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F U L L V E R S I O N
【Inquiries】 Daily Life Business Department. ANA X Inc..
Issued April 2022 Ver.6
ANA MEDIA KIT | 1
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COVER
INDEX
MEDIA KIT
ANA MEDIA KIT
About ANA MEDIA KIT
Media Characteristics
Media characteristics of ANA Media
In Flight Media
Tsubasa-no-Okoku
TSUBASA-GLOBAL WINGS-
ANA SKY VISION
SKY CHANNEL CM (Prior to In-flight Movies)
SKY CHANNEL CM (Prior to Video Programming)
Airport Media
Security Certificate Advertisement
[Domestic airports:Haneda/Itami/
Kansai/Kobe/New
Chitose/Fukuoka/Naha]
Digital Media
ANA Email Magazine
Important Notes Concerning Advertising
with ANA
I N D E X
AN
A M
ED
IA K
IT
ANA serves approximately 47.7 million passengers* every year on
its domestic and international routes.
The ANA brand offers unique media opportunities and solutions
that transcend the limits of traditional advertising media.
For the eighth consecutive year, SKYTRAX “5 Stars” and
the rarity of “aviation media”,
We can help you with your branding and PR of products and
services.
ANA MEDIA KIT | 2
※As of 2019
Media
chara
cte
ristics
Media characteristics The ANA Media Experience
O
An Elite BusinessEchelon
74% of our passengers are businesspersons aged 30–60. Approx. 50% have an annual
household income of 10 million yen or more. ANA also caters to families, students, and a
diverse range of passengers.
30s~60s
74%
Average household income
Approx. 50%
10million yen or more
O
Passengers
Gain access to over 47.77 million passengers on domestic and international routes, with
almost 3.98 million passengers each month. The ANA Mileage Club boasts a membership
of around 37 million. *Does not include 2019 codeshare flight averages.
Year Passengers(All Passenger Flights on ANA Domestic and International Services)
Approx. 47.77million
ANA Mileage Members
Approx.37million
Monthly Passengers
Approx. 3.98million
O
TargetSpecific Audiences
ANA helps you reach affluent business and leisure travelers by optimizing ads for route,
season, and seating preferences.
O
Broad, Continuous Contact Points
From home to office, and departure to destination, we offer contact points at every stage
in a passenger’s journey to ensure maximum engagement with your brand.
Home Departure In-Fight Arrival
O
Unique In-flight Media Features
Engage your audience in a way no other media can during the extraordinary experience of
flight. No other media can achieve such a unique level of engagement in an environment
where passengers spend long periods of time over long distances. O
A Worldwide Network
Take your advertising worldwide with ANA’s global network across 46 cities, 67 routes,
and on 1,218 flights every week.
worldwide 53 airports
75 routes
※ Including routes suspended due to COVID-19
O
Rich Media Selection
Share your message on your terms. Choose from over 30 types of media that include
paper, audiovisual, digital, and promotional materials. We can tailor our media to meet
your desired target audience, touch point, geographical area, travel season, and budget.
4categories approx.13types
O
Ever-EvolvingDigital Platforms
ANA is constantly revamping its digital content, offering in-flight WiFi and an official ANA
app with over 3.5 million downloads.
ANA appReached over
3.5million downloads
O
Inbound Advertising Media
Deliver your message to people around the world with ANA. Approximately half of passengers on ANA flights are non-Japanese, with this figure exceeding 60% on some routes in Asia.
*ANA FACTBOOK 2021
ANA MEDIA KIT | 3
In-flight Media
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P.07
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In Flight Media
Tsubasa-no-Okoku Overview
TSUBASA GLOBAL WINGS
ANA SKY VISION
SKY CHANNEL CM (Prior to In-flight Movies)
SKY CHANNEL CM (Prior to Video Programming)
ANA MEDIA KIT | 4
In F
light
〈MEDIA DATA〉
Media Reach
89.3%
Read
71%
Number of passengers (Monthly average)
Approx. 3,197,000passengers
Media Reach
89.3%
Read
61%
Number of passengers (Monthly average)
Approx. 784,000 passengers
Domesticflights
International Flights
Transcend the Boundaries of Traditional In-Flight Media
• According to the online survey conducted in September 2019. (Respondents: Jun. 2018-Jul. 2019 passengers on international/domestic ANA flights)• Monthly average number of passengers from April 2019 to March 2020.
