AGENDA Join Zoom Meeting

ADA ASSISTANCE: If you are a person with a disability who needs special accommodations in order to participate in this proceeding, please contact the County Administrator's Office, by phoning (305) 292-4441, between the hours of 8:30 a.m. - 5:00 p.m., no later than five (5) calendar days prior to the scheduled meeting; if you are hearing or voice impaired, call "711".

AGENDA MONROE COUNTY TOURIST DEVELOPMENT COUNCIL

DISTRICT III ADVISORY COMMTTEE REGULAR SESSION, WEDNESDAY, MARCH 2, 2022, 9:30 a.m.

Join Zoom Meeting https://us02web.zoom.us/j/89707961489

It is recommended that TDC/DAC members, Staff and Agencies sign into their Zoom account and access the meeting with the above link. The meeting may also be accessed: Meeting ID: 897 0796 1489 One tap mobile +13126266799,,89707961489# US (Chicago) +19292056099,,89707961489# US (New York) *Any person that wishes to be heard on any agenda item shall notify administrative staff prior to the start of the meeting. A. CALL TO ORDER B. ROLL CALL C. AGENDA: 1. Additions to and Approval of the Agenda/Bulk Items 2. Capital Application Workshop D. APPROVAL OF THE MINUTES: 1. January 12, 2022 Regular Meeting Minutes 2. December 14, 2021 TDC Meeting Minutes – FYI E. Budget: 1. FY 2022 Budget 2. Four Penny Revenue Report F. District III Public Relations 1. Monthly Report from NewmanPR – FYI G. ADVERTISING:

1. Advertising Recap – FYI 2. Discussion re: FY 2023 Media Input

H. MARKET RESEARCH:

1. D360 Report and Key Data Vacation Rental Report – FYI

I. VIS REPORTS: 1. Visitor Information Services Report – FYI J. WEBSITE:

1. Two Oceans Digital Report – FYI 2. District Google Analytics

K. OLD BUSINESS:

https://us02web.zoom.us/j/89707961489

https://us02web.zoom.us/j/89707961489

L. NEW BUSINESS: 1. Operations Manual Update – FYI 2. Annual Report - FYI

3. Written Review of Recent Events Funded by DAC 4. Consideration and Action re: Extension to Agreement with Coral Restoration

Foundation, Inc. for the CRF – Coral Restoration – Marathon Project 5. Consideration and Action re: Extension to Agreement with Dolphin Research

Center, Inc. for the DRC Restore Dolphin Lagoons Project 6. Presentation: TDC Community Outreach Action Plan 7. Update Re: February 8, 2022 TDC Meeting

M. GENERAL DISCUSSION N. PUBLIC/INDUSTRY INPUT O. ADJOURNMENT PLEASE ADVISE THE ADMINISTRATIVE OFFICE IF YOU ARE UNABLE TO ATTEND THE MEETING AT 305-296-1552 OR 1-800-648-5510

C.2.

DATE: February 17, 2022

To: District Advisory Committee Members

FROM: Ammie Machan, Administrative Assistant

RE: Capital Project Application Workshop

The TDC Administrative Office will be advertising a Request for Applications for FY 2023 Capital (Bricks and Mortar) Project funding commencing February 23, 2022 with a deadline for receipt of applications of April 27, 2022. During the March DAC Meetings, TDC staff will present a workshop to inform interested applicants, as well as DAC Members, the process for applying for funds. If you know of anyone who may be interested in applying for these funds, please invite them to attend the meeting or ask them to contact the TDC Administrative Office at 305-296-1552. The TDC Administrative Office has created an electronic workshop packet and has provided the link to those persons on the capital application notification list. The workshop packet may be downloaded from: https://fl-monroecounty.civicplus.com/DocumentCenter/View/30451/2023-Capital-Workshop-Packet

I have attached a copy of the application so that you may follow along during the workshop.

https://fl-monroecounty.civicplus.com/DocumentCenter/View/30451/2023-Capital-Workshop-Packet

https://fl-monroecounty.civicplus.com/DocumentCenter/View/30451/2023-Capital-Workshop-Packet

CAPITAL PROJECT SCHEDULE

FY 2023

TDC APPROVAL TO ADVERTISE: February 8, 2022 BOCC APPROVAL TO ADVERTISE: February 16, 2022 NOTICES SENT TO INTERESTED PERSONS February 9, 2022 (noting pending BOCC approval) ADVERTISE RFP: February 23, 2022 DAC WORKSHOPS: March 1st and 2nd, 2022 64 DAYS DEADLINE: April 27, 2022 DAC DEADLINE: June 17, 2022 DAC APPROVAL: June 28th and 29th 2022 TDC APPROVAL: July 19, 2022 BOCC APPROVAL AFTER OCTOBER 2022

Monroe County Tourist Development Council FY 2023 Capital Project Application

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MONROE COUNTY TOURIST DEVELOPMENT COUNCIL

FY 2023 CAPITAL PROJECT (BRICKS AND MORTAR) FUNDING APPLICATION

REQEUST FOR APPLICATIONS FOR CAPITAL PROJECTS (BRICKS AND MORTAR) All respondents must use the current application downloaded from the website www.demandstar.com. Use of any other application will result in your application being rejected. All directions within the application must be followed or it will not be accepted.

APPLICATON DEADLINE: Wednesday April 27, 2022 All applications should be received no later than 5:00 p.m. (close of business day)

Pursuant to F.S. 50.0211(3)(a), all published competitive solicitation notices can be viewed at: www.floridapublicnotices.com, a searchable Statewide repository for all published legal notices. Requirements for submission and the selection criteria may be requested from DemandStar at www.demandstar.com OR www.monroecountybids.com. The Public Record is available upon request.

Monroe County Purchasing Department receives bids electronically. Please do not mail or attempt to deliver in person any sealed bids. Mailed/physically delivered bids/proposals/responses WILL NOT be accepted.

The Monroe County Purchasing Department hereby directs that bids be submitted via email to: [email protected], no later than 5:00P.M., on April 27, 2022. Your subject line must read as follows:

FY 2023 BRICK and MORTAR CAPITAL PROJECTS 04/27/2022

Files that do not contain this subject line WILL BE REJECTED. Please note that the maximum file size that will be accepted by email is 25MB. Please plan accordingly to ensure that your bid is not rejected due to the file size. Should your bid documents exceed 25MB, in advance of the bid opening, please email: [email protected] so accommodations for delivery of your bid can be made prior to the bid opening. Please be advised that it is the bidder’s sole responsibility to ensure delivery of their bid and waiting until the bid opening to address or confirm your bid submission delivery will result in your bid being rejected.

The bid opening for this solicitation will be held virtually, via the internet, at 9:00 A.M., on April 28, 2022. You may call in by phone or internet using the following:

Join Zoom Meeting https://mcbocc.zoom.us/j/4509326156

Meeting ID: 4509326156 Additional ways to access this Zoom meeting can be found in the legal noticed posted on

Demandstar.com All inquiries and correspondence, other than submission of application, should be made to the Monroe County Tourist Development Council. Contact Maxine Pacini or Ammie Machan at (305) 296-1552. Email correspondence should be address to [email protected]. Questions regarding permissibility of your project submitted less than 10 business days prior to the deadline date may not be answered.

http://www.demandstar.com/

http://www.floridapublicnotices.com/

http://www.demandstar.com/

http://www.monroecountybids.com/

mailto:[email protected]


https://mcbocc.zoom.us/j/4509326156



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CAPITAL PROJECT FUNDING PROCESS

This application is intended for applicants whose facility has a primary purpose of promoting tourism. The Monroe County Tourist Development Council (TDC) administers the four (4) cent bed tax collected for the purpose of promoting the Florida Keys as a tourist destination. Each year, the TDC advertises a Request for Applications (RFA) for Capital Project funding through the TDC. Projects must be owned and operated by either a governmental entity or non-profit organization. Individuals and for-profit organizations and companies are not eligible to apply for Capital Project funds. Applicants must be registered to do business in Florida. All applications will be reviewed by the appropriate District Advisory Committees (DAC’s), who shall make recommendations on funding the project to the TDC. Upon approval of recommended funding allocation by the TDC, the administrative office will coordinate with the project manager to establish an agreement for the project and will present the proposed agreement to the County for final approval. This application may be funded up to one hundred percent 100% reimbursement of funds expended by any individual non-profit organization and governmental entities. The applicant must show that all funds (100%) are available for the project at the time of application so that there is no delay in the progress of the project, and that TDC funding is not used as “matching” funds. If an applicant applies for funding in more than one District for their Capital Project, they may either:

Apply for a specific portion of the total funding request in multiple Districts. Each DAC will be informed of the amount requested in each DAC and will consider only the amount requested in their specific District. (Preferred method)

or

Only under emergency circumstances, i.e. projects that need to be completed due to emergency circumstances (an immediate danger to the public health or safety or a danger of loss of public or private property that requires immediate action), may an applicant apply for the full funding request across multiple DACs. The Applicant must submit documentation or a detailed explanation of the emergency circumstances relating to the project. Each DAC will consider the total funding request and will be informed that the funding request is across multiple Districts. If the project is partially funded by a DAC, the funding request for the other DACs will be reduced by that amount, and the DAC members will be informed of the funding recommendations made by the other DACs. Once a DAC has approved the final funding allocation recommendation, the funding process does not allow for that amount to be increased or decreased based upon subsequent funding allocations made by other DACs.


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IMPORTANT INFORMATION

All information furnished or disclosed as part of the application process is considered public record by the laws of the State of Florida. The applicant shall not lobby, solicit or act to influence the advisory committee members and/or the TDC board members in any way that may have an effect on the outcome of the competition, discussion or negotiations leading to the allocation of funding, or an award of an agreement as reviewed and approved by the County Attorney’s office. Such action may lead to withdrawal of the application from consideration. Commencement of Project: No portion of the project for which you are seeking TDC funding may commence prior to the approval of an agreement by the Monroe County Board of County Commissioners. Once your agreement has been approved by the BOCC then the project work described in Exhibit A must commence before the end of the Fiscal Year in which it is funded. Example: FY 2022 funding would be October 2021 to September 30, 2022, or between the date of BOCC approval of your agreement and September 30, 2022. Proof that the project commenced within the Fiscal Year funded may be requested by the TDC administrative office. For projects requesting $19,999.99 and under, please see page 7. Prior to filling out application, please go to www.sunbiz.org to ensure that your organization is registered to do business in the State of Florida. Only applicants that are duly registered will be accepted. Print out and attach as Exhibit A. Cost of preparation and submission of the application is the responsibility of the applicant. Applicant shall complete, sign (by an authorized officer) and submit the application to the Monroe County Purchasing Department. Completed Application: The application shall be considered complete upon receipt and should stand alone with no other information being provided after-the-fact other than any additional information that may be requested by the TDC administrative office, or questions from the DAC at the allocation meeting. All attachments should be noted as such in the top right-hand corner of each sheet. Applicants shall familiarize themselves with referenced online materials noted in this application. A sample agreement can be found at: https://www.monroecounty-fl.gov/DocumentCenter/View/22010/Sample-Capital-Agreement Any part of the project for which the applicant wishes to seek reimbursement from the County must NOT commence prior to the date of County (BOCC) approval. Be advised that if your organization is awarded funding you will be required to enter into an agreement which delegates you to maintain accurate and complete documentation of the project. You will be required to obtain a signed amendment to agreement before making any

http://www.sunbiz.org/

https://www.monroecounty-fl.gov/DocumentCenter/View/22010/Sample-Capital-Agreement

https://www.monroecounty-fl.gov/DocumentCenter/View/22010/Sample-Capital-Agreement


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substantive changes to the project or you may nullify the County’s obligation to pay. You will be required to comply with the following reimbursement procedures outlined in the sample reimbursement packet which can be found at: https://www.monroecounty-fl.gov/DocumentCenter/View/12300/Sample-Reimbursement---Capital?bidId= The recipient of TDC capital project funding shall designate a project manager if no licensed architect, engineer or general contractor is involved in the project. If the project is performed by County or City personnel, the project manager shall be the engineer, building official or construction manager of that local government. Taxes: The TDC/County is exempt from Federal, Excise and State of Florida Sales Tax. Maintenance: The applicant shall be responsible for all maintenance and operational costs of the premises improved or constructed with the use of funding from the TDC/County. The applicant shall be responsible to the TDC/County for the safekeeping and proper use of the property entrusted to applicant’s care, to include any and all insurance for the value of the equipment and any maintenance or service contracts relating to such equipment for its service life. Any disposal of assets procured through funding under this agreement shall comply with chapter 274, F.S. or chapter 617 F.S., dependent upon the type of entity funded under this agreement. Permits: Applicant shall be responsible for securing all federal, state and local development approval and permits necessary to complete the project. Award of funds under this application does not indicate any development approval by the County and applicant shall be required to comply with all County concurrency requirements under land use laws of the County and State. The TDC/County shall reimburse not for profits for the cost of permits required to complete the physical brick and mortar portion of the project as outlined in the scope of services (Exhibit A) of the final agreement. Applicant shall submit for reimbursement for permits within the last segment of their proposed project. The TDC/County will not reimburse for permits obtained prior to approval of a funding agreement by the BOCC. Insurance: Applicants requesting $20,000 or more in funding shall complete Exhibit R (pg. 23-27 of application). Applicant shall provide the TDC/BOCC with current insurance certificates as per the requirements set forth within the funding agreement. The TDC/County shall not reimburse for the cost of insurance relating to the project for which the applicant is receiving funding. Performance Guarantee: A successful applicant shall warrant, by signing this application, that applicant has the financial capability of completing the project as planned without the need to request further funding from TDC/County for same. Applicant shall warrant, by signing this application, and confirm in writing (in the form of bank statements; signed letter from the bank stating that the funds are in the bank for the specified project; documentation provided by a financial institution of a line of credit assigned to the specific project within the application) that applicant has the funds in place at the time of the application for grant funds to be able to complete the project prior to seeking reimbursement of TDC funds. Applicant may be asked to provide proof that the funds are available to complete all outstanding TDC grants in addition to this application. Applicants may also be asked to provide proof that the funds are available if requesting an amendment to agreement. A governmental applicant shall provide a line item

https://www.monroecounty-fl.gov/DocumentCenter/View/12300/Sample-Reimbursement---Capital?bidId=

https://www.monroecounty-fl.gov/DocumentCenter/View/12300/Sample-Reimbursement---Capital?bidId=


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budget for the project in application, and proof that the budget has been adopted by governing board of that entity. The applicant, by signing the application certifies that: applicant, its principals, and any previously owned business is/are not and have never been in default to Monroe County under the terms of any contract. (Default means failure to fulfill contractual obligations where County had to take legal action to obtain remedy or where a bonding company had to make good for applicant.) In-Kind Services: Non-Profit Organizations that do not apply for 100% of their total project cost may utilize up to 50% of their funding obligation (out of pocket cost) in the form of in-kind services which relate to the permissible elements of the project. In-kind services mean donated/free/volunteered labor; materials; goods; and services. Applicant shall provide a schedule of values for each unit of in-kind services and/or goods at the time of the application. Volunteered labor, as a component of in-kind services, will be calculated at a reasonable hourly rate for the type of work/services being performed (e.g. an architect who volunteers to paint will be able to seek reimbursement for the reasonable rate for the painting work performed not the professional rate of an architect). Should funding be allocated, County/TDC reserves the right to deny the application of certain in-kind services and goods and to negotiate a revised schedule of values for permissible items. For example, County will not accept as in-kind services, the waiver of governmental fees, or in-kind towards the acquisition of property. The amount of in-kind services you note within your application shall be entered into your final agreement. Applicants will be able to request additional allowable in-kind services after submission of application only if the applicant does not receive the full TDC funding requested in the application. In-kind services will not be reimbursed to the applicant. Project Quotes and Bidding Process: Governmental Entities: An applicant which is a governmental entity shall comply with the procurement regulations and policies to which it is subject. A copy or link to these policies will need to be submitted as part of your reimbursement request. Not-for-Profits: Work under $50,000 requires three written quotes or a notarized statement as to why such written quotes were not obtainable for the work to complete the project. Work $50,000 or more requires a competitive bid process. This documentation will need to be submitted as part of your reimbursement request. Construction and Other Contracts: Applicant, by signing the application, warrants that, if awarded funds for the project, all contracts, for construction or otherwise, to complete the project shall be met in compliance with all applicable laws and County purchasing policy and to comply particularly with F.S. Chapter 255, Chapter 274 and Chapter 287. Applicant further agrees to provide TDC/County and their designated representatives with:

a) Access to the project premises for inspection of the progress of the project; b) Documentation including copies of all sub-contractors/Requests for Bids verifying

compliance with purchasing/construction/architectural contract requirements of the County {Notice to owner: list of sub-contractors must be provided to County}; and

c) Access to all records concerning the project. These records must be retained by applicant for a minimum of four (4) years after the termination date of agreement. The requirement may be for a different time period than that required by other government agencies. All records must be kept in accordance with Generally Accepted Accounting Principles.


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Termination for Default/Convenience: The TDC/County reserves the right to terminate any agreement if, in its opinion, there shall be a failure at any time to properly perform faithfully any portion of the project as funded by TDC/County according to the plan presented within the application, or as modified and accepted in writing by TDC/County. Further, TDC/County reserves the right to terminate payments under this agreement should the anticipated funding become unavailable for any reason. Should termination occur under this provision, TDC/County shall give the applicant thirty (30) days’ notice prior to termination. Payments: Applicants shall submit all documentation required by the County Finance Department in accordance with instructions from said department, prior to payment of any funds awarded. The TDC Application for Payment forms provided in the TDC reimbursement package shall be used. Ten percent (10%) of every progress payment shall be withheld by County until certification of completion of project. Design/Architectural Costs: Final design plans and architectural costs will be paid upon completion of the physical bricks and mortar portion of the project outlined within the agreement. Applicant shall submit for reimbursement of final design plans and architectural services within the last segment of their proposed project (Exhibit A). This is to ensure that TDC dollars are used for completed projects that are open to the public. No portion of the final design plans or architectural drawings for which you are seeking TDC funding may commence prior to the approval of an agreement by the Monroe County Board of County Commissioners. Applicant may submit a preliminary plan within their application to provide the District Advisory Committee and TDC with an idea of the proposed plan. Acquisition of Property: Applications for acquisition of property will only be considered if the applicant can confirm availability of funding for one hundred percent (100%) of the purchase price through a bank statement showing that the entity has funding set aside in a line item for the purchase of the property, or that a loan from a financial institution has been fully approved; there are no liens on the property; and a clear title of ownership will be held by the entity requesting funding upon the closing of the purchase of the property. A clear title in the name of the contracting entity will be required to submit for reimbursement of the TDC funds allocated. The property shall be used for a minimum of ten (10) years as a tourist facility. The County will evaluate non-compliance of use as a tourist facility and upon request by the County the applicant shall pay a prorated reimbursement of funding allocated. The purchase or down payment of the property may not commence prior to approval of a funding agreement between the County and the contracted entity. No in-kind services apply to the purchase of property, and payment will be made in one reimbursement check upon completion of the requirements set forth within the funding agreement. A Restrictive Covenant on the property will be required to secure TDC/County funds. Acknowledgements: Applicant shall be required to display an appropriate public acknowledgement of the support of the Monroe County Tourist Development Council in a publicly prominent area of the project. Funding Allocations: DAC recommendations on funding allocations shall be limited to recommending allocations which do not exceed the amount requested by the applicant.


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Funding requests may be denied or reduced to a lesser amount than requested by the applicant. Projects Requesting $19,999.99 and Under: Projects requesting $19,999.99 and under may enter into a “Streamlined Process”.(this eliminates the requirement for a formal contract to be entered into with the Board of County Commission which allows for a faster start time for your project; insurance documentation; and County Engineering Department approval of work completed) whereby the applicant will swear or affirm that the work will be completed in accordance with the Streamline Process. Upon approval by the TDC, the administrative office will provide the applicant with a commencement date; project summary sheet; and reimbursement packet. Applicant will be required to comply with reimbursement procedures outlined in the sample Project Summary Sheet, which can be found at: https://www.monroecounty-fl.gov/DocumentCenter/View/13389/Sample-TDC-Project-Summary-Sheet-for-Projects-1999999-and-Under?bidId= Public Facilities: TDC Capital funding may be utilized to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate, or finance public facilities, if needed to increase tourist related business activities and in accordance with the conditions as set forth in F.S. 125.0104(5)(a)(6). These conditions include:

1) The use must be approved by a vote of at least two-thirds of the BOCC 2) An independent analysis, performed at the expense of the TDC, must demonstrate the

positive impact of the infrastructure project on tourist related business in the county 3) No more than 70% of the cost of the project may be paid by the TDC

Applicants submitting an application for a Public Facility should complete the section on pg. 13 pertaining to Public Facilities, the application for the project will be submitted as one application with two segments. The first segment of the project should include the request for the independent analysis “study”, including an estimated completion date and funding request (100%) for the study. The second segment of the project should include the physical portion of the project. The applicant may request and may be allocated up to 70% of the total project cost for this segment. Upon approval by the DAC and TDC, an agreement including both segments will be placed on a BOCC agenda and must receive a two-thirds vote to utilize the funds. Upon approval by the BOCC, the applicant will be responsible for coordination of the study and will receive 100% reimbursement of the total cost of the study segment of the project, subject to the cap on expenditures for that segment as set forth in the agreement. If the study shows a positive impact of the project on tourist-related businesses, the remaining segments of the project will move forward as set forth in the agreement. If the study does not show a positive impact of the project on tourist-related businesses, then the remainder of the agreement will terminate. Regardless of the outcome of the study, the applicant will be reimbursed for the cost of the study, subject to the caps on expenditures set forth in the agreement. For more information on the process please refer to the flow chart located here: https://www.monroecounty-fl.gov/DocumentCenter/View/16271/Public-Facilities-Category_flowchart?bidId= “Public facilities” means major capital improvements that have a life expectancy of 5 or more years, including, but not limited to, transportation, sanitary sewer, solid waste, drainage, potable water and pedestrian facilities. Public Record: All information furnished or disclosed as part of the application process is considered public record by the laws of the State of Florida.

https://www.monroecounty-fl.gov/DocumentCenter/View/13389/Sample-TDC-Project-Summary-Sheet-for-Projects-1999999-and-Under?bidId=

https://www.monroecounty-fl.gov/DocumentCenter/View/13389/Sample-TDC-Project-Summary-Sheet-for-Projects-1999999-and-Under?bidId=

https://www.monroecounty-fl.gov/DocumentCenter/View/16271/Public-Facilities-Category_flowchart?bidId=

https://www.monroecounty-fl.gov/DocumentCenter/View/16271/Public-Facilities-Category_flowchart?bidId=


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Submission of Application: Applications must be submitted by the deadline date and in the manor listed on the first page of this application. It is applicants’ sole responsibility to ensure that the application is successfully received prior to the application deadline. Please note if you submit more than one email only one autoresponder message will be sent. If you do not receive confirmation of your submission, it is the applicant’s responsibility to follow up prior to the application deadline. Below is the response that you will receive if your submission is successfully received. Email Auto Responder:

Your bid/proposal/response was successfully received by the Monroe County Purchasing Department. The bid opening will occur at the date and time set forth in the Notice of Competitive Solicitation. Thank you.

