GTA 5 Qualitative Research AnalysisBen White

Information

A total of 8 people had answered my survey by the time I began to analyse it.

Certain responses have been removed due to their inappropriate nature.

Question 1

From this data, we can see that the vast majority of people asked(85.71%) said they HAD played GTA5. 14.29% said they HAD NOT. This could show that quite a lot of people in the world have so far bought GTA 5.

Question 2

On this question, we can see that 57.14% of those asked are male whilst 42.86% are female. This could indicate a large amount of female interest with the game since the female percentage is quite high, however, we would need to investigate each survey individually as some females asked might have responded to the previous question they HAVE NOT played GTA 5.

Question 3

Overall, the majority of people said they like GTA 5, mainly due to the graphics and with one claiming they liked the wild life. However, out of the 8 responses, one said they did not like the game but did not give a specific reason. From this, we can determine the graphics were a major part of why people bought the game.

Question 4

Here we have a mix of responses. The majority seemed to like the gun paly and travelling, and some preferred the online multiplayer. This tells us that there can be lots of enjoyable things to do in GTA 5.

Question 5

For this question:

• 4/8 Preferred TREVOR for his craziness and hilarity.

• 2/8 Preferred FRANKLIN due to his personality

• 1/8 Preferred MICHAEL due to his sophistication

• 1/8 Did not like any.

Here we can see a variety of opinions which is good as GTA 5 has a set of characters with completely different personalities and styles, so players are not stuck with just one they don’t like. Trevor got the most votes, Franklin got the second highest, Michael got the 3rd highest and there was one vote for none.

Question 6

The main problem with the game for most people was the lack of wildlife. Also, there is no wildlife on the online mode for GTA 5 and this was outlined as a problem too. The majority of people wanted this fixed by added a larger variety of wildlife to GTA 5 whilst adding them to multiplayer. Other things people did not like are the movement on the submarine, weapons, lacking detail on the countryside and one person states that the problem was they do not own the game.