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Nokia Global Nokia Global Consumer Consumer Survey on Survey on Recycling Recycling

Nokia Recycling Survey Results

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Here is a summary of Nokia's Recycling Survey conducted earlier this year.

Text of Nokia Recycling Survey Results

  • Nokia Global Consumer Survey on Recycling
  • Nokia Global Consumer Survey on Recycling
    • 13 countries
    • 6500 people interviewed
    • 500 interviews completed in each country
    • Q1 2008
    Finland Germany Italy Russia Sweden UK UAE USA Nigeria India China Indonesia Brazil ONLINE SURVEY FACE TO FACE SURVEY
  • Only 3% of people recycle their mobile phones
    • Around 3 billion people are using mobile phones in the world
    • People on average have each owned around five phones
    • 74% of the respondents dont even think
    • about recycling their devices
    • Many of the respondents were unaware
    • that it is even possible to do so
  • Where are all the phones?
    • 25% are being passed on to friends or family
    3% are being recycled 4% are being thrown into landfill 44% are being kept at homes 16% of people are selling their used devices particularly in emerging markets * 8% lost, stolen etc. 8% other
  • What people think about recycling?
    • 72% think recycling makes a difference
    • to the environment
    • 74% said they dont think about
    • recycling their mobile phones
      • 88% of people in Indonesia
      • 84% of people in India
      • 78% of people in Brazil,
      • Sweden, Germany, Finland
  • Why arent people recycling their mobile phones?
    • If they were to recycle their phones they
    • wouldnt know how to do that
      • 71% were unaware of where to do this
    • Half of those surveyed didnt know phones
    • could be recycled
      • Awareness lowest in India at 17%
      • and Indonesia at 29%
      • Awareness Highest in the UK at 80%
      • and 66% in Finland and Sweden
  • Nothing is wasted
    • Upto 80% of a Nokia device can be recycled
    • Plastics that cant be recycled are burnt to provide energy for the recycling process
    • Other materials are ground up into chips and used as construction materials or for building roads
    Nothing has to go to landfill
  • Recycling video
    • http://www. youtube .com/watch? v=6yfh9xY28l4
  • We provide the largest voluntary recycling scheme in the mobile industry
    • Nokia has collection points for unwanted
    • mobile devices in 85 countries
    • around the world
    • People can drop off their old
    • devices at Nokia stores and
    • almost 5,000 Nokia
    • Care Centers
  • Consumer options
    • China Green-box program
    Take-back campaigns with WWF, Plan Nokia Service Points in 85 countries, up to 5000 locations Electronics waste producer associations in EU 27 countries + Australia Free postage in USA and UK
  • Our response to survey results
    • We are expanding our global take-back program by adding many more collection bins and promoting these in store to raise awareness
    • We are developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories
    • New recycling campaigns in Malaysia, Turkey and France since the survey results were published
  • Thank you