DISTRICT ADVISORY COMMITTEE WORKSHOPS FOR APPLICANTS

Workshops will be held in each of the districts at the following times via zoom for those applicants that are interested in applying for funding. Attendance is strongly recommended. Please note that all dates and times are subject to change and can be confirmed by calling the TDC administrative office at (305) 296-1552. District I Wednesday March 2, 2022 3:00 p.m. Zoom Meeting ID: 833 1247 7494 District II Tuesday March 1, 2022 6:00 p.m. Zoom Meeting ID: 884 8909 9706 District III Wednesday March 2, 2022 9:30 a.m. Zoom Meeting ID: 897 0796 1489 District IV Tuesday March 1, 2022 2:00 p.m. Zoom Meeting ID: 874 4022 4835 District V Tuesday March 1, 2022 10:00a.m Zoom Meeting ID: 870 3830 1989


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PERMISSIBLE USES FOR CAPITAL PROJECT FUNDS

This application is intended for applicants whose facility has a primary purpose of promoting tourism. All capital projects funded by TDC shall be owned and operated by either a governmental entity or non-profit organizations and open to the public. Individuals and for-profit organizations and companies are not eligible to apply for Capital Project funds. Applicant shall provide proof of property ownership, long term lease, or service contracts for consideration of funding, and should show sufficient expertise or financial capability to operate such facilities. Tourist Development Council capital project funds may be used in Monroe County as follows: 1. To acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or

promote one or more: Publicly owned and operated convention centers, sports stadiums, sports arenas, coliseums or auditoriums within the boundaries of the county or subcounty special taxing district in which the tax is levied; Auditoriums that are publicly owned but are operated by organizations that are exempt from federal taxation pursuant to 26 U.S.C. s. 501(c)(3) and open to the public within the boundaries of the county or subcounty special taxing district in which the tax is levied; or Aquariums or museums that are publicly owned and operated or owned and operated by not-for-profit organizations and open to the public, within the boundaries of the county or subcounty special taxing district in which the tax is levied; or Zoological parks, fishing piers or nature centers which are publicly owned and operated or owned and operated by non-profit organizations and open to the public; and 2. To finance beach park facilities, or beach, channel, estuary, or lagoon improvement,

maintenance, re-nourishment, restoration, and erosion control, including construction of beach groins and shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public assess as those used relate to the physical preservation of the beach, shoreline, channel, estuary, lagoon, or inland lake or river.

3. To acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate, or

finance public facilities, if public facilities are needed to increase tourist related business activities and in accordance with the conditions as set forth in F.S. 125.0104(5)(a)(6.)

Authorized uses of revenue must be in compliance with Florida Statute 125.0104, as may be amended from time to time.


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APPLICATION FOR CAPITAL PROJECT FUNDING

This application is to request funding from the following District:

District I: Key West – (shall encompass the city limits of Key West)

District II: Lower Keys – (city limits of Key West to west end of Seven Mile Bridge)

District III: Marathon – (west end of Seven Mile Bridge to Long Key Bridge)

District IV: Islamorada – (between Long Key Bridge and Mile Marker 90.939)

District V: Key Largo – (from Mile Marker 90.940 to the Dade/Monroe County Line and any portions of mainland Monroe County)

APPLICANT ORGANIZATION: Organizaton Name Here (Registered business name EXACTLY as it appears on www.sunbiz.org. Attach as Exhibit A

Type of Applicant: Non-Profit Governmental Entity

Project Title: FEDERAL EMPLOYER’S IDENTIFICATION NUMBER OF APPLICATIONS ORGANIZATION

DESIGNATED PROJECT CONTACT PERSON: Please provide a contact for general correspondence for this project. The person listed below should be able to accept responsibility for receipt of information including agreement and reimbursement information. Name and Title: Telephone/Mobile Number: Email Address: Address:

Website for Facility:

LOCATION OR ADDRESS OF PROJECT: Provide physical (postal service) address, RE# and legal description (lot, block, subdivision) and attach map.

http://www.sunbiz.org/


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WHICH OF THE FOLLOWING APPLIES TO YOUR FACILITY? Publicly owned and operated Owned and operated by a non-profit organization

Publicly owned and operated by a non-profit organization

WHICH OF THE FOLLOWING BEST DESCRIBES YOUR FACILITY?

Convention Center Sports Stadium Sports Arena Coliseum

Auditorium Aquarium Museum Zoological Park

Nature Center Fishing Pier *Beach or Beach Park Facility, channel, estuary or lagoon

Public Facilities in accordance with conditions set forth in F.S. 125.0104(5)(a)(6) WHICH OF THE FOLLOWING APPLIES TO YOUR PROJECT?

Acquire Construct Extend Enlarge Remodel

Repair Improve *IF YOU CHECKED THE BOX FOR BEACH OR BEACH PARK FACILITY, WHICH OF THE FOLLOWING APPLIES:

Improve Renourishment Restoration Erosion Control

Maintenance Construct Repair If the TDC/County requires a Conservation Easement Deed or mortgage note requiring repayment of TDC monies in the event of transfer of ownership or change in use of the premises, would you be agreeable to executing same?

Yes No CODE ENFORCEMENT: Does your organization/property have any outstanding code violations and/or fines/costs or liens? (please note that pursuant to Section 2-25(e), Monroe County Code, organizations with outstanding code compliance fines are not eligible to receive grants or contracts from the county until such time as the fines are resolved through payment or settlement). Yes No. I you have answered yes, please explain below:


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Please only complete the section of page 12 or 13 which corresponds to your type of application

Non-Profit Organizations

Payment may be up to one hundred percent (100%) reimbursement of the total cost of each segment of the project, subject to the maximum reimbursement amount of expenditures for each segment (if the project work is segmented) as set forth in the agreement. Applicant must be prepared to pay the entire cost of each segment of work in advance of seeking the up to one hundred percent (100%). For purposes of this application no more than fifty percent (50%) of out of pocket cost for non-profits shall be of in-kind services and materials, and no in-kind services shall be reimbursed. If the TDC Funds Requested are allocated at less than 100% of the total project cost, only then may the organization request to allow additional in-kind services after submission of the application, which must be entered into the final agreement. The project may be broken down into 2 or 3 segments. When one segment is completed, reimbursement of the TDC portion of that completed segment cost can be applied for through the TDC. For acquisition of property, see importation information on page 6.

Total Project Cost:

TDC Funds Requested: (up to 100% of Total Project Cost)

Organizations Out of Pocket Cost: (Total Project Cost less TDC Funds Requested)

Confirmed In-Kind Services: (Up to 50% of Out of Pocket Cost)

Confirmed/Available Hard Dollar Funds: (Total Project Cost Less In-Kind Services)

Organizations Financial Investment: (Out of Pocket Cost Less In-Kind Services)

$ $ $ $ $ $ In the space below list all in-kind services and goods and their values. These values are subject to negotiation with the TDC/County Please refer to page 4 of this application.

Governmental Entities

Payment may be up to one hundred (100%) reimbursement of the total cost of each segment of the project, subject to the cap on expenditures for that segment as set forth in the agreement. Applicant must be prepared to pay the entire cost of each segment in advance of seeking up to 100% reimbursement. The project may be broken down into 2 or 3 segments. For acquisition of property see important information on page 6. Total Project Cost:

TDC Funds Requested: (Up to 100% of total Project Cost)

Governmental Agency Out of Pocket Cost: (Total Project Cost less TDC Funds Requested)

I have highlighted the line item(s) in budget for this specific project. Enclose portion of line item budget as proof of funding for Exhibit B

$ $ $


13

Public Facilities

Segment #1 – Study

Payment will be 100% reimbursement of the total project cost of the study segment of the project, subject to the cap on expenditures for that segment as set forth in the agreement. Applicant must be prepared to pay the entire cost of this segment in advance of seeking reimbursement. The project may be broken down into additional segments. For acquisition of property see importation information on page 6. Total Study Cost:

TDC Funds Requested: (up to 100% of Total Study Cost



$ $ $

Estimated Completion date for study:

Segment #2 – Project Payment will be up to 70% reimbursement of the physical project segment, subject to the cap on expenditures for that segment as set forth in the agreement. Applicant must be prepared to pay the entire cost of each segment in advance of seeking reimbursement. The project may be broken down into additional segments. For acquisition of property see importation information on page 6. Total Project Cost: (not including study)

TDC Funds Requested: (up to 70% of Total Project Cost



$ $ $


14

TDC requires confirmation in writing that the project funds are in place at the time of this application for grant funds (see Performance Guarantee on page 4). Enclose proof of funding as Exhibit B. In the space below list the specific items/services, and the estimated dollar amount for each of those items/services that your requested TDC funds will be spent on (please do not include contingency fees, warranty fees or items relating to administrative, office or retail space as part of your budget):

1. Use:

a) Original use of structure/facility and date of construction:

b) Present Use:

c) Proposed Use:

d) Attach photograph of existing site as Exhibit C. e) Historic designation: Indicate whether the property has been listed in the National

Register, is located in a National Register district, is a locally designated historic landmark or is located in a locally designated historic district. If located within a historic district, provide the official name of the district. This information is available from the planning agency having jurisdiction over the property.

2. All Capital projects funded by the TDC shall be owned and operated by a governmental

entity or non-profit organization. Applicant shall provide proof of property ownership, long term


15

lease or service contracts for consideration of funding and should show sufficient expertise or financial capability to operate such facilities (Enclose as Exhibit D).

Ownership or other interest in property by applicant: a) Official records reference for ownership documentation b) If not owned by applicant, provide long term lease of property or service contract

and provide notarized consent letter from owner for use of property as outlined in this application.

3. If proposed project calls for transfer of title of real property to County, at least two (2)

current real estate appraisals and one (1) environmental assessment shall be provided (Enclose as Exhibit E). The TDC/County shall ascertain, prior to acceptance of any donation or prior to the purchase, that the property will pose no environmental hazard or liability for same, to County. The TDC/County must also ascertain permissible governmental interest in the transfer of title. Indicate any such proposed title transfers here:

4. This paragraph applies only to an acquisition funding request, but you will still need to

complete items 5-13, whether this is a new construction or renovations, additions, or exhibits. Indicate the area of the property to be acquired in acres:

In evaluating applications for acquisition funding, an important consideration is the appropriateness of the size of the site to be acquired. Determinations of the appropriateness of the site size will be made on a case by case basis and will depend on the characteristics for which the property is considered to be significant. Sufficient property should be acquired to assure that the historic relationship of a structure or archaeological site to its surrounding environment is preserved. However, it is important that no more property than is necessary to achieve established preservation objectives be included in the acquisition project application. As this factor is crucial to favorable consideration of your grant application and will have substantial impact on the cost of the required application documentation, we encourage prospective applicants to consult with the staff of the TDC administrative office prior to initiating the required documentation.

5. Protection of Property: Indicate any type of state or federal protection currently afforded the property. It may be that more than one type may be applicable. Provide citations for applicable local protective ordinances. Include copies of property-specific restrictive legal instruments in an attachment (Enclose as Exhibit F). By signing and submitting this application, the proposer warrants that all restrictions are disclosed. Failure to include every restriction on the property may result in immediate termination of any agreement and demand for return of any monies paid thereunder.


16

6. Is the property threatened by imminent destruction, deterioration or other loss which may include demolition, vacancy, severe deterioration, loss of structural integrity, encroaching development, adverse environmental conditions, vandalism, etc.? Be specific regarding the nature of immediacy of the threat. If so, describe in detail:

7. a) Are there any building restrictions on the site? If so, describe. Attach copies of all

recorded easement and restrictive covenants. By signing and submitting this application, the proposer warrants that all restrictions are disclosed. Failure to include every restriction on the property may result in immediate termination of any agreement and demand for return of any monies paid thereunder (Enclose as Exhibit G).

b) Is the proposed project compatible with the County’s and/or the Municipality’s

Concurrency Requirements under the existing and proposed Land Use Comprehensive Plan?

Yes No

Describe below how you have ascertained such compatibility. Note if your description does not provide information on about existing permits and/or review by the appropriate Planning Department, your application your application shall be rejected. Please list all permits required to complete this project.

c) Does the site contain endangered or threatened species of flora or fauna?

Yes No If yes, attach explanation as Exhibit H

d) Indicate, whether or not the project will be accessible to the handicapped per Chapter 553, Part V Florida Statutes and the Americans with Disabilities Act of 1990, Public Law 101-336, as amended.

Yes No If no, attach explanation as Exhibit I


17

e) Explain how your facility will utilize recycling within the work of your proposed project:

f) Public accessibility and use: Indicate the extent to which the property is currently

or will be scheduled to be open to the public each year (hours per day, days per week and weeks per year) upon project completion. Estimate the number of persons who will use or visit the completed facility annually. Explain how this estimate was derived. For archaeological projects, if the site will not be accessible to the public, estimate the number of persons annually who will be exposed to the interpretive materials and reports resulting from the project. How was your estimate derived?

g) Is there currently signage for this project/facility on U.S.1?

Yes No If No, are there plans to install signage and if so, do you have FDOT approval? Explain below:

h) If the project/facility is located in a Historical District, is there currently signage for

the project/facility in the Historical District? Yes No Not located in a Historical District

i) Does the project/facility require any parking variances? Explain how this was

determined in the space below. Yes No


18

8. Describe present physical condition of site (attach legal description per property tax records). Indicate the present condition of the property by checking the appropriate term below:

Excellent: The property is habitable and occupied; no repairs are needed. All physical evidence indicates that the property is under continuous maintenance. Application is for expansion and enhancement.

Good: The property is habitable and occupied; only replacement or cosmetic repairs are needed (e.g. peeling paint, missing ornamental features, windows, doors, some deteriorated mortar, etc.) Property is maintained but in need of minor repair.

Fair: The property is habitable but may be vacant. Both the structural integrity (foundation, framing, etc.) and weather tight integrity of the property (siding, walls, roofing, etc.) are in jeopardy because of prolonged neglect.

Poor: The property is uninhabitable and vacant. Major structural repairs are needed. Weather tight integrity has been lost. The property is derelict, abandoned and not habitable without major rehabilitation work. List any specific factors or problems which contribute to the present condition of the property:

9. Status of project planning: (Any work initiated prior to approval of an Agreement by the Monroe County Board of County Commissioners will be at applicants’ own cost):

Not yet initiated Initiated

Schematics Completed Design development completed

Construction documents completed Permits have been obtained (if required)

10. Name and Address of Project Consultant (architect, engineer, contractor, etc)

Enclose preliminary plans or architectural documents completed to date – 1 set (Enclose as Exhibit J)

11. Has an Agreement for architectural services or construction services been executed?

Yes (cost will not be reimbursed by TDC) No Project does not require architectural services


19

12. It is the County’s policy not to fund operations and maintenance cost of facilities. Describe the means by which the structure(s) affected by this project will be maintained subsequent to restoration/rehabilitation. Include sources and estimated amounts of funding for such maintenance.

13. How will this project enhance tourism in Monroe County?


20

14. Applicant must demonstrate the ability to complete the project as proposed and to maintain and operate the project as a viable and long-term tourist attraction that is open to the public. Included in this demonstration should be a proposed operational budget and marketing program to promote this facility as a tourist attraction. (Attach as Exhibit K).

15. Estimated Project completion date:


21

NON-COLLUSION AFFIDAVIT AND VERIFICATION

(Enclose as Exhibit L)

I, , of the city of , according to law on my oath, and under penalty of perjury, depose and say that:

1) I am , the applicant making the application for the project described as follows:

2) The prices in this application have been arrived at independently without collusion, consultation, communication or contract for the purpose of restricting competition, as to any matter relating to such prices with any other applicant or with any competitor;

3) Unless otherwise required by law, the prices which have been quoted in this application have not been knowingly disclosed by the applicant and will not knowingly be disclosed by the applicant prior to application opening, directly or indirectly, to any other applicant or to any competitor;

1) No attempt has been made or will be made by the applicant to induce any other person, partnership or corporation to submit, or not to submit, a application for the purpose of restricting competition; and 5) The statements contained in this affidavit are true and correct, and made with full knowledge that Monroe County relies upon the truth of the statements contained in this affidavit in awarding contracts for said project.

___________________________________

(Signature) Date: ______________________________

STATE OF: ______________________________

COUNTY OF: ______________________________

Subscribed and sworn to (or affirmed) before me, by means of ☐ physical presence or ☐ online

notarization, on ___________________________ (date) by ____________________________ (name

of affiant). He/She is personally known to me or has produced

__________________________________________________ (type of identification) as identification.

____________________________________

NOTARY PUBLIC


22

DRUG FREE WORKPLACE FORM

(Enclose as Exhibit M)

The undersigned vendor in accordance with Florida Statute 287.087 hereby certifies that:

(Name of Business)

1. Publishes a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession, or use of a controlled substance is prohibited in the workplace and specifying the actions that will be taken against employees for violations of such prohibition.

2. Informs employees about the dangers of drug abuse in the workplace, the business’s policy of maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee assistance programs, and the penalties that may be imposed upon employees for drug abuse violations.

3. Gives each employee engaged in providing the commodities or contractual services that are under application a copy of the statement specified in subsection (1).

4. In the statement specified in subsection (1), notifies the employees that, as a condition of working on the commodities or contractual services that are under application, the employee will abide by the terms of the statement and will notify the employer of any conviction of, or plea of guilty or nolo contendere to, any violation of Chapter 893 (Florida Statutes) or of any controlled substance law of the United States or any state, for a violation occurring in the workplace no later than five (5) days after such conviction.

5. Imposes a sanction on, or require the satisfactory participation in a drug abuse assistance or rehabilitation program if such is available in the employee’s community, or any employee who is so convicted.

6. Makes a good faith effort to continue to maintain a drug-free workplace through implementation of this section.

As the person authorized to sign the statement, I certify that this firm complies fully with the above requirements.

___________________________________

(Signature) Date: ______________________________

STATE OF: ______________________________

COUNTY OF:______________________________


notarization, on ___________________________ (date) by ____________________________ (name

of affiant). He/She is personally known to me or has

Produced______________________________________ (type of identification) as identification.

____________________________________

NOTARY PUBLIC


23

HOLD HARMLESS/INDEMNIFICATION

(Enclose as Exhibit N)

_______________________________ (herein after “Organization”) hereby covenants and agrees to indemnify and hold harmless the Monroe County Board of County Commissioners and Monroe County Tourist Development Council (herein after “BOCC/TDC”) and the 3406 North Roosevelt Blvd. Corporation or any of its officers and employees from and against any and all claims, liabilities, litigation, causes of action, bodily injury (including death), personal injury, and property damage, and another other losses, damages, costs, expenses (including but not limited to fees and expenses arising from any factual investigation, discovery or preparation for litigation), and the payment of any and all of the foregoing or any demands, settlements or judgments arising out of, or in connection with, Project Name (herein after “Project”) being funded by the BOCC/TDC. The Organization shall immediately give notice to the BOCC/TDC of any suit, claim or action made against the Organization that is related to this Project, and will cooperate with the BOCC/TDC in the investigation arising as a result of any suit, action or claim related to this Project.

a.) Non-Waiver of Immunity. Notwithstanding the provisions of Sec. 768.28, Florida Statutes, the participation of the BOCC/TDC in reimbursing/funding any portion of the Project and the acquisition of any commercial liability insurance coverage, self-insurance coverage, or local government liability insurance pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any contract entered into by the BOCC/TDC be required to contain any provision for waiver.

b.) Privileges and Immunities. All of the privileges and immunities from liability, exemptions from laws, ordinances, and rules and pensions and relief, disability, workers’ compensation, and other benefits which apply to the activity of officers, agents, or employees of any public agents or employees of the BOCC/TDC, when performing their respective functions related to this Project within the territorial limits of the County shall apply to the same degree and extent to the performance of such functions and duties of such officers, agents, volunteers, or employees outside the territorial limits of the County.

c.) RESTRICTIONS ON AGREEMENTS FUNDED BY BOCC/TDC. The Organization shall include the following term in all agreements funded by the BOCC/TDC for this Project:

Hold harmless/indemnification. Contractor acknowledges that this agreement is funded at least in part by the BOCC/TDC and agrees to indemnify and hold harmless the BOCC/TDC and any of its officers and employees from and against any and all claims, liabilities, litigation, causes of action, damages, costs, expenses (including but not limited to fees and expenses arising from any factual investigation, discovery or preparation for litigation), and the payment of any and all of the foregoing or any demands, settlements or judgments (collectively claims) arising directly or indirectly from any negligence or criminal conduct on the part of contractor in the performance of the terms of this agreement. The contractor shall immediately give notice to the BOCC/TDC of any suit, claim or action made against the contractor that is related to the activity under this agreement, and will cooperate with the BOCC/TDC in the investigation arising as a result of any suit, action or claim related to this agreement.

President of Organization/Mayor’s Name Typed President's/Mayor’s Signature


notarization,on____________________________(date)by___________________________________(

name of affiant). He/She is personally known to me or has produced

__________________________________ (type of identification) as identification.

____________________________________


24

Ethics Statement

(Enclose as Exhibit O)

SWORN STATEMENT UNDER ORDINANCE NO. 010-1990 MONROE COUNTY, FLORIDA

ETHICS CLAUSE

“________________________________________________________________” (Company)

“…warrants that he/it has not employed, retained or otherwise had act on his/her behalf any former County officer or employee in violation of Section 2 of Ordinance No. 010-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 010-1990. For breach or violation of this provision the County may, in its discretion, terminate this Agreement without liability and may also, in its discretion, deduct from the Agreement or purchase price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or consideration paid to the former County officer or employee.” ___________________________________ (Signature) Date: ______________________________ STATE OF: ______________________________ COUNTY OF: ______________________________ Subscribed and sworn to (or affirmed) before me, by means of ☐ physical presence or ☐ online notarization, on___________________________(date) by __________________________________ (name of affiant). He/She is personally known to me or has produced _____________________________ (type of identification) as identification. ____________________________________ NOTARY PUBLIC My Commission Expires: ______________


25

Public Entity Crime Statement Form

(Enclose as Exhibit P)

Public Entity Crime Statement:

“A person or affiliate who has been placed on the convicted vendor list following a conviction for public entity crime may not submit a bid on a contract to provide any goods or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on leases of real property to public entity, may not be awarded or perform work as a CONTRACTOR, supplier, subcontractor, or CONTRACTOR under a contract with any public entity, and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for a period of 36 months from the date of being placed on the convicted vendor list.”

I have read the above and state that neither ______________________ (Respondent’s name) nor any Affiliate has been placed on the convicted vendor list within the last 36 months.

___________________________________ (Signature) Date: ______________________________ STATE OF: ______________________________ COUNTY OF: ______________________________ Subscribed and sworn to (or affirmed) before me, by means of ☐ physical presence or ☐ online notarization, on ____________________________ (date) by _____________________________________ (name of affiant). He/She is personally known to me or has produced __________________________________ (type of identification) as identification. ____________________________________ NOTARY PUBLIC My Commission Expires: ______________


26

Print off this page, complete, and include as part of your application

Enclose as Exhibit Q


27

INSURANCE CHECKLIST AND AGENT/BIDDERS STATEMENT

(Enclose as Exhibit R) Only for applications requesting $20,000 or more in funding

INSURANCE CHECKLIST FOR VENDORS SUBMITTING PROPOSALS OR BIDS FOR WORK

To assist in the development of your proposal, the insurance coverages marked with an “X” will be required in the event an award is made to your firm. Please review this form with your insurance agent and have him/her sign it in the place provided. It is also required that the bidder sign requisite form reflecting coverage and submit it with the proposal.

