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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PREDICTIONS FORSOCIAL MARKETING IN
52015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
Meghan FalterSolutions Consultant, Adobe@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
THE SOCIAL MEDIA OPPORTUNITY
73%Of Students would open a Snap from a brand they knowTechCrunch
2.03BNumber of people active on Social networks worldwideWeAreSocial
1.56BNumber of active mobile Social usersWeAreSocial
5Average number of Social network accounts an individual internet user hasGlobalWebIndex
@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
LOOKING BACK ON
2014
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
SOCIAL BECOMES MORE LIKE SEARCH, SEARCH BECOMING MORE SOCIAL1
@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
Made for mobileUses natural language processingWeights results on +1s
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
SOCIAL CUSTOMER SERVICE REACHES ATIPPING POINT2
@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
WINNING IN SOCIAL WILL HAPPEN ONMOBILE & LOCAL3
@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
SOCIAL BUSINESSES MEASURE ROI:CREATING & DEFENDING REVENUE4
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
SHOW ME THE MONEY!
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
OPENNESS IS LEAVING THE BUILDING1
@MeghanConnects #5for2015
#5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
SHIFT TOWARDS PRIVATE & ANONYMOUS
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
MORE COMPLEXITY WILL INCREASE FOCUS ONCORE SOCIAL NETWORKS FOR BRANDS2
@MeghanConnects #5for2015
#5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
Families with Special Needs
Charities
Dance
Digital Marketing
Nutrition & Recipes
Motivation & Personal Development
Nutrition & Recipes
Inspiration
Travel
Families with Special Needs
Charities
Dance
Cooking & Recipes
Makeup Gurus
Bollywood
SPLIT SOCIAL PERSONALITY OPPORTUNITY
@MeghanConnects #5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
CAPTURING BRAND CONVERSATIONWILL GET MORE VISUAL3
@MeghanConnects #5for2015
#5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
MONITOR & LEVERAGE VISUAL BRAND PRESENCE
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
USERS REPLACE ALGORITHMS4@MeghanConnects #5for2015
#5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
USER CONTROLS WHEN & WHERE
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
FEWER FREE LUNCHES FOR BRANDSON SOCIAL5
@MeghanConnects #5for2015
#5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer@MeghanConnects #5for2015
12%OCT 2013
6%FEB 2014
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
OPENNESS IS LEAVING THE BUILDING1
FEWER FREE LUNCHES FOR BRANDSON SOCIAL5
USERS REPLACE ALGORITHMS4CAPTURING BRAND CONVERSATIONWILL GET MORE VISUAL3
MORE COMPLEXITY WILL INCREASE FOCUS ONCORE SOCIAL NETWORKS FOR BRANDS2
@MeghanConnects #5for2015
#5for2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@MeghanConnects #5for2015
THE FUTURE IS NOW
2013/142012 2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Media Optimizer