* Up to 14 pages with up to seven companies are available for advertorial and tie-up advertisement per issue. * Advertorial drafts prepared by clients should include the text "広告
Advertisement." They will be located in the back half of the in-flight magazine.
* Please make sure to read over the notes and precautions concerning advertisements and promotional placements at the end of this document.
Domestic/InternationalEdition*
Price Size
Inside front cover spread Please contact us H210 mm × W296 mm
Body 1 page Please contact us H210 mm × W148 mm
Body spread Please contact us H210 mm × W296 mm
Body 1/2 page horizontal Please contact us H95 mm × W148 mm
Back cover 1 page Please contact us H210 mm × W148 mm
SizeA5 (Height: 210 mm × Width: 148 mm)Perfect binding. Opens from left. Matt coated paper
Publication Schedule
Monthly Issue date: 1st day of every month* For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential Readership
About 70,000 copies of monthly / About 15,000 downloads of monthly
Circulation ANA Group flights: A flight attendant distributes it to an applicant.* Some small aircraft and propeller-driven aircraft do not feature.
Pureadvertisement
Application deadline: Approx. 45 days prior to issue date 6 times or more/year: 5% discount(60 days prior for body spread and cover ads) 12 times or more/year: 10% discount
* Multiple discount applies to bulk orders.
Data submission deadline
Approx. 45 days prior to issue date
〈PRICE LIST〉 (Consumption tax applied separately)
〈MEDIA OVERVIEW〉
ANA MEDIA KIT | 5
In F
light
Tsubasa-no-Okoku
ANA’s standard in-flight magazine offers high visibility and reach. Many passengers pick up and read
Tsubasa-no-Okoku at some point during their flight, making this magazine an effective solution for
both B-to-B and B-to-C communication.
Tsubasa-no-Okoku
Posting period: April, 2022 - September, 2022
Contact Point:
In Flight/
Personal Device
In-flight
Magazines/
Digital
Domestic/International
Routes
* Ads will also appear in the digital version on the ANA app. * "Back cover 1 page" will appear on the next page after the cover in the digital version.
×
Media Reach
77.9%
Media Reach
81.2%
Number of passengers (Monthly average)
Approx. 784,000 passengers
Number of passengers (Monthly average)
Approx. 3,197,000passengers
Domesticflights
International Flights
A Global In-Flight Magazine to Help You Reach the World
An English- and Chinese-language magazine featuring people, culture and food
from regions around the world. Appeals especially to international visitors to Japan.
〈MEDIA OVERVIEW〉
〈PRICE LIST〉 (Consumption tax applied separately)
* Please see the last page for precautions regarding advertising and promotions.
Advertisement Space Price Size
Body spread Please contact us H210 mm × W296 mm
Body 1 page Please contact us H210 mm × W148 mm
SizeA5 (Height: 210 mm × Width: 148 mm)Perfect binding. Opens from left, Matt coated paper
Publication ScheduleMonthlyIssue date: 1st day of every month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential Readership About 70,000 copies of monthly
CirculationANA Group flights: A flight attendant distributes it to an applicant.* Some small aircraft and propeller-driven aircraft do not feature.
Application deadline Approx. 60 days prior to issue date
Data submission deadline
Approx. 45 days prior to issue date
Multiple discount6 times or more/year: 5% discount12 times or more/year: 10% discount * Multiple discount applies to bulk orders
ANA MEDIA KIT | 6
• According to the online survey conducted in September 2019. (Respondents: Jun. 2018-Jul. 2019 passengers on international/domestic ANA flights)• Monthly average number of passengers from April 2019 to March 2020.
In F
light
TSU
BASA -G
LO
BAL W
ING
S
Posting period:April, 2022 - September, 2022
* Ads will also appear in the digital version on the ANA app.
Contact Point:
In Flight/
Personal Device
In-flight
Magazines/
Digital
Domestic/International
Routes
×
〈MEDIA DATA〉
Media Reach
62%
Number of passengers (Monthly average)
Approx. 3,197,000passengers
Domesticflights
Promising a Comfortable Flight with Original ANA Programming on Domestic Routes
Run a commercial prior to the commencement of our video programs, displayed on the large screen at the front of
the cabin as well as small monitors located above the aisle in the passenger cabin. By featuring a commercial in
combination with a print ad in our in-flight magazine, you can enjoy the benefits of cross-channel media.