WORKERS’ COMPENSATION AND

EMPLOYERS’ LIABILITY

X

Workers’ Compensation

Statutory Limits

Bodily Injury by Accident/Bodily Injury by Disease, Policy Limits/Bodily Injury by Disease each employee

WC1 Employers Liability $100,000/$500,000/$100,000

WC2 Employers Liability $500,000/$500,000/$500,000

WC3 Employers Liability $1,000,000/$1,000,000/$1,000,000

WCUSLH US Longshoremen & Harbor Workers Act

$1 ,000,000

WCJA Federal Jones Act $1 ,000,000


28

GENERAL LIABILITY

As a minimum, the required general liability coverages will include:

• Premise Operation • Products and Completed Operations • Blanket Contractual • Personal Injury

Required Limits:

GL1 $300,000 Combined Single Limit GL2 x $500,000 Combined Single Limit GL3 $1,000,000 Combined Single Limit GL4 $2,000,000 Combined Single Limit GL5 $3,000,000 Combined Single Limit GL6 $4,000,000 Combined Single Limit GL7 $5,000,000 Combined Single Limit

Required Endorsements:

GLLIQ Liquor Liability GLS Security Services

All endorsements are required to have the same limits as the basic policy.


29

BUSINESS AUTOMOBILE LIABILITY As a minimum, coverage should extend to liability for:

• Owned; Non-Owned and Hired Vehicles Required Limits:

VL1

$50,000 per Person: $100,000 per Occurrence $25,000 Property Damage

Or $100,000 Combined Single Limit (The use of VLI should be limited to special projects that involve other governmental entities or "Not for Profit" organizations. Risk Management must approve the use of this form).

VL2 X

$200,000 per Person; $300,000 per Occurrence $200,000 Property Damage

or $300,000 Combined Single Limit

VL3

$500,000 per Person; $1,000,000 per Occurrence $100,000 Property Damage

or $1,000,000 Combined Single Limit

VL4 $5,000,000 Combined Single Limit

Miscellaneous Coverages

BR1

Builders Risk Limits equal to the Full Replacement Value of the completed project.

CLI Cyber Liability $1,000,000

MVC Motor Truck Cargo Limits equal to the maximum value of any one

shipment PRO Professional Liability $300,000 per Occurrence. /$ 500,000 Agg.

PRO2 $500,000 per Occurrence/$1,000,000 Agg.

PRO3 $1,000,000 per Occurrencei$2,000,000 Agg. POL1 Pollution Liability $ 500,000 per Occurrence/$( ,000,000 Agg. POL2 $1,000,000 per Occurrence/$2,000,000 Agg. POL3 $3,000,000 per Occurrence/$6,000,000 Agg.

POL4 $5,000,000 per Occurrence/$10,000,000 Agg.

EDt Employee Dishonesty $ 10,000

ED2 $100,000

GK1 Garage Keepers $ 300,000 ($ 25,000 per Vehicle)


30

GK2 $ 500,000 ($100,000 per Vehicle)

GK3 $1,000,000 ($250,000 per Vehicle)

MED1 Medial Professional $300,000/$750,000 Agg. MED2 $500,000/$1,000,000 Agg. MED3 $1,000,000/$3,000,000 Agg. MED4 $5,000,000/$10,000,000 Agg.

IF Installation Floater Maximus value of Equipment Installed

VLP1 Hazardous Cargo Transporter $300,000 (Requires MCS-90) VLP2 $500,000 (Requires MCS-90) VLP3 $1,000,000 (Requires MCS-90)

BLL

Bailee Liab. Maximum Value of County Property that will be in the Bailee’s possession

HKL1 Hanger Keepers Liability $300,000 HKL2 $ 500,000 HKL3 $1,000,000 HKL4 $5,000,000

AIR1 Aircraft Liability $1,000,000 AIR2 $5,000,000 AIR3 $50,000,000

AEO1 Architects Errors & Omissions $ 250,000 per Occurrence/$500,000 Agg AEO2 $ 500,000 per Occurrence/$1,000,000 Agg AEO3 $1,000,000 per Occurrence/$3,000,000 Agg. AEO4 $300,000,000 per Occurrence/$5,000,000 Agg.

ARP All Risk Property Full Replacement Value of Structure

EOJ Engineers Errors & Omissions $ 250,000 per Occurrence/$500,000 Agg. EO2 $ 500,000 per Occurrence/$1,000,000 Agg. EO3 $ 1,000,000 per Occurrence/$2,000,000 Agg. EO4 $ 5,000,000 per Occurrence/$10,000,000 Agg.

WL1 Water Craft Liability $500,000 per Occurrence WL2 $1,000,000 per Occurrence


31

INSURANCE AGENT'S STATEMENT I have reviewed the above requirements with the bidder named below. The following deductibles apply to the corresponding policy.

Policy Deductibles

Liability policies are _ Occurrence Claims Made

Insurance Agency Signature

APPLICANTS STATEMENT I understand the insurance that will be mandatory if awarded the contract and will comply in full with all the requirements.

Applicant Name and Title Signature Company Name: _


32

ATTACHMENTS AND CERTIFICATIONS

(Enclose as Exhibit S)

1. The following supporting documents are attached: a) Print out from Sunbiz.org “Detail by Entity” (Exhibit A) b) Documentation from bank of confirmed project funds (Exhibit B) c) If applicable: Insert or attach photograph of existing site (Exhibit C) d) Proof of ownership; long term lease or service contract (Exhibit D)

(Include consent of ownership for use of property as described within this application) e) If applicable: Enclose at least two (2) current real estate appraisals and one (1)

environmental assessment (Exhibit E) f) If applicable: Enclose citations for local protective ordinances (Exhibit F) g) If applicable: Enclose copies of all recorded easement and restrictive covenants

(Exhibit G) h) If applicable: Enclose description of endangered/threatened species of flora or

fauna (Exhibit H) i) If applicable: Enclose ADA accessibility explanation (Exhibit I) j) If applicable: Enclose preliminary plans or architectural documents – 1 set k) Proposed operational budget and marketing plan (Exhibit K) l) Notarized Non-Collusion affidavit and verification (Exhibit L) m) Signed Drug Free Workplace Form (Exhibit M) n) Notarized Hold-Harmless/Indemnification form (Exhibit N) o) Notarized Ethics form (Exhibit O) p) Notarized Public Crime Entity Statement (Exhibit P) q) Applicant has printed and completed the W-9 Form included within this

application (Exhibit Q) r) Applicant has printed and completed the Insurance Worksheet (pg. 27-31) with

their Insurance Agent (only required if requesting $20,000 or more in funding) (Exhibit R)

s) Notarized Attachments and Certifications form (Exhibit S) t) I have read the Capital Project Funding Process and Importation Information

provided on pg. 2-9 of this application (not necessary to print and include these pages with your submission)

President of Organization/Mayor’s Name Typed President's/Mayor’s Signature


notarization,on____________________________(date)by___________________________________(

name of affiant). He/She is personally known to me or has produced

__________________________________ (type of identification) as identification.

____________________________________ NOTARY PUBLIC

D.1. District III Advisory Committee Meeting

The January 12, 2022 Meeting of the District III Advisory Committee of the Monroe County Tourist Development Council was called to order by Chairperson Vicki Tashjian at 9:31 a.m. via Zoom. DAC Members Present Were: Ms. Cora Baggs, Mr. Ben Daughtry, Ms. Elise Mucha, Mr. Sheldon Suga, and Ms. Karen Thurman DAC Members Absent Were: Ms. Wendy Hall (1st absence in Fiscal Year), Mr. Ralph Lucignano (1st absence in Fiscal Year), Mr. Kelly McKinnon (2nd Absence in a row) Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin and Ms. Danielle Salman – Tinsley Advertising, Ms. Carol Shaughnessy – NewmanPR, Mr. Clinton Barras– Two Oceans Digital Administrative Staff Present Were: Ms. Stacey Mitchell, Ms. Kelli Fountain, Ms. Maxine Pacini and Ms. Ammie Machan Approval of the Agenda and Agenda Bulk Agenda Items: Mr. Suga moved approval of the agenda with the following bulk agenda items: D.1. October 6, 2021 Regular Meeting Minutes D.2. September 14, 2021 TDC Meeting Minutes D.3. October 19, 2021 TDC Meeting Minutes E.1. FY 2022 Budget E.2. Four Penny Revenue Report F.1. Monthly Report from NewmanPR – FYI G.1. Advertising Recap – FYI H.1. D360 Report and Key Data Vacation Rental Report - FYI I.1. Chamber Visitor Information Services Report – FYI J.1. Two Oceans Digital Report – FYI J.2. District Google Analytics L.1. Written Review of Recent Events Funded by DAC L.2. Consideration and Action re: Extension to Agreement with City of Marathon for the

Quay Restroom Project L.3. Consideration and Action re: Extension to Agreement with The Coral Restoration

Foundation, Inc. for Coral Restoration Marathon 2021 Project Ms. Thurman seconded. Motion passed unanimously. Presentation: Fall Media: Mr. Eric Gitlin presented the Fall Media Campaign in the amount of $4,882,059 that ran from October through December 2021. He stated that the Fall markets include the Northeast, Midwest, and key Southeast and Texas markets. Mr. Gitlin stated that television accounted for 34% of the spend and will included spot market television in New York, Chicago, Philadelphia, Boston, Washington, D.C, Detroit, Atlanta, Dallas, Houston, Nashville, Charlotte and Toronto. Mr. Gitlin stated that :30 second spots aired in these markets during the late night and early morning news as well as during local breaks during morning news programs. Addressable Cable TV advertisements aired in the

District III Advisory Committee January 12, 2022 Page 2 New York market during this time period, targeting the destination’s target market. Marathon specific media was shown. Mr. Gitlin stated that digital advertisements accounted for 57% of the spend and included pre-roll videos, expandable banner ads, connected TV and streaming TV, targeted, and promoted social media advertisements, native content stories, and e-newsletters. Samples of these advertisements were shown. International Markets included Canada, Germany, United Kingdom, Italy, France, and Scandinavia. Mr. Gitlin reviewed several examples of advertisements in the international markets including 6 wrapped U.K. taxis with Florida Keys imagery. Update re: December 14, 2021 TDC Meeting: Ms. Mitchell provided an update on the business that took place at the December 14, 2021 TDC Meeting. Ms. Kelli Fountain, TDC Director of Market Research, provided an overview of the data dashboard which was approved by the TDC at their December 14, 2021 meeting. Mr. Clint Barras provide an overview of the new reporting in the DAC packet from Root Rez, the TDC’s commission free booking engine. There being no further business the meeting was adjourned at 10:15 a.m.

Monroe County Tourist Development Council Meeting

The December 14, 2021 meeting of the Monroe County Tourist Development Council was called to order by Chairperson Irwin at 10:05 a.m., at Hawks Cay Resort, Duck Key.

TDC Members in Attendance: Mr. James Bernardin, Mr. George Fernandez, Mayor Teri Johnston, Ms. Peg Laron, Mayor David Rice, Ms. Diane Schmidt, Ms. Gayle Tippett (arrived at 10:16)

TDC Members Absent: Mr. Timothy Root (1st absence in Fiscal Year)

District Advisory Committee Chairpersons/Representatives Present Were: Mr. Steve Robbins (DAC I), Mr. Steve Estes (DAC II), Ms. Patti Stanley (DAC IV)

District Advisory Committee Chairpersons Absent Were: Ms. Vicki Tashjian (DAC III) and Ms. Joy Boyd (DAC V)

Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin, and Ms. Danielle Salman - Tinsley Advertising, Mr. Clinton Barras - Floridakeys.com, Mr. Andy Newman, Ms. Carol Shaughnessy, Ms. Julie Botteri, Ms. Ashley Serrate - NewmanPR

Staff Present Were: Ms. Christine Limbert-Barrows – Assistant County Attorney, Ms. Stacey Mitchell – TDC Marketing Director, Ms. Kelli Fountain – TDC Director of Market Research, Ms. Maxine Paciniand Ms. Ammie Machan

Approval of the Agenda: Mayor Johnston moved approval of the agenda as presented, Mr. Fernandez seconded. Motion passed unanimously.

Approval of the Minutes: Ms. Laron moved approval of the October 19, 2021 TDC meeting minutes as presented, Mr. Bernardin seconded. Motion passed unanimously.

Approval of the Agenda Bulk Items: Mayor Johnston moved approval of the following bulk items:

F. Budget 1. Four Penny Revenue Report

G. Public Relations 1. Status Report2. Ameurop Report

H. Film Commission 1. Status Report

I. Advertising 1. Review of monthly accounting breakdown & FY 2022 Generic Destination & Umbrella campaign recap2. Response Report – FYI3. Advertising Recap – FYI4. Search Engine Marketing Report – FYI

J. Sales and Marketing 1. Status Report

K. Research 1. Status Report2. Review of VIS Call Reports

D.2.

Monroe County Tourist Development Council December 14, 2021 Page 2 L. Administrative

1. Status Report 2. Director’s Report 3. Operations Manual Update – FYI

M. Website N. TDC Related Items 1. Consideration and Action re: 2022 DAC/TDC Meeting Schedule 2. Consideration and Action re: Permission to Advertise Public Relations RFP 3. Consideration and Acton re: Permission to Advertise Visitor Profile Survey RFP 4. Consideration and Action re: Permission to Advertise International Sales RFP 5. Consideration and Action re: Acceptable Event Marketing Expenses - Programs O. District Advisory Committee Items

1. District I a). DAC I Regular Meeting Minutes – FYI b). Consideration and Action re: Mr. Bobi Lore/Lodging Representative

2. District II a). DAC II October 5, 2021 Regular Meeting Minutes – FYI

3. District III a). DAC III Regular Meeting Minutes – FYI

4. District IV a). DAC IV October 5, 2021 Regular Meeting Minutes – FYI b). Consideration and Action re: Ms. Patti Stanley/Lodging Representative

5. District V a). DAC V October 5, 2021 Regular Meeting Minutes – FYI

P. Cultural Umbrella

1. Minutes of Cultural Umbrella Meeting – FYI

Q. Fishing Advisory Committee 1. Minutes of Fishing Advisory Committee Meeting – FYI 2. Consideration and Action re: Mr. Eric Evans/District I Representative 3. Consideration and Action re: Ms. Linda Luizza/District II Representative 4. Consideration and Action re: Ms. Karen Thurman/District III Representative 5. Consideration and Action re: Mr. Edward “Teddy” Benbow/District IV Representative 6. Consideration and Action re: Ms. Dianne Harbaugh/District V Representative R. Dive Umbrella

1. Minutes of Dive Umbrella Meeting – FYI

Mr. Fernandez seconded. Motion passed unanimously. Presentation: New Television Commercials and International “Welcome Back” Media: Ms. Danielle Salman presented the Destination’s “Welcome Back” media for the international markets. Ms. Salman stated that a key objective was to remain in the top of mind of the international markets. She stated that these markets typically plan their vacations in the first quarter of the year for Spring and Summer travel and travel for longer periods of time. Travel from abroad will take longer to recover, but due to pent up demand the number of visitors expected from abroad is expected to increase in 2022. Ms. Salman reviewed media for the Canadian, German, U.K., Italian and Scandinavian markets including sample advertisements. Mr. Dorn Martel presented three new video spots. “Find Your Way”, “Wonders of the World” and “A Little Slice of Heaven” were shown. Each video had a :30 second spot and a companion :15 second spot.

Monroe County Tourist Development Council December 14, 2021 Page 3 Presentation: Public Relations Initiatives and International Market Update: Ms. Ashley Serrate provided an update on the Canadian travel market, including COVID-19 safety protocols. She stated that prior to the Omicron variant of the COVID-19 virus that hotel bookings were strong with travelers looking forward to taking vacations and that the Omicron variant has left vacationers second guessing travel. She stated that Canadian travel journalists remain cautiously optimistic and cognizant of the areas that they feature and continue to monitor U.S. cases. Ms. Serrate showed a recent virtual “Mix and Mingle” with Canadian travel journalists, featuring a live stream of a sunset and stated that the event received many positive comments. She also reviewed several upcoming radio and broadcast promotions. Mr. Andy Newman provided an update on U.K. and the German travel markets, including current Covid-19 safety protocols. He stated that much like the Canadian market that prior to the Omicron variant, bookings were strong from these markets, but have slowed. Mr. Newman stated that travel journalists have been utilizing stories that were not released due to previous Covid-19 travel restrictions and are eager to travel to the United States to get new material. Mr. Newman showed several examples of coverage of the Keys in the U.K. and German speaking markets. Ms. Julie Botteri presented recent social media campaigns including the Florida Keys Fishing Adventure fishing trip give-away and promotion of the Connect with Keys Life section of the destination’s website. Mr. Newman shared the most recent editions of Keys Traveler magazine and media coverage of cold stunned sea turtles that were treated at Marathon’s Turtle Hospital. Consideration and Action re: Data Sourcing Recommendation: Ms. Kelli Fountain presented a recommendation to utilize Datafy for data sourcing and dashboard reporting. Ms. Fountain reviewed the capabilities of Datafy, stating that current reporting from other sources can be combined into one report. She stated that Datafy utilizes both domestic and international data and credit card data from Mastercard. Ms. Fountain showed several examples of reports. Mayor Johnston moved approval to utilize Datafy for data and reporting in an amount not to exceed $28,264, Mr. Fernandez seconded. Motion passed unanimously. Website Status Report: Mr. Clint Barras briefly reviewed the reporting from RootRez, the TDC’s commission free lodging booking engine, that was included in the agency’s status report. There being no further business, the meeting was adjourned at 11:25 a.m.

Visit Florida Keys Meeting The December 14, 2021, meeting of Visit Florida Keys was called to order by President Rita Irwin at 11:25 a.m. at Hawks Cay Resort, Duck Key. TDC Members Present Were: Mr. James Bernardin, Mr. George Fernandez, Mayor Teri Johnston, Ms. Peg Laron, Mayor David Rice, Ms. Diane Schmidt, Ms. Gayle Tippett TDC Members Absent Were: Mr. Timothy Root Consideration and Action re: Visit Florida Keys portion of the October 19, 2021 meeting minutes: Ms. Tippett moved approval of the Visit Florida Keys portion of the October 19, 2021 meeting minutes as presented, Ms. Laron seconded. Motion passed unanimously. There being no further business of the corporation, the meeting was adjourned at 11:27 a.m

DAC III MONROE COUNTY TOURIST DEVELOPMENT COUNCIL E.1FISCAL YEAR 2022

January 27, 2022Revenue 3,247,8885% Reserve State Statute 129.01 (162,394)

3,085,494Fund Balance Forward Revenue / Expense Variance 469,776Fund Balance Forward - Contracted Commitments (EVENTS/CAPITAL) 1,271,861Capital Resources Brought Forward 72,722Fund Balance Forward - Promotional Resources 50,000Fund Balance Forward - Capital Economic Disaster 375,000

5,324,853 Cost Centers Appropriations Expenses Encumbrances Balance

T229M34X COMMISSIONERS & FEES (FINANCE) 79003 5,464 (2,980) 2,484T229A23X ADMINISTRATION RESOURCES 79003 33,687 0 33,687T229A73X UTILITIES 79003 7,000 (281) 6,719T229A63X ADMINISTRATION SERVICES 79003 100,000 (69,354) 30,646T229M01X COUNTY COST ALLOCATION 86533 13,595 13,595

(ADMIN) SUBTOTAL 159,746 (72,615) 87,131T229V14X DISTRICT TELEMARKETING (VIS) 79010 176,400 (44,100) (132,300) 0

(VIS) SUBTOTAL 176,400 (132,300) 0

T229B04X DAC III CAPITAL PROJECT RESOURCES 79040 0T219B47X THE QUAY RESTROOM 79040 70,000 70,000T219B90X CRF - CORAL RESTORATION - MARATHON 2021 79040 85,950 85,950TM69726B COCO PLUM SHORELINE RESTORATION (FY 16) 79040 125,000 125,000TM99994Y PIGEON KEY COTTAGE AND NEGRO QUARTERS HURRICANE REPAIRS 19 79043 685,911 (55,627) 630,284T209B38X DRC DOLPHIN LAGOONS 20 79040 130,000 130,000T219M67X PIGEON KEY SPRINKLER PHASE 3 FY 21 79043 175,000 (33,494) (141,506) 0T229M76X BEACH MAINTENANCE FY 22 79040 140,000 140,000T229N61X SUNSET PARK OBSERVATION PEIR RAILING PROJECT 79040 10,572 10,572T229B21X AMPHITHEATER STRUCTURAL REMEDIATION AND ROOF RESTORATION 79040 150,000 150,000T229N27X DRC INSTALL CONCRETE PAD 79040 7,605 7,605T229B39X DRC REPLACE STARIWAYS 79040 26,992 26,992T229N11X DRC SHADE STRUCTURE 79040 2,625 2,625T229B44X FLYING FORWARD MOVING WBC TO FRONT OF PROPERTY - PHASE 3 79040 147,000 147,000T229N17X PAINTING OF UNDERCARRIAGE OF THE TRAIN 79040 18,921 (18,921) 0T229N23X WATER LINE RELOCATION & CORRECTION 79040 4,750 (4,750) 0T229B51X TURTLE HOSPITAL GUEST RESTROOMS 79040 80,000 80,000T229M68X PIGEON KEY SPRINKLER, SAFETY COMPLIANCE (PHASE IV) 79043 260,096 (233,868) 26,228T229B30X LARGE - SCALE RESTORATION OF THREATENED CORAL IN FLORIDA 79040 69,750 69,750

(CAPITAL) SUBTOTAL 2,190,172 (93,871) (394,295) 1,702,006

T209B97X ECONOMIC NATURAL DISASTER RESOURCE 79040 75,000 75,000T219B97X ECONOMIC NATURAL DISASTER RESOURCE 79040 300,000 300,000T229B97X ECONOMIC NATURAL DISASTER RESOURCE 79040 25,000 25,000

SUBTOTAL 400,000 0 0 400,000T219S23X DAC III EVENT RESOURCES 0 0

(SPECIAL EVENTS) SUBTOTAL 0 0 0 0

T229P24X PROMO & ADV RESOURCES 79020 75,000 75,000T229P65X DAC III WEBCAM SC-00036 79020 15,000 (3,700) (11,300) 0T229P93X DISTRICT #3 AD CAMPAIGN 79020 2,308,535 (601,468) (1,707,067) 0

(PROMOMOTIONAL) SUBTOTAL 2,398,535 (605,168) (1,718,367) 75,000

FUND 119 TOTAL 5,324,853 (771,654) (2,244,962) 1,864,137TWO PENNYT215M16X HEROES SALUTE WEEKEND FY 21 75360 10,000 10,000

T215M09X FANTASY FEST FY 21 75360 30,000 30,000

T215S73X SMART RIDE FY 21 75360 10,000 10,000

T215M91X TASTE OF THE ISLANDS FY 21 75360 20,000 20,000

T225M09X FANTASY FEST FY 22 75360 30,000 30,000

T225S02X FLORIDA KEYS BREWBQ 22 75360 30,000 30,000

T225M16X HEROES SALUTE WEEKEND FY 22 75360 30,000 30,000

T225M99X ISLAND BOAT SHOW 22 75360 10,000 10,000

T225S54X ORIGINAL MARATHON SEAFOOD FESTIVAL 75360 40,000 40,000

T225M56X SOMBRERO BEACH RUN 75360 10,000 10,000

FOUR PENNY REVENUE REPORTFiscal Year 2020 - 2021

MARKET SHARE FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022Year To Date

DISTRICT I 53.73% 53.96% 53.41% 52.19% 51.59% 54.78% 57.33% 57.93% 58.03% 58.31% 57.86% 56.64% 55.88% 55.90% 54.17% 59.08% 54.03% 48.26% 46.59% 52.40%DISTRICT II 5.33% 5.67% 5.65% 5.94% 5.97% 5.65% 5.41% 5.28% 5.05% 4.85% 5.01% 5.91% 6.03% 5.45% 6.58% 6.16% 6.34% 7.42% 8.25% 8.24%DISTRICT III 13.99% 13.59% 13.58% 14.69% 14.64% 12.76% 14.34% 14.05% 14.37% 14.16% 14.00% 14.34% 14.99% 15.82% 15.60% 13.00% 15.91% 18.17% 18.26% 14.27%DISTRICT IV 12.86% 12.85% 13.15% 13.58% 13.59% 12.75% 9.51% 10.42% 10.81% 11.00% 11.29% 11.03% 10.71% 10.61% 10.49% 7.39% 9.81% 11.05% 11.23% 10.27%DISTRICT V 14.08% 13.93% 14.20% 13.60% 14.22% 14.05% 13.40% 12.32% 11.75% 11.68% 11.83% 12.09% 12.40% 12.22% 13.16% 14.37% 13.91% 15.10% 15.67% 14.81%

TOTAL 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

This is a management report to reflect tourist tax revenues collected and remitted in Monroe County. Revenue is shown in the month collected in Monroe County. FY2018 is from October 1, 2017 to September 30, 2018.DISCLAIMER: The figures are provided by DOR/Finance Department/Tax Collector's Office. Beginning October 1991, the figures are unaudited from the Finance Department.NOTE: One Cent added to Bed Tax By Monroe County June 2009NOTE: As the result of an audit, Dist II was credited $10,843.57 in tax revenues, interest and penalties in the 12/14 tax report for collection period 01/11-12/13. The amount was distributed over the 36 month period.NOTE: As the result of an audit, Dist III was credited $20,533.78 in tax revenues, interest and penalties in the 12/14 tax report for collection period 07/10-06/13. The amount was distributed over the 36 month period.NOTE: As the result of an audit, Dist II was credited $1,549.08 in tax revenues, interest and penalties in the 01/15 tax report for collection period 01/11-12/13. The amount was distributed over the 36 month period.NOTE: As the result of an audit, Dist III was credited $2,843.14 in tax revenues, interest and penalties in the 01/15 tax report for collection period 07/10-06/13. The amount was distributed over 13 misc. months of the 36 month period.NOTE: As the result of an audit, Dist II was credited $1,549.14 in tax revenues, interest and penalties in the 02/15 tax report for collection period 01/11-12/13. The amount was distributed over the 36 month period.NOTE: As the result of an audit, Dist III was credited $2,843.14 in tax revenues, interest and penalties in the 02/15 tax report for collection period 06/10-12/13. The amount was distributed into misc. months over the 36 month period.NOTE: As the result of an audit, Dist III was credited $2,843.14 in tax revenues, interest and penalties in the 03/15 tax report for collection period 07/10-6/13. The amount was distributed into misc. months over the 27 month period.NOTE: As the result of an audit, Dist III was credited $5,686.24 in tax revenues, interest and penalties in the 05/15 tax report for collection period 07/10-6/13. The amount was distributed into misc. months over the 27 month period.Priceline settlement revenues have been added to the January figures for years 2004 through 2010, with an additionnal amount added to July 2010 (to reflect the addition of 1 cent to bed tax collections.)NOTE: As the result of a Priceline.Com settlement, Dist I was credited $581,701.00 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period.NOTE: As the result of a Priceline.Com settlement, Dist II was credited $61,377.50 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period.NOTE: As the result of a Priceline.Com settlement, Dist III was credited $149,734.93 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period.NOTE: As the result of a Priceline.Com settlement, Dist IV was credited $134,490.20 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period.NOTE: As the result of a Priceline.Com settlement, Dist V was credited $148,942.69 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period.

