath, LordBalabhadra & Devi Subhadra and The Return CarFestival (Bahuda Yatra) of Lord Jagannath wastelecast Live from Puri ,The Suna Besha (GoldenAttires) of the deities was telecast Live from Puri on12th July, 2011. for a duration of 3 hours.TheFoundation Day Programme of Doordarshanentitling "SAPTARANGA" was telecast on 15th

September, 2011 in a befitting way. A one-hourentertaining programme was telecast from theKendra.

Introduction of new programmes on DD-6 (Odia)Introduction of new programmes on DD-6 (Odia)Introduction of new programmes on DD-6 (Odia)Introduction of new programmes on DD-6 (Odia)Introduction of new programmes on DD-6 (Odia)

To bring variety as well novelty in the programmesof DD: 6(Odia), new programmes have beenintroduced :

1) Ama Rosei (on cooking tips) - telecast between1.30 PM and 2.00 PM from Monday to Friday

2) Aain Seba (on Legal Hints) A live Phone-inprogramme being telecast between 5.02 PMand 5.30 PM on every Wednesday

3) Hello Doctor (on Health Hints) A live Phone-in programme being telecast between 5.02 PMand 5.30 PM on every Monday

4) Apananka Sahara (Know Your Town) - telecastbetween 9.00 AM and 9.30 AM on Sunday

5) Bharat Nirman (Flagship programme inMagazine Format) - telecast between 6.30 PMand 7.00 PM on Friday

6) Pragati (Bane Naxalism) - telecast on everyFriday between 5.02 PM and 5.30 PM

7) Kantha Kahe Kahani (NRHM Project) - A 52 -episode Programme on Serial mode inMagazine Format started from 29thMarch'2011. The Programme is sponsored byState Institute of Health & Family Welfare,Government of Odisha. The programme istelecast on every Tuesdays at 17.02 hrs.

8) Ama Paribesha (Paryavaran Darshan) - telecaston every Saturday at 17.02 hrs under MassMedia Support to Environment Awareness"

9) Parikrama (Current Affairs Programme) - ALive Discussion Programme on Current Topicstelecast on every Friday, at 20.02 hrs.

10. Sanjeevani (Health Awareness) - telecast on everyTuesdays at 17.02 hrs. Topics not covered byKalyani are included in this programme.

11. Byakti Abhibyakti ( Personality Based from MusicField ) - telecast on last Thursday of the month.

DD PunjabiDD PunjabiDD PunjabiDD PunjabiDD Punjabi

DD Punjabi Channel was launched on 6th August,1988 and became a 24-hour service channel from5th August, 2000. In terrestrial mode DD Punjabihas almost 100% reach in the State of Punjab.Doordarshan Kendra Jalandhar is the main sourceof supply of Punjabi programmes for telecast onDD Punjabi Channel. The 24-hour transmission ofDD-Punjabi is divided into five parts under the titlesAmrit Vela, Sajjri Saver, Day Time Transmission,and Evening Transmission & Night Transmission.This Channel also carries programmes on Sports,Live Events and programmes of entertainment.Other programmes telecast during 2011-12 are:Qanooni Nukte : Qanooni Nukte, Ajj Da Masla,Doctor Nu Milo, Khirki a magazine programmetelecast live at 14:00 hrs. for Middle East viewers.

140

DD CommercialDD CommercialDD CommercialDD CommercialDD Commercial

Doordarshan Commercial Service is responsible forbooking of advertisements of goods and services onDoordarshan. Booking of advertisement andsponsorship are normally accepted throughaccredited and registered agencies and also on directplacement on advance payment without agencyCommission. New Commercial units have beensetup at Regional Kendras, where such facilities werenot available. Doordarshan also accept scrolladvertisement at High Power Transmitters (HPT) andLow Power Transmitters (LPT), where there is noorigination of Programme. Total revenue earnedthrough commercial section for the year 2010-11is ` 1092.52 Crore and for the year 2011-12 is` 508.05 Crore (till September, 2011).

middle-men (read private agencies), pro-activeapproach, dynamic marketing tools & strategies,on-time launch & completion has paid rich dividendsto Development Communication Division. Duringthe year, the Division recorded over 1300% increasein revenue since its inception.

During the year, 1664 programmes were producedby 16 Kendras in ten languages & dialects.

Facilitated by the systems set-up by DevelopmentCommunication Division, DD Kendras in the fieldhave entered partnerships with State Governmentsfor in-house productions. The model has beenreplicated in setting up of Agricultural & Narrowcasting Cell with more and more govt. and non-government agencies seeking partnerships withDoordarshan for production & telecast of sociallyrelevant programms.In 2010-2011 DCDpartnership with UNICEF for its popular serial"Kyunki Jeena Isi Ka Naam Hai" has been extendedfurther.

Adding to the list of awards and recognitions, theWHO selected Doordarshan for India's longestrunning health campaign Kalyani, an in-houseproduction of Doordarshan. The programme, wasexhibited by Ministry of Health & Family Welfare atInternational Trade Fair at Pragati Maiden. Thecampaign has been expanded to 21 states in 13languages and 17 dialects.

NarrNarrNarrNarrNarrow-Castingow-Castingow-Castingow-Castingow-Casting "Mass Media Support to Agriculture Extension", wasintroduced in 2004 has three-tier approach:

Development Communication DivisionDevelopment Communication DivisionDevelopment Communication DivisionDevelopment Communication DivisionDevelopment Communication Division

Doordarshan has set up DevelopmentCommunication Division in March, 2001 (initiallynamed Govt. Business Cell) to enhance revenue theover Govt. agencies. Direct marketing, eliminating

141

1. On the National Channel: Country specificAgriculture programmes are telecast six daysa week (Monday to Saturday), from 6:30 amto 7:00 am.

2. On 18 Regional Channels: State specificAgriculture programmes are telecast five-daysa week (Monday to Friday), for the duration of30 minutes on the respective RegionalLanguage Satellite Channels (RLSS) from 6.00pm to 6.30 pm.

3. In "Narrow casting" Mode: Area specificinformation, produced twice a week, is beingtelecast five days a week (Monday to Friday) inthe evening through PGFs and Regionalkendras over 180 transmitters across thecountry. This caters to the area-specificinformation and to the need of the farmersof more than 140 districts across the country.

All aspects of the Agriculture, Horticulture,Veterinary Sciences and Fisheries are included inthe programmes. Weekly live Phone-in programmes,updated information on weather and Crop seminarsare some of the important features of theseprogrammes. Agriculture News Bulletin, Mandi BhavBulletin (market prices), publicity of minimumsupport price (MSP), campaign on seed treatmentduring kharif and related information on agricultureis disseminated at regular intervals.

The date-wise schedule of programmes of each ofthe 55 production centers are uploaded on a specificportal (www.dacnet.nic.in/csms), so that plannersand educated farmers can receive advanceinformation about the programmes that would betelecast everyday.

Paryavaran DarshanParyavaran DarshanParyavaran DarshanParyavaran DarshanParyavaran Darshan

Doordarshan has implemented a scheme "MassMedia Support to Environmental Awareness",supported by Central Pollution Control Board, inDD-National and 18 Regional kendras during 2011-

12. As per the scheme a weekly programme titled"Paryavaran Darshan" is being telecast focusing onvarious environmental issues specific to respectiveregions in respective languages. In view of capacitybuilding a two-day workshop was organized at Delhiby CPCB for the producers of Paryavaran Darshan.

ROBOCONROBOCONROBOCONROBOCONROBOCON

Robocon (Robotic Contests) in India was started byDoordarshan in 2002 with just four participants.This number swelled to 58 during the NationalRobocon 2011.

InterInterInterInterInternational Robocon 2011national Robocon 2011national Robocon 2011national Robocon 2011national Robocon 2011

The International Robotic Contest, 2011 was heldat IMPACT Arena Bangkok, Thailand in which 19Engineering Colleges from 18 countries participated.The theme for Robocon 2011 declared by MCOTwas "Lighting Happiness with Friendship".

Indian National Robocon, 2011Indian National Robocon, 2011Indian National Robocon, 2011Indian National Robocon, 2011Indian National Robocon, 2011

The National Robocon 2011 was organized by thejoint efforts of Doordarshan and MAEER'sMaharashtra Institute of Technology (MIT) from 2ndto 5th March 2011 at the Shiv Chhatrapati KridaSankul, Balewadi, Pune. A total of 58 teamscompeted represented India in the internationalcontest. Nirma Institute of Technology University,Ahmedabad emerged the winner.

Ensuing Robotic ContestsEnsuing Robotic ContestsEnsuing Robotic ContestsEnsuing Robotic ContestsEnsuing Robotic Contests

The next International Robotic Contest 2012 willbe organized in Hong Kong on the theme "In pursuitof peace and prosperity". The details and rules areavailable at www.aburobocon2012.h.k.s. TheNational Robocon 2012 is scheduled to be held from1st to 3rd March 2012 at Balewadi, Pune.

DD ArchivesDD ArchivesDD ArchivesDD ArchivesDD Archives

Archiving is a continuous process in any broadcastingagency as important recordings are preserved forfuture telecast and for future generation and Indianbroadcasting is no exception to it. Doordarshan is

142

the biggest and was the first Audio-Visual platformof Information, Education & Entertainment. It hasa history of more than 50 years. But there was noprovision to protect the rare and valuableprogrammes telecast through its various channelsover the years. From 1959 to 2003 DD Archiveswas more or less a storehouse and archiving wasonly a process of not erasing recordings which weredeemed to be important by individuals. DoordarshanArchives reinvented itself in 2003 with a newapproach and prepared itself to meet the challengesof Audio Visual Digital World.

DD-Archives have been providing services to thefollowing categories:-

� Digitization of the Programmes

� Release of DVDS & CDS

� Sales of Archival Footage’s

� Customised DVDS

� Supply of Software for Channels

Digitization of ProgrammeDigitization of ProgrammeDigitization of ProgrammeDigitization of ProgrammeDigitization of Programme

DD-Archives has taken a major step towardsdigitization by acquiring Media Asset ManagementSolution with eight ingest points and five terabyteon line storage and 19 LTO4 tapes which can storeroughly 1200 hours of digitized and archievedcontent. As it is evident, this is only a small beginningtowards the migration of archival programmes intodigital domain. At present, approximately 1000 hrs.of digitized material have been archived.

During the year 2011, details of digitized (Dubbing)hours are:

1. Beta 579

2. Umatic 193

3. DVC 152

4. BCN 94

TTTTTotal Hours:otal Hours:otal Hours:otal Hours:otal Hours: 10181018101810181018

Release of DVDs & CDsRelease of DVDs & CDsRelease of DVDs & CDsRelease of DVDs & CDsRelease of DVDs & CDs

A) The prestigious DVD project celebrates 100titles this year. On 4th January, 2011 followingDVDs were released by Minister for I&BSmt. Ambika Soni.

1. The Paintings of India - set of 06 DVDs -directed by Benoy K. Behl

2. Secrets of Shastras re-veiled by Gurus - set of5 DVDs -

� Bharatanjali

� Natyopasna

� Natyashastra

3. Surabhi - A DVD on 125 years of TheatreMovement in Andhra Pradesh

4. Filigree of Rhythm - showcasing DVDs of GreatTabla Master - Ustad Ahmadjaan Thirkwaa, Pt.Kishan Maharaj, Pt. Samta Prasad - set of 2DVDs

5. The Path breaking dancer - Dr. Sonal Mansingh- set of 2 DVDs

B). Three home DVDs were released during afunction organized by AIR held on 29th June, 2011at DDK Chennai by Dr. S. Jagathrakshakan,Minister of State for I & B.

1. Kannanin Aaramudhu ( Discourses on SrimadBhagwad Gita by Vellukudi Krishnan in Tamil)

2. Bhamakalapam (Traditional operatic dance inKuchipudi by Alekhya Punjala)

3. Lalgudi G. Jayaraman, Violin Recital

Following projects are complete but awaitingFollowing projects are complete but awaitingFollowing projects are complete but awaitingFollowing projects are complete but awaitingFollowing projects are complete but awaitingreleasereleasereleasereleaserelease

1. Shabd Shatabdi Project:

Doordarshan Archives completed the work oftwo valumes of Shabd Shatabdi Project. Thiswill also be accompanied by an e- book which

143

will contain Audio-visual content oncontemporary poets.

� Shamsher Bahadur Singh

� Agneya

� Nagarjun

� Kedarnath Aggarwal

2. DVD - Light Music - Compositions ofPt. Mohinder Sarin.

3. Following titles are nearing completion:-

a)Pt. Kumar Gandharva - one DVD(classical)

b)Dhrupad - Dhamar

Sale of Archival footage & customized DVDsSale of Archival footage & customized DVDsSale of Archival footage & customized DVDsSale of Archival footage & customized DVDsSale of Archival footage & customized DVDsupto 31-10-2011upto 31-10-2011upto 31-10-2011upto 31-10-2011upto 31-10-2011

Revenue from Commercial DVDs R63.57 Lakh

Revenue from Customized DVDs(Sale of footage) R10.24 Lakh

Total revenue : R73.81 Lakh

Supply of software for channelsSupply of software for channelsSupply of software for channelsSupply of software for channelsSupply of software for channels

DD archives create software for telecast in RegionalChannels

DD Annual ADD Annual ADD Annual ADD Annual ADD Annual AwarwarwarwarwardsdsdsdsdsDoordarshan instituted the DD Awards in 2001 torecognize and felicitate thematic, aesthetic andtechnical excellence of in-house Productions. Themain objective of these awards is to promote acompetitive sprit among the staff for quality andinnovative productions. The annual award functionis an opportunity for learning and moral boostamong the talented producers from differentKendras. On the maiden award function, 34categories were awarded.

In the year 2010, the 10th DD Annual Awardpresentation ceremony was held in Delhi on 25thMay 2011. Awards in a total 32 categories were

given away. Minister for Information & Broadcastingannounced a new award category Innovative Ideas& Innovative Treatment for Doordarshan AnnualAward 2011. A total revenue of R 80 lakh accruedin the 10th Doordarshan Annual Award ceremony.

The 11th DD Annual Award presentation ceremonyis scheduled to be held in February 2012. Totalnumber of categories for Programme/Engineering/News are 32. Awards introduced for “InnovativeIdeas & Innovative Treatment and BestCommissioned Programme” has been finalized.

ABU conference was held in New Delhi in the monthof November, 2011 and programmes in differentcategories such as, live events, documentary, drama,children, youth, entertainment etc. were selectedfrom different DDKs for ABU Award 2011.

Hindi SectionHindi SectionHindi SectionHindi SectionHindi SectionTo ensure the compliance of the Official Languagepolicy and instructions relating to the progressiveuse of Hindi, there is separate Hindi Section in theDoordarshan Directorate. The main activities of thesection during the year 2011-12 are:

1. All documents under Section 3(3) of the OfficialLanguage Act 1963, were issued in bi-lingualform and all letters received in Hindi werereplied to in Hindi.

2. To review the position of the compliance ofthe Official Language policy in the Directorate,four meetings of the Official LanguageImplementation Committee were held duringthe year. Besides, Hindi workshops wereorganized from time to time to createawareness among the officers/employeesregarding Official Language Hindi and tomotivate them to do official file work in Hindi.

3. Three Doordarshan Kendras viz. Delhi inregion 'A', Rajkot in region 'B' and Chennai inRegion 'C' were awarded Rajbhasha Shieldsfor performing maximum work in Hindi in theirrespective regions during the year 2009-10.

144

4. Sixth issue of Directorate's Hindi housemagazine 'Darshan' was released.

5. Hindi Fortnight was organized from 1st to 15thSeptember, 2011. Various competitions wereheld during this period and cash prizes weregiven away to the successful participants.

6. A lecture on eminent Hindi writer and criticDr. Manager Pandey was organized on 25thMarch, 2011 under the Shaheed GaneshShankar Vidyarthi Vyakhyanmala.

Seven Hindi magazines published by variousDoordarshan Kendras were awarded shields/trophies under the Best Magazine Award Schemeduring the year.

Audience ResearAudience ResearAudience ResearAudience ResearAudience Researchchchchch

The Audience Research Unit of Doordarshan withits 19 field units located with Doordarshan Kendrasall over the country, is involved in Research studieson various aspects of broadcasting since 1976.


Growth of DoordarshanGrowth of DoordarshanGrowth of DoordarshanGrowth of DoordarshanGrowth of Doordarshan

DateDateDateDateDate Studio CentresStudio CentresStudio CentresStudio CentresStudio Centres TTTTTransmittersransmittersransmittersransmittersransmitters

HPTHPTHPTHPTHPTsssss LPTLPTLPTLPTLPTsssss VLPTVLPTVLPTVLPTVLPTsssss T/PsT/PsT/PsT/PsT/Ps TTTTTotalotalotalotalotal

31.03.1959 - - - - - -

31.03.1960 1 1 - - - 1

31.03.1970 1 1 - - - 1

31.03.1980 10 18 - - - 18

31.03.1990 19 59 374 72 18 523

31.03.2000 49 97 719 255 19 1090

31.03.2002 58 146 823 319 20 1308

31.03.2007 64 204 826 351 18 1399

31.03.2011 66 214 812 371 18 1415

31.12.2011 67 214 812 371 18 1415

During the year 2010-11 the Audience ResearchUnit contribution is as follow:

� Analysis and reporting of TAM TVR on weeklybasis.

� Preparation of annual report of Prasar Bharatifor 2010-11 and Ministry of I&B for the year2010-11.

� Report finalized on "Impact of DD, Pvt. Cable& Satellite channel on women and family inIndia".

� Revised rural DART Panel Survey coveringwhole of India based on the recommendationof the Parliamentary Standing Committee onIT Technology started from August, 10. Basedon its regular feedback on rural DART areprovided to DG: DD.

� Report on Study on provision of DTHreceiver-study of its usefulness and viewersperception is complete.

145

Annexure-IIAnnexure-IIAnnexure-IIAnnexure-IIAnnexure-II

Doordarshan Satellite ChannelsDoordarshan Satellite ChannelsDoordarshan Satellite ChannelsDoordarshan Satellite ChannelsDoordarshan Satellite Channels

All India DD National DD Rajya Sabha DD Urdu DD Bharati

Channels (7) DD Sports DD Gyan Darshan DD News

Regional DD Podhigai DD North East DD Odiya DD Bangla

Channels (11) DD Keralam DD Chandana DD Girnar DD PunjabiDD Saptagiri DD Sahyadri DD Kashir

State Networks Uttarakhand Arunachal Pradesh Bihar Mizoram

(15) Jharkhand Himachal Pradesh Tripura Rajasthan

Meghalaya Madhya Pradesh Manipur Nagaland

Chhatisgarh Uttar Pradesh Haryana

International DD India

Channel (1)

HD TV Channel (1) DD - HD

146

A

nnex

ure-

III

Ann

exur

e-III

A

nnex

ure-

III

Ann

exur

e-III

A

nnex

ure-

III

NU

MB

ER

OF

DO

OR

DA

RS

HA

N T

RA

NS

MIT

TE

RS

NU

MB

ER

OF

DO

OR

DA

RS

HA

N T

RA

NS

MIT

TE

RS

NU

MB

ER

OF

DO

OR

DA

RS

HA

N T

RA

NS

MIT

TE

RS

NU

MB

ER

OF

DO

OR

DA

RS

HA

N T

RA

NS

MIT

TE

RS

NU

MB

ER

OF

DO

OR

DA

RS

HA

N T

RA

NS

MIT

TE

RS

Sl.

Sl.Sl.

Sl. Sl.

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

No.

No.

No.

No.

No.

Sta

te/U

TS

tate

/UT

Sta

te/U

TS

tate

/UT

Sta

te/U

TP

rim

ary

Cha

nnel

( D

D 1

)P

rim

ary

Cha

nnel

( D

D 1

)P

rim

ary

Cha

nnel

( D

D 1

)P

rim

ary

Cha

nnel

( D

D 1

)P

rim

ary

Cha

nnel

( D

D 1

)N

ews

Cha

nnel

( D

D N

ews)

New

s C

hann

el (

DD

New

s)N

ews

Cha

nnel

( D

D N

ews)

New

s C

hann

el (

DD

New

s)N

ews

Cha

nnel

( D

D N

ews)

Reg

iona

l pr

ogra

mm

esR

egio

nal

prog

ram

mes

Reg

iona

l pr

ogra

mm

esR

egio

nal

prog

ram

mes

Reg

iona

l pr

ogra

mm

esdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

oftr

ansm

issi

ontr

ansm

issi

ontr

ansm

issi

ontr

ansm

issi

ontr

ansm

issi

on

HP

TH

PT

HP

TH

PT

HP

T ssss sL

PT

LP

TL

PT

LP

TL

PT ssss s

VL

PT

VL

PT

VL

PT

VL

PT

VL

PT ssss s

TTTT Trprprprp rp

TO

TT

OT

TO

TT

OT

TO

T AL

AL

AL

AL

AL

HP

TH

PT

HP

TH

PT

HP

T ssss sL

PT

LP

TL

PT

LP

TL

PT ssss s

VL

PT

VL

PT

VL

PT

VL

PT

VL

PT ssss s

TO

TT

OT

TO

TT

OT

TO

T AL

AL

AL

AL

AL

HP

TH

PT

HP

TH

PT

HP

T ssss sL

PT

LP

TL

PT

LP

TL

PT ssss s

VL

PT

VL

PT

VL

PT

VL

PT

VL

PT ssss s

TO

TT

OT

TO

TT

OT

TO

T AL

AL

AL

AL

AL

1A

ndhr

a P

rade

sh9

751

854

610

1010

2A

runa

ncha

l P

rade

sh1

339

144

11

0

3A

ssam

420

11

262

13

0

4B

ihar

432

238

22

40

5C

hhat

isga

rh4

158

271

10

6G

oa1

11

10

7G

ujar

at7

5158

43

73

3

8H

arya

na2

1315

17

80

9H

imac

hal

Pra

desh

37

392

512

13

0

10Ja

mm

u &

Kas

hmir

107

691

875

38

48

1830

11Jh

arkh

and

317

222

22

15

0

12K

arna

taka

847

554

26

77

13K

eral

a4

2024

32

54

4

14M

adhy

a P

rade

sh8

606

744

40

15M

ahar

asht

ra8

7886

510

1520

20

16M

anip

ur2

14

71

10

17M

egha

laya

23

21

82

20

18M

izor

am2

12

16

11

20

19N

agal

and

22

62

121

12

0

20O

dish

a5

621

682

72

1116

16

21P

unja

b4

41

93

14

0

22R

ajas

than

765

172

914

48

0

147

24Ta

mil

Nad

u6

441

512

911

17

8

25Tr

ipur

a1

51

18

11

20

26U

ttar

Pra

desh

1152

366

710

118

0

27U

ttar

akha

nd1

1533

251

12

30

28W

est

Ben

gal

819

274

26

11

2

29A

& N

Isl

ands

11

1820

11

68

0

30C

hand

igar

h1

10

0

31D

adra

& N

agar

11

00

Hav

eli

32D

aman

& D

iu2

20

0

33D

elhi

11

11

0

34L

aksh

adw

eep

Isla

nds

11

27

77

7

35P

uduc

herr

y1

11

31

11

1

Tota

l1

31

72

52

60

181

13

473

7917

16

96

894

10

8

Not

e:In

add

ition

to

abov

e tr

ansm

itter

s, f

our

digi

tal

tran

smitt

ers

(HP

Ts)

at f

our

met

ros

are

in o

pera

tion.

Tota

l N

o. o

f tr

ansm

itter

s :1

415

Sl.

Sl.Sl.

Sl. Sl.

Sta

te/U

TS

tate

/UT

Sta

te/U

TS

tate

/UT

Sta

te/U

TP

rim

ary

Cha

nnel

(D

D 1

)P

rim

ary

Cha

nnel

(D

D 1

)P

rim

ary

Cha

nnel

(D

D 1

)P

rim

ary

Cha

nnel

(D

D 1

)P

rim

ary

Cha

nnel

(D

D 1

)N

ews

Cha

nnel

(D

D N

ews)

New

s C

hann

el (

DD

New

s)N

ews

Cha

nnel

(D

D N

ews)

New

s C

hann

el (

DD

New

s)N

ews

Cha

nnel

(D

D N

ews)

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

DD

1 t

rans

mitt

ers

rela

ying

No.

No.

No.

No.

No.

Reg

iona

l pr

ogra

mm

esR

egio

nal

prog

ram

mes

Reg

iona

l pr

ogra

mm

esR

egio

nal

prog

ram

mes

Reg

iona

l pr

ogra

mm

esdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

ofdu

ring

ent

ire

dura

tion

oftr

ansm

issi

ontr

ansm

issi

ontr

ansm

issi

ontr

ansm

issi

ontr

ansm

issi

on

HP

TH

PT

HP

TH

PT

HP

T ssss sL

PT

LP

TL

PT

LP

TL

PT ssss s

VL

PT

VL

PT

VL

PT

VL

PT

VL

PT ssss s

TTTT Trprprprp rp

TO

TT

OT

TO

TT

OT

TO

T AL

AL

AL

AL

AL

HP

TH

PT

HP

TH

PT

HP

T ssss sL

PT

LP

TL

PT

LP

TL

PT ssss s

VL

PT

VL

PT

VL

PT

VL

PT

VL

PT ssss s

TO

TT

OT

TO

TT

OT

TO

T AL

AL

AL

AL

AL

HP

TH

PT

HP

TH

PT

HP

T ssss sL

PT

LP

TL

PT

LP

TL

PT ssss s

VL

PT

VL

PT

VL

PT

VL

PT

VL

PT ssss s

TO

TT

OT

TO

TT

OT

TO

T AL

AL

AL

AL

AL

23S

ikki

m1

67

11

0

148

Doordarshan Kendras (Studio centres)Doordarshan Kendras (Studio centres)Doordarshan Kendras (Studio centres)Doordarshan Kendras (Studio centres)Doordarshan Kendras (Studio centres) Annexure-IVAnnexure-IVAnnexure-IVAnnexure-IVAnnexure-IV

S.No.S.No.S.No.S.No.S.No. STSTSTSTSTAAAAATE/UTTE/UTTE/UTTE/UTTE/UT LOCALOCALOCALOCALOCATIONTIONTIONTIONTION1. Andhra Pradesh Hyderabad, Vijaywada, Warangal, Tirupati2. Arunanchal Pradesh Itanagar3. Assam Dibrugarh, Guwahati,

Guwahati (PPC), Silchar4. Bihar Patna, Muzaffarpur5. Chhattisgarh Jagdalpur, Raipur6. Goa Panaji7. Gujarat Ahemdabad, Rajkot8. Haryana Hissar9. Himachal Pradesh Shimla10. Jammu & Kashmir Srinagar, Jammu, Leh, Rajouri11. Jharkhand Ranchi, Daltonganj12. Karnataka Bengaluru, Gulbarga13. Kerala Calicut, Trivandrum, Trichur14. Madhya Pradesh Bhopal, Indore, Gwalior15. Maharashtra Mumbai, Nagpur, Pune16. Manipur Imphal17. Meghalaya Shillong, Tura18. Mizoram Aizawl19. Nagaland Kohima20. Orissa Bhubaneswar, Bhawanipatna, Sambalpur21. Punjab Jalandhar, Patiala22. Rajasthan Jaipur23. Sikkim Gangtok24. Tamil Nadu Chennai, Coimbatore, Madurai25. Tripura Agartala26. Uttar Pradesh Allahabad, Bareilly, Lucknow

Gorkhpur, Mau, Varanasi, Mathura27. Uttarakhand Dehradun28. West Bengal Kolkata, Shantiniketan, Jalpaiguri29. A & N Islands Port Blair30. Chandigarh Chandigarh31. Delhi Delhi, Delhi (CPC)

32. Puducherry Puducherry

149

Annexure-V

STUDIO CENTRES TO BE FULLY DIGITALISED AS PART OF 11TH

PLAN

STATE/UT STUDIOS TO BE FULLY DIGITALISED

Andhra Pradesh Vijayawada

Arunchal Pradesh Itanagar

Assam Guwahati (PPC), Dibrugarh, Silchar

Bihar Muzaffarpur

Chhattisgarh Raipur, Jagdalpur

Goa Panaji

Gujarat Rajkot

Himachal Pradesh Shimla

Jammu & Kashmir Jammu

Jharkhand Ranchi, Daltonganj

Karnataka Gulbarga

Kerala Trichur

Madhya Pradesh Indore, Gwalior

Maharashtra Nagpur, Pune

Manipur Imphal

Meghalaya Shillong, Tura

Mizoram Aizawl

Nagaland Kohima

Odisha Sambalpur, Bhawanipatna

Sikkim Gangtok

Tripura Agartala

Uttar Pradesh Mau, Varanasi, Allahabad, Bareilly, Mathura

West Bengal Jalpaiguri, Shantiniketan

A & N Islands Port Blair

Chandigarh Chandigarh

Puducherry Pudducherry

150

Annexure-VIAnnexure-VIAnnexure-VIAnnexure-VIAnnexure-VI

DIGITDIGITDIGITDIGITDIGITAL TRANSMITTERS TO BE SETUP AS PAL TRANSMITTERS TO BE SETUP AS PAL TRANSMITTERS TO BE SETUP AS PAL TRANSMITTERS TO BE SETUP AS PAL TRANSMITTERS TO BE SETUP AS PARARARARART OF 11T OF 11T OF 11T OF 11T OF 11THTHTHTHTH PLAN PLAN PLAN PLAN PLAN

STSTSTSTSTAAAAATE/UTTE/UTTE/UTTE/UTTE/UT LOCALOCALOCALOCALOCATION OF DIGITTION OF DIGITTION OF DIGITTION OF DIGITTION OF DIGITAL TRANSMITTERSAL TRANSMITTERSAL TRANSMITTERSAL TRANSMITTERSAL TRANSMITTERS

Andhra Pradesh Hyderabad, Vijayawada

Assam Guwahati

Bihar Patna

Chhattisgarh Raipur

Delhi Delhi

Gujarat Rajkot, Surat, Vadodara, Ahmedabad

Himachal Pradesh Kasauli

Jammu & Kashmir Srinagar

Jharkhand Ranchi

Karnataka Bengaluru, Mysore

Kerala Thiruvananthapuram, Kochi

Madhya Pradesh Indore, Gwalior, Bhopal

Maharashtra Nagpur, Pune, Mumbai, Aurangabad

Orissa Cuttack

Punjab Jallandhar, Amritsar

Tamil Nadu Chennai, Kodaikanal

Uttar Pradesh Kanpur, Varanasi, AllahabadBareilly, Lucknow, Agra

Uttarakhand Mussoorie

West Bengal Kolkata, Kurseong, Krishnanagar

151

ALL INDIA RADIOALL INDIA RADIOALL INDIA RADIOALL INDIA RADIOALL INDIA RADIO

OrOrOrOrOrganisational Set upganisational Set upganisational Set upganisational Set upganisational Set up

The Directorat-General, All India Radio functionsunder the Prasar Bharati (Broadcasting Corporationof India). He is responsible for the overalladministration and supervision of the entire AIRnetwork.

In the performance of his duties and functions, theDirector-General is assisted by the following officers:

PrPrPrPrProgramme Wogramme Wogramme Wogramme Wogramme Winginginginging

The Director-General is assisted by AdditionalDirectors-General in the Headquarters and in theregions in matters relating to programming andcontent creation. The Headquarters of the RegionalADGs are situated at Kolkata (ER) Mumbai (WR-I&II), Lucknow (CR-I), Bhopal (CR-II), Guwahati(NER I&II), Chennai (SR-I) , Bangalore (SR-II), Delhi(NR-I) and Chandigarh (NR-II).

Engineering WEngineering WEngineering WEngineering WEngineering Winginginginging

With regard to technical matters of All India Radio,the Director-General is assisted by the Engineer-in-Chief and Additional Directors-General(Engineering)posted at the headquarters and atZones.A Planning and Development Unit in theHeadquarters assists the Director-General inrespective Development Plan Schemes of All IndiaRadio. The Civil Construction Wing (CCW), headedby a Chief Engineer, looks after the civil constructionneeds of the department. CCW also caters to theneeds of Doordarshan.

Administration WAdministration WAdministration WAdministration WAdministration Winginginginging

A Deputy Director-General (Administration) assiststhe Director-General on all matters of generaladministration while Additional Director-General(Programme), looks after administration ofProgramme personnel. Director Technical looks after

the Engineering Administration of All India Radio,while another Director (Admin. & Finance) assistsDG in matters of administration and finance.

Security WSecurity WSecurity WSecurity WSecurity Winginginginging

A Deputy Director-General (Security), is assisted byAssistant Director-General (Security) and a DeputyDirector (Security) on matters of security and safetyaspects of AIR installations, transmitters, studios andoffices, etc. The Security needs of Doordarshan arealso looked after by these officers.

Audience ResearAudience ResearAudience ResearAudience ResearAudience Research Wch Wch Wch Wch Winginginginging

A Director, Audience Research, will assist theDirector-General in carrying out surveys on theprogrammes broadcast by various stations of All IndiaRadio.

Activities of Sub-ordinate Offices of AIR in BriefActivities of Sub-ordinate Offices of AIR in BriefActivities of Sub-ordinate Offices of AIR in BriefActivities of Sub-ordinate Offices of AIR in BriefActivities of Sub-ordinate Offices of AIR in Brief

There are a number of subordinate offices of AllIndia Radio performing distinct functions. Broadactivities, in brief, are given below:

NEWS SERNEWS SERNEWS SERNEWS SERNEWS SERVICES DIVISIONVICES DIVISIONVICES DIVISIONVICES DIVISIONVICES DIVISION

The News Services Division, (NSD), of All India Radiobroadcasts 647 bulletins per day for a total durationof nearly 56 hours in about 90 Languages/Dialectsin Home, Regional, External and DTH Services.About 312 news headlines on hourly basis are beingmounted on FM mode from 41 AIR Stations. About1371 news based programmes are also broadcastevery month from NSD and its Regional News Units(RNUs). The programmes focus on issues relatedto common man and development initiatives takenby the government.

NSD caters to the information needs of people ofdifferent regions across the country through its 44RNUs. These Units mount 177 regional newsbulletins a day in 76 regional languages/dialects forover 23 hours duration in home services and 10news bulletins in six languages in external services

152

153

for over one hour duration. Besides, RNUs alsobroadcast Headline bulletins on FM Rainbow andother frequencies for a total duration of over 10hrs. Around 1019 news based programmes are alsobroadcast every month by RNUs.

In order to cater to the demand of Pahari speakingpeople of border areas of Jammu and Kashmir, aPahari bulletin of five-minute duration was launchedfrom RNU Srinagar. Comprehensive coverage ofassembly elections in Assam, West Bengal, Kerala,Tamil Nadu and Puducherry was done in regionalnews bulletins and national news bulletins during2011 by RNUs at Guwahati, Silchar, Kolkata,Kuseong, Trichy, Chennai, Puduchery, Kochi andThiruvananthapuram.

Major level workshops were also held at theRNUs to sensitize the Part-Time Correspondents ofvarious districts about election coverage and variousaspects related to it. Special bulletins were broadcaston the day of voting and special programmes weremounted live on the day of counting of votes in theabove referred five states. RNUs contributed tonational news bulletins and news-based programmesby filing special news stories to the NSD. They alsofiled developmental stories on a regular basis fromtheir respective regions on Sundays and Mondaysof the week for national bulletins. They also providednews features for the NSD website. Regional newsbulletins were monitored through the ReviewCommittees at respective Stations and RNUs tookaction on the recommendations of the ReviewCommittees to improve quality of their bulletins.

The News Services Division maintains a multilingualnews website www.newsonair.nic.in to reach out toa cross-section of the people in the world includingthe Indian diaspora living abroad. Besides access tolatest State, National, International, Business andsports News, visitors to the site can listen to theaudios of 165 news bulletins/ news-based programsin 28 regional languages including English and Hindi.Scripts of over 90 news bulletins in 27 languages

are also available on the website. The website alsoprovides a huge archive of News and AudioBulletins/programmes in searchable format whichis useful for the general public. RSS feeds areprovided for each of the news items on the website.Podcasting facility is also available for visitors whocan access audio bulletins on their handsets/computers.

In order to further strengthen the USP of NSDwebsite, 12 more regional bulletins were added tothe website from April 2011 to December 2011.The popularity of the website also increased duringthe aforesaid period as average number of daily hitsincreased by 34 per cent from 13,656 in April 2011to 20, 836 in December 2011. The Website Cellhas set in motion redevelopment of website withthe support of NIC to provide additional featuresand further enhance its security. Appropriate actionwas taken on the feed back received from thelisteners by giving regular reply to them. Some ofthe suggestions given by the visitors were taken onboard and incorporated in the website.

NSD also provides news to its listeners throughNews-on-Phone (NOP), SMS and Electronic DisplayBoard. Latest news headlines are made available tolisteners-on-phone from 14 AIR Stations in tenlanguages.

The News Services Division organises daily andweekly programmes on news, current issues andother issues relating to common people, which needto be communicated for general awareness.Generally, NSD highlights the policy programmesand achievements of the Government. The dailyprogrammes broadcast on such themes areSpotlight/News analysis/Samayaki. The weeklyprogrammes include Money Talk, Public Speak,Charcha Ka Vishay Hai, Vad Samvad, Surkiyon SeParey, Current Affairs, Human Face, Interview ofthe Week etc., besides organising four features dailywhich are used in various bulletins and news relatedprogrammes. Major issues/events which were

154

covered in various news bulletins and news-basedprogrammes of Talks & Current Affairs Unit, FeatureUnit of NSD during the year are :

� Flagship programmes of the UPA governmentincluding Mahatma Gandhi National RuralEmployment Guarantee Act, (MGNREGA), SarvaShiksha Abhiyan, Midday Meal Scheme,Empowerment of Women, National Rural HealthMission, NRHM, Jawaharlal Nehru UrbanRenewable Mission, JNURM, Rajiv Awas Yojna,Right to Information, RTI, Integrated ChildDevelopment Scheme, ICDS and BharatNirman.

� Extensive coverage to the President’s visit toSwitzerland, Austria, South Korea, Mongolia andMauritius. President Smt. Pratibha Devi SinghPatil’s speech on the eve of Independence Daycelebration on her call to provide free justice tothe poor, to improve girl child ratio and toempower women was broadcast from NSDHeadquarters and RNUs two.

� Prime Minister Dr. Manmohan Singh’sparticipation in G-20 Summit in France, SAARCSummit in Maldives, Indo-Maldives Summit inMale, ASEAN Summit and East Asia Summit inBali, Indo-Singapore Summit in Singapore,BRICS Summit in Pretoria, BRICS Summit inChina, Indo-Kazakhastan Summit inKazakhastan, Indo-Belgium Summit in Belgium,Indo–Germany Summit in Germany, G-20Summit in South Korea, second Indo-AfricaSummit in Ethiopia, Indo-Tanzania Summit inTanzania, Indo-Afghan partnership Summit inKabul, Indo-Russian Summit in Moscow and hisAddress at the UN General Assembly stakingIndia’s permanent membership in expanded UNSecurity Council in New York was alsobroadcast.

� UPA Chairperson, Smt. Sonia Gandhi’s visit toBangladesh to receive the highest civilian awardgiven to the late Prime Minister Indira Gandhi

for her extraordinary role in 1971 Bangladeshliberation war, her direction for social audit ofhealth under National Rural Health Mission(NRHM), her priority on National Food SecurityMission and National Food Security Bill for thebenefit of marginalized sections of society,Launch of National Rural Livelihood Mission forthe upliftment of the Below Poverty Line (BPL)families in Rajasthan by her was given dueattention.

� Vice President, Mohd. Hamid Ansari’s visit toAustralia to take part in Commonwealth Headsof Government, CHOGM Summit, Turkey tostrengthen Indo-Turkish cooperation, Juba torepresent India on the historic occasion of newlyindependent country South Sudan, Kampala, tomeet the Ugandan President, Mr. YoweriMuseveni, his stress on the best possibleutilization of water to boost national economy,call to strengthen Urdu Language and appeal toUrdu Journalists for objective reporting at theWorld Urdu Editors conference at Hyderabad hasbeen broadcast extensively.

� Lok Sabha Speaker Smt. Meira Kumar’s visit toSwitzerland, the External Affairs Minister,Shri S.M.Krishna’s visit to Nepal, the DeputyChairman of Planning Commission, Dr. MontekSingh Ahluwalia’s visit to South Korea, USA andFrance, re-election of Shri Kamlesh Sharma asthe Secretary-General of Commonwealth andPIB Economic Editors’ Conference.

� German Chancellor, Ms. Angela Merkel receivingJawahar Lal Nehru Award for InternationalUnderstanding in New Delhi, the Japanese PrimeMinister, Mr. Yoshihiko Noda’s visit to India, theMinister in South Sudan President’s office, Dr.Pricilla Kuch’s visit to India

� Indian perspective on different internationaldevelopments and fostering greater strategicpartnership with focus on defence cooperationand dealing with the menace of terrorism andpiracy were also given due coverage.

155

� Coverage of Environmental and Pollution controlefforts of the government; Various programmeson these topics were mounted periodically.

� Special focus was given to the measures takento conserve the ecology and environment. Thediscussions at Durban Conference were also dulyhighlighted to present the global picture on theissue.

� Natural calamities like drought, cyclones, floodsand earthquakes were also given adequatecoverage with government’s response to dealwith such situations.

� Successful launch of the PSLV C16 and PSLVC-18, successful test fire of Agni Missiles and seventhousand crore rupee Ganga Action Plan, WorldBank Loan of One Billion Dollar for NationalGanga River Basin Project.

� Establishment of a National Mission for JusticeDelivery and Legal Reforms to provide speedyjustice to the people and establishment of 71fast track special CBI courts to deal withcorruption cases.

� Special Economic and development plansannounced for 60 Maoist affected districts foreffective development of these areas.

� Acquisition of agricultural land for non-agriculturepurpose was a hot issue. Supreme Court verdictalso came during the period. This was wellcovered by mounting several programmes on thisissue.

� RBI’s initiatives and strategies to contain inflationand boost growth.

� Decisions of the government to attract moreforeign direct investment in the infrastructuresector and boosting the exports.

� High inflation was another issue. Programmeswere chalked out well in advance to give adequatecoverage on government’s efforts to bring downinflation and rising costs of food items.

� Coverage to Panchayati Raj Institutions.

� Several VVIPs and Union Ministers, ChiefMinister of Delhi, Ministers from StateGovernment, Planning Commission Members,Chairman of several national level commissions– Padma Vibhushan, Padma Bhushan andPadmashree Awardees were included in variousprogrammes of NSD.

� Lok Pal Bill, Whistle Blowers Protection Bill andPublic Grievances Redressel Bill were givenextensive coverage.

� With corruption emerging as centre of discussionin the society, measures taken by thegovernment, both legislative and executive werehighlighted to present a holistic picture.

� Prominent coverage by NSD on five states,Assam, West Bengal, Puducherry, Tamil Naduand Kerala to provide authentic and objectivecoverage of election scanario voting, countingof votes, winners & loosers and post-electionscenario through special bilingual English andHindi Radio Bridge programmes from the NSDHeadquarters. Announcement of upcoming stateAssembly elections of Uttarakhand, UttarPradesh, Punjab, Manipur and Goa by theElection Commission of India, ECI wasextensively covered.

� Extensive coverage was given to the ElectionCommission’s code/guidelines including ban onpaid news, opening of separate account numberfor each contesting candidate, strict vigil ofIncome Tax department on poll related activitiesof each and every party and appointment of morethan 200 officers from Income Tax departmentto curb the use of black money during theAssembly elections.

� Important proceedings of Parliament coveredunder programmes like ‘Issues before theParliament’,‘Today in Parliament’, ‘SansadSameeksha’ and all major national and regionalbulletins.

156

� NSD’s sports coverage include India, VirenderSehwag’s world record beating the doublecentury record of Sachin Tendulkar, New Delhi’svictory over Pakistan in the inaugural AsianHockey champions trophy in China, SainaNehwal’s victory in Swiss Open Grand Prixchampionship in Badminton, launch of formulaone Grand Prix at the Buddha International Trackin Greater Noida and India retaining the SAFFCup.

� Coverage of International Film Festival of Indiaat Goa and International Children’s Film Festivalof India at Hyderabad.

� Important stories originating from the Courts andinvestigating agencies like CBI were extensivelycovered.

2.2.2.2.2. Some of the special interviews conducted bySome of the special interviews conducted bySome of the special interviews conducted bySome of the special interviews conducted bySome of the special interviews conducted bythe Reporting Unit, Tthe Reporting Unit, Tthe Reporting Unit, Tthe Reporting Unit, Tthe Reporting Unit, Talks and Curralks and Curralks and Curralks and Curralks and Current Afent Afent Afent Afent AffairsfairsfairsfairsfairsUnit and the Feature Unit were:Unit and the Feature Unit were:Unit and the Feature Unit were:Unit and the Feature Unit were:Unit and the Feature Unit were:

Finance Minister, Shri Pranab Mukherjee;Health and Family Welfare Minister, Shri GhulamNabi Azad;Consumer Affairs Minister, Prof. K.V. Thomas;Human Resource Development Minister, Shri KapilSibal;Sports Minister, Shri Ajay Maken;Panchayati Raj and Tribal Affairs Minister, ShriKishore Chandra Dev; Parliamentary AffairsMinister, Shri Pawan Kumar Bansal;Minister of Micro, Small and Medium Enterprises,Shri Virbhadra Singh;Minister of State in Prime Minister’s Office, ShriV. Narayanaswamy;

Delhi Chief Minister, Smt. Sheila Dikshit;Chief Election Commissioner, Dr. S.Y. QureshiDirector of Vikram Sarabhai Space Centre Shri VeerRaghavan;

Minister for Labour, Shri Mallikarjun M.Kharge;

Chairperson National Commission for Women, Ms.Mamta Sharma;Minister of State for Parliamentary Affairs, ShriHarish Rawat;Tribal Affairs & Panchayati Raj Minister, Shri V.Kishore Chander Dev;Member of Planning Commission, Ms. SyedaHameed;Lok Sabha Speaker, Smt. Meira Kumar;DG, National Skill Development Corporation, ShriDilip Chenoy;Minister of State for North-East Region, Shri PawanKumar Ghatowar;Minister for Social Justice & Empowerment, ShriMukul Wasnik;Chief Information Commissioner, Shri SatyanadMishra;Census Commissioner of India, Dr. C.Chandramouli;

RESEARCH DEPRESEARCH DEPRESEARCH DEPRESEARCH DEPRESEARCH DEPARARARARARTMENTTMENTTMENTTMENTTMENT

The functions of the Research Department includeResearch and Development of equipment requiredby AIR and Doordarshan, investigation and studiesrelating to AIR and Doordarshan and developmentof Prototype models of R&D equipment for fieldtrials within the network of AIR and Doordarshan.

CENTRAL STORE OFFICECENTRAL STORE OFFICECENTRAL STORE OFFICECENTRAL STORE OFFICECENTRAL STORE OFFICE

The Central Stores Office located at New Delhiperforms functions relating to procurement, stockingand distribution of engineering stores required forthe maintenance of technical equipment at All IndiaRadio Stations.

STSTSTSTSTAFF TRAINING INSTITUTE (PROGRAMME)AFF TRAINING INSTITUTE (PROGRAMME)AFF TRAINING INSTITUTE (PROGRAMME)AFF TRAINING INSTITUTE (PROGRAMME)AFF TRAINING INSTITUTE (PROGRAMME)

The Staff Training Institute (Programme) was set-upin 1948 at the Head Quarters.The Institute is nowlocated at Kingsway Camp, Delhi and imparts in-service training to Programme Personnel andAdministrative Staff and also arranges induction

157

courses for the newly recruited staff and shortduration refresher courses. It also conductsdepartmental examinations for administrative staff.

In addition, there are Regional Training Institutes atBhubhuneshwar, Hyderabad, Shillong,Lucknow,Ahmedabad and Thiruvananthapuram.

STSTSTSTSTAFF TRAINING INSTITUTE (TECHNICAL)AFF TRAINING INSTITUTE (TECHNICAL)AFF TRAINING INSTITUTE (TECHNICAL)AFF TRAINING INSTITUTE (TECHNICAL)AFF TRAINING INSTITUTE (TECHNICAL)

The Staff Training Institute (Technical), part of theDirectorate since 1948, now functions at KingswayCamp, Delhi. The Institute organizes training coursesfor the engineering staff of All India Radio andDoordarshan right at the level of Technician to thatof Superintending Engineer. It also conductsDepartmental, Qualifying and CompetitiveExaminations. There is one Regional Staff TrainingInstitute (Technical) at Bhubaneswar.

CBS CENTRES & VIVIDH BHARACBS CENTRES & VIVIDH BHARACBS CENTRES & VIVIDH BHARACBS CENTRES & VIVIDH BHARACBS CENTRES & VIVIDH BHARATITITITITI

There are 37 Vividh Bharati-cum-CommercialBroadcasting Service (CBS) centers includingexclusive VB centers. The CBS centers areresponsible for marketing of air-time on Primarychannels and on Vividh Bharati channels.The CBScenters coordinate with the apex sales office CentralSales Unit, located in Mumbai for air-time sale,billing, accounting, client service, agency registrationetc.

PROGRAMME ACTIVITIESPROGRAMME ACTIVITIESPROGRAMME ACTIVITIESPROGRAMME ACTIVITIESPROGRAMME ACTIVITIES

� Live broadcast of the Inaugural Session ofNational Panchayati Raj Diwas from VigyanBhawan, New Delhi on 24th April 2011.

� Live Broadcast of the Inaugural Function of150th Birth Anniversary of Gurudev RabindraNath Tagore from Vigyan Bhawan, New Delhion 7th May 2011.

� Special Composite live Programme on resultsof Assembly Elections in Assam, West Bengal,Tamil Nadu, Puducherry and Kerala(incorporating News Bulletins in Hindi and

English scheduled between 9.00 am and 2.00pm including additional News Bulletins on 13th

May 2011) were also broadcast.

� Radio Bridge Programme in connection withthe results of Assembly Elections in Assam,West Bengal, Tamil Nadu, Puducherry andKerala on 13th May 2011.

� Broadcast of the recording of Prime MinisterDr. Manmohan Singh's speech delivered on22nd May on the occasion of completion oftwo years of UPA Government on 23rd May2011.

� Broadcast of the recording of Prime MinisterDr. Manmohan Singh's address at the 2nd Africa-India Forum Summit at Addis Ababa, Ethiopiaon 24th May 2011.

� Live broadcast of the Inaugural Ceremony ofFifth Conference of Association of SAARCSpeakers and Parliamentarians from CentralHall, Parliament House on 9th July 2011.

� Live broadcast of Swearing-in Ceremony ofnew members of the Union Council of Ministersfrom Rashtrapati Bhawan, New Delhi on 12th

July 2011.

� Live broadcast of the 83rd ICAR FoundationDay from NASC Complex, DPS Marg, NewDelhi on 16th July 2011.