メディア概要 〈MEDIA OVERVIEW〉
料金表/1回の掲載料 〈PRICE LIST〉
Length Price
15 seconds Please contact us
ANA SKY VISION
Commercial Length 15 seconds
Screening period1st to the last day of every month (1 month)* Some aircraft may run the commercial towards the end of the previous month or until the beginning of the following month.
Number of passengers who can watch
ANA’s monthly domestic passengers: Approx. 3,197,000/monthOnce per flight*Start broadcasting after stable flight*On the seat monitor, a commercial will be broadcast if the passengerselects the ANA SKY VISION broadcast program of the month.
Screening routes Domestic ANA group flights* Excludes some aircraft.
Application deadline Approx. 45 days prior to movie showing
Material submission deadline
Approx. 40 days prior to movie showing
Multiple discount6 times or more/year: 5% discount12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
* The prices of 30-seconds and 60-second slots is equivalent to that for 2 spaces and 4 spaces, respectively.* Please contact us about broadcasting long-format advertisements that exceed one minute in length.* Commercials may not be shown as scheduled due to changes in operational status or aircraft.* Commercials are offered on a contractual basis for a fixed period of time. We cannot refund, reduce, or replenish fees due to operational
status or showing frequency.* Please note we do not offer refunds/compensation for commercials not aired due to technical difficulties, such as in-flight entertainment system faults. * Please see the last page for precautions regarding advertising and promotions
〈MEDIA OVERVIEW〉
〈PRICE LIST〉 (Consumption tax applied separately)
In-flight
Visual Commercials
Domestic RoutesContact Point:
In Flight
ANA MEDIA KIT | 7
• According to the online survey conducted in September 2019. (Respondents: Jun. 2018-Jul. 2019 passengers on international/domestic ANA flights)• Monthly average number of passengers from April 2019 to March 2020.
In F
light
AN
A S
KY V
ISIO
N
About ANA SKY VISION programming
ANA SKY CHANNEL 番組構成
個人モニター画面
番組 タイトルリスト
映画本編
映画を選択映画を選択
映画タイトルを選択映画タイトルを選択
①①
A
B
C
D
E
F
G
H
I
J
K
N
②② ③③ ④④
Enjoy Entertainment in the Skies for a More Comfortable Flying Experience on International Routes
Run a commercial prior to movie screenings on individual passenger seat monitors. Feature this advertising option
in combination with a print ad in our in-flight magazine to enjoy the benefits of cross-channel media.
メディア概要 〈MEDIA OVERVIEW〉
料金表/1回の掲載料 〈PRICE LIST〉
Length Price
30 seconds Please contact us
〈MEDIA DATA〉
Sky Channel Commercials (Prior to In-flight Movies)
Commercial Length 30 seconds
Screening period1st to last day of every month (1 month)* Some aircraft may run the commercial towards the end of the previous month or until the beginning of the following month.
Screening routes ANA Group flights on international routes* Excludes some aircraft.
Media ContentAn advertisement in the 90-second commercial slot prior to the commencement of movie screening
Number of passengers who can watch
ANA’s monthly international passengers: Approx. 784,000
Application deadline Approx. 50 days prior to issue date
Data submission deadline
Approx. 45 days prior to issue date
Multiple airing discount
3 or more times/year: 10% discount6 or more times/year: 15% discount9 or more times/year: 20% discount* Multiple discount applies to bulk orders
* You cannot specify the movie with which your advertisement is screened.* Multiple commercials will be shown in each slot.* There will be around 17 movies for each commercial slot.* Commercials may not be shown as scheduled due to changes in operational status or aircraft.* Commercials are offered on a contractual basis for a fixed period of time. We cannot refund, reduce, or replenish fees due to operational
status or showing frequency.* Please note we do not offer refunds/compensation for commercials not aired due to technical difficulties, such as in-flight entertainment system faults. * Please see the last page for precautions regarding advertising and promotions.
〈MEDIA OVERVIEW〉
〈PRICE LIST〉 (Consumption tax applied separately)
Contact Point:
In Flight
International
Routes
In-flight
Pre-Movie
Commercials
Watch in-flightprograms
71.9%
Things to doin International Flight
ANA MEDIA KIT | 8
• According to the online survey conducted in September 2019. (Respondents: Jun. 2018-Jul. 2019 passengers on international/domestic ANA flights)• Monthly average number of passengers from April 2019 to March 2020.