$3,946,911

$4,092,800

$5,190,247

$7,157,404

$6,268,561

$5,844,819

$5,764,180

$6,195,986

$4,046,980

$3,139,071

$3,878,335

$4,643,002

$- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000

DEC

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

December 2020 - November 2021 December 2019 - November 2020

Monroe County Tourist Development Council Administrative Office

Bed Tax Revenue Through November 30, 2021 1/24/2022

E.2


DISTRICT IDISTRICT I FY 2022 VS FY 2021

FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 $ INC/DEC % INC/DEC

OCTOBER 1,183,046.37$ 1,276,637.24$ 1,395,162.32$ 1,391,695.72$ 1,109,774.39$ 1,363,662.80$ 1,423,731.40$ 1,083,746.21$ 2,058,044.40$ 974,298.19$ 68.4% OCTOBERNOVEMBER 1,244,140.11$ 1,332,535.55$ 1,540,238.53$ 1,552,520.72$ 1,320,155.25$ 1,673,257.16$ 1,654,853.63$ 1,192,975.76$ 2,407,145.51$ 1,214,169.75$ 73.4% NOVEMBERDECEMBER 1,487,798.06$ 1,648,530.05$ 1,809,413.78$ 1,852,943.28$ 1,634,555.15$ 2,011,082.77$ 2,047,360.33$ 1,807,917.59$ 0.0% DECEMBERJANUARY 1,738,436.32$ 1,935,016.81$ 2,010,243.59$ 2,030,585.36$ 1,822,585.62$ 2,201,601.89$ 2,373,515.13$ 1,849,550.17$ 0.0% JANUARYFEBRUARY 1,890,532.67$ 2,133,283.81$ 2,289,575.40$ 2,207,505.55$ 2,187,243.33$ 2,427,797.51$ 2,705,820.92$ 2,412,616.23$ 0.0% FEBRUARYMARCH 2,157,366.81$ 2,355,616.65$ 2,569,415.10$ 2,456,267.49$ 2,447,857.83$ 2,782,739.03$ 1,575,208.16$ 3,226,459.70$ 0.0% MARCHAPRIL 1,668,180.22$ 1,838,222.78$ 1,896,718.76$ 2,033,684.14$ 1,892,630.94$ 2,136,936.39$ 45,133.92$ 2,969,795.54$ 0.0% APRILMAY 1,500,912.49$ 1,571,948.28$ 1,680,112.35$ 1,663,926.89$ 1,577,875.11$ 1,776,219.98$ 35,449.09$ 2,872,412.11$ 0.0% MAYJUNE 1,216,309.39$ 1,319,486.96$ 1,388,079.98$ 1,400,684.56$ 1,484,560.76$ 1,530,534.71$ 900,176.07$ 2,561,000.96$ 0.0% JUNEJULY 1,297,506.35$ 1,519,807.37$ 1,634,608.58$ 1,643,684.06$ 1,578,802.94$ 1,655,161.94$ 1,047,874.71$ 2,808,797.03$ 0.0% JULYAUGUST 1,168,846.54$ 1,244,740.91$ 1,251,135.82$ 1,279,695.82$ 1,306,116.11$ 1,213,346.39$ 799,751.62$ 1,911,704.87$ 0.0% AUGUSTSEPTEMBER 811,908.31$ 998,879.46$ 1,045,254.06$ 386,596.83$ 895,394.70$ 770,680.80$ 855,263.93$ 1,581,297.38$ 0.0% SEPTEMBER

TOTAL 17,364,983.64$ 19,174,705.87$ 20,509,958.27$ 19,899,790.42$ 19,257,552.13$ 21,543,021.37$ 15,464,138.91$ 26,278,273.55$ 4,465,189.91$ 2,188,467.94$ 96.1%

% INC/DEC PREVIOUS YEAR 10.2% 10.4% 7.0% -3.0% -3.2% 11.9% -28.2% 22.0%

DISTRICT II DISTRICT IIFY 2022 VS FY 2021


OCTOBER 77,019.70$ 95,755.27$ 87,363.54$ 102,954.11$ 84,034.61$ 127,672.74$ 135,720.09$ 200,575.61$ 304,196.63$ 103,621.02$ 76.3% OCTOBERNOVEMBER 91,003.66$ 102,166.56$ 121,644.36$ 116,263.04$ 114,059.49$ 164,664.65$ 166,480.49$ 225,057.31$ 398,167.65$ 173,110.34$ 104.0% NOVEMBERDECEMBER 154,662.02$ 187,880.96$ 178,697.15$ 181,611.13$ 173,013.31$ 234,763.97$ 250,132.58$ 354,734.77$ 0.0% DECEMBERJANUARY 209,177.08$ 258,954.74$ 248,892.56$ 257,747.31$ 194,811.57$ 289,818.17$ 320,967.51$ 397,501.14$ 0.0% JANUARYFEBRUARY 211,376.81$ 239,333.58$ 239,976.75$ 285,489.35$ 223,504.83$ 279,293.72$ 330,611.93$ 435,680.47$ 0.0% FEBRUARYMARCH 254,357.49$ 280,479.47$ 274,861.55$ 328,705.63$ 265,635.47$ 340,518.84$ 262,288.18$ 558,156.29$ 0.0% MARCHAPRIL 158,565.57$ 180,265.69$ 171,458.81$ 241,056.23$ 179,747.97$ 230,211.91$ 34,998.74$ 502,210.06$ 0.0% APRILMAY 135,369.18$ 150,539.07$ 138,088.03$ 218,061.79$ 155,681.99$ 189,800.22$ 28,519.77$ 474,118.80$ 0.0% MAYJUNE 134,018.34$ 156,044.62$ 145,469.42$ 200,273.42$ 159,185.03$ 186,806.06$ 213,947.66$ 470,033.28$ 0.0% JUNEJULY 160,648.05$ 185,300.25$ 174,886.59$ 258,264.76$ 197,096.38$ 223,777.63$ 241,738.97$ 457,949.96$ 0.0% JULYAUGUST 141,455.59$ 151,199.62$ 127,133.20$ 182,352.84$ 154,493.33$ 169,435.72$ 211,337.57$ 315,354.52$ 0.0% AUGUSTSEPTEMBER 83,995.25$ 80,289.59$ 90,572.38$ 42,991.21$ 107,124.11$ 92,291.05$ 181,091.13$ 263,550.64$ 0.0% SEPTEMBER

TOTAL 1,811,648.74$ 2,068,209.42$ 1,999,044.34$ 2,415,770.82$ 2,008,388.09$ 2,529,054.68$ 2,377,834.62$ 4,654,922.85$ 702,364.28$ 276,731.36$ 65.0%% INC/DEC PREVIOUS YEAR 32.6% 14.2% -3.3% 20.8% -16.9% 25.9% -6.0% 84.1%




DISTRICT III DISTRICT IIIFY 2022 VS FY 2021


OCTOBER 172,058.80$ 196,717.24$ 234,800.48$ 239,587.26$ 196,810.44$ 215,613.40$ 270,541.84$ 353,232.46$ 532,644.76$ 179,412.30$ 66.3% OCTOBERNOVEMBER 212,316.44$ 243,103.28$ 293,276.57$ 302,122.70$ 211,083.73$ 316,072.08$ 400,682.51$ 413,026.58$ 683,574.57$ 270,547.99$ 67.5% NOVEMBERDECEMBER 377,798.51$ 437,829.39$ 500,556.19$ 491,045.96$ 314,255.12$ 521,131.58$ 643,837.29$ 731,246.26$ 0.0% DECEMBERJANUARY 396,663.53$ 514,898.57$ 577,463.89$ 537,332.79$ 379,610.14$ 572,702.13$ 676,934.91$ 778,182.94$ 0.0% JANUARYFEBRUARY 465,614.59$ 552,209.37$ 616,201.24$ 613,053.78$ 435,173.18$ 651,113.04$ 859,579.51$ 925,864.30$ 0.0% FEBRUARYMARCH 613,421.92$ 709,114.15$ 822,108.31$ 762,282.11$ 576,101.32$ 878,995.40$ 580,113.82$ 1,357,884.10$ 0.0% MARCHAPRIL 436,396.80$ 490,810.39$ 493,491.53$ 617,909.65$ 354,791.73$ 648,356.51$ 26,646.21$ 1,110,026.17$ 0.0% APRILMAY 323,260.62$ 379,017.06$ 410,244.76$ 412,509.88$ 289,670.84$ 465,397.18$ 29,961.39$ 994,279.11$ 0.0% MAYJUNE 392,641.82$ 458,055.21$ 521,540.61$ 532,364.79$ 432,280.61$ 667,412.14$ 593,373.44$ 1,122,308.83$ 0.0% JUNEJULY 459,087.56$ 514,967.14$ 655,572.62$ 675,735.36$ 477,059.98$ 730,542.89$ 765,348.52$ 1,294,264.39$ 0.0% JULYAUGUST 387,554.12$ 424,874.40$ 431,148.60$ 425,687.44$ 355,607.57$ 484,866.33$ 614,178.49$ 766,942.45$ 0.0% AUGUSTSEPTEMBER 160,313.55$ 223,120.29$ 249,246.50$ 122,101.24$ 212,858.29$ 189,918.78$ 359,995.35$ 452,473.25$ 0.0% SEPTEMBER

TOTAL 4,397,128.26$ 5,144,716.49$ 5,805,651.30$ 5,731,732.96$ 4,235,302.95$ 6,342,121.46$ 5,821,193.28$ 10,299,730.84$ 1,216,219.33$ 449,960.29$ 58.7%


DISTRICT IV DISTRICT IVFY 2022 VS FY 2021


OCTOBER 163,954.29$ 189,586.23$ 203,708.76$ 187,483.79$ 48,468.25$ 177,267.30$ 198,855.10$ 263,095.97$ 401,842.32$ 138,746.35$ 69.8% OCTOBERNOVEMBER 209,506.18$ 215,503.59$ 238,457.06$ 255,420.09$ 79,310.36$ 219,895.32$ 270,331.22$ 262,211.36$ 473,572.65$ 211,361.29$ 78.2% NOVEMBERDECEMBER 278,137.87$ 306,994.40$ 332,507.52$ 325,665.79$ 129,330.56$ 322,257.22$ 369,328.39$ 439,120.58$ 0.0% DECEMBERJANUARY 280,147.35$ 326,738.22$ 342,598.14$ 335,344.27$ 167,868.31$ 332,246.78$ 400,382.84$ 449,607.10$ 0.0% JANUARYFEBRUARY 354,463.37$ 385,093.39$ 411,513.02$ 402,238.17$ 214,361.88$ 425,463.29$ 516,257.36$ 586,472.45$ 0.0% FEBRUARYMARCH 456,781.38$ 491,711.58$ 529,613.07$ 514,325.81$ 307,749.67$ 571,430.71$ 359,570.60$ 815,835.46$ 0.0% MARCHAPRIL 341,596.49$ 365,609.48$ 360,336.51$ 424,111.01$ 257,767.18$ 401,640.14$ 7,973.89$ 699,054.87$ 0.0% APRILMAY 296,498.43$ 307,789.03$ 312,691.40$ 320,810.69$ 239,051.34$ 334,476.77$ 6,096.37$ 632,453.94$ 0.0% MAYJUNE 276,157.62$ 297,304.17$ 324,493.52$ 344,516.53$ 286,220.09$ 344,606.42$ 407,481.03$ 678,450.92$ 0.0% JUNEJULY 310,633.70$ 335,251.35$ 377,348.55$ 389,692.01$ 297,959.88$ 376,400.38$ 427,024.77$ 706,475.58$ 0.0% JULYAUGUST 265,810.41$ 266,991.96$ 264,156.76$ 287,942.22$ 232,443.73$ 260,898.27$ 326,413.87$ 451,116.97$ 0.0% AUGUSTSEPTEMBER 147,858.34$ 185,892.51$ 193,806.51$ 64,445.58$ 146,936.56$ 145,573.70$ 250,321.86$ 347,545.72$ 0.0% SEPTEMBER

TOTAL 3,381,545.43$ 3,674,465.91$ 3,891,230.82$ 3,851,995.96$ 2,407,467.81$ 3,912,156.30$ 3,540,037.30$ 6,331,440.92$ 875,414.97$ 350,107.64$ 66.6%





DISTRICT V DISTRICT VFY 2022 VS FY 2021


OCTOBER 163,097.71$ 206,942.55$ 220,909.51$ 236,622.67$ 218,439.66$ 239,938.35$ 279,047.46$ 373,446.88$ 581,606.74$ 208,159.86$ 74.6% OCTOBERNOVEMBER 221,073.96$ 255,439.24$ 284,982.09$ 313,393.02$ 278,314.71$ 327,077.31$ 396,375.61$ 387,598.98$ 680,541.99$ 292,943.01$ 73.9% NOVEMBERDECEMBER 322,249.60$ 375,645.98$ 399,614.72$ 430,452.85$ 395,397.25$ 475,127.56$ 578,792.62$ 613,891.88$ 0.0% DECEMBERJANUARY 352,042.53$ 428,051.96$ 438,459.34$ 452,559.17$ 439,513.40$ 518,307.58$ 621,172.81$ 617,958.40$ 0.0% JANUARYFEBRUARY 412,444.88$ 492,443.37$ 512,799.03$ 531,544.93$ 511,899.84$ 624,971.37$ 764,921.25$ 829,613.88$ 0.0% FEBRUARYMARCH 543,228.57$ 620,206.96$ 669,097.04$ 712,942.14$ 705,859.66$ 889,500.78$ 522,203.14$ 1,199,068.43$ 0.0% MARCHAPRIL 380,435.29$ 415,145.01$ 402,338.10$ 526,935.26$ 444,162.27$ 602,878.48$ 25,295.30$ 987,474.79$ 0.0% APRILMAY 280,714.64$ 304,690.61$ 336,854.77$ 378,521.28$ 337,626.19$ 422,685.93$ 19,256.35$ 871,555.18$ 0.0% MAYJUNE 281,398.92$ 328,657.32$ 335,012.00$ 381,315.40$ 390,738.06$ 476,941.76$ 382,340.65$ 932,385.70$ 0.0% JUNEJULY 312,707.52$ 370,339.14$ 396,231.41$ 428,462.13$ 432,167.04$ 474,968.57$ 509,316.66$ 928,499.38$ 0.0% JULYAUGUST 264,144.99$ 257,923.66$ 259,464.98$ 295,826.48$ 326,342.94$ 305,929.89$ 385,114.27$ 601,861.14$ 0.0% AUGUSTSEPTEMBER 171,956.45$ 199,471.54$ 228,890.24$ 147,259.33$ 204,631.15$ 185,723.89$ 353,421.20$ 494,203.90$ 0.0% SEPTEMBER

TOTAL 3,705,495.06$ 4,254,957.34$ 4,484,653.23$ 4,835,834.66$ 4,685,092.17$ 5,544,051.47$ 4,837,257.32$ 8,837,558.54$ 1,262,148.73$ 501,102.87$ 65.8%

% INC/DEC PREVIOUS YEAR 15.0% 14.8% 5.4% 7.8% -3.1% 18.3% -12.7% 59.4%

MONROE COUNTY MONROE COUNTYFY 2022 VS FY 2021


OCTOBER 1,759,176.87$ 1,965,638.53$ 2,141,944.61$ 2,158,343.55$ 1,657,527.35$ 2,124,154.59$ 2,307,895.89$ 2,274,097.13$ 3,878,334.85$ 1,604,237.72$ 69.5% OCTOBERNOVEMBER 1,978,040.35$ 2,148,748.22$ 2,478,598.61$ 2,539,719.57$ 2,002,923.54$ 2,700,966.52$ 2,888,723.46$ 2,480,869.99$ 4,643,002.37$ 2,162,132.38$ 74.8% NOVEMBERDECEMBER 2,620,646.06$ 2,956,880.78$ 3,220,789.36$ 3,281,719.01$ 2,646,551.39$ 3,564,363.10$ 3,889,451.21$ 3,946,911.08$ 0.0% DECEMBERJANUARY 2,976,466.81$ 3,463,660.30$ 3,617,657.52$ 3,613,568.90$ 3,004,389.04$ 3,914,676.55$ 4,392,973.20$ 4,092,799.75$ 0.0% JANUARYFEBRUARY 3,334,432.32$ 3,802,363.52$ 4,070,065.44$ 4,039,831.78$ 3,572,183.06$ 4,408,638.93$ 5,177,190.97$ 5,190,247.33$ 0.0% FEBRUARYMARCH 4,025,156.17$ 4,457,128.81$ 4,865,095.07$ 4,774,523.18$ 4,303,203.95$ 5,463,184.76$ 3,299,383.90$ 7,157,403.98$ 0.0% MARCHAPRIL 2,985,174.37$ 3,290,053.35$ 3,324,343.71$ 3,843,696.29$ 3,129,100.09$ 4,020,023.43$ 140,048.06$ 6,268,561.43$ 0.0% APRILMAY 2,536,755.36$ 2,713,984.05$ 2,877,991.31$ 2,993,830.53$ 2,599,905.47$ 3,188,580.08$ 119,282.97$ 5,844,819.14$ 0.0% MAYJUNE 2,300,526.09$ 2,559,548.28$ 2,714,595.53$ 2,859,154.70$ 2,752,984.55$ 3,206,301.09$ 2,497,318.85$ 5,764,179.69$ 0.0% JUNEJULY 2,540,583.18$ 2,925,665.25$ 3,238,647.75$ 3,395,838.32$ 2,983,086.22$ 3,460,851.41$ 2,991,303.63$ 6,195,986.34$ 0.0% JULYAUGUST 2,227,811.65$ 2,345,730.55$ 2,333,039.36$ 2,471,504.80$ 2,375,003.68$ 2,434,476.60$ 2,336,795.82$ 4,046,979.95$ 0.0% AUGUSTSEPTEMBER 1,376,031.90$ 1,687,653.39$ 1,807,769.69$ 763,394.19$ 1,566,944.81$ 1,384,188.22$ 2,000,093.47$ 3,139,070.89$ 0.0% SEPTEMBER

TOTAL 30,660,801.13$ 34,317,055.03$ 36,690,537.96$ 36,735,124.82$ 32,593,803.15$ 39,870,405.28$ 32,040,461.43$ 56,401,926.70$ 8,521,337.22$ 3,766,370.10$ 79.2%

% INC/DEC PREVIOUS YEAR 12.6% 11.9% 6.9% 0.1% -11.3% 22.3% -19.6% 41.5%



2140 S. Dixie Hwy., Suite 209 Miami FL 33133 305-461-3300 [email protected]

F1 Feb. 11, 2022

TO: District III Advisory Committee FROM: NewmanPR RE: Report of ongoing activities Dec. 19, 2021, through Feb. 11, 2022

The following report highlights ongoing public relations activities on behalf of District III from Dec. 19, 2021, through Feb. 11, 2022. • Agency representatives attended the TDC meeting.

• Agency representatives attended DAC III meeting via Zoom.

• U.K. affiliate KBC met with freelance journalist Jacqui Agate, a regular contributor to LoveEXPLORING, the Times, the Independent and Suitcase magazine, discussing opportunities to visit the Keys. KBC also participated in two webinars gleaning insight from media including Delicious magazine, the Times, Sunday Times and Tonic magazine.

• KBC continued working on a paid media campaign with leading travel trade outlet Selling Travel, which reaches nearly 55,000 travel professionals per issue. The second of three one-page sponsored articles appeared in the January/February issue of the publication, focusing on educating sales agents via a sample four-day itinerary. The third piece, to appear in the March issue, will showcase six of the best ways to experience the natural Florida Keys, covering low-impact activities and “Connect & Protect” initiatives. Each article steers travel advisors toward the destination’s trade training program, encouraging participants to become Florida Keys & Key West specialists.

• KBC continued implementing a partnership with OutThere, which targets the upscale LGBTQ community with a print magazine and website. A “Florida Keys Destination Special” produced by OutThere co-founder Martin Perry will run across a minimum of six print pages in the magazine’s spring 2022 issue. Additional content will appear online and across social media. During his December trip to the Keys, Perry explored “Connect & Protect” activities and met with “Stewards of the Keys” and notable LGBTQ community members.