� Following programmes were broadcast inconnection with the Independence Dayceleborations:

i) Hon'ble President Smt. Pratibha DevisinghPatil's broadcast to the Nation on the Eveof Independence Day in Hindi and inEnglish. Regional language versions werealso broadcast by concerned AIR Stations.

ii) Live broadcast with Commentary,simultaneously in Hindi and English, on

158

the Flag Hoisting Ceremony and livebroadcast of address to the Nation fromthe ramparts of Red Fort by Hon'blePrime Minister Dr. Manmohan Singh on15th August 2011.

iii) Radio report on the various functionsorganised to mark the Independence Day2011.

� Live broadcast of the function on InternationalLiteracy Day from Manekshaw Centre, ParadeRoad, Dhaula Kuan, New Delhi on 8th

September 2011.

� Live broadcast of the 58th National Film AwardsPresentation Ceremony from Vigyan Bhawan,New Delhi on 9th September 2011.

� Radio Report on the 58th National Film Awardspresentation ceremony 9th September 2011.

� Broadcast of the message of the Union HomeMinister Shri P. Chidambaram on the eve ofHindi Diwas on 13th September 2011.

� Live broadcast of the function on the occasionof 'Hindi Diwas' from Vigyan Bhawan, NewDelhi on 14th September 2011

� Live broadcast of the Inaugural Ceremony ofthe Regional Seminar for Asian Parliamentson 'Preventing and Responding to Violenceagainst Women and Girls from Legislation toEffective Enforcement' in New Delhi on 15thSeptember 2011.

� A composite live bilingual discussion includingthe live broadcast of the Prime Minister'saddress delivered at UN General Assembly on24th September 2011.

� Broadcast of the recording of Prime Minister'saddress delivered at UN General Assembly on24th September 2011.

� Radio report of various functions organized on

the occasion of the birth anniversary of Fatherof the Nation and former Prime Minister LalBahadur Shastri on 2nd October 2011.

� Interview with Major General R.K. Kaushal,National Advisor, National DisasterManagement Authority on the occasion of 24th

Foundation day of National DisasterManagement Authority on 28th September2011.

� Radio Report on Earthquake Relief work inSikkim on 13th October 2011.

� Live broadcast of the function on thedistribution of Shram Awards by the PrimeMinister Dr. Manmohan Singh from VigyanBhavan, New Delhi on 13th October 2011.

� Radio Report on 6th Annual Convention ofCentral Information Commission held at VigyanBhawan on 15th October 2011.

� Live broadcast of the Memorial Concert from1, Akbar Road to commemorate the 27th DeathAnniversary of former Prime Minister Smt.Indira Gandhi on 31st October 2011.

� Live broadcast of Indira Gandhi Award Functionfor National Integration from Teen MurtiHouse, New Delhi on 31.10.2011.

� A Radio report on the various functions heldin the Capital to commemorate the deathanniversary of Smt. Indira Gandhi on 31st

October 2011.

� A composite live bilingual discussion includingthe live broadcast of the Prime Minister'saddress delivered at the 17th SAARC Summitat ADDU, Maldives on 10th November 2011.

� Broadcast of the recording of the addressdelivered by the Prime Minister Dr. ManmohanSingh at 17th SAARC Summit at ADDU,Maldives on 10th November 2011.

159

Eminent Dancer Smt. Sonal Man Singh (Right) being interviewed by Sunita Budhiraja.

� A Radio report on the function at Nuh in MewatDistrict of Haryana on the occasion oflaunching of the year- long nation-widecampaign titled 'Shiksha Ka Haq Abhiyan' tomark the National Education Day on 11th

November 2011.

� A consolidated Report on Asia-PacificBroadcasting Union (ABU) General Assemblyand other related events held in New Delhi on11th November 2011.

� Live broadcast of the special function frompremises of Broadcasting House on theoccasion of 'Public Service Broadcasting Day'to commemorate the 64th Anniversary ofMahatma Gandhi's visit to Broadcasting Houseon 12th November 2011.

� Broadcast of the recording of the addressdelivered by the Prime Minister Dr. Manmohan

Singh in the Parliament of Maldives on 12th

November 2011.

� Following programmes were broadcast inconnection with the 17th InternationalChildren's Film Festival of India held atHyderabad:

(i) Curtain Raiser on 13th November 2011.

(ii) Live broadcast of Inaugural Ceremony on14th November 2011.

(iii) Daily Radio Reports from 15th Novemberto 19th November 2011.

(iv) Live broadcast of closing ceremony on20th November 2011.

� A Radio report on the Inaugural Ceremony of31st India International Trade Fair on 14th

November 2011.

160

� Curtain Raiser on 42nd International FilmFestival of India at Panaji, Goa on 22ndNovember 2011.

� Live broadcast of the inaugural and closingceremonies of 42nd International Film Festivalof India at panaji, Goa on 23rd November 2011and 3rd December 2011 respectively. DailyRadio report on International Film Festival ofIndia 2011 from 24th November, to 3rd

December, 2011.

� A Radio report on the events to commemoratethe Birth Anniversary of Smt. Indira Gandhion 19th November 2011.

� Live broadcast of presentation function of theNational Awards for the Empowerment ofPersons with Disabilities on the occasion ofInternational Day of Disabled Persons on 3rdDecember 2011.

� On the occasion of the International Year ofChemistry, All India Radio launched a 26-episode science serial entitled Colours ofChemistry from 117 stations in 19 languagesin collaboration with Vigyan Prasar, Ministryof Science & Technology.

� Another science serial entitled ‘Science&Technology for Women Empowerment’comprising of 13 episodes was broadcast from117 stations of AIR.

� Sardar Patel Memorial Lecture -2011 on thetopic "From Tirupati to Pashupati : SomeReflections on the Maoist Issue" was deliveredby Jairam Ramesh, Union Minister, RuralDevelopment and Drinking Water.

� Dr. Rajendra Prasad Memorial Lecture-2011on the topic "Gramin Vikas" was delivered byMrs. Meira Kumar, Speaker, Lok Sabha.

Proposed Activities from January 2012 to MarchProposed Activities from January 2012 to MarchProposed Activities from January 2012 to MarchProposed Activities from January 2012 to MarchProposed Activities from January 2012 to March20122012201220122012

� Radio report on various functions held in Delhiin connection with the Birth Anniversary ofNetaji Subhash Chandra Bose on 23rd January2012.

i) Following programmes were broadcast inconnection with celebration of RepublicDay-2012:

ii) Address by the Hon'ble President to theNation on the eve of the Republic Day.

iii) National Symposium of Poets on 25th

January 2012.

iv) Live broadcast of Republic Day Paradefrom Raj Path in New Delhi.

v) Radio report on ‘Beating Retreat’Ceremony on 29th January 2012.

vi) Coverage provided to the other RepublicDay-2012 Celebration events.

� Radio report on the various functions in NewDelhi to mark the 62nd Anniversary ofMartyrdom Day of Mahatma Gandhi.

� Address by the Hon'ble President Smt. PratibhaDevisingh Patil to the Joint Session of bothHouses of Parliament on the opening day ofBudget Session.

� Live broadcast of the Presentation of the RailBudget 2012-13 in the Lok Sabha by the UnionRailway Minister.

� Live broadcast of the Presentation of the UnionBudget 2012-13 in the Lok Sabha by the UnionFinance Minister.

� Coverage of various important national/International events as and when informationis received.

161

Appropriate programme in connection withAssembly Election as per the advice of ElectionCommission of India.

FFFFFARM & HOME BROADCASTARM & HOME BROADCASTARM & HOME BROADCASTARM & HOME BROADCASTARM & HOME BROADCAST

All India Radio is dedicated to its rural audience formore than five decades. Farm and Homeprogrammes are broadcast by all stations of AIR.Special programmes have been designed to cater tothe day-today seasonal needs of the farmingcommunity incorporating latest information andtechnology for best agricultural output. Theseprogrammes create awareness about the ways andmeans to improve the quality of the country's farmingcommunity. The programmes are broadcast dailyin the morning, noon and evening with averageduration of 60 to 100 Minutes per day for RuralWomen,Children& Youth. The Farm & Home unitsof AIR broadcast composite programmes includingequal segments of rural development scheme andhard-core agriculture programmes like animalhusbandry, fisheries and agriculture related activities,dry and wasteland agriculture and also on segmentsdwelling on employment schemes, loan and trainingfacilities, sanitation, health hygiene and nutrition,etc.

AIR has expanded its Agriculture Broadcasts withthe launch of an exclusive project on Mass Mediasupport to Agriculture Extension entitled ' Kisanvani'from Feb. 2004, in collaboration with the Directorateof Agriculture & Cooperation, Ministry OfAgriculture. This is to keep local farmers informedabout the daily market rates, weather reports andday-to-day information in their respective areas atmicro level. Presently ‘Kisanvani’ is being broadcastand relayed from identified 96 A.I.R stations acrossthe country.

Radio Stations mounted publicity to the freedemonstration of Soil testing & DNA finger printingtechnology organized by the Ministry of Agricultureat their pavilion during the India International TradeFair -2011 held at New Delhi. The Panchayati Rajdepartments and village councils in Gram Panchayats

convened special Gram Sabha/Ward Sabhameetings between 15th and 31st August 2011 all overthe country. The meetings were dedicated tonutrition and related issues. Extensive publicity wasprovided to these meetings by AIR Stations bymounting special programmes in their F&H/Familywelfare programme slots.

World day to combat desertification was observedby AIR stations on 17th June 2011 by broadcostingspecial programmes to create awareness about landdegradation and desertification.

Special campaigns were also mounted by stationsfor creating awareness amongst the general publicand parents in particular about the participation andinvolvement of children in reality shows to the extentthat it did not violate their Right to Health.

WWWWWorkshopsorkshopsorkshopsorkshopsorkshops

AIR is also conducting six appraisal and refresherworkshops for its Kisanvani programme producersin collaboration with Department of Agriculture andCooperation, Ministry of Agriculture. The workshopsare scheduled to be held at Guwahati, Chennai,Ahmedabad, Bhubneshwar, Chandigarh, andLucknow to improve the programme quality andcontent.

Radio Kisan DiwasRadio Kisan DiwasRadio Kisan DiwasRadio Kisan DiwasRadio Kisan Diwas

Farmers who got benefitted by the informationdisseminated through agricultural programmes onAIR, share their experiences with other fellowfarmers in their regional language/dialect. AII IndiaRadio observes 15th February as Radio Kisan Diwasat all its stations by mounting special programmeson the occasion. Besides,campaigns on national foodsecurity mission, crop advisories, draught situation,bird flu etc. got suitably addressed by all AIR Stationsin their daily broadcasts.

EnvironmentEnvironmentEnvironmentEnvironmentEnvironment

In view of its importance, wildlife and forestconservation is treated by AIR as a challenge and

162

emphasis is given on development activities as wellas social rituals . All India Radio projects the successof governmental initiatives which take place inforestry, wildlife conservation and ecological balance.As such, AIR is broadcasting programmes on themessuch as wildlife and animal care through its variousspecial audience programmes.

All the AIR stations are giving wide publicity to thelegal factors concerning environment and forestry.These programmes are monitored regularly by theDirectorate, through monthly statements sent by AIRstations.

HEALHEALHEALHEALHEALTH & FTH & FTH & FTH & FTH & FAMILAMILAMILAMILAMILY WELFY WELFY WELFY WELFY WELFAREAREAREAREAREPROGRAMMESPROGRAMMESPROGRAMMESPROGRAMMESPROGRAMMES

The subjects covered in regular broadcast of healthprogrammes are: raise in marriage age, delay thefirst child, space between two children, terminalmethods, maternal care, child survival, womenempowerment, promotion of inter-spousecommunication/male responsibility, neutralizingmale preference syndrome, medical termination ofpregnancy, promotion of institutional legalprovisions, management of reproductive tractinfections (RTIs) and sexually transmitted infections(STIs), Pre-Natal Diagnostic Techniques (Regulationand Prevention of Misuse) Act- 1994, AIDS,drugabuse, breast feeding, child rights, child labour, girlchild, disability, T.B., leprosy and reproductive childhealth, etc. Wide publicity is being given to blooddonation and eye donation. Suitable programmeshave also been mounted against Drug abuse, tobaccoconsumption, illicit trafficking, and AIDS and createawareness about the Rehabilitation and facilitiesbeing provided to the leprosy affected persons/families.

Special programmes in various formats werebroadcast from AIR stations across the country tocreate awareness about the adverse child sex ratioand to alter the negative mindsets leading to abortionof girl child foetus.Publicity was also given to thePre-Conception and Pre-Natal Diagnostic

Techniques Act and penalties contained therein tocreate public opinion against violation of itsprovisions.

In some of our special audience programmes likeRural/Women/Youth & Health, AIR has registeredaudience groups. These groups contribute towardsspread of general awareness on the subject.

CHILDREN’S PROGRAMMESCHILDREN’S PROGRAMMESCHILDREN’S PROGRAMMESCHILDREN’S PROGRAMMESCHILDREN’S PROGRAMMES

All stations broadcast programmes for children onregular basis. AIR broadcasts programmes fromalmost all its stations for children of three categories,viz, programmes for children between the age of 5and 14 years and special programmes for ruralchildren.

Some of the programmes are broadcast on weeklybasis. Plays, short stories, features, choral singing,interviews, stories from epics etc. are part of thesebroadcasts.

Children's Day was celebrated on November 14thas Baal Diwas with special activities, stage showsand invited audience programmes on the theme of"Hamare Bacchhe , Bharat ke Bhavishya ka Aadhar"

Programmes are planned keeping in mind thefollowing action points:

1. Protection of Rights of children.

2. Care and Support to disabled Children.

3. Care and support to children under difficultcircumstances.

4. Equal status of girls.

5. Universal access to basic education to childrenand more attention to girls, education.

6. Providing safe and supportive environment tochildren.

7. Improvement in the economic condition offamily and self-reliant society.

8. National and International cooperation forbetter future of the child.

163

9. Safe drinking water facility and sanitary meansof excreta disposal.

Special programmes focusing on the status andimportance of the girl child are being broadcastthroughout the year to create social awareness towelcome the girl child.

WOMEN’S PROGRAMMESWOMEN’S PROGRAMMESWOMEN’S PROGRAMMESWOMEN’S PROGRAMMESWOMEN’S PROGRAMMES

These programmes cover subjects related to socio-economic development of women, health & familywelfare, food and nutrition,scientific homemanagement, women entrepreneurship, educationincluding adult education, women empowerment,gender issues, etc.These programmes also aim atcreating social awareness about the rights andprivileges of women through the propagation of legalliteracy. Different traditional folk forms are used tocommunicate, specially with the rural womenaudience.

On the basis of reference received from PM Officeregarding problems confronting women, programmeheads of all AIR Stations were advised to incorporatethe following subjects in the women's programme:(1) Atrocities on women(2) Trafficking of women(3) Female foeticide and infanticide(4) Obscene portrayal of women(5) Education & employment opportunities(6) Security for women(7) Maternity benefits, creche etc. for working

women(8) Equal wage for equal work(9) Ban child labour(10) Gender discrimination.

International Women's Day/ Week is observed inthe month of March every year with specialprogrammes on women related issues in differentformats.

MUSICMUSICMUSICMUSICMUSIC

HINDUSTHINDUSTHINDUSTHINDUSTHINDUSTANI MUSICANI MUSICANI MUSICANI MUSICANI MUSIC

The following eminent artists were engaged fromApril to December, 2011 in the National Programmeof Music and Ravivasariya Akhil Bharatiya SangeetSabha:

Ramuprasad Shashtri(Violin), Uma Kant Rama KantGundecha (Dhrupad Damar), Varun Kumar Paul(Guitar), Jayashree Patnekar (Vocal), Sunilkant Gupta(Flute), Pt. Ajay Chakravorty (Vocal), BabulalGandharva (Bela Bahar), Pt. Luxman Das Sindhu(Lt. Cl. Vocal), Madan Shankar Mishra (Sitar),Pt. Chitranjan Jyotishi (Vocal), Pt. Ramesh Prem(Vichitra Veena), Pt. Totaram (Pakhavaj), ShannoKhurana (Vocal), Pt. Arvind Parikh (Sitar), Mohd.Mohattaram Sabri (Sitar), B.S. Narang (Vocal), UstadShokat Hussain (Vocal), Geeta Banerjee (Lt. Cl.Vocal).

AIR organized Akashvani Sangeet Sammelan in2011. Following promising artists performed in theSammelan:

Satish Prakash Qamar, Ramdesh Pandey, RatnakarGokhle, Prakash Sangeet, Vid. PoornimaChoudhary, Mustafa Raza, Kamal Bhonde, SangeetaShankar, Harvinder Kumar Sharma, MohanlalMishra, Vid. Krishana Chakravorty, Kamal Kamle,Vikas Kasalkar, Pt. Ronu Majumdar, Pt. KaiwalyayKumar Gurav, Pt. Mani Prasad, Purbayan Chatterjee,Pt. Samresh Choudhary, Vipul Kumar Rai, UdayBhavalkar, Vinayak Torvi, Satish Chandra, Vid.Ashwini Bhide Deshpande, Ustad Mazhar Ali andJawad Ali and Anupama Mahajan.

At par with Akashvani Sangeet Sammelan, AIR alsointroduced Regional Folk and Light Music Festival.The purpose of Akashvani Sangeet Sammelan andRegional Folk and Light Music Festival is to project,promote and propagate the rich cultural heritage ofour country.

164

Music Competition is a regular feature of AIR toreach and hunt new talent among youth. For theyear 2011, this competition was held at Delhi andChennai for Hindustani and Karnatic Music respectively.

The following eminent artists are proposed to bebroadcast from January, 2012 to March, 2012 inthe National Programme of Music and RavivasariyaAkhil Bharatiya Sangeet Sabha:

Sh. Pushpraj Koshti (Surbahar), M. Venkatesh Kumar(Vocal), Deboprasad Chakravorty (Sitar), SadhnaDeshmukh Mohite (Vocal), Avninder Shevlikar (Sitar),Shubhda Pradkar (Vocal), Manas Kumar Chamuah(Violin), Nand Kishore (Tabla), Shruti Nitin Gokhle(Vocal), Harshankar Bhattacharya (Sitar), AbhayPhagre (Flute).

KARNAKARNAKARNAKARNAKARNATIC MUSICTIC MUSICTIC MUSICTIC MUSICTIC MUSIC

The year April 2011 to March 2012 commencedwith the Trinity and Other Vaggeyakara Music

Festival which was held at Chennai from 15th to17th April, 2011. In this festival, both young andprominent artists featured to enrich the occasion.Thyagaraja compositions were rendered bySmt. Geetha Rajshekhar, Ramnadpuram SrinivasaIyengar compositions by Sri DV Mohanakrishna,Shyama Shastri compositions by Smt. VijayalakshmiSubramanian, Iraiman Thambi compositions byCheppad Sri AE Vamanan Namboodiri,Muthuswamy Dikshitar Compostitions by Sri ASadashivam and Jayachamaraja Wodiyarcompositions by Dr. Nagavalli Nagaraj. Theseprogrammes were broadcast in the NationalProgramme of Music from June to July, 2011.

Another notable event was the AIR MusicCompetit ions 2010. Karnatic Music prizedistribution function with concert performance bythe prize winners which was held before invitedaudience in the month of April at Chennai.

Smt. Ashwini Bhide Deshpande, performing at the Akashwani Sangeet Sammelan.

165

The National Folk & Light Music Festival for theyear 2011 was held at Coimbatore,Shimoga(Bhadravati) and Vijayawada in southernIndia for South Indian connoisseurs featuring TamilLight Songs by Smt. Usha Rajan (Chennai),Malayalam Light Music by Shri V Muraleedharan(Thiruvananthapuram), Tamil folksongs by Shri TKottaai Saamy & Party (Madurai), Kannada LightMusic by Ms.C Pushpalatha (Mysore), MalayalamFolk by Shri CK Kunhiraman (Kozhikode), KannadaLight Songs by Smt. Renuka Nakod (Dharwar),Telugu Light Music by Shri Kalaga Krishna Mohan(Hyderabad), Malayalam Light Music by Shri KVAbooty (Kozhikode) and TeluguFolk Songs by ShriPatri Kumaraswamy (Hyderabad).

Another major event in this year was AkashvaniSangeet Sammelan concerts. Concerts were heldat 24 venues on 25th September, 2011 of whichKarnatic Music was featured at 12 places acrossthe country presenting eminent and promisingartists. To mention a few, Shri Sanjay Subramanian(Vocal), Shri S Shankar (Vocal), Dr.L Subramaniam(Violin), Shri Mannargudi A Eswaran (Mridangam),Smt. Ranjani & Smt. Gayathri (Vocal duet),Kalahasthi Subramaniam (Nagaswaram) andShri D Srinivas (Veena) from Karnatic Music haveparticipated in these concerts. The recordings ofthese concerts were broadcast from 22nd Octoberto 1st December 2011.

The Thyagaraja Aradhana Music Festival concertswere relayed live from Thiruvaiyaru on 13th January,2012 on the National Hook-up and also in themorning on the same day, i.e., on 13th January2012, there was a live coverage of PancharatnaGosthi Ganam to mark the 164th Aradhanacelebrations of saint composer Thyagaraja.

SPORSPORSPORSPORSPORTSTSTSTSTS

During the year 2011-12, All India Radio providedappropriate and effective coverage to the variousinternational, national, regional and local sportingevents. The details of some of the prominent sportsbroadcasts are being given :

(a)(a)(a)(a)(a) CricketCricketCricketCricketCricket

Running commentary of final match of ICCCricket World Cup 2011 at Mumbai on 2nd

April, 2011.

Running commentary of India-West IndiesODI/T-20 and Test Match Cricket Series playedin June, 2011.

Running commentary of India-England TestMatch, ODI and T-20 Cricket Series-2011played in England from 10th August, 2011 to12th September, 2011.

(b)(b)(b)(b)(b) FootballFootballFootballFootballFootball

Running commentary of the final match of 65th

Senior National Football Championship forSantosh Trophy in May, 2011 at Guwahati.

Running commentary of the final match of124th Durand Cup Football Tournament 2011held in Delhi in October, 2011.

(c)(c)(c)(c)(c) HockeyHockeyHockeyHockeyHockey

Running commentary of the final match of theSenior Men's National Hockey Championshipat Bhopal in June, 2011.

Running commentary of the final match of 28th

Surjit Singh Hockey Tournament 2011 playedat Jalandhar in October, 2011.

(d)(d)(d)(d)(d) TTTTTennisennisennisennisennis

Running commentary of the Men's final matchof Fenesta Open Tennis Championship 2011held in October 2011 at Delhi.

(e)(e)(e)(e)(e) ForForForForFormula-1 Racemula-1 Racemula-1 Racemula-1 Racemula-1 Race

Consolidated bi-lingual Radio report in Hindiand English on Formula-1 car race on 30th

October 2011 in Greater Noida, Uttar Pradesh.

All India Radio also provided exclusive live radiocoverage to the India-West Indies Cricket Series -2011 in India.

166

COMMERCIAL WINGCOMMERCIAL WINGCOMMERCIAL WINGCOMMERCIAL WINGCOMMERCIAL WING

The onus for generating revenue for All India Radiolies on its commercial set-up. In spite of the fastchanging scenario in the field of Radio Broadcastingduring the last few years, commercial wing of AllIndia Radio through its Central Sales Unit at Mumbai,15 main Commercial Broadcasting Service Centerslocated in different parts of the country, tenMarketing Divisions at Mumbai, Delhi, Chennai,Bangalore, Hyderabad, Kolkata, Kochi,Thiruvananthapuram, Guwahati and Jalandhar, hasbeen able to augment the overall commercial revenueof the organization year after year along withmaintaining its basic identity as a Public ServiceBroadcaster.

A prescribed Code of Conduct governs theprogrammes as well as commercials broadcast onAll India Radio. While strictly adhering to theBroadcast and Commercial Codes and facingbudgetary and staff constraints at almost all the AIR

stations including CBS Centers, Vividh Bharatistations and FM Channels, commercial wing hasbeen able to procure business from major corporateclients/advertisers as well as GovernmentDepartments and the PSUs. Some of the prominentprivate corporate clients are Hindustan Lever Ltd.,Idea Cellular Ltd.,Nirma Ltd., Vicco Laboratories,P&G Home Products, Vodafone Essar Ltd, EmamiLtd., Raymonds, and Bharati Airtel Ltd. From theGovernment and the Public Sectors, some of its mainclients have been the Ministry of Rural Development,Ministry of Agriculture, Ministry of Health & FW,Ministry of Human Resource Development, NationalAids Control Organization, DAVP, IRDA,Department of Civil Aviation, Income Tax, etc.

To face the emerging competition prevailing in themarket, commercial wing is in the process ofrevising / rationalizing its tariff card suitably to makeit more client friendly as well as competitive. SpecialPackage rates for FM channels as well for VividhBharati channels are being worked out and will be

Famous Cricketer Kapil Dev recording for a programme at AIR, New Delhi.

167

introduced very soon. With a view to bringprofessionalism and to enhance the sale ofcommercial airtime, Prasar Bharati has allowed crosschannel publicity on AIR and Doordarshan whichwould form a part of the commercial deal by eitherextending similar facility of equivalent value orproviding revenue generation for the Corporation.

The Commercial Wing has continued 1:1 bonusschemes for spot-buy bookings on all primarychannels, Local Radio Stations, FM as well as VividhBharati stations. While monitoring such market-friendly schemes, commercial wing is in constanttouch with clients / advertisers at all levels so as toconvince them to invest their major part of ad-spendson All India Radio, the only medium which coversthe entire country. Marketing Divisions and CBSCenters provide cost-effective media plans for theirclients giving maximum opportunity of publicity totheir products / services within their available budget.

The commercial wing of All India Radio has beenequally involved with other executive sections/wingsof All India Radio in giving support / strategic feedback to the policy makers in the programme wingin order to make the radio broadcasts more effectivein the current competitive media environment. Infact, the onus for generating revenue for theorganization as a whole lies on the commercial wingand has undoubtedly given good results in boostingthe overall revenue of the organization in the lastfew years.

The table below shows All India Radio's grossrevenue earnings from all sources includingcommercials during the last five years which indicatesa rising trend :

2006-07 ` 283.65 crore

2007-08 ` 289.21 crore

2008-09 ` 291.49 crore

2009-10 ` 303.18 crore

2010-11 ` 372.96 crore

The overall revenue of AIR in the current financialyear as on October 2011 is ` 158.15 crore whichindicates an encouraging trend.

MARKETING DIVISIONMARKETING DIVISIONMARKETING DIVISIONMARKETING DIVISIONMARKETING DIVISION

The overall revenue generation of Prasar Bharatihas been growing remarkably ever since marketingdivisions came into being way back in late 90's. Tostep up in-house marketing and the need for a morestrategic way of earning revenue paved the way foropening up of marketing divisions by Prasar Bharatiin major cities. The first marketing Division wasestablished in Mumbai and at present marketingdivisions are also functional at New Delhi, Chennai,Bangalore, Hyderabad, Kolkata, Guwahati, Kochi,Thiruvananthapuram and Jalandhar. The Divisionslocated in Delhi, Mumbai, Kolkata and Chennai aredesignated as zonal hubs.

The Marketing Divisions of Prasar Bharati functionas key flashpoints between the entire media marketand the programming link to ensure that the bestmarket practices are also taken forward on Radioand Doordarshan in a progressive manner. Theplanned, strategic and aggressive marketingmethodology of these divisions is contributingimmensely to the overall revenue generation ofPrasar Bharati. A single window facility for all thechannels of All India Radio and Doordarshan,marketing divisions cater to all the needs ofadvertising. Reaching out to clients, preparing mediaplans according to their budget and requirements,executing their publicity campaigns and producingspots / jingles and sponsored programmes whereverthe need be, are some of the important functions ofmarketing divisions. With AIR's vast network and areach beyond comprehension, marketing divisionshelp the clients reach every nook and corner of thecountry and that too sitting at one place. Themarketing divisions also act as facilitation centersfor various agencies/clients. This in turn has madethem have a feel of Prasar Bharati running alongthe competitive pace.

168

Some of our major clients include Ministry of RuralDevelopment, Ministry of Health & Family Welfare,National Aids Control Organisation, Ministry ofHuman Resource Development, Ministry ofAgriculture, Ministry of Consumer Affairs, NationalDisaster Management Authority, Deptt. of DrinkingWater Supply, Directorate of Income Tax, Ministryof Home Affairs, PCRA & private clients such asReliance, Tata Docomo, Coca cola, Perfetii, Airtel,Vodafone, Dabur, Hindustan Lever and HeroHonda, etc.

With the continuous and concrete efforts of thesedivisions, All India Radio has been able to earnan overall revenue of ` 372.93 crore in the year2010-11 and 2011-12, the overall revenue is `158.15 crore till October 2011.

Every year the period from January to March isalways time when the activities gear up as far asprocuring business from various Ministries anddepartments is concerned. Till this time, eachdepartment take stock of their advertising budgetand has a clear picture of the available funds whichresults in quick approvals to AIR proposals. Atpresent, approvals are awaited from the Ministry ofOverseas Indian Affairs, NACO, Ministry of SchoolEducation and Literacy, Ministry of ConsumersAffairs, Ministry of Health & FW and Ministry ofMinority Affairs.

With the projects in the pipeline, it is exported toget good revenue and achieve the targets set.

TRANSCRIPTION & PROGRAMMETRANSCRIPTION & PROGRAMMETRANSCRIPTION & PROGRAMMETRANSCRIPTION & PROGRAMMETRANSCRIPTION & PROGRAMMEEXCHANGE SEREXCHANGE SEREXCHANGE SEREXCHANGE SEREXCHANGE SERVICEVICEVICEVICEVICE

The Transcription Service was started on 3rd April1954 and entrusted with the main function ofpreparing transcription of speeches of highdignitaries with special reference to the Presidentand Prime Minister of India. This unit was alsoperforming the duty of processing of vinyl discslabeled "AIR-TS records" for preservation ofrecordings for future broadcast.

This office has the following functional units-

a. Central Archives

b. Programme Exchange Unit (Internal & Foreign)

c. Transcription of President/Prime Minister'sspeeches

d. Refurbishing Unit

e. Commercial Release & Marketing

f. Digital Sound Archives.

RELEASERELEASERELEASERELEASERELEASES FROM AIR ARCHIVES:S FROM AIR ARCHIVES:S FROM AIR ARCHIVES:S FROM AIR ARCHIVES:S FROM AIR ARCHIVES:"AKASHV"AKASHV"AKASHV"AKASHV"AKASHVANI SANGEET" AND MARKETINGANI SANGEET" AND MARKETINGANI SANGEET" AND MARKETINGANI SANGEET" AND MARKETINGANI SANGEET" AND MARKETING

Since April 2003, All India Radio central archivesreleases music albums under the banner 'AkashvaniSangeet". So far, 64 albums have been released.

Sale counters are opened in around fifty AIR stationsand many of the Doordarshan Kendras. In additionto this, releases are also available with retail musicshops in Delhi. In the coming months, the samepattern would be followed in other major towns.There have been efforts to attract the Public SectorUnits to get bulk orders and it has started showingresults.

SOUND ARCHIVESSOUND ARCHIVESSOUND ARCHIVESSOUND ARCHIVESSOUND ARCHIVES

The Sound Archives of All India Radio can be calledas the National Audio Archives of the nation as it isthe treasurehouse of precious recordings of morethan 16,500 hours of duration containing music andspoken word recordings in different categories. It isthe largest library of Indian Music recordings and itpossesses more than 12,000 tapes of Hindustani,Carnatic and various folk music traditions.

The library preserves a separate collection ofMahatma Gandhi's speeches including the first andthe last prayer speeches of Mahatma Gandhirecorded on 11th May 1947 at Sodepur Ashram,Kolkata and 29th January 1948 at Birla House,Delhi, respectively. The only broadcast of MahatmaGandhi from AIR, Delhi on 12th November 1947 isalso preserved. 3000 analogue tapes of therecordings of Pt.Jawahar Lal Nehru are alsopreserved in AIR archives.

169

Voice recordings of other eminent personalitieslike Dr.Rajendra Prasad, Dr.Radhakrishnan,Rabindranath Tagore, Subhash Chandra Bose,Dr. B. R. Ambedkar, Sardar Patel, Sarojini Naidu,etc. have also been preserved. Apart from this,award-winning radio dramas, features,documentaries, etc. and memorial lectures areavailable in the library. The library containsrecordings of all the Presidents and PrimeMinisters of India.

RADIO AUTOBIOGRAPHYRADIO AUTOBIOGRAPHYRADIO AUTOBIOGRAPHYRADIO AUTOBIOGRAPHYRADIO AUTOBIOGRAPHY

In the category of Radio Autobiography morethan 252 recordings of eminent personalitiesfrom various walks of life are held. With inputsfrom different AIR stations, people of eminenceto be recorded are identified and, after gettingthe approval from the Directorate, these RadioAutobiographies are recorded.

ARCHIVES DIGITARCHIVES DIGITARCHIVES DIGITARCHIVES DIGITARCHIVES DIGITAL LIBRARAL LIBRARAL LIBRARAL LIBRARAL LIBRARYYYYY

A special project was launched to digitize all archivalrecordings in 2001 and the project was completedin 2005. By this, Akashvani has become one of themajor digital libraries in the broadcasting networkwith modern tape numbering system in tune withthe internationally accepted norms.

Programmes transferred into digital medium areapproximately of 16400 hours. Break-up ofrecordings transferred into the digital format is asfollows:-

Prime Ministers's speeches : ----------------------3300 hours

President's speeches : -------------------------------1250 hours

Mahatma Gandhi : ------------------------------------- 280 hours

Sardar Patel : ---------------------------------------------- 35 hours

Gurudev Tagore and recordings on Tagore : - 175 hours

Pt. Bhola Prasad performing at the Public Service Broadcasting Day function at AIR, New Delhi.

170

Radio Autobiography : ------------------------------- 525 hours

Hindustani Classical : -------------------------------3100 hours

Carnatic Classical : ----------------------------------1450 hours

Light Music : -------------------------------------------1050 hours

Folk Music & Tribal : ---------------------------------- 600 hours

At present, the accessioning of the new digital libraryis completed. In the second phase of digitizationwhich began in 2008, approximately 500 hours ofrecordings have been digitized. There areapproximately 5000 hours of programmes in analogtapes that are to be transferred to the digitized formatin the second phase of digitization.

PROGRAMME EXCHANGE LIBRARPROGRAMME EXCHANGE LIBRARPROGRAMME EXCHANGE LIBRARPROGRAMME EXCHANGE LIBRARPROGRAMME EXCHANGE LIBRARYYYYY

The main purpose of this unit is to exchange goodquality programmes among the stations as per theirrequirements. In PEU library, approx. 8000 tapescontaining the recordings of music and spoken wordprogrammes are preserved for this purpose.

Besides, PEU library is also preserving the languagelessons in Bangla, English, Gujarati, Kannada,Malayalam, Marathi, Oriya, Sanskrit, Tamil andTelugu. PEU has a separate reference library of Folkand Tribal Music in all principal languages anddialects of the country.

Transcription & Programme Exchange Service hasbeen allotted a fixed chunk between 1100 hrs and1200 hrs for transmitting programmes to all AIRstations through RN channel include programmesfrom Sound Archives, Programme ExchangeLibrary, Radio Serials, Lessons on Languages andon Community Singing Songs, which are receivedfrom Community Singing Song cell of DirectorateGeneral of All India Radio and outstandingprogrammes requisitioned by various stations andalso contributed by stations (PEU Library).

Programme Exchange Library circulates radio serialsto identified radio stations. These radio serials are

produced under software development project ofPP&D unit of the AIR Directorate. Moreover,monthly chain plays produced by the Central Dramaunit of the AIR Directorate are also circulated toidentified radio stations after being fed throughregular RN channel chunk.

TRANSCRIPTION UNITTRANSCRIPTION UNITTRANSCRIPTION UNITTRANSCRIPTION UNITTRANSCRIPTION UNIT

One of the main functions of this service is totranscribe the recordings of speeches delivered byPresident and Prime Minister and preserve them inthe form of volumes in chronological order.

It is obligatory on the part of AIR stations to recordall the speeches delivered in public functions by thePresident and the Prime Minister. Tapes containingrecordings of speeches along with transcripts arereceived by T&PES from various concerned AIRstations. The bound volumes of all transcriptionsare prepared and kept in the archives. All thespeeches of President and Prime Minister arepreserved in the CD format with detailed data entry.

REFURBISHING UNITREFURBISHING UNITREFURBISHING UNITREFURBISHING UNITREFURBISHING UNIT

In order to refurbish the vintage music recordings inthe Archives, this unit was installed some years backwith the assistance of United Nations DevelopmentProgramme. Hundreds of hours of recordings ofmusic and recordings of Mahatma Gandhi, PanditNehru, etc. were refurbished here. At present, thisunit takes care of the audio quality of the recordingsbeing released by AIR and Doordarshan Archives.

RELEASES FROM AIR ARCHIVES:RELEASES FROM AIR ARCHIVES:RELEASES FROM AIR ARCHIVES:RELEASES FROM AIR ARCHIVES:RELEASES FROM AIR ARCHIVES:"AKASHV"AKASHV"AKASHV"AKASHV"AKASHVANI SANGEET"ANI SANGEET"ANI SANGEET"ANI SANGEET"ANI SANGEET"

All India Radio got the opportunity to record,broadcast and preserve the renderings of all themajor musicians over a period of time. Today it hasa rich repertoire of Indian Classical Music bothHindustani and Carnatic. AIR Archives has startedreleasing selections from its precious musiccollections under the banner "Akashvani Sangeet".So far, the following albums have been released:

171

INTERNAINTERNAINTERNAINTERNAINTERNATIONAL RELATIONAL RELATIONAL RELATIONAL RELATIONAL RELATIONS UNITTIONS UNITTIONS UNITTIONS UNITTIONS UNIT

International Relations Unit of DG AIR handles allmatters concerning the foreign broadcasting/mediaorganizations relating to All India Radio. Its task-profile includes coordination of the implementationof Cultural Exchange Programmes signed betweenGovernment of India and the foreign countriesrelating to the articles concerning AIR; dealing withthe issues relating to mutual cooperation with foreignbroadcasting and media organizations, foreigntrainings; participation in the international mediaconferences and meetings held abroad; participationin international radio competitions; hosting of in-country workshops etc. The major achievements ofthe Unit from April to December 2011 are as under:

AIR, as a part of Prasar Bharati, activelyparticipated in the successful hosting of the 48th

ABU General Assembly & Associated Meetingsby Prasar Bharati from 2nd to 8th November,2011 in New Delhi.

A programme produced by Shri Biju Mathew,Programme Executive, AIR, Thiruvantha-puram, titled 'Autobiography of a Sparrow' wonthe 2011 ABU Prize in the ChildrensProgramme category. The Prize was presentedin the award ceremony held during the 48th

ABU General Assembly at New Delhi.

A programme produced by Ms. Meenu Khare,Programme Executive , All India Radio,Gorakhpur, titled 'Joy-Live' in Hindi language,bagged the UNICEF's prestigious global '2011International Children's Day of Broadcasting(ICDB) Award for Radio'.

Sh. Biju Mathew, PEX, AIR Thiruvanthapuramand Sh. R. Sudarsan, PEX, AIR, Chennai alsowon the ABU Production Grant in 2011, forproducing programmes on 'Early Warning andIndigenous Knowledge' for ABU .

AIR and Radio Netherland Worldwide (RNW)agreed to continue the co-production of radio

series on climate related issues titled 'EarthBeat', for one more year from 1st June 2011to 31st May, 2012, to broadcast the same from20 identified AIR stations spread across thecountry.

Mrs. Pushpinder Kaur, Dy. Director (News),NSD, AIR, Delhi, was nominated to participatein the 'UNESCO-ABU Online Training onRadio Journalism and Production and theRegional Workshop on Radio Programmers'Network on Sustainable Development', heldfrom 27-30, June, 2011 in Kuala Lumpur,Malaysia.

AIR orgaised an ‘ABU/UNESCO/AIR In-country Training Workshop’ with the supportof ABU on ‘Conflict Sensitive Reporting’ from13th to 17th June, 2011 in New Delhi , duringwhich 21 Programme and News Personnelparticipated. Mrs. Bettina Amback, Director,Wayamo Communication Foundation,Germany, was the Course Director.

EXTERNAL SEREXTERNAL SEREXTERNAL SEREXTERNAL SEREXTERNAL SERVICES DIVISIONVICES DIVISIONVICES DIVISIONVICES DIVISIONVICES DIVISION

All India Radio entered the realm of externalbroadcasting shortly after the outbreak of the SecondWorld War, on 1st October, 1939 when it started aservice in Pashto for listeners across what was thenthe country's North-West Frontier. Since then, theExternal Services Division of AIR has been a vitallink between India and rest of the world. Speciallywith those countries where the interests of India areintertwined because of Indian people, staying inthose countries. Indians, who left their home decadesago in search of better life today live in every part ofthe globe and are still interested to know what "TheCountry of their Birth" holds for them. NaturallyExternal Services Broadcast has been projecting theIndian Point of view on matters of National andInternational importance through its variousprogrammes.

External Services Division of All India Radio rankshigh among the External Radio networks of the

172

Sl.Sl.Sl.Sl.Sl. Artist Artist Artist Artist Artist V V V V Vocal/ocal/ocal/ocal/ocal/ Programme/ RagaProgramme/ RagaProgramme/ RagaProgramme/ RagaProgramme/ RagaNo.No.No.No.No. Instrumental Instrumental Instrumental Instrumental Instrumental

1. Pt. Omkarnath Thakur (Vol.1) Vocal Rag – Ahilya Bilawal

Aeri mein to koen jatan se – Rag Mishr Kafi

Bhajan – Re Kanha nav karo meri par

Vande Mataram – rendered on the eve of India’s Independence 1947 (Midnight function at

Parliament House)

2. Pt. Omkarnath Thakur (Vol.2) Vocal Peherva Jago – Rag Asaveri Sajan Garlage Ajare aa – Drut Khayal in

Teen Tal Din ka karih jatan – Kabir Bhajan

3. Pt.D.V.Paluskar (Vol.1) Vocal Rag - Todi Rag – Ramkali Bhajan – Mad kar Moho

4. Pt.D.V.Paluskar (Vol.2) Vocal Rag – Miyan Ki Malhar Rag – Gaud Malhar Bhajan – Thumak Chalat

5 Pt. Pannalal Ghosh Flute Rag – Todi Rag – Deepavali

6. Ut.Aziz Ahmed Khan Warsi (Vol.1) Quwwali Pas ate hain meree (Qawwali) – KamilHyderabadi

Ghazal – Faqueerana – Meer Bahut kathin hai (Qawwali) – Amir Khusarau Kab aayee ambia – Aadil Hyderabadi Chhap talak – Amir Khusarau

7. Ut.Aziz Ahmed Khan Warsi (Vol.2) Quwwali Dil hai to (Ghazal) - Ghalib Main Nizam se naina – Amir Khusarau Tu to allah ka – Dhag Savare Alam – Kamil Hyderabadi Name Danam Ke Manzil – Amir Khusarau

8. Musiri Subramania Iyer (Vol.1) Carnatic Vocal Nadadina Mata – Rag :Janaranjini Nee Vada Ne Gana – Rag : Saranga

Nee Padamule – Rag : Bhairavi

Music PrMusic PrMusic PrMusic PrMusic Programme Brogramme Brogramme Brogramme Brogramme Broadcast by AIR duroadcast by AIR duroadcast by AIR duroadcast by AIR duroadcast by AIR durng the periodng the periodng the periodng the periodng the period

173

Sl.Sl.Sl.Sl.Sl. Artist Artist Artist Artist Artist V V V V Vocal/ocal/ocal/ocal/ocal/ Programme/ RagaProgramme/ RagaProgramme/ RagaProgramme/ RagaProgramme/ RagaNo.No.No.No.No. Instrumental Instrumental Instrumental Instrumental Instrumental

9. Musiri Subramania Iyer (Vol.2) Carnatic Vocal Nadopasana – Rag : Begada

Alapana, Tanam & Pallavi – Rag : Todi

Kavadichinthu

10. Dwaram Venkataswamy Naidu Violin Vathapiganapatim –Rag : Hamsadhwani

Janani Ninnu Vina –Reetigoula – Mishra Chapu

Brovabarama – Bahudari –Adi – Thyagaraja

Durmargachara – Ranjani –Roopakam -

Thyagaraja

Ksheera Sagara Sayana – Devagandhari –Adi –

Thyagaraja

11. Semmangudi Srinivasa Iyer Carnatic Vocal Sarasiruha – Nata – Adi –Puliyur Doraiswami

Iyer

Sarasaksha – Pantuvarali –Adi – Swati Tirunal

Divakaratanujam – Yaduklakamboji – Adi

Rama ni samana – Kharaharapriya – Rupakam

Thyagaraja

12. M.D.Ramanathan Carnatic Vocal Samayamide- Kedaram – Rupakam – Patnam

Subramanya

Ramakadhasudha –Madhyamavati – Adi –

Thyagaraja

Bhaja re chitta – Kalyani –Misra Chappu –

Dikshitar

13. Pt.V.G.Jog Violin Interview with Pandit V.G.Jog

Rag : Sudh Todi

Rag : Jhinjhoti

14. Siddheshwari Devi Vocal Introduction by Smt.Savita Devi

Bandish Thumri in Rag Mishra Paraj

Dadra Savaria Man Bhayo Re

Tappa in Rag Bhairavi

Thumri in Rag Mishra Tilak Kamod

Tappa : Pani Chagrani Laya

174

world both in reach and range covering about 100countries in 27 languages.

AIR, through its external broadcasts, aims to keepthe overseas listeners in touch with the ethos of India.The languages in which AIR reaches out to its foreignaudience are English, French, Russian, Swahili,Arabic, Persian, Pushto, Dari, Baluchi, Sinhalese,Nepali, Tibetan, Chinese, Thai, Burmese, andBhasha Indonesia. The services in Hindi, Tamil,Telugu, Malayalam and Gujarati are directed atoverseas Indians, while those in Urdu, Punjabi,Sindhi, Saraiki, Kannada and Bengali are for listenersin the Indian Sub-continent.

The broadcasts follow a composite pattern andgenerally comprise of News Bulletins,Commentaries, Currents Events and Review of theIndian Press. Besides Newsreel, MagazineProgrammes on sports and literature, talks anddiscussions on social economic, political historical,scientific and cultural subjects, features ondevelopmental activities, important events andinstitutions, classical folk and modern music of India'sdiverse regions, form a major part of totalprogramme output.

The dominant theme of all programmes in ExternalServices Division is to present the reality of India asa strong Secular, Democratic, Republic, Vibrant,forward looking and engaged in the task of rapideconomic, Industrial and technological progress.India's large technical manpower and itsachievements and ecological balance are put acrossin easy and simple parlance.

Similarly, India's faith in non-violence, itscommitment to restoration of human rights andinternational peace and its contribution to thecreation of a new world economic order arefrequently discussed.

External Services Division continues to supplyrecordings of music, spoken word and compositeprogrammes to about 25 foreign broadcasting

organizations under the existing Cultural ExchangeProgrammes.

External Services Division's transmission directedtowards SAARC countries, West Asia, Gulf andSouth East Asian countries continues to air the9.00 p.m. National bulletin in English originallymeant for Home Services. This apart, ExternalServices Division continues to beam across the globecommentaries on contemporary relevant issues andpress reviews in all its transmissions.

FUTURE POLICY INITIAFUTURE POLICY INITIAFUTURE POLICY INITIAFUTURE POLICY INITIAFUTURE POLICY INITIATIVESTIVESTIVESTIVESTIVES

REVAMPING : Revamping of some of the ESD'sforeign languages services i.e.Nepali, Tibetan, Baluchi, Dari andPushto those towards Gulfcountries are under consideration.

DTH SERVICE : 24 hrs. Urdu Service of ExternalServices Division is available on airthrough DTH w.e.f. 28th June2006, to have more services onair through DTH.

MEA's ROLE IN EXTERNAL BROADCASTMEA's ROLE IN EXTERNAL BROADCASTMEA's ROLE IN EXTERNAL BROADCASTMEA's ROLE IN EXTERNAL BROADCASTMEA's ROLE IN EXTERNAL BROADCAST

Efforts are on to strengthen the services in variousparts of the globe and also involve the MEA more inprogramming to identify priorities and back up thefunding of the External Broadcast.

However, it is worth mentioning that MEA hasarranged guest TAs for Baluchi, Dari and Pushtoservices of E S D.

The first batch came in May 2009 and the 3rd batchof eighth guests T/As arrived in November2010.The guest TAs are working in our units aswell are gaining experience from our services.

COVERAGE OF IMPORCOVERAGE OF IMPORCOVERAGE OF IMPORCOVERAGE OF IMPORCOVERAGE OF IMPORTTTTTANT EVENTSANT EVENTSANT EVENTSANT EVENTSANT EVENTS

1st April, 2011 to 31st December1st April, 2011 to 31st December1st April, 2011 to 31st December1st April, 2011 to 31st December1st April, 2011 to 31st December, 2011, 2011, 2011, 2011, 2011

A special feature entitled "Left Side Room,Ward No. 4 (For ABU entry) was broadcast inApril, 2011.

175

Minister for I & B, Smt. Ambika Soni having a look at the display at Akashwani Museum, AIR, New Delhi

A series on the 100 years of Delhi as capital ofmodern India entitled "Delhi 100 series"( 4episodes) was broadcast.

Coverage of India International Trade Fair,2011 including a curtain raiser.

ABU Radio working party meeting (on contentproduction) in November, 2011.

Special tribute programmes to greatpersonalities like Jagjit Singh and BhupenHazarika.

Extensive coverage of Leh Festival, 2011.

Special Birth Anniversary programmes onRabindra Nath Tagore, Faiz Ahmad Faiz, BabaNagarjun, Pt. Panna Lal Ghosh, Nirmal Vermaand Ramdhari Singh Dinkar.

Special programme on Independence Day,2011 (Radio Report consisting of Prime

Minister's Address to the Nation from theramparts of Red Fort and President's Addressto the nation on 14th August 2011).

Proposed : 1st January to 31Proposed : 1st January to 31Proposed : 1st January to 31Proposed : 1st January to 31Proposed : 1st January to 31ststststst March, 2012 March, 2012 March, 2012 March, 2012 March, 2012

Elaborate coverage of Pravasi Bhartiya Divas2012 (in January) including a curtain raiser.

Coverage of Auto expo 2012.

Special programme on Republic Day 2012.(Radio Report and President's broadcast to thenation on 25.01.2012.

A special feature on unique kidney bank - aproject of Kidney Federation of India (March,2012).

Special programme on Beating the RetreatSpecial programme on Beating the RetreatSpecial programme on Beating the RetreatSpecial programme on Beating the RetreatSpecial programme on Beating the RetreatCeremony, 2012Ceremony, 2012Ceremony, 2012Ceremony, 2012Ceremony, 2012

As a "Voice of the Nation" External Services Divisionof All India Radio has been India's "Authentic

176

Window to the World". With growing importanceof India in the world, an increasingly important roleis envisaged for External Broadcast for times tocome.