In F
light
SKY C
HAN
NEL C
M (P
rior to
In-flig
ht M
ovie
s)
The movie titles are divided into four groups so that the CM rating is even.
About ANA SKY CHANNEL CM programming
Individual monitor home screen
Movie title list
Select a movie
Select a movie title
Commencement of selected movie
Number of passengers (Monthly average)
Approx. 784,000 passengers
International Flights
Length Price
15 seconds Please contact us
30 seconds Please contact us
60 seconds Please contact us
Enjoy Entertainment in the Skies for a More Comfortable Flying Experience on International Routes
Run a commercial prior to showing of overseas video programs. Feature this advertising option in
combination with a print ad in our in-flight magazine to enjoy the benefits of cross-channel media.
〈MEDIA DATA〉
Sky Channel Commercials (Prior to Video Programming)
Commercial Length 15, 30, or 60 seconds
Screening period1st to the last day of every month (1 month)*Some aircraft may run the commercial towards the end of the previous month or until the beginning of the following month.
Screening routes ANA Group flights on international routes* Excludes some aircraft.
Number of passengers who can watch
ANA’s monthly international passengers: Approx. 784,000
Media ContentAn advertisement run before commencement of selected overseas programming(Approx. 40channels) *1 slot per month
Application deadline Approx. 50 days prior to distribution date
Data submission deadline
Approx. 45 days prior to issue date
Multiple discount6 times or more/year: 5%discount12 times or more/year: 10%discount * Multiple discount applies to bulk orders.
* Commercials for multiple companies will be shown.* The programming with which the commercial is run cannot be specified.* We recommend using English in commercials.
* Commercials may not be shown as scheduled due to changes in operational status or aircraft.* Please note we do not offer refunds/compensation for commercials not aired due to technical difficulties, such as in-flight entertainment system faults.* Commercials are offered on a contractual basis for a fixed period of time. We cannot refund, reduce, or replenish fees due to operational
status or showing frequency.* Please see the last page for precautions regarding advertising and promotions.
・ Discovery Channel MythBusters・National Geographic: Ultimate Factories・Cat vs. Dog・National Geograhpic: One Strange Rock・Inside the PGA Tour : Hawaii Episode (Jan 2019)・Bundesliga Special #13:THE ENTERTAINERS・2015 Classic Match - Japan vs. South Africa・High Tops: Plays of the Month・Football Funnies 5・THIS IS US: Season 1・Hawaii Five-0・FEUD: BETTE AND JOAN・New Girl: Season 7・100 Days My Prince
International ProgrammingProgram List from July 2019
〈MEDIA OVERVIEW〉
〈PRICE LIST〉 (Consumption tax applied separately)
・Modern Family: Season 8・Full House: Season 2・BULL: Season 1・NCIS:Naval Criminal Investigative Service: Season 15・SUITS: Season 7 ・KCON 2018 Thailand・Chemical Brothers: Don't Think [Live at Fuji Rock Festival]・2019 KKBOX Music Awards・Curious George・Big Hero 6: The Series・Lilo & Stitch: the series・Mickey Mouse Clubhouse・Tom and Jerry Tales・Riley's First Date?・SpongeBob SquarePants
Contact Point:
In Flight
International
Routes
In-Flight
Programming
ANA MEDIA KIT | 9
• According to the online survey conducted in September 2019. (Respondents: Jun. 2018-Jul. 2019 passengers on international/domestic ANA flights)• Monthly average number of passengers from April 2019 to March 2020.
In F
light
SKY C
HAN
NEL C
M (P
rior to
Vid
eo P
rogra
mm
ing)
Number of passengers (Monthly average)
Approx. 784,000 passengers
International Flights
P.10
P.11
Airport Media
Security Certificate Advertisement
[Domestic airports:Haneda/Itami/
Kansai/Kobe/New
Chitose/Fukuoka/Naha]
Airport media
ANA MEDIA KIT | 10
Airp
ort
Security Certificate Advertisement
[Available at the following domestic airports:Haneda, Itami, Kansai, Kobe, New Chitose, Fukuoka, Naha]
Stay with Passengers the Whole Way on the Back of Their Security Certificate
Feature your ad on the back of security certificates for ANA domestic routes departing
or arriving Airport. Security certificates are issued directly to passengers when they
pass through security check, allowing you to achieve a high reach.