• KBC continued working with travel magazine and digital brand Wanderlust on a paid campaign that features long-form Keys content appearing in print and online, to be promoted via Wanderlust’s social media platforms and e-newsletters. A double-page print advertorial in Wanderlust’s February/March issue was finalized with input from NewmanPR. It also will appear online at Wanderlust.co.uk in a digital hub that will link to an additional piece of digital content. The focus of the print content is on “Connect & Protect” and “Stewards of the Keys.” In addition, a 2,000-word “Guide to the Florida Keys” article will be created on Wanderlust.co.uk, with a two-minute video developed by Wanderlust from existing Keys video assets. Lyn Hughes, founding editor of Wanderlust, is visiting the destination in February to explore “Connect & Protect” angles and meet with “Stewards of the Keys.” The trip is to result in a dedicated feature in the August/September 2022 issue of the magazine.

• German affiliate GIA hosted a holiday event for media in Cologne. GIA discussed opportunities for the destination with representatives of Süddeutsche Zeitung, Stuttgarter Zeitung, Kölner Stadt Anzeiger/Kölner Rundschau, Reisen Exklusiv, Reisefeder.de, Weser-Kurier, Osnabrücker Zeitung, aktivLaufen and Vital among others.

• KBC is planning to represent the Keys at the annual Visit USA Association UK’s “Meet the Media” event scheduled for March 7 in London. GIA is to represent the destination at a virtual media networking event organized by the German chapter of the Visit USA Association, after the postponement of two in-person events due to the impact of the Omicron variant in Germany.

• KBC issued multiple press releases in the U.K. and Ireland. Their topics included the “Connect with Keys Life” section on the destination website, a roundup of new developments in the Keys and a dedicated piece on the reopening of the Old Seven Mile Bridge.

• GIA issued three press releases in the German-speaking markets. They covered the new Keys brochure and collateral for sales agents, a roundup of new developments in the destination and the new Flixbus service to the Keys from Miami and Fort Lauderdale.

• Canadian affiliate LMA continues to issue daily and weekly updates and summaries to NewmanPR on Canadian travel news and research results.

• LMA continues evaluating and rescheduling a number of initiatives from the 2021-22 PR plan. The agency is implementing initiatives to maintain top-of-mind awareness of the Florida Keys with Canadian media members, with the pace determined by pandemic conditions.

• LMA is organizing an integrated campaign and viewer contest with CHCH-TV Morning Live, a popular Ontario television morning show. The broadcast element is to center on five on-air segments shown over a one-week period, and NewmanPR’s Ashley Serrate is coordinating interview subjects and logistics. To increase viewer engagement, a contest will run during the week for two viewers to win a Florida Keys vacation. Additional social media coverage is to be provided by CHCH in the form of

posts with a call to action leading to the contest and tagging the corresponding Florida Keys social accounts.

• LMA is initiating an integrated program with the popular Canadian baby boomer market-focused Zoomer Radio Morning Show. The program is to include on-air, online and social media components that feature interviews with personalities from the Florida Keys, highlight the Keys’ serenity and seclusion, and engage followers with the unique experiences available.

• NewmanPR is in discussions with Randy VanDerStarren regarding a Toronto Pearson International Airport photo installation. The project would include a February Keys visit by VanDerStarren to spearhead content, with the photos to be shared for six months at Toronto Pearson International Airport.

• Discussions are under way with media about rescheduling the Canadian group press trip originally planned for April 2020 but postponed because of COVID-19. LMA is tentatively considering April 24-29, 2022, if pandemic conditions are favorable. The media members confirmed for the original trip, who are to be invited again, include Pat Brennan of the Toronto Star newspaper, Michele Jarvie of the Calgary Sun and Calgary Herald newspapers, Danielle Leonard of West of the City Magazine, Paul Zander of FAZE Media Video and Lorraine Zander of FAZE Media Magazine.

• LMA continues reaching out to influencers who have traveled to the Florida Keys in the past to have them repost their memories/posts and tag the Keys. The majority have already complied and the remaining influencers’ posts are being scheduled.

• LMA continued to pitch Florida Keys content to media outlets and freelancers including Nadine Robinson of the Sault Star newspaper, Jodi Goodfellow of WanderEater magazine, Richard Piotrowski of Brewers Journal and Steve Drake of Drift Travel Magazine. In addition, LMA is talking about future destination visits with Nadine Robinson, Jodi Goodfellow, Liz Fleming of Cruise and Travel Lifestyle Magazine, Jim Byers of Canadian Travel News and freelancer Maggie Gilmour.

• During the reporting period, LMA sought and confirmed editorial coverage from outlets including the Informed Traveller Radio Show, Travel Industry Today, Mose’s World Radio Show, CKXS-FM Travel Radio Show, KX947 Hamilton News Radio, Arctic Radio, Travelweek, Canadian Travel Press and freelancer writer Toby Saltzman.

• LMA distributed the following media advisories and releases to targeted Canadian media: “‘Connect with Keys Life’ Section Debuts on Florida Keys’ Visitor Website,” “Boat Parades to Light Up the Florida Keys Holiday Season,” “New Year’s Eve ‘Drops’ and Fireworks to Dazzle Florida Keys Revelers,” “Wounded Military Personnel Bike Through Florida Keys,” “Wounded Warriors Interact With Florida Keys Dolphins as Therapy” and “Historic Old Seven Mile Bridge to Reopen in Florida Keys.” LMA also distributed the winter edition of the quarterly “What’s New in the Florida Keys & Key West.”

• As COVID-19’s Omicron variant continued to predominate and case numbers declined in the Keys, NewmanPR continued monitoring conditions and remained on alert to compile information as needed and communicate it to Keys tourism interests and travel consumers. Newman stayed in close touch with county officials including

health director Bob Eadie and Emergency Management Director Shannon Weiner. As it has been throughout the pandemic, agency’s mission remains to assist with coordinating and communicating factual messaging regarding the evolving coronavirus situation with input from county health officials.

• Agency’s Julie Botteri continued to monitor the coronavirus information web page and update it as needed. Agency has added a list of Florida Keys-based COVID-19 testing sites that visitors can access in the event they need to be tested while in the Keys. The ongoing purpose of the information page remains to communicate accurate and evolving health and safety directives, CDC recommendations and related content. Its messaging continues to focus on suggested protective health guidelines for Keys visitors, information on health protocols undertaken by accommodations and other Keys businesses and entities, and coronavirus facts and resources. A prominent graphic and link on the website’s home page direct site visitors to the COVID-19 information page.

• NewmanPR continues to produce and manage regular contributions to social media content on the TDC’s Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube channels, during both business hours and evening and weekend hours as needed. Videos and photographs of Keys nature and sunset scenes, content on new offerings and cultural elements, and special event messaging are among the items posted regularly, along with content supporting pre-planned themed campaigns. For information about the top performing posts, see the detailed social media report that follows this document.

• To promote the Keys and their balmy “winter” weather on Groundhog Day, agency conceived, produced and distributed to media a video and story package on a conch that lives in a “touch tank” at Florida Keys Aquarium Encounters coming out of its shell and seeing its shadow, as groundhog Punxsutawney Phil did. Media coverage was significant, with the package airing on outlets including Fox News National and network affiliates around the U.S., where it generated notable chatter from news anchors. The video also was posted on the Keys’ Facebook page, where it went viral and, as of this writing, had reached more than 17 million people, generated more than 11 million views — numbers unprecedented in the Keys’ entire social media history — and more than 424,000 engagements.

• When the 2.2-mile section of the Old Seven Mile Bridge leading to Pigeon Key reopened after a renovation that began in 2017, agency produced extensive coverage. Agency produced video and still photography packages just prior to the reopening that featured aerial and ground-level b-roll and images of the restored bridge and Pigeon Key. The video package included comments from Monroe County Administrator Roman Gastesi, Pigeon Key Foundation executive director Kelly McKinnon and project manager and FDOT contractor Tony Sabbag. Five photos moved to media around the U.S. via the Associated Press wire service, and agency facilitated a story for the AP that was distributed nationally. When the official ribbon-cutting ceremony was held on the bridge, agency produced a second video and photography package that included images of the ceremony as well as officials and invited guests walking on the restored bridge for the first time. In addition, agency wrote and distributed two

stories to widespread media and produced a separate story for travel trade outlets. Coverage was extensive, appearing on ABCNews.com and ABCnews.go, Travel + Leisure.com and many network news affiliates around the country. With 725 overall media hits, agency’s reporting service indicated a potential mainstream media reach of two billion. Agency also coordinated social media coverage, with a photo grouping on Facebook reaching more than 562,800 people and generating more than 39,000 engagements. The total social media reach across all Keys channels exceeded 1,116,000 people.

• Agency promoted the destination at TravMedia’s IMM North America event that took place Jan. 26 in New York City. Agency’s Ashley Serrate attended, representing the Keys during 24 pre-booked meetings with representatives of, and freelancers for, outlets including Travel + Leisure, Conde Nast Traveler, Fodor’s Travel, Lonely Planet, Boston Globe, AAA, USAToday, CNN.com and Frommers.

• Agency created and provided Keys material that was distributed to media attending Florida Huddle 2022, held Jan. 24-26 in Tampa. NewmanPR’s Laura Myers attended the show, promoting the Keys at meetings with representatives of media including Germany’s FVW.de, Insider Travel Report and TravelMole, TravelBiz Ireland and Worth Publishing. Coverage included TravelMole publishing the provided news release “Celebrations, Activities Await Groups in the Florida Keys” prior to Huddle. Coverage included two reports by Insider Travel Report that included an onsite Huddle video interview with TDC Sales Director Markham McGill and a video, “How to Use the Florida Keys to Unlock Your Clients’ Bucket List.” TravelMole also publishing the provided news release “Celebrations, Activities Await Groups in the Florida Keys” prior to Huddle. Agency is discussing post-Huddle story angles with Worth International for an upcoming visit.

• NewmanPR submitted 11 activity and product descriptions for TourOperatorLand The Magazine, produced by Connect Travel to market incoming tourism to and within North America through its site and IPW publications. DAC III submissions included the Old Seven Mile Bridge, Grassy Flats Resort & Beach Club, Up the Keys Eco Tour’s nature tour and FlixBus. Agency also submitted 13 descriptions for a Sustainable Travel section to TourOperatorLand.com. Submissions relating to DAC III included the Castaway in Marathon, Grassy Flats Resort & Beach Club, Keys Cable at the Lagoon, Up the Keys Tours, FlixBus and “How to Recreate Responsibly in the Florida Keys & Key West” highlighting ways to participate with coral restoration, book Blue Star operators when diving or fishing and follow the “10 Keymandments.”

• Agency’s Andy Newman worked with staff from State Representative Jim Mooney’s office to support Florida Keys Day in Tallahassee. With authorization from the TDC director, agency arranged for TDC to be one of a number of sponsors of the event. Newman also provided media support at the event, which is an opportunity for Keys government and community leaders to visit Tallahassee to ensure legislators understand Keys issues and funding needs. Agency shot and distributed to local media three photographs of members of the Keys delegation and legislators.

• Agency continued working with Crawford Entertainment on a television production to be titled “Only in the Florida Keys,” reviewed the first and second edit of the hour-long program, provided input and requested necessary revisions. When complete, the program is to feature “only in the Keys” activities, eateries and accommodations in each district to highlight the Keys’ market uniqueness. Agency also worked with Crawford on segment choices and the initial edit for a half-hour version of the show that is set to air on Discovery Channel in March.

• Agency has been liaising with South Florida PBS to produce a documentary on the 200th anniversary of the July 3, 1823, incorporation of Monroe County, to be recognized as the 200th anniversary of the Florida Keys. South Florida PBS has agreed to produce the documentary and it is slated to be presented to American Public Television at its November programming convention for broadcast in 2023.

• In accordance with its contract with South Florida PBS’ “Art Loft,” agency continued providing logistical support, b-roll, Video of the Week footage and other assistance as required for the public television program’s segments. “Art Loft” segments cover different aspects of the art and cultural scene throughout the Keys. As well as reaching a South Florida audience, some segments appear on PBS stations in other major markets.

• Working with TwoOceansDigital.com, agency produced, distributed and posted the January regular issue of the “Keys Traveler” e-newsletter and the annual February all-cultural issue. Each regular issue generally features Keys cultural, fishing, “dive profile,” special event and cuisine pieces as well as a video segment and a Q&A profile of a designated “Steward of the Keys.”

• Agency wrote and posted weekly insider columns for the “Keys Voices” online feature blog and promoted them via social media outlets. Each blog column offers insights into the attractions and attributes that characterize one or more Keys districts, with periodic in-depth stories on events and regular “Stewards of the Keys” profiles. Efforts are ongoing to expand the blog’s reach among consumers and travel media.

• Agency wrote and posted twice-monthly entries to the LGBTQ-focused blog. Pieces typically cover attractions, events and aspects of the Keys geared to gay and lesbian travelers, as well as periodic profiles of interesting members of the LGBTQ community. In collaboration with TwoOceansDigital.com, agency facilitated distribution of copy and live links to the LGBTQ blog directly to consumers via an opt-in email address list.

• Prior to Florida Huddle, agency wrote, distributed to targeted media and posted on the website a MICE edition of “What’s New in the Florida Keys & Key West” focused on attractions and activities suited to the group travel market.

• Agency continued checking with event coordinators throughout the Keys regarding changes to event schedules or content based on the still-evolving coronavirus situation. When changes are announced, agency updates the calendar on the TDC website and adjusts plans for publicity accordingly.

• Agency wrote, distributed to the media and posted on the website a release on the 10th anniversary Keyswide tour of “The Connections Project: A Mosaic of the Keys” mural project spearheaded by the Arts Council. When the tour’s debut took place, agency’s Andy Newman attended and produced a Facebook Live segment featuring Liz Young, the Arts Council’s executive director.

• Agency wrote, distributed to the media and posted on the website a release on the Original Marathon Seafood Festival. Agency is making plans to produce additional coverage of the festival when it takes place.

• Each Thursday, Andy Newman provides a live report on aspects of the Keys on U.S. 1 Radio’s Morning Magazine.

• Agency wrote, featured in the e-newsletter and posted on the website a piece on art strolls and gallery walks throughout the Keys.

• Agency wrote, featured in the e-newsletter and posted on the website a roundup of upcoming musical experiences in the Keys.

• Agency wrote, featured in the e-newsletter and posted on the website a roundup of upcoming theatrical highlights throughout the Keys.

• When a group of veterans who were severely wounded in Iraq, Afghanistan and other overseas conflicts pedaled through the Middle Keys as part of the annual Soldier Ride, agency created video and still photography packages of the soldiers crossing the Seven Mile Bridge and experiencing dolphin encounters at Dolphin Research Center. Five images moved to media points around the U.S. via the Associated Press wire service. Finally, agency provided information to the Associated Press for a story that was distributed to media via the AP wire, and also wrote and distributed two additional stories to media. Coverage was significant, appearing in outlets including StarsandStripes.com, television network affiliates around Florida and newspapers in markets around the U.S.

• Agency produced video and social media packages when a juvenile manatee dubbed Waterbear was released off Big Pine Key by marine mammal specialists from Dolphin Research Center, Florida Keys Aquarium Encounters and the Miami Seaquarium. The video garnered play on about 50 stations around the United States with a media value of approximately $75,000.

• Agency coordinated and provided assistance with media visits for individual journalists and social media influencers including Lyn Hughes of Wanderlust Magazine UK, Emily Tharp of HerPhilly.com, Taylor Deer of BrownEyedFlowerChild.com, Caitlin Palumbo of MyDarlingPassport, Beth Ann Fennelly of Garden & Gun Magazine, Tony Perrottet of Smithsonian Magazine, Ana Luiza Ogg Strauss of Viagem com Criancas, Vanessa Infanzon of Upstate Lake Living, Jackie Deppe of West Side Community News, Destiny Snyder of Guided by Destiny, Allison Arthur of Dishing Magazine and Lucy Komisar of the Komisar Scoop.

• As a result of agency-arranged media visits, assistance to journalists and/or release distribution, during the report period the Keys received coverage including Insider Travel Report’s video, “How to Use the Florida Keys to Unlock Your Clients’ Bucket

List”; “Florida Keys: unlock the best activities for groups” in TravelMole, a feature profile in the Chattanooga Times Free Press following a visit by Anne Braly, and a story by Suzanne Kenzer for Orbitz featuring amenity-packed hotels.

• Event information and photography are regularly posted on the Keys website. ###

DAC Social Media Report January 2021@floridakeysandkeywest @thefloridakeys @thefloridakeys

218,094

561,968

522,019

Likes Received 127,175

Comments Received 1,109

Media Posted 31

*Note: Dips in measurement on the above chart are a result of posts that are not able to have their data input via a third-party measurement software. These are IG Reels and / or IGTV. The data for these posts have been reflected in the below engagement metrics.

ADVERTISINGREPORT

MARCH 2 DAC I I I MEETING

DISTRICT ADVISORY COMMITTEE

TINSLEY ADVERTISING

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T E L E V I S I O N

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C O - O P P R O G R A M S

Spring DigitalEpsilon Conversant - 3/1-4/16LuxuryLink.com E-Newsletter - 3/16

D I G I T A L

Facebook/Instagram - 3/1-4/30Scuba Diving Social Facebook Native Video Ads - 4/23-4/29Sport Fishing/Saltwater Sportsman - MarchVizio - 3/1-3/27GumGum - 3/1-3/27

Fishing TV - 3/1-4/30Saltwater Experience Sponsorship The Fish Guyz

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M E D I A R E C A P & R E P O R T I N G - M A R C H & A P R I L

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S E M

Google Adwords - 3/1-4/30Microsoft Advertising (Yahoo/Bing/AOL) - 3/1-4/30

P R I N T

AOPA Pilot - MarchBoatU.S. Magazine - March/AprilScuba Diving Magazine - March

D I G I T A L

TheKnot.com/WeddingWire.com Native Program - 3/1-4/30OutsideOnline.com - 3/1-4/30Adara - 3/1-3/27SpotX - 3/1-4/16Tremor Video - 3/1-4/16GroundTruth - 3/1-3/27AOPA.org Online Native - 3/1-4/30

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G.1.

2022 | MARCH


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TINSLEY ADVERTISING

S O C I A L

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TINSLEY ADVERTISING

E B L A S T

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2022 | MARCH


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TINSLEY ADVERTISING

N A T I V E

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2022 | MARCH


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G O O G L E A D W O R D S

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2022 | MARCH


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TINSLEY ADVERTISING

B I N G , Y A H O O A N D A O L S E A R C H

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2022 | MARCH


TINSLEY ADVERTISING

P R O J E C T R E C A PCurrent & Ongoing Projects

G.1.

2022 | MARCH

PROJECTSPrel iminary media planning for FY 22/23Sport Diver , Scuba Div ing , PADI content coordinat ionKatz d ig i ta l audio scr ipt development for Nashvi l le own a c i ty in i t iat iveCol laborated and developed the TDC Community Outreach VideoAOPA Pi lot nat ive content development and coordinat ionRedesign of Key L ime Academy sales cardTranscreat ion of 30 second "Learn to d ive" for German sales team ef for tDive image coordinat ion for German sales team ef for tDevelopment of Boston Travel & Adventure Show dig i ta l banners and post show emai lSponsored Post c reat ion on Facebook & InstagramCoordinat ion & t raf f ick ing of a l l spr ing media mater ia lsCreat ive development for spr ing campaignsSignature Travel Partner of the Month - websi te landing pageNat ive content development and coordinat ion with var ious partnersOut-of-home campaign development for V is i t F lor ida in the Nashvi l le , Chicago, Dal lasand At lanta marketsE-Blast concept creat ion for the meet ings marketAccuweather interact ive weather uni t coordinat ionFishing & Dive Facebook & Instagram campaign coordinat ionAdvertor ia l coordinat ion with Sweet Ju ly Magazine and Conde Nast TravelerCoordinat ion of Key L ime Academy dig i ta l e f for tsGener ic & Key West Nashvi l le A i rport mater ia l re leaseWebsi te implementat ion of the ADA Compl iant Dest inat ion Guide Bonnier f i sh ing content coordinat ion across a l l d is t r ic t p lansDigi ta l postcard development for the Dive Umbrel laOuts ide Onl ine content coordinat ion

TINSLEY ADVERTISING


G.1.

2022 | MARCH

PROJECTSAd creat ion for the meet ings/groups marketAd creat ion for the t ravel advisor marketTowleroad & Q.Digi ta l nat ive content s tory coordinat ion and rev iewGaycat ionmagazine .com & ALL OUTvoices d ig i ta l mater ia l coordinat ionLGBTQ+ nat ive content development with vendors and TDC sales team membersRevis ion of the Histor ic BrochureWinter presentat ion developmentPresentat ion development for the Key West Bus iness Gui ld luncheonRevis ion of the LGBTQ+ brochure for d is t r ibut ion at t rade showsAd re leases and t raf f ick ing inst ruct ions for a l l d ig i ta l winter and spr ing campaignsKey West Hol iday Fest campaign complet ion and provided support ing backup mater ia lsfor b i l l ingConcept development for new Key West Nashvi l le adConcept development for new Key West le isure adConcept development for new Dive adOrganizat ion and planning 21/22 media mater ia l deadl inesCol lect ing January report ing & ad screenshots across media partners and plat formsCol lected December report ing & ad screenshots across media partners and plat formsBrochure ful f i l lment & inventory coordinat ionProof ing a l l campaigns (Pr int , Dig i ta l , Soc ia l Media , Nat ive Content , Out-of-Home,Col lateral ) before they ’ re re leased to the pubs and/or vendorsFY 21/22 co-op program and part ic ipant coordinat ion and execut ionFul f i l l ing the advert is ing port ion of the FY 21/22 Market ing PlanReviewing creat ive f rom local partners for appropr iate logo usagePrepar ing creat ive , media and report ing for TDC packetsPrepar ing creat ive , media and report ing for DAC packets

http://gaycationmagazine.com/

TINSLEY ADVERTISING


G.1.

MEETINGS

2022 | MARCH

Agency at tended the 2/8 TDC meet ing and presented the winter media and creat iveprogramAgency at tended the 2/2 Key West Bus iness Gui ld Luncheon and presented an overv iewof Key West and LGBTQ+ media and creat iveAgency at tended the 1/11 & 1/12 DAC meet ings . Agency presented the fa l l media andcreat ive to DAC 1 and 3 .Agency at tended the 1/13 Dive Umbrel la meet ing and provided an update on new t radeshow premiums in inventory and proposed the idea of developing d ig i ta l postcards tobe d is t r ibuted to d ive operator databasesAgency at tended the 1/13 F ishing Advisory Committee meet ing and made apresentat ion out l in ing the F ishing budget and media planAgency at tended the 6/16 Cultural Umbrel la meet ing and d iscussed ar t ic le topics forthe 2023 Culture Magazine

TINSLEY ADVERTISING

M A R A T H O N F Y 2 1 / 2 2 M E D I A P L A N

G.1.