ENGINEERINGENGINEERINGENGINEERINGENGINEERINGENGINEERING

A. Growth of Network & CoverageA. Growth of Network & CoverageA. Growth of Network & CoverageA. Growth of Network & CoverageA. Growth of Network & Coverage

All India Radio is one of the largest broadcastingnetworks in the world. At the time of Independence,there were six Radio Stations and 18 Transmitters(6 MW & 12 SW) covering 11% of population and2.5% area of the country.

By 15th December 2011, AIR network has grownby 261 stations and 406 transmitters (149 MW, 54SW & 203 FM) which provide coverage to 99% ofthe population spread over 91% area of the country.(Graphics showing growth of AIR Stations andTransmitters over the five year Plans are enclosed.)

B. Highlights of the Activities during the yearB. Highlights of the Activities during the yearB. Highlights of the Activities during the yearB. Highlights of the Activities during the yearB. Highlights of the Activities during the year

11111. During last year, the number of stations hasincreased from 241 to 260 and number oftransmitters from 385 to 406.

I.I.I.I.I. New Stations/TNew Stations/TNew Stations/TNew Stations/TNew Stations/Trrrrr. commissioned during the. commissioned during the. commissioned during the. commissioned during the. commissioned during theyear:year:year:year:year:

Sitamahi (Bihar) - 100W FM Tr.,

Bhatwari (Uttarakhand)) - 100 W Tr.,

Gaya(Bihar) - 100 W FM Tr.,

Sringeri(Karnataka) - 100 W FM Tr.

Udhampur (J&K) - 100W FM Tr.,

Ongole(Andhra Pradesh) - 100W FM Tr.,

Nellore (Andhra Pradesh) - 100W FM Tr.,

Gurej (J&K) - 100W FM Tr.,

Titwal(J&K) - 100W FM Tr.,

Rampur (H.P.) - 100W FM Tr.,

Neemuch (M.P.) - 100W FM Tr.,

Berthein (H.P.) - 100 W FM Tr.

Cherrpunji (Meghalaya) - 100 W FM Tr.

Mandi (H.P.) - 100 W FM Tr.

Sunder Nagar (H.P.) - 100 W FM Tr.

Kishan Ganj (Bihar) - 100 W FM Tr.

Pratap Nagar (Uttrakhand) - 100 W FM Tr.

Bacher (Uttrakhand) - 100 W FM Tr.

Uri (J&K) - 100 W FM Tr.

Suryapet(Tamilnadu)- 1kW Interim setup

II.II.II.II.II. TTTTTransmitter commissioned at existing stationransmitter commissioned at existing stationransmitter commissioned at existing stationransmitter commissioned at existing stationransmitter commissioned at existing station

Silchar (Assam) - 100 W FM Tr.

III.III.III.III.III. Facilities upgraded at the following stationsFacilities upgraded at the following stationsFacilities upgraded at the following stationsFacilities upgraded at the following stationsFacilities upgraded at the following stations

Alwar- Existing 6kW FM Tr. upgraded to 10kWFM Tr.

Kurushetra- Existing 6kW FM Tr. upgraded to10kW FM Tr.

Banswara- Existing 6kW FM Tr. upgraded to10kW FM Tr.

Chittaurgarh- Existing 6kW FM Tr. upgradedto 10kW FM Tr.

Hyderabad (Rainbow) - Existing 6kW FM Tr.upgraded to 10kW FM Tr.

Hyderabad (CBS) - New 10kW FM Tr. becamefunctional in place of existing 1kW FM Interimsetup

Cochin- Existing 6kW FM Tr. upgraded to10kW FM Tr.

Nagpur- Existing 6kW FM Tr. upgraded to10kW FM Tr.

Varanasi - New 10kW FM Tr. (Replacement of1kW MW) became functional in place of existing1kW FM Interim setup.

Gorakhpur - New 10kW FM Tr. becamefunctional in place of existing 1kW FM Interimsetup.

177

S.S.S.S.S. Course Code Course Code Course Code Course Code Course Code MonthMonthMonthMonthMonth Name of W Name of W Name of W Name of W Name of Workshoporkshoporkshoporkshoporkshop T T T T Total No.ofotal No.ofotal No.ofotal No.ofotal No.ofNo.No.No.No.No. DurationDurationDurationDurationDuration participantsparticipantsparticipantsparticipantsparticipants

1 D1112-P01 25th to 29th April (5 days) Radio Agri-vision 25

2 D1112-A01 6th to 10th June (5 days) Pension & other retirement benefits 19

3 D/O.Org. 13th to 17th June (5 days) Conflict sensitive reporting 19

4 D1112-A03 22nd to 24th June (3 days) Art of Noting and Drafting 18

5 D1112-P03 4th to 6th July (3 days) Challenges in Public Service 31Broadcasting

6 D1112-P02 27th to 29th July (3 days) Kisan Vani Broadcast 26

7 D1112-P05 1st to 5th Aug. (5 days) Leadership Skills 34

8 D1112-A04 23rd to 25th Aug. (3 days) Reservation in Services 22

9 D1112-A02 12th to 16th Sept. (5 days) Disciplinary proceedings 18

10 D1112-P04 19th to 23rd Sept. (5 days) Art of Presentation 22

11 D1112-a05 26th to 30th Sept. (5 days) Financial Management 12

12. D1112-P13 17th to 19th Oct. (3 days) Emerging technologies in audience 27research vis-à-vis existing practices

13 D1112-A06 17th to 19th Oct. (3 days) RTI & record management 15

14 D1112-P07 28th Nov. to 2nd Dec. (5 days) Management development programme 29

15 D1112-P08 26th to 30 Dec. (5 days) Voice, culture and communication -

PrPrPrPrProposed Toposed Toposed Toposed Toposed Trainings by STI (P) frrainings by STI (P) frrainings by STI (P) frrainings by STI (P) frrainings by STI (P) from January to Marom January to Marom January to Marom January to Marom January to March 2012ch 2012ch 2012ch 2012ch 2012

S.S.S.S.S. Course Code Course Code Course Code Course Code Course Code MonthMonthMonthMonthMonth Name of W Name of W Name of W Name of W Name of WorkshoporkshoporkshoporkshoporkshopNo.No.No.No.No. DurationDurationDurationDurationDuration

1 D12-A01 2nd Jan. to 6th Jan. (5 days) Office Management

2 D12-P01 16th to 20th Jan. (5 days) News & Current Affairs Programmes

3 D122-A02 6th Feb. to 10th Feb. (5 days) Administrative Vigilance

4 D12-P02 21st Feb. to 22nd Feb.(2 days) Negotiation Skills

5 AI 123061 27th Feb. 2nd March (5 days) Digital Audio Production and editing.

6 D12-303 12th to 14th March (3 days ) Production and presentation of ChildrenProgramme

7 D12-A03 19th to 23rd March (5 days) Advanced Computer Applications

TTTTTraining Orraining Orraining Orraining Orraining Organised by STI (P) frganised by STI (P) frganised by STI (P) frganised by STI (P) frganised by STI (P) from April to December 2011om April to December 2011om April to December 2011om April to December 2011om April to December 2011

178

2.2.2.2.2. Stations technically readyStations technically readyStations technically readyStations technically readyStations technically ready

Following four stations are technically ready forcommissioning:

Rairangpur (Orissa) - 1 kW FM Tr.

Longtherai (Tripura) - 1kW FM Tr. (Interim setup for 10 kW FM TR.)

Dungarpur (Rajasthan) - 1 kW MW Tr.

Dharamanagar (Tripura) - 1 kW MW Tr.

These set ups will be commissioned on the receiptof O&M Staff sanction and recruitment of staff.

3.3.3.3.3. Special Package for J&KSpecial Package for J&KSpecial Package for J&KSpecial Package for J&KSpecial Package for J&K

(i) Phase-I of Special Package for expansion &Improvement of AIR services in J&K has beenimplemented. There are now 16 AIR Stationsand 29 transmitters (MW 14, FM 12, SW 3) inJ&K. About 99.52% of State's population isnow covered by Radio Signals.

(ii) Phase-II - The scheme was approved to provideadditional diesel generators and UPS for theexisting AIR Stations to further strengthen theCaptive Power supply. This will help in ensuringcontinuity of broadcast service during powerfailure and also during emergency or naturalcalamity. Status of procurement is given below:

15 KVA (9 Nos.) DG sets -Procured & installed.

62.5 KVA (6 Nos.) DG sets -Procured &installed.

UPS (7 Nos.) - Procured & installed.

1000 KVA DG Sets (2 Nos.) at Jammu -Procured & installed.

500 KVA DG Sets (2 Nos.) at Pampore,Srinagar - Procured & installed.

1000 KVA DG Sets (2 Nos.) at Narbai, Srinagar- Received & under installation.

(iii) Phase-III - The scheme includes setting up offour Transmitters. In addition to this, fournumbers of Low Power 100 Watt FMTransmitters have also been included inuncovered regions. Sites have been allotted fortwo places. 100W FM Tr. have been ordered& NIT issued for High power FM transmitterfor TV site Naushera.

4.4.4.4.4. Phase - II of North-East Special PackagePhase - II of North-East Special PackagePhase - II of North-East Special PackagePhase - II of North-East Special PackagePhase - II of North-East Special Package

Special Package for expansion & improvement ofAIR services in North-East and Island Territories isunder implementation. The Package includes:

(i) 1 KW FM stations - 19 Nos:(i) 1 KW FM stations - 19 Nos:(i) 1 KW FM stations - 19 Nos:(i) 1 KW FM stations - 19 Nos:(i) 1 KW FM stations - 19 Nos:

1. Arunachal : Anini, Bomdlia, Changlang,Pradesh Daporjio, Khonsa

2. Assam : Karimganj, Lumding, Goalpara

3. Manipur : Ukhrul, Tamenglong

4. Meghalaya : Cherrapunjee

5. Mizoram : Tuipang, Chemphal, Kolasib

6. Nagaland : Wokha, Zunheboto, Phek

7. Tripura : Udaipur, Nutan Bazar

Acquisition of sitesAcquisition of sitesAcquisition of sitesAcquisition of sitesAcquisition of sites

New sites were required for setting up the 19 newFM stations. There has been delay in offer of sitesand demand notes by the State Governments.

Sites have been taken over at 16 places atBomdia, Changing, Khonsa & Daporijo inArunachal, Goapara, Karimganj & Lumding inAssam; Cherapunjee in Meghalaya; Champhal,Kolasib & Tuipang in Mizoram; Zunehboto,Phek & Wokha in Nagaland, Nutan Bazar &Udaipur in Tripura. Installation of Tr. has beencompleted at five places. Installation is inprogress at three places while building worksis in progress in seven other places. At

179

Zunehboto, survey of site and jungle cuttingare in progress.

As on date, three sites at Anini (ArunachalPradesh), Tamenglong (Manipur) and Ukhrul(Manipur) are still pending to be acquired forwant of allotment of sites by the concernedState Governments at Tamenglong, alternatessite has been offered. At Ukhrul, site will betransferred after the existing office of districtSP shifts to the new building.Site at Anini isyet to be offered by the State Govt. Matter isbeing pursued.

(ii)(ii)(ii)(ii)(ii) SilchSilchSilchSilchSilchar - 5 kw FM Tar - 5 kw FM Tar - 5 kw FM Tar - 5 kw FM Tar - 5 kw FM Trrrrr. & Gangtok - 10 kW. & Gangtok - 10 kW. & Gangtok - 10 kW. & Gangtok - 10 kW. & Gangtok - 10 kWFM TFM TFM TFM TFM Trrrrr.....

Civil Works for the FM transmitter at Silcharand Gangtok are complete and departmentalworks are in process.

5 kW FM transmitter for Silchar received atDelhi & dispatched for site. Departmental workalmost completed.

10 kW FM transmitter at Gangtok received &installed. Testing & Measurement underprogress.

(iii)(iii)(iii)(iii)(iii) 100 W FM relay transmitters at 100 places -installed at 89 places including nine installedduring the year 2011. Work is in progress atthree places. Work at eight places will start aftergetting clearance from the respective StateGovernment (two in Arunachal) andimprovement in law & order situation (four inManipur will two in Tripura).

(iv)(iv)(iv)(iv)(iv) Chinsurah - 1000 kW MW Tr. (Replacementof existing 1000 kW MW Tr.) - Tr. received atsite in July,2011.

(v)(v)(v)(v)(v) Kavaratti - 10 kW MW Tr. (Replacement of 1kW MW Tr.) - Order placed for transmitter in2011-12.

(vi)(vi)(vi)(vi)(vi) Digital Satellite New Gathering Systems (3 Nos)- Order for equipment placed in July, 2011,likely to be received in 2012.

(vii)(vii)(vii)(vii)(vii) In order to strengthen the Zonal Office atGuwahati, a proposal to provide PermanentOffice accommodation & Staff Quarters for NEZone at Guwahati has been approved.

(viii)(viii)(viii)(viii)(viii) Permanent Studio facilities equipped withDigital equipment and computerized Hard DiscWork Stations for recording, dubbing, editing& playback are provided at Jaipur (Raj) &Tawang (Arunachal Pradesh). Orders placed forprocurement of 16 Nos. of digital Transmissionconsoles & 17 Nos. of Digital Recordingconsoles procured.

C.C.C.C.C. New InitiativesNew InitiativesNew InitiativesNew InitiativesNew Initiatives

1. Digitalization of AIR network is one of theMajor Thrust Areas of draft 11th Plan.Government has approved the scheme of AIRDigitalization of Transmitters, StudiosConnectivity in AIR Network at a cost of` 898.32 crores. This includes the following:

Digitalization of 98 studios & connectivity.

Replacement of 31 old MW Transmitters bynew DRM MW Transmitter at Existing Stations.

Upgradation of MW DRM Tr. with CaptivePower Plant at Arunachal-China Border atthree places.

Replacement of 10 kw. MW Mobile by MWDRM Tr. at six places.

Conversion of 36 compatible MW Tr. to DRMMode.

New 1 kW/5 kw. FM digital compatible Tr. at24 places.

100 Watt FM Digital Compatible Tr. at 100locations for extending FM coverage inuncovered rural and semi urban areas (atexisting AIR/LPT sites of DD) and connectivity.

180

Replacement of old FM Trs. at remote andborder areas at 34 locations with the samepower & six nos. of 1 kW MW Trs. by 10 kWFM Trs.

Replacement of five SW Tr. by DRM SW Tr.

Augmentation of Archival facility at Delhi &creation of Archival facility at Chennai,Mumbai, Kolkata & Hyderabad.

Augmentation of 44 existing New Units andCreation of seven New Regional News Units.

Opening of New-on-Phone service from 16places & augmentation of existing News-onPhone services at 13 places.

Digital Studio Tr. links.

Three New Captive Earth Stations atTiruchirapalli, Madurai & Dharwad.

2. Augmentation of Staff Training Institute(Technical) and Staff Training Institute(Programme) including regional traininginstitutes - SFC proposal was approved by theMinistry at a cost of ` 20 crores. The schemesinclude augmentation of facilities at STI (Tech)Delhi & RSTI (Tech) Mumbai, Construction ofHostel Accommodation at STI (P)Tiruvananthapuram, Hyderabad, Lucknow &Ahmedabad. Equipment procurement underprocess.

3. Office Accommodation/Staff Quarters atGuwahati and Hostel Accommodation atSrinagar - SFC proposal approved by Ministryat a cost of 20 crores Civil works are in progressfor staff quarters and office accommodationat Guwahati & Hostel accommodation atSrinagar.

D.D.D.D.D. Activities of 'AIR Resources'Activities of 'AIR Resources'Activities of 'AIR Resources'Activities of 'AIR Resources'Activities of 'AIR Resources'

Prasar Bharati had started 'AIR Resources' anindependent center to generate revenue byproviding consultancy and turnkey solutions in

the field of broadcasting and utilizing the vastresources of All India Radio & Doordarshanhardware, human resource and technicalexpertise.

It has provided consultancy & turnkey solutionsto IGNOU for establishment FM Transmittersfor their Gyan-vani stations at 37 places in thecountry. It has also leased out land, buildingand tower to IGNOU stations. Prasar Bharatihas also undertaken the operation andmaintenance of these FM Transmitters.

Infrastructure like land, building and tower isbeing shared with private FM broadcasting onrental basis. Presently under the Phase-I schemeof private FM broadcasting of the Ministry ofI&B, private FM Channels in four cities areoperational. Under the Phase-II scheme, 245FM Channels are operational in 87 cities. Thecellular mobile operators are also sharing PrasarBharati infrastructure for their services.

Prasar Bharati is also earning revenue byproviding on-site and institutional training invarious disciplines of broadcasting.

'AIR Resources' has generated gross revenueof ` 39.80 crore during the period from Aprilto November, 2011.

E. Activities of IT DivisionE. Activities of IT DivisionE. Activities of IT DivisionE. Activities of IT DivisionE. Activities of IT Division

Hindi Rajbhasha Portal for AIRHindi Rajbhasha Portal for AIRHindi Rajbhasha Portal for AIRHindi Rajbhasha Portal for AIRHindi Rajbhasha Portal for AIR

A web based software for the compilation of quarterlyreport was received by the Hindi section of DG AIRfrom stations across the country. All the stations ofAIR will be given authorisation credentials and willbe required to fill in quarterly reports online. TheDirectorate shall be able to monitor the status reportsat any time. The portal will be further extended tocater to other activities related to Rajbhasha.

Human Resources Management SystemHuman Resources Management SystemHuman Resources Management SystemHuman Resources Management SystemHuman Resources Management System

An Online Quarterly Incumbency status reportsoftware is under development. In this report, all

181

the details (including the transfer, postings, training,vacancy position in each grade etc.) of all stationswould be stored. The functionality of this applicationwill be further expanded to cater to the demands ofthe Human Resources Management System of theorganisation.

WWWWWebcasting and Podcasting services of All Indiaebcasting and Podcasting services of All Indiaebcasting and Podcasting services of All Indiaebcasting and Podcasting services of All Indiaebcasting and Podcasting services of All IndiaRadioRadioRadioRadioRadio

AIR is broadcasting through its terrestrial radiotransmitter network. These programmers will bemade available by AIR throughout the world oninternet using Webcasting and podcastingtechnologies. The 11th Plan approved scheme forProvision of Webcasting and Podcasting services ofAIR under final stages of implementation. Initially,a single channel audio streaming will be started as apilot project.

Strengthening of News-on-Phone services of AllStrengthening of News-on-Phone services of AllStrengthening of News-on-Phone services of AllStrengthening of News-on-Phone services of AllStrengthening of News-on-Phone services of AllIndia RadioIndia RadioIndia RadioIndia RadioIndia Radio

It is interactive service which provides latest Nationaland Regional news highlight to a listener anywherein the world over phone by dialing the specifiednumbers. With the advent of mobile phone, nowgeneral public can listen to news highlights for nearly100 second duration, practically from anywhere.

Each 'News on Phone Service (NOP) service carryboth regional (local) and national news. The regionalnews is recorded at the station and the national newsis downloaded from Delhi from a Web/FTP server.Callers from anywhere in India may use landline orMobile phones in getting the National and Regionalnews by dialing numbers 125900/125800.

AIR 'News on Phone' service is now available at 14places i.e. Delhi, Mumbai, Chennai, Patna,Hyderabad, Ahmedabad, Jaipur, Bangalore,Thiuvananthapuram, Imphal, Lucknow, Raipur,Guwahati and Shimla.

In 11th Plan, this service is being extended to 16more state capital stations, namely, Agartala, Aizawl,

Bhopal, Chandigarh, Cuttak, Dehradun, Gangtok,Itanagar, Kohima, Kolkata, Panaji, Puducherry, PortBlair, Ranchi, Shillong and Srinagar.

The existing 'News on Phone' Service is also beingupgraded at 13 stations viz, Ahmedabad, Banglore,Guwahati, Hyderabad, Imphal, Patna, Jaipur,Lucknow, Raipur, Shimla and Thriuvananthapuram.

FFFFF. Staf. Staf. Staf. Staf. Staff Tf Tf Tf Tf Training Institutes (Training Institutes (Training Institutes (Training Institutes (Training Institutes (Technical)echnical)echnical)echnical)echnical)

Staff Training Institute (Tech.) at Delhi caters to thetraining needs of engineering personnel. Regionaltraining institutes have also been set up atBhubaneswar, Shillong and Mumbai to augment thetraining facilities.

The Institute at Delhi was established in 1948 andhas since grown into a centre of excellence fortechnical training in electronic media. A well-organised Library and a Computer Center withadvanced multi-media equipment are available as partof the institute.The Institute conducts training coursesfor departmental candidates as well as for candidatesof similar foreign organizations. Workshops atdifferent field offices are also held. The instituteconducts recruitment examination for direct recruitengineering assistants and also holds departmentalcompetitive examinations for promotions in thesubordinate engineering cadres. The regionalinstitutes conduct training courses on use ofComputerized Hard Disc Based Recording, Editingand Playback system.

a. Outstation courses conducted by STI (T)faculties at various Centres/Kendras were 13upto 30th November 2011. Ninteen more areproposed between December, 2011 and 2012.

b. International participation :

Four participants from Bhutan BroadcastingCorporation attended the 12-day "RefresherCourse for Tech. (AIR/DD)" during May 2011on payment basis.

182

c. Summer training for Diploma/DegreeEngineering students for four/six weeks wasconducted by STI(T). This was attended by total252 Engineering students.

Revenue generated by STI (T), DelhiRevenue generated by STI (T), DelhiRevenue generated by STI (T), DelhiRevenue generated by STI (T), DelhiRevenue generated by STI (T), Delhi

Revenue to the tune of ` 7,70,998/- wasearned by conducting training courses forstudents of degree and diploma in Engineeringduring May-June 2011.

Upgradation/Improvement of hostel facilitiesUpgradation/Improvement of hostel facilitiesUpgradation/Improvement of hostel facilitiesUpgradation/Improvement of hostel facilitiesUpgradation/Improvement of hostel facilities

The renovation work of remaining A, D & BBlock was carried out by CCW in connectionwith Commonwealth Games 2010. Total 80rooms (single or double) have A/C facilities.The remaining 44 rooms are single, withcommon bathrooms. One A/c dining hall with

modern kitchen facilities with R/O water plantsare functioning well. The adjoining lawns arealso well maintained. Besides, lodging &boarding facilities like cloth washing, Taxi fortransportation, consultant medical officer onpayment basis have been provided for trainees.

4.4.4.4.4. StafStafStafStafStaff Wf Wf Wf Wf Welfarelfarelfarelfarelfare activitye activitye activitye activitye activity

i) A TV room in hostel with new furniture, hasbeen provided for the welfare of the participantsattending various training courses at STI(T) &STI(P).

ii) Covered parking bay has been extended toaccommodate more vehicles of office building.

iii) Four new computers are provided in Internetroom in the Hostel.

Details of TDetails of TDetails of TDetails of TDetails of Training Courses & No. of Persons Training Courses & No. of Persons Training Courses & No. of Persons Training Courses & No. of Persons Training Courses & No. of Persons Trainedrainedrainedrainedrained

(a) For the period from 01.04.2011 to 31.11.2011.

Name of training instituteName of training instituteName of training instituteName of training instituteName of training institute No. of CoursesNo. of CoursesNo. of CoursesNo. of CoursesNo. of Courses No. of staffNo. of staffNo. of staffNo. of staffNo. of staffconductedconductedconductedconductedconducted trainedtrainedtrainedtrainedtrained

Staff Training Institute (Technical), Delhi. 49 1055

Regional Staff Training Institute (Technical), Bhubaneshwar 22 943

Regional Staff Training Institute (Technical), Shillong 09 142

Regional Staff Training Institute (Technical), Malad, Mumbai. 05 59

(b.) For the period from 01.12.2011 to 31.03.2012.

Name of training instituteName of training instituteName of training instituteName of training instituteName of training institute No. of CoursesNo. of CoursesNo. of CoursesNo. of CoursesNo. of Courses No. of staffNo. of staffNo. of staffNo. of staffNo. of staffconductedconductedconductedconductedconducted trainedtrainedtrainedtrainedtrained

Staff Training Institute (Technical), Delhi. 43 300 approx.

Regional Staff Training Institute (Technical), Bhubaneshwar 11 100 approx.

Regional Staff Training Institute (Technical), Shillong 5 50 approx.

Regional Staff Training Institute (Technical), Malad, Mumbai. __ __

183

ProposedProposedProposedProposedProposed

1) Wi-Fi connectivity is proposed in hostel for useof the trainees.

2) For round-the-clock power supply, it isproposed to have a generator at hostel.

3) The badminton court which was underextensive use by the trainees is proposed to bere-constructed at hostel.

4) The windows (40 no.) and some doors (25 no.)in various rooms of hostel are proposed to bereplaced.

5. Renovation and modernization of books libraryfacilities

The library of the institute is quite old havingabout 7000 Nos. of books including books onlatest technical topics. Adjacent rooms werealso merged to the library to utilize as reference/reading room as the present space was insufficient. Complete renovation of library andadjacent room was completed. Categorizingwork of various books in library is under processand listing of category wise books available oninternet for the benefit of trainees & faculty.

6. Up-gradation & Rewiring of Serve & ComputerNetwork :

i) Camputer Centre

IBM server, with Intel Xeon processor 2 GH2(PDC & ADC) 02 Nos with Net Gear Firewall

15 Core2Duo multimedia terminals withWindows XP/Vista/window 7

Fast Giga bit Ethernet network

CD Writers in every PC

CD Duplicator which burn 10 CD at a time

Two scanner with OCR software

MS Office 2010

Word to PD F converter software

Symantec End Point Protection Antivirus

Proxy server

Video data projector

4 Mbps ADSL connectivity

Broadband internet

UPS 6 kva (online)

Two scanners

One laser colour printer

Two Split Air conditioner

UPS 2 kva (online)

ii) Basic Networking lab

12 Core2Duo terminals

Fast 100 Mbps Ethernet network

Video data projector

On-line 0.5 kva UPS.

7. One final cut Pro NLE along with playout serverhas also been added in TV Lab. Projects listedunder 11th plan for upgradation of Radio &TV studios are under progress. As a specialinitiative, the training institute has started aquarterly publication for updating knowledgeamongst the technical staff posted in the remoteand not easily accessible parts of North East.

8. A DRM so compatible Radio Transmitterreceived and installed at the premises ofSTI (T), Delhi.

9. RSTI (T) Shillong has also conducted outstationtrainings at Imphal, Gangtok, Guwahati andTezpur, thus enabling the staff to haveknowledge at their doorstep.

G. Research & DevelopmentG. Research & DevelopmentG. Research & DevelopmentG. Research & DevelopmentG. Research & Development

The Research Department of All India Radio &Doordarshan is a premier National R&D instituteinvolved in research and development oriented

184

technical activities involving Broadcast Engineering.The following are the main Achievements of thisoffice for the current year:

Achievements during the period from April toAchievements during the period from April toAchievements during the period from April toAchievements during the period from April toAchievements during the period from April toDecember 2011December 2011December 2011December 2011December 2011

During the period, the AM Telemetry systemapplication software has been modified toincorporate the changes/suggestions like firealarm, etc.

Modifications in the FM Telemetry system havebeen further made using the TCP/IP protocol.The necessary modification in hardware andsoftware would be carried out whereverrequired.

Research Department has developed a GSM/SMS Based Remote Monitoring and ControlSystem for Unmanned VLPTS.

Work carried out to reduce transmission losshas already been tested by using 10 KW HighPower FM antenna symmetrical splitter.

Antenna's fabricated for DRM reception forfixed place as well for mobile vehicle.

Fabrication and testing of TransmitterController Unit for FM Telemetry system asper requirements of Lab and station.

Various acoustic measurements of AIR stations,testing and evaluation ( NRC, STC, FIIC etc)of acoustic materials, evaluation of electro-acoustic transducers have been carried out.

Future Activities planned during the period 1stFuture Activities planned during the period 1stFuture Activities planned during the period 1stFuture Activities planned during the period 1stFuture Activities planned during the period 1stJanuary 2012 and 31st March 2012January 2012 and 31st March 2012January 2012 and 31st March 2012January 2012 and 31st March 2012January 2012 and 31st March 2012

Procurement of hardware for AdvanceTelemetry System.

The lab. Testing of Modified Software is to bedone. FM Telemetry Group: Debugging &Modifications in the application software areto be done.

Work in progress for development of 20 KWto 40 KW high power FM antenna using RFCoaxial splitter (Rigid line) for 4 bay & 6 baycross V antenna.

Fabrication of automated field strengthmeasurement system on mobile vanunder 11th plan project.

Intensive Propagation studies on digital radiotransmission (DRM).

Study work in progress pertaining to the 12thPlan projects.

ADMINISTRAADMINISTRAADMINISTRAADMINISTRAADMINISTRATION WINGTION WINGTION WINGTION WINGTION WING

Reservation for SCs/STReservation for SCs/STReservation for SCs/STReservation for SCs/STReservation for SCs/STs/OBss/OBss/OBss/OBss/OBs

Prasar Bharati has taken all requisite measures forimplementation of reservations in respect of SCs/STs/OBs categories. All relevant policy directionsand instructions issued by Nodal Ministries /Departments for giving reservation and otherbenefits to SCs/STs/OBs in Government Servicesand personnel matters have been circulated to allthe offices and field units of AIR for necessarycompliance. Liaison Officers for SCs/STs to overseeimplementation of statutory instructions forsafeguarding the interest of the concerned staff, inpursuance of O.M. No.36038/1/2008-Estt.(Res.)dated 19th November 2008. Special Recruitmentdrives has been done on 1st July 2004 andsubsequently on 1st November 2008, in pursuanceof Ministry of I&B's letter No.A-14011/01/2009-Admn-1 dated 14th January 2009. All the capitalcity stations have been instructed to nominateLiaison Officer for SC/ST and fill up the backlogvacancies for SC/ST. Most of the capital city Stationshave nominated Liaison Officer.

WWWWWork to be undertaken during the period betweenork to be undertaken during the period betweenork to be undertaken during the period betweenork to be undertaken during the period betweenork to be undertaken during the period between11111ststststst January 2012 and 31st March,2012 January 2012 and 31st March,2012 January 2012 and 31st March,2012 January 2012 and 31st March,2012 January 2012 and 31st March,2012

A copy of DoP&T's O.M. No.36038/1/2008-Estt(Res) dated 26.07.2011 on re-launch of Special

185

Recruitment drive for filling up backlog vacanciesfor Scheduled Castes, Scheduled Tribes and otherBackward Classes has already been circulated to allheads of AIR, capital city stations including zonalCEs/DDGs, all staff sections of the Directorateincluding P&D unit, CCW, AR Unit, ESD and NSDwith a request to fill-up remaining backlog vacanciesby 31st March 2012. On receipt of the informationfrom the stations/ offices, the information will becompiled at the Directorate level and a consolidatedreport will be sent to the Ministry.

PUBLIC GRIEVPUBLIC GRIEVPUBLIC GRIEVPUBLIC GRIEVPUBLIC GRIEVANCE AND REDRESSALANCE AND REDRESSALANCE AND REDRESSALANCE AND REDRESSALANCE AND REDRESSALMECHANISMMECHANISMMECHANISMMECHANISMMECHANISM

Grievance redressal and access mechanism has beenset-up at the Station Level, Zonal Headquarters level& the Central Headquarter level in accordance withthe guidelines of Department of AdministrativeReforms & Public Grievances. Information andFacilitation Counters were set-up at all offices ofAIR. Regular status reports on disposal of Grievancesare being submitted to the Ministry of I&B. In theyear 2011-12, total Grievances received were 191of which 87 were through CEPENGRAM websiteand remaining 104 through CPGRAM website. Till20th December 2011, 154 were disposed of andremaining 37 are under process of which five belongto pension category and 32 are of general category.DDG(A) is nominated as the Staff GrievanceRedressal Officer of this Directorate.

Implementation of Right to InforImplementation of Right to InforImplementation of Right to InforImplementation of Right to InforImplementation of Right to Information Act 2005mation Act 2005mation Act 2005mation Act 2005mation Act 2005

All AIR stations have broadcast a number ofprogrammes in different formats to inform thepeople regarding various provisions of the Right ToInformation Act, 2005 in order to empower peopleand contribute to transparency and accountabilityin governance. Programme Heads of all AIR Stationshave been asked to highlight the salient feature ofthis Act in the programme. This Act has also beencovered under Flagship Programmes of BharatNirman since September, 2008.

In AIR, 60 CPIOs and six Appellate Authorities inDirectorate and 295 CPIOs and 20 AppellateAuthorities at field levels have been designated forimplementation of RTI Act. In the year 2011 (from1st April to 31st December 2011), 492 RTIapplications were received and all were replied withinthe stipulated time. About 213 appeals were receivedby the Appellate Authority during the period (from1st April 2011 to 31st December 2011) and all weredisposed off.

Sanctioned strength & new posts sanctionedSanctioned strength & new posts sanctionedSanctioned strength & new posts sanctionedSanctioned strength & new posts sanctionedSanctioned strength & new posts sanctioned

The Wing-wise sanctioned strength of officers andstaff in AIR is given below:-

WWWWWinginginginging All India RadioAll India RadioAll India RadioAll India RadioAll India Radio

Programming 6,915

News Wing 232

Engineering 6140

CCW 1457

AIR HQ 810

Administration (AIR Station) 10,768

TTTTTotalotalotalotalotal 26, 32226, 32226, 32226, 32226, 322

WOMENS’ EMPOWERMENTWOMENS’ EMPOWERMENTWOMENS’ EMPOWERMENTWOMENS’ EMPOWERMENTWOMENS’ EMPOWERMENT

AIR has a vast network consisting of 320 stations/offices spread all over the country. There are about17853 personnel working in three stream viz.Programme, Engineering & Administration in AIR.

In All India Radio, the percentage of the women ingroup 'A' & 'B' & 'C' is 24.6%.

A Lady Officer is Head of Prasar Bharati. Anotherlady officer is working as Director (A) inAdministration Wing in DG AIR besides many ladyofficers in SAG, JAG, STS, JTS levels of Prgorammeand Engineering in AIR.

186

All AIR Stations/Offices have been instructed to setup Women’s Cell to look into the grievances/complaints of sexual harassment vide this Dte.'sCircular No. 1/29/2008-WC/WL dated 23rd

September 2008. The Womens’ Cell has been setup at all AIR Stations/ Offices accordingly.

WWWWWelfarelfarelfarelfarelfare activities for We activities for We activities for We activities for We activities for Women employees:-Theomen employees:-Theomen employees:-Theomen employees:-Theomen employees:-Thefollowing points are mentioned in this regard:following points are mentioned in this regard:following points are mentioned in this regard:following points are mentioned in this regard:following points are mentioned in this regard:

a) A number of the offices of AIR are located inthe premises owned by Prasar Bharati.Adequate arrangements for employees /officials to sit and work and arrangements havebeen made for drinking water etc. The workplace is adequately illuminated. Proper toiletsare available to the staff with a provision for aseparate toilet for women employees.

b) At many places AIR has its own staff quarters.These are allotted to the staff as per All India

Radio (Allotment of Residential Quarters)Rules.

c) In accordance with the instructions of theDepartment of Personnel and Training, job oncompassionate grounds is offered to adependent of the deceased AIR employee.

d) AIR Staff like Technicians, Sr. Technicians,Engineering Assistants, Sr. EngineeringAssistants etc. are shift duty staff. For them,shift duty is incidental to their service. To theextent possible, arrangements have been madefor dropping of employees, including women,who will be on late night shift duty.

e) The staff (men and women alike) is paid thepay scales approved by the Government ofIndia. AIR employees including womenemployees are granted leave in accordance withthe government rules on the subject.

Lok Sabha Speaker, Smt. Meira Kumar, delivering a speech at the Rajendra PrasadMemorial Lecture organized by AIR

187

f) AIR employees including women employees areentitled to Terminal Benefits on a par with othergovernment employees.

g) At places where Central Government HealthScheme is available, AIR employees are entitledto obtain its services. At other places, AIRemployees are given the benefit of CentralServices (Medical Attendance) Rules. Underthese Rules, evenPrivate Medical Practitionersare appointed as Authorized MedicalAttendants for the employees and their families.Wherever requested, separate AuthorizedMedical Attendants are appointed for women.

h) AIR has a system of encouraging and providingincentives to its employees by way of grantof Akashvani Annual Awards for Programmesas well as for Technical excellence and a numberof women were awarded prizes under thisscheme.

Accepting the recommendations of the Committeeon Empowerment of Women’ a new category ofAward’ i.e. ‘Best Women's Programme’ has beenintroduced under Akashvani Annual Awards from2009. A majority of producers of the womens’programmes are women. So ultimately, women willbe encouraged through this new category of award.

Reservation for Persons with DisabilitiesReservation for Persons with DisabilitiesReservation for Persons with DisabilitiesReservation for Persons with DisabilitiesReservation for Persons with Disabilities

The Constitution of India ensures equality, freedom,justice and dignity to all individuals and implicitlymandates an inclusive society, which includespersons with disabilities. The Government of Indiaenacted "The Persons with Disabilities (EqualOpportunities, Protection of Rights and FullParticipation) Act, 1995" in an effort to ensure equalopportunities for persons with disabilities and theirfull participation in nation-building.

2. The PWD Act came into force in 1996. Howeverit was much before that the reservation for persons

with disabilities was introduced in case of directrecruitment to Group 'C' and 'D' posts. It wasextended to cases of promotion to Group 'C' and 'D'posts in 1989. With the enactment of the Act,reservation for persons with disabilities was madeapplicable in identified Group ‘A’ and ‘B’ posts andalso in cases of direct recruitment.

3. The Department of P&T, Government of Indiahas issued consolidated instructions on the subjectin December, 2005. As per the instructions, in alldirect recuritment, reservation for persons withdisability is now available in all categories of posts.In case of promotions, it is offered from Group 'D'to Group 'C' and within Group 'C' for identified posts.

4. Prasar Bharati has taken all requisite measuresfor implementation of reservation for PWD. Allrelevant policy directions and instructions issued byDOP & T from time to time are being followed.

AUDIENCE RESEARCH UNITAUDIENCE RESEARCH UNITAUDIENCE RESEARCH UNITAUDIENCE RESEARCH UNITAUDIENCE RESEARCH UNIT

In order to gather the qualitative and quantitativefeedback of various programmes broadcast by thevarious stations, All India Radio has a wide networkof 38 Audience Research Units across the country.Based on the feedback, programmes are planned,produced and modified according to the needs, tastesand aspirations of the people. Thus, listener-friendlyand quality programmes are aired for the widespectrum of audiences.

Various types of research methodologies are usedby the Audience Research Units of All India Radioto gather qualitative and quantitative feedback. Someof the important research methodologies used are:-

i. Listeners' letter analysis

ii. Programme content analysis

iii. Focus Group Discussions (FGD)

iv. Field surveys

a) Radio Audience surveys

188

b) Quick feedback studies

c) Feed forward studies

v. Telephone surveys

vi. Panel Studies.

1. Listener's letter analysis:Listener's letter analysis:Listener's letter analysis:Listener's letter analysis:Listener's letter analysis: A large number ofletters are received from the listeners on variousprogrammes. These letters are analyzed andaccordingly, programmes are planned,designed and modified .

2. Content analysis and FGD:Content analysis and FGD:Content analysis and FGD:Content analysis and FGD:Content analysis and FGD: Further, in aneffort to constantly improve upon the qualityof programmes, the contents of theprogrammes are analyzed with the help of thepanel of experts on the subject. Focus GroupDiscussion with the panel of experts are alsoheld from time to time to check the quality ofthe programmes.

3. Field surveysField surveysField surveysField surveysField surveys

a) Radio Audience Surveys:Radio Audience Surveys:Radio Audience Surveys:Radio Audience Surveys:Radio Audience Surveys: Radio AudienceSurveys are undertaken on regular intervals inorder to get detailed listenership data includinglisteners' characteristics, size, listening habitsand other variables affecting listening.

b) Quick Feedback Stud ies :Quick Feedback Stud ies :Quick Feedback Stud ies :Quick Feedback Stud ies :Quick Feedback Stud ies : Sometimesimmediate feedback is required to test theprogramme for further continuance. For thispurpose, Quick Feedback Studies (QFS) arecarried out.

c) Feed Forward Studies:Feed Forward Studies:Feed Forward Studies:Feed Forward Studies:Feed Forward Studies: Before opening a newstation, it is essential to collect data on socio-economic and cultural aspects of the region sothat programme planning can be doneaccordingly.

d) TTTTTelephone Survey:elephone Survey:elephone Survey:elephone Survey:elephone Survey: This is also a kind of quickfeedback survey conducted to collect immediatefeedback from the target listeners on particularprogrammes.

Besides the above mentioned studies, various otherbrief studies were conducted at the Station' level bythe respective Audience Research Units at regularintervals according to the needs of the local stations.

BROADCAST ENGINEERING CONSULBROADCAST ENGINEERING CONSULBROADCAST ENGINEERING CONSULBROADCAST ENGINEERING CONSULBROADCAST ENGINEERING CONSULTTTTTANTSANTSANTSANTSANTSINDIA LIMITED (BECIL)INDIA LIMITED (BECIL)INDIA LIMITED (BECIL)INDIA LIMITED (BECIL)INDIA LIMITED (BECIL)

After the live Television Broadcasting throughSatellite feed was revolutionized during Gulf war,Media Houses and AIR & DD were permitted tobroadcast via satellite. These companies needed anexpert agency to advise them in the field ofbroadcasting. The Ministry of Information andBroadcasting therefore decided to incorporate onesuch agency for this purpose. Thus, BECIL wasformed on 24th March 1995 to impart Consultancy& Turnkey solutions to all agencies includingGovernment besides AIR & DD.

BECIL provides consultancy services of internationalstandards including turnkey jobs in specialized fields

During the year 2011-12, studies carried out by Audience Research Units are as under:-During the year 2011-12, studies carried out by Audience Research Units are as under:-During the year 2011-12, studies carried out by Audience Research Units are as under:-During the year 2011-12, studies carried out by Audience Research Units are as under:-During the year 2011-12, studies carried out by Audience Research Units are as under:-

YYYYYearearearearear Sl.Sl.Sl.Sl.Sl. TTTTTitle of the Studyitle of the Studyitle of the Studyitle of the Studyitle of the Study No. of Stations WhereNo. of Stations WhereNo. of Stations WhereNo. of Stations WhereNo. of Stations WhereNo.No.No.No.No. Study ConductedStudy ConductedStudy ConductedStudy ConductedStudy Conducted

2010-112010-112010-112010-112010-11 i) Radio Audience Survey on Vivdh Bharti Channel 11 Stations

ii) Radio Audience Survey on Primary Channel 33 Stations

2011-122011-122011-122011-122011-12 i) Radio Audience Survey on Primary Channels 9 Stations

ii) Radio Audience Survey on FM Channels-Rainbow and Gold Proposal under process.

189

of terrestrial & satellite broadcasting, MMDS, CATVnetwork, data broadcasting and studios includingacoustics & audio-video systems.

BECIL also undertakes the operation andmaintenance of broadcast systems of all types anddescriptions. BECIL has a pool of in-house expertiseand vast reservoir of experts drawn from variousfields including All India Radio (AIR) andDoordarshan. BECIL has been constantly improvingits skills to keep itself abreast with the latesttechnology.

With its focused approach, the company has beenable to provide quality services to its clients, thuswinning their loyalty and at the same time remaininga profit making undertaking of the Government.

BECIL client list includes Government, SemiGovernment, Overseas and Private organizations.

It has many firsts to its credit like establishment offirst teleport in India, first all digital private FMbroadcasting station at Bangalore, first to set up multichannel FM transmission station in India combiningup to seven FM channels, first to design and establishHDTV studio set-up for Presidential Secretariat andLok Sabha TV, to name a few.

MISSIONMISSIONMISSIONMISSIONMISSION

To play a pivotal role in modernisation and growthof radio and television broadcasting throughterrestrial, cable and satellite transmission in Indiaand abroad and achieve state-of-the-art excellence.

OBJECTIVEOBJECTIVEOBJECTIVEOBJECTIVEOBJECTIVE

1. To enhance the present share in the market byproviding specialized and customized solutionsto a wider range of clients.

Minister for I & B, Smt. Ambika Soni holding talks with the Minister forCulture and National Heritage, Poland Mr. Bogdan Zdrojewski in New Delhi.

190

2. Providing technical input and consultancy toMinistry of Information and Broadcasting inpolicy, regulatory and formulation of variouspapers pertaining to broadcasting.

3. To explore new avenues in other allied areaslike monitoring and surveillance.

4. Explore the opportunities in overseas marketon a continual basis.

5. Conduct market survey and productdevelopment.

6. Establishment of satellite uplink & downlinksystems for TV channels and also for DistanceEducation.

7. Establishing and maintenance of operation ofBroadcasting centers.

8. Constantly endeavor to enhance customersatisfaction through services.

9. Training and placement of broadcastProfessionals.

4. HIGHLIGHTS FOR THE YEAR4. HIGHLIGHTS FOR THE YEAR4. HIGHLIGHTS FOR THE YEAR4. HIGHLIGHTS FOR THE YEAR4. HIGHLIGHTS FOR THE YEAR

Highest turn over, since its incorporation of` 131.56 crore in financial year 2010-11.

Executed some of the important project andhigh value projects such as setting up MainPress Centre (MPC) for Press InformationBureau and Broadcast Compound for Hostbroadcasters for Commonwealth Games, Delhi.

Supply of 1000 MW Transmitter for AIR Rajkotfor external services.

Supply of broadcasting equipment and settingup of TV Channel for Bangladesh Television,Dhaka

MANAGEMENT & ORGANISAMANAGEMENT & ORGANISAMANAGEMENT & ORGANISAMANAGEMENT & ORGANISAMANAGEMENT & ORGANISATIONTIONTIONTIONTION

The Board of Directors comprises full-time Chairman

& Managing Director, full-time Director Operations& Marketing and four to seven part-time Directorsnominated by the Government of India. At present,there are two Government nominee directors andan Independent Director on the Board. Below Boardlevel, there are three posts of General Managers,Deputy General Manager Marketing Managers,Deputy Managers, Assistant Managers and JuniorManagers. The technical work is further assigned toConsultants and Project Managers who are hiredon contract basis.

At present the Board consists of the followingAt present the Board consists of the followingAt present the Board consists of the followingAt present the Board consists of the followingAt present the Board consists of the followingmembers:members:members:members:members:

Chairman and Managing : Shri K. SubramaniamDirector

Full Time Director : Shri I.S. Mehla

Government Nominee : Shri Rajiv Mishra,Director Director (Finance),

Min. I&B

Part-Time Non-Official : VacantDirector

AREAS & MODES OF OPERAAREAS & MODES OF OPERAAREAS & MODES OF OPERAAREAS & MODES OF OPERAAREAS & MODES OF OPERATIONTIONTIONTIONTION

Areas of Operation

-Broadcasting

-Information Technology

-Providing Technical inputs to Ministry ofInformation & Broadcasting

Modes of Operations

-Consultancy

-Turnkey Solutions

-System Integration

-Deposit Work

-Sales & SITC

191

-Development of Sub-Systems

-Placement of Broadcast Professionals

-Operation & Maintenance

BUSINESS ACTIVITYBUSINESS ACTIVITYBUSINESS ACTIVITYBUSINESS ACTIVITYBUSINESS ACTIVITY

Areas of Specialization

-FM Broadcasting

-Establishment of TV Channels

-Installation of Teleports

-Design of Digital Newsroom Systems

-Direct to Home (DTH) system

-Cable Head-End systems

-Distance Education Systems through Satellite

-Community Radio Stations

-Accoustics, Stage lighting, soundreinforcement system.

FINANCIAL HIGHLIGHTSFINANCIAL HIGHLIGHTSFINANCIAL HIGHLIGHTSFINANCIAL HIGHLIGHTSFINANCIAL HIGHLIGHTS

Share CapitalShare CapitalShare CapitalShare CapitalShare Capital

The BECIL was incorporated with authorized Capitalof ` 250 lakh. The paid up equity has increasedfrom ` 25 lakh for the year 1995-96 to ` 136.5lakh. At present Central Government of India isholding 100% equity share capital. BECIL does notget any budgetary support from the Government.

Business TBusiness TBusiness TBusiness TBusiness Turururururnovernovernovernovernover, Dividend & Netwoth, Dividend & Netwoth, Dividend & Netwoth, Dividend & Netwoth, Dividend & Netwoth

The turnover of the company including deposit workin the financial year 2010-11 is ` 131.56 crore asagainst ̀ 30.61 crore in the previous year. The profitof the company is ̀ 8.28 crore against ̀ 2.72 crorein the previous year. During the financial year

Minister for I & B Smt. Ambika Soni being presented a dividend cheque by CMD, BECIL, Shri Harkesh Gupta in New Delhi

192

2010-11, the company has transferred a sum of `52,90,552 lakhs to the reserve & surplus, takingthe progressive total to ` 3.92 crore as on 31stMarch 2011. During the year, company paiddividend of ` 1.02 crore. The networth of thecompany has grown to ` 28.93 crore against thepaid up equity of ` 1.36 crore.

MANAGEMENT INITIAMANAGEMENT INITIAMANAGEMENT INITIAMANAGEMENT INITIAMANAGEMENT INITIATIVE AND BUSINESSTIVE AND BUSINESSTIVE AND BUSINESSTIVE AND BUSINESSTIVE AND BUSINESSACTIVITIESACTIVITIESACTIVITIESACTIVITIESACTIVITIES

During the Financial Year 2010-11, BECIL wasnominated as Delivery Partner by Press Information

Bureau for setting up and operation of Main PressCenter for Commonwealth Games, Delhi 2010.Commonwealth Games were organized in Delhi inthe month of October 2010. BECIL successfullycompleted the setting up of main Press Centre ontime, despite heavy odds and late handing over ofvenues by the Venue Owners/OrganizingCommittee. The project of setting up main PressCentre executed by BECIL was appreciated by allincluding foreign journalists and CommonwealthGames Federation Chief, besides Indian dignitaries.The estimated project cost was ` 31.75 crore and

The Business TThe Business TThe Business TThe Business TThe Business Turururururnover upto 30th November 2011nover upto 30th November 2011nover upto 30th November 2011nover upto 30th November 2011nover upto 30th November 2011

(` in Lakh)

S.No.S.No.S.No.S.No.S.No. IncomeIncomeIncomeIncomeIncome Upto 30th November 2011Upto 30th November 2011Upto 30th November 2011Upto 30th November 2011Upto 30th November 2011

1 Sales 5,442.54

2 Consultancy Income 340.71

3 Income from Contract -

4 Other Income 102.50

5 Value of Deposit Work 2,754.76

TTTTTotal Business Total Business Total Business Total Business Total Business Turururururnover Including Deposit Wnover Including Deposit Wnover Including Deposit Wnover Including Deposit Wnover Including Deposit Workorkorkorkork 8,640.518,640.518,640.518,640.518,640.51

ExpenditureExpenditureExpenditureExpenditureExpenditure

1 Material Cost 4,850.13

2 Job Work 17.22

3 Purchase of Material for Deposit Work 2,605.74

4 Administrative Expenses 647.23

5 Selling & Publicity Expenses 49.22

6 Depreciation 22.78

7 TTTTTotal of Expenditurotal of Expenditurotal of Expenditurotal of Expenditurotal of Expenditureeeee 8,192.328,192.328,192.328,192.328,192.32

PrPrPrPrProfit Beforofit Beforofit Beforofit Beforofit Before Te Te Te Te Taxaxaxaxax 448.19448.19448.19448.19448.19

The figures up to 30th November 2011 are provisional figures subject to finalization of audit.