〈MEDIA DATA〉
Departure airport No. of Spaces Price
Haneda 1 space Please contact us
Itami/Kansai/Kobe 1 space Please contact us
New Chitose 1 space Please contact us
Fukuoka 1 space Please contact us
Naha 1 space Please contact us
Handling Fee (NET) *This will be charged regardless of the duration of the departure airport. Please contact us
*Length of security certificate may vary depending on whether passengers are transferring, are children, etc.
As such, your advertisement may be cut off in the middle of its design.
*Generally we will begin distribution from the 1st of the month without a prior agreed upon date.
There may be exceptions to this in the following unavoidable circumstances.
1. If security certificates cannot be issued at the security checkpoint
2. If security certificates are collected at the boarding gate
*We kindly ask you refrain from using certain advertising expressions presuming collection of security certificates.
*This media is offered on a contractual basis for the number of passes issued within the applicable period of time. Fees will not be refunded,
adjusted or compensated in response to early termination or an insufficient number of passes resulting from an increase or decrease in
passengers.
*ANA will conduct prior screening of all corporate and advertisement content.
*QR code is NG.
* All colors for the material will be produced with a combination of cyan, magenta, yellow and black.
* Because the surface of the security certificate is yellow, sometimes it may be seen through from the back.
*Please see the last page for precautions regarding advertising and promotions.
A ticket issued when passengers pass through security check. These highly visible and mobile tickets are distributed to all passengers boarding a flight and include all necessary flight-related information such as boarding gate and seat number.
What is a Security Certificate?
Front Back
*Excludes codeshare flights.
*The Security Certificate Advertisement is distributed to all boarding passengers using an enforcement airport outgoing flight including codeshare flight.
〈MEDIA OVERVIEW〉
〈PRICE LIST〉 (Consumption tax applied separately)
Security Certificate Domestic
Routes
Contact Point:
Airport
CirculationApprox.
1,550,000passengers/month
Contact cost
Approx.
1.5yen/passenger
CirculationApprox.
514,000passengers/month
Contact cost
Approx.
2.3yen/passenger
CirculationApprox.
400,000passengers/month
Contact cost
Approx.
1.9yen/passenger
CirculationApprox.
338,000passengers/month
Contact cost
Approx.
2.1yen/passenger
CirculationApprox.
332,000passengers/month
Contact costApprox.
2.3yen/passenger
* According to the online survey conducted in September 2019. (Respondents: Jun. 2019-Dec. 2019 passengers on international/domestic ANA flights)
ANA MEDIA KIT | 11
Airp
ort
Security
Certific
ate
Advertise
ment
Haneda Itami/Kansai/Kobe(*) New Chitose Fukuoka Naha
Security Certificate Size Height: 140 mm × Width: 79.5 mm* Differs depending on passenger
Advertisement Size Height: 72.1 mm × Width: 77.5 mm
Number Distributed
Haneda: Approx. 1,540,000* All passengers using skip boarding for flights departing Haneda Airport Terminal 2
Itami/Kansai/Kobe: Approx. 1,540,000* All passengers using skip boarding for flights departing Itami, Kansai, or Kobe Airport
New Chitose : Approx. 1,200,000* All passengers using skip boarding for flights departing Shin-Chitose domestic Airport
Fukuoka: Approx. 1,010,000* All passengers using skip boarding for flights departing Fukuoka domestic Airport
Naha: Approx. 995,000* All passengers using skip boarding for flights departing Naha domestic Airport
Distribution Period
Haneda route: Distributed for a maximum of 1 month from your specified dayOther routes: Within the above applicable period of time (distributed for a maximum of 3 months)* Ends when all are distributed* The planned distribution number is calculated based on the actual number of passengers in
the previous year, however it may end earlier than expected depending on the number of passengers in this term. We ask for your understanding in advance.
Application deadline Approx. 65 days prior to distribution date
Advertisement contents examination deadline Approx. 60 days prior to distribution date
Material submission deadline Approx. 55 days prior to distribution date
〈MEDIA DATA〉
Engage ANA Mileage Club Members Directly Through Email
In our e-newsletter, ANA Email News Japan, we communicate customers’ miles
balance and ANA SKY coin balance, as well as the latest information from ANA. Our
email newsletter boasts a high open rate.