2022 | MARCH

H o l i d a y s / E v e n t s: *X-Mas (12/25)*Halloween (10/31) * New Year's Day (1/1) * President's Day (2/21) *Easter (4/17) *Ind. Day (7/4) *Labor Day (9/5)

*Thanksgiving (11/25) *Memorial Day (5/30) *Mini Lobster Season (7/28-29)*Columbus *Art Base1 (12/2-12/5) *MLK Day (1/17) *Lobster Season (8/6-3/31) Day (10/22)

S c h o o l B r e a k s: Fall Break: Winter Break: Spring Break: Summer BrealMiami-Dade County Public Schools:

Broward County Public Schools:Palm Beach County Public Schools: 3/21-3/28

Martin County Public Schools: 3/12-3/20Hillsborough County Public Schools: 3/12-3/20

Pinellas County Public Schools: 3/12-3/20Orange County Public Schools: 3/12-3/20

Osceola County Public Schools: 3/12-3/20Seminole County Public Schools: 3/12-3/20

Duval County Public Schools 3/12-3/20

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Unit SizeS P O T T E L E V I S I O N• New York DMA :30 $220,000

• Chicago DMA :30 $116,060

• Philadelphia DMA :30 $92,020

• Boston DMA :30 $79,230

• Washington D.C. DMA :30 $94,850

• Detroit DMA :30 $40,000

• Atlanta DMA :30 $127,605

• Miami-Ft. Lauderdale DMA :30 $58,150

• Tampa-St. Petersburg DMA :30 $39,120

• Orlando-Melbourne DMA :30 $55,080

• West Palm Beach DMA :30 $21,610

• Jacksonville DMA :30 $12,300

• Ft. Myers-Naples DMA :30 $14,643

F I S H I N G T E L E V I S I O N• Saltwater Experience Sponsorship Airs nationally on Discovery 3x 30 minute shows $35,294 Channel. Sponsorship includes: 3 episodes filmed in Marathon w/"sponsored by Marathon" billboards in each episode.

• The Fish Guyz (2 Episodes filmed in Marathon w/:30 spots & billboards) $17,647 Airs nationally on Discovery Channel Nationally

TELEVISION TOTAL: $1,023,609

5/9-5/29

5/9-5/29

5/9-5/29

5/9-5/29

$10,530.00

$4,795.00

$0.00

$0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00

$0.00

$0.00 $0.00

$0.00 $0.00 $0.00

6/1-6/26 6/27-7/31$23,145.00

$21,865.00

6/27-7/31

$15,216.00

6/27-7/31

$7,393.00 $9,422.00

6/1-6/26

6/1-6/26

$0.00

$0.00 $0.00

$0.00$0.00$0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00

$0.00 $0.00

$0.00 $0.00

$0.00 $0.00

$0.00 $0.00 $0.00

$0.00

$0.00 $13,374.00

$0.00

$0.00

$0.00 $0.00

$5,125.00

$24,966.00 $24,966.00 $0.00$0.00 $14,974.00$14,972.00 $14,972.00

6/9-8/22

5/27-8/95/26-8/95/28-8/9

$14,473.00 $14,473.00 $0.00 $14,474.00 $24,300.00

$18,717.00

11/25-11/2911/20-11/2811/24-11/28

$29,955.00 $0.00$18,717.00

$0.00

$0.00 $18,716.00 $29,955.00

$53,750.00 $0.00$37,156.00

11/25-11/2811/24-11/2811/20-11/2811/24-11/2811/20-11/28

11/25-11/2911/22-11/28 6/10-8/16

5/27-8/93/18-3/27

12/20-1/312/20-1/312/20-1/312/20-1/2

3/21-3/27

5/27-8/95/29-8/85/27-8/95/26-8/912/20-1/3

12/20-1/312/20-1/3

$37,156.00

GROSS TOTAL

O C T ' 2 1 N O V ' 2 1 D E C '2 14 T H Q U A R T E R

J A N ' 2 2 F E B ' 2 2 M A R ' 2 21 S T Q U A R T E R

A P R ' 2 2 A U G ' 2 2 S E P ' 2 22 N D Q U A R T E R 3 R D Q U A R T E R

M A Y ' 2 2 J U N ' 2 2 J U L ' 2 2

$0.00$0.00 $0.00 $0.00

$0.00 $0.00 $0.00

$0.00 $0.00 $0.00

10/11-10/31 11/1-11/21 1/10-1/30 1/31/-2/27 2/28-3/27$7,059.00 $7,059.00 $0.00 $7,058.00 $9,412.00 $9,412.00 $0.00 $0.00

$22,285.00 $30,378.00 $30,378.00

$0.00 $0.00

$0.00

10/11-10/31 11/1-11/21 1/10-1/30 1/31/-2/27 2/28-3/27$22,282.00

$0.00 $0.00 $3,660.00

$0.00 $0.00

6/1-6/26 6/27-7/31

$0.00

$4,100.00

$18,694.00

$0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00

6/1-6/26 6/27-7/31

6/1-6/26 6/27-7/31

$0.00

5/9-5/29

$0.00$4,880.00 $6,103.00

$18,590.00 $18,590.00

10/11-10/31 1/10-1/30 1/31/-2/27

10/11-10/31 1/10-1/30 1/31/-2/27 2/28-3/27$14,017.00

1/10-1/30$14,017.00 $0.00

$24,300.00

FY 2022 MEDIA PLAN

1/31/-2/27 2/28-3/27

12/20-1/212/20-1/312/20-1/3

10/11-10/31

10/11-10/31

1/10-1/30 1/31-2/27 2/28-3/27

1/10-1/30 1/31/-2/27 2/28-3/27

2/28-3/27

$0.00 $38,188.00 $53,750.00

11/1-11/21

$14,016.00

11/1-11/21

11/1-11/21

11/1-11/21

11/1-11/21

$22,282.00 $0.00

10/11-10/31

$0.00

$0.00 $0.00

$0.00

$8,823.50

$0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00

$0.00

$0.00

$0.00 $3,075.00

$15,288.00 $19,717.00

$0.00

5/9-5/29

$0.00

$0.00

$0.00 $0.00

$0.00 $0.00

$0.00 $0.001/8-4/3 (13 weeks)

$0.00 $0.00 $11,765.00 $11,764.50 $11,764.50 $0.00 $0.00

$8,823.50

$0.00January-December

$0.00 $0.00 $0.00

$0.00 $14,521.00

$0.00

$0.00

$0.00 $0.00

$0.00 $0.00

$0.00

DAC III / MarathonMCTDC FY 2022 Media Plan 1 Revision #2 9-22-2021









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6/9-8/22

5/27-8/95/26-8/95/28-8/9

11/25-11/2911/20-11/2811/24-11/28

11/25-11/2811/24-11/2811/20-11/2811/24-11/2811/20-11/28

11/25-11/2911/22-11/28 6/10-8/16

5/27-8/93/18-3/27

12/20-1/312/20-1/312/20-1/312/20-1/2

3/21-3/27

5/27-8/95/29-8/85/27-8/95/26-8/912/20-1/3

12/20-1/312/20-1/3

GROSS TOTAL




M A Y ' 2 2 J U N ' 2 2 J U L ' 2 2

FY 2022 MEDIA PLAN12/20-1/212/20-1/312/20-1/3

D I G I T A L C O - O P P R O G R A M S SUMMER DIGITAL CO-OP

• Epsilon Conversant Custom Co-op Unit 2,105,203 per co-op 1/10-1/30 3/28-4/16 $94,118

Geo: NY, BOS, DC, PHL, CHI Geo: Wisconsin, Minnesota, Michigan Geo: NY, BOS, DC, PHL, CHI Geo: WI, MN, MI Geo: NY, BOS, DC, PHL, CHI, WI, MN, MI

• OutsideOnline E-Newsletter Dedicated E-News 125,000 per email 8 8 27 Geo: FL 3 $8,824

• CNTraveler.com E-Newsletter Dedicated E-News 35,026 per email 24 National Send 12 National Send 2 $13,412

• LuxuryLink.com E-Newsletter Dedicated E-News 500,000 per email 10 16 2 $10,588

• New York Times Great Getaways E-Newsletter Dedicated E-News 152,436 per email 27 National Send 1 $5,294

Less co-op collected: -$13,600

DIGITAL CO-OP TOTAL: $118,636

D I G I T A LSocial:

• Facebook/Instagram sponsored ads :15 Video/Image Ads $24,768

• Scuba Diving Social Facebook Native Video Ads Padi Created 40,000 $1,882• PADI Social Facebook Native Video Ads Padi Created 40,000 $1,882• Scuba Diving Social Instagram Video Ads Padi Created 40,000 $1,882• PADI Social Instagram Video Ads Padi Created 40,000 $1,882

• Sport Fishing/Saltwater Sportsman Sponsored Content Article & hosting flat $14,705• Saltwater Sportsman E-Newsletters 50,000 $4,365 Automatic Content Recognition (ACR) ACR recognizes users who have streamed on their connected TV and re-targets them on their othe digital devices (smartphone, laptop, etc.)

• Samba 925,925 $29,413

• Samsung Ads 1,851,185 $58,825 Connected TV (CTV) / Over-The-Top (OTT):

• Motto (CTV) :15 559,180 $35,294

• Discovery+ :15 1,138,235 $44,119

• Disney Hulu XP (runs on Nat Geo, Hulu, Disney, ABC, Freeform and FX) :15 750,000 $29,412 Targeted to HH $150k+ parents w/children

$0.00 $0.00 $0.00 $9,804.00 $9,805.00 $9,804.00 $0.00

$21,389.0011/1-11/2810/4-10/31 11/29-12/19

$21,389.00

$0.00$0.00 $0.00 $0.00

$0.00

$1,882.00 $1,882.00 $0.00 $0.00

Estimated at 4 co-ops @$1,000 =$4,000 to be collected

$0.00

$0.00

$0.00$0.00 $0.00 $14,705.00

$5,294.25 $0.00

Geo: NY, BOS, DC, PHL, CHI, WI, MN, MI

$0.00

$5,294.00

Geo: NY, BOS, DC, PHL, CHI, WI, MN, MI

SPRING DIGITAL CO-OP

MarchDecember (12/7)

1/10-1/30

$16,047.00 $0.00 $0.00 $0.00 $0.00 $0.00

October SeptemberAugustJanuary February March April May June JulyNovember December

$0.00 $0.00 $0.00 $14,706.00 $14,706.00 $0.00 $0.00

$0.00$0.00 $0.00 $0.0010/4-10/31 11/1-11/30

$17,647.00 $17,647.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00

$0.00$11,765.00 $11,764.00 $11,764.00 $0.00 $0.00$11,765.00 $11,765.00 $0.00 $11,765.00 $11,765.00 $11,765.00

$0.00 $5,294.00

$0.00 $0.00

$0.00

Geo: NY, MA, DC, PHL,IL, WI, MN, MI

$0.00

$0.00 $0.00

$0.00

$0.00

WINTER DIGITAL CO-OP

$0.00

$2,941.25 $0.00 $0.00

10/4-10/31 11/1-11/30 2/1-2/27

$0.00

$6,706.00 $0.00 $6,706.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

1/10-1/30 2/1-2/27

$2,064.00 $2,064.00

2/28-3/27

Estimated at 4 co-ops @$700=$2,800 to be collected

$2,064.00 $2,064.00 $2,064.00

$0.00

$0.00$0.00

$0.00

$0.00 $0.00

$0.00

$0.00

$0.00 $0.00

12/8-12/14

2/8-2/14

$0.00

$1,883.00 $1,883.00 $0.00

$0.00

$0.001/10-1/30 2/1-2/27

$2,064.00

$0.00$0.00 $0.00

FALL DIGITAL CO-OP

$0.00

5/2-5/29 5/30-6/26Geo: Atlanta, W. Palm, Naples-Ft. Myers, Orlando, Tampa-St. Pete, Jax

$0.00 $0.00

$0.00 $0.00 $0.00

$0.00


$0.00 $0.00 $4,365.00

$0.00 $0.00 $0.00

$2,064.00 $2,064.00 $2,064.00

$0.00 $2,941.25 $0.00

Geo: NY, MA, DC, PHL,IL, WI, MN, MI

$2,941.25

$0.00 $0.00

$0.00 $0.00


$0.00

$2,064.00 $2,064.00 $2,064.00

$0.00

$0.00 $0.00

$0.00 $0.00 $0.00

2/1-2/27

$0.00 $0.00 $0.00

2/28-3/27

4/23-4/29

6/1-6/7

$22,059.00 $22,060.00 $0.00

$0.00 $0.00










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6/9-8/22

5/27-8/95/26-8/95/28-8/9

11/25-11/2911/20-11/2811/24-11/28

11/25-11/2811/24-11/2811/20-11/2811/24-11/2811/20-11/28

11/25-11/2911/22-11/28 6/10-8/16

5/27-8/93/18-3/27

12/20-1/312/20-1/312/20-1/312/20-1/2

3/21-3/27

5/27-8/95/29-8/85/27-8/95/26-8/912/20-1/3

12/20-1/312/20-1/3

GROSS TOTAL




M A Y ' 2 2 J U N ' 2 2 J U L ' 2 2

FY 2022 MEDIA PLAN12/20-1/212/20-1/312/20-1/3

D I G I T A LStreaming Audio:

• Katz Digital Audio (includes Spotify, Pandora, Iheart, etc.) :30 audio ads 2,083,334 $29,412 Contextual Advertising:

• GumGum - Expandable video unit targeted in articles and online content about family travel.:15 in-screen 5,431,034 $88,235 Targeted to affluent parents w/children who are searching for travel. expandable video unit

Native - Weddings/Honeymoons:• TheKnot.com/WeddingWire.com Custom Content Package 881,060 • Custom Content Marathon brand article refresh & promotion $33,348 • Custom Content Sponsorship - 970 x 90/970 x 66/728 x 90, 300 x 600, 300 x 250, 320 x 50 • Banners run of site standard & native co-promotion (created by TKKW-no assets needed) • Facebook & Instagram sponsored co-promotion of branded content (created by TKKW-no assets needed)

• Instagram 1 Story Card Co-Promotion- 7/13/2022 10 4 13 • Network Email Direct Run of Weddings Co-Promo - 11/4/2021 4 • Instagram 1 Story Card Co-Promotion- 7/13/2022 Native - Travel Enthusiasts:

• CNTraveler.com - Conde Nast Traveler native content w/social promotion 1,750,000 $38,824

Active/Adventure Enthusiasts:• OutsideOnline.com Package: • Outside Video Channel :15 Pre-Roll and Mid-Roll Views 5,000 $1,471 • Homepage Takeover: 320 x 50 or 300 x 50, 300 x 250, 300 x 600, 970 x 250 35,000 $2,882 • Bonus Homepage Takeover: 320 x 50 or 300 x 50, 300 x 250, 300 x 600, 970 x 250 35,000 $0 • Destination Spotlight (Created by Outside) 50,000 $1,765 • "What You Missed" Newsletter Inclusion w/logo (88 x 31), copy & link 95,000 $2,353 • Destinations News Spon. w/natve integration 300 x 250, 728 x 90 + copy, link, image 95,000 $4,206 • Adventure & Travel Channel 320 x 50 or 300 x 50, 300 x 250, 300 x 600, 970 x 250 65,000 $2,600 • ROS Units 320 x 50 or 300 x 50, 300 x 250, 300 x 600, 970 x 250 156,461 $4,418 • Bonus ROS Network 320 x 50 or 300 x 50, 300 x 250, 300 x 600, 970 x 250 80,000 $0 High Impact:

• NYTimes.com Flex Frame Video Unit :15 Flex Frame 3,230,000 $38,000 Pre-Roll:

• Adara :15 6,034,482 $102,941

• SpotX :15 5,357,142 $88,237

• Tremor Video :15 4,504,258 $82,137

$0.00 $0.00 $0.00 $0.00

$14,707.00 $0.00 $0.00

$0.00

$0.00 $0.00

10/4-12/31$12,941.00

10/4-10/31 11/1-11/30 1/10-1/30 2/1-2/27

$0.00

$0.00

10/4-10/31 11/1-11/30

October November December

December January February March April May

$14,706.00 $14,706.00 $0.00

$14,706.00 $14,706.00 $0.00 $14,706.00 $14,706.00

$0.00 $14,706.00 $14,706.00 $14,706.00

2/28-3/27

2/28-3/27

3/28-4/16$14,706.00 $14,706.00 $0.00 $14,706.00 $14,706.00 $14,706.00 $14,707.00

2/1-2/27

$0.00

12/1-5/31

1/10-1/30

1/10-1/30 2/1-2/27

$0.00 $0.00

12/1-5/31

$3,334.80

October November December January February March April May June

$3,334.80 $3,334.80 $3,334.80 $3,334.80 $3,334.80 $3,334.80 $3,334.80 $3,334.80 $3,334.80

October November June JulyJuly

October November December January February March April May June July

$0.00 $14,707.00 $14,706.00 $0.00 $14,705.00 $14,705.00

July

$0.00 $0.00 $0.00 $0.00

1/31/-2/27 2/28-3/27$0.00 $0.00 $0.00

$11,030.00 $14,706.00 $3,676.00

5/30-6/26

$0.00 $0.0010/4-10/31 11/1-11/30

$19,000.00 $19,000.00 $0.00 $0.00 $0.00 $0.00 $0.00

$14,706.00 $0.00 $14,705.00 $14,706.00

3/28-4/16

$0.00

$0.00

$0.00 $0.00

$0.00 $0.00 $0.00

$0.00 $0.00

$11,656.00 $11,656.00 $0.00

$0.00

5/2-5/29 5/30-6/26

$0.00 $0.00 $0.00 $0.00 $0.00

12/1-5/31

$3,282.00 $3,282.00 $3,285.00 $0.00$3,282.00 $3,282.00 $3,282.00

April May June

12/1-5/31

12/1-5/3112/1-5/31

12/1-5/3112/1-5/31

January February March

10/11-12/5

5/2-5/29

10/4-10/31 11/1-11/30

2/28-3/27

6/27-7/31 8/1-8/28

$12,941.00 $12,942.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00










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17-J

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21-F

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28-F

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14-M

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21-M

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28-M

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11-A

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18-A

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25-A

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9-M

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16-M

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23-M

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30-M

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13-J

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20-J

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27-J

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4-Ju

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-Jul

18-J

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1-A

ug

8-A

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15-A

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22-A

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29-A

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5-Se

p

12-S

ep

19-S

ep

6/9-8/22

5/27-8/95/26-8/95/28-8/9

11/25-11/2911/20-11/2811/24-11/28

11/25-11/2811/24-11/2811/20-11/2811/24-11/2811/20-11/28

11/25-11/2911/22-11/28 6/10-8/16

5/27-8/93/18-3/27

12/20-1/312/20-1/312/20-1/312/20-1/2

3/21-3/27

5/27-8/95/29-8/85/27-8/95/26-8/912/20-1/3

12/20-1/312/20-1/3

GROSS TOTAL




M A Y ' 2 2 J U N ' 2 2 J U L ' 2 2

FY 2022 MEDIA PLAN12/20-1/212/20-1/312/20-1/3

D I G I T A LInteractive Mobile Swipe Ad

• GroundTruth - Interactive mobile swipe with boating/family theme :15 7,173,601 $58,824 AOPA/Aircraft Owners & Pilots Association (Marathon International Airport) Package:

300,000 $3,530

• AOPA Travel Pilot E-Newsletter (Biweekly Newsletter) 24,000 per $2,471• Aviation eBrief E-Newsletter (Daily Newsletter) 140,000 per $8,559• AOPA ePilot E-Newsletter (Weekly Newsletter) 216,000 per $8,153 Search Engine Marketing

• Google Ad Words Copy $34,588

• Microsoft Advertising (Yahoo/Bing/AOL) Copy $15,294

DIGITAL TOTAL: $1,019,315P R I N T • AOPA Pilot Magazine (Aircraft Owner & Pilots Association) Full Page, 4C 287,000 2 $27,976 National Circulation

• BoatU.S. Magazine Full Page, 4C 608,044 2 $23,530 National Circulation

• Southern Boating Magazine Full Page, 4C 65,000 2 $7,060 National Circulation

• Scuba Diving Magazine Full Page, 4C 65,000 1 $8,588 National Circulation

• Saltwater Sportsman Magazine Full Page, 4C 80,000 1 $9,482 National Circulation

• Florida Sportsman Magazine Full Page, 4C 73,414 1 $3,300 National Circulation

PRINT TOTAL: $79,936

PROPOSED MEDIA SPEND: $2,122,860PRODUCTION: $15,480

RESOURCES REMAINING: $170,195GRAND TOTAL-BUDGET: $2,308,535

Grand Total - Monthly Budgets $2,122,860

February March April

March April

2/28-3/27

March

$0.00 $0.00 $0.00

$2,855.00 $0.00 $0.00 $0.00

MarchDestinations Issue

$0.00 $0.00 $0.00 $0.00

April May June$2,882.33 $2,882.33$2,882.33 $2,882.33 $2,882.33

January February

November

October

$0.00

February$0.00

$2,882.33

$2,717.00

December$0.00

MayMay June

March April May June

October November December January February March

$14,706.00

$0.00

• AOPA.org Online Native Advertisement - Includes full age online article (including images, video, url), social media promotion, epilot summary)

$299,422.38 $319,446.38 $63,856.13 $253,589.13 $369,478.88 $371,722.13 $94,750.63

$14,706.00 $0.00

$0.00 $11,765.00 $0.00 $0.00 $0.00 $11,765.00 $0.00

April

$0.00 $0.00$14,706.00

$0.00 $0.00

10/4-10/31 11/1-11/30

$2,882.33 $2,882.33July

November/December

$14,706.00

$1,274.00

$0.00

November December

March/April

October

$0.00 $13,988.00 $0.00 $0.00 $0.00 $13,988.00 $0.00

$2,882.33 $2,882.33

$1,275.00

$7,070.00 $6,394.00 $3,677.00

$1,275.00 $1,274.00 $1,274.00

$0.00 $0.00 $0.00

$1,274.00$1,275.00 $1,275.00 $1,275.00 $1,275.00

$0.00 $3,530.00 $0.00 $0.00 $0.00 $3,530.00 $0.00 $0.00 $0.00

MARATHON FY 2022 BUDGET SUMMARY

$0.00$0.00

August$2,882.33

2/1-2/27

SeptemberAugust

$1,274.00 $1,274.00July September

$2,882.33

$0.00 $0.00 $0.00

$111,443.13 $123,626.13 $105,028.38 $17,876.33 $6,220.33

$0.00 $8,588.00 $0.00 $0.00

$0.00 $0.00 $0.00February

$0.00 $0.00 $0.00$0.00

$9,482.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00

$3,300.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00

$0.00March

*Please note separate from the above budget there is also $75,000

in Emergency (promotional/storm) resources).










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28-F

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14-M

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21-M

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28-M

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11-A

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18-A

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25-A

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2-M

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9-M

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16-M

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23-M

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30-M

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6-Ju

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13-J

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20-J

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27-J

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4-Ju

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-Jul

18-J

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-Jul

1-A

ug

8-A

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15-A

ug

22-A

ug

29-A

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5-Se

p

12-S

ep

19-S

ep

6/9-8/22

5/27-8/95/26-8/95/28-8/9

11/25-11/2911/20-11/2811/24-11/28

11/25-11/2811/24-11/2811/20-11/2811/24-11/2811/20-11/28

11/25-11/2911/22-11/28 6/10-8/16

5/27-8/93/18-3/27

12/20-1/312/20-1/312/20-1/312/20-1/2

3/21-3/27

5/27-8/95/29-8/85/27-8/95/26-8/912/20-1/3

12/20-1/312/20-1/3

GROSS TOTAL




M A Y ' 2 2 J U N ' 2 2 J U L ' 2 2

FY 2022 MEDIA PLAN12/20-1/212/20-1/312/20-1/3

PROPOSED MEDIA SPEND: $2,122,860

Television $1,023,60948%

Digital $1,019,31548%

Print $79,9364%

DAC III MARATHONFY 2022 PLAN DISTRIBUTION BY MEDIA

Television

Digital

Print


TINSLEY ADVERTISING 2022 | MARCH

F Y 2 2 / 2 3 M E D I A P L A N I N P U T G.2.

The agency wi l l be seeking prel iminary input for the FY 22/23 DAC 3 Media Plan .

MONROE COUNTY STR REPORT - December 2021

This data is similar to Smith Travel reporting as it represents those properties that subscribe to the program.