193

BECIL executed the project in ` 20.70 croreresulting in huge savings of Government money.The other important project executed by BECIL wassetting up of facilities at Competition Venues forbroadcast coverage of all the sporting events by thehost broadcaster namely Prasar Bharati. This projectconsisted of construction of Broadcast Compounds,Camera Platforms, Commentary Tribunes, Air-Conditioning and Customization for PresentationStudios for Commonwealth Games 2010, Delhi forthe Host Broadcaster. BECIL completed the projectson time. Setting up of Broadcast Facilities was ahighly prestigious project, as the event was to bewatched by millions of homes across the world ontelevision sets.

The Company is further diversifying its business andhas now entered into supply of electronic &communication equipment to various military andparamilitary forces. Technical Audit/Certification ofCable Broadcast system, Training of BroadcastProfessionals, entering into strategic alliance with

various organizations and exploring overseasbusiness are some of the new areas.

i) FM & Monitoring Businessi) FM & Monitoring Businessi) FM & Monitoring Businessi) FM & Monitoring Businessi) FM & Monitoring Business

During the Financial Year 2010-11, BECIL hascompleted some of the remaining works forestablishment of Common TransmissionInfrastructure (CTI). During the year, company hadinstalled monitoring system for monitoring contentof FM station. Monitoring of content is theadministrative responsibility given to BECIL by theMinistry of I&B.

ii) Commonwealth Games, Delhi 2010ii) Commonwealth Games, Delhi 2010ii) Commonwealth Games, Delhi 2010ii) Commonwealth Games, Delhi 2010ii) Commonwealth Games, Delhi 2010

As mentioned earlier, BECIL had successfullycompleted two projects for Commonwealth Games,Delhi 2010 - setting up & operation of main PressCentre for PIB and setting up of Broadcast facilityfor Host Broadcasting. Both the projects were ofnational importance. But in case of Broadcast facility,BECIL has not received full payment from HostBroadcasters.

A panoramic view of press work area in Main Press Centre for CWG 2010

194

iii) Supply of Equipmentiii) Supply of Equipmentiii) Supply of Equipmentiii) Supply of Equipmentiii) Supply of Equipment

During the Financial Year 2010-11, there has beenconsiderable increase in turnover of BECIL due toincrease in sales. During the year, the company hadsupplied 1000 KW Medium Wave Transmitters toAll India Radio Rajkot, various defence &communication equipment to defence & paramilitary forces. BECIL also received orders forsupply, installation, testing and commissioning ofVSAT Monitoring and Analysis System (VMAS) for` 30.02 crore. This project was scheduled forcompletion in financial year 2010-11, but there wasdelay on the part of client in inspection of theequipment.

BECIL also participated in tenders floated by variousorganizations and bagged many prestigious projects.There are many projects in by quoting lowest price.

iv) Placement of Broadcast Professionals andiv) Placement of Broadcast Professionals andiv) Placement of Broadcast Professionals andiv) Placement of Broadcast Professionals andiv) Placement of Broadcast Professionals andOperation & MaintenanceOperation & MaintenanceOperation & MaintenanceOperation & MaintenanceOperation & Maintenance

BECIL is continuing to provide BroadcastProfessionals to various organizations. This is oneof the major source of regular revenue to thecompany. The broadcast professionals are placedas per the requirement of the organization. Duringthe Commonwealth Games, operation of main PressCentre was also the responsibility of BECIL and forthis activity, more than 450 professionals wereengaged for short duration. Operation &

Maintenance of Broadcast setups is yet anotheractivity carried on by the company.

v) Overseas Businessv) Overseas Businessv) Overseas Businessv) Overseas Businessv) Overseas Business

In the last Financial Year, BECIL had signed anagreement with BTV for supply of BroadcastingEquipment and during the financial year 2010-11,all equipments were supplied and handed over tothe client. During the year, company had completedsupply of two Orban Audio Processors for BetarBangladesh. BECIL has participated in manyoverseas tenders. Company signed an agreementwith a Private Company M/s Seftech for providingconsultancy to the Government of Gabon.

vi) Community Radio Stationsvi) Community Radio Stationsvi) Community Radio Stationsvi) Community Radio Stationsvi) Community Radio Stations

With the opening of regional offices, there has beenconsiderable increase in the business for setting upof Community Radio Stations. BECIL is able to reachthe target audience for its business in southern partof the country. Although the revenue earned onthese projects was small but this was an importantactivity carried on by the company. Community

Broadcast Compounds, Presentation Studios, Commentary Tribunes and Camera Platforms for CWG

Four Cannel FM Logger developed by BECIL

195

Radio Station is a small setup of radio channelsinstalled for the welfare of the community.Management is looking towards this activity notonly for earning good profits but also as a schemefor welfare of the community.

Future Business ActivityFuture Business ActivityFuture Business ActivityFuture Business ActivityFuture Business Activity

i) Execution of Plan Projects for Prasar Bharatii) Execution of Plan Projects for Prasar Bharatii) Execution of Plan Projects for Prasar Bharatii) Execution of Plan Projects for Prasar Bharatii) Execution of Plan Projects for Prasar Bharati

Keeping in mind the impressive delivery record ofBECIL, the GoM on Prasar Bharati hasrecommended the utilization of BECIL services onnomination basis under provision of Rule 176 ofGFR for implementing Prasar Bharati projects.These projects relate to acquisition, procurement,modernization and up-gradation, either on a turnkeyor job work/ consultancy basis for a period of threeyears on a case to case basis, under the overallsupervision of Ministry of Information &Broadcasting.

This will help BECIL to grow by getting a large chunkof consistent business from Prasar Bharati. Theprocess of implementation of the decision of GoMhas started and meetings have been held withdepartmental heads of Prasar Bharati for finalizationof formalities. The Management is hopeful that majorbusiness will start flowing from the next financialyear.

Understanding with Society for BroadbandProfessionals (SCTE), a pioneer society of UK forcertification & training of Broadcast Professional inCATV. In India, BECIL will be the exclusive partnerof SCTE. Management has already drawn up plansfor starting the training course in India. As perManagement estimation, there is lot of demand andpotential for this type of training. Initially , the coursewill be started in BECIL's own building in NOIDA,where special provisions have been made for

ii) Supply of Equipmentii) Supply of Equipmentii) Supply of Equipmentii) Supply of Equipmentii) Supply of Equipment

BECIL continues to participate in tenders floated byother Government departments/ agencies. In thecurrent year, BECIL received orders from DefenceResearch Laboratory for supply, installation, testing& commissioning of VMAS system worth more than` 24 crore. Further, BECIL is participating in othertenders floated by Prasar Bharati and more than` 33 crore worth of orders are in the pipeline. Tohave an edge over the competitors, BECIL hassigned strategic alliance with manufacturers fordevelopment of cost effective products.

iii) Tiii) Tiii) Tiii) Tiii) Trainingrainingrainingrainingraining

The other focus area of BCIL is providing trainingto Broadcast professionals in Cable TV. Further,BECIL has signed an exclusive Memorandum of

Dummy Load Heat Exchange installed by M/sThomson Engineers at France

New Studio of Bangladesh TV Completed and handedover to BECIL

196

providing training. Management is also negotiatingwith a training academy in Pune for providingtraining in the western region, and for catering tothe needs of the professional in South, the servicesof regional office in Bangalore will be utilized. Forthe Eastern region, training institute facilities ofPrasar Bharati at Bhubaneswar are proposed to beutilized.

iv) FM Businessiv) FM Businessiv) FM Businessiv) FM Businessiv) FM Business

Recently, the Government of India, (Ministry of I&B)has announced a policy for launch of FM Phase IIIfor Private FM Broadcasters. BECIL having a strongexperience of establishing over 240 channels in 87cities across the country, has already geared itselfand signed an agreement with M/s Railtel, acompany under Ministry of Railways, for leasing landand tower infrastructure. BECIL will play animportant role in this scheme and expects goodbusiness from this activity.

v) Research & Developmentv) Research & Developmentv) Research & Developmentv) Research & Developmentv) Research & Development

The Research & Development activity is one of theimportant activities. R&D not only provides the lowcost substitute for the imported equipment, but helpsin developing in-house capacity. BECIL has alsodeveloped in -house a FM Content Monitor for FMstations. BECIL has also developed a number ofancillary equipment for broadcast transmitters

successfully, which are working satisfactorily inPrasar Bharati Network, saving valuable foreignexchange besides developing local competence. Themanagement has drawn up an ambitious plan forR&D activities covering various business areas ofthe company.

vi) Tvi) Tvi) Tvi) Tvi) Television Businesselevision Businesselevision Businesselevision Businesselevision Business

The company is negotiating with Rajya SabhaSecretariat for establishing a TV Channel for it.BECIL in the last Financial Year, signed an agreementwith Consortium of Educational Consultants, JamiaMilia Islamia, National Institute of Open Schooling,EMMRC Hyderabad and Punjabi University forsetting up of Studio facilities. These orders are worthmore than ` 25 crore. The management is alsoexpecting new projects from various educationalinsititutions in the comming years.

vii) Tvii) Tvii) Tvii) Tvii) Technical Audit/Certification of Cable Headechnical Audit/Certification of Cable Headechnical Audit/Certification of Cable Headechnical Audit/Certification of Cable Headechnical Audit/Certification of Cable HeadEnds and CAEnds and CAEnds and CAEnds and CAEnds and CATV TTV TTV TTV TTV Trainingrainingrainingrainingraining

Telecom Regulatory Authority of India (TRAI) hasauthorized BECIL to conduct technical audit of theConditional Access System (CAS) and SubscriberManagement system (SMS) of the digital cable TVdistribution Head-Ends and issue certification onbehalf of the Government of India. The Managementis expecting handsome business from this activityand is hopeful of generating good business in thisarea.

Community Radio Station in Chanderi MoU between BECIL and SCTE

197

Corporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social Responsibility

In the financial year 2010-11, BECIL had fundedand commissioned a Community Radio Station forBunkar Vikas Sansthan, Chanderi, Madhya Pradesh.BECIL has prepared Corporate Social ResponsibilityPolicy and its implementation is in progress. Incurrent financial year, BECIL is funding twoCommunity Radio Stations and has also set targetfor imparting Vocational and specialized Trainingand providing Scholarships to meritorious studentsbelonging to SC, ST, OBC and Physically Challengedin the field of Broadcasting.

RRRRRTI InforTI InforTI InforTI InforTI Informationmationmationmationmation

In compliance of Ministry of Personnel, PG &

Surveillance and detection activities during the periodSurveillance and detection activities during the periodSurveillance and detection activities during the periodSurveillance and detection activities during the periodSurveillance and detection activities during the period

i) Details of the areas selected for keeping surveillance None inparticular

ii) Number of persons identified for being kept under surveillance Nil

Punitive action (Number to be indicated against D (i) to D (viii) where the appointing Punitive action (Number to be indicated against D (i) to D (viii) where the appointing Punitive action (Number to be indicated against D (i) to D (viii) where the appointing Punitive action (Number to be indicated against D (i) to D (viii) where the appointing Punitive action (Number to be indicated against D (i) to D (viii) where the appointing authority is other than President) authority is other than President) authority is other than President) authority is other than President) authority is other than President)

i) Number of complaints/references received during the period Nil

ii) Number of cases in which preliminary inquiry was conducted Nil

iii) Number of cases where preliminary inquiry report were received Nil

iv) Number of persons on which chargesheets for major penalty were issued Nil

v) Number of persons on which charge sheets for minor penalty were issued Nil

vi) Number of persons on whom major penalty was imposed Nil

vii) Number of persons on whom minor penalty was imposed Nil

viii) Number of persons placed under suspension Nil

ix) Number of persons against whom administrative action such as issuance ofwarning etc. was taken Nil

x) Number of persons prematurely retired under relevant provisions of rules Nil

Signing of MoU between BECIL CEC

198

Pensions Department of Personnel of training videOffice Memorandum No. 1/12/2010-IR dated 18thMay 2011 for strengthening/effectiveimplementation of RTI Act, 2005, an RTI Cell hasbeen set up in BECIL and a Central point createdwithin the company to receive RTI applications andappeals and ensure quick disposal thereof.

During the Financial Year 2010-11, BECIL received48 RTI applications and all were disposed off withinthe specified timeframe. BECIL has also publishedan RTI Manual which is available on Company'swebsite.

VIGILANCE ACTIVITESVIGILANCE ACTIVITESVIGILANCE ACTIVITESVIGILANCE ACTIVITESVIGILANCE ACTIVITES

a. Details of Va. Details of Va. Details of Va. Details of Va. Details of Vigilance Setupigilance Setupigilance Setupigilance Setupigilance Setup

Broadcast Engineering Consultants India Limited isa small public sector undertaking established in 1995.It is not a manufacturing unit. As already explainedits field of work is limited to execution of consultancy,turnkey, deposit work and service projects in thefield of broadcast engineering and informationtechnology. There is no exclusive special vigilancesetup in BECIL. However, Shri I.S. Mehla, Director(Operations & Marketing), BECIL is overseeing thevigilance duties.

b. Prb. Prb. Prb. Prb. Preventive Veventive Veventive Veventive Veventive Vigilance Activities during the yearigilance Activities during the yearigilance Activities during the yearigilance Activities during the yearigilance Activities during the year

Preventive vigilance is taken care of in the followingway:

i) Regular/periodic Audit through BECIL's in-house Internal Audit Team.

ii) Statutory Audit through CAG appointedAuditors.

iii) Supplementary Audit through CAG team.

GENERALGENERALGENERALGENERALGENERAL

BECIL's budget is its own internal projection ofreceipts and expenditure related to Consultancy andTurnkey jobs secured through competitive tendersystem. The company does not get any budgetarysupport from the Government and generates its ownresources.

The company has not been entrusted with anyCentral/Centrally sponsored Schemes relating towomen, North-East (including Sikkim), employmentgeneration, rural component, Tribal Sub plan,Special Component Plan, Voluntary Sector,Information & Publicity, Minority Welfare, etc.

ELECTRONIC MEDIA MONITORING CENTREELECTRONIC MEDIA MONITORING CENTREELECTRONIC MEDIA MONITORING CENTREELECTRONIC MEDIA MONITORING CENTREELECTRONIC MEDIA MONITORING CENTRE

Regulation of Content of TV Channels has been amuch debated issue with the booming TV Industryin India grow ing at the rate of 35 per cent perannum. The competition amongst various TVchannels is likely to become even tougher in thecoming years. There are already more than 800TV channels in India, including 20 channels ofPrasar Bharati, 395 of News and Current Affairschannels and 415 are of General EntertainmentChannel (GEC). As the competition among theHindi and English Channels is becoming tougherand the market is saturating, there has been asubstantial growth in the Regional, entertainmentand News channels in the past few years. While theChannels are experimenting with different contentformats in an effort to retain eyeballs, concerns onthe content continue to be expressed by varioussections of society, including ParliamentaryCommittees and Judiciary observations to make thesystem more effective and responsive. Everybroadcaster through various Policy Guidelines hasbeen mandated to comply with the Programme andAdvertisement Code as prescribed for cable servicesunder the Cable TV Networks (Regulation) Act,1995 and Rules.

Electronic Media Monitoring Centre (EMMC) is asubordinate office under the Ministry of Informationand Broadcasting. Youngest of the Media Units ofI & B, it was set up on 9th June, 2008. The Centrehas been entrusted with the work of monitoring thecontents of (a) All TV Channels Up linking in Indiato check the violation of Programme andAdvertisement Codes enshrined in Cable TVNetworks (Regulation) Act, 1995 and Rules framed

199

there under; (b) Private FM Radio Channels and (c)Any other such work relating to monitoring ofcontents of broadcasting sector assigned by theGovernment from time to time. At present, EMMCrecords around 300 TV channels and monitorsabout 178 channels on a 24X7 basis. Followingthe reports sent by the EMMC, the Ministry hasissued 23 Show Cause Notices and 19 advisories/warnings to various channels.

Besides Special reports, daily News reports andanalysis are being sent to the Ministry. Electronicmedia input material for GOM meetings on mediawas also submitted. In addition to its routine work,EMMC also supports the self-regulatory bodies likeBroadcasting Content Complaints Council byproviding necessary data for its meetings.

During the period, i.e. 2010-11, a NationalIntegration and Communal Harmony Fortnight was

celebrated which included cultural functions,competitions and community feasting.

Hindi Week was observed and an essay competitionwas also organised.

Talks and lectures by academic on media anddemocracy, media ethics, trends and developmentsin media were organised for the staff for theirawareness. An orientation workshop was alsoorganised for monitors and technical staff tounderstand the software, ‘Equinox’ which is in useand to remove difficulties, if any.

Since, continuous television monitoring poses a lotof stress and pressure resulting mental tension, twoclasses were inducted by physiotherapist to trainthe monitors on how to relax themselves after longworking hours. These classes have been found tobe of immense use to the staff.

Director, EMMC Ms. Ranjana Dev Sarmah & Director, BECIL Shri I.S. Mehta exchanging the MoU

President Smt. Pratibha Devisingh Patil presenting Rajat Kamal Award to Shri Salim Ahamed for thefilm “Adaminte Makan Abu”

201

FILM INDUSTRFILM INDUSTRFILM INDUSTRFILM INDUSTRFILM INDUSTRYYYYY

i) An amount of ̀ 420 lakh has been earmarkedfor 2011-12 under the Plan Scheme"Participation in Film Festivals/Markets inIndia and Abroad". Under the scheme, theMinistry has participated in Cannes FilmFestival, 2011, and Film Bazaar on thesidelines of International Film Festival of India

(IFFI) 2011 at Goa. The objective of theScheme is to provide Indian Film makers aplatform for marketing their films in overseasmarkets as well to promote India as filmshooting destination.

ii) This Ministry had proposed to set up a"National Centre of Excellence for Animation,Gaming and VFX" under the 11th Five Year


President Smt. Pratibha Devisingh Patil presenting the Swarna Kamal Award to Smt. Vijaya Mulay forthe Best Book on Cinema (English: From Rajahs and Yogis to Gandhi and beyond), at the 58th National Film

Awards function in New Delhi. Minister for I & B Smt. Ambika Soni and Minister of State for I & B Shri

Choudhury Mohan Jatua are also seen.

ACTIVITIES UNDER FILMS SECTOR

202

Plan. A HR gap study has been done. A DPRhas been finalized and Ministry is taking furtheraction for setting up of the Institute inaccordance with roadmap delineated in DPRis underway. EFC memo is be prepered whichwill be sent to the concerned quarterforcomments.

iii) Films arriving in India for participation in filmfestivals are provided exemption from customsduty subject to fulfillment of certain conditions.During the period from April to November2011, exemptions have been given to severalforeign films which participated in ten filmfestivals organized in India.

iv) This Ministry also issues permission forshooting of foreign feature films in India,subject to fulfillment of certain conditions.Requests for grant of permission to 21 foreignfeature films were received between April and

November 2011. Permission has been grantedto 14 foreign feature films for shooting.

v) A Film Co-production Agreement betweenGovernment of India and the Government ofNew Zealand was signed on 28th June, 2011during the visit of Prime Minister of NewZealand H.E. John Key. The Ministry ofInformation & Boardcasting already hasagreements with the Government of Italy,Germany, Brazil, UK and France.

FILMS DIVISION FILMS DIVISION FILMS DIVISION FILMS DIVISION FILMS DIVISION (www.filmsdivision.org.)

The journey of the Films Division has been eventfulsince Independence. The Division has beenmotivating the broadest spectrum of the Indian publicwith a view to enlisting their active participation innation building activities. The aims and objectives ofthe Division, focused on national perspectives, areto educate and motivate people in the

Shivaji and Ambedkar Jayanti celebrations

203

implementation of national programmes and toproject the image and the heritage of the country,to Indian generally and specifically to foreignaudiences. The Division aims at fostering the growthof the documentary movement in accordance withroad map delineated in DPR. The Division also aimsat fostering the growth of the film movement whichis of immense significance to India in the field ofinformation, communication and integration. In theyear 2010 Films Division organised 11th MumbaiInternational Film Festival for Documentary, Short& Animation Films (MIFF-2010) at National Centrefor the Performing Arts (NCPA), Mumbai, incooperation with the Government of Maharashtra.

The Division produces documentaries, short films,animation films and news magazines at itsheadquarters in Mumbai. Films on Defence andfamily welfare is produced from its Delhi unit andwhich short fiction films for rural audience from the

regional production centers at Kolkata andBangalore. The Division caters to nearly 6000cinema theatres all over the country and to the non-theatrical circuits like units of the Directorate of FieldPublicity mobile units of the State Governments,Doordarshan, field units of the Department of FamilyWelfare, Educational Institutions, films societies andvoluntary organisations. The docummentaries andnewsreels of State Governments are also featured inthe Division's release on the theatrical circuit. ThisDivision also sells prints, stock shots, video cassettesand distribution rights of documentaries and featurefilms in India and abroad. Apart from production offilms, Films Division also offers on hire its Studio,recording theatre, editing rooms & other cineequipments to private film makers.

VARIOUS WINGS OF FILMS DIVISIONVARIOUS WINGS OF FILMS DIVISIONVARIOUS WINGS OF FILMS DIVISIONVARIOUS WINGS OF FILMS DIVISIONVARIOUS WINGS OF FILMS DIVISION

The organisation of the Division is broadly dividedinto four wings viz. (1) Production, (2) Distribution,

Cultural Programme during Shivaji and Ambedkar Jayanti celebration

204

(3) International Documentary, Short and AnimationFilm Festival and (4) Administration.

(1) (1) (1) (1) (1) Production wingProduction wingProduction wingProduction wingProduction wing

The production wing is responsible for productionof films such as :

(i) Documentary Films (ii) Short Feature Films speciallydesigned for rural audience (iii) Animation Films and(iv) Video Films. In addition to the headquarters atMumbai, three other production centres of theDivision are located at Bangalore, Kolkata and NewDelhi.

The documentaries range in theme and topic fromagriculture to art and architecture, from industry tothe international issues, from food to festivals, fromhealth care to housing, from science and technologyto sports, from trade and commerce to transportand from tribal welfare to community developmentetc.

Normally, the Division reserves certain schedules ofits production for allotment to independent filmmakers from all over the country with a view toencourage individual talent and thus promoting thedocumentary movement in the country. In additionto its normal production programme, the Divisionprovides assistance to all the Ministries andDepartments of Government including public sectororganisations in producing documentary films.

NewsrNewsrNewsrNewsrNewsreel Weel Weel Weel Weel Winginginginging of Films Division encompasses anetwork spread over main cities and towns, includingState and Union Territory capitals engaged incovering major events, VVIP visits, etc to thedifferent parts of the country and abroad and otherevents like natural calamities. These coverages areused for making the news magazines and also incompilation of archival material.

Cartoon Film UnitCartoon Film UnitCartoon Film UnitCartoon Film UnitCartoon Film Unit of Films Division has also becomehigh-tech with computer animation replacing cell orclassical animation. Equipped with the state-of-theart technology both in hardware and software, theUnit now can churn out productions in U.S.animation, 2-D and 3-D animation with advanced

software including Opus, Concerto, High-End andMaya.

(2) (2) (2) (2) (2) Distribution WDistribution WDistribution WDistribution WDistribution Winginginginging

The Distribution Wing is headed by the Officer-in-Charge of Distribution and controls ten Distributionbranch offices situated in Chennai, Hyderabad,Kolkata, Lucknow, Madurai, Mumbai, Nagpur,Thiruvanathapuram and Vijayawada. These branchesare headed by either Sr. Branch Manager or BranchManager who functions as Head of Office as well asDDO of the Branch concerned and is responsiblefor the supply of Approved films to all cinematheatres (required under the Central CinematographAct, 1952), execution of Agreement, issue of FilmsDivision Certificate as well as collection of 1% rentfrom the exhibitors.

(3) (3) (3) (3) (3) Administration W Administration W Administration W Administration W Administration Winginginginging

The Administration Wing consists of Finance,Personnel, Stores, Accounts, Factory Managementand General Administration. This Wing is under thecontrol of Senior Administrative Officer who isassisted by the following officers:-

1. Assistant Administrative Officers in the mattersrelating to Personnel Management, Purchase,General Administration, Vigilance and Security;

2. Accounts Officer in consultation with IFA inthe matters of Finance and Accounts.

The Details of the Staff Strength/Staff in position inrespect of Films Division as on 30/11/2011 are asin the table on the next page.

(4) Film Library Section(4) Film Library Section(4) Film Library Section(4) Film Library Section(4) Film Library Section

The Film Library of Films Division is a treasure troveof archival material of India's contemporary history,its rich heritage and artistic traditions. It is always ingreat demand by the film makers throughout theworld. It contributes vital footage for the productionof films by rendering services besides bringing outrevenue through the stock footage sale. The totalcollection of Film Library is about 1.9 lakh items, of

205

which 8344 titles include original picture negatives,dupe/inter negatives, sound negatives, master/interpositives, saturated prints pre-dub sound negatives,16mm prints, library prints, answer prints etc. Thefilms are categorized based on the archival value asMost Precious, Precious and Normal films.

The library has user-friendly computerizedinformation system. The details of film Library arealso available on the website.

MUMBAI INTERNAMUMBAI INTERNAMUMBAI INTERNAMUMBAI INTERNAMUMBAI INTERNATIONAL FILMTIONAL FILMTIONAL FILMTIONAL FILMTIONAL FILMFESTIVFESTIVFESTIVFESTIVFESTIVAL (MIFF)AL (MIFF)AL (MIFF)AL (MIFF)AL (MIFF)

The 11th MIFF was organized successfully from 3rdto 9th February, 2010. The aim of the MIFF wasdissemination of images, contributing to widerknowledge and close knit the fraternity among thenations of the world. This event provides a uniqueopportunity and platform to filmmakers, film

S. No.S. No.S. No.S. No.S. No. CategoryCategoryCategoryCategoryCategory Sanctioned SSanctioned SSanctioned SSanctioned SSanctioned Strengthtrengthtrengthtrengthtrength Staff in PositionStaff in PositionStaff in PositionStaff in PositionStaff in Position Number of posts vacantNumber of posts vacantNumber of posts vacantNumber of posts vacantNumber of posts vacant

1 Group 'A'Group 'A'Group 'A'Group 'A'Group 'A' 44 16 28

2 Group 'B'Group 'B'Group 'B'Group 'B'Group 'B' 259 204 55

3 Group 'C'Group 'C'Group 'C'Group 'C'Group 'C' 518 419 99

TTTTTotalotalotalotalotal 821821821821821 639639639639639 182182182182182

Representation of Sc, ST & OBC in the Service (As on 30–11–2011)

Group of Total Emps SC % of SC ST % of ST OBC % of OBC WomenPost in position Emps Emps Emps Emps Emps Emps Emps.

Group AGroup AGroup AGroup AGroup A 16 4 25 0 0 4 25 1

Group BGroup BGroup BGroup BGroup B 204 47 23.03 17 8.33 13 6.37 33

Group CGroup CGroup CGroup CGroup C 419 130 31.02 29 6.92 50 11.87 53

TTTTTotalotalotalotalotal 639639639639639 181181181181181 ----- 4646464646 ----- 6767676767 ----- 8787878787

Details of the backlog vacancies for SC/ST/OBC in Films Division as on date are as under:-

S. Category Sanctioned Staff in position Number of Backlog Backlog Backlog

No. strength as as on 30.11.11 Posts vacant in SC in ST in OBC

on 30.11.11

1. Group AGroup AGroup AGroup AGroup A 44 16 28 3 0 4

2. Group BGroup BGroup BGroup BGroup B 259 204 55 4 2 10

3. Group CGroup CGroup CGroup CGroup C 518 419 99 7 4 19

TTTTTotalotalotalotalotal 821821821821821 639639639639639 182182182182182 1414141414 66666 3333333333

Details of Employees in Films Division:-

206

producers, distributors, exhibitors and film critics fromdifferent countries to meet and interact during thefestival. Over the years, MIFF has become a preferredand much awaited event for the filmmakers toshowcase their work, interact and exchange ideas.MIFF began its historic journey way back in 1990and since then it has grown in size and stature asone of the premier international events of thedocumentary film movement. The biennial MIFF isattended by a large number of prominentdocumentary and short filmmakers, intellectuals, andstudents from India and abroad. Nearly 35-40countries with more than 600 entries participate inevery edition of the festival. The 12th MIFF was heldfrom 3rd to 9th February 2012 at Mumbai.

HIGHLIGHTS OF THE YEAR 2011-12HIGHLIGHTS OF THE YEAR 2011-12HIGHLIGHTS OF THE YEAR 2011-12HIGHLIGHTS OF THE YEAR 2011-12HIGHLIGHTS OF THE YEAR 2011-12� Films Division produced 50 documentary/short

fiction/ video films from April to November 2011.

� Films Division has won the "58th National FilmAward" for documentary film "Nilamadhaba" inBest Biographical Film category.

� Films Division has earned a total revenue of` 327.35 lakh by way of rent from theatres,sale of prints, DVDs, VCDs, Beta, Stock Shotsand rental & hiring of Recording/Video Theatrefrom April to November 2011.

NEW INITIANEW INITIANEW INITIANEW INITIANEW INITIATIVESTIVESTIVESTIVESTIVES(1)(1)(1)(1)(1) Setting up of National Museum of IndianSetting up of National Museum of IndianSetting up of National Museum of IndianSetting up of National Museum of IndianSetting up of National Museum of Indian

CinemaCinemaCinemaCinemaCinema

Films Division has envisaged to establish a NationalMuseum of Indian Cinema at the Films DivisionComplex, Mumbai.

� to encapsulate the socio-cultural history of Indiaas revealed through the evolution of cinema

� to develop a research centre focusing on theeffect of cinema on society

� to exhibit the work of noted directors,producers, institutions etc. for the benefit ofvisitors/film enthusiasts

� to arrange seminars, workshops for theupcoming film makers

� to generate interest for the future generationon documentary film movement.

The Museum will be set up at an estimated cost of` 121.55 crore and will be commissioned in the year2013.

(2)(2)(2)(2)(2) Production of FilmsProduction of FilmsProduction of FilmsProduction of FilmsProduction of Films

� From 1st April to November, 2011, FilmsDivision has produced 50 documentary/shortfiction/news magazines/video films.

(3)(3)(3)(3)(3) Digitalisation of Films Division FilmsDigitalisation of Films Division FilmsDigitalisation of Films Division FilmsDigitalisation of Films Division FilmsDigitalisation of Films Division Films

Over a period of 60 years Films Division has acollection of 8131 films including archival footage,Newsreel, News Magazine, Documentary, Animationand Short films. So for Films Division digitalized 7443film. About 688 films were not in good conditionand require restoration.

(4) Film Shows(4) Film Shows(4) Film Shows(4) Film Shows(4) Film Shows

In order to fulfil the aims and objectives of the FilmsDivision a 22 Documentary Film Package named"Dancing Feet" was screened in the IndiaInternational Film Festival, Mangalore.

(5) Release of Films(5) Release of Films(5) Release of Films(5) Release of Films(5) Release of Films

Films Division has released 9717 prints of 39approved films in cinema houses throughout thecountry.

CHILDREN’S FILM SOCIETY, INDIA(www.cfsindia.org)

Children's Film Society, India (CFSI) was establishedin May 1955 under the aegis of the Ministry ofInformation & Broadcasting, Government of India,on the recommendations of Film Inquiry Committee(1949) at the instance of the then Prime MinisterPt. Jawaharlal Nehru whose concern for childrenrequires no amplification. The organization is

207

registered under the Societies Registration Act XXIof 1860 with the main objective of providing childrenand young with 'value based' entertainment throughthe medium of films.

Budget :Budget :Budget :Budget :Budget : An amount of ` 7.00 crore has beenprovided to CFSI under Plan for the year 2011-12for production of children's films and organizingshows and festivals. Under Non-plan for the year2011-12 ` 1.55 crore has been provided to CFSImeant for salary and office expenses of theestablishment.

PRODUCTION ACTIVITIES (APRIL PRODUCTION ACTIVITIES (APRIL PRODUCTION ACTIVITIES (APRIL PRODUCTION ACTIVITIES (APRIL PRODUCTION ACTIVITIES (APRIL tototototoDECEMBER 2011)DECEMBER 2011)DECEMBER 2011)DECEMBER 2011)DECEMBER 2011)

1.)1.)1.)1.)1.) FILMS COMPLETEDFILMS COMPLETEDFILMS COMPLETEDFILMS COMPLETEDFILMS COMPLETED

a. WWWWWohohohohoh (Hindi Feature) Dir. Buddhadeb Dasgupta/Budget: ` 1,10,00,000/- Film completed in allaspects and certified in August 2011.

b. GattuGattuGattuGattuGattu (Hindi Feature) Dir: Rajan Khosa/ Budget` 1,30,00,000/- Film completed in all respectsand certified in November 2011. 'Gattu' wasscreened at the 17th ICFF as the opening film.

2.)2.)2.)2.)2.) Films Under ProductionFilms Under ProductionFilms Under ProductionFilms Under ProductionFilms Under Production

a. Ebegetiya (Assamese Short Animation) Dir:Neeraj Suji/ Budget ` 29,96,851/- DVD of11 sequences of animation received andcirculated to two members of animationCommittee. Both the members have approvedit. Awaiting final roughcut.

b. Gopi Gawaiya Bhaga Bajaiya (Hindi Animation)Dir: Shilpa Ranade/Budget ` 1,74,95000/-

Received animatics of this film which wascirculated to Animation Committee forcomments and approval. Both the membershave approved it. Animation work in progress.

Chief Minister of Andhra Pradesh Shri N Kiran Kumar Reddy, Secretary I & B Shri Uday Kumar Varma withChairperson, CFSI, Smt Nandita Das and others at the inauguration of 17th ICFFI at Hyderabad

208

7171717171

Glimpses of the 17th International Children’s Film Festival of India

209

MARKETING ACTIVITIESMARKETING ACTIVITIESMARKETING ACTIVITIESMARKETING ACTIVITIESMARKETING ACTIVITIES (APRIL APRIL APRIL APRIL APRIL tototototoDECEMBER, 2011)DECEMBER, 2011)DECEMBER, 2011)DECEMBER, 2011)DECEMBER, 2011)

Children's Film Festivals:-Children's Film Festivals:-Children's Film Festivals:-Children's Film Festivals:-Children's Film Festivals:-

District Level FestivalDistrict Level FestivalDistrict Level FestivalDistrict Level FestivalDistrict Level Festival

TTTTTotal No. of Showsotal No. of Showsotal No. of Showsotal No. of Showsotal No. of Shows AudienceAudienceAudienceAudienceAudience

12111211121112111211 756246756246756246756246756246

State level FestivalState level FestivalState level FestivalState level FestivalState level Festival

No. of Disricts No. of Disricts No. of Disricts No. of Disricts No. of Disricts T T T T Total No. ofotal No. ofotal No. ofotal No. ofotal No. of Audience Audience Audience Audience Audience Covered Covered Covered Covered Covered Shows Shows Shows Shows Shows

1414141414 120120120120120 60000 (60000 (60000 (60000 (60000 (approx.)approx.)approx.)approx.)approx.)

17th Inter17th Inter17th Inter17th Inter17th International Childrnational Childrnational Childrnational Childrnational Children's Film Festivalen's Film Festivalen's Film Festivalen's Film Festivalen's Film Festival

CFSI organized its 17th Edition of InternationalChildren's Film Festival at Hyderabad from 14th to20th November, 2011. The salient features of theFestival were:

i) A total to 154 films from 38 countriesparticipated in the Festival.

ii) The Festival was inaugurated by the ChiefMinister of Andhra Pradesh in the presence ofShri Choudhury Mohan Jatua, the Minister ofState for I &B, on 14th November, 2011.

iii) The VVIPs of the Festival viz., child delegatesdrawn from different States and UnionTerritories of India, numbering over 400 fromamong which the child Jury was constituted.The Child Jury gave away awards forInternational, Indian and Short filmCompetition.

School kids make a beeline at one of the theatres to watch the screening of children’s film during the ICFFIheld in Hyderabad.

210

iv) A remarkable feature of this Festival was theintroduction of:

a) New Section of films made by 'LittleDirectors'.

b) New Section called 'In Focus' was initiated.The Country in focus was China.

c) Representation from Africa and SouthAmerica.

In addition, exciting events like Open Forums,Puppetry and different Film Making Workshops wereconducted.

FILM AND TELEVISION INSTITUTE OFFILM AND TELEVISION INSTITUTE OFFILM AND TELEVISION INSTITUTE OFFILM AND TELEVISION INSTITUTE OFFILM AND TELEVISION INSTITUTE OFINDIA, PUNEINDIA, PUNEINDIA, PUNEINDIA, PUNEINDIA, PUNE(www.ftiindia.com)

The Film Institute of India was set-up by theGovernment of India in 1960 under the Ministry ofInformation and Broadcasting. Following the additionof Television Wing in 1974, the Institute was re-designated as Film and Television Institute of India(FTII). The Institute became a Society in October,1974 under the Registration of Societies' Act, 1860.The Society consists of eminent personalitiesconnected with Film, Television, Communication,Culture, Alumni of the Institute and Ex-OfficioGovernment Members. The Institute is governed bya Governing Council, headed by a Chairman. Thepresent Chairman is renowed scriptwriter andDirector, Shri Saeed Mirza. The academic policiesand plans of the Institute are formulated by theAcademic Council. The matters involving finance arecontrolled by the Standing Finance Committee.

FTII provides the latest education in the art andtechnique of film making and television production.In-service training is provided to officers of all gradesof the Doordarshan and others. It is equipped withthe latest digital and broadcast grade production set-ups viz. Non Linear, Beta Cam and A/B Roll editingset-ups, Digital Cameras viz., Sony BVP-500 P; SoftChroma Keyer, Digital Special Effect Generator,

Silicon Graphics 02 Workstations with Alias software,modern movie cameras, re-recording equipment etc.which provide an excellent exposure to the facultyand students of Film & Television.

The Institute is a member of the InternationalLiaison Centre of Cinema and TV Schools (CILECT)founded at Cannes in 1995, to which all leadingFilm and TV Schools the world over are affiliated.This enables the Institute to keep abreast with thelatest international trends in film-making and TVProduction and in Film and Television teaching.


(i) Shri Saeed Mirza was nominated by theGovernment of India as President of the newlyconstituted FTII Society and Chairman of theGoverning Council, Academic Council andStanding Finance Committee of FTII.

(ii) FTII hosted a meeting of the ConsultativeCommittee of Members of Parliament attachedto the Ministry of I & B on 2nd July 2011. Thethe Minister for I & B Smt Ambika Soni chairedthe meeting. Minister of State for I & BDr. S. Jagathrakshakan also attended themeeting along with Members of Parliament andsenior officials of the Ministry. The delegationof Members of Parliament visited FTII andinteracted with students, staff and faculty.

(iii) A festival on American Documentary Showcase2011, was held at FTII from 8th to 10th April,2011.

(iv) Light Animation (50 years of FTII - GroupProject) was selected in the 10th InternationalStudent Film and Video Festival of Beijing FilmAcademy (ISFVF) in November, 2011.

(v) 1,2 (Dir. Prantik Basu) was selected in FilmFestival Panorama Programme of 2011 NewTaipei City Film Festival - Golden LionInternational Student Film Competition,Taiwan.

211

SASASASASATYTYTYTYTYAJIT RAAJIT RAAJIT RAAJIT RAAJIT RAY FILM AND TELEVISIONY FILM AND TELEVISIONY FILM AND TELEVISIONY FILM AND TELEVISIONY FILM AND TELEVISIONINSTITUTE (SRFTI), KOLKAINSTITUTE (SRFTI), KOLKAINSTITUTE (SRFTI), KOLKAINSTITUTE (SRFTI), KOLKAINSTITUTE (SRFTI), KOLKATTTTTAAAAA(http://srfti.gov.in)

Satyajit Ray Film and Television Institute (SRFTI),Kolkata was established by the Government of Indiaas an autonomous educational institution under theadministrative control of Ministry of Information &Broadcasting, and was registered under West BengalSocieties Registration Act, 1961. Located at Kolkataand named after the legendary film maestro SatyajitRay, SRFTI is the second national level filmtraining institute to be establ ished by theGovernment of India. The institute offers three-year post-graduate diploma courses in Direction& Screenplay Writing, Cinematography, Editingand Audiography. Apart from the basic diplomacourse, the institute also has the provision toconduct short and medium term courses on areasrelated to fi lm and television research andexplorative studies in the sociology, culture and

technology of film and television are the otherareas of focus in SRFTI.

Management & OrManagement & OrManagement & OrManagement & OrManagement & Organiganiganiganiganisssssational Frameworkational Frameworkational Frameworkational Frameworkational Framework

SRFTI is a fully funded autonomous institute underthe Ministry of I & B, run by a Society constitutedby the Government of India. The Society headedby a President consists of eminent film andtelevision personalities, alumni of the Institute andofficials, runs the Institute through a GoverningCouncil (GC) that is constituted with selectmembers of society

INFRASTRUCTURE & EQUIPMENTINFRASTRUCTURE & EQUIPMENTINFRASTRUCTURE & EQUIPMENTINFRASTRUCTURE & EQUIPMENTINFRASTRUCTURE & EQUIPMENT

MMMMMajor Infrastructure & Equipmentajor Infrastructure & Equipmentajor Infrastructure & Equipmentajor Infrastructure & Equipmentajor Infrastructure & Equipment

Satyajit Ray Film & Television Institute (SRFTI)has been constructed on a sprawling campus of39.36 acres of land located at the EasternMetropolitan Bypass Road in Kolkata. Theinfrastructure of the Institute consists of the Film

(. in lakhs)

RevisedRevisedRevisedRevisedRevised Final GrantFinal GrantFinal GrantFinal GrantFinal Grant ActualActualActualActualActualEstimatesEstimatesEstimatesEstimatesEstimates ExpenditureExpenditureExpenditureExpenditureExpenditure

Non PlanNon PlanNon PlanNon PlanNon Plan 1444.00 1444.00 1712.00*

PlanPlanPlanPlanPlan Grant-in-Aid for 551.00 551.00 551.00creation of Assets

Grant-in-Aid 149.00 149.00 149.00General

Sub-TSub-TSub-TSub-TSub-Totalotalotalotalotal 700.00700.00700.00700.00700.00 700.00700.00700.00700.00700.00 700.00700.00700.00700.00700.00

TTTTTotalotalotalotalotal 2144.002144.002144.002144.002144.00 2144.002144.002144.002144.002144.00 2412.002412.002412.002412.002412.00

* The excess expenditure incurred from the Revenue Receipts. The final grant of ` 700 lakh under Plan has been fully utilised.

(vi) Five FTII films were selected for the Students'Films Section during 42nd International FilmFestival of India (IFFI) held from 23rd Novemberto 3rd December, 2011 at Goa. These were :Airawat (Dir. Renu Savant), Tashi Delek (Dir.Sanyukta Sharma), Open Cafe v 2.5 (Dir.

Naveen Padmanabha) Ru Cub (Dir. SatindarBedi) and Fish (Dir. Pranjal Dua).

FINANCEFINANCEFINANCEFINANCEFINANCE

The actual expenditure of the Institute for thefinancial year 2010-2011 is as follows:-

212

Direction Block which mainly houses the Directionand Screenplay Writ ing Department, theAudiography Block which consists of three studiosand several Digital Audio Workstations (DAWs) forsound recording, sound editing, and track layingat the post-production stage, the Editing blockwhich consists of one film and one video sectionand the Cinematography Block which is equippedwith wide range of cameras.

ANCILLARANCILLARANCILLARANCILLARANCILLARY FACILITIESY FACILITIESY FACILITIESY FACILITIESY FACILITIES

Film Studio & TFilm Studio & TFilm Studio & TFilm Studio & TFilm Studio & Television Studio:elevision Studio:elevision Studio:elevision Studio:elevision Studio: The Institute isproud to have two studio floors. The Film Studiois one of the best in the eastern zone. The floorsize 80 x50ft is ideal even for big budgetspectacular sets. It has got a fully air-conditionedmake-up room, underground pit for specializedcamera angles, 3 tier platforms for lighting, big

store room for stacking art material and a carpentryand painting section.

The state-of-the-art fully air-conditioned TelevisionStudio floor of 50x50 ft dimension has a three-camera set up with cartoon room, dimmer panel,motorised telescopic lighting grid and cycloranafaci l i t ies. The studio is used for l ive TVprogrammes and multi-camera student projects.Both the studios have separate rooms for safekeeping of camera and light equipment.

Auditorium & Screening Facilities :Auditorium & Screening Facilities :Auditorium & Screening Facilities :Auditorium & Screening Facilities :Auditorium & Screening Facilities : The Institutehas multi faceted facilities for preview andscreening of films both in celluloid and videoformat. Recently main theatre has been equippedwith Dolby digital sound reproduction system. Themain theatre (370 seats) and the preview theatre(72 seats) have multipurpose facilities for 35 mmand video projection arrangement.

Minister for I & B Smt. Ambika Soni lighting the lamp on the occasion of theConvocation of SRFTI. Kolkata

213

Community Radio StationCommunity Radio StationCommunity Radio StationCommunity Radio StationCommunity Radio Station

The Government of India has opened up vistasfor educational Institutions/Organizations forcultural development of the local communitythrough Community Radio Station. The Institutehas completed the construction of CommunityRadio Station with the help of BroadcastingEngineers Corporation India Limited (BECIL),SRFTI Community Radio is broadcasting regularprogrammes for the community.

North East RegionNorth East RegionNorth East RegionNorth East RegionNorth East Region

SRFTI arranged a workshop at Manipur in whichexperts of Manipur Film Forum and MFDC werepresent. There was good response to theworkshop. SRFTI is contemplating to introducean examination centre at Imphal, Manipur, inaddit ion to Guwahati for the forthcoming

admission test. During the last admission process,15 candidates appeared from the NorthEast Region and two candidates were finallyselected.

NEW SCHEMESNEW SCHEMESNEW SCHEMESNEW SCHEMESNEW SCHEMES

Department of AnimationDepartment of AnimationDepartment of AnimationDepartment of AnimationDepartment of Animation

The Institute intends to start two-year postgraduatediploma course in 'Animation and ElectronicImaging' with an intake capacity of 10 students ineach batch. Tentatively, the course will commencefrom 2012 after creation of required infrastructureand recruitment of manpower.

Department of Production Management in FilmsDepartment of Production Management in FilmsDepartment of Production Management in FilmsDepartment of Production Management in FilmsDepartment of Production Management in Filmsand Tand Tand Tand Tand Televisionelevisionelevisionelevisionelevision

The Institute also proposes to start a two-yearpostgraduate diploma course in Production

Participation at InterParticipation at InterParticipation at InterParticipation at InterParticipation at International Festivals and Anational Festivals and Anational Festivals and Anational Festivals and Anational Festivals and Awarwarwarwarwards won by the Studentsds won by the Studentsds won by the Studentsds won by the Studentsds won by the Students

Sl.Sl.Sl.Sl.Sl. Name of the filmsName of the filmsName of the filmsName of the filmsName of the films AAAAAwarwarwarwarwards Wds Wds Wds Wds Wononononon Director/cinematographerDirector/cinematographerDirector/cinematographerDirector/cinematographerDirector/cinematographerNoNoNoNoNo

1. Boxing Ladies Awarded Rajat Kamal (Best Director: Anusha Nandakumar(Hindi) Film on Sports) in the 58th

National Award, 2010

2. Germ (Hindi) Awarded Rajat Kamal Editor: Tinni Mitra(Best Editing)in the 58th National Award,2010

3. Bagher Bachcha Selected for screening in the Director: Bishnu Deb Halder(Bengali) World Cinema, Amsterdam,

2010

4. Kusum (Hindi) Selected for screening in Director: Shumana Banerjeemany International FilmFestivals during 2010-1011

5. Thug Beram Awarded best short film, Director: Venkat. Awide angle in PusanInternational Film Festival,Kerala

214

Minister for I & B Smt. Ambika Soni at the Convocation of SRFTI at Kolkata

215

Management in Film and Television with an intakecapacity of 10 students in each batch, from 2012after creation of required infrastructure andrecruitment of manpower.

HighlightsHighlightsHighlightsHighlightsHighlights

1. A Swiss Experimental Film package wasscreened from 28th February to 2nd March, 2011followed by an interactive session with students,moderated by Swiss experts/Historian,

2. National Film Archive of India and SRFTIorganized a Retrospective of AdoorGopalakrishnan during March, 2011.

3. The 3rd Convocation was held on 16th

September, 2011. Hon'ble Minister forInformation & Broadcasting, Smt. AmbikaSoni, was the Chief Guest. She awardedDiploma certificates to these students whocompleted the course successfully. The Ministerof State for I & B Shri C.M. Jatua, and notedfilm maker, Mrinal Sen, also graced theoccasion.

FINANCEFINANCEFINANCEFINANCEFINANCEThe actual expenditure of the Institute for thefinancial year 2010-11 is as follows:-

Minister for I & B Smt. Ambika Soni addressing the Convocation at SRFTI

(R. in lakhs)

RevisedRevisedRevisedRevisedRevised Final GrantFinal GrantFinal GrantFinal GrantFinal Grant ActualActualActualActualActualEstimatesEstimatesEstimatesEstimatesEstimates ExpenditureExpenditureExpenditureExpenditureExpenditure

Non PlanNon PlanNon PlanNon PlanNon Plan 618.00 618.00 685.80*

PlanPlanPlanPlanPlan 700.00 700.00 699.99

TTTTTotalotalotalotalotal 1318.001318.001318.001318.001318.00 1300.001300.001300.001300.001300.00 1385.79*1385.79*1385.79*1385.79*1385.79*

* The excess expenditure incurred from the Revenue Receipts.

SRFTI (Plan/Non-Plan)SRFTI (Plan/Non-Plan)SRFTI (Plan/Non-Plan)SRFTI (Plan/Non-Plan)SRFTI (Plan/Non-Plan)

216

NATIONAL FILM ARCHIVES OF INDIA

(www.nfaipune/gov.)

The importance of preserving cinema as an art andhistorical document has been recognized all over theworld. The task of preserving cinema in all its variedexpressions and forms is best entrusted to a nationalorganization (NFA) having a permanent set-upreining, the confidence of the film industry andadequate resources and expertise. Thus, the NationalFilm Archives of India was established as a mediaunit under the Ministry of Information andBroadcasting in February 1964 with the followingaims and objectives:1. To trace, acquire and preserve for posterity the

heritage of national cinema and build up arepresentative collection of World Cinema.

2. To classify and document data related to films,undertake and encourage research on cinemaand publish and distribute them.

3. To act as a centre for dissemination of filmculture in the country and to ensure the culturalpresence of Indian cinema abroad.

In the 47 years of its existence NFAI has been makingrapid strides in achieving its goals.