Format HTML形式バナー
Distribution Number Approx. 7.5 million
Distribution Date Periodically (Once a month)
Number of Links 1
Link Destination External links accepted*ANA Mileage Mall companies must use links with ANA Sky Web destinations.
Reporting Distribution results, Number of clicks
Application deadline 20 business days prior to distribution
Material submission deadline
18 business days prior to distribution
* Corrections to wording are not accepted after material submission.
* Please note that media specifications and page layout are subject to change.
* ANA will conduct prior screening of all corporate and advertisement content.
* Generally distribution will be within 7 to 8 hours from 13:00 on the distribution day.
* Please complete site upload 18 business days prior to the scheduled distribution date.
*Cancellations and changes following application submission are not possible.
* Please set the link period to 2 weeks or more.
* Email magazine distribution may be canceled on short notice depending on ANA’s circumstances. In such instances,
we will feature your advertisement on another occasion.
ANA Email Magazine
Advertisement Space No. of Spaces Price Size
Email magazineANA MAIL MAGAZINE
1 Space Please contact us600×110pix.
* Animations are not accepted
* Please see the last page for precautions regarding advertising and promotions.
* The size of banner advertisements has changed as of August 2018.
〈MEDIA OVERVIEW〉
〈PRICE LIST〉 (Consumption tax applied separately)
Email Magazine Contact Point:
Personal
Device
Estimated distribution no.
Approx.
7.5million people/issue
Cost price per distribution
0.133yen
ANA MEDIA KIT | 13
Dig
ital
AN
A E
mail M
agazin
e
Advertisement Space
Advertisement Space
Importa
nt N
ote
s Concern
ing A
dvertisin
g w
ith A
NA
General standards for advertisement and promotionWhen you apply for the ANA Sky Media Program, ANA will analyze your company, your products and services, as well as examine the use of expressions (content) in your advertising or promotional materials
A l l m e d i a
Types of advertising that are not accepted
Advertising of the following types of businesses, products and services will not be accepted.
Notes concerning expressions and content
Please heed the following rules of expression when producing your advertising. We will not accept any advertising that does not comply with these rules.
ANA is an air carrier committed to valuing passenger’s time and space based on safety and trust. Please read through our guidelines below before applying for the ANA Sky Media Program.
Important Notes Concerning Advertising with ANA
ATTENTION 01 Flight schedules and aircraft type are subject to change, and flights may be canceled in response to weather conditions, natural disasters, or other unavoidable circumstances.
ATTENTION 02 Media programs and services offered inside restricted areas in airports and on board flights are required to comply with the requirements of airport and aviation laws and other relevant laws and regulations.
ATTENTION 03 Please note that media programs deemed to hinder the safety of a flight will not be allowed for any reason whatsoever.
P r i n t m e d i a
Guidelines for preparing advertisements
V i d e o
Guidelines for preparing advertisements
Notes concerning application
Notes concerning application
● In-flight placement on domestic/international routes
Notes concerning application
Daily Life Business Department.
ANA X Inc.
Mail:[email protected]
9:00 - 17:00, Mon - Fri
<Inquiries>
Please contact us for more details and specifications.
Businesses, products, and services that conflict or compete with the
operating activities of the ΑΝΑ Group and its affiliates
Businesses, products, and services that incite concern about aviation and
travel
Dishonest businesses and those that are typically considered to be scams
Businesses operated by or connected to antisocial forces
Businesses that are in violation of laws and regulations
improper products and services, including products prohibited by law,
unauthorized products, and poor-quality products, as well as businesses
that provide such products and services
Businesses, products, and services that go against public order and morals
Businesses or business operators related to gambling, the sex
entertainment industry, or others which ANA deems inappropriate
・
・
・・・・
・・
Do not use expressions that are suggestive of businesses, products. or
services that conflict or compete with the operating activities of the ANA
Group and its affiliates
Do not use expressions that incite concern about aviation and travel
Use expressions that protect consumers
Comply with laws, regulations, and other voluntary rules for competition
Do not use copyrighted materials or protected items such as symbols,
slogans, and names, without express permission from the rights border
Avoid any risk of defaming a member of an imperial family, royal family,
head of state, national flags of countries, etc. and respect their dignity
Never use expressions that slander, ostracize, or libel others, even if such
accusation has been proven
Do not use expressions that may be construed as political propaganda or
an endorsement of a potential candidate
Never use expressions that aim to promote certain doctrines or beliefs
When using an amateur sports organization or athlete in an advertisement,
comply with all relevant rules and regulations
Do not use fallacies, exaggerated expressions or expressions that may
cause the reader to be misled or make an over evaluation.