Source Key Data 2022 2021 2022 2021 2022 2021 Occ ADR RevPAR

February 84.0 76.0 $ 589.00 $ 416.00 $ 493.00 $ 315.00 10.5 41.6 56.5March 71.0 66.0 $ 651.00 $ 461.00 $ 463.00 $ 305.00 7.6 41.2 51.8April 42.0 45.0 $ 611.00 $ 447.00 $ 258.00 $ 202.00 6.7 36.7 27.7

Occupancy for Monroe County for December was 81.2% which is a 12% increase over 2019. The all time high Average Daily Rate for December was $486.49, representing a 48% ADR growth over 2019 and a 66% change in RevPar. Marathon occupancy for December was 73.1% and a record high ADR of $481.36, thus resulting in RevPAR growth of 76% over 2019.

Occ % ADR RevPAR Percent Change from 2020

The following data represents Florida Keys Vacation Rental data for three months beginning 2/1/22 as of 2/16/22 compared to 2/2/2021 as of 02/17/2021:

H.1

2/18/2022 Performance & Outlook

1/1

Green: flat or upYellow: -10% to flatRed: less than -10%

Occupancy vs STLYMarketYear

Monroe CountyCommitted Occupancy %

YoY Committed Occupancy Change

YoY Group Committed Change

YoY Transient Reserved Change

YoY Business Change

YoY Leisure Change

2022

Qtr 1

February

March

Qtr 2

April

May

June

Qtr 3

July

August

September

Qtr 4

October

November

December

26.3%79.2%90.3%69.1%30.5%45.9%28.0%17.8%7.3%9.9%6.8%5.2%7.3%7.5%9.3%5.3%

7.2%6.4%9.6%2.9%6.8%5.2%

14.1%0.4%

11.8%8.0%

35.3%-4.1%10.6%

6.3%13.1%12.7%

62.1%132.0%114.7%148.1%42.0%26.9%56.6%52.9%36.0%70.5%67.5%-6.4%41.9%46.4%36.3%50.5%

-3.6%-3.3%

2.2%-9.4%-3.4%-0.5%0.3%

-16.1%1.7%-6.4%21.7%-1.9%

-14.6%-13.6%-18.5%-11.8%

Total 26.3% 7.2% 62.1% -3.6%

As-of date

February 13, 2022

Stay dates

2/1/2022 12/31/2022

Current Transient and Group Committed and YoY Committed Occupancy Change

0K

20K

40K

60K

80K

100K

120K

0.0%

10.0%

20.0%

30.0%

40.0%

Feb 22 Mar 22 Apr 22 May22

Jun 22 Jul 22 Aug22

Sep 22 Oct 22 Nov22

Dec 22

Current Transient Reserved Current Group Committed YoY Committed Occupancy Change

Tier

ALL Tiers

YoY Occupancy, ADR & RevPAR Change *

0%

50%

Feb 22 Mar 22 Apr 22 May 22 Jun 22 Jul 22 Aug 22 Sep 22 Oct 22 Nov 22 Dec 22

YoY Reserved Occupancy Change YoY Total ADR Change YoY RevPAR Change (est)

Market

Monroe County

* Tier & Weekpart filters do not apply;

estimated RevPAR change = Occ change +

ADR change

Weekpart

Weekday Weekend

2/18/2022 Weekly Pickup & Group Block

1/1

As-of date

February 13, 2022

Group Reserved vs Committed

0K 97K

36K

Stay dates

2/1/2022 12/31/2022

Tier

ALL Tiers

Market

Monroe County

Reserved PickupWeek Starting

ReservedOccupancy %

YoY Total ADRChange (avg)

WoW TotalPickup

WoW GroupReserved Pickup

January 30, 2022February 06, 2022February 13, 2022February 20, 2022February 27, 2022March 06, 2022March 13, 2022March 20, 2022March 27, 2022April 03, 2022April 10, 2022April 17, 2022April 24, 2022May 01, 2022May 08, 2022

90%91%87%89%76%68%69%52%46%42%37%39%28%25%23%

59%46%43%68%44%48%46%42%36%44%73%68%41%50%53%

-0%4%7%4%9%

15%12%14%13%13%15%11%12%14%14%

0%-1%17%11%7%

44%27%30%29%15%46%14%17%14%5%

Total 22% 47% 10% 11%

Group BlockWeek Starting

YoY GroupCommitted Change

Current GroupCommitted

WoW GroupBlock Change

Current GroupReserved


Reserved GroupADR Change (avg)

RemainingTotal RN

YoY RetailChange

YoY NegotiatedChange

January 30, 2022February 06, 2022February 13, 2022February 20, 2022February 27, 2022March 06, 2022March 13, 2022March 20, 2022March 27, 2022April 03, 2022April 10, 2022April 17, 2022April 24, 2022May 01, 2022May 08, 2022May 15, 2022May 22, 2022

208.0%277.5%15.2%64.1%

202.8%193.1%143.1%102.5%106.4%102.2%

7.5%7.9%2.4%

76.4%47.9%55.7%60.9%

3,1054,3412,4803,4624,9325,1144,5212,8072,7204,0253,0463,6663,6553,3143,1233,9682,320

0%-3%-2%0%3%6%8%2%

10%13%16%10%7%3%

-6%2%

20%

2,7443,8642,0952,8363,7272,7432,204

553809

1,113457917

1,301641

1,0551,131

400

0%-1%17%11%7%

44%27%30%29%15%46%14%17%14%5%5%4%

51%48%48%55%34%47%38%54%32%45%37%31%21%21%46%22%19%

1,8482,2383,6362,6726,1697,5637,229

12,59114,93715,02116,89716,23019,93020,78121,96921,70023,800

Total 62.1% 97,344 5% 35,516 11% 34% 1,095,320

Remaining RN vs Capacity

0M 1M

1M

Weekpart

Weekday Weekend

Reserved PickupYear Reserved

Occupancy %YoY Total ADRChange (avg)

WoW TotalPickup


2022

Qtr 1

FebruaryMarch

Qtr 2

AprilMayJune

Qtr 3

JulyAugustSeptember

Qtr 4

OctoberNovember

22%75%89%62%24%38%21%13%5%8%5%3%4%5%4%

47%48%53%43%54%55%51%56%47%56%43%40%39%37%41%

10%8%4%

13%13%13%13%12%12%13%11%12%10%11%9%

11%12%

5%25%12%19%6%7%6%4%3%

10%8%8%7%

Total 22% 47% 10% 11%

Monroe County I.1

AT&T Call Report* December 19- January 18, 2022 1-800-FLA-KEYS and District 1-800 Numbers

Chamber 1-800

FLA-KEYS District

800 Completed Calls

Count Key West 34 18 52 Lower Keys 6 26 32 Marathon 20 12 32 Islamorada 10 19 29 Key Largo 23 39 62

*Does not include Chamber phone lines that are not funded by the TDC; such as the Chambers’ local 30 5 business numbers

Jan 1, 2022 - Jan 31, 2022 ▼

Marathon VIS Responses

Transportation

See details

Have you been to the Keys Before?

No

Yes

29.1%

70.9%

Fly/Drive Combination

Personal Vehicle

Recreational Vehicle

Bus/Shuttle

Private Plane

12.3%

84.3%

Length of trip in days

7

3

4

5

1

2

88.2%

Jan 1, 2022 - Jan 31, 2022 ▼


Number of Adults

1

2

4

6

5

3

7

41%51.2%

Number of Children

0

4

3

6

2

1

88.9%

Jan 1, 2022 - Jan 31, 2022 ▼


Advertising Source

0 2.5 5 7.5 10 12.5 15 17.5 20 22.5 25

Internet

Friends or Return Visitor

Internet, Friends or Return Visitor

Internet, Keys Business

23

22

3

1

Type of Accommodations

0 20 40 60 80 100 120 140 160

None

otel/Motel, B&B/Guest House, Campground/RV, Vacation Rental Home

Vacation Rental Home

Hotel/Motel

Hotel/Motel, Vacation Rental Home

Hotel/Motel, Campground/RV, Vacation Rental Home

Campground/RV

Campground/RV, Vacation Rental Home

Hotel/Motel, Campground/RV

Hotel/Motel, B&B/Guest House, Vacation Rental Home

Hotel/Motel, None

158

46

44

32

10

9

8

7

2

1

1

Jan 1, 2022 - Jan 31, 2022 ▼


Interests

0 5 10 15 20 25 30 35

None

Attractions

Cultural Events/Theatre/Music

Attractions, Dining/Entertainment, Cultural Events/Theatre/Music,

Guided Nature Tour

Attractions, Dining/Entertainment

Attractions, Dining/Entertainment, Cultural Events/Theatre/Music


Snorkeling, Diving

Attractions, Dining/Entertainment, Snorkeling, Guided Nature Tour,

Diving

tractions, Dining/Entertainment, Cultural Events/Theatre/Music, Water

ports, Snorkeling, Guided Nature Tour, Deep Sea Fishing, Backcountry

Fishing, Sailing, Diving, Marinas, Boat Rentals


Snorkeling, Guided Nature Tour, Diving

Attractions, Dining/Entertainment, Guided Nature Tour

Attractions, Dining/Entertainment, Boat Rentals


Sports, Snorkeling, Diving


Sports, Snorkeling, Guided Nature Tour, Diving

Attractions, Dining/Entertainment, Snorkeling, Diving

Attractions, Snorkeling, Guided Nature Tour, Diving


ports, Snorkeling, Guided Nature Tour, Deep Sea Fishing, Backcountry

Fishing, Diving, Boat Rentals

Attractions, Dining/Entertainment, Water Sports, Sailing

Attractions, Dining/Entertainment, Deep Sea Fishing, Backcountry

Fishing

Deep Sea Fishing

33

21

20

12

9

8

7

7

7

5

5

4

4

4

4

3

3

3

3

3

Jan 1, 2022 - Jan 31, 2022 ▼


State or Country

0 10 20 30 40 50 60 70 80

Florida

Michigan

Wisconsin

Ohio

Pennsylvania

Indiana

New York

North Carolina

Illinois

Alabama

Minnesota

Virginia

New Jersey

Missouri

Tennessee

New Hampshire

Iowa

Massachusetts

Texas

South Carolina

Maryland

California

North Dakota

Oregon

Georgia

Nebraska

Colorado

Montana

West Virginia

Delaware

South Dakota

Louisiana

Maine

Kentucky

Washington

Oklahoma

Arkansas

Mississippi

Idaho

United Kingdom

Kansas

Canada

Connecticut

76

27

23

18

17

15

15

13

12

11

10

9

9

8

7

5

5

5

5

5

4

4

4

4

4

4

4

3

3

2

2

2

2

2

2

2

2

1

1

1

1

1

1

Jan 1, 2022 - Jan 31, 2022 ▼


Month Traveling

February

January

March

April

December

May

June

July

October

September

21.4%

19.6%

6.2%

6.5%

11.5%

18.9%

The survey was �lled out:

In response to an email

In response to a phone call

28.1%

71.9%

Website Status ReportFla-Keys.com

January 2022 Data for theMarch 1 & 2, 2022 DAC Meetings

Section 1: Website Tra�c Report Section 2: Geographic Data on Website Visitors

J.1

Users

Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 3110K

12K

14K

16K

New VisitorReturningVisitor

12.8%

87.2%

Language Users % Users

1. en-us 252,209 85.75%

2. en-ca 8,993 3.06%

3. en-gb 6,029 2.05%

4. es-us 5,312 1.81%

5. en 3,345 1.14%

6. es-419 2,136 0.73%

7. sv-se 2,016 0.69%

8. de-de 1,557 0.53%

9. da-dk 1,356 0.46%

10. nb-no 1,300 0.44%

▼

Section 1: Website Tra�c Report

Website Tra�c Overview

Users

322,564

Pageviews

978,323

New Users

317,100

Pages / Session

2.38

Sessions

411,336

Avg. Session Duration

00:01:43

Number of Sessions per User

1.28

Bounce Rate

61.23%

Website Tra�c Sources

Users


12K

14K

16K

Source / Medium Users % Users

1. google / organic 129,363 40.1%

2. (direct) / (none) 53,896 16.71%

3. google / cpc 41,912 12.99%

4. genericcanadafacebookinstagramtinsleyad / (not set) 7,532 2.34%

5. �shingumbrellafacebookinstagramtinsleycampaign / (not set) 6,577 2.04%

6. genericscandanaviafacebookinstagramtinsleyad / (not set) 6,184 1.92%

7. bing / organic 6,126 1.9%

8. facebook / social 6,037 1.87%

9. imasdk.googleapis.com / referral 5,529 1.71%

10. youtube.com / social 5,294 1.64%

% Users

39.1%

20.4%

12.7%

16.3%

Most Visited Sections of Website

Pageviews


30K

35K

40K

45K

Page Pagevie… % Pagevi…

1. �a-keys.com/ 91,671 9.37%

2. �a-keys.com/webcams/key-west/ 56,449 5.77%

3. �a-keys.com/webcams/ 50,590 5.17%

4. �a-keys.com/key-west/ 35,133 3.59%

5. �a-keys.com/key-largo/ 24,967 2.55%

6. �a-keys.com/marathon/ 21,154 2.16%

7. �a-keys.com/news/article/10775/ 21,094 2.16%

8. �a-keys.com/islamorada/ 20,264 2.07%

9. �a-keys.com/places-to-stay/ 13,777 1.41%

10. �a-keys.com/webcams/key-west-cam/stream/ 13,007 1.33%

% Pageviews

9.4%

5.8%

5.2%

3.6%

65.7%

Device Usage

Users


12K

14K

16K

Device Category Users % Users

1. mobile 204,163 63.29%

2. desktop 105,879 32.82%

3. tablet 13,979 4.33%

▼ % Users

32.7%

63%

Fla-keys.com FOR DISTRIBUTION - Data Intelligence & Insights rev1

E-Commerce Performance

23Reservations

61Room Nights

0.10%Conversion Rate

$31,090Room Revenue

Date range based on visitor activity date, not check-in/out date

Jan 1, 2022 – Jan 31, 2022

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Booking Month

0

10

20

5

15

2020 2021 2022

YTD Reservations vs Last 2 Years

2.65LOS

$510ADR

31.83Booking Window

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Booking Month

$0

$5k

$10k

$15k

$20k

$25k

$30k

$35k

2020 2021 2022

YTD Revenue vs Last 2 Years

Page 1 of 5 Generated at 2022-02-16 07:56 UTC


$0 $140 $230 $310 $390 $470 $550 $630 $710 $790 $9000

100

200

300

400

500

# of

Sea

rche

s

Avg Daily Rate Distribution

Sun Mon Tue Wed Thu Fri Sat0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

22%

24%

Check-In Day Distribution

1 2 3 4 5 6 7 8 9 10+

# of Nights

0%

10%

20%

5%

15%

20%

40%

60%

80%

100%

% of Total Cumulative %

Length of Stay Distribution

Jan 17Jan 19

Jan 21Jan 23

Jan 25Jan 27

Jan 29Jan 31

Feb 2

Feb 4

Feb 6

Feb 8

Feb 10

Feb 12

Feb 14

Feb 16

Feb 18

Feb 20

Feb 22

Feb 24

Feb 26

Feb 28

Mar 2Mar 4

Mar 6Mar 8

Mar 10

Mar 12

Mar 14

Mar 16

Mar 18

Mar 20

Mar 22

Mar 24

Mar 26

Mar 28

Mar 30

AprApr 3

Apr 5Apr 7

Apr 9

Apr 11

Apr 13

Apr 15

Apr 17

Check-in Date

0%

1%

2%

0.5%

1.5%

10%

20%

30%

40%

50%

60%

70%


Check-in Date Distribution

22,705Sessions

Check-In Date Searches % of Total

Feb 18, 2022 347 2.11%

Feb 19, 2022 334 2.03%

Mar 12, 2022 321 1.95%

Feb 12, 2022 276 1.68%

Feb 17, 2022 263 1.60%

Feb 11, 2022 256 1.56%

Feb 21, 2022 256 1.56%

Feb 20, 2022 241 1.47%

Feb 1, 2022 219 1.33%

Feb 4, 2022 207 1.26%

View all 460 rows

Top Check-In Dates

5.41LOS

$456ADR

Check-in date slider to control the view of the above and below chart:

Jan 2022 Mar 2022 May 2022 Jul 2022 Sep 2022 Nov 2022

Jan 17, 2022 Apr 17, 2022

16,451Searches

0.00%Value Add Accept Rate

81.09Booking Window

Check-in Date Slider (use to control the view of the above and below chart to see future travel trends)

Travel Trends (Search/Travel Intent)



2022-01-17

2022-01-19

2022-01-21

2022-01-23

2022-01-25

2022-01-27

2022-01-29

2022-01-31

2022-02-02

2022-02-04

2022-02-06

2022-02-08

2022-02-10

2022-02-12

2022-02-14

2022-02-16

2022-02-18

2022-02-20

2022-02-22

2022-02-24

2022-02-26

2022-02-28

2022-03-02

2022-03-04

2022-03-06

2022-03-08

2022-03-10

2022-03-12

2022-03-14

2022-03-16

2022-03-18

2022-03-20

2022-03-22

2022-03-24

2022-03-26

2022-03-28

2022-03-30

2022-04-01

2022-04-03

2022-04-05

2022-04-07

2022-04-09

2022-04-11

2022-04-13

2022-04-15

2022-04-17

$0

$100

$200

$300

$400

$500

Avg Daily Rate by Check-in Date

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60+

Days Until Check-in

0%

10%

20%

30%

40%

50%

20%

40%

60%

80%

100%


Booking Window Distribution

7.8%Searches w/ Filter

26.2% feature23.2% area23.0% property16.4% amenity11.2% star rating

3,699Filters

Filter Type Distribution

Filter Selection Occurrences % of Total

feature:oceanfront (sunrise) 299 8.08%

property:vacation rental 250 6.76%

feature:swimming pool 234 6.33%

area:key west 212 5.73%

property:resort 189 5.11%

star:4 star 186 5.03%

area:key largo 177 4.79%

area:marathon 175 4.73%

star:5 star 156 4.22%

View all 42 rows

Top Filter Selections

22,705Sessions

3.1Pages per Session

19.54%Bounce Rate

70,278Pageviews

Site Engagement & Analytics

3.62mTime on Site



Search Page 100.00%

Property Page 44.21%

Checkout 9.64%

Reservation 0.08%

* Includes sessions that start with search page (each funnel step required)

Conversion Funnel

01-01 01-03 01-05 01-07 01-09 01-11 01-13 01-15 01-17 01-19 01-21 01-23 01-25 01-27 01-29 01-310

200

400

600

800

Selected Period Prior Year

Daily Sessions (Year-over-Year)

0

4K

8K

12K

16K

20K

January February March April May June July August September October November December

2022 2021

Monthly Sessions (Year-over-Year)

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

* Pageviews as % of total sessions

Search Page

Property Page

Checkout Page

Reserve

Page Activity (% of Sessions)

1 20.3K

Sessions by Country

60.9% female39.1% male

Gender

53.9% mobile41.2% desktop4.9% tablet

Device Type18-24 25-34 35-44 45-54 55-64 65+

0%

10%

20%

5%

15%

Age Distribution

0% 0.2% 0.4% 0.6% 0.8% 1% 1.2% 1.4% 1.6% 1.8% 2% 2.2% 2.4% 2.6% 2.8% 3% 3.2% 3.4% 3.6% 3.8% 4% 4.2% 4.4%

fla-keys.com

site map

Outbound Client Links (% of Sessions)

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

Scroll 25%

Scroll 50%

Scroll 75%

Scroll 100%

Search Page Scroll Depth (% of Pageviews)