During the period from 1st April to 31st December,2011, NFAI has added to its collection 41 more films(35 Fresh and 6 Duplicates), 384 films received onLTL basis, 121 DVDs, 114 books, 1189 stills, 300song booklets, 826 wall posters and 75 film folders/pamphlets. Some of the important fresh film titles/prints added to the archive collection during theperiod are given in Annexure-A.

FILM ACQUISITIONFILM ACQUISITIONFILM ACQUISITIONFILM ACQUISITIONFILM ACQUISITIONAbout 500 films were transferred by Nehru MemorialMuseum & Library, New Delhi, to NFAI during theperiod for preservation, digitization and restoration.These film reels cover actual footage on importantevents during the tenure of India's first Prime MinisterPandit Jawaharlal Nehru.

During the period of 2011, 500 reels of picture and

sound negatives were received from Bombay FilmLaboratory and other private parties. Significant titlesreceived as free deposits during the year includedMarathi, Punjabi, Bhojpuri, Rajasthani and Gujaratititles along with Hindi titles for storage andpreservation in the Archive.

A detailed statement of acquisition is given atAnnexure-B

DISSEMINADISSEMINADISSEMINADISSEMINADISSEMINATIOTIOTIOTIOTION OF FILM CULN OF FILM CULN OF FILM CULN OF FILM CULN OF FILM CULTURETURETURETURETURE

Screen EducationScreen EducationScreen EducationScreen EducationScreen Education

Another important activity under dissemination offilm culture is screen education scheme comprisingof long and short term Appreciation Courses,conducted in collaboration with FTII and othereducational and cultural institutions.

The 3rd Introductory Course in Film Appreciationfor Children was held from 6-12 May, 2011. Around25 children participated in this course. Experiencedfaculty and filmmakers interacted with theparticipants and 10 feature films were screenedduring the course period.

The 36th Annual course in Film Appreciation washeld in Pune from 16th May to 11th June, 2011.About 68 participants from across the country,besides three from Sri Lanka and one fromBangladesh attended the course. The course isprimarily designed to meet the needs of film relatedprofessionals like teachers of film studies,communication, journalism, film society organizers,film critics, researchers, government officials handlingfilms, technicians and others interested in films. Alongwith faculty from FTII, guest faculty included veteranscript writer Anjum Rajabali, renowned filmmakersGirish Kasaravelli and Kiran Rao. Anjum Rajabaliwas the Chief Guest at the valedictory function.

The 3rd short Film Appreciation Course was held atMacquinz Palace, Entertainment Society of Goa,Panjim from 2-9 July, 2011 under the auspices of

217

the National Film Archives of India, Film & TelevisionInstitute of India, Pune and the Entertainment Societyof Goa, Panjim. 38 participants attended the course.Chief Minister of Goa Shri Digambar Kamat,attended the closing function.

The 2nd short Film Appreciation course was held atShimla from 18-24 July, 2011 under the jointauspices of the National Film Archives of India, Film& Television Institute of India, Pune and Informationand Public Relations Department, Government ofHimachal Pradesh. The course was widely attendedby participants from Punjab and Himachal Pradesh.

The 1st short Film Appreciation course was held inregional language 'Bengali' at Siliguri, West Bengalfrom 2-4 September 2011 in collaboration withFederation of Film Societies of India, National FilmArchives of India, Pune and Siliguri Cinema Society.

A works shop on forgotten classical music (flute)maestro Pannalal Ghosh was held on 8th September,2011 at NFAI, Pune. The half-day workshop wasthe first one that celebrated the Birth Centenary ofthe flute maestro Pt.Pannalal Ghosh at theGovernment level and was attended by 30participants. There was a lecture-demonstration onthe innovations and new compositions on themaestro by his disciple Vishwas Kulkarni who is ascientist at Bhabha Automic Research Centre,Mumbai. Pt. Mohan Darekar rendered Pt.PannalalGhosh’s compositions at the workshop. Excerptsfrom 8 rare films for which the maestro hadcomposed music or scores for songs were screenedfrom NFAI Collection and his musical contributionwas lauded at a presentation at the workshop.

A short Film Appreciation course in Marathi wasjointly organised in association with Federation ofFilm Societies of India (Maharashtra), Ashay film Cluband NFAI, Pune from 24-30 September, 2011atNFAI, Pune in which 81 participants attended thecourse. Former UGC Chairman Mr. Arun Nigwekarwas the chief guest at the inauguration function. A

book written by Sudhir Nandgaonkar on film societymovement in India was released at the function.Former Sheriff of Mumbai Mr. Kiran Shantaram wasthe chief guest at the closing function.

SUPPLSUPPLSUPPLSUPPLSUPPLY OF FILMS FOR VY OF FILMS FOR VY OF FILMS FOR VY OF FILMS FOR VY OF FILMS FOR VARIOUSARIOUSARIOUSARIOUSARIOUSPROGRAMMESPROGRAMMESPROGRAMMESPROGRAMMESPROGRAMMES

NFAI's activities to disseminate film culture in Indiaare manifold. Its Distribution Library has about 40active members throughout the country. The Archivealso supplies films for various screening programmes.

Major events where NFAI extended its facilities were:

� On the occasion of International Women’s Day"Women in Cinema" film festival was held atNFAI Pune, from 8-10 March, 2011 inassociation with Aashay Film Club, Assam andNFAI supplied two films for the festival.

� The 1st Spanish International Film Festival wasorganized at NFAI Pune from 2-3 April, 2011in association with Pune Film Foundation andCasa Dela, India. Nine Spanish films wereshowcased during the festival and was attendedby Spanish producer Beatriz De La Gandara,actors Elena Anaya, Marta Atura and LolaDuenas and director Edmon Roch amongothers. The festival received a tremendousresponse from the Pune film lovers.

� A film festival tribute to Elizabeth Taylor -“Remembering Liz” was organised by NFAIfrom 2-3 April, 2011 at NFAI auditorium whichsix landmark films were screened.

� A " Raja Paranjpe Film Festival" was organizedby NFAI in collaboration with Raja ParanjpePratishthan from 16-19 April, 2011 in Punewhere nine films from archive collection werescreended. In addition to this, a workshop on‘Understanding Raja Paranjpe’ was held. Theaward ceremony of Tarunai Sanmaan to actorsShreyas Talpade, Mukta Barve and Director

218

French Film maker Mr. Bertrand Tavernier addressing the press at IFFI, 2011

219

Satish Rajwade and Music Director KaushalInamdar (Award to Young Achievers of MarathiFilm Industry) was an important part of thefestival.

� An "International Dance Films Festival" wasjointly organized by Max Mueller Bhavan,Alliance Francaise, Centre for ContemporaryDance and NFAI Pune to celebrate theInternational Day of Dance. NFAI secreenedtwo feature films for the event held at NFAIauditorium from 26 to 30 April, 2011. A totalof six dance films were screened during thefestival.

� The British Library and NFAI, Pune, organizeda Festival as a special event to commemorate150th Birth Anniversary of RabindranathTagore. Screening of films - 'RabindranathTagore and 'Chokher Bali' were part of thefestival. Dishari, Pune also screened the featuredocumentary 'Rabindranath Tagore' in NFAIauditorium.

� A childrens' film festival called "Filmi Chashma"was jointly organized by an NGO FilmiChashma and NFAI, Pune from 13-15 May,2011 in which 17 short films includinganimation films were screened. The festival wassupported by Children’s Film Society of India.

� Film "My Fair Lady" was screended at NFAIauditorium in association with Aashay FilmClub, Pune on 28th May 2011.

� A childrens' film festival called "MonsoonDhamaal" was organized by Children’ FilmSociety of India in association with NFAI at Punefrom 22-26 June, 2011 wherein 12 featureand 2 short films were screened. Noted filmpersonalities Dr. Mohan Agashe and RameshDev inaugurated the festival.

� An Australian film festival was organized jointlyby Consulate General of Australia, MumbaiFederation of Film Societies of India and NFAI

at Pune from 23 - 26 August, 2011. ConsulGeneral of Australia at Mumbai, Mr. SteveWaters, inaugurated the festival. Eight featureand one short film on DVD format werescreened during the festival. Prof.SamarNakhate presented a review of the Australianpackage of films.

� A festival named "Adivasai Film Festival" wasorganized by Bahurang in association withNFAI, Pune showing awareness among theAdivasis, in which seven short films on DVDformat were screened at NFAI auditorium.

� A "Cannes in India" film festival was held inassociation with Alliance Francaise, Pune from13-17 September, 2011 at NFAI, Pune. Thefestival showcased films of young directors orfirst films of Indian directors which had receivedrecognition at the Cannes festival. The festivalopened with the premier of Rakesh Om PrakashMehra's film 'Bollwood-the greatest love story'which was commissioned by the organisers ofthe Cannes festival.

� Video screenings of Dr. Babasaheb Ambedkar,organized by Alliance for Global Education,Pune and the 'The Truth about the Tiger" wasorganized by Confederation of Indian Industry,Pune for the study purpose at NFAI auditroium.

� First Japanese Animation film festival wasorganized by Consulate General of Japan,Japan Foundation in association with NFAI atPune from 1-3 October, 2011 wherein nineanimation films on 35 mm format wereshowcased. Mr. Shinichi Lida, ConsulateGeneral of Japan at Mumbai inaugurated thefestival.

� On the occasion of Gandhi Jayanti on 2ndOctober, 2011, two special shows of film'Mahatma', were held for the NFAI Film clubmembers and the general public.

� Retros of veteran actor late Shammi Kapoor'sfilms was held for NFAI film club members and

220

the general public on 7th & 8th October, 2011wherein four films were screened.

� First Pune short film festival was organized atNFAI Pune from 10-12 October, 2011 byMarathi Chitrapat Pariwar showcasing 27 shortfilms.

� The Archives also organized a series of festivalsshowcasing films from France, Germany, UK,Iran, Argentina, Poland and other Europeancountries in collaboration with AllianceFrancaise, Max Mueller Bhavan, British Counciland Cultural Centre of Russia, Mumbai.

� A total of 161 films were shown under variousprogrammes apart from the regular screeningsfor the film Circle members and the students ofFTII. In addition, screening of documentary filmson every second Saturday of the month wasstarted from August 2009, for the benefit ofthe film circle members and others interestedin documentary films. Documentaries fromFilms Division are presented in this programme.

� Students of various mass media and journalisminstitutions visited NFAI Pune as part of theireducational tour.

NFNFNFNFNFAI IN VAI IN VAI IN VAI IN VAI IN VARIOUS FILM FESTIVARIOUS FILM FESTIVARIOUS FILM FESTIVARIOUS FILM FESTIVARIOUS FILM FESTIVALSALSALSALSALS

PIFFPIFFPIFFPIFFPIFF, Pune, Pune, Pune, Pune, Pune

The 9th Pune International Film Festival was heldfrom 6-13 January, 2011 and NFAI gave programmesupport to the event by lending the auditorium and20 Archival films on regular terms and conditions.

InterInterInterInterInternational Film Festival of India-2011, Panaji,national Film Festival of India-2011, Panaji,national Film Festival of India-2011, Panaji,national Film Festival of India-2011, Panaji,national Film Festival of India-2011, Panaji,GoaGoaGoaGoaGoa

A retrospective on Dadasaheb Phalke awardee,K. Balachander; a package on films by the late ManiKaul and adapted from stories written by Nobellaureate Rabindranath Tagore's were presented bythe National Film Archives of India at IFFI,Panaji,Goa,from 23rd Nov. to 3rd Dec. 2011. Films like"Aval Oru Thodar Kathai", "Iru Kodukal" and "Maro

Charithra" by K. Balachander in digitized restoredformats were presented at the inauguration of thespecial package of his films. In addition to this,Satyajit Ray directed "Charulata" ;Kshudito Pashan"by Tapan Sinha; "Milan" by Nitin Bose and "StreerPatra" directed by Purnendu Patrea were part of thesection on Tagore. NFAI prepared a special packageof six films on Tagore's anniversary and alsoshowcased a documentary on Tagore made byBuddhadeb Dasgupta. Other digitized versionscreened at the festival were Mani Kaul's "Idiot" and"Mati Manas", "Professor" by Lekh Tandon and"Chomana Dudi" by B.V. Karanth. Important amongthe other programmes for which NFAI suppliedspecial packages during the year were:-

� NFAI supplied a package of films for the thirdNashik International Film Festival held at Nashikfrom 20-23 January, 2011.

� A package of thirteen films were sent toJanasamskara Chalchitra Kendra for theInternational Film Festival, Thrissur held from26-31 March, 2011.

� Thirteen films were sent to FILCA for the 11thInternational Film Festival, Trivandrum heldfrom 13-19 May, 2011.

� A film "Mirza Ghalib" by Sohrab Modi was sentfor special screening held at Aga Khan Trust,New Delhi.

� Two films on DVD format were sent to AbilityFoundation, Chennai for their festival.

� Four films were sent to Directorate of FilmFestivals, New Delhi for Nalini Jaywant FilmFestival held from 29-31 July, 2011.

� Film "Apur Sansar" was sent to Goa for SouthAsian Film Festival held from 15-18 September,2011.

� Film "Uski Roti" and “Aashad ka ek din" weresent to World Habitat Centre, New Delhi forMani Kaul's special screening programme.

221

� Three films were sent to Mumbai Academy ofMoving Imagaes (MAMI) for the 13th MumbaiFilm Festival held from 13-20 October,2011.

� Four films were supplied to Cine Central,Kolkata for the 17th Kolkata International FilmFestival held from 10-17 November, 2011.

� Archive films were supplied to Directorate ofFilm Festivals for42nd International Film festivalof India held at Panaji, Goa from 23rd Nov.2011 to 3rd Dec. 2011. A number of filmswere also supplied for joint screenings held byFFSI at Mumbai, Kolkata, Chennai, Bangalore,Hyderabad and Cochin.

� Four films were supplied to 16th InternationalFilm Festival of Kerala, held from 9-16December, 2011.

� Eleven films from Archive collection and fiverestored Blue Ray DVDs of G. Aravindan's filmswere supplied to the 4th Bangalore InternationalFilm Festival held from 15-22 December, 2011.

� A package of eight films were supplied to AsianFilm Foundation, Mumbai for 10th Third EyeAsian Film Festival held at Mumbai from 22-29 December, 2011.

Films sent for InterFilms sent for InterFilms sent for InterFilms sent for InterFilms sent for International Film Festivals andnational Film Festivals andnational Film Festivals andnational Film Festivals andnational Film Festivals andother Special eventsother Special eventsother Special eventsother Special eventsother Special events

NFAI had sent a restored copy of the film "Khandhar"in Blue Ray DVD format for screening at the GlasgowFilm Festival held in UK in February, 2011.

Satyajit Ray's Film "Teen Kanya" was sent to IndianMission in Portugal, Lisbon through Directorate ofFilm Festivals, New Delhi for screening during Lisbonfilm festival held in February, 2011.

NFAI had sent a Blue Ray DVD on silent film "Shiraz"to Sharmini Viswambharan, Chingay and EventNetwork, People's Association, Singapore, for thecultural concert in Singapore.

Five films "Madhumati", "Bari Thekey Paliye","Ajantrik", "Nagarik" and "Chinnamul" were sent toLa Cinematheque Francaise, Paris, for the festivalheld in June, 2011.

The film "Madhumati" was sent for screening inToronto Film Festival.

Five films in DVD format "Light of Asia", 'Shiraz",'Karma", "Achhut Kanya", and "Janmabhoomi" weresent to South Asian Cinema Foundation, Londonfor the famous Indian screenwriter and filmmakerNiranjan Pal's film festival screening.

Poster ExhibitionsPoster ExhibitionsPoster ExhibitionsPoster ExhibitionsPoster Exhibitions

A number of Poster Exhibitions were also organizedduring the period:-

PunePunePunePunePune ::::: A poster exhibition was held on late ElizabethTaylor, with a flyer "Remembering Liz' at NFAI, Pune.

Poster exhibition was also organized on late RajaParanjape depicting his famous films and detailinghis career and biographical information on him.

Poster exhibition was also organized at NFAI, Punefor the programme "Chitra Gaurav"—

A rare photograph exhibition on flute maestro latePannalal Ghosh was organized at NFAI, Pune tracinghis life and achievements.

A poster exhibition was organized by NFAI on'Saluting Dadasaheb Phalke Awardees" 'Bimal Roy'and ‘Uttam Kumar’, on the visit of ParliamentaryConsultative Committee to Pune. The exhibition waskept open for general public from 6 to 9 July, 2011.

New Delhi:New Delhi:New Delhi:New Delhi:New Delhi: NFAI participated in the Indian HabitatFilm Festival and poster exhibition with 172 exhibitsat the India Habitat Centre, New Delhi, from 14 to22 May, 2011. The exhibition theme was "Salutingthe Dadasaheb Phalke Awardees". Few exhibits onK. Balachander were also displayed during the event.

222

Film posters exhibition on Late Nalini Jayawant wasorganized by NFAI at Siri Fort Auditorium from 29to 31 July, 2011.

A poster exhibition was organized during retros ofveteran actor late Shammi Kapoor's films at Siri FortAuditorium held from 14 to 23 December, 2011.

Madgaon, Goa:Madgaon, Goa:Madgaon, Goa:Madgaon, Goa:Madgaon, Goa: As part of the 42nd InternationalFilm Festival of India (IFFI-2011) posters andphotographs exhibition entitled "Music and Songsin Indian Cinema" was organized at RavindraBhavan, Madgaon, Goa. Eighty exhibits highlightingthe contributions of music directors, lyricists andsingers were displayed from 23 to 25 November2011. The exhibition was inaugurated by the ChiefMinister of Goa, Shri Digambar Kamat, Secretary(I&B), Shri Uday Kumar Varma, besides Indian andforeign dignitaries visited the exhibition.

Theatre FacilitiesTheatre FacilitiesTheatre FacilitiesTheatre FacilitiesTheatre Facilities

NFAI has three multi-purpose theatres a previewtheatre of 35 seats and main theatre of 330 seats inthe main campus and state-of-the-art theatre of 200seats at Kothrud near Pune. Apart from NFAI's ownon programmes and FTII's academic screenings, thefacilities were also availed of by other institutions fortheir screening programmes, lectures, seminars etc.

Max Mueller Bhavan, Alliance francaise and BritishCouncil in Pune also organized screeningprogrammes for the benefit of their members andNFAI Film Circle members on a regular basis. Duringthe period under report the main auditorium andpreview theatre were rented out for 502programmes.

Conservation, Preservation and Restoration workConservation, Preservation and Restoration workConservation, Preservation and Restoration workConservation, Preservation and Restoration workConservation, Preservation and Restoration work

The moving images of heritage of India can besafeguarded only if sustained and deliberate effortsare made to preserve it. The films are stored in acontrolled environment with temperature of about140 C and relative humidity of 50%, which is ideally

suited to preserve black and white films. NFAI alsohas sixteen specialized vaults for color films.

Facilities to Producers / Copyright OwnersFacilities to Producers / Copyright OwnersFacilities to Producers / Copyright OwnersFacilities to Producers / Copyright OwnersFacilities to Producers / Copyright Owners

NFAI is rendering services to producers/copyrightowners in respect of supply of films for repairingtheir original damaged negatives, preparation ofduplicate copies and video copying for telecastpurposes. A number of celluloid classics being telecaston the national and satellite networks were collectedfrom its collection.

Digitization and Restoration of films at NFDigitization and Restoration of films at NFDigitization and Restoration of films at NFDigitization and Restoration of films at NFDigitization and Restoration of films at NFAIAIAIAIAI

About 202 film titles have been digitized and other122 Films have been restored during the period.

National Film Archives of India was conferred withan Award for Excellance in restoration of Mrinal Sen'sfilm "Khandhar". The award was presented to NFAIat a ceremony organized by Infocom-Assocham, athree-day annual conference and exhibition held inKolkata in February, 2011. The award was presentedby the filmmaker Shri Madhu Bhandarkar to the teamof technical experts and members of the NFAITechnical Committee for the best technical guidance.

PLAN AND NON PLAN PROGRAMMESPLAN AND NON PLAN PROGRAMMESPLAN AND NON PLAN PROGRAMMESPLAN AND NON PLAN PROGRAMMESPLAN AND NON PLAN PROGRAMMES

Plan OutlayPlan OutlayPlan OutlayPlan OutlayPlan Outlay

NFAI has a budget provision of j 2000 lakh during2011-12 for the Plan Scheme. During the periodfrom 1st April, to 31st December, 2011 NFAIacquired 41 films, 384 films on LTL basis. 121DVDs, 114 books, 75 film folders/pamphlets, 1189stills, 300 song booklets and 826 wall posters.

A statement showing Plan performance during 2011is enclosed at Annexure-C:

Budget provision for North East region andBudget provision for North East region andBudget provision for North East region andBudget provision for North East region andBudget provision for North East region andJammu & KashmirJammu & KashmirJammu & KashmirJammu & KashmirJammu & Kashmir

Considering the nature of activities of NFAI, it wasnot considered feasible/possible to provide anybudget provision for North-East region and Jammu& Kashmir.

223

Brief indication of the programme of work forBrief indication of the programme of work forBrief indication of the programme of work forBrief indication of the programme of work forBrief indication of the programme of work forthe period January 1the period January 1the period January 1the period January 1the period January 1ststststst to March to March to March to March to March 31st 31st 31st 31st 31st 20122012201220122012

About 50 film titles will be digitized and restorationof other 50 films will be completed. Also,approximately 60 films will be acquired from theNational Film Awards and Indian Panorama.

Statement showing the Budget for Plan and Non-Statement showing the Budget for Plan and Non-Statement showing the Budget for Plan and Non-Statement showing the Budget for Plan and Non-Statement showing the Budget for Plan and Non-Plan are given below:Plan are given below:Plan are given below:Plan are given below:Plan are given below:

2011-122011-122011-122011-122011-12

Budget Estimates 2011-2012Budget Estimates 2011-2012Budget Estimates 2011-2012Budget Estimates 2011-2012Budget Estimates 2011-2012

(` in lakhs)

Plan Non-PlanPlan Non-PlanPlan Non-PlanPlan Non-PlanPlan Non-Plan TTTTTotalotalotalotalotal

Major Head "2220"- 2000.00 468.00 2468.00Information &PublicityRevenue Section


Revised Estimates 2011-2012Revised Estimates 2011-2012Revised Estimates 2011-2012Revised Estimates 2011-2012Revised Estimates 2011-2012



Budget Estimates 2012-2013Budget Estimates 2012-2013Budget Estimates 2012-2013Budget Estimates 2012-2013Budget Estimates 2012-2013


ADMINISTRAADMINISTRAADMINISTRAADMINISTRAADMINISTRATIONTIONTIONTIONTION

OrOrOrOrOrganizational set upganizational set upganizational set upganizational set upganizational set up

With headquarters in Pune, the NFAI has threeRegional Offices at Banglore, Kolkata and

Thiruvananthapuram. These regional offices areprimarily engaged in the task of diffusing film culturein the respective regions through film societies,educational institutions and cultural organizations.The functioning of the regional offices is overseenby the Director with the assistance of DeputyDirector-cum-Curator who is heading the technicaland administrative wings at the headquarters. Atpresent the post of Deputy Director-cum-Curator isvacant. Director, PIB, Pune, has been given theadditional charge of Director, NFAI, Pune. Thepresent staff strength of NFAI, inclusive of the threeRegional Offices, is 49 (26 in the administrative wing,while 23 in the technical wing.)

Budget prBudget prBudget prBudget prBudget provisions with rovisions with rovisions with rovisions with rovisions with regaregaregaregaregard to Td to Td to Td to Td to Tribal Sub-Plan/ribal Sub-Plan/ribal Sub-Plan/ribal Sub-Plan/ribal Sub-Plan/Special Component Plan for SCs & STSpecial Component Plan for SCs & STSpecial Component Plan for SCs & STSpecial Component Plan for SCs & STSpecial Component Plan for SCs & STsssss

FIAFFIAFFIAFFIAFFIAF

NAFI has been a member of the InternationalFederation of Film Archives (FIAF) since May, 1969.FIAF membership enables NFAI in getting expertadvice, know-how and material on preservationtechniques, documentation, bibliographies, etc. It alsofacilitates exchange of rare films with other archivesunder archival exchange programmes.

WWWWWelfarelfarelfarelfarelfare of SC/ST/OBCe of SC/ST/OBCe of SC/ST/OBCe of SC/ST/OBCe of SC/ST/OBC

Due care is taken to provide benefits and welfareactivities taken up considering the nature of activitiesof NFAI. It was not considered feasible/possible toprovide any budget provisions with regard to Tribalsub-Plan/Special Component Plan for SC & ST, forthe employees belonging to SC/ST/OBC, as perthe norms amended from time to time.

Use of Hindi as Official LanguageUse of Hindi as Official LanguageUse of Hindi as Official LanguageUse of Hindi as Official LanguageUse of Hindi as Official Language

Hindi fortnight was celebrated with an inaugurationfunction on 22nd September 2011, wherein poetryreading competition, an essay competition and

224

antakshari were held in which all the employeesparticipated. On 23rd September 2011 a workshopwas conducted on how to do office work effectivelyin Hindi. A prize distribution function was held on27 September 2011. A comedy film 'Chillar Party'was screened for all the employees at NFAIauditorium.

Departmentalized AccountsDepartmentalized AccountsDepartmentalized AccountsDepartmentalized AccountsDepartmentalized Accounts

NFAI follows the departmental accounting systemintroduced in 1976. Under this arrangement, NFAI'sPay and Accounts are controlled by PAO, FD,Mumbai. Director, NFAI as the Head of Departmenthas been designated as DDO and has delegated thepowers to the Administrative Officer, NFAI.

PenPenPenPenPending Audit Objectionsding Audit Objectionsding Audit Objectionsding Audit Objectionsding Audit Objections

Reply to the two audit objections have been sent toPay & Accounts Office, Internal Audit Organization,Ministry of I&B, Mumbai for settlement. All effortsare also being made to settle the pending auditobjections.

RRRRRTI Act-2005TI Act-2005TI Act-2005TI Act-2005TI Act-2005

NFAI has implemented the Right to Information Act,2005, as notified by the Government of India. Thirtyapplications were received by NFAI during the periodfrom 1st April, to 31st October, 2011. Necessaryinformation was provided to the applicants as perthe rules. There was no appeal application from anyof the applicant.

Grievance CellGrievance CellGrievance CellGrievance CellGrievance Cell

Director, NFAI being the Head of Department hasbeen designated as Grievance Officer. All grievanceshave been redressed as per the government rulesand norms.

Citizen’s CharterCitizen’s CharterCitizen’s CharterCitizen’s CharterCitizen’s Charter

Citizens' Charter is hosted on NFAI's website. Citizenscan visit our website www.nfaipune.gov.in and obtain

necessary information. Information on Citizens'Charter is updated from time to time.

Implementation of Action PlanImplementation of Action PlanImplementation of Action PlanImplementation of Action PlanImplementation of Action Plan

Around 202 films were digitized and work ofrestoration of 122 other films has been completedduring the period.

Advisory CommitteeAdvisory CommitteeAdvisory CommitteeAdvisory CommitteeAdvisory Committee

Ministry of I&B reconstituted the AdvisoryCommittee on 22nd July 2008 for National FilmArchives of India under the Chairmanship ofSecretary I&B with six government officials andanother six non-officials. The fourth meeting washeld on 26th May, 2011 at NFAI, Pune.

Ministry of I&B has also constituted Sub-Committeesfor Prioritizing Restoration of Masters' works,Technical Committee for Digitization of films, andDrafting of the Manual for NFAI in August, 2009. Anumber of meetings were held during the period.

ModerModerModerModerModernizat ion, Computer izat ion and e-nizat ion, Computer izat ion and e-nizat ion, Computer izat ion and e-nizat ion, Computer izat ion and e-nizat ion, Computer izat ion and e-govergovergovergovergovernancenancenancenancenance

NFAI is a cultural and research organization and isengaged in the primary task of acquiring andpreserving the heritage of Indian Cinema. It also actsas a Centre for dissemination of film culture in thecountry. General public, students and researchersof cinema from different parts of the country andacross the globe get better access to the collectionand services of the Archive through its website.Application forms for film appreciation courses andschemes are available on the website. Public queriesare mostly attended through e-mail([email protected]). NFAI has internet, fax andscanning facilities.

VVVVVigilance Activitiesigilance Activitiesigilance Activitiesigilance Activitiesigilance Activities

The information on Vigilance activities during theyear is given hereafter :

225

1. Details of vigilance set-up of the organizationat Headquarter and in field offices:

This office does not have the post of ChiefVigilance Officer and as such the Director asHead of Department has been designated asVigilance Officer.

2. Preventive vigilance activities during the period:

i. Number of regular inspections conductedduring the period: Nine

ii. Number of surprise inspections carried outduring the period; Eight

3 Surveillance and detection activities duringthe period:

i. Details of the areas selected for keepingsurveillance: Security and copying of films.

ii. Number of persons identified for beingkept under surveillance: Nil

4. Punitive activities (number to be indicatedagainst 4 (i) to (x) where the appointingauthority is other than President):

i. Number of complaints/ references

received during the period: Nil

ii. Number of cases in which preliminaryinquiry was conducted : Nil

iii. Number of cases where preliminary inquiryreports were received: Nil

iv. Number of cases in which charge sheetsfor major penalty were issued: Nil

v. Number of cases in which charge sheetsfor minor penalty were issued: Nil

vi. Number of persons on whom majorpenalty was imposed: Nil

vii. Number of persons on whom minorpenalty was imposed: Nil

viii. Number of persons placed undersuspension: Nil

ix. Number of persons against whomadministrative action such as issuance ofwarning etc. was taken: Nil

x. Number of persons prematurely retiredunder relevant provisions of rules: Nil

226

Annexure-A

Some of the important fresh titles/prints added to the Archive during the period:Some of the important fresh titles/prints added to the Archive during the period:Some of the important fresh titles/prints added to the Archive during the period:Some of the important fresh titles/prints added to the Archive during the period:Some of the important fresh titles/prints added to the Archive during the period:

Gulebakavali - Ramanna/Tamil/1955

Sathyavan Savithri/Sati Savitri - Kodaru Nagabhushan/Tamil/1957

Kutumba Gauravam - B.S. Ranga/Tamil/1957Thayl Sollai Thattathe - M.A. Thirumugham/Tamil/1961Anbu Vazhi - M. Natesan/Tamil/1968Ayiram Poil - V. Srinivasan/Tamil/1969Jeevanadhi - A.K. Subramanyam/Tamil/1970Anbukku Oru Annan - N.S. Manian/Tamil/1971Ernakulam Junction - Vijayanarayanan/Malyalam/1971Rathiri Vandi - Vijayanarayanan/Malyalam/1971Jodha Akbar - A. Gowarikar/Hindi/2008Bettada Jeeva - P. Sheshadri/Kannada/2010Ami Aadu - Somnath Gupta/Bengali/2010Thenmerku Paruvakkatrud - S. Ramaswamy/Tamil/2010Je-Tuka Pathar Dare - Jadumoni/Assamee/2010Champions - Ramesh More/Marathi/2010Dabangg - Abhinav S. Kashyap/Hindi/2010Do Dooni Chaar - Habib Faisal/Hindi/2010Me Sindhutai Sapkal - Anant Mahadevan/Marathi/2010Ishqiya - A Chaaubey/Hindi/2010Chitra Sutram - Vipin Vijay/Malyalam/2010

FTII Diploma Films (National AFTII Diploma Films (National AFTII Diploma Films (National AFTII Diploma Films (National AFTII Diploma Films (National Awarwarwarwarwards and Panorama films) acquirds and Panorama films) acquirds and Panorama films) acquirds and Panorama films) acquirds and Panorama films) acquired during the period:ed during the period:ed during the period:ed during the period:ed during the period:The Chabiwali Pocket Watch - Vaibhav Puri/Hindi/2005Parsi Wada, Tarapore-Present Day - Kacvan Umrigar/Hindi/2005Gadha Janam Safal - Vikram Srivastav/Hindi/2005The Lost Rainbow - Dhiraj Meshram/Hindi/2006Echoes of Silence - Zubin Garg/Hindi/2007When this Man Dies - Arun Sukumar/Hindi/2007Swayambhu Sen Foresees His End - Debashish Medhekar/Hindi/2007Dhin Tak Dha - Shraddha Pasi/Hindi/2007Stations - Emmanuel Palo/Hindi/2007Narmeen - Vipin Mishra/Hindi/2007Three of Us - Umesh Kulkarni/Hindi/2007A Route Called 13 - Vikram Chavhan/Hindi/2007

Ekti Kaktaliyo Golpo - Tathagat Sinha/Hindi/2008

227

Annexure-BAnnexure-BAnnexure-BAnnexure-BAnnexure-B

STSTSTSTSTAAAAATEMENT SHOWING ARCHIVTEMENT SHOWING ARCHIVTEMENT SHOWING ARCHIVTEMENT SHOWING ARCHIVTEMENT SHOWING ARCHIVAL ACQUISITION AS ON 31ST DECEMBER, 2011AL ACQUISITION AS ON 31ST DECEMBER, 2011AL ACQUISITION AS ON 31ST DECEMBER, 2011AL ACQUISITION AS ON 31ST DECEMBER, 2011AL ACQUISITION AS ON 31ST DECEMBER, 2011

ItemsItemsItemsItemsItems As onAs onAs onAs onAs on 1.4.2011 to1.4.2011 to1.4.2011 to1.4.2011 to1.4.2011 to As onAs onAs onAs onAs on31.03.201131.03.201131.03.201131.03.201131.03.2011 31.12.201131.12.201131.12.201131.12.201131.12.2011 31.12.201131.12.201131.12.201131.12.201131.12.2011

Films 18,193 41 18,234

Video Cassettes 2,798 - 2,798

DVD 1,766 121 1,887

Books 27,429 114 27,543

Scripts 36,651 - 36,651

Pre-recorded audio cassettes 1,098 - 1,098

Stills 1,36,938 1,189 1,38,127

Wall Posters 20,010 826 20,836

Song Booklets 12,840 300 13,140

Audio Tapes (Oral history) 191 - -

Press Clippings 2,05,619 - 2,05,619

Pamphlets/folders 8,607 75 8,682

Slides 8,576 - 8576

Disc records 3,214 - 3,214

Audio Compact Discs 155 - 155

Audio-visual History Project CD on 18 - 18film personality

Digitization of ancillary film material 3,70,220 - 3,70,220

Annexure-CAnnexure-CAnnexure-CAnnexure-CAnnexure-C

PLAN PERFORMANCE 2011-12PLAN PERFORMANCE 2011-12PLAN PERFORMANCE 2011-12PLAN PERFORMANCE 2011-12PLAN PERFORMANCE 2011-12

(` in lakh)

Programme/SchemesProgramme/SchemesProgramme/SchemesProgramme/SchemesProgramme/Schemes S.B.G.S.B.G.S.B.G.S.B.G.S.B.G. R.E.R.E.R.E.R.E.R.E. Actual ExpenditureActual ExpenditureActual ExpenditureActual ExpenditureActual Expenditure2011-122011-122011-122011-122011-12 2011-122011-122011-122011-122011-12 upto 30th Nov. 2011upto 30th Nov. 2011upto 30th Nov. 2011upto 30th Nov. 2011upto 30th Nov. 2011

Continuing Scheme 2000.00 2500.00 1593.97Acquisition and exhibition ofArchival Films

TOTTOTTOTTOTTOTALALALALAL 2000.002000.002000.002000.002000.00 2500.002500.002500.002500.002500.00 1593.971593.971593.971593.971593.97

228

Annexure-DAnnexure-DAnnexure-DAnnexure-DAnnexure-D

STSTSTSTSTAAAAATISTICS IN RESPECT OF ALL IMPORTISTICS IN RESPECT OF ALL IMPORTISTICS IN RESPECT OF ALL IMPORTISTICS IN RESPECT OF ALL IMPORTISTICS IN RESPECT OF ALL IMPORTTTTTANT ACTIVITIES OF NFANT ACTIVITIES OF NFANT ACTIVITIES OF NFANT ACTIVITIES OF NFANT ACTIVITIES OF NFAIAIAIAIAI

No. of Reels No. of Reels No. of Reels No. of Reels No. of Reels16mm16mm16mm16mm16mm 35mm35mm35mm35mm35mm

1. Detailed checking of films - 295

2. Routine checking of films 91 14,221

DISSEMINADISSEMINADISSEMINADISSEMINADISSEMINATION OF FILM CULTION OF FILM CULTION OF FILM CULTION OF FILM CULTION OF FILM CULTURETURETURETURETURE

1. Distribution Library Members 40

2. No. of films supplied to Distribution Library Members 22

3. Films supplied for special occasions 87

4. Joint Screenings 13

5. Films supplied for Film Appreciation Courses 98

6. Film supplied to Producers/copyright owners forVideo copying 10

7. Viewing facilities extended to research workers 15

8. Films supplied to FTII for academic screenings 89

9. No. of films shown at NFAI 101

10. No. of readers who have availed book library services 788

11. No. of research workers who availedservices of Documentation Section 1235

DIRECTORADIRECTORADIRECTORADIRECTORADIRECTORATE OF FILM FESTIVTE OF FILM FESTIVTE OF FILM FESTIVTE OF FILM FESTIVTE OF FILM FESTIVALSALSALSALSALS(www.dff.nic.in)

The Directorate of Film Festivals (DFF) was set upunder the Ministry of Information & Broadcastingin 1973 with the objective of promoting Indian film,art and cultural exchange. The activities of DFFduring the period 2010-11 towards achieving theseobjectives were:-

(i) Conferring National Film Awards includingDadasaheb Phalke Award.

(ii) Participation in Cultural Exchange Programmesand organizing screening of Indian films throughIndian Missions abroad.

(iii) Selection of films for Indian Panorama.

(iv) Participation in International Film Festivalsabroad.

(v) Organizing special film expositions such asretrospectives, screening of Indian Panoramafilms and National Award winning films.

229

(vi) Collection, preservation and documentation ofprints of National Award winning and IndianPanorama films for non-commercial screenings.

These activities provide a unique opportunity inencouraging production of films of aesthetic andtechnical excellence as well as social relevance. Thiscontributes to the understanding and appreciationof cultures of different regions of the country incinematic form, thereby promoting unity andintegrity. They provide a great opportunity forexchange of ideas, culture and experiences betweenIndia and other countries in the field of cinema. Theseactivities also provide a powerful platform for Indiancinema industry and open up commercialopportunities for them. The latest trends in globalcinema are made accessible to the film industry,students and the general public.

National Film ANational Film ANational Film ANational Film ANational Film Awarwarwarwarwardsdsdsdsds

The National Film Awards (NFA) aim at encouragingproduction of aesthetically and technically excellent

films in the country which are also socially relevant.The NFA encourage the emerging talents in the filmindustry as well as the established film-makers alike.The NFA along with Indian cinema's highest honour,Dadasaheb Phalke award, are presented by thePresident of India at a function in the presence ofthe Minister for Information & Broadcasting andother dignitaries.

Having completed 58 editions now, the NationalAwards continue to underline cinematic excellence.The awards have over the years brought the besttalent present in Indian cinema to national limelight.In its over a half century long journey, the NFA hasnurtured numerous talent who are now national iconsand also recognised internationally.

5858585858ththththth National Film A National Film A National Film A National Film A National Film Awarwarwarwarwardsdsdsdsds

The 58th National Film Awards were presented bythe Hon'ble President Smt. Pratibha Devisingh Patil

Minister for I&B Smt. Ambika Soni receiving the results and recommendations from the Chairman of Feature Films,

Non-feature Films and Best Writing on Cinema for the 58th National Film Awards Shri J.P. Dutta in New Delhi.

230

....................................

President Smt. Pratibha Devisingh Patil presenting the Rajat Kamal Award to Shri Vishal Bharadwaj for theBest Music Direction -Songs (Ishqiya) at the 58th National Film Awards function in New Delhi. Minsiter for

I & B Smt. Ambika Soni & Minister of State for I & B Shri Choudhury Mohan Jatua are also seen

231

President Smt. Pratibha Devisingh Patil presenting the Rajat Kamal Award to Shri K. Dhanush forthe Best Actor (Tamil: Aadukalam) at the 58th National Film Awards function in New Delhi.

on 9th September 2011 at Vigyan Bhawan, NewDelhi. For the 58th NFA, a record number of 161feature films in 15 languages and 113 non-featurefilms in 13 languages from all over the countrycompeted for top honours. Around 115 awards indifferent categories were presented to films producedduring the year 2010.

The top honours in the feature films category,namely, the Swarna Kamal went to Malayalamfeature film "Adaminte Makan Abu" directed by SalimAhamed. In the Non-Feature films Category, the topaward went to Hindi film "Germ" directed by SnehalR.Nair. In Best Writing on Cinema, the SwarnaKamal went to the book "From Rajahs and Yogis toGandhi and Beyond: Images of India in InternationalFilms of the Twentieth Century (English)" written byMs. Vijaya Mulay.

The award for Best Actor was jointly won by Dhanushfor his performance in Tamil film "Aadukalam" andSalim Kumar for his performance in "AdaminteMakan Abu". The Best Actress award was shared byMitalee Jagtap Varadkar for her performance inMarathi film "Baboo Band Baaja" and SaranyaPonvannan for her performance in Tamil Film"Thenmerku Paruvakatru".

Dadasaheb Phalke ADadasaheb Phalke ADadasaheb Phalke ADadasaheb Phalke ADadasaheb Phalke Awarwarwarwarwarddddd

The prestigious award of the Indian cinema"Dadasaheb Phalke Award for the year 2010 wasconferred on Shri K. Balachandar, eminent TamilFilm Director for his outstanding contribution to theIndian cinema.

232

PARPARPARPARPARTICIPTICIPTICIPTICIPTICIPAAAAATION IN FILM FESTIVTION IN FILM FESTIVTION IN FILM FESTIVTION IN FILM FESTIVTION IN FILM FESTIVALS INALS INALS INALS INALS ININDIA AND ABROADINDIA AND ABROADINDIA AND ABROADINDIA AND ABROADINDIA AND ABROAD

DFF has participated in 45 festivals till December2011, both in India and abroad organised underthe Plan Scheme "Participation in Film Festivaland Cultural Exchange Programme,” ‘includingfestivals organized by DFF, as against the targetof 50 for 2011-12 set in Results FrameworkDocument (RFD) for the year 2011-12. Theseinclude participation in 14th Shanghai InternationalFilm Festival, SAARC film Festival, Colombo,International Film Festival in Poland and other filmfestivals in UK, Germany, Canada, theNetherlands, Brazi l and France. DFF hasconducted festivals in collaboration with IndianEmbassies abroad. DFF also organized NationalFi lm Awards screenings, Indian PanoramaScreenings and other retrospectives within thecountry.

Indian Panorama film "Ami Aadu" was nominatedby DFF for participation in SAARC Film Festival,held in Colombo, Sri Lanka from 11-15 May 2011.The film won Silver Medal in "SAARC Best FeatureFilm" Competition.

UPGRADAUPGRADAUPGRADAUPGRADAUPGRADATION OF PRINT UNITTION OF PRINT UNITTION OF PRINT UNITTION OF PRINT UNITTION OF PRINT UNIT, DFF, DFF, DFF, DFF, DFF

The Film Print unit which is the core unit of DFFmaintains about 1200 film prints in 35 mmformat. The films pertain mostly to the IndianPanorama section which DFF has acquired overseveral years. These films have been screened atvarious Indian film expositions in a number ofcountries under various cultural exchangeprogrammes and other expositions organizedeither by DFF, the Indian Missions abroad orthrough the ICCR. For the past few years it hasalso begun to handle films in video/digital formatas well.

Minister for I & B Smt. Ambika Soni speaking during the 58th National Film Awards function in New Delhi

233

As part of modernization of the Print Unit, its storagefacility has been shifted to the newly built premiseswithin A-wing of Siri Fort Complex. In order toupgrade its storing, upkeep and other facilities,various equipment, have been acquired as part of aPlan Scheme "Upgradation of Print Unit".

UPGRADAUPGRADAUPGRADAUPGRADAUPGRADATION OF WEBSITETION OF WEBSITETION OF WEBSITETION OF WEBSITETION OF WEBSITE

The official website of the Directorate of Film festivalshas undergone upgradation/modification to make itmore user-friendly. The new website has a modifiedlayout for better user experience and contains hugewell documented data.

INTERNAINTERNAINTERNAINTERNAINTERNATIONAL FILM FESTIVTIONAL FILM FESTIVTIONAL FILM FESTIVTIONAL FILM FESTIVTIONAL FILM FESTIVAL OFAL OFAL OFAL OFAL OFINDIAINDIAINDIAINDIAINDIA

The 42nd International Film Festival of India (IFFI)was held in Goa, from 23rd November to 3rd

December, 2011. This was the eighth in the seriesin Goa with the first edition being held in 2004.

The Film Festival (IFFI) is the oldest and biggestInternational film festival in the Indian subcontinent,organised by the Government of India in associationwith the State Government of Goa. The Festival isan endeavour to understand the various social andcultural ethos through the eyes of cinema. Movingfrom the artistic centres of Asia to the cinematicarena of the world, the festival's founding principlescentre on discovery, promotion and support of film-making of all genres, thus bringing together thediversity of forms, aesthetics and contents.

IFFI is an assembly of people and nations where theworld's greatest film artistes come together withemerging talents on an equal footing. It is also aforum for film professionals to communicate face toface with film lovers around the world. Thus, IFFIaims to nurture, encourage and inspire Indian cinema

Minister of State for I & B Shri Choudhury Mohan Jatua lighting the lamp, marking the inauguration ofpublic screening of National Award winning films of 2010 in New Delhi

234

Dignitaries for the Opening Ceremony of IFFI at Panaji, Goa

235

and introduce it to the world outside as well to theaudience that coexist in this vast and diverse country.

An Expert Committee was constituted in 2010 torecommend measures to upgrade the IFFI. TheCommittee made a number of recommendations. Aseparate Director for the Festival was nominated anda Steering Committee comprising of eminent filmpersonalities, specialists and officials guide theconduct of the Festival.

Festival HighlightsFestival HighlightsFestival HighlightsFestival HighlightsFestival Highlights

� The festival organisers went in for a faceliftthis year with the renowned painter andproduction designer, Thota Tharani redesigningthe IFFI logo ‘Peacock’. Under the supervisionof filmmaker Shaji N. Karun, a permanent IFFILogo film has been made in 2D and 3D filmformats.

� IFFI Lifetime Achievement Award was revivedthis year. The Award with a cash prize of `

10,00,000/-, a citation, certificate and scrollwas given to Mr. Bertrand Tavernier, renownedFrench filmmaker who received the award inperson on the opening night of the film festival.

� IFFI took a giant leap in technical advancementin this edition by incorporating Digital Screeningfacilities at Inox and Kala Academy. The qualityof digital projection was much superior and waswell appreciated by the audience and foreigndelegates.

� There were special public screening of filmsunder 'Soccer in Cinema' package at CampalFootball Ground, where seven films fromdifferent countries were screened.

� Animation and 3D films are the new viewingexperiences that have been added to IFFI'sensemble. Five films under 3D category werescreened at Kala Academy. Six animation filmsunder the section "Sketches on Screen" werescreened during this festival.

� The festival hosted 129 India premiers of filmsthat are currently making waves in theinternational film circuit. These included topaward winning films from Cannes, Berlin,Torronto, Venice and Busan Film Festivals.

� IFFI conducted seven Master Classes as a partof the 42nd edition. The high point of the MasterClass series were the classes by two OscarWinners- Resul Pookkutty (Sound Designer)from India, and Hugh Welchman (AnimationFilm Producer) from Poland.

� The festival also conducted a three-day 3Dsummit with the leaders from the 3D andanimation industry participating in it. Thesummit was well attended and received by thestudent community.

� For the first time “Incredible India” a campaignof Ministry of Tourism (MoT) was part of IFFI.MoT became the principal co-sponsor of IFFI.

InaugurationInaugurationInaugurationInaugurationInauguration

The 42nd International Film Festival of India wasinaugurated on November 23, 2011 amidstfestivities, glitz and joyous mood in anticipation ofgood cinema. Minister for I&B Smt. Ambika Soniand Chief Minister of Goa, Shri Digambar Kamatwere joined by the Chief Guest Shahrukh Khan andother dignitaries during the inaugural function.

The opening film of the festival was 'The Consult ofBordeaux' directed by Francisco Manso and JoaoCorrea which portrayed the story of Aristides deSousa Mendes, a man of conviction who saved30,000 lives during World War II.

InterInterInterInterInternational Jurynational Jurynational Jurynational Jurynational Jury

The International Jury was headed by eminent IndianFilm maker Shri Adoor Gopalakrishnan. Othermembers of the panel included Lee Yong Kwon(Director, Busan International Film Festival, Korea),Tahmineh Milani (Film maker, Iran), LaurenceKardish (Sr. Curator, Museum of Modern Arts, New

236

York, USA) and Dan Wolman (Film maker, Israel)

WORLD CINEMAWORLD CINEMAWORLD CINEMAWORLD CINEMAWORLD CINEMA

In all 162 films from 67 countries participated in theWorld Cinema section of the festival. There weretwo world premiers in this section. Around 190foreign delegates participated. The World CinemaProgramming comprised of the following sections:

1. International Competition2. Cinema of the World3. Retrospective - Luc Besson4 Retrospective - Phil Noyce5. A Cut Above6. Festivals Kaleidoscope7. Euro Discoveries8. Spotlight on Poland9. Documentaries (Foreign films)

10. 3D Cinema11. Animation: Sketches on Screen12. Country Focus - USA13. Soccer in Cinema14. Russian Classics15. Homages

INDIAN CINEMAINDIAN CINEMAINDIAN CINEMAINDIAN CINEMAINDIAN CINEMA

A total of 90 films (both feature & non feature) werescreened under the Indian Cinema section. Thisincluded Indian Panorama, Retrospective ofK. Balachander, Classics from Tagore, Students'Films, Debut Indian Short Films, Incredible India,Homages and Through the Young Eyes.

In the Indian Panorama, a total of 45 Films (bothfeature and non-feature films) from various regionsand languages were screened. The 10-member juryfor feature films, headed by Sai Paranjpe, eminent

International Jury of IFFI 2011, headed by Indian film maker Adoor Gopalakrishnan

237

film director, selected the films out of 118 entries. Inthe non-feature film category, the jury chaired bywriter-director Ashok Rane, selected films out of 250entries.

The Indian Cinema section saw maximum films fromMalayalam language. Urumi was the opening film.Seven Malayalam films, including Adaminte MakanAbu, which won the National Award for the bestfeature film and India's official entry for the Oscars,was screened as a direct entry. Of the 24 featurefilms at the annual fest, three Bengali, Marathi &Hindi movies each were showcased. One each wasselected in Konkani, Telugu, Manipuri, Tamil,English, Kannada, Assamese & Bhojpuri.

