What are the strategic roles of design and management in the society and how the university leaders are preparing for the future?

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

Sustainability

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

3E Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

Sustainability?

nvironment conomy

thics E

Sustainability

Sustainable production of energy

Reduction of global warming

Environment

Economy Ethics

Design - And

system thinking?

Sustainability! Sustainability!

Sustainability!

Radical change of policies

a fearless costs-by-cause principle

- privatizing profits? - socializing loss?

Economy

•  Stop worldwide speculation games!

•  Support social business initiatives!

•  Develop alternatives, iterate!

Ethics

Practice What You Preach!

Management and Design Education?

Design and Management are not given entities!

... art and social sciences

We are framing and reframing our design and management

reality

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

therefore we need to teach management and design

discourse

there is no single entity,.. we need to think, act und live in

complex systems… networks..

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

we are designing organisations and systems…

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

the visible outcomes might be as well signs and products…

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

Managing?

intelligence – design - choice

Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

Iteration!

-Managing as Designing- Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich

…organize the movement and not the form

Strategically:

organize discourse

- public lectures - master courses - conferences - design business school - PHD ….

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Prof. Jurgen Faust CAO, IED Prof. Media Design MHMK Munich