Section 2: Geographic Data on Website Visitors

J.2

111 29,05129,05129,051

Country Users New Users Sessions BounceRate

Pages /Session

Avg. SessionDuration

1. United States 29,051 27,258 32,940 69.78% 1.67 00:01:07

2. Canada 941 859 981 70.03% 1.56 00:00:43

3. India 408 406 413 97.09% 1.04 00:00:02

4. United Kingdom 328 292 372 67.47% 1.69 00:01:23

5. Sweden 189 174 198 79.29% 1.36 00:00:15

6. Denmark 121 108 122 80.33% 1.3 00:00:19

7. Norway 115 107 119 78.15% 1.4 00:00:33

8. Germany 80 73 84 72.62% 1.44 00:00:24

9. France 37 34 41 58.54% 2.37 00:03:26

10. Italy 32 28 35 74.29% 1.66 00:00:19

11. Brazil 26 26 27 92.59% 1.15 00:00:03

12. Netherlands 22 22 24 58.33% 1.71 00:01:13

13. Hungary 19 17 23 82.61% 1.26 00:00:23

14. Ireland 16 16 16 100% 1 00:00:00

15. Puerto Rico 14 13 14 92.86% 1.29 00:00:33

16. Switzerland 14 12 15 40% 2.6 00:02:14

17. Mexico 12 12 12 66.67% 1.42 00:00:17

18. Spain 13 10 14 64.29% 1.86 00:00:38

19. Finland 11 10 17 82.35% 1.41 00:02:09

20. Israel 8 8 8 50% 1.63 00:00:32

21. Philippines 9 8 9 77.78% 1.56 00:00:06

22. (not set) 8 8 8 87.5% 1.75 00:01:04

23. Russia 8 8 8 100% 1 00:00:00

24. Dominican Republic 7 7 7 57.14% 2.14 00:02:23

25. Chile 7 7 7 57.14% 1.71 00:00:05

Grand total 31,688 29,641 35,670 70.24% 1.66 00:01:05

▼

Marathon - World

141414 6,3856,3856,385

Region Users New Users Sessions Bounce Rate Pages /Session


1. Florida 6,385 5,949 7,095 73.9% 1.52 00:00:52

2. New York 2,506 2,341 2,833 74.55% 1.54 00:00:48

3. Illinois 1,664 1,523 1,823 71.15% 1.65 00:01:07

4. Pennsylvania 1,525 1,408 1,697 67.24% 1.77 00:01:24

5. Michigan 1,313 1,188 1,539 59.78% 2.02 00:01:28

6. New Jersey 1,276 1,187 1,410 71.56% 1.58 00:01:01

7. Texas 1,124 1,051 1,221 70.84% 1.57 00:00:56

8. North Carolina 1,094 1,025 1,197 65.75% 1.81 00:01:13

9. Georgia 1,107 1,021 1,303 69.3% 1.64 00:01:04

10. Ohio 948 874 1,067 63.45% 1.81 00:01:22

11. Massachusetts 912 844 1,022 71.82% 1.62 00:01:00

12. Virginia 824 747 905 70.94% 1.64 00:00:55

13. Minnesota 813 745 969 57.79% 2.15 00:02:43

14. California 724 681 777 79.79% 1.4 00:00:39

15. Maryland 715 647 808 73.02% 1.59 00:01:07

16. Wisconsin 702 627 814 60.93% 1.97 00:01:32

17. Tennessee 624 585 660 68.48% 1.67 00:01:10

18. Indiana 477 427 528 63.26% 1.94 00:01:28

19. South Carolina 412 374 468 60.68% 1.82 00:01:26

20. Kansas 305 287 315 84.44% 1.24 00:00:15

21. Connecticut 310 280 375 65.6% 1.84 00:01:24

22. Colorado 301 274 329 66.26% 1.91 00:01:08

23. Missouri 297 271 335 62.99% 1.77 00:01:26

24. District of Colum… 276 254 302 74.83% 1.49 00:00:36

25. Washington 226 209 248 72.58% 1.67 00:01:41

26. Alabama 224 208 244 63.52% 1.86 00:01:09

27. Kentucky 206 194 238 63.03% 1.86 00:01:22

28. Iowa 217 192 241 58.92% 1.99 00:01:17

29. (not set) 192 188 196 80.61% 1.71 00:00:31

30. New Hampshire 188 173 225 67.11% 1.68 00:01:16

31. Louisiana 140 128 145 68.97% 1.57 00:00:39

32. Delaware 136 127 150 73.33% 1.53 00:00:32

33. Arizona 139 124 155 71.61% 1.6 00:01:01

34. Oklahoma 106 95 119 63.87% 1.74 00:01:29

35. Nevada 100 95 104 76.92% 1.48 00:01:14

36. Utah 95 88 96 75% 1.45 00:00:44

37. Nebraska 91 86 99 67.68% 1.98 00:01:30

38. Oregon 92 85 98 80.61% 1.28 00:00:37

39. Maine 87 77 92 65.22% 2.01 00:01:56

40. West Virginia 80 72 90 71.11% 1.77 00:00:46

41. Mississippi 72 68 79 64.56% 1.87 00:01:33

42. Rhode Island 71 66 71 59.15% 1.92 00:01:11

43. Arkansas 65 58 71 64.79% 1.66 00:01:37

44. South Dakota 57 51 71 63.38% 1.97 00:01:12

45. Idaho 53 48 54 64.81% 1.93 00:01:45

46. North Dakota 52 46 66 63.64% 1.8 00:01:55

47. Montana 45 40 47 72.34% 1.77 00:00:44

48. Vermont 43 40 46 63.04% 1.83 00:01:34

49. New Mexico 34 31 38 78.95% 2.29 00:01:22

50. Wyoming 26 24 27 51.85% 2.19 00:01:36

Grand total 29,051 27,258 32,940 69.78% 1.67 00:01:07

▼

Marathon - USA

111 911911911

City Users New Users Sessions Bounce Rate Pages /Session


1. Orlando 911 841 980 76.22% 1.45 00:00:47

2. Tampa 618 552 659 77.54% 1.44 00:00:48

3. Miami 451 413 489 76.07% 1.46 00:00:51

4. Jacksonville 245 224 268 74.63% 1.56 00:00:50

5. University Park 226 182 249 72.69% 1.53 00:01:00

6. (not set) 200 180 213 69.48% 1.6 00:01:00

7. Marathon 175 142 204 71.08% 1.73 00:01:05

8. St. Petersburg 98 94 110 70.91% 1.52 00:01:11

9. Fort Lauderdale 104 87 115 70.43% 1.56 00:01:29

10. Cape Coral 80 78 82 67.07% 1.51 00:00:31

11. Brandon 85 75 90 83.33% 1.27 00:00:32

12. Gainesville 75 71 82 69.51% 1.38 00:00:35

13. Ocala 70 68 76 86.84% 1.18 00:00:17

14. Port St. Lucie 62 58 71 61.97% 1.72 00:00:56

15. West Palm Beach 60 56 64 68.75% 1.77 00:01:06

16. Lakeland 59 54 66 81.82% 1.47 00:00:56

17. Fort Myers 52 49 54 74.07% 1.61 00:00:40

18. Pompano Beach 56 48 59 81.36% 1.32 00:00:40

19. Kendale Lakes 58 47 66 75.76% 1.58 00:01:26

20. Boca Raton 51 46 55 54.55% 1.73 00:01:13

21. Kissimmee 47 44 49 75.51% 1.33 00:00:33

22. Daytona Beach 44 40 47 74.47% 1.51 00:00:26

23. Sarasota 43 40 50 66% 1.82 00:01:20

24. Hialeah 37 36 40 70% 1.55 00:00:31

25. Key West 44 34 51 74.51% 1.61 00:00:35

26. Melbourne 32 32 36 75% 1.36 00:00:17

27. Spring Hill 33 32 37 75.68% 1.41 00:00:32

28. Keystone Heights 38 32 42 80.95% 1.36 00:01:03

29. Winter Haven 34 31 37 70.27% 1.43 00:00:28

30. Four Corners 33 31 35 71.43% 1.69 00:01:29

31. Greenacres 32 31 33 81.82% 1.45 00:00:13

32. Palm Coast 31 30 33 72.73% 1.36 00:01:08

33. Estero 33 29 35 74.29% 1.4 00:00:33

34. Palm Bay 30 29 32 75% 1.41 00:00:39

35. Jupiter 32 29 34 82.35% 1.35 00:00:20

36. North Port 29 28 35 85.71% 1.17 00:00:06

37. Bradenton 32 28 34 70.59% 1.71 00:01:23

38. Tallahassee 31 27 32 59.38% 1.63 00:00:53

39. Miami Beach 29 26 30 80% 1.3 00:00:37

40. Largo 24 24 26 73.08% 1.69 00:00:34

41. Bonita Springs 25 23 29 65.52% 1.97 00:02:04

42. Clearwater 24 23 25 84% 1.4 00:00:15

43. Wellington 24 23 25 76% 1.48 00:01:03

44. Port Charlotte 23 23 23 69.57% 1.57 00:00:24

45. Clermont 23 22 24 62.5% 2 00:01:07

46. Pinellas Park 25 22 26 88.46% 1.27 00:00:11

47. St. Augustine 24 22 27 70.37% 1.67 00:01:38

48. Sebring 22 22 22 77.27% 1.45 00:00:19

49. North Naples 23 22 25 52% 2.04 00:01:17

50. Palm Beach Gard… 26 21 27 59.26% 1.56 00:01:17

Grand total 6,385 5,949 7,095 73.9% 1.52 00:00:52

▼

Marathon - Florida

111 109109109

City Users New Users Sessions BounceRate

Pages /Session


1. Toronto 109 99 122 76.23% 1.42 00:00:27

2. Ottawa 69 63 70 68.57% 1.89 00:00:36

3. Montreal 46 44 50 66% 1.5 00:00:58

4. (not set) 32 30 32 65.63% 1.91 00:01:18

5. Hamilton 34 29 36 66.67% 1.5 00:00:35

6. Brampton 30 28 30 70% 1.43 00:00:09

7. Mississauga 26 22 26 88.46% 1.23 00:00:07

8. Windsor 21 21 21 76.19% 1.29 00:00:12

9. Kitchener 19 18 19 73.68% 1.32 00:00:06

10. London 16 14 16 50% 2.06 00:01:07

11. St. Catharines 15 13 16 75% 1.38 00:00:28

12. Barrie 13 13 13 69.23% 1.38 00:01:38

13. Burlington 13 12 13 69.23% 1.54 00:00:35

14. Vaughan 13 12 13 69.23% 1.62 00:00:19

15. Oakville 11 11 11 63.64% 1.36 00:00:21

16. Kingston 11 10 11 72.73% 1.27 00:00:08

17. Calgary 10 10 10 80% 1.3 00:00:02

18. Vancouver 10 10 12 75% 1.33 00:00:02

19. Cambridge 10 9 10 80% 1.2 00:01:13

20. Laval 9 9 9 100% 1 00:00:00

21. New Tecumseth 10 9 10 70% 1.6 00:00:08

22. Thunder Bay 9 9 9 88.89% 1.22 00:00:03

23. Ajax 9 8 9 77.78% 1.22 00:00:20

24. Brantford 10 8 10 50% 2 00:01:36

25. Aylmer 7 7 7 71.43% 1.29 00:00:07

Grand total 941 859 981 70.03% 1.56 00:00:43

▼

Marathon - Canada

111 777777

City Users New Users Sessions BounceRate

Pages /Session


1. London 77 68 83 62.65% 1.81 00:01:36

2. (not set) 54 49 56 69.64% 1.68 00:01:53

3. Liverpool 7 6 7 42.86% 1.86 00:01:41

4. Glasgow 6 6 6 66.67% 2.33 00:01:09

5. Croydon 6 5 8 75% 1.25 00:00:05

6. Slough 4 4 4 50% 1.5 00:00:03

7. Leeds 5 4 7 71.43% 1.57 00:00:20

8. Edinburgh 5 4 5 80% 1.2 00:00:10

9. Eastbourne 3 3 3 100% 1 00:00:00

10. Manchester 5 3 5 80% 1.4 00:00:14

11. Aberdeen 4 3 8 37.5% 2.5 00:05:52

12. Birmingham 4 3 6 66.67% 2.33 00:10:02

13. Bristol 3 3 3 66.67% 1.33 00:00:01

14. Belfast 3 3 3 100% 1 00:00:00

15. Salisbury 3 3 3 66.67% 1.33 00:00:07

16. Gravesend 3 3 3 66.67% 1.33 00:00:08

17. Stoke-on-Trent 3 3 4 25% 2.5 00:01:29

18. Corby 3 3 3 100% 1 00:00:00

19. Livingston 2 2 2 50% 1.5 00:00:01

20. Weston-super-Mare 2 2 4 50% 1.75 00:02:50

21. High Wycombe 2 2 2 100% 1 00:00:00

22. Barrow-in-Furness 2 2 2 50% 4 00:03:10

23. Wilmslow 2 2 2 50% 2 00:00:15

24. Portsmouth 3 2 3 66.67% 2 00:12:00

25. Epsom 2 2 2 100% 1 00:00:00

Grand total 328 292 372 67.47% 1.69 00:01:23

▼

Marathon - UK

L.1.

Page 1

Date: February 17, 2022 To: All Recipients of the Monroe County Tourist Development Council Operations Manual Re: OPERATIONS MANUAL UPDATES The latest set of updates to the Operations Manual are now available on the Monroe County TDC webpage:

http://www.monroecounty-fl.gov/tdc

Operations Manual – description of updates Each section can be downloaded from the webpage in PDF format, or you can print the pages directly from the webpage.

1. Section I – Tourist Development Council o Updated member list to reflect appointment of Mayor David Rice to TDC

(BOCC 1/21/22) o Updated member list to reflect reappointment of Mr. Timothy Root to the

TDC (BOCC 2/16/22) 2. Section II – Tourist Development Council Policies and Procedures

o Updated (pages 15-18) Acceptable Marketing Expenses for Fishing, Cultural and Destination Events to include payment of up to 50% of the cost of digital programs (BOCC 1/21/22)

3. Section IV-A – Destination and Turnkey Events o Updated section to include FY 2023 Destination and Turnkey Event

Application (BOCC 2/16/22) 4. Section IV-C – Fishing Advisory Committee

o Updated section to include FY 2023 Fishing Event Application (pages 10-32) (BOCC 2/16/22)

5. Section V – Capital Project Funding o Updated section to include FY 2023 Capital Project Application (BOCC 2-

16/22)

1201 White Street, Suite 102, Key West, Florida 33040 U.S.A. (305) 296-1552 Fax: (305) 296-0788 http://www.fla-keys.com [email protected]

Date: February 17, 2022

To: All Recipients of the Monroe County Tourist Development Council Annual Report

Re: TDC Annual Report 2021

The Tourist Development Council 2021 Annual Report is now available on the TDC page of the Monroe County Website. Please visit the web page given below:


The Annual Report can then be found under the Tourist Development Council header. An image of the web page is shown below and the link for the Annual Report has been indicated. If you have any questions, please contact our administrative office at (305) 296-1552.

L.2.



L.3. DATE: February 18, 2022 TO: District III Advisory Committee FROM: Ammie Machan, Administrative Assistant RE: Review of Recent DAC Funded Events During the October 2012 workshops on event funding, The DACs determined that it could be useful to review TDC funded events as soon as possible after the event takes place. The review will provide the committee the opportunity to evaluate the financial impact these events created while it is fresh in their minds. The review may include the following categories: Attendance; Draw of Out-of-County Visitors (Heads in Beds); Room Nights; Things To Do (entertainment); Marketing; Economic Impact; Security; Trash/Recycling…etc. Below are the events that have taken place since your last DAC meeting (for review at this meeting). We have contacted the event coordinators and requested a written report for this meeting.

Below is a list of current and upcoming events so you can plan ahead to attend and keep an eye on the impact on your community.

Island Boat Show Island Community Church, Inc. Report attached

1/21/2022 – 1/23/2022 Destination $10,000

Sombrero Beach Run Keys Area Interdenominational Resources, Inc. Report attached

1/21/2022 – 1/23/2022 Destination $10,000

Original Marathon Seafood Festival Greater Marathon Chamber of Commerce, Inc.

3/12/2022 – 3/13/2022 Destination $40,000

EVENT NAME: Island Boat Show

EVENT WEBSITE ADDRESS: www.islandboatshow.com

DATE(S) OF EVENT: jan 20-22, 2021

1. What was the primary purpose of your event?

X To draw out-of-county visitors to the destination and put “Heads in Beds”.

☐ To provide something to do for the visitor who is already here and enhancetheir experience while visiting the destination.

2. Estimated total number of attendees: 1464

3. How many room nights were provided to this district? *Total Room nights will calculate automaticallyupon pressing the tab key on your key board or answering the next question):

a. How many out of County visitors to this district? a. 710

b. How many visitors to a room? b. 2.00

c. How many nights will the visitors stay? c. 2.43

d. Calculate: Room Nights = (a/b) x cDivide line a by line b. Then multiple by line c *Room Nights: 862

4. What method was used to estimate out-of-county visitors entered above (a)?Check all that apply.☐ Capacity of venue(s) ☐ Ticket Sales from last event

☒ Survey of attendees from last event ☐ Registration from Last Event(Attach Survey Results) ☐ Social Media Analytics from Last Event

☐ Other, please specify

5. What method was used to estimate number of nights out-of-County visitors stayed (c)?Each surveyed out of town guest was asked how many nights they stayed.

6. Did the Coronavirus/COVID-19 effect the number of out-of- county visitor to your event. If yes,explain: No

U:\TDC\Front Office\Meeting Packets\Memos\Event Reviews\Event Review Form.docx

7. Did your event utilize TDC funding towards sponsored social media posts? If yes, pleaseattach social media analytics report showing your target audience demographics. Please describeyour target audience in the box below:

Analytics attached from 2 sources (requested/awaiting another). Our target audience isprimarily men and families in the age range of 26-65 in the boat buying stage. We targeted the boatbuying customers in coastal Florida, Georgia and South Carolina markets. As show got closer, wetargeted South Florida, Naples and Ft Myers.

8. Other comments (economic impact, marketing efforts, changes that will be made, etc.): The hotel property is very large and open, with multiple entry points, we do our best tocapture demographics via survey and funnel guests through 2 main entrances. however, it is noteasy to get everyone who enters the resort for these analytics. The flow was heavy and areas werevery full throughout the event weekend. Also, many out of county guests stay at area propertiesunrelated to the Island Boat Show and we do not have access to those specific records. We doestimate that more room nights than come from our survey are booked throughout the middlekeys. Event those attendees who may not stay overnight contribute to the large amount of visitorsinto the keys that are spending money within our local economy (restaurants, bars, shops) as theypass through and spend time here for the show.d

U:\TDC\Front Office\Meeting Packets\Memos\Event Reviews\Event Review Form.docx

Gate attendance totals:● Total surveyed: 408● Total attendees: 1,464● % surveyed: 28%● % out of town “buying” rooms: 41%● Out of town “buying” rooms: 600 (1464 X .41 = 600● Average stay: 2.43 nights● 600 attendees/2 per room X 2.43 nights = 729 room nights

Hawks Cay totals:● We generated the equivalent of at least 110 visitors on the form/data provided.

○ 12 rooms○ 3-4 per room○ 3-4 nights per room

BUSINESS INTELLIGENCE FOR: ISLAND COMMUNITY CHURCH 2021SUMMARY REPORT_FLORIDA_DIGITAL_ALLAD_DEC

KEY METRICS

LOCAL EDITION VIEWS MO AVG V-T-D CONSUMER HOVERS(10SEC) INTEREST (20SEC) WEBSITE CLICK THRU

561453 87,364 17842 9508 865

ALL METRICS

MONTH MONTHLY READERS PRIOR YEAR CH(10SEC) (20SEC) INT MONTHLY CLICK THRU

JANUARY 0

FEBRUARY 0

MARCH 0

APRIL 0

MAY 0

JUNE 0

JULY 0

AUGUST 0

SEPTEMBER 0

OCTOBER 0

NOVEMBER 0

DECEMBER 561,453 0 17,842 9,508 865

COASTAL ANGLER MAGAZINE - FLORIDA EDITIONS_DEC_2021

Report job ID 12648918211Date/Time generated January 22, 2022 3:45:00 AM ESTPublisher network name Boats GroupUser [email protected] range Dec 23, 2021 - Jan 21, 2022PQL query statement where advertiser_id in (4965894696)Report type HistoricalName BoatsGroup_IslandBoatShow_2022_Report

Report data begins on the subsequent worksheet.

L.4.


To: District III Advisory Committee Members


RE: Consideration and Action re: Extension to Agreement with Coral Restoration Foundation, Inc. for the CRF – Coral Restoration – Marathon 2022 Project

The District III Advisory Committee at your meeting of June 23, 2021 moved approval to fund the Coral Restoration Foundation, Inc. in an amount not to exceed $69,750 DAC III FY 2022 Capital Resources for the CRF – Coral Restoration – Marathon 2022 Project to be completed by September 30, 2022. Attached is a request from the Coral Restoration Foundation, Inc. requesting to extend the completion date of the project to March 31, 2023 due to delays in the out planting process. The funds are available to be rolled into the FY 2023 budget. A copy of the projects Exhibit A, outlining scope of service for the project, is attached as an FYI. Upon approval by the DAC, this item will be placed on the March TDC and April BOCC meeting agendas for approval.

1

[email protected]

Subject: FW: CRF Extensions

From: Martha Roesler <[email protected]> Sent: Wednesday, January 26, 2022 9:33 AM To: ammie@fla‐keys.com <adminasst@fla‐keys.com> Cc: Jessica Levy <[email protected]>; Julie Alexander <[email protected]> Subject: Re: CRF Extensions

We respectfully request an extension on our contracts for DAC V ‐ Key Largo, DAC IV ‐ Islamorada, DAC III ‐ Marathon, DAC II ‐ Lower Keys, DAC I ‐ Key West to complete our scope of work by March 31, 2023.

Last year, the Florida Keys National Marine Sanctuary (FKNMS) suspended outplanting operations for all restoration organizations throughout the Florida Keys due to a summer heat‐stress event. This hold went into effect August 10th, 2022.

Coral Restoration Foundation will work diligently to complete our 2022 TDC contracts throughout the core contract period, but we are requesting the extension as a safety measure in case there is a similar heat‐stress event this coming summer and similar management decisions.

Please let me know if we can provide any additional details. Thank you for your consideration as we work to restore the iconic reefs of the Florida Keys.

Martha Roesler

EXHIBIT A

Page 1 of 1

NAME OF ENTITY: Coral Restoration Foundation, Inc. NAME OF PROJECT: CRF – Coral Restoration – Marathon 2022 NUMBER OF SEGMENTS TO PROJECT: 1 Note: County signoff and submission for reimbursement only allowed after completion of each segment as documented in this exhibit. Grantee must apply for reimbursement utilizing the ‘Application for Payment’ form included within the Payment/Reimbursement Kit.

Segment #:1 Description: Materials, equipment and labor required to:

• Purchase and harvest 500 nursery grown staghorn coral and 1,000 nursery grown elkhorn corals for the purpose of planting on the coral reefs in State and Federal waters off Marathon

500 staghorn, 1,000 elkhorn – Sombrero – N24.626541°, W81.110122°

(In order for this segment to be reimbursed, acknowledgement of TDC funding must be in place and proof in the form of pictures provided with submission for reimbursement of this segment. This acknowledgement shall not be covered as part of the TDC reimbursement – see contract paragraph 2)

Total Cost: $93,000 In-Kind: No in-kind will be used towards reimbursement of this project.

TDC portion: $69,750

L.5.


To: District III Advisory Committee Members


RE: Consideration and Action re: Extension to Agreement with Dolphin Research Center, Inc. for the DRC Restore Dolphin Lagoon Project

The District III Advisory Committee at your meeting of June 26, 2019 moved approval to fund the Dolphin Research Center, Inc. in an amount not to exceed $130,000 DAC III FY 2020 Capital Resources for the DRC Restore Dolphin Lagoons Project to be completed by June 30, 2021. The District III Advisory Committee at your meeting of February 24, 2021 moved approval of the request from the Dolphin Research Center, Inc. to extend the completion date of the project to September 30, 2022. Attached is a request from the Dolphin Research Center, Inc. to extend the completion date of the project to September 30, 2023. The funds are available to be rolled into the FY 2023 budget. A copy of the projects Exhibit A, outlining scope of service for the project, is attached as an FYI. Upon approval by the DAC, this item will be placed on the March TDC and April BOCC meeting agendas for approval.

DOLPHIN RESEARCH CENTER Providing Sanctuary and a Forever Home since 1984

58901 Overseas Highway, Grassy Key Florida 33050-6019 Phone (305) 289-1121 • Fax: (305) 743-7627 • www.dolphins.org

January 28, 2021 Maxine Pacini Monroe County Tourist Development Council 1201 White Street, Suite 102 Key West, FL 33040 Re: Extension Request for our FY2020 Capital Funds Project to Restore Dolphin Lagoons Dear Maxine: We are writing this letter to request an extension for the completion of our FY2020 Restore Dolphin Lagoons project. Due to ongoing pandemic related delays, we will be unable to complete this project by the September 30, 2022 end date. We are requesting a 12 month extension, until September 30, 2023 in order to complete this project. Thank you for your consideration in this matter. Sincerely,

Armando “Mandy” Rodriguez Co-Founder/COO

FYIEXHIBIT A

Page 1 of 1

NAME OF ENTITY: Dolphin Research Center, Inc. NAME OF PROJECT: DRC Restore Dolphin Lagoons NUMBER OF SEGMENTS TO PROJECT: 1 Note: County signoff and submission for reimbursement only allowed after completion of each segment as documented in this exhibit. Grantee must apply for reimbursement utilizing the ‘Application for Payment’ form included within the Payment/Reimbursement Kit.

Segment #:1 Description: Materials, equipment and labor required to:

• Clean lagoon with hydraulic suction equipment to remove buildup of organic sediment from bottom of lagoons. Dewater removed sediment in preparation for disposal

• Construct Berm to hold removed organic sediment for dewatering prior to disposal

• Dispose of/haul away organic sediment removed from lagoons

Note:

• Dolphin Research Center, Inc. may submit permissible invoices for any portion of the above scope of services that total at least $175,000 to allow for 74.286% reimbursement up to $130,000.

• In house labor and purchased equipment will not be considered for reimbursement.

• Any invoices dated prior to October 1, 2019 shall not be considered for reimbursement.

(In order for this segment to be reimbursed, acknowledgement of TDC funding must be in place and proof in the form of pictures provided with submission for reimbursement of this segment. This acknowledgement shall not be covered as part of the TDC reimbursement – see contract paragraph 2)

Total Cost: $175,000 In-Kind: in an amount not to exceed $20,000 (44.444% of organizations allowable out of pocket cost) may be utilized as donated services. If a lesser amount is utilized, organization may submit paid invoices up to total project cost of $175,000 for reimbursement of up to $130,000

TDC portion: $130,000

L.6.

TO: District Advisory Committee Members FROM: Stacey Mitchell DATE: February 17, 2022 RE: Presentation: TDC Community Outreach Action Plan At the April 28, 2020 meeting of the Tourist Development Council, a Community Outreach Plan was approved outlining steps to educate our residents on the functionality and efforts of the Tourist Development Council.

At today’s meeting, a multi media overview of the TDC will be presented to update the DAC on the purpose, mission and benefits of the financial contributions that the Tourist Development Council contributes to our municipalities and Monroe County.

Documents

AGENDA Join Zoom Meeting