AWAWAWAWAWARD WINNERS OF 42ND IFFIARD WINNERS OF 42ND IFFIARD WINNERS OF 42ND IFFIARD WINNERS OF 42ND IFFIARD WINNERS OF 42ND IFFI

Best Film Porfirio (Colombia) - DirectorAlejandro Landes and ProducerFranciso Aljure

Best Director Asghar Farhadi (Iran) for thefilm 'Nader and Simin, ASeparation'

Best Actor Sasson Gabai (Israel) for thefilm 'Restoration'

Best Actress Nadezhda Markina (Russia) forthe film 'Elena'

Special Jury Award Adaminte Makan Abu (India) -Director Salim Ahamad

ClosingClosingClosingClosingClosing

The Closing function was held on 3rd December2011. The highlight of the evening wasannouncement and presentation of awards in thepresence of the Minister of State for I&B ShriChoudhury Mohan Jatua and the Chief Minister ofGoa, Shri Digamber Kamat while famous Tamil actorSuriya was the Chief Guest.

The festival concluded with the screening of theEnglish film 'The Lady' directed by acclaimed French

Director, Luc Besson, which starred Michelle Yeohand David Thewlis in lead roles.

CENTRAL BOARD OF FILMCENTRAL BOARD OF FILMCENTRAL BOARD OF FILMCENTRAL BOARD OF FILMCENTRAL BOARD OF FILMCERCERCERCERCERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTION(www.cbfcindia.gov.in)

The production and exhibition of films occupies animportant place in the field of culture, the most widelyappreciated form of art. Films play a significant rolein shaping public opinion and in imparting knowledgeand understanding of the culture and traditions ofthe people of various regions. Production of featurefilms in the country is mostly by private production.

Constitution guarantees freedom of speech andexpression as a fundamental right but subjects it toreasonable restrictions. These restrictions are placedin the interest of the "sovereignty and integrity ofIndia, security of the State, friendly relations withforeign States, public order, decency and moralityand in relation to contempt of court, defamation orincitement to any offence." Keeping in view theseprovisions of the Constitution, the basic principlesfor the guidance of the Board in certifying films forpublic exhibition in India are laid down in theCinematograph Act 1952. Further, directions(guidelines) have been issued by the CentralGovernment under section 5B (2) of the Act , settingout the principles in detail for determining thesuitability of films for public exhibition.

The Board of Film Censors, re-named as the CentralBoard of Film Certification in June 1983, was set-up by the Central Government under Section 3 ofthe Cinematograph Act 1952 for the purpose ofsanctioning films for public exhibition. The presentBoard consists of a Chairperson and nineteen non-official members, all of whom are appointed by theCentral Government. The present Board wasnominated on 25th May, 2011.

The Board functions with its headquarters at Mumbaiand nine regional offices at Mumbai, Chennai,Kolkata, Bangalore, Hyderabad, Thiruvanantha-puram, Delhi, Cuttack and Guwahati. The regional

238

Chief Secretary, Goa, Shri Sanjay Srivastav presenting the Special Jury Prize to Shri Salim Ahamed for thefilm “Adaminte Makan Abu” at IFFI-2011

offices are headed by Regional Officers/Addl.Regional Officer and are assisted by Advisory Panelsin the examination of films. The members of theBoard and the Advisory Panels represent a cross-section of the society and include people from allwalks of lives like educationists, social workers,housewives, film personalities, doctors, journalistsetc.

Films considered suitable for unrestricted publicexhibition are granted "U" certificates. Films whichare suitable for unrestricted public exhibition butcontain some material which require parentalguidance for children below 12 years, are granted"U/A" certificates, with a caution to parents to thateffect. Films which are found unsuitable for exhibitionto non-aduts are granted "A" certificates. Thoseconsidered unsuitable for the general public, butsuitable for exhibition to specialised audiences suchas doctors etc. are granted "S" certificates. Films

considered unsuitable for public exhibition are notgranted certificates.

WORK RELAWORK RELAWORK RELAWORK RELAWORK RELATING TO CERTING TO CERTING TO CERTING TO CERTING TO CERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTION

During the period April to November, 2011 theBoard issued certificate to a total 9021 films, 2446certificates were issued to all celluloid films while6434 certificates for video films. During the period,814 Indian Feature Films (Celluloid), 149 ForeignFeature Films, 1 Indian film other than feature andseven Foreign films other than feature, 1286 Indianshort films and 189 Foreign short films (celluloid)were certified. A statement indicating the certificate-wise and category-wise details of films certified inthe year is given at Annexure I.

Statements indicating region-wise/language-wisedetails and thematic classifications of certifiedCelluloid Feature Films are also given at AnnexuresII, III, IV, & V.

239

The Board received applications for change ofcategory of certificates from "A" to "U/A" or "U" forthe purpose of telecast on satellite channels andDoordarshan. After examining the re-edited versionin video format the suitability for change of categoryof certificate is decided by the Board. The Boardalso certifies film songs and trailers in video formatfor telecast on Doordarshan.

CelluloidCelluloidCelluloidCelluloidCelluloid

India is one of the major film producing countries inthe world. From 1999 there was steady increase inthe figures of Indian feature films certified. In 1999it was 764, in 2000-855, in 2001 - 1013, in 2002- 943, in 2003 it was 877, in 2004 it was 934, in2005 - 1041, in 2006 - 1091, in 2007-1146, in2008-1325 & in 2009-1288. During the periodfrom April to November, 2011 the figure works outto 814.

Out of 814 Indian Feature Films certified during theperiod from April to November 2011, 368 weregranted "U" certificates, 289 "U/A" certificates, while157 "A" certificates. Similarly, of the 149 ForeignFeature Films certified in the year, 23 were granted"U" certificates, 75 "U/A" certificates, while 51 "A"certificates.

The Board certified a total of 1286 Indian ShortFilms during the period from April toNovember, 2011 of which 1095 were granted "U"certificates, 149 "U/A" certificates, and theremaining "A" certificates. In respect of the 189Foreign Short Films certified in the year, 91 weregranted "U" certificates, 88 "U/A" certificates whileonly 10 "A" certificates.

VVVVVideoideoideoideoideo

A total of 6434 certificates were issued to Videofilms during the period from April to November,2011. Of these, there were 574 Indian Feature Films,1161 Foreign Feature Films, 4149 Indian shortFilms, 348 Foreign Short Films, 178 Indian longfilms (other than feature) & 24 Foreign long films(other than feature).

DigitalDigitalDigitalDigitalDigital

In the month of October & November, 2011, a totalof 141 certificates were issued to Digital films. Ofthese, 13 were Indian Feature Films, 103 IndianShort Films, 12 Foreign Feature Films and 13Foreign Short Films.

Refusal of CertificatesRefusal of CertificatesRefusal of CertificatesRefusal of CertificatesRefusal of Certificates

During the period a total of 9 celluloid feature films(7 Indian & 2 Foreign) were "Refused" certificates asthey were found to violate one or more of thestatutory guidelines issued by the CentralGovernment under section 5B(2) of theCinematograph Act 1952. Some of them weresubsequently certified in their revised versions.

Board MeetingBoard MeetingBoard MeetingBoard MeetingBoard Meeting

The 126th meeting of the members of the CentralBoard of Film Certification was held on 10th

Minister of State for I & B, Shri Choudhury MohanJatua presenting the Best Actor Male Award to Mr. Sasson

Gabai for the film “Restoration” during 42nd IFFI

240

September, 2011 at Puducherry. The meeting waspresided over by Ms. Leela Samson, the Chairpersonof the Board.

The 127th meeting of the members of the CentralBoard of Film Certification was held on 6th November,2011 at Hyderabad. This meeting was also presidedover by the Chairperson of the Board.

WORKSHOPS FOR ADVISORWORKSHOPS FOR ADVISORWORKSHOPS FOR ADVISORWORKSHOPS FOR ADVISORWORKSHOPS FOR ADVISORY PANELSY PANELSY PANELSY PANELSY PANELS

Workshops were arranged at various regional centersfor the benefit of the members of the Advisory Panelsand Examining Officers on certification of films.Various issues involved in the examination of thefilms were discussed at the workshops. The need forobserving a code of conduct and discipline was alsoemphasized.

IMPORIMPORIMPORIMPORIMPORTTTTTANT EVENTSANT EVENTSANT EVENTSANT EVENTSANT EVENTS

(a) Regional Officers Meeting with Chairpersonwas held at Mumbai on 15th April, 2011.

(b) Meeting of Chairperson, CBFC, with the NIDofficer on re-designing of logo, holograms andcensor certificate was held at Chennai on 10thJune 2011.

(c) An interactive seminar titled "Samvaad CBFC-2011" held in Mumbai on 14th June, 2011.The seminar was inaugurated by Chief Ministerof Maharashtra Shri Prithviraj Chauhan.

(d) Regional Officers meeting was held on 6th July,2011 at Mumbai.

(e) Chairperson, CBFC, and Board MembersMeeting was held at Mumbai on 18th July,2011.

(f) National workshop organized by the Ministryof Health and Family Welfare in collaborationwith WHO and Salaam Bombay Foundation,Mumbai, to sensitize various stakeholders fromthe CBFC, held on 28th September, 2011 at

Minister for I & B Smt. Ambika Soni addressing the media on the occasion of assumption of charge byMs. Leela Samson, as Chairperson CBFC. Former Secretary (I & B), Shri Raghu Menon is also seen

241

New Delhi. The workshop was attended byRegional Officers of Mumbai, Chennai,Bangalore, Hyderabad, Delhi, Cuttack andGuwahati and Additional Regional officerThiruvananthapuram.

(g) Chairperson, CBFC and CEO's meeting withthe Chairman, FCAT was held on 19th October,2011 at New Delhi.

(h) CEO & Regional Officers meeting with Addl.Secretary, MIB was held at Mumbai on 24thOctober, 2011.

(i) Interactive session between Andhra Pradesh filmfraternity and the Chairperson, CEO, and theRegional officers of CBFC held on 5thNovember, 2011 at Hyderabad.

(j) A meeting under the Chairmanship of Ministerfor I&B Smt Ambika Soni with Minister of Law& Justice Shri Salman Khurshid, and the officersof MIB, CEO, CBFC and representatives of filmindustry was held on 29th November, 2011 todiscuss on the Notification regarding "Smokingin films" dated 27th October, 2011 issued bythe Ministry of Health & Family Welfare.

COMPLAINTSCOMPLAINTSCOMPLAINTSCOMPLAINTSCOMPLAINTS

Some complaints about certification of films werereceived from the public. The complaints mainly dealtwith the subject of sex and violence on screen. Mostof these complaints were general in nature.

CENSORSHIP VIOLACENSORSHIP VIOLACENSORSHIP VIOLACENSORSHIP VIOLACENSORSHIP VIOLATIONSTIONSTIONSTIONSTIONS

The incidence of censorship violations at the stageof exhibition of films continued to be reported during2011 as well. Most of the cases of violations thatcame to the knowledge of CBFC and the CentralGovernment related to interpolations. Thecensorship violations indulged in by sections of thefilm industry are broadly of five types viz.

a) Insertion of the portions deleted by CBFC infilms during public exhibition.

b) Insertion of portions not shown to the Boardin a certified film.

c) Insertion of excerpts (bits) of blue films in acertified film.

d) Exhibition of uncensored films, with forgedcertificates, and

e) Exhibition of films without censor certificates.

During the period from January to November, 2011,10 cases of interpolations in films were detected atvarious places and the verification reports were sentto the concerned Judicial Magistrates for necessaryaction.

CINE WORKERS WELFCINE WORKERS WELFCINE WORKERS WELFCINE WORKERS WELFCINE WORKERS WELFARE FUND ACTARE FUND ACTARE FUND ACTARE FUND ACTARE FUND ACT

The Central Board of film certification continued tocollect Cine Workers Welfare Cess (CWWC) on IndianFeature Films on behalf of Government of India,Ministry of Labour. These rates are at ` 20,000/-for Hindi and English films, ` 10,000/- for all otherregional language films. CBFC collected an amountof ` 2,23,20,000/- towards CWWC.

Cess on imported films dubbed into Indian languagecame into force vide Ministry's Notification dated18th July 2007.

CERCERCERCERCERTIFICATIFICATIFICATIFICATIFICATION FEESTION FEESTION FEESTION FEESTION FEES

An amount of ̀ 4,77,07,914/- was collected towardscertification fees.

Certain categories of films are exempted from theprovision relating to certification of films videMinistry's Order No. 807/3/2007 dated 24thSeptember, 2007.

IMPORIMPORIMPORIMPORIMPORTTTTTANT COMMUNICAANT COMMUNICAANT COMMUNICAANT COMMUNICAANT COMMUNICATIONSTIONSTIONSTIONSTIONS

An Important communication No. 02 dated 7thOctober 2011 was issued to bring uniformity in theprocedure of certification of digital films.

An Important communication No. 03 dated 7thOctober 2011 was issued to mute inappropriate(objectionable) words instead of beeping them in thefilm.

242


CENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTIONSTSTSTSTSTAAAAATEMENT INDICATEMENT INDICATEMENT INDICATEMENT INDICATEMENT INDICATING THE FILMS CERTING THE FILMS CERTING THE FILMS CERTING THE FILMS CERTING THE FILMS CERTIFIED BY THETIFIED BY THETIFIED BY THETIFIED BY THETIFIED BY THE

BOARD FROM 1.4.2011 TO 30.11.2011BOARD FROM 1.4.2011 TO 30.11.2011BOARD FROM 1.4.2011 TO 30.11.2011BOARD FROM 1.4.2011 TO 30.11.2011BOARD FROM 1.4.2011 TO 30.11.2011

CELLULOIDCELLULOIDCELLULOIDCELLULOIDCELLULOID

UUUUU UAUAUAUAUA AAAAA SSSSS TOTTOTTOTTOTTOTALALALALAL

Indian Feature Films 368 289 157 - 814814814814814

Foreign Feature Films 23 75 51 - 149149149149149

Indian Short Films 1095 149 42 - 12861286128612861286

Foreign Short Films 91 88 10 - 189189189189189

Indian Long Films other than Feature 1 - - - 11111

Foreign Long Films other than Feature 6 1 - - 77777

TOTTOTTOTTOTTOTALALALALAL 15841584158415841584 602602602602602 260260260260260 ----- 24462446244624462446

VIDEOVIDEOVIDEOVIDEOVIDEO






Indian Long Films Other than Feature 168 7 3 - 178178178178178

Foreign Long Films Other than feature 19 3 2 - 2424242424


DIGITDIGITDIGITDIGITDIGITALALALALAL







GRAND TOTGRAND TOTGRAND TOTGRAND TOTGRAND TOTALALALALAL 60986098609860986098 24472447244724472447 476476476476476 ----- 90219021902190219021

243

Annexure-IIAnnexure-IIAnnexure-IIAnnexure-IIAnnexure-II

CENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTIONINDIAN FEAINDIAN FEAINDIAN FEAINDIAN FEAINDIAN FEATURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTIFIED FROM 1-4-2011 TO 30.11.2011TIFIED FROM 1-4-2011 TO 30.11.2011TIFIED FROM 1-4-2011 TO 30.11.2011TIFIED FROM 1-4-2011 TO 30.11.2011TIFIED FROM 1-4-2011 TO 30.11.2011

(REGION-WISE) LANGUAGE-WISE (CELLULOID FILMS)(REGION-WISE) LANGUAGE-WISE (CELLULOID FILMS)(REGION-WISE) LANGUAGE-WISE (CELLULOID FILMS)(REGION-WISE) LANGUAGE-WISE (CELLULOID FILMS)(REGION-WISE) LANGUAGE-WISE (CELLULOID FILMS)

S. No. LanguaS. No. LanguaS. No. LanguaS. No. LanguaS. No. Languagegegegege MumMumMumMumMum KolKolKolKolKol CheCheCheCheChe Ben Ben Ben Ben Ben ThirThirThirThirThir HydHydHydHydHyd DelDelDelDelDel CutCutCutCutCut GuwGuwGuwGuwGuw TTTTTotalotalotalotalotal

1. HindiHindiHindiHindiHindi 116 9 5 2 0 14 0 0 0 146146146146146

2. MarathiMarathiMarathiMarathiMarathi 59 0 0 0 0 3 0 0 0 6262626262

3. GujaratiGujaratiGujaratiGujaratiGujarati 35 0 0 0 0 0 0 0 0 3535353535

4. BhojpuriBhojpuriBhojpuriBhojpuriBhojpuri 54 2 0 0 0 0 2 1 0 5959595959

5. MalaviMalaviMalaviMalaviMalavi 0 0 0 0 0 0 0 0 0 00000

6. TTTTTelugueluguelugueluguelugu 9 0 35 3 6 71 0 0 0 124124124124124

7. TTTTTamilamilamilamilamil 9 1 93 4 3 8 0 0 0 118118118118118

8. EnglishEnglishEnglishEnglishEnglish 4 0 0 0 0 1 0 0 0 55555

9. BengaliBengaliBengaliBengaliBengali 4 61 0 0 0 0 0 1 0 6666666666

10. PunjabiPunjabiPunjabiPunjabiPunjabi 7 0 0 0 0 0 0 0 0 77777

11. HaryanviHaryanviHaryanviHaryanviHaryanvi 0 0 0 0 0 0 1 0 0 11111

12. OdiyaOdiyaOdiyaOdiyaOdiya 0 0 0 0 0 0 0 28 0 2828282828

13. KannadaKannadaKannadaKannadaKannada 0 0 0 81 0 0 0 0 0 8181818181

14. MalayalamMalayalamMalayalamMalayalamMalayalam 3 0 0 2 58 5 0 0 0 6868686868

15. ByariByariByariByariByari 0 0 0 0 0 0 0 0 0 00000

16. TTTTTuluuluuluuluulu 0 0 0 1 0 0 0 0 0 11111

17. DakhaniDakhaniDakhaniDakhaniDakhani 2 0 0 0 0 0 0 0 0 22222

18. UrduUrduUrduUrduUrdu 0 0 0 0 0 1 0 0 0 11111

19. AssameseAssameseAssameseAssameseAssamese 0 0 0 0 0 0 0 0 3 33333

20. SuryapuriSuryapuriSuryapuriSuryapuriSuryapuri 0 1 0 0 0 0 0 0 0 11111

21. RajasthaniRajasthaniRajasthaniRajasthaniRajasthani 5 0 0 0 0 0 0 0 0 55555

22. KonkaniKonkaniKonkaniKonkaniKonkani 0 0 0 1 0 0 0 0 0 11111

TOTTOTTOTTOTTOTALALALALAL 307307307307307 7474747474 133133133133133 9494949494 6767676767 103103103103103 33333 3030303030 33333 814814814814814

244

Annexure-IIIAnnexure-IIIAnnexure-IIIAnnexure-IIIAnnexure-III

CENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTIONTHEMATHEMATHEMATHEMATHEMATIC CLASSIFICATIC CLASSIFICATIC CLASSIFICATIC CLASSIFICATIC CLASSIFICATION OF INDIAN FEATION OF INDIAN FEATION OF INDIAN FEATION OF INDIAN FEATION OF INDIAN FEATURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTIFIEDTIFIEDTIFIEDTIFIEDTIFIED

FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011(CELLULOID)(CELLULOID)(CELLULOID)(CELLULOID)(CELLULOID)

ClassificationClassificationClassificationClassificationClassification MumMumMumMumMum KolKolKolKolKol CheCheCheCheChe BenBenBenBenBen ThirThirThirThirThir HydHydHydHydHyd DelDelDelDelDel CutCutCutCutCut Guw Guw Guw Guw Guw TTTTTotalotalotalotalotal

Social 240 67 111 57 57 93 3 29 3 660660660660660

Comedy 18 4 0 5 1 1 0 0 0 2929292929

Devotional 4 0 0 4 0 1 0 0 0 99999

Action 11 0 12 3 0 0 0 0 0 2626262626

Crime 4 1 8 8 5 1 0 0 0 2727272727

Thriller 5 1 0 0 0 0 0 0 0 66666

Horror 9 0 1 3 0 3 0 0 0 1616161616

Biographical 0 0 0 0 1 0 0 0 0 11111

Crime/Thriller 1 0 0 0 0 0 0 0 0 11111

Fantasy 0 0 0 3 1 0 0 0 0 44444

Social/Crime 0 0 0 0 0 0 0 0 0 00000

Action/Thrill 0 0 0 0 1 0 0 0 0 11111

Spoof/Satire 0 0 0 0 0 0 0 0 0 00000

Murder mystery 0 0 0 2 0 0 0 0 0 22222

Others 0 1 0 1 0 0 0 0 0 22222

Historical 1 0 1 0 1 0 0 0 0 33333

Fiction 0 0 0 0 0 2 0 0 0 22222

Children’s film 10 0 0 0 0 0 0 0 0 1010101010

Mythological 1 0 0 0 0 1 0 1 0 33333

Crime/Action 0 0 0 0 0 0 0 0 0 00000

Political 0 0 0 0 0 1 0 0 0 11111

Crime/Social 0 0 0 1 0 0 0 0 0 11111

Social/Comedy 0 0 0 3 0 0 0 0 0 33333

Vengeance 0 0 0 1 0 0 0 0 0 11111

Action/Patriotic 0 0 0 1 0 0 0 0 0 11111

Science Fiction 3 0 0 0 0 0 0 0 0 33333

Suspense/Thriller 0 0 0 1 0 0 0 0 0 11111

Legendary 0 0 0 1 0 0 0 0 0 11111

TTTTTotalotalotalotalotal 307307307307307 7474747474 133133133133133 9999944444 6767676767 103103103103103 33333 3030303030 33333 814814814814814

245

Annexure-IVAnnexure-IVAnnexure-IVAnnexure-IVAnnexure-IVCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTION

FOREIGN FEAFOREIGN FEAFOREIGN FEAFOREIGN FEAFOREIGN FEATURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTIFIED FROM 1.4.2011 TO 30.11.2011TIFIED FROM 1.4.2011 TO 30.11.2011TIFIED FROM 1.4.2011 TO 30.11.2011TIFIED FROM 1.4.2011 TO 30.11.2011TIFIED FROM 1.4.2011 TO 30.11.2011(REGIONWISE-COUNTR(REGIONWISE-COUNTR(REGIONWISE-COUNTR(REGIONWISE-COUNTR(REGIONWISE-COUNTRYWISE)YWISE)YWISE)YWISE)YWISE)

(CELLULOID)(CELLULOID)(CELLULOID)(CELLULOID)(CELLULOID)

S.No.S.No.S.No.S.No.S.No. Country of OriginCountry of OriginCountry of OriginCountry of OriginCountry of Origin MumMumMumMumMum KolKolKolKolKol CheCheCheCheChe BenBenBenBenBen ThirThirThirThirThir HydHydHydHydHyd DelDelDelDelDel CutCutCutCutCut GuwGuwGuwGuwGuw TTTTTotalotalotalotalotal

1. USA 107 0 0 0 0 0 0 0 0 107107107107107

2. Hongkong 2 0 5 0 0 0 0 0 0 77777

3. Bangladesh 1 0 0 0 0 0 0 0 0 11111

4. Canada 4 0 0 0 0 0 0 0 0 44444

5. France 5 0 0 0 0 0 0 0 0 55555

6. Germany 5 0 0 0 0 0 0 0 0 55555

7. Spain 1 0 0 0 0 0 0 0 0 11111

8. Pakistan 1 0 0 0 0 0 0 0 0 11111

9. Thailand 4 0 3 0 0 0 0 0 0 77777

10. Japan 2 0 0 0 0 0 0 0 0 22222

11. UK 3 0 0 0 0 0 0 0 0 33333

12. Italy 1 0 0 0 0 0 0 0 0 11111

13. Belgium 1 0 0 0 0 0 0 0 0 11111

14. Singapore 0 0 4 0 0 0 0 0 0 44444

TOTTOTTOTTOTTOTALALALALAL 137137137137137 00000 1212121212 00000 00000 00000 00000 00000 00000 149149149149149

246

Annexure-VAnnexure-VAnnexure-VAnnexure-VAnnexure-V

CENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERCENTRAL BOARD OF FILM CERTIFICATIFICATIFICATIFICATIFICATIONTIONTIONTIONTIONTHEMATHEMATHEMATHEMATHEMATIC CLASSIFICATIC CLASSIFICATIC CLASSIFICATIC CLASSIFICATIC CLASSIFICATION OF FOREIGN FEATION OF FOREIGN FEATION OF FOREIGN FEATION OF FOREIGN FEATION OF FOREIGN FEATURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTURE FILMS CERTIFIEDTIFIEDTIFIEDTIFIEDTIFIED

FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011FROM 1.4.2011 TO 30.11.2011

(CELLULOID)(CELLULOID)(CELLULOID)(CELLULOID)(CELLULOID)

S.S.S.S.S. ClassificationClassificationClassificationClassificationClassification MumMumMumMumMum KolKolKolKolKol CheCheCheCheChe BenBenBenBenBen ThirThirThirThirThir HydHydHydHydHyd DelDelDelDelDel CutCutCutCutCut GuwGuwGuwGuwGuw TTTTTotalotalotalotalotalNo.No.No.No.No.

1. Fantasy 26 - - - - - - - - 2626262626

2. Action 9 - 7 - - - - - - 1616161616

3. Thriller 18 - - - - - - - - 1818181818

4. Social 17 - 5 - - - - - - 2222222222

5. Horror 3 - - - - - - - - 33333

6. Adventure 9 - - - - - - - - 99999

7. Comedy 10 - - - - - - - - 1010101010

8. Children’s Film 5 - - - - - - - - 55555

9. Action/Thriller 4 - - - - - - - - 44444

10. Science Fiction 30 - - - - - - - - 3030303030

11. Crime 4 - - - - - - - - 44444

12. Horror/Crime 1 - - - - - - - - 11111

13. Fiction 1 - - - - - - - - 11111

TOTTOTTOTTOTTOTALALALALAL 137137137137137 ----- 1212121212 ----- ----- ----- ----- ----- ----- 149149149149149

247

FINANCES OF THE BOARDFINANCES OF THE BOARDFINANCES OF THE BOARDFINANCES OF THE BOARDFINANCES OF THE BOARD

Under the provision of the Cinematograph Act,1952, the Central Board of Film Certification is astatutory body regulating the public exhibition offilms. However, for all administrative purposes, theBoard is treated as a sub-ordinate office under theMinistry of Information and Broadcasting.

The revenue of the Board is by way of collection ofcertification fee, as per scales provided in theCinematograph (Certification) Rules, 1983. TheBoard also levies projection charges towardsscreening of the films done in Regional Offices. Thetotal income accrued during the period from Aprilto November, 2011 was ` 4,77,07,914/-. Therevenue collected is credited to the Consolidated Fundof India. The Board does not operate any bankaccount in this regard.

For the purpose of maintaining the accounts forrevenue as well expenditure, the Board observes theFinancial Year (1st April to 31st March) as per thepractice followed by the Government of India. TheBoard receives grants from the Ministry under Non-Plan and expenditure incurred against these sub-heads from April 1 to November 30, 2011 arefurnished in the table below:

During the 11th Plan the Board has the followingPlan Schemes:

a) Establishment of Computerised ManagementSystem and Upgradation of Infrastructure inCBFC.

b) Opening of Regional Offices of CBFC at NewDelhi, Cuttack and Guwahati.

c) Monitoring and Moderation of CertificationProcess.

ESTESTESTESTESTABLISHMENT OF COMPUTERISEDABLISHMENT OF COMPUTERISEDABLISHMENT OF COMPUTERISEDABLISHMENT OF COMPUTERISEDABLISHMENT OF COMPUTERISEDMANAGEMENT SYSTEM ANDMANAGEMENT SYSTEM ANDMANAGEMENT SYSTEM ANDMANAGEMENT SYSTEM ANDMANAGEMENT SYSTEM ANDUPGRADAUPGRADAUPGRADAUPGRADAUPGRADATION OF INFRASTRUCTURE INTION OF INFRASTRUCTURE INTION OF INFRASTRUCTURE INTION OF INFRASTRUCTURE INTION OF INFRASTRUCTURE INCBFCCBFCCBFCCBFCCBFC

S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12 ` 100.00 LakhExpenditure incurred uptoExpenditure incurred uptoExpenditure incurred uptoExpenditure incurred uptoExpenditure incurred upto

November 2011November 2011November 2011November 2011November 2011 ` 28.04 Lakh

The Scheme envisages Computerization of CBFCwith the help of NIC and providing technicalequipment for regional offices and upgradation ofinfrastructure in CBFC. Also for purchase of TVs,DVDs, VCDs and other technical equipment for theregional offices. The Scheme is now operating inMumbai office. It is proposed to connect all regionaloffices to Mumbai and Mumbai Regional Office to

BUDGET ALLOCABUDGET ALLOCABUDGET ALLOCABUDGET ALLOCABUDGET ALLOCATION AND EXPENDITURETION AND EXPENDITURETION AND EXPENDITURETION AND EXPENDITURETION AND EXPENDITURE(` in lakh)

Non-Plan Non-Plan Non-Plan Non-Plan Non-Plan Expenditure incurredExpenditure incurredExpenditure incurredExpenditure incurredExpenditure incurred(BE 2011-12)(BE 2011-12)(BE 2011-12)(BE 2011-12)(BE 2011-12) upto November 2011upto November 2011upto November 2011upto November 2011upto November 2011

Salaries 400.00 252.64

Medical 4.50 3.94

OTA 0.15 Nil

TE 20.00 9.18

OE 55.30 29.36

PPSS 150.00 68.43

Grants-in-aid 0.05 Nil

TOTTOTTOTTOTTOTALALALALAL 630.00630.00630.00630.00630.00 363.55363.55363.55363.55363.55

248

Ministry of Information and Broadcasting throughNICNET. This will result in speedy transmission ofdata and communication. As against the total outlay` 350 lakh for the 11th Plan, it is proposed toearmark ` 90 lakh for the Fifth Year Plan Schemefor remaining work of computerization andupgradation of infrastructure of CBFC, purchase ofTVs, DVDs for Regional Offices. ` 100 lakh hasbeen allocated for the year 2011-12.

OPENING OF REGIONAL OFFICES OF CBFCOPENING OF REGIONAL OFFICES OF CBFCOPENING OF REGIONAL OFFICES OF CBFCOPENING OF REGIONAL OFFICES OF CBFCOPENING OF REGIONAL OFFICES OF CBFCAAAAAT NEW DELHI, CUTTT NEW DELHI, CUTTT NEW DELHI, CUTTT NEW DELHI, CUTTT NEW DELHI, CUTTACK AND GUWACK AND GUWACK AND GUWACK AND GUWACK AND GUWAHAAHAAHAAHAAHATITITITITI

S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12 ` 60.00 Lakh

Expenditure incurredExpenditure incurredExpenditure incurredExpenditure incurredExpenditure incurred ` 36.05 Lakhsup to November 2011up to November 2011up to November 2011up to November 2011up to November 2011

The Scheme envisages certifying films includingadvertisements both in celluloid and video formatsof the Producers belonging to the Delhi Region,Northern India, North-East and Odisha. An amountof ` 60 lakhs has been allotted under BE 2011-12

MONITORING AND MODERAMONITORING AND MODERAMONITORING AND MODERAMONITORING AND MODERAMONITORING AND MODERATION OFTION OFTION OFTION OFTION OFCERCERCERCERCERTIFICATIFICATIFICATIFICATIFICATION PROCESSTION PROCESSTION PROCESSTION PROCESSTION PROCESS

The Scheme envisages conducting of Workshops andSeminars of Board and Panel Members of FilmCertification. One Workshop each at all regional

offices and one all India panel workshop foruniformity in all regional offices. These are conductedto obtain information about study throughorganizations like Tata Institute of social sciences,etc. The approved target of the 11th Plan Schemeis ` 500 lakh. An amount of ` 50 lakh has beensanctioned under BE 2010-11. ` 60 Lakh has beenprovided for the year 2011-12.

S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12S.B.G. for 2011-12 ` 60.00 Lakhs

Expenditure incurredExpenditure incurredExpenditure incurredExpenditure incurredExpenditure incurred ` 52.35 Lakhsupto November 2011upto November 2011upto November 2011upto November 2011upto November 2011

NANANANANATIONAL FILM DEVELOPMENTTIONAL FILM DEVELOPMENTTIONAL FILM DEVELOPMENTTIONAL FILM DEVELOPMENTTIONAL FILM DEVELOPMENTCORPORACORPORACORPORACORPORACORPORATION LIMITEDTION LIMITEDTION LIMITEDTION LIMITEDTION LIMITED

(www.nfdcindia.com)

Incorporated in the year 1975, the National FilmDevelopment Corporation Ltd. was formed by theGovernment of India with the primary objective ofplanning and promoting an organized, efficient andintegrated development of the Indian film industry.NFDC was reincorporated in the year 1980 bymerging the Film Finance Corporation (FFC) andIndian Motion Picture Export Corporation (IMPEC)with NFDC. Since inception, NFDC has funded /produced over 300 films in various Indian languages,

Budget Allocation and ExpenBudget Allocation and ExpenBudget Allocation and ExpenBudget Allocation and ExpenBudget Allocation and Expenditurediturediturediturediture (` in lakh)

Plan Plan Plan Plan Plan Expenditure incurredExpenditure incurredExpenditure incurredExpenditure incurredExpenditure incurred(BE 2010-11)(BE 2010-11)(BE 2010-11)(BE 2010-11)(BE 2010-11) upto Novemberupto Novemberupto Novemberupto Novemberupto November, 2011, 2011, 2011, 2011, 2011

Salaries 25.00 18.00

Medical 0.20 0.07

OTA 0.10 Nil

TE 11.00 0.48

OE 13.65 10.05

PPSS 10.00 7.45

Minor Works 0.05 Nil

TOTTOTTOTTOTTOTALALALALAL 60.0060.0060.0060.0060.00 36.0536.0536.0536.0536.05

249

many of which have earned wide acclaim and wonnational/international awards.

As a film development agency, NFDC is responsiblefor facilitating growth in areas/ segments of the filmindustry that cannot be taken up by privateenterprises due to commercial exigencies. While itsrole in the Indian film industry is largelydevelopmental, as a Public Sector Enterprise, NFDCalso has a corporate mandate and a business profileto maintain.

Following the approval of the plan for restructuringof NFDC, in the year 2010-11, based on therecommendations of the BRPSE, NFDC's paid-upcapital increased from ` 1399.99 lakh to ` 4539.99 lakh as on 31st March 2011. Earlier,intensive in-house efforts were made within NFDCto revive the company by way of various initiatives,including rationalization of manpower by more than50% of the original staff strength of 210 (as on 1April 2008), identification of new business verticals,and re-establishment of NFDC's role as the nodalagency for development of the film industry; Theinitiatives included, production of films aimed atpromoting new talent and the multi-lingual characterof the cinemas of India, through Film Bazaar, aunique trade event aimed at facilitating collaborationswith the international film fraternity in the realms ofproduction and distribution and through digital soundand picture restoration of acclaimed films constitutingan important component of Indian cinematic history.

DEVELODEVELODEVELODEVELODEVELOPMENT ACTIVITIESPMENT ACTIVITIESPMENT ACTIVITIESPMENT ACTIVITIESPMENT ACTIVITIES

NFDC has both a developmental mandate and abusiness profile by virtue of being a corporate entity.

Some of the main activities carried out by NFDC aspart of its mandate are highlighted below:

i. Film Productioni. Film Productioni. Film Productioni. Film Productioni. Film Production

In the realm of film production, NFDC's mission isto create artistic motion pictures that not onlyshowcase the 'Cinemas of India' but also reflect India'smost imaginative, diverse and vibrant film culture.The year 2011 saw the production of a wide rangeof films in line with this endeavor. The Ministry ofI & B, under its Plan, Scheme of “Film Productionin various regional Languages”, under the 11th FiveYear Plan. 2007-12, supports the initiatives of theCorporation.

Keeping in view the Corporation's mandate ofencouraging new talent, the production departmentundertakes 100% production of the first feature filmof a debutant feature filmmaker and therebysupporting the creative vision as envisaged in his/her script.

During the period April to December 2011, NFDCreceived 18 applications for production of featurefilms. In the same period, the films (in the table below.all NFDC productions) have been completed andcertified for public exhibition by the CBFC.

While the films enlisted on the next page arecurrently under production/co-production.

The NFDC production Anhey Ghorey Da DaanPunjabi, directed by debutant director GurvinderSingh, was selected in the Orizzonti competitionsection of the prestigious Biennale (VeniceInternational Film Festival 2011). Several otherprestigious International film festivals such as PusanInternational Film Festival, BFI London Film Festival

No.No.No.No.No. TTTTTitles of Filmitles of Filmitles of Filmitles of Filmitles of Film LanguageLanguageLanguageLanguageLanguage DirectorDirectorDirectorDirectorDirector

i. Sanskar Bengali Nabyendu Chatterjee

ii He . . . . . Bhojpuri Mangesh Joshi

iii. Anhey Ghorey Da Daan Punjabi Gurvinder Singh

250

and Abu Dhabi International Film Festival alsoselected the film for screening. Anhey ghorey daDaan won the Special Jury Award, at the Abu DhabiInternational Film Festival with a cash award of US$ 50,000. This is the first time a Punjabi film wonan international award. Nabyendu Chatterjee'sSanskar, (Bengali), and Mangesh Joshi's directorialdebut He... , (Bhojpuri), were selected in thePanorama section of the 42nd edition of theInternational Film Festival of India held in November2011.

The Corporation's developmental mandate alsoincludes co-producing good films in partnership withIndian and foreign filmmakers. While internationallypartnerships in independent film production are anorm rather than an exception. Public-PrivatePartnerships are unique in the Indian film businessenvironment. The feature film Shanghai is beingmade in collaboration with acclaimed filmmakerDibaker Banerji and with PVR Pictures, a leading

corporate player in the Industry, while Tasher Deshis being produced in association with AnuragKashyap Productions Pvt Ltd. and directed byupcoming director Q. Manjunath and Jal are co-produced with talented filmmakers with a backgroundin the Advertising and Television sectors respectively.

Qissa, a Punjabi film directed by Anup Singh andco-produced with Heimat film, Germany, is a four-country co-production (India, Germany, theNetherlands and France) and is the first Indian filmto have been granted official recognition under theAgreement on Audio-Visual Co-Production signedbetween the Government of India and theGovernment of Germany.

ii.ii.ii.ii.ii. PrPrPrPrPromoting Indian Cinema at Interomoting Indian Cinema at Interomoting Indian Cinema at Interomoting Indian Cinema at Interomoting Indian Cinema at InternationalnationalnationalnationalnationalFestivals & Markets AbroadFestivals & Markets AbroadFestivals & Markets AbroadFestivals & Markets AbroadFestivals & Markets Abroad

To enable increased visibility of Indian cinema andenhancing distribution avenues globally, the Ministryof Information and Broadcasting has entrusted the

NoNoNoNoNo TTTTTitle of Filmitle of Filmitle of Filmitle of Filmitle of Film LanguageLanguageLanguageLanguageLanguage CategoryCategoryCategoryCategoryCategory DirectorDirectorDirectorDirectorDirector StatusStatusStatusStatusStatus

i. Kaliyachan Malayalam NFDC A.R. Farook In Pre-productionProduction

ii Qissa Punjabi Co-production Anup Singh -do-

iii Adigaram-79 Tamil NFDC Vinod Principal Photo-Production Ravishankar graphy underway

iv Manjunath Hindi Co-production Sandeep A. Varma -do-

v. As the River Assamese NFDC Bidyut Kotoky -do-Flows Production

vi. The Good Gujarati NFDC Gyan Correa -do-Road Production

vii. Jal Hindi Co-production Girish Malik In post production

vii. Gangoobai Marathi/ NFDC PriyaHindi Production Krishnaswamy -do-

ix Shanghai Hindi Co-Production Dibakar Banerji -do-

x. Tasher Desh Bengali Co-Production Q -do-

251

task of promoting Indian Films at variousInternational Film Festivals and markets in India andabroad to the Corporation. Under these initiatives(carried out through the Eleventh Five-Year PlanScheme for Promotion of Indian cinema in FilmMarkets in India & Abroad), the Corporation hadset up an India Pavilion/ Stand in Cannes FilmFestival, Toronto International Film Festival,MIPCOM, France & American Film Market. IndiaPavilions will also be set up in European Film Market,Berlin and Film art in HongKong during the periodJanuary-March 2012.

Recognizing the huge potential of promoting Indiaas a film destination and the benefits of Film Tourism,the Ministry of Tourism has entered into a partnershipwith the Ministry of I & B for jointly promoting Indiaas a shooting destination. Keeping this in mind‘Cinemas of India’ as a product has been associatedwith the Incredible India brand.

Given the urgent need for a platform that wouldfocus Indian content at the International market,NFDC has set up Film Bazaar in 2007 in Goa,alongside the International Film Festival of India. Theevent is partially funded by the Ministry of I&B underthe Plan Scheme for “Promotion of Indian Cinemain Film Markets in India & Abroad”. In 2010, FilmBazaar was expanded to market for South-Asiancontent.

The fifth edition of the event, held in Goa duringNovember 24-27, 2011 was inaugurated by theMinister for I&B Smt. Ambika Soni and attractedmore than 550 delegates from about 40 countries,with country delegations from Israel, Australia, andCanada.

Thus, Film Bazaar entered into a strategic partnershipwith Incredible India promotional tag. The Ministerfor Tourism Shri Subodh Kant Sahai also visited the

Discussions in progress at Film Bazaar 2011

252

event and chaired a meeting with leadingrepresentatives of the Indian and International FilmIndustry to identify mechanisms for promoting Indiaas a filming destination.An important component of Film Bazaar was theCo-Production Market which presented 23 projectscomprising South Asian stories in various languagesfrom across 12 countries - Afghanistan, Bangladesh,Bhutan, France, India, Italy, Nepal, Pakistan, SriLanka, Sweden, United Kingdom, and the UnitedStates. Of these, the fiction project Chauranga wasawarded the Incredible India award, comprisingr 10 lakh towards development funding.In the distribution segment of Film Bazaar, 45 full-house Industry screenings in three digital theatreswere set up in association with QUBE CinemaNetwork for preview screenings for the benefit ofpotential festival programmers, sales agents andbuyers. In addition, 16 exhibitors’ stalls were set upat the market.

The NFDC Knowledge Series was set up in FilmBazaar in 2009, comprising a series of lectures andpanel discussions on issues pertaining to production,distribution and marketing from both domestic andinternational perspectives. Prominent speakers at the2011 Knowledge series included actors Abhay Doel& Kalki Koechlin, Filmmakers Farah Khan, SanjaySuri & Zoya Akhtar, Producer Cedomir Kolar, ArtisticDirector Binger Filmlab, Marten Rabarts, prominentFilm Critics Rajeev Masand and Shubhra Gupta,leading World Sales Agent Michael Werner,Chairman, Fortissimo Films, besides heads/representatives of National film institutions, TelefilmCanada, Israel Film Fund, and Screen Australia.

Film Bazaar this time introduced the ScreeningScreeningScreeningScreeningScreeningRoomRoomRoomRoomRoom, a venue for showcasing titles selected in theIndian Panorama Section of the International FilmFestival of India (IFFI) and Market Recommendations.This included pre-selected or unseen films either just

NFDC at Cannes Film Festival

253

completed or in last stages of production andspecifically looking for gap financing, distributionpartners and placement at key international filmfestivals. This section is reserved for buyers,financiers, and festival programmers only.

Six scripts participated in the Screenwriters' LabScreenwriters' LabScreenwriters' LabScreenwriters' LabScreenwriters' Lab ofFilm Bazaar, a program designed to fine-tune andmake screenplays with original Indian storiesproduction-worthy, in partnership with the BingerFilmlab (Netherlands), Venice International FilmFestival and Cinecita Luce, Italy. The Work-in-Progress Lab at Film Bazaar enabled filmmakers toscreen their rough cut feature films to selectinternational film experts for their insights. Leadingfilm critic & historian Derek Malcolm, World SalesAgent of Fortissimo Films, Chris Paton, and KatrielSchory, Leading producer and current head of IsraelFilm Fund were the mentors. Primexchange, FilmBazaar, held in association with Primehouse,Germany, conducted a professional workshop forindependent Indian and European producers.

In addition to the Incredible India award that wasgiven to the best project of the Co-ProductionMarket, Manjeet Singh's Mumbai Cha Raja receivedthe Award for Digital Intermediate (DI) process attheir facilities from Prasad EFX at Prasad Labs. Underthe NFDC-Cinemart Partnership, producers of fourprojects from the co-production market have beeninvited to participate in the Rotterdam Filmlab 2012they are -Satish Manwar/ What's Your Religion,Manjeet Singh/ Mumbai Cha Raja, Haobam PabanKumar/ Gun, and Khanjan Kishore Nath/ Bicycle.Seven Seas Films Pvt Ltd, Australia, bought AshwaniSharma's film Nobel Chor. Seven Seas will beresponsible for the TV/DVD Rights of the Film, andwill present Nobel Chor in SAFF, Australia and YesIndia Film Festival respectively. The Film Bazaar co-production project, Chauranga, has also, as a resultof its participation in Film Bazaar, won developmentsupport to the tune of US $ 14,700 from theGoteborg International Film Festival Fund.

iii. Restoration of Filmsiii. Restoration of Filmsiii. Restoration of Filmsiii. Restoration of Filmsiii. Restoration of Films

Under the restoration programme, NFDC aims torestore such films to their original condition whichconstitute an important and critical component ofIndia cinematic history, both from within the NFDCcatalogue and films of independent filmmakers. Thisprocess involves frame-to-frame scanning, defectremoval & repair, and color correction, in additionto sound restoration.

Apart from the NFDC films that are underrestoration, films such as Manthan, by ShyamBenegal, Paar by Goutam Ghose, Apariajito, andJalsaghar by Satyajit Ray, are being resored, with aview to preserve and to market the same in Indian/international markets. From the NFDC catalogue,33 films have been restored and 49 films are atvarious stages of sound and picture restoration.

In addition, the NFDC has also prepared a DetailedProject Report for the Ministry of I & B for theestablishment of the National Film Heritage Missionunder which the government proposes to undertakerestoration and preservation of landmark Indian films.

BUSINESS ACTIVITIESBUSINESS ACTIVITIESBUSINESS ACTIVITIESBUSINESS ACTIVITIESBUSINESS ACTIVITIES

As a Public Sector Enterprise, it is the responsibilityof NFDC to run as a commercial enterprise tomaintain viable operations and a healthy balancesheet. Given that the primary mandate of thecorporation is essentially developmental in nature,even while it must continue to function as a profitablecompany, it was deemed essential to segment theactivities of NFDC into developmental as well asbusiness so that both its objectives could be fulfilledin an optimal manner. This was recognised by theBureau for Reconstruction of Public SectorEnterprises (BRPSE) and recommendation to thiseffect was made in the Restructuring Proposal ofNFDC and accepted by the Government of India.

Accordingly, NFDC aims to generate revenues fromvarious business activities, prominent ones for theperiod under consideration, are given in the followingpage.

254

iiiii. Commissioned Productions for Clients. Commissioned Productions for Clients. Commissioned Productions for Clients. Commissioned Productions for Clients. Commissioned Productions for Clients

In 2011, from April to December, NFDC hasproduced five Corporate Films, 35 audio/videoadvertisements, 135 short/documentary films, 52audio/video programme episodes for Governmentclients. Forty seven audio/video advertisements weredubbed in different languages for various Ministries/departments and PSUs.

ii. Media Campaignsii. Media Campaignsii. Media Campaignsii. Media Campaignsii. Media Campaigns

In 2009, the Ministry of I & B authorized NFDC,alongside the DAVP, to release media campaignsfor government departments by effecting suitableamendments in the DAVP advertisement policy.During 2011-12, the company expects to record aturnover of ` 150 crores on account of release ofelectronic media campaigns for more than 20Government clients.

iii. Distributioniii. Distributioniii. Distributioniii. Distributioniii. Distribution

NFDC also monetizes it catalogue in both domesticand International markets through sale of rights offilms. Within India, NFDC supplies films to Lok SabhaTelevision for the NFDC Classics Weekend, a weeklyuninterrupted telecast of feature films.

iv.iv.iv.iv.iv. Commemoration of 150Commemoration of 150Commemoration of 150Commemoration of 150Commemoration of 150ththththth Birth Anniversary Birth Anniversary Birth Anniversary Birth Anniversary Birth Anniversaryof Rabindranath Tof Rabindranath Tof Rabindranath Tof Rabindranath Tof Rabindranath Tagoragoragoragoragoreeeee

A National Committee under the Chairmanship ofthe Hon'ble Prime Minister of India and a NationalImplementation Committee (NIC) under theChairmanship of the Minister forf Finance wereconstituted to commemorate the 150th BirthAnniversary of Rabindranath Tagore. Thereafter, theNIC approved the constitution of a ScreeningCommittee, under the Chairmanship of Shri ShyamBenegal, to examine the film and documentaryproposals received by the Ministry of Culture. NFDCwas designated the nodal agency to coordinatebetween the Screening Committee and the Ministryof Culture and at the same time execute theproduction of approved feature/documentary films.

On 7th May 2011, as a tribute to RabindranathTagore on his 150th Birth Aniversary, NFDClaunched a commemorative six-pack DVD titled

‘Tagore Stories on Film’, containing restored wereinitially launched across all the major cities in Indiaand another set of 6500 copies have been launchedkeeping in view the demand for the commemorativeDVD pack. The collection has now been subtitled invarious foreign languages for internationaldistribution through Indian Missions abroad.

The Corporation has also initiated two acclaimedproductions as part of the commemorationprogramme. Renowned filmmaker RituparnoGhosh's documentary on Rabindranath Tagore titled"Home and the World" and the celebrated BuddhadebDasgupta's thirteen short films based on thirteenpoems of Rabindranath Tagore are in productionand expected to be ready by the end of March 2012.

v. Tv. Tv. Tv. Tv. Training Prraining Prraining Prraining Prraining ProgrammesogrammesogrammesogrammesogrammesNFDC, Chennai, conducts training workshops forstudents in Non-linear Editing, Multimedia, DigitalPhotogaphy, Audio Dubbing, DigitalCinematography and sub-titling of films with thesupport of Department of Backward Classes,THADCO, and Department of Minorities of the StateGovernment of Tamil Nadu. More than 200 studentshave undergone training during the current financialyear.

vi. Sub-titlingvi. Sub-titlingvi. Sub-titlingvi. Sub-titlingvi. Sub-titlingThe Laser Subtitling unit at NFDC, Chennai primarilycaters to the Southern Film Industry,apart fromundertaking sub-titling work for the Directorate ofFilm Festivals, Children’s Film Society, FilmsDivision, Tamil Nadu Film and Television Instituteand Kerala Chalachitra Academy. Several Sri Lankanfilms are also being sub-titled at NFDC, Chennai.During the period April to December, 2011, lasersubtitling has been effected on prints of 140 featurefilms and 10 documentary films, in addition to videosubtitling for 60 films.

FFFFFINANCIAL PERFORMANCEINANCIAL PERFORMANCEINANCIAL PERFORMANCEINANCIAL PERFORMANCEINANCIAL PERFORMANCE

During the period 2011-12, NFDC expects toachieve a turnover of over ` 200 crore against theoriginal projection of ` 77.24 crore, anticipated inthe Restructuring Plan of the corporation that wasapproved by the Government of India.