When using superlative or absolute expressions such as “Largest in
Japan” or “First in Japan”, always provide investigatory documentation or
other objective proof by a third party. As a general rule, use the latest data
within one year.
When providing statistics, always cite the source and the name of the
research organization
Do not use expressions that obscure accountability, ambiguous
expressions, or expressions that create doubt about effect and efficacy
Always include a warning phrase that prohibits underage drinking such as
“Minors are prohibited from purchasing or drinking alcohol”
Do not use expressions that disrupt the social order and morality
No advertising about the dismissal of any individual will be allowed
No advertising intended to express an apology or excuse will be allowed
No opinion advertising will be allowed
No advertising about any matter pending in court will be allowed
Expressions which arouse speculation and temptation are forbidden
ANA reserves the right to refuse and reject any other expressions or
content that it deems inappropriate
・
・・・・
・
・
・
・・
・
・
・
・
・
・・・・・・・
Please submit your advertisement in complete, electronic file format
Type of file: PDF (Graphic mode more than 350 dpi), Adobe Illustrator
versions 5.5 and above. Quark versions 4 and above. All fonts must be
converted to outlines
When submitting an advertisement, please provide paper and color
samples and a file specification sheet along with the electronic file
In the case of a bleed advertisement please place the name of your
company and all copy within at least 10mm from all sides of the trim size
of the advertisement, Please also provide a bleed margin of 3mm or more
on each side
Clearly state the usage restrictions and required manners on board a flight
in those advertisements concerning electronic devices which have
onboard usage restrictions
With respect to the nature of the magazine as an in-flight magazine,
please refrain from including a mail-in information request coupon
The only two-dimensional barcodes you may include in your
advertisement are QR codes
Please contact us for detailed specifications on other matters concerning
electronic advertisement files
・・
・
・
・
・
・
・
With the exception of special pages, you may not specify the page on
which your advertisement will appear
Please submit only pure advertisements. Advertorials not accepted
All advertising pages are printed offset in four colors. The rate of your
advertisement will not change even if you specify printing in three colors or
less
You can not specify a certain cabin/class or flight route
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ANA holds prior screenings of companies and their promotional products
There is a possibility no placement items will remain for the return flight
Placement may not be possible in the planned aircraft types due to
unexpected aircraft type changes
The cabin crew will place precedence on cabin duties and safety tasks, so
placement may not be possible for some flights
Cabin crew cannot perform sampling activities in accordance with ANA's
service criteria
ANA will provide the specification of products suited to aircraft loading
(Size limitations, container to store products, etc.)
We may request delivery in installments depending on the length of the
contract period and specifications
This media is offered on a contract basis for a fixed period of time. We do
not offer contracts based on distribution volume
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After completion, we will provide the number of implemented fights and
images of implementation
Generally we will not return placement product stock after the end of the
promotion period
Please submit a recording sheet that lists the title, language, length/ time
code, and size
Please submit your commercial in VIDEOdata(MPEG4),DVD.
Screen size should be 16.9 (squeeze)
Please inquire with us for other detailed specifications regarding
commercials
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Make sure the recording of the commercial does not begin from
timecode”00:00:00:00f”
The timecode may be either in NDF or DF format
Please provide a color bar and credits
Please set the volume level according to digital video standards
Sky Vision
As the large onboard screens and small monitors for Sky Vision do not
produce audio, we recommend displaying captions. (Audio can be heard
from a designated audio channel using headphones)
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You cannot specify advertisements to any certain position or movie (for
Sky Channel Commercials)
We do not impose a ”1 company per industry” restriction
Commercials may not be shown to schedule due to changes in
operational status and aircraft
This media is offered on a contract basis for a fixed period of time. We
cannot refund, reduce or replenish fees due to operational status or
showing frequency
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・ Please refrain from posting 2D barcodes (QR codes).
ANA MEDIA KIT | 14