255

INDIA AND UNESCOINDIA AND UNESCOINDIA AND UNESCOINDIA AND UNESCOINDIA AND UNESCO

India is among the founder members of UNESCO,one of the specialized agencies of the UnitedNations. UNESCO’s main goal is to promoteInternational Co-operation in the field of education,science and technology, social sciences, culture andmass communication. In order to promotecommunication capabilities of developing countries,the 21st Session of the General Conference ofUNESCO in 1981 approved the setting up of an

International Programme for the Development ofCommunication (IPDC). India played a significantrole in its conception and has been a member ofthe IPDC and also of the Inter-governmentalCouncil (IGC) of the IPDC. India was elected byacclamation by the General Conference at its 35th

Session, to be a Member of the IGC for the period2009-2013.

Shri Raghu Menon, the then Secretary, (I&B), inhis capacity as the Chairman of the IGC attended


Minister for I & B, Smt. Ambika Soni lighting the lamp at the cultural programme organized on the eve ofdeparture of 500 members of Indian Youth Delegation to China. MoS (Independent Charge) for Youth Affairs

and Sports Shri Ajay Makan is also seen.

ACTIVITIES UNDER INTERNATIONAL CO-OPERATION

256

the 55th meeting of the Bureau of Inter-governmentalCouncil of the IPDC held at Paris from 22nd to 24th

March 2011. He also attended the United NationsInter-Agency Meeting at UNESCO Headquartersheld at Paris on 13th and 14th September 2011

Shri Khurshid Ahmed Ganai, Joint Secretary, I&Bwas nominated as a member of a delegation led bythe Minister for HRD to attend the 36th session ofthe General Conference of UNESCO at Paris from1st to 3rd November 2011.

MoU WITH COUNTRIESMoU WITH COUNTRIESMoU WITH COUNTRIESMoU WITH COUNTRIESMoU WITH COUNTRIES

India and AfghanistanIndia and AfghanistanIndia and AfghanistanIndia and AfghanistanIndia and Afghanistan

In a major initiative to boost cooperation in criticalsectors of Information & Broadcasting, India andAfghanistan signed a Memorandum ofUnderstanding (MoU) for capacity building on 24th

May 2011. The MoU was signed between Ministerfor Information & Broadcasting, Smt. Ambika Soniand Dr. Sayed Makhdoom Raheen, Minister ofInformation & Culture, Government of IslamicRepublic of Afghanistan.

The focus of the MoU is on capacity developmentcovering critical areas viz. Development of mediapolicies and strategies, Development of independentand free press in Afghanistan, Identification of areasof reforms and restructuring in the field of pressand media and implementation thereof,Development and standardization of media relatedprogrammes, graphic designing and other areas,production of documentaries and films, productionand broadcasting activities of radio and Televisionof Afghanistan (RTA) including content managementand marketing of TV and radio programmes forrevenue generation.

As a follow up of the MoU ten Afghan officialsworking in the News Department of the State ownedNational Radio and Television of Afghanistan (RTA)visited the News Services Division (NSD), All IndiaRadio and DG, DD News for on the job training

from 28th November to 20th December 2011.

CULCULCULCULCULTURAL EXCHANGE PROGRAMMES (CEP)TURAL EXCHANGE PROGRAMMES (CEP)TURAL EXCHANGE PROGRAMMES (CEP)TURAL EXCHANGE PROGRAMMES (CEP)TURAL EXCHANGE PROGRAMMES (CEP)WITH COUNTRIESWITH COUNTRIESWITH COUNTRIESWITH COUNTRIESWITH COUNTRIES

The Cultural Exchange Programmes have the aimsand objectives to strengthen the relationships andpromote exchange of ideas between India and theother Countries in the spheres of mass media,broadcasting and Films.

Under these Cultural Exchange Programmes, thereare identified areas of Co-operation in Information,Broadcasting and Film sectors.

During the year 2011-12 the Draft CEP proposalsto be executed between India and other countriessuch as Hungary, Saudi Arabia, Phillipines, SlovakRepublic, Kuwait, Ecuador, Columbia, Cambodia,Mexico, Mali, Trinidad & Tobago, Finland, Cuba,France etc. were received from the Ministry ofCulture for comments from the Ministry of I&B.

NAM NEWS NETWORK (NNN)NAM NEWS NETWORK (NNN)NAM NEWS NETWORK (NNN)NAM NEWS NETWORK (NNN)NAM NEWS NETWORK (NNN)

With the objective of correcting imbalances in theglobal flow of information, the Non-AlignedMovement had in 1976 set up the Non-AlignedNews Agencies Pool (NANAP) for exchange of newsand information among the news agencies of thenon-aligned countries. The exchange was to becarried out through using leased communication linesof the member agencies with some of these agenciesacting as transmission hubs.

But with internet becoming a reliable and cheapmode of communication, it was felt that an Internetbased arrangement would serve the cause of newsexchange among news agencies of the non-alignedcountries better than the leased lines networkarrangement of NANAP. At the Sixth Conferenceof Ministers of Information of Non-Aligned Countries(COMINAC VI) held in Kuala Lumpur, Malaysia, inNovember 2005 it was decided to set up the NAMNews Network (NNN) as an internet-based news andphoto exchange arrangement in place of NANAP.

257

Under the NAM Network (NNN), operational sinceJune 2006, national news agencies of the membercountries of the 118-member Non-AlignedMovement send news and photo contributions bye-mail to the Malaysian news agency Bernama whichis operating the NNN website http://www.namnewsnetwork.org from Kuala Lumpur.Bernama uploads these contributions on to the NNNwebsite. Contributions can be looked up by theparticipating agencies on the NNN website and eachagency can download the material relevant for itsuse. At present news reports are available on thewebsite in English, Spanish and Arabic languages.Press Trust of India (PTI) is participating agency onbehalf of India.

In tandem with its participation in the NNNmultilateral news exchange, PTI has also beenundertaking news and photo exchanges with anumber of national news agencies on a bilateralbasis. During the year 2011 it signed an agreementwith the Islamic Republic News Agency of Iran (IRNA)to extend the Cooperation between the two agenciesto include photos. It also upgraded its news deliverymode to the Namibian Press Agency and the SaudiPress Agency to auto reception on an Internetenabled computer through a PTI fabricated softwarecalled News View. NAMPA was earlier getting thePTI news feed by e-mail and SPA through FTP.

INDIA’s ROLE WITH SAARCINDIA’s ROLE WITH SAARCINDIA’s ROLE WITH SAARCINDIA’s ROLE WITH SAARCINDIA’s ROLE WITH SAARC

SAARC Information Centre (SIC) works as theInformation Hub for the Countries under the SAARCregion. The mandate of the SAARC InformationCentre is to:-

a. Act as a nodal agency for collection ofinformation of SAARC and its member states

b. Work as facilitator in professional matters forprint and electronic media

c. Coordinate radio and TV productions, facilitateresearch and conduct training and skill transfer

activities

d. Act as an Information Bank of SAARC and itsmember countries

e. Forge stronger intra-regional links for co-operation and collaboration among the mediaof SAARC countries and

f. Interact with the SAARC Audio-VisualExchange (SAVE), SAARC Regional Centres,SAARC Apex and recognized bodies and otherprogrammes within SAARC.

India is an active member of SAARC. TheInformation Ministers of SAARC member countriesmeets annually to discuss matters relating to Media.The Ministry of Information and Broadcasting hasacted as a Nodal Agency of the Government activitiesin SIC deliberations. The Ministry’s representativeshave participated in various activities andprogrammes conducted by the centre in the region.Keeping its commitment to the aims and objectivesof SAARC the following workshops/Seminars wereheld during the year 2011-2012 :

� A Programme on “Role of Women Journalistsin Promoting the Social Status of Women” washeld in Dhaka, Bangladesh on 30th & 31stMarch 2011. Mrs. Shashwati Goswami,Associate Professor (Radio Journalism) and MrsRinku Pegu, Assistant Professor (IIS) attendedthe Programme.

� A Media workshop on SAARC was held in IIMCon 6th & 7th June, 2011. Ms G. Jayanti, AS(BA-P) attended the Seminar.

� Seminar on “Media Exchange Programme” washeld in Islamabad, Pakistan on 5th & 6th July,2011. Shri. K. Rejimon, DS(BPL) and ShriDhiraj Singh, Dir (M&C) from PIB attended theSeminar.

� A Seminar on “Role of Community Radio inPromoting Socio-Economic Awareness” washeld in Kathmandu on 4th & 5th September

258

2011. Shri Inderjit Grewal, AD(CRS), PIBattended the seminar.

� Seventh Meeting of the Governing Board ofthe SAARC Information Centre was held on21st&22nd September, 2011 in Kathmandu,Shri Chaitanya K. Prasad, OSD attended themeeting.

� Fifth Meeting of the Heads of National TV,Radio and News Agencies was held inKathmandu, 20th & 21st October 2011. ShriL.R. Mandloi, DG, AIR, Shri Tripurari Saran,

DG, Doordarshan and Shri G. Mohanty, DG(News), AIR attended the meeting.

� A Seminar on “Role of Media in PromotingTourism for Enhancing People to PeopleContact” was held in Colombo, Sri Lanka on13th & 14th November,2011. Smt. SheyphaliSharan, Director,PIB attended the Seminar.

� A Seminar on “Developmental Journalism” washeld at IIMC, New Delhi on 29th & 30th

November, 2011. Ms. Geetha Sundararajan,Deputy Secretary in the Ministry of I&Battended the seminar.

259

RESERRESERRESERRESERRESERVVVVVAAAAATION FOR SCHEDULED CASTES,TION FOR SCHEDULED CASTES,TION FOR SCHEDULED CASTES,TION FOR SCHEDULED CASTES,TION FOR SCHEDULED CASTES,SCHEDULED TRIBES AND OTHERSCHEDULED TRIBES AND OTHERSCHEDULED TRIBES AND OTHERSCHEDULED TRIBES AND OTHERSCHEDULED TRIBES AND OTHERBACKWBACKWBACKWBACKWBACKWARD CLASSESARD CLASSESARD CLASSESARD CLASSESARD CLASSES

This Ministry has been making all possible efforts toensure adequate representation of Scheduled Castes,Scheduled Tribes and Other Backward Classes inthe posts and Services under its administrativecontrol keeping in view the orders/instructions/guidelines issued by the Government in this regard.

Efforts are also made to ensure adequaterepresentation of officers belonging to ScheduledCastes, Scheduled Tribes and Other BackwardClasses in various training programmes. Post basedrosters are maintained by all the attached/subordinate offices/PSUs/autonomous bodies underthe administrative control of the Ministry.

The guidelines & instructions regarding reservationfor SCs/STs/OBCs in Services and for other


REPRESENTREPRESENTREPRESENTREPRESENTREPRESENTAAAAATION OF SCHEDULED CASTES,TION OF SCHEDULED CASTES,TION OF SCHEDULED CASTES,TION OF SCHEDULED CASTES,TION OF SCHEDULED CASTES,SCHEDULED TRIBES, OBCSCHEDULED TRIBES, OBCSCHEDULED TRIBES, OBCSCHEDULED TRIBES, OBCSCHEDULED TRIBES, OBCs IN SERs IN SERs IN SERs IN SERs IN SERVICEVICEVICEVICEVICE

Artists from S&DD (Kolkata) performing at PIC in South Sikkim

260

A separate cell, for administrative convenience, hasbeen set up in this Ministry in terms of instructionsin MHA’s O.M.No.27/22/68-Estt(SCT) dated 19st

April 1969 to look after the interest of ScheduledCastes, Scheduled Tribes and Other BackwardCommunities.

The Cell under the supervision of a Liaison Officerof the rank of Dir/DS is functioning for coordinatingand monitoring of work relating to implementationof reservation policy and other benefits due andadmissible to SCs/STs and OBCs as per the rules ofthis Ministry and its attached and subordinate Offices.

benefits, issued from time to time by the nodalMinistries/Departments, are circulated to all themedia units for strict compliance.

As per the instructions of DOP&T, issued vide itsO.M. dated 15th February 2011 informationpertaining to the representation of SCs, STs andOBCs as on 1st January 2011 in respect of Ministry

of Information and Broadcasting is enclosed in theprescribed proforma.

The percentage of representation of SCs, STs andOBCs vis-à-vis the total number of employeesin the Ministry including all its attached & subordinateoffices as on 1st January 2011 was as under :-

CategoryCategoryCategoryCategoryCategory Group AGroup AGroup AGroup AGroup A Group BGroup BGroup BGroup BGroup B Group CGroup CGroup CGroup CGroup C Group DGroup DGroup DGroup DGroup D TTTTTotalotalotalotalotal

SC 14.50% 14.39% 15.43% 22.49% 16.69%

ST 6.20% 6.55% 9.80% 10.55% 8.81%

OBC 2.00% 2.82% 6.26% 6.98% 5.17%

261

Details of recruitment of Minority Community for the year ending 31.3.2011 under the Prime Minister’sDetails of recruitment of Minority Community for the year ending 31.3.2011 under the Prime Minister’sDetails of recruitment of Minority Community for the year ending 31.3.2011 under the Prime Minister’sDetails of recruitment of Minority Community for the year ending 31.3.2011 under the Prime Minister’sDetails of recruitment of Minority Community for the year ending 31.3.2011 under the Prime Minister’s15 Point Pr15 Point Pr15 Point Pr15 Point Pr15 Point Programme as per programme as per programme as per programme as per programme as per prescribed prescribed prescribed prescribed prescribed proforoforoforoforoforma in O.M. dated 08.01.2007.ma in O.M. dated 08.01.2007.ma in O.M. dated 08.01.2007.ma in O.M. dated 08.01.2007.ma in O.M. dated 08.01.2007.

TTTTTotal No.otal No.otal No.otal No.otal No. TTTTTotal No.otal No.otal No.otal No.otal No. MinorityMinorityMinorityMinorityMinority TTTTTotal No.otal No.otal No.otal No.otal No. TTTTTotal No.otal No.otal No.otal No.otal No. MinorityMinorityMinorityMinorityMinorityof employeesof employeesof employeesof employeesof employees of personsof personsof personsof personsof persons personspersonspersonspersonspersons of employeesof employeesof employeesof employeesof employees of personsof personsof personsof personsof persons personspersonspersonspersonspersonsas on 31as on 31as on 31as on 31as on 31ststststst employedemployedemployedemployedemployed employedemployedemployedemployedemployed as on 31as on 31as on 31as on 31as on 31ststststst employedemployedemployedemployedemployed employedemployedemployedemployedemployedMarch,March,March,March,March, during theduring theduring theduring theduring the during theduring theduring theduring theduring the March,March,March,March,March, during theduring theduring theduring theduring the during theduring theduring theduring theduring the20112011201120112011 yearyearyearyearyear yearyearyearyearyear 20112011201120112011 yearyearyearyearyear yearyearyearyearyear

Group A Group A Group A Group A Group A Group B Group B Group B Group B Group B

Ministry/Department 322 4 nil 736 7 1

Attached/Subordinate 854 26 5 5437 51 7offices andAutonomous bodies

TOTTOTTOTTOTTOTALALALALAL 11761176117611761176 3030303030 55555 61736173617361736173 5858585858 88888

TTTTTotal No.otal No.otal No.otal No.otal No. TTTTTotal No.otal No.otal No.otal No.otal No. MinorityMinorityMinorityMinorityMinority TTTTTotal No.otal No.otal No.otal No.otal No. TTTTTotal No.otal No.otal No.otal No.otal No. MinorityMinorityMinorityMinorityMinorityof employeesof employeesof employeesof employeesof employees of personsof personsof personsof personsof persons personspersonspersonspersonspersons of employeesof employeesof employeesof employeesof employees of personsof personsof personsof personsof persons personspersonspersonspersonspersonsas on 31as on 31as on 31as on 31as on 31ststststst employedemployedemployedemployedemployed employedemployedemployedemployedemployed as on 31as on 31as on 31as on 31as on 31ststststst employedemployedemployedemployedemployed employedemployedemployedemployedemployedMarch,March,March,March,March, during theduring theduring theduring theduring the during theduring theduring theduring theduring the March,March,March,March,March, during theduring theduring theduring theduring the during theduring theduring theduring theduring the20112011201120112011 yearyearyearyearyear yearyearyearyearyear 20112011201120112011 yearyearyearyearyear yearyearyearyearyear

Group C Group C Group C Group C Group C Group D Group D Group D Group D Group D

Ministry/Department 342 7 nil nil nil nil

Attached/Subordinate 15188 124 13 5387 58 12offices andAutonomous bodies

TOTTOTTOTTOTTOTALALALALAL 1553015530155301553015530 131131131131131 1313131313 53875387538753875387 5858585858 1212121212

262

The instructions and guidelines pertaining toPersons with Disabilities issued from time-to-timeby the nodal Ministry/Department are alwayscirculated to all Media Units and AdministrativeSections in Main Secretariat of M/o I&B for strictcompliance. In the Main Secretariat, a LiaisonOfficer is appointed to look after the issues ofPersons with Disabilities. As per the instructionsof DoP&T, from time-to-time, a special drive has

also been launched to fill up backlog vacancies inthis category. However, all Media Units have beenasked to compile information on the backlogvacancies under Persons with Disabilities categoryin the I&B Ministry. The representation of Personswith Disabilities in this Ministry (except AIR, DDnand S&DD) collectively and in Direct Recruitmentand Promotion quotas as on 1/1/2011 is enclosedin the annexure.


REPRESENTREPRESENTREPRESENTREPRESENTREPRESENTAAAAATION OFTION OFTION OFTION OFTION OFPHYSICALLPHYSICALLPHYSICALLPHYSICALLPHYSICALLY DISABLED PERSONS IN SERY DISABLED PERSONS IN SERY DISABLED PERSONS IN SERY DISABLED PERSONS IN SERY DISABLED PERSONS IN SERVICEVICEVICEVICEVICE

A Child participating in the 17 th International Children’s Film Festival of India at Hyderabad

Notes:

(i)V

H s

tand

s fo

r V

isua

lly H

andi

capp

edd

(per

sons

suf

feri

ng f

rom

blin

dnes

s or

low

vis

ion)

(ii)

HH

sta

nds

for

Hea

ring

Han

dica

pped

(pe

rson

s su

ffer

ing

from

hea

ring

im

pair

men

t)(ii

iO

H s

tand

s fo

r or

thop

aedi

cally

Han

dicp

ped

(per

sons

suf

feri

ng f

rom

loc

omot

or d

isab

ility

or

cele

bral

pal

sy)

(iv)

The

re is

no

rese

rvat

ion

for

pers

ons

with

dis

abili

ties

in c

ase

of p

rom

otio

n of

Gro

up A

and

B p

osts

. H

owev

er,

pers

ons

with

dis

abili

ties

can

bepr

omot

ed t

o su

ch p

osts

, pr

ovid

ed t

he c

once

rned

pos

t is

ide

ntifi

ed s

uita

ble

for

pers

on w

ith d

isab

ilitie

s.

PW

D R

EPO

RT I

AN

NU

AL S

TATEM

EN

T S

HO

WIN

G T

HE R

EPR

ESEN

TATIO

N O

F T

HE

PER

SO

NS W

ITH

DIS

AB

ILIT

IES I

N S

ER

VIC

ES

(As o

n 1

st

January

of

the y

ear

20

11

)

Min

istr

y/D

epart

ment

Info

rmati

on &

Bro

adcasti

ng

Att

ached/Subord

inate

Off

ice

Gro

up

Num

ber

of

Em

plo

yees

Tota

lIn

Identi

fied p

osts

VH

HH

OH

(i)

(ii)

(iii)

(iv)

(v)

(vi)

Gro

up A

76

31

64

11

1

Gro

up B

15

01

70

1N

IL1

6

Gro

up C

23

96

90

56

42

9

Gro

up D

14

80

81

36

22

0

Tota

l6

14

02

58

31

38

56

PW

D R

EPO

RT I

I

STATEM

EN

T S

HO

WIN

G T

HE N

UM

BER

OF P

ER

SO

NS W

ITH

DIS

AB

ILIT

ES A

PPO

INTED

DU

RIN

G T

HE Y

EA

R 2

010 (

as o

n 1

.1.2

011)

Dir

ect

Recru

itm

ent

Pro

moti

on

Gro

up

No.

of

vacancie

s r

eserv

ed

No.

of

appoin

tments

made

No.

of

vacancie

s r

eserv

ed

No.

of

appoin

ted m

ade

VH

HH

OH

TO

TA

LIn

VH

HH

OH

VH

HH

OH

Tota

lin

VH

HH

OH

identi

fied

identi

fied

posts

posts

12

34

56

78

910

11

12

13

14

15

16

17

Gro

up A

11

2-

--

--

Nil

Nil

Nil

15

--

--

Gro

up B

12

25

1-

-1

Nil

Nil

Nil

1-

--

-

Gro

up C

23

3-

1-

-1

33

1-

--

1

Gro

up D

52

13

32

-1

11

--

--

--

Tota

l9

88

84

22

24

31

7-

-1

264

Hindi is the official language of the Union of India.There is a well-considered policy of the Governmentto accelerate the progressive use of Hindi in officialwork. This Ministry has been emphasizing on theuse of Hindi as per the Official Language Policy ofthe Government of India. The Official LanguageImplementation Committee (OLIC) in the MainSecretariat of the Ministry monitors the progressiveuse of Hindi in the Secretariat as well as in its attachedand subordinate offices. The meetings of the

Committee are held regularly to monitor the statusof implementation of the Official Language Policy.These meetings help media units/organizations toadopt measures to augment the use of Hindi in officialwork and achieve targets under the annualprogramme as fixed by the Department of OfficialLanguage.

One Director (OL), one Deputy Director (OL), twoAssistant Director (OL) and four translators are


USE OF OFFICIAL LANGUAGE

President Smt. Pratibha Devisingh Patil presenting Indira Gandhi Official Language Award (3rd Prize) to Shri Rajiv Takru, AS (I & B)

265

posted in the Main Secretariat to provide necessaryassistance in translation, implementation andmonitoring of the Official Language Policy of theGovernment of India.

In order to ensure issuance of all papers/documentsunder Section 3 (3) of the Official Languages Act inbilingual form and that letters received in Hindi andsigned in Hindi are invariably replied to in Hindi only,check points were strengthened. In addition, quarterlyprogress reports received from different sections andmedia units were reviewed and remedial actionstaken/suggestions made in order to ensure bettercompliance of the Official Language Policy.

For promoting the use of Hindi in official work,"Hindi Fortnight" was organized in the Ministry from14th to 28th September 2011. During this period,essay writing, poetry, noting/drafting, dictation,translation, debate and quiz competitions wereorganized in which 169 officials participated, out of

which 91 officials (both from Hindi and non-Hindispeaking areas) were awarded a certificate and cashprize. The Hon'ble Minister also issued an Appealfor increasing the use of Hindi in official work.Moreover, the Appeals issued by the Union HomeMinister and the Cabinet Secretary on this occasionwere also circulated.

An incentive scheme for original noting and draftingas per the directions of Department of OfficialLanguage, Ministry of Home Affairs is also operative.Seven officials of the Ministry (Main Secretariat) wereawarded cash prizes for the year 2010-2011 underthe scheme.

The Second Sub-Committee of Parliament on OfficialLanguage inspected nine offices under this Ministryduring the year (i.e. from 1st April to 31st December,2011). The suggestions made by the Committee werenoted and remedial actions initiated for betterimplementation of the Official Language Policy. Othereight offices under this Ministry were also inspected.

266

To review the programmes and monitorimplementation of development schemes for womenin accordance with the guidelines laid down byNational Commission for Women, the Women Cellin this Ministry was formed in 1992. Later inaccordance with the Supreme Court guidelines laiddown in Vishakha and others Vs State of Rajasthancase, the Cell was re-constituted on 16th May 2002


WOMEN WELFARE ACTIVITIES

Campaign on ‘Janani, Shishu aur Swasthya Suraksha Karyakram’ at Aligarhorganized by DFP

as the complaints committee for matters relating tosexual harassment at work place. An external expertfrom YWCA as non-official member in the WomenCell was included on 13th January, 2006. The Cellduring 2011-12, which was earlier headed byAdditional Secretary & Financial Advisor, took noteof three complaints relating to sexual harassment atwork places. The committee gave appropriate

267

directions in two complaints while investigation iscontinuing in the third one.

Consequent upon the transfer of Ms. Dipali Khanna,Additional Secretary & Financial Advisor from thisMinistry, the Women Cell was reconstituted on 30thJanuary 2012 and Smt. Supriya Sahu, JointSecretary (Broadcasting) has been nominated as

Chairperson of the Cell. Three other womenmembers and one male member of the Ministry areits official members while an external expert fromYWCA of India is non-official member of the cell.

Similar Cells are also functioning in the attached/subordinate offices and autonomous bodies of theMinistry.

268

DETDETDETDETDETAILS OF VIGILANCE SET UP OFAILS OF VIGILANCE SET UP OFAILS OF VIGILANCE SET UP OFAILS OF VIGILANCE SET UP OFAILS OF VIGILANCE SET UP OFMINISTRMINISTRMINISTRMINISTRMINISTRY AND ITS ACTIVITIESY AND ITS ACTIVITIESY AND ITS ACTIVITIESY AND ITS ACTIVITIESY AND ITS ACTIVITIES

The vigilance set up of the Ministry functions underthe overall supervision of the Secretary, I&B, whois assisted by the Chief Vigilance Officer (at the levelof Joint Secretary), Director (Vigilance), UnderSecretary (Vigilance) and other subordinate staff. AChief Vigilance Officer has been appointed for PrasarBharati with the approval of Central VigilanceCommission, who supervises the vigilance activitiesof both All India Radio and Doordarshan. In otherattached/subordinate offices, public sectorundertakings and registered societies also, separatevigilance set ups exist. The Chief Vigilance Officerof the Ministry co-ordinates vigilance activities ofthe attached and subordinate offices, public sectorundertakings etc.

Concerted efforts were made to streamline theprocedures in order to minimize scope forcorruption. Persons of doubtful integrity wereidentified and a close watch was maintained oversuch officials. Efforts were also made to rotate thestaff posted in sensitive positions. Regular andsurprise inspections were carried out by seniorofficers to ensure proper observance of rules andprocedures. During the period 1st April to 31stDecember 2011, 436 regular and surpriseinspections were carried out and 67 persons wereidentified for being kept under surveillance. Inaddition a total of 50 areas have been selected forbeing kept under surveillance in the different mediaunits of this Ministry. During the period, the yearly


VIGILANCE RELATED MATTERS

exercise of preparation/review of ‘Agreed’ and‘Doubtful Integrity’ list of officers of Gazetted statusof the Ministry and its Media Units has been takenup in consultation with the Media Units and the CBI.

To continue the anti-corruption drive, launched bythe Government on the 50th Anniversary of theIndependence of our country, CVO has beennominated as the Liaison Officer to deal with thecomplaints forwarded by the Prime Minister’s Office.The complaints received from PMO are constantlymonitored and reports are regularly submitted tothe PMO. A week long Vigilance Awareness Weekwas observed by the Ministry and its Media Units.

During the period from 1st April to 31st December2011, 428 fresh complaints were received in theMinistry and its media units from different sources.These were examined and preliminary inquiries wereordered in 73 cases. Preliminary inquiry reports inrespect of 47 cases were received during this period.Regular departmental action for major penalty wasinitiated in 14 cases and for minor penalty in 10cases. Major penalties have been imposed in 3 casesand minor penalties in 11 cases. During the periodunder report, 8 officials were placed undersuspension and in 16 cases administrative actionhas been taken.

Monthly reports on pending disciplinary cases andfortnightly reports on pending sanction forprosecution are regularly obtained from all the MediaUnits and forwarded to CVC and the Departmentof Personnel & Training.

269

Citizens'/ Clients' CharterCitizens'/ Clients' CharterCitizens'/ Clients' CharterCitizens'/ Clients' CharterCitizens'/ Clients' Charter

The submission of revised Citizen's/Clients' Charterby 16th January 2012, has been added in the listof mandatory indicators with 2% weight in theResults-Framework Document (RFD) of the Ministryof Information and Broadcasting for the year 2011-12.

The Citizens'/Clients' Charter prepared by thisMinistry last year was reviewed by the ad-hoc TaskForce Members as well as by faculty from IIM,Bangalore under the Cabinet Secretariat. Theirobservations of the Charter were conveyed to theMinistry by the Cabinet Secretariat.

The Citizens'/Clients' Charter of the Ministry hasaccordingly been revised after taking intoconsideration the above observations. Following,ten main services have been included in the Charterwhich are being provided by the Ministry directlyto its stakeholders:-

(i) Issue of license for providing DTH services toprospective licensee

(ii) Issue of License to Multi System Operators

(iii) Setting up teleports by TV Channels foruplinking/downlinking

(iv) Issue of permission for uplinking/downlinkingof TV Channels uplinked from India

(v) Issue of permission for down linking of TVChannels uplinked from abroad

(vi) Setting up of Community Radio Stations (CRS)by Non-Governmental Organisations (NGO),

Educational Institutes and Krishi Vigyan Kendras/Institutes

(vii) Issue of approval letter for the publication ofIndian editions of foreign magazines/journals/periodical/new magazine by an entity havingforeign investment in the category of Speciality/Technical/Scientific

(viii) Issue of approval letter for the publication ofIndian editions of foreign magazines dealing withnews and current affairs/newspapers by an entityhaving foreign investment/facsimile edition offoreign newspaper by an entity having/nothaving foreign investment

(ix) To facilitate and encourage the Media Unitsfalling under the administrative control of Ministryto discharge their functions as per their individualCitizens' Charter and to issue instructions thereofand

(x) Issue of permission letter to the foreign Producersfor shooting of feature films for TV/cinema andreality shows/commercial TV serials.

The Citizens'/Clients' Charter has also been uploadedon the website of the Ministry of Information andBroadcasting http://www.mib.nic.in.

Grievance Redressal MechanismGrievance Redressal MechanismGrievance Redressal MechanismGrievance Redressal MechanismGrievance Redressal Mechanism

Grievance petitions are received in the Ministrythrough President's Secretariat, Prime Minister'sOffice, Department of Administrative Reforms, VicePresident's Secretariat, other Ministries/Departments


CITIZENS’ CHARTER & GRIEVANCE REDRESSAL

MECHANISM

270

and from the individuals/Group of Individuals. Anofficer of the rank of Joint Secretary is designated asthe Head of the Internal Grievance RedressalMachinery of the Ministry. At present, Joint Secretary(Policy, Public Grievance and Admn.) has beenfunctioning as the Head of the Internal GrievanceRedressal Machinery. The petitions received areregistered and processed in the computerizedCentralized Public Grievance Redress and MonitoringSystem (CPGRAMS). All the petitions received areacknowledged according to norms fixed for thepurpose. The acknowledgment letter containsregistration number of the grievance, expected timeof disposal and the details of the contact person. Thegrievance petitions are sent to the concerned mediaunits/offices/divisions for taking necessary action forredressal, with the direction to send a reply to thepetitioner, as per rules. These petitions are monitoredon regular basis to keep track of their disposal bysending reminders to the concerned offices/divisionsand by convening review meetings etc. In all the mediaunits, normally, an officer of the rank of JointSecretary/Director/Deputy Secretary is designated asPublic Grievances Officer of that Unit. In importantand mattars of urgency, senior officers of themediaunits/offices concerned hold discussions for

quick disposal of the case. The position regardingfinal disposal of petitions is also intimated to theauthority/individuals concerned from whom thegrievance is received by post or throughCPGRAMS.

The guidelines received from time to time regardingredressal of public grievances/activating machineryfor redressal of public grievances from Departmentof Administrative Reforms and Public Grievancesetc. are circulated to all media units/autonomousbodies functioning under the Ministry. Disposal ofgrievances in the Ministry is monitored by Secretary(I&B).

A similar mechanism is also in place in all theattached/subordinate offices, autonomous bodiesand public sector undertakings working under theadministrative control of the Ministry.

As per the directions of the Cabinet Secretariat,the Ministry has adopted the "Sevottam CompliantSystem Guidelines" for its "Grievance RedressalMechanism" and has sent an action taken reportto the Cabinet Secretariat on the same forevaluation.

Time Frame for Redressal of Grievances

S.No. Subject Time

1. Issue of acknowledgement/interim reply to the petitioner 3 days

2. Forwarding of the grievances/petition to the concerned authority 7 days

3. Final disposal of transferred/referred cases by the concerned Ministry/Department/State and time limit for informing the position of the outcome. 2 months

4. Cases referred to Complaint Committee on “Sexual Harassment of Women atworkplace” 2 months

271

Right to Information Act 2005 provides freedom toevery citizen to secure access to information underthe control of public authorities, consistent withpublic interest, in order to promote openness,transparency and accountability in administration andin relation to matters connected therewith orincidental thereto. Right to information means theright to information accessible under this Act, whichis held by or under the control of any public authorityand includes the right to-

1. Inspection of work , documents, records;

2. Taking notes, extracts or certified copies ofdocuments or records;

3. Taking certified samples of material;

4. Obtaining information in the form of CDs orin any other electronic mode or throughprintouts where such information is stored in acomputer or in any other device.

Implementation of RImplementation of RImplementation of RImplementation of RImplementation of RTI Act in the Main SecrTI Act in the Main SecrTI Act in the Main SecrTI Act in the Main SecrTI Act in the Main Secretariatetariatetariatetariatetariat

The Information and Facilitation Counter (IFC) ofthe Ministry was established on 4th July, 1997 inpursuance of the decision of the Government tomake administration more transparent andresponsive.

All Applications, appeals and decisions of the CICunder RTI Act, 2005 related to the Ministry and itsattached, sub-ordinate offices, PSUs, autonomousbodies are received in IFC. 22 CPIOs and 15Appellate Authorities have been designated toprovide information to persons requesting for theinformation and decision on the appeal filed by

appellant under this Act in the Main Secretariat ofthe Ministry. List of CPIOs and Appellate Authoritiesare available in this Ministry’s websitewww.mib.nic.in

Around 1191 applications and appeals were receivedduring the period from 1st January to 31stDecember 2011 at IFC and all the applicants havebeen replied suitably as prescribed under RTI Act,2005. An amount of ` 21,666 has been receivedas application fee/information charges/inspectioncharges. Approximately 675 visitors belonging todifferent States of India have been attended by IFC.They generally seek information about TV Channels,Cable TV etc.

The Information and Facilitation Counter providesthe following services to the clients/customers ofthe Organization:

(a) Information regarding services provided andprogramames, schemes supported by theorganization and the relevant rules andprocedures through brochures, folders;

(b) Facilitating the customer/client to obtain theservices of the Organisation optimally, timely,efficiently and in a transparent manner andproviding forms etc of public usage;

(c) Information regarding the standards of qualityof service, time norms etc evolved by theorganization with reference to the services/schemes/functioning of the organization;

(d) Information regarding hierarchical set up ofPublic Grievance Redress Machinery of theorganization; and


RIGHT TO INFORMATION ACT, 2005-RELATED

MATTERS

272

(e) Receiving, acknowledging and forwarding thegrievances/application/request/form (relatedto the services provided by theorganization) to the concerned authority in theorganization and providing information on theirstatus/disposal.

An Information Manual under RTI Act, 2005 hasbeen prepared by Ministry of Information &Broadcasting which is available at the Informationand Facilitation Counter.

Constant monitoring and review is done to ensurethat the provisions contained under the Act are fullyimplemented.

Mechanism to deal with RMechanism to deal with RMechanism to deal with RMechanism to deal with RMechanism to deal with RTI applicationsTI applicationsTI applicationsTI applicationsTI applications

All applications received under RTI Act arescrutinized in the Section. Those RTI requests whichdo not concern this Ministry are transferred to theCPIO of the concerned Ministry. Remainingapplications are forwarded to the concerned CPIOsafter making necessary entries in the RTI Register.

As a mechanism to follow up the pendingapplication, colour coded reminders are being issued

to CPIOs on blue and pink papers after 15 and 25days respectively so that there may not be any lapsein providing information to the applicant within theprescribed period of 30 days.

Implementation of Section 4 of the RImplementation of Section 4 of the RImplementation of Section 4 of the RImplementation of Section 4 of the RImplementation of Section 4 of the RTI Act, 2005TI Act, 2005TI Act, 2005TI Act, 2005TI Act, 2005

The Ministry has already completed the obligationsunder Section 4(b)(i) and 4(b)(ii) which deal with suo-moto disclosure of all information held by the PublicAuthority and uploading the same in the publicdomain through its website. Quarterly Report givingthe figures of applications/appeals received, rejected,transferred is uploaded on the CIC’s websiteregularly.

Implementation of RImplementation of RImplementation of RImplementation of RImplementation of RTI Act in the Attached/TI Act in the Attached/TI Act in the Attached/TI Act in the Attached/TI Act in the Attached/Subordinate offices of the MinistrySubordinate offices of the MinistrySubordinate offices of the MinistrySubordinate offices of the MinistrySubordinate offices of the Ministry

CPIOs and Appellate Authorities have beenappointed by all the attached/subordinate/PSUs and autonomous bodies under this Ministry.They are working in accordance with theinstructions issued in this regard by DoPT fromtime to time.

273

The Secretary of Ministry of Information andBroadcasting besides being the administrative headof the Ministry, is also the Chief Accounting Authorityof the Ministry. The Secretary performs this functionwith the assistance of the Additional Secretary &the Financial Advisor and the Chief Controller ofAccounts.

The major responsibilities of the office of ChiefThe major responsibilities of the office of ChiefThe major responsibilities of the office of ChiefThe major responsibilities of the office of ChiefThe major responsibilities of the office of ChiefController of Accounts includeController of Accounts includeController of Accounts includeController of Accounts includeController of Accounts include

� Advise and assistance to the Ministry ofInformation and Broadcasting on mattersrelating to Finance, Budget, Accounting,Expenditure Management, EstablishmentMatters and Personal Claims of the employees.

� To administer the payments and accountingsystem through PAO's and DDO's of variousDepartments in various units of the country,including pay and allowances, officecontingencies, miscellaneous payments ofadmissible loans, advances to Governmentservants etc.

� Public expenditure management throughcompilation and consolidation of monthly andannual receipts & expenditure of the Ministryto the CGA for consolidation.

� To monitor expenditure progress.

� To prepare & submission of Statement ofCentral Transactions, Appropriation Accounts,Union Finance Accounts, and Receipts Budgetto O/o the CGA, Ministry of Finance.

� To prepare the publication of 'Accounts at aGlance' for the year.

� To exercise the powers of the Head of theDepartment for the Accounting Organizationand managing the cadre with reference to careercounseling, training, transfer, promotion, leave,vigilance and disciplinary matters etc.

� To provide general guidance to Internal Auditteams and liaison with the Ministry of Finance;and External Auditors, i.e. C&AG of India.

� To maintain liasion with CGA, Ministry ofFinance and the banking structure and verifyand reconcile all receipts and payments madeon behalf of the Ministry through the banks.

� To maintain and reconciling the cash balanceaccount with RBI.

� To ensure prompt and correct payment ofgrants-in-aid, loans and bill and monitoring ofrepayments and utilization certificates.

� To ensure speedy settlement of pension andother retirement benefits, General ProvidentFund and other personal claims cases.

� To translate accounting information into MISfor management.

� To act as Appellate Authority for RTI cases inrespect of Accounting Organization of theMinistry.

The Chief Controller of Accounts is the administrativehead of the Accounting Organization, and exercises


ACCOUNTING AND INTERNAL AUDIT

274

this function with the assistance of a Controller ofAccounts, Deputy Controller of Accounts and 14Pay & Accounts Officers. The Pay & AccountsOffices are located at Delhi, Mumbai, Kolkata,Chennai, Lucknow, Nagpur and Guwahati.

The responsibilities of the Accounting Organizationof the Ministry include:-

1.1.1.1.1. Receipts, Payments and AccountsReceipts, Payments and AccountsReceipts, Payments and AccountsReceipts, Payments and AccountsReceipts, Payments and Accounts

� Accurate and timely payments in conformitywith prescribed rules and regulations ofDrawing and Disbursing Offices located atthe Headquarters.

� Accountal and timely realization of Receiptof the Ministry.

� Compilation and incorporation of list ofpayments submitted by all PAOs.

� Compilation and incorporation of monthlycash accounts submitted.

� Timely and accurate compilation andconsolidation of monthly and annualaccounts and submission thereof toController General of Accounts.

� Adherence to prescribed accountingstandards, rules and principles.

� Timely, accurate, comprehensive, relevantand useful Financial Reporting.

� Monitoring of expenditure in relation to theapproved budget.

� Preparation of Annual AppropriationAccounts, duly audited, for the grantscontrolled by the Ministry of Health & FamilyWelfare.

2. Inter2. Inter2. Inter2. Inter2. Internal Audit/Post Auditnal Audit/Post Auditnal Audit/Post Auditnal Audit/Post Auditnal Audit/Post Audit

� Arranging internal inspection of payment andaccounts records maintained by the variousDDOs of Ministry and the GranteeOrganizations.

� Assessment of adequacy and effectiveness ofinternal controls in general, and soundnessof financial systems and reliability of financialand accounting reports in particular.

� Ensuring post-check of payments in all caseswhere the payment function is with thedepartmental officers.

3. Other Activities3. Other Activities3. Other Activities3. Other Activities3. Other Activities

� Internal finance advisory functions to variousdivisions of the Ministry such as PressInformation Bureau.

� Speedy settlement of Pensions, ProvidentFund and other claims.

� making available accounting information toconcerned authorities for effective FinancialManagement.

� Issue of quarterly Letters of Credit to ChequeDrawing DDOs.

� Rendering technical advice to the Ministry.

� Procuring and supplying cheque books toCheque drawing DDOs and PAOs.

� Arranging allotment of Account Code fromMinistry of Finance for newly created accountheads.

� Arranging allotment of DDO Code for newlycreated DDOs.

� Making banking arrangements for newlycreated DDOs.

4. Other financial management activities4. Other financial management activities4. Other financial management activities4. Other financial management activities4. Other financial management activities

� Budget formulation including the 'Outcome'Budget

� Expenditure and Cash Management.

� Estimation and flow of non-tax revenuereceipts.

� Monitoring of Assets and Liabilities.

275

� Disclosure and reporting requirements underFiscal Responsibility and BudgetManagement Act.

COMPUTERISACOMPUTERISACOMPUTERISACOMPUTERISACOMPUTERISATIONTIONTIONTIONTION

Keeping in view the emerging requirements ofadvanced technology and immediate informationneeds, the office of the Chief Controller of Accountsaims at providing a complete and comprehensivecomputer based financial information system.

Computerization of Expenditure Accounting hasbeen implemented in the Pay & Accounts Offices ofthe Ministry of Information & Broadcasting throughthe mainstream accounting packages Improve andContact, which have been developed by the NIC inconsultation with the Ministry of Finance, O/oController General of Accounts. Improve is theexpenditure accounting software designed for thePay & Accounts Offices, while Contact has beendesigned for use in the Principal Accounts Office forcompliation of Monthly Accounts received from Pay& Accounts Offices. Improve has been replaced withan upgraded package called Compact which is amulti-user software covering all the functions of Pay& Accounts Offices.

In six PAOs of this Ministry, voucher levelcomputerization is done using the SoftwareCompact. The PAOs are rendering their MonthlyAccounts to the Principal Accounts Office online orthrough CDs. The Principal Accounts Office issending the Monthy Accounts status to the office ofController General of Accounts online throughe-Lekha module. All stages like pre-check, chequewriting, cheque review, scrolls, TEs and consolidationis being done utilizing this package.

e-Lekha is a prudent financial managementapplication. It provides an electronic payment andaccounting information system for the Civil AccountsOrganization with the objective of improvingefficiency and accuracy of the accounting process.Built in and around the Compact application runningat Pay and Accounts Offices and other offline

interfaces, it provides a system of core-accountingwith integration of daily, monthly and annualaccounting processes for near real time value addedreporting and financial monitoring and control.

The objectives of the project were to integrateapplications by preparation of accounts from onecentral database, provide a comprehensive IT-enabled core accounting solution, improveaccounting process efficiency and to create a securesystem with enhanced transparency.

The application has facilitated the daily reporting ofthe expenditure vis-a-vis budget position at the lowestlevel of accounting, resulting in optimum utilizationof the resources for effective monitoring of socialprojects initiated by various ministries/departmentsof the central government.

A summary of Receipts and Expenditure of theaccounts of the Ministry is being displayed on thewebsite of Ministry of Information & Broadcastingevery month with corresponding figures of previousyear.

The Government of India had introduced a newDefined Contribution Pension Scheme (DCPS),generally known as New Pension Scheme, with effectfrom 01.01.2004 vide Government of India, Ministryof Finance, Department of Economic AffairsNotification dated 22.12.2003. It is applicable to allnew entrants joining Government Service (exceptArmed Forces) on or after 1.1.2004. The recordrelating to New Pension Scheme is being maintainedby National Security Depositary Limited (NSDL). Allthe PAOs are uploading details of subscription andgeneral information to NSDL.

IRLA ( INDIVIDUAL RUNNING LEDGERIRLA ( INDIVIDUAL RUNNING LEDGERIRLA ( INDIVIDUAL RUNNING LEDGERIRLA ( INDIVIDUAL RUNNING LEDGERIRLA ( INDIVIDUAL RUNNING LEDGERACCOUNTING SYSTEM)ACCOUNTING SYSTEM)ACCOUNTING SYSTEM)ACCOUNTING SYSTEM)ACCOUNTING SYSTEM)

After departmentalization of Accounts of all theMinistries in 1976, Pay & Accounts Office (IRLA)came into existence along with otherdepartmentalized PAOs of other Ministries. The ideaof IRLA system (Individual Running Ledger Account)

276

originated to keep service and payment details in acentralized system so that officers of media units ofMinistry of Information and Broadcasting and PrasarBharati, who have an all India transfer liability candraw their salary conveniently. Pay & AccountsOffice (IRLA) is maintaining service and salary recordsof almost 50 media units of Ministry of Informationand Broadcasting and Prasar Bharati located in 692cities all over India. This office maintains servicerecords and disburses salary payments ofapproximately 1700 serving officers. The office alsomaintains Service Records of almost 11000 retiredofficers of Ministry of Information and Broadcastingand Prasar Bharati. This office is headed by oneofficer of the rank of Controller of Accounts fromIndian Civil Accounts Service. There are 4 AccountsOfficers and 8 Assistant / Junior Accounts Officers.PAO (IRLA) is one of the first offices in Governmentof India to implement various aspects of e-governance and also perhaps first Pay and AccountsOffice, which has introduced Electronic ClearingService of RBI for Salary payments to the officers.From May 2003, all pension cases have beenfinalized on the date of retirement itself, except thosecases where the cases have not been forwarded bythe concerned Directorate/Headquarter. Efforts areunderway to upgrade the existing software so as toprovide better services to all the IRLA Officers.

INTERNAL AUDITINTERNAL AUDITINTERNAL AUDITINTERNAL AUDITINTERNAL AUDIT

Internal Audit has been recognized as an aid to thehigher management for monitoring the financialper formance and effectiveness of variousprogrammes, schemes and activities. Internal auditis conducted through the Internal Audit Wing of theMinistry of Information and Broadcasting under theoverall charge of the Chief Controller of Accounts.

The work of audit in the Ministry of Informationand Broadcasting is carried out in accordance withthe instructions and procedures as laid down in theInternal Audit Manual. Audit Reports are instrumentalin checking infructuous expenditure and guiding theadministration for improvement of financial health.

The main thrust of inspection parties is to assist theDrawing and Disbursing Officers to maintain recordsproperly and to provide guidance in understandingand adopting current financial accountingprocedures. The Internal Audit Wing brought outthe 2010-11 edition of the Annual Review onInternal Audit highlighting some commonirregularities which need to be addressed forcorrective action. Besides commenting on thefinancial irregularities, areas needing immediateattention to improve performance have also beencommented upon.

Increasingly, Internal Audit is now being recognizedas an aid to higher management for monitoring thefinancial performance and effectiveness of variousprogrammes, schemes and activities. Keeping thisin view, in addition to routine expenditure audits,special audits have also been taken up, bringing intofocus not only individual irregularities but defects inthe system which lead to such irregularities and theneed for correction of such systems and procedures.

There are 692 units (Prasar Bharati 589 and Non-Prasar Bharati-103) under various media units of theMinistry spread throughout the country, which fallwithin the perview of Internal Audit. For the sake ofadministrative and functional convenience andeconomy, four Zonal Internal Audit parties have beenestablished, namely, North Zone, South Zone, WestZone and East Zone, located at New Delhi, Chennai,Mumbai and Kolkata respectively, the work ofInternal Audit is distributed amongst these four zonesfor coverage of Audit falling under their peripheralareas. An Accounts Officers heads each ZonalInternal Audit office. The audit reports of differentunits are issued by the concerned zonal partiesdirectly and copies are sent to HQs for review andfollow up. The Internal Audit reports are reviewedat the HQs and important Paras are taken up by theCCA/CA with the divisional heads for earlysettlement.

During the year 2010-11, general audit of 59 units(Prasar Bharati and non-Prasar Bharati units) was

277

conducted by Internal Audit. The constant discussion,follow-up and recommendations of Internal AuditWing (HQ/Zonal Offices) with the concerned unitsaudited upon, have led to a substantial improvementin overall maintenance of accounting as well asadministrative records.

Internal Audit involved on-the-spot inspection of theunits and the Internal Audit reports were discussedwith Heads of the Departments/Head of offices bythe officer leading the Inspection Party. Common

Irregularities Amount

(a) Non-recovery of Govt. dues ` 4869.12 lakhs

(b) Over payment ` 34.18 lakhs

(c) Loss/ Infructuous expenditure ` 323.18 lakhs

(d) Irregular expenditure ` 561.67 lakhs

(e) Non-adjustment of advances ` 2073.02 lakhs

(f) Blockade of Govt. money ` 4500.34 lakhs

(g) Non accounting of stores/Govt. Money ` 33.25 lakhs

(h) Miscellaneous ` 2639.88 lakhs

TOTAL ` 15034.64 lakhs

ACCOUNTS ORGANISAACCOUNTS ORGANISAACCOUNTS ORGANISAACCOUNTS ORGANISAACCOUNTS ORGANISATIONTIONTIONTIONTION

SECRETSECRETSECRETSECRETSECRETARARARARARYYYYY

ADDIIONAL SECRETADDIIONAL SECRETADDIIONAL SECRETADDIIONAL SECRETADDIIONAL SECRETARARARARARY &Y &Y &Y &Y &FINANCIAL ADVISORFINANCIAL ADVISORFINANCIAL ADVISORFINANCIAL ADVISORFINANCIAL ADVISOR

CHIEF CONTROLLER OF ACCOUNTSCHIEF CONTROLLER OF ACCOUNTSCHIEF CONTROLLER OF ACCOUNTSCHIEF CONTROLLER OF ACCOUNTSCHIEF CONTROLLER OF ACCOUNTS

CONTROLLER OF ACCOUNTCONTROLLER OF ACCOUNTCONTROLLER OF ACCOUNTCONTROLLER OF ACCOUNTCONTROLLER OF ACCOUNT

DEPUTY CONTROLLER OF ACCOUNTSDEPUTY CONTROLLER OF ACCOUNTSDEPUTY CONTROLLER OF ACCOUNTSDEPUTY CONTROLLER OF ACCOUNTSDEPUTY CONTROLLER OF ACCOUNTS

PPPPPAOAOAOAOAOs-14s-14s-14s-14s-14PRINCIPPRINCIPPRINCIPPRINCIPPRINCIPAL ACCOUNTSAL ACCOUNTSAL ACCOUNTSAL ACCOUNTSAL ACCOUNTS

OFFICEOFFICEOFFICEOFFICEOFFICE(ADMIN/ACCOUNTS)(ADMIN/ACCOUNTS)(ADMIN/ACCOUNTS)(ADMIN/ACCOUNTS)(ADMIN/ACCOUNTS)

�

�

�

�

�

�

�

general irregularities were highlighted for adoptingcorrective measures in future. Internal Audit Reportswork in a positive direction so that financialaccountability, economy in expenditure linked tophysical target and goal achievement may marksound financial management for the Governmentof India.

The Internal Audit Reports have helped in checkingsome major irregularities involving substantial sumsof money such as:-

278

279

CHAPTER 16

CAG PARAS

Unrealistic budgetary Unrealistic Budgetary assumptionsassumptions (Para No. 7.16 of CA-1 of 2010-11)

Saving of ` 100 Crore Saving of ` 100 Crore or more under a sub heador more (Para No. 7.18 of CA-1 of 2010-11)

Loss of Revenue of Loss of Revenue of ` 1.80 Crore` 1.80 Crore (Para No. 5.1 of Report No. 38 of 2010-11)

Unfruitful Expenditure Unfruitful Expenditure(Para No. 5.2 of Report No. 38 of 2010-11)

Loss of Interest due to Avoidable Payment to Contractor.delay in investment (Para No. 5.3 of Report No. 38 of 2010-11)

Avoidable Payment to Avoidable Payment to Contractor.Contractor (Para No. 5.4 of Report No. 38 of 2010-11)

Avoidable Payment of Avoidable Payment of Property Tax Property Tax. (Para No. 5.5 of Report No. 38 of 2010-11)

Role of Media and Role of Media and Broadcasting Service-XIX CommonBroadcasting Service wealth Games.

(Chapter 28 of Report No. 6 of 2011-12)

280


IMPLEMENTATION OF THE JUDGEMENTS/ORDERS

OF CATs

As per the instructions received from Department ofPersonnel and Training, the information onImplementation of the Judgments/ Orders of CAT

Cases was compiled from various Media units & MainSecretariat of the Ministry. The status for the year 2010-11 is as follows:

No. Media Unit No. of Orders No. of the

received from Judgements/Orders

CAT for the year implemented 2010-11

2010-11

1 Main Secretariat * 1 1

2 DG: DAVP 1 1

3 DPD 1 0

4 PIB 3 0

5 S&DD 7 3

6 DFP 2 2

7 RNI 0 0

8 Photo Division 0 0

9 RR&TD 0 0

10 PCI 0 0

11 IIMC 1 0

12 DG: AIR 3 1

13 DG: DD Data not received

14 BECIL 0 0

15 CBFC 1 1

16 SRFTI 0 0

17 FTII 0 0

18 Films Division 3 0

19 NFDC 0 0

20 NFAI 1 0

21 CFSI 0 0

22 DFF 0 0

23 PAO 1 1

24 EMMC 0 0

Total 25 10

* Information in r/o Main Secretariat does not include IBPS & IBES Cadre

281


PLAN OUTLAY

S.No. Sector GBS IEBR Total

1 Information Sector 162.99 0.00 162.99

2 Films Sector 163.24 0.00 163.24

3 Broadcasting Sector 534.77 0.00 534.77

TOTAL 861.00 0.00 861.00

The Media Unit wise and Scheme wise break-up of

the Annual Plan 2011–12 is given at Annexure-I and

Annexure-II, respectively.

PIB 2.00

IIMC 0.80

Photo Division 0.02

DFP 0.60

S&DD 1.15

Films Division 0.70

CFSI 0.70

AIR 58.25

Doordarshan 21.91

TOTAL 86.13

The Plan outlay for 2011–12 in respect of the

PLAN OUTLAY (2011–12)

Ministry of I&B was ` 861 Crore for Plan Schemesas given below:

The North-East component at ` 86.13 crorerepresents 10.01% of the total plan outlay of ` 861crore earmarked for Plan Schemes. The break upof North East component is as under:

(` in Crore)

(` in Crore)

282

Annexure

IM

INIS

TR

Y O

F I

NFO

RM

ATIO

N &

BR

OA

DC

ASTIN

GA

nnual

Pla

n 2

01

1–1

2Sta

tem

ent

of

Budget

Esti

mate

(SB

E)- 2

011–12

Media

Unit

wis

e P

osit

ion

Min

istr

y/D

epart

ment

: M

INIS

TR

Y O

F I

NFO

RM

AT

ION

& B

RO

AD

CA

ST

ING

(` In C

rore

)

S.

Nam

e o

f th

e M

edia

unit

A

nnual

Pla

n 2

00

9–1

0A

nnual P

lan 2

01

0–1

1

A

nnual P

lan 2

01

0–1

1 (

RE)

Annual

Pla

n 2

01

1-1

2

No.

A

ctu

al Expendit

ure

B

udget

Esti

mate

Revis

ed E

sti

mate

Budget

Esti

mate

A

C

entr

al

Secto

r S

chem

eO

utl

ay E

arm

ark

ed

Outl

ay E

arm

ark

ed

Outl

ay E

arm

ark

ed

GB

SIE

BR

Tota

lG

BS

IEB

RTota

lN

ort

hS

CS

P*

TS

P*

GB

SIE

BR

Tota

lN

ort

hS

CS

P*

TS

P*

GB

SIE

BR

Tota

lN

ort

hS

CS

P*

TS

P*

East

East

East

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10

][1

1]

[12

][1

3]

[14

][1

5]

[16

][1

7]

[18

][1

9]

[20

][2

1]

[22

][2

3]

I

IN

FO

RM

AT

ION

SEC

TO

R

1P

IB1

1.7

20

.00

11

.72

24

.75

0.0

02

4.7

52

.00

--

24

.25

0.0

02

4.2

52

.00

--

35

.25

0.0

03

5.2

52

.00

--

2P

ublic

ations

Div

isio

n0

.28

0.0

00

.28

0.2

60

.00

0.2

6-

--

0.3

20

.00

0.3

2-

--

1.0

00

.00

1.0

0-

--

3D

AV

P3

6.8

10

.00

36

.81

44

.50

0.0

04

4.5

0-

--

44

.50

0.0

04

4.5

0-

--

56

.00

0.0

05

6.0

0-

--

4IIM

C0

.38

0.0

00

..3

83

.70

0.0

03

.70

--

-3

.70

0.0

03

.70

--

-2

0.0

00

.00

20

.00

0.8

0-

-

5P

hoto

Div

isio

n2

.09

0.0

02

.09

2.5

50

.00

2.5

50

.02

--

1.8

00

.00

1.8

00

.02

--

2.1

00

.00

2.1

00

.02

--

6D

FP

1.3

60

.00

1.3

65

.55

0.0

05

.55

0.6

0-

-5

.55

0.0

05

.55

0.6

0-

-4

.00

0.0

04

.00

0.6

0-

-

7S

ong &

Dra

ma D

ivis

ion

4.4

00

.00

4.4

06

.27

0.0

06

.27

1.5

0-

-6

.27

0.0

06

.27

1.5

0-

-6

.00

0.0

06

.00

1.1

5-

-

8R

R&

TD

0.1

20

.00

0.1

20

.25

0.0

00

.25

--

-0

.10

0.0

00

.10

--

-0

.25

0.0

00

.25

--

-

9R

NI

0.1

60

.00

0.1

60

.17

0.0

00

.17

--

-0

.17

0.0

00

.17

--

-0

.17

0.0

00

.17

--

-

Main

Sectt

.(In

form

ati

on

Win

g)

Schem

es

10

Const

ruct

ion o

f S

ooch

na B

haw

an

(Phase

V)

10

.00

0.0

01

0.0

01

0.0

00

.00

10

.00

--

-1

8.0

00

.00

18

.00

--

-3

6.2

20

.00

36

.22

--

-

11

Eco

nom

ic A

naly

sis

of

Gro

wth

0.0

90

.00

0.0

90

.50

0.0

00

.50

--

-0

.50

0.0

00

.50

--

-0

.50

0.0

00

.50

--

-

Initia

tive

s

12

Trg

. For

HR

D1

.21

0.0

01

.21

1.5

00

.00

1.5

0-

--

1.5

00

.00

1.5

0-

--

1.5

00

.00

1.5

0-

--

Info

rmati

on S

ecto

r :

Tota

l:6

8.6

20

.00

68

.62

10

0.0

00

.00

10

0.0

04

.12

--

10

6.6

60

.00

10

6.6

64

.12

--

16

2.9

90

.00

16

2.9

94

.57

--

IIFIL

M S

EC

TO

R

1Film

s D

ivis

ion

19

.51

0.0

01

9.5

13

5.1

00

.00

35

.10

0.5

0-

-4

0.1

00

.00

40

.10

0.5

0-

-7

4.0

10

.00

74

.01

0.7

0-

-

2N

FA

I7

.00

0.0

07

.00

5.0

00

.00

5.0

0-

--

8.9

00

.00

8.9

0-

--

20

.00

0.0

02

0.0

0-

--

3D

FF

7.9

60

.00

7.9

69

.50

0.0

09

.50

--

-1

1.9

20

.00

11

.92

--

-9

.68

0.0

09

.68

--

-

4C

FS

I4

.00

0.0

04

.00

4.0

00

.00

4.0

0-

--

4.0

00

.00

4.0

0-

--

7.0

00

.00

7.0

00

.70

--

5C

BFC

0.9

00

.00

0.9

02

.20

0.0

02

.20

--

-2

.20

0.0

02

.20

--

-2

.20

0.0

02

.20

--

-

6N

ational Film

Deve

lopm

ent

Corp

ora

tion

7.8

40

.00

7.8

41

3.0

00

.00

13

.00

--

-1

3.0

00

.00

13

.00

--

-2

0.8

30

.00

20

.83

--

-

7FT

II,

Pune

9.3

50

.00

9.3

58

.00

0.0

08

.00

--

-7

.20

0.0

07

.20

--

-1

1.3

20

.00

11

.32

--

-

8S

RFT

I,K

olk

ata

4.2

50

.00

4.2

57

.00

0.0

07

.00

--

-7

.00

0.0

07

.00

--

-7

.00

0.0

07

.00

--

-

(Sig

natu

re w

ith s

eal

of

FA

/ auth

ori

sed r

epresenta

tive)

(Sig

natu

re w

ith s

eal

of

auth

ori

sed r

epre

senta

tive)

o

f M

inis

try /

Depart

ment)

of

Pla

nnin

g C

om

mis

sio

n)

283

Annexure

I

MIN

ISTR

Y O

F I

NFO

RM

ATIO

N &

BR

OA

DC

ASTIN

GA

nnual

Pla

n 2

01

1–1

2Sta

tem

ent

of

Budget

Esti

mate

(SB

E)- 2

011–12

Media

Unit

wis

e P

osit

ion

Min

istr

y/D

epart

ment

: M

INIS

TR

Y O

F I

NFO

RM

ATIO

N &

BR

OA

DC

ASTIN

G(t

In C

rore

)

S.

Nam

e o

f th

e M

edia

unit

A

nnual

Pla

n 2

00

9–1

0A

nnual

Pla

n 2

01

0–1

1A

nnual

Pla

n 2

01

0–1

1 (

RE)

Annual

Pla

n 2

01

1-1

2

No.

A

ctu

al Expendit

ure

B

udget

Esti

mate

Revis

ed E

sti

mate

B

udget

Esti

mate

A

C

entr

al

Secto

r S

chem

eO

utl

ay E

arm

ark

ed

Outl

ay E

arm

ark

ed

Outl

ay E

arm

ark

ed

GB

SIE

BR

Tota

lG

BS

IEB

RTota

lN

ort

hS

CS

P*

TS

P*

GB

SIE

BR

Tota

lN

ort

hS

CS

P*

TS

P*

GB

SIE

BR

Tota

lN

ort

hS

CS

P*

TS

P*

East

East

East

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10

][1

1]

[12

][1

3]

[14

][1

5]

[16

][1

7]

[18

][1

9]

[20

][2

1]

[22

][2

3]

Main

Sectt

.(Film

Win

g)

Schem

es

9

Part

icip

ati

on i

n F

ilm

Mark

et

in I

ndia

& A

bro

ad

1.9

40

.00

1.9

42

.20

0.0

02

.20

--

-2

.20

0.0

02

.20

00

04

.20

0.0

04

.20

--

-

10

Set

ting u

p o

f N

atio

nal

Cen

tre

of

Exce

llence

for

Anim

ation,

Gam

ing a

nd S

peci

al eff

ect

s0

.07

0.0

00

.07

1.0

00

.00

1.0

0-

--

0.2

00

.00

0.2

0-

--

2.0

00

.00

2.0

0-

--

11

National Film

Heri

tage M

issi

on

(a n

ew

Pla

n S

chem

e b

ein

gin

toduce

d f

rom

AP

20

10

-11

)0

.00

0.0

01

.00

0.0

01

.00

--

-0

.10

0.0

00

.10

--

-5

.00

0.0

05

.00

--

-

Film

Secto

r :

Tota

l:6

2.8

20

.00

62

.82

88

.00

0.0

08

8.0

00

.50

--

96

.82

0.0

09

6.8

20

.50

--

16

3.2

40

.00

16

3.2

41

.40

--

III

BR

OA

DC

AS

TIN

G S

EC

TO

R

1A

ll In

dia

Radio

0.0

00

.00

18

3.4

80

.00

18

3.4

84

0.0

0-

-1

68

.00

0.0

01

68

.00

47

.21

--

26

0.3

70

.00

26

0.3

75

8.2

5

2D

oord

ars

han

0.0

00

.00

15

7.0

00

.00

15

7.0

02

5.0

0-

-1

57

.00

0.0

01

57

.00

27

.07

--

27

1.4

00

.00

27

1.4

02

1.9

1-

-

Tota

l: P

rasar

Bhara

ti1

83

.35

0.0

01

83

.35

34

0.4

80

.00

34

0.4

86

5.0

0-

-3

25

.00

0.0

03

25

.00

74

.28

00

53

1.7

70

.00

53

1.7

78

0.1

6-

-

Main

Sectt

.(B

roadcasti

ng

Secto

r) S

chem

es

1E

lect

ronic

Media

Monitori

ng

Centr

e (E

MM

C)

2.0

00

.00

2.0

02

.18

0.0

02

.18

--

-2

.18

0.0

02

.18

--

-2

.18

0.0

02

.18

--

-

2P

riva

te F

M R

adio

1.0

90

.00

1.0

90

.01

0.0

00

.01

--

-0

.01

0.0

00

.01

--

-0

.01

0.0

00

.01

--

-

3In

tern

ational C

hannel

0.0

00

.00

0.0

00

.01

0.0

00

.01

--

-0

.01

0.0

00

.01

--

-0

.01

0.0

00

.01

--

-

4IE

C a

ctiv

itie

s fo

r C

om

munity

Rad

io0

.60

0.0

00

.60

0.8

00

.00

0.8

0-

--

0.8

00

.00

0.8

0-

--

0.8

00

.00

0.8

0-

--

Tota

l:3

.69

0.0

03

.69

3.0

00

.00

3.0

0-

--

3.0

00

.00

3.0

0-

--

3.0

00

.00

3.0

0-

--

Tota

l: B

road

cast

ing

Sec

tor

(III)

18

7.0

40

.00

18

7.0

43

43

.48

0.0

03

43

.48

65

.00

--3

28

.00

0.0

03

28

.00

74

.28

--

53

4.7

70

.00

53

4.7

78

0.1

6-

-

TO

TA

L M

/o I

& B

(Exclu

din

g

Com

monw

ealth G

am

es

2010)3

18

.48

0.0

03

18

.48

53

1.4

80

.00

53

1.4

86

9.6

2-

-5

31

.48

0.0

05

31

.48

78

.90

--

86

1.0

00

.00

86

1.0

08

6.1

3-

-

IV

Com

monw

ealt

h G

am

es a

nd

Rela

ted P

rogra

mm

es

0.0

00

.00

(i)

Pra

sar

Bhara

ti1

34

.00

0.0

01

34

.00

23

2.0

00

.00

23

2.0

0-

--

23

2.0

00

.00

23

2.0

0-

--

--

--

--

(ii)

PIB

9.8

10

.00

9.8

12

1.7

50

.00

21

.75

--

-2

1.7

50

.00

21

.75

--

--

--

--

-

(iii)

ITP

O1

1.0

00

.00

11

.00

64

.77

0.0

06

4.7

7-

--

64

.77

0.0

06

4.7

7-

--

--

--

--

Tota

l :

15

4.8

10

.00

15

4.8

13

18

.52

0.0

03

18

.52

--

-3

18

.52

0.0

03

18

.52

--

--

--

--

-

TO

TA

L M

/o I

& B

(In

clu

din

g

Com

monw

ealth G

am

es

2010)4

73

.29

0.0

04

73

.29

85

0.0

00

.00

85

0.0

06

9.6

2-

-8

50

.00

0.0

08

50

.00

78

.90

--

86

1.0

00

.00

86

1.0

08

6.1

3-

-

DB

S8

50

.00

0.0

08

50

.00

69

.62

--8

50

.00

0.0

08

50

.00

78

.90

--

86

1.0

00

.00

86

1.0

08

6.1

3-

-

Sig

natu

re w

ith s

eal

of

FA

/ auth

ori

sed r

epre

senta

tive

(Sig

natu

re w

ith s

eal

of

auth

ori

sed r

epre

senta

tive

of

Min

istr

y /

Depart

ment)

of

Pla

nnin

g C

om

mis

sio

n)

*N

O.

OB

LIG

ATIO

N a

s i

t fa

lls u

nder

larg

ely

engaged i

n p

olicy m

akin

g a

nd m

annin

g C

entr

al

Organis

ati

ons w

ithout

any

sig

nif

icant

benefi

cia

ry o

rienta

ed s

chem

es.

(Pla

nnin

g C

om

mis

sio

n D

.O.

No.

11

01

6/1

2/(

1)

20

09

-PC

, date

d 1

5.1

2.2

01

0)

284

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

C

apita

l R

even

ue

T

Cap

ital

Rev

enue

T

C

apita

l R

even

ue

T

Cap

ital

Rev

enue

T

C

apita

l R

even

ue

Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tO

utla

yO

utla

yO

utla

yO

utla

yO

utla

yC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

al

[1]

[1]

[1]

[1]

[1]

[2]

[2]

[2]

[2]

[2]

[3]

[3]

[3]

[3]

[3]

[4]

[4]

[4]

[4]

[4]

[5]

[5]

[5]

[5]

[5]

[6]

[6]

[6]

[6]

[6]

[7]

[7]

[7]

[7]

[7]

[8]

[8]

[8]

[8]

[8]

[9]

[9]

[9]

[9]

[9]

[10

]

[1

0]

[10

]

[1

0]

[10

]

AIN

FOR

MA

INFO

RM

AIN

FOR

MA

INFO

RM

AIN

FOR

MA

TIO

N S

EC

TO

RT

ION

SE

CT

OR

TIO

N S

EC

TO

RT

ION

SE

CT

OR

TIO

N S

EC

TO

RI

Pr

Pr

Pr

Pr

Pr e

ss I

nfor

ess

Info

res

s In

for

ess

Info

res

s In

for m

atio

n B

urm

atio

n B

urm

atio

n B

urm

atio

n B

urm

atio

n B

urea

uea

uea

uea

uea

u1

1Se

tting

up

of t

he N

atio

nal P

ress

Cen

tre

at N

ew D

elhi

.20

.50

0.00

20

.50

20

.50

20

.50

20

.50

20

.50

22

Med

ia O

utre

ach

Pro

gram

me

(Pub

lic(N

ew(N

ew(N

ew(N

ew(N

ewIn

form

atio

n C

ampa

ign)

Sch

eme)

Sch

eme)

Sch

eme)

Sch

eme)

Sch

eme)

0.0

01

4.5

01

4.5

01

4.5

01

4.5

01

4.5

01

4.5

00

.00

2.0

02

.00

33

Pub

licity

for

Spe

cial

Eve

nts

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

0.0

00

.25

0.2

50

.25

0.2

50

.25

0.2

50

.00

TTTT Tot

al:

otal

:ot

al:

otal

:ot

al:

20

.50

20

.50

20

.50

20

.50

20

.50

14

.75

14

.75

14

.75

14

.75

14

.75

35

.25

35

.25

35

.25

35

.25

35

.25

0.0

00

.00

0.0

00

.00

0.0

02

.00

2.0

02

.00

2.0

02

.00

2.0

02

.00

2.0

02

.00

2.0

0IIIIIIII II

Pub

licat

ions

Div

isio

nP

ublic

atio

ns D

ivis

ion

Pub

licat

ions

Div

isio

nP

ublic

atio

ns D

ivis

ion

Pub

licat

ions

Div

isio

n4

1M

oder

nisa

tion

of P

ublic

atio

ns D

ivis

ion

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

0.8

50

.10

0.9

50

.95

0.9

50

.95

0.9

55

2M

oder

nisa

tion

of E

mpl

oym

ent

New

s(N

ew S

chem

e)(N

ew S

chem

e)(N

ew S

chem

e)(N

ew S

chem

e)(N

ew S

chem

e)0

.00

0.0

50

.05

0.0

50

.05

0.0

50

.05

TTTT Tot

al :

otal

:ot

al :

otal

:ot

al :

0.8

50

.85

0.8

50

.85

0.8

50

.15

0.1

50

.15

0.1

50

.15

1.0

01

.00

1.0

01

.00

1.0

0II

III

IIII

III III

Dir

ecto

rate

of

Adv

ertis

ing

and

Dir

ecto

rate

of

Adv

ertis

ing

and

Dir

ecto

rate

of

Adv

ertis

ing

and

Dir

ecto

rate

of

Adv

ertis

ing

and

Dir

ecto

rate

of

Adv

ertis

ing

and

VVVV Vis

ual

Pub

licity

isua

l P

ublic

ityis

ual

Pub

licity

isua

l P

ublic

ityis

ual

Pub

licity

61

Dev

elop

men

tal P

ublic

ity P

rogr

amm

e:C

once

ptio

n an

d D

isse

min

atio

n0

.00

55

.00

55

.00

55

.00

55

.00

55

.00

55

.00

72

Mod

erni

satio

n of

DA

VP

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

0.0

01

.00

1.0

01

.00

1.0

01

.00

1.0

0TTTT Tot

al:

otal

:ot

al:

otal

:ot

al:

0.0

00

.00

0.0

00

.00

0.0

05

6.0

05

6.0

05

6.0

05

6.0

05

6.0

05

6.0

05

6.0

05

6.0

05

6.0

05

6.0

0IVIVIVIV IV

Indi

an I

nstit

ute

of M

ass

Indi

an I

nstit

ute

of M

ass

Indi

an I

nstit

ute

of M

ass

Indi

an I

nstit

ute

of M

ass

Indi

an I

nstit

ute

of M

ass

Com

mun

icat

ion

Com

mun

icat

ion

Com

mun

icat

ion

Com

mun

icat

ion

Com

mun

icat

ion

(Gra

nt-in

-aid

)8

1C

onve

rtin

g IIM

C in

to In

tern

atio

nal

Med

ia U

nive

rsity

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

(New

Sch

eme)

18

.85

1.1

52

0.0

02

0.0

02

0.0

02

0.0

02

0.0

00

.70

0.7

00

.70

0.7

00

.70

0.1

00

.10

0.1

00

.10

0.1

00

.80

0.8

00

.80

0.8

00

.80

TTTT Tot

al:

otal

:ot

al:

otal

:ot

al:

18

.85

18

.85

18

.85

18

.85

18

.85

1.1

51

.15

1.1

51

.15

1.1

52

0.0

02

0.0

02

0.0

02

0.0

02

0.0

00

.70

0.7

00

.70

0.7

00

.70

0.1

00

.10

0.1

00

.10

0.1

00

.80

0.8

00

.80

0.8

00

.80

Nat

ure

ofN

atur

e of

Nat

ure

ofN

atur

e of

Nat

ure

ofth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

e

285

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Rev

enue

Rev

enue

Rev

enue

Rev

enue

Rev

enue

TTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tO

utla

yO

utla

yO

utla

yO

utla

yO

utla

yC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

al

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10

]

VP

hoto

Div

isio

n

91

National C

entr

e o

f P

hoto

gra

phy

(New

Schem

e)

0.0

02

.05

2.0

5

10

2Speci

al D

rive

for

N.E

., J

&K

, A

&N

Isla

nd,

Laksh

adw

eep

(New

Schem

e)

0.0

00

.05

0.0

50

.00

0.0

20

.02

Tota

l:0

.00

2.1

02

.10

0.0

00

.02

0.0

2

VI

Dir

ecto

rate

of

Fie

ld P

ublicit

y

11

1C

onduct

ed T

ours

/ S

kill

Upgra

dation

(New

Schem

e)

0.0

00

.79

0.7

90

.00

0.1

00

.10

12

2M

odern

isation a

nd U

pgra

dation o

fH

ard

ware

& S

oft

ware

at

Regio

nal

Off

ices

and F

ield

Public

ity

Off

ices

of

DFP(N

ew

Schem

e)

3.2

10

.00

3.2

10

.50

0.0

00

.50

Tota

l:3

.21

0.7

94

.00

0.5

00

.10

0.6

0

VII

Song &

Dra

ma D

ivis

ion

13

1L

ive A

rts

& C

ulture

for

Rura

l In

dia

-R

est

ruct

ure

d f

rom

IC

T S

chem

e(N

ew

Schem

e)

0.0

55

.95

6.0

00

.00

1.1

51

.15

Tota

l:0

.05

5.9

56

.00

0.0

01

.15

1.1

5

VIII

Researc

h,

Refe

rence a

nd

Tra

inin

g D

ivis

ion

14

1R

ese

arc

h,

Refe

rence

and M

edia

Aw

ard

s(N

ew

Schem

e)

0.0

00

.25

0.2

5

Tota

l :

0.0

00

.25

0.2

5

IXR

egis

trar

of

New

spapers

of

India

15

1Str

ength

enin

g o

f R

NI -

(New

Schem

e)

0.0

00

.17

0.1

7

Tota

l:0

.00

0.1

70

.17

Nat

ure

ofN

atur

e of

Nat

ure

ofN

atur

e of

Nat

ure

ofth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

e

286

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Rev

enue

Rev

enue

Rev

enue

Rev

enue

Rev

enue

T T T T Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

t O

utla

y O

utla

y O

utla

y O

utla

y O

utla

yC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

al

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

XM

ain

Secre

tari

at

schem

es

16

1C

onst

ruct

ion o

f Sooch

na B

haw

an

(Phase

V)

(New

Schem

e)

36

.22

0.0

03

6.2

2

17

2Eco

nom

ic A

naly

sis

of

Gro

wth

initia

tive

s(N

ew

Schem

e)

0.0

00

.50

0.5

0

18

3Tra

inin

g f

or

Hum

an R

eso

urc

eTra

nsfe

rred

Deve

lopm

ent

in I

nst

itutions

loca

ted

to N

on-P

lan

abro

ad w

ith In-s

erv

ice T

rain

ing f

or

IIS

but

again

Off

icers

pro

posed

0.0

01

.50

1.5

0

Tota

l:3

6.2

22

.00

38

.22

TO

TA

L:

INFO

RM

ATIO

N S

EC

TO

R7

9.6

88

3.3

11

62

.99

1.2

03

.37

4.5

7

BFIL

M S

EC

TO

R

IFilm

s D

ivis

ion

19

1In

tern

ational D

ocu

menta

ry,

Short

&A

nim

ation F

ilm F

est

ival

0.0

02

.50

2.5

0

20

2M

use

um

of

Movi

ng I

mages

(MO

MI)

62.5

10.0

06

2.5

1

21

3W

ebca

stin

g a

nd D

igital

isat

ion o

f FD

Film

s0

.00

2.0

02

.00

22

4P

roduct

ion o

f D

ocu

menta

ry F

ilms

(New

Schem

e)

7.0

07

.00

0.0

00

.70

0.7

0

Tota

l:6

2.5

11

1.5

07

4.0

10

.00

0.7

00

.70

IIN

ati

onal Film

Arc

hiv

es o

f In

dia

23

1A

qcu

isitio

n a

nd E

xhib

itio

n o

f A

rchie

val Film

s0

.00

20

.00

20

.00

Tota

l0

.00

20

.00

20

.00

Nat

ure

ofN

atur

e of

Nat

ure

ofN

atur

e of

Nat

ure

ofth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

e

287

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

t

the

sche

me

th

e sc

hem

e

the

sche

me

th

e sc

hem

e

the

sche

me

Out

lay

Out

lay

Out

lay

Out

lay

Out

lay

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Rev

enue

Rev

enue

Rev

enue

Rev

enue

Rev

enue

TTTT Tot

alot

alot

alot

alot

al[1

][2

][3

][4

][5

][6

][7

][8

][9

]

[1

0]

III

Dir

ecto

rate

of

Film

Festi

vals

24

1Film

Fes

tiva

l C

om

ple

x- A

lter

atio

n a

nd

addi

tions

1.2

80

.00

1.2

8

25

2Exp

ort

Pro

motion t

hro

ugh F

ilm F

estiva

ls0

.00

7.4

07

.40

26

3U

pgra

dation o

f P

rint

Unit

(New

Schem

e)

1.0

00

.00

1.0

0

Tota

l2

.28

7.4

09

.68

IVC

hildre

n’s

Film

Socie

ty I

ndia

(Gra

nt-

in-a

id)

27

1G

rant

in A

id t

o C

FS

I0

.00

7.0

07

.00

0.0

00

.70

0.7

0

Tota

l:0

.00

7.0

07

.00

0.0

00

.70

0.7

0

VC

entr

al

Board

of

Film

Cert

ific

ati

on

28

1Est

ablis

hm

ent

of

Com

pute

rise

dM

anagem

ent/

Upgra

dation o

fIn

frast

ruct

ure

in C

BFC

1.0

00

.00

1.0

0

29

2O

penin

g o

f R

egio

nal O

ffic

es

at

Hyd

erab

ad/N

ew D

elhi/

Cutt

ack/

Guw

ahat

i0

.00

0.6

00

.60

30

3M

onitoring a

nd m

odern

isation o

fC

ert

ific

ation p

roce

ss0

.00

0.6

00

.60

Tota

l:1

.00

1.2

02

.20

VI

Nati

onal

Film

Develo

pm

ent

Corp

ora

tion L

td.

31

1*F

ilm p

roduct

ion in v

ari

ous

regio

nal

languages

(Gra

nt-

in-a

id t

o N

FD

C)

(New

Schem

e)

0.0

02

0.8

32

0.8

3

32

2E

quity

part

icip

ation

(New

Schem

e)

0.0

0

0.0

0

0.0

0

Tota

l0

.00

20

.83

20

.83

* T

his

is a

Film

Win

g’s

Main

Sectt

. S

chem

e b

ut

will

be o

pera

ted b

y N

FD

C

288

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

t

t

he s

chem

e

t

he s

chem

e

t

he s

chem

e

t

he s

chem

e

t

he s

chem

eO

utla

yO

utla

yO

utla

yO

utla

yO

utla

yC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

al[1

][2

][3

][4

][5

][6

][7

][8

][9

]

[1

0]

VII

Film

and T

ele

vis

ion I

nsti

tute

of

India

, P

une

(Gra

nt

in A

id)

33

1G

rant

in A

id t

o F

ilm

& T

ele

vis

ion

Insti

tute

of

India

0.0

09

.32

9.3

2

34

2G

lobal

Film

School

New

Schem

e0

.00

2.0

02

.00

Tota

l:0

.00

11

.32

11

.32

VII

IS

aty

ajit

Ray F

ilm

and T

ele

vis

ion

Insti

tute

of

India

, K

olk

ata

(Gra

nt

in A

id)

35

1G

rant

in A

id t

oS

aty

ajit

Ray

Film

and T

ele

vis

ion I

nsti

tute

of

India

, K

olk

ata

0.0

07

.00

7.0

0

Tota

l:0

.00

7.0

07

.00

IXM

ain

Secre

tari

at

Schem

e(F

ilm

Win

g)

36

1P

art

icip

ation in F

ilm M

ark

et

inIn

dia

and A

bro

ad

0.0

04

.20

4.2

0

37

2S

ett

ing u

p o

f N

ational C

entr

e o

fexce

llence

for

anim

ation,

Gam

ing a

nd

Speci

al E

ffect

s(N

ew

Schem

e)

0.0

02

.00

2.0

0

38

3N

ational Film

Heri

tage M

issi

on

(A n

ew

Pla

n S

chem

e b

ein

g i

ntr

oduce

dfr

om

Annaul

Pla

n 2

010–11)

(New

Schem

e)

0.0

05

.00

5.0

0

Tota

l0

.00

11

.20

11

.20

TO

TA

L F

ILM

S S

EC

TO

R6

5.7

99

7.4

51

63

.24

0.0

01

.40

1.4

0

289

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

N

atur

e of

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Rev

enue

Rev

enue

Rev

enue

Rev

enue

Rev

enue

TTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

t

the

sche

me

th

e sc

hem

e

the

sche

me

th

e sc

hem

e

the

sche

me

Out

lay

Out

lay

Out

lay

Out

lay

Out

lay

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Rev

enue

Rev

enue

Rev

enue

Rev

enue

Rev

enue

TTTT Tot

alot

alot

alot

alot

al[1

][2

][3

][4

][5

][6

][7

][8

][9

]

[1

0]

CB

RO

AD

CA

STIN

G SEC

TO

R

IA

LL I

ND

IA R

AD

IO

Conti

nuin

g s

chem

es

38

1J&

K S

peci

al pack

age

0.5

02.0

02

.50

0.0

00

.00

0.0

0

39

2Expansi

on o

f M

W S

erv

ices

(The s

chem

e h

as b

een c

om

ple

ted)

0.4

00

.00

0.4

00

.00

0.0

00

.00

40

3E

xpansi

on o

f FM

Serv

ices

20

.52

0.0

02

0.5

20

.00

0.0

00

.00

41

4D

igitalis

ation o

f P

roduct

io in F

aci

litie

s0

.18

0.0

00

.18

0.0

00

.00

0.0

0

42

5A

uto

mation o

f S

tudio

Faci

litie

s &

Sch

em

es

5.0

00

.00

5.0

00

.00

0.0

00

.00

43

6N

ort

h E

ast

Speci

al P

ack

age

45

.00

0.0

04

5.0

04

5.0

00

.00

45

.00

44

7S

taff

Quart

ers

& O

ffic

e A

ccom

modati

on

1.0

00

.00

1.0

00

.00

0.0

00

.00

Tota

l of

Conti

nuin

g s

chem

es

72

.60

2.0

07

4.6

04

5.0

00

.00

45

.00

New

Schem

es

45

8S

oft

ware

Acq

uis

itio

n (A

IR N

ew

s)0

.00

15

.00

15

.00

0.0

00

.25

0.2

5

46

9D

igitalis

ation o

f tr

ansm

itte

rs,

studio

s,co

nnect

ivity

and D

TH

channel

(New

Schem

e)

13

3.7

70

.00

13

3.7

71

1.0

00

.00

11

.00

47

10

Str

ength

enin

g o

f Exte

rnal se

rvic

es

by

Dig

ital

(New

Schem

e)

0.5

00

.00

0.5

00

.00

0.0

00

.00

48

11

E-G

ove

rnance

, tr

ain

ing,

Reso

urc

es,

Secu

rity

, A

ddl. O

ffic

e A

ccom

modation

Sta

ff Q

uart

ers

etc

.(N

ew

Schem

e)

25

.50

0.0

02

5.5

02

.00

0.0

02

.00

49

11

New

Tech

nolo

gy

and S

cience

Tech

onolo

gy

(R&

D)

(New

Schem

e)

1.0

00

.00

1.0

00

.00

0.0

00

.00

290

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofN

atur

e of

Nat

ure

ofN

atur

e of

Nat

ure

ofC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eth

e sc

hem

eO

utla

yO

utla

yO

utla

yO

utla

yO

utla

y

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Cap

ital

Rev

enue

Rev

enue

Rev

enue

Rev

enue

Rev

enue

TTTT Tot

alot

alot

alot

alot

al[1

][2

][3

][4

][5

][6

][7

][8

][9

]

[1

0]

50

12

*Sett

ing u

p o

f H

igh P

ow

er

TV

and

FM

Tra

nsm

itte

rs in B

ord

er

Are

as

and L

ow

Pow

er

FM

Tra

nsm

itte

rs in

(New

Schem

e

unco

vere

d a

reas

of

J &

K S

tate

from

AP

(New

Schem

e f

rom

AP 2

009-1

0)

(20

09

–1

0)

10

.00

0.0

01

0.0

00

.00

0.0

00

.00

Tota

l of

New

Schem

es

17

0.7

71

5.0

01

85

.77

13

.00

0.2

51

3.2

5

Tota

l of

All I

ndia

Radio

24

3.3

71

7.0

02

60

.37

58

.00

0.2

55

8.2

5

IID

OO

RD

AR

SH

AN

Conti

nuin

g s

chem

es

51

1J

& K

Speci

al P

lan

2.2

05

3.8

95

6.0

90

.00

0.0

00

.00

52

2D

igitalis

ation &

Modern

isation o

fpro

duct

ion f

aci

litie

s (S

tudio

/O

B)

3.0

00

.00

3.0

00

.00

0.0

00

.00

53

3N

ort

h E

ast

Speci

al P

ack

age

1.9

12

0.0

02

1.9

11

.91

20

.00

21

.91

54

4H

DT

V0

.40

0.0

00

.40

0.0

00

.00

0.0

0

55

5O

ther

spill

ove

r X

th P

lan a

ppro

ved

schem

e (Earlie

r appro

ved a

sA

ccom

modation f

or

staff

,augm

enta

tion o

f in

frast

ruct

ure

& S

ecu

rity

)2

5.0

00

.00

25

.00

0.0

00

.00

0.0

0

Tota

l of

Conti

nuin

g S

chem

es

32

.51

73

.89

10

6.4

01

.91

20

.00

21

.91

New

Schem

es

291

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

t

t

he s

chem

e

t

he s

chem

e

t

he s

chem

e

t

he s

chem

e

t

he s

chem

eO

utla

yO

utla

yO

utla

yO

utla

yO

utla

yC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

al[1

][2

][3

][4

][5

][6

][7

][8

][9

]

[1

0]

56

6D

igit

alisati

on o

f tr

ansm

itte

rs(N

ew

(a)

Dig

italis

ation o

f tr

ansm

itte

rs

(b)

Modern

isation,

Augm

enta

tion &

Repla

cem

ent

of

Tra

nsm

itte

rs.

Tota

l2

0.0

00

.00

20

.00

0.0

00

.00

0.0

0

57

7S

tudio

dig

italisati

on

(New

Schem

e)

(a)

Stu

dio

Dig

italis

ation

(b)

Modern

isation,

Augm

enta

tion &

Repla

cem

ent

of

Stu

dio

Equip

ment.

Tota

l8

0.0

00

.00

80

.00

0.0

00

.00

0.0

0

58

8D

TH

: M

odern

isation,

Augm

enta

tion

Repla

cem

ent

of

Sate

llite

Bro

adca

stE

quip

ment

(with f

ollo

win

g c

om

ponents

)2

0.0

00

.00

20

.00

0.0

00

.00

0.0

0

59

9H

DT

V2

9.0

00

.00

29

.00

0.0

00

.00

0.0

0

60

10

Sta

ff Q

uart

ers

, oth

er

mis

c. W

ork

s1

5.0

00

.00

15

.00

0.0

00

.00

0.0

0

61

11

Soft

ware

Acq

uis

itio

n/P

roduct

ion

(Norm

al &

Mis

c.)

0.0

01

.00

1.0

00

.00

0.0

00

.00

Tota

l of

New

Schem

es

16

4.0

01

.00

16

5.0

00

.00

0.0

00

.00

Tota

l of

Doord

ars

han

19

6.5

17

4.8

92

71

.40

1.9

12

0.0

02

1.9

1

Tota

l: P

rasar

Bhara

ti4

39

.88

91

.89

53

1.7

75

9.9

12

0.2

58

0.1

6

292

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Ann

exur

e II

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

Min

istr

y /

Dep

artm

ent

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

: M

INIS

TR

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

Y O

F IN

FOR

MA

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

GT

ION

& B

RO

AD

CA

ST

ING

TIO

N &

BR

OA

DC

AS

TIN

G

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

AN

NU

AL

PL

AN

20

11

–12

(` in

Cro

res)

TTTT Tot

alot

alot

alot

alot

alS

.No.

S.N

o.S

.No.

S.N

o.S

.No.

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Nam

e of

the

Med

ia u

nit

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2A

pp

rove

d O

utla

y fo

r A

nnua

l P

lan

20

11

-12

Ap

pro

ved

Out

lay

for

Ann

ual

Pla

n 2

01

1-1

2N

o. o

fN

o. o

fN

o. o

fN

o. o

fN

o. o

fS

chem

esS

chem

esS

chem

esS

chem

esS

chem

es

(A)

(A)

(A)

(A)

(A)

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

ofC

entr

al S

ecto

r S

chem

es

N

atur

e of

Cen

tral

Sec

tor

Sch

emes

Nat

ure

of C

apita

l C

apita

l C

apita

l C

apita

l C

apita

lR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

alN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

tN

E C

omp

onen

t

th

e sc

hem

e

th

e sc

hem

e

th

e sc

hem

e

th

e sc

hem

e

th

e sc

hem

eO

utla

yO

utla

yO

utla

yO

utla

yO

utla

yC

apit

alC

apit

alC

apit

alC

apit

alC

apit

alR

even

ueR

even

ueR

even

ueR

even

ueR

even

ueTTTT Tot

alot

alot

alot

alot

al[1

][2

][3

][4

][5

][6

][7

][8

][9

]

[1

0]

Main

Sectt

.(B

roadcasti

ng

Secto

r) S

chem

es

62

1Ele

ctro

nic

Media

Monitoring C

entr

e(E

MM

C)

2.1

80

.00

2.1

8

63

2P

riva

te F

M R

adio

(P

hase

II)

0.0

10

.00

0.0

1

64

3In

tern

ational

Channel

(New

Schem

e)

0.0

00

.01

0.0

1

65

4IE

C a

cti

vit

ies f

or

Com

munit

y R

adio

(New

Schem

e)

0.0

00

.80

0.8

0

Tota

l2

.19

0.8

13

.00

Tota

l :

Bro

adcasti

ng S

ecto

r4

42

.07

92

.70

53

4.7

75

9.9

12

0.2

58

0.1

6

Tota

l :

Min

istr

y o

f I

& B

58

7.5

42

73

.46

86

1.0

06

1.1

12

5.0

28

6.1

3

DB

S5

87

.54

27

3.4

68

61

.00

61

.11

25

.02

86

.13

IEB

R0

.00

0.0

00

.00

0.0

00

.00

0.0

0

293

CHAPTER 19

MEDIA UNIT-WISE BUDGET

294

295

296

CH

AP

TE

R 2

0C

HA

PT

ER

20

CH

AP

TE

R 2

0C

HA

PT

ER

20

CH

AP

TE

R 2

0

OR

GA

NIS

AO

RG

AN

ISA

OR

GA

NIS

AO

RG

AN

ISA

OR

GA

NIS

A TIO

NA

L C

HA

RT

ION

AL

CH

AR

TIO

NA

L C

HA

RT

ION

AL

CH

AR

TIO

NA

L C

HA

RT

OF

MIN

IST

RT

OF

MIN

IST

RT

OF

MIN

IST

RT

OF

MIN

IST

RT

OF

MIN

IST

RY

OF

INFO

RM

AY

OF

INFO

RM

AY

OF

INFO

RM

AY

OF

INFO

RM

AY

OF

INFO

RM

A TIO

N A

ND

TIO

N A

ND

TIO

N A

ND

TIO

N A

ND

TIO

N A

ND

BR

OA

DC

AS

TIN

GB

RO

AD

CA

ST

ING

BR

OA

DC

AS

TIN

GB

RO

AD

CA

ST

ING

BR

OA

DC

AS

TIN

G

298

DESIGNADESIGNADESIGNADESIGNADESIGNATIONS IN THE MINISTRTIONS IN THE MINISTRTIONS IN THE MINISTRTIONS IN THE MINISTRTIONS IN THE MINISTRYYYYY

Secretary SecretaryAS Additional SecretaryAS & FA Additional Secretary & Financial AdvisorSr. Economic Advisor Senior Economic AdvisorJS(P&A) Joint Secretary (Policy & Administration)JS (Films & CVO) Joint Secretary (Films & Chief Vigilance Officer)JS (B) Joint Secretary (Broadcasting)Economic Advisor Economic AdvisorCCA Chief Controller of AccountsDirector (IP & Admn.) Director (Information Policy & Administration)Director (OL) Director (Official Language)Director (Films) Director (Films)Director (Vigilance) Director (Vigilance)Director (BC) Director (Broadcasting Content)Director (Fin.) Director (Finance)Dir (IIS, Cash & Parl.) Director (Indian Information Service, Cash & Parliament)Director (BAP & BAE) Director (Broadcasting Administration Programme andBroadcasting Administration Engineering)DS (Films) Deputy Secretary (Films)DS (BP&L) Deputy Secretary (Broadcasting Policy & Legislation)DS (BD) Deputy Secretary (Broadcasting Development)DS (B&A) Deputy Secretary (Budget & Accounts)DS (MU&CC) Deputy Secretary (Media Unit & Court Cases)DS (FM) Deputy Secretary (Frequency Modulation)AEA Additional Economic AdvisorOSD (C) Officer on Special Duty (Co-ordination)CA Controller of AccountsUS (MUC&P) Under Secretary (Media Unit Coordination & Press)US (Admn.II &IV) Under Secretary (Administration II&IV)US (IIS) Under Secretary (Indian Information Service)US (GA& Cash) Under Secretary (General Administration & Cash)US (Vigilance) Under Secretary (Vigilance)US (IP&MC) Under Secretary (Information Policy & Media Coordination)

299

US (BC) Under Secretary (Broadcasting Content)US (BC-II) Under Secretary (Broadcasting Content-II)US (BP&L) Under Secretary (Broadcasting Policy & Legislation)US (INSAT&CRS) Under Secretary (Indian Satellite & Community Radio Station)US (BD & B Finance) Under Secretary (Broadcasting Development & Broadcasting

Finance)US (FM) Under Secretary (Frequency Modulation)US (BA-P-I) Under Secretary (Broadcasting Administration Programme)US (BA-E) Under Secretary (Broadcasting Administration Engineering)US (F-I & III) Under Secretary (Finance-I & Finance-III)US (Fin-II) Under Secretary (Finance-II)US (B&A) Under Secretary (Budget & Accounts)US (PPC&IFC) Under Secretary (Policy Planning Cell & Information Facilitation

Centre)US (FF) Under Secretary (Films Festival)US (BA-P, II) Under Secretary(Broadcasting Administration Programme-II)US (DPD, S&DD and Parl.) Under Secretary (Publications Division, Song and Drama Division

& Parliament)DD (EW) Deputy Director (Economic Wing)US (F) Under Secretary (Films)DCA Deputy Controller of AccountsAD (OL) Assistant Director (Official Language)Admn-I Administration-IAdmn-II Administration-IIAdmn-III Administration-IIIAdmn-IV Administration-IVCash CashParliament Cell Parliament CellMUC (DAVP,RNI,Photo Division) Media Unit Cell (Directorate of Advertising and Visual Publicity,

Registrar of Newspapers of India, Photo Division) (DPD & S&DD) Media Unit Cell (Publications Division and

Song and Drama Division)Hindi Unit Hindi UnitVigilance VigilanceIP & MC Information Policy & Media CoordinationPP Cell Policy Planning Cell

300

Press PressIIS (I) Indian Information Service-IIIS (II) Indian Information Service-IIF (F) Desk Films ( Festivals )DeskF (FTI) Desk Films (Film & Television Institute) DeskF (A) Desk Films (Administration) DeskF (C) Desk Films ( Certification) DeskF(I) Desk Films ( Industry) DeskBC-I Broadcasting Content-IBC-II Broadcasting Content-IIBC-III Broadcasting Content-IIIBC-IV Broadcasting Content-IVB (D) Broadcasting (Development)B (F) Broadcasting (Finance)BP&L Broadcasting Policy & LegislationBA-P Broadcasting Administration-ProgrammeFM Cell Frequency Modulation CellAE (CRS) Assistant Engineer (Community Radio Stations)BA-E Broadcasting Administration-EngineeringFin-I & III Finance I&IIIFin-II Finance IIPC Cell Plan Coordination CellB&A Budget & AccountsPMS Performance Management SectionP&AO Pay & Accounts OfficerCGA Controller General of Accounts.IFC Information Facilitation Counter

301

WEBSITE ADDRESS OF MEDIA UNITS OF MIB

S.No. Name of the Media Unit Website

1 Press Information Bureau www.pib.nic.in

2 Directorate of Advertising and Visual Publicity www.davp.nic.in

3 Publications Division www.publicationsdivision.nic.in

4 Registrar of Newspapers for India www.rni.nic.in

5 Directorate of Field Publicity www.dfp.nic.in

6 Photo Division www.photodivision.gov.in

7 Indian Institute of Mass Communication www.iimc.nic.in

8 Press Council of India www.presscouncil.nic.in

9 Research Reference & Training Division www.rrtd.nic.in

10 Prasar Bharati www.ddindia.gov.inwww.allindiaradio.org

11 Doordarshan www.ddindia.gov.in

12 All India Radio www.allindiaradio.org

13 Song and Drama Division www.sdd.nic.in

14 Directorate of Film Festival www.dff.nic.in

15 Broadcasting Engineering Consultant India Limited www.becil.com

16 Films Division www.filmsdivision.org

17 Children’s Film Society of India www.cfsindia.org

18 Film and Television Institute of India www.ftiindia.com

19 National Film Development Corporation Ltd. www.nfdcindia.com

20 Central Board of Film Certification www.cbfcindia.gov.in

21 Satyajit Ray Film and Television Institute www.srfti.gov.in

22 National Film Archives of India www.nfaipune.gov.in

302

DISCONTINUATION OF VOLUME- II OF

ANNUAL REPORT OF MINISTRY OF

INFORMATION AND BROADCASTING

As per the recommendations of the Estimates Committee,communicated by Lok Sabha Secretariat vide their O.M. No. 61/2/EC/2009 dated 18th December 2009, the Volume - II of the AnnualReport of Ministry of Information & Broadcasting has been discontinuedfrom the Year 2009- 10 onwards. However, the same is available onthe website of the Ministry at www.mib.nic.in or www.mib.gov.in inthe same format as published earlier in Volume - II of the Annual Reportof Ministry of Information & Broadcasting.

Documents

annualr eport - 2011 – 2012