Websites That Win Hearts, For Good

Best Friends National Conference | October 23rd, 2014 Eve Simon, Beaconfire

Best Friends National Conference | Websites That Win Hearts, For Good


Digital strategies, campaigns & web sites for social good


RyderJennifer, Data Analyst and Production Lead

OJAmy, UX Designer

Bella & TrevorAndrew, Director of Business Development

Max & ZoeEve, Creative Director





Digital Engagem

entEcosyste

m

Web

Display

Mobile

Social Media

Content

Email

Paid Search


Digital Engagem

entEcosyste

m

Web

Display

Mobile

Social Media

Content

Email

Paid Search


“If you don't know where you're going, any road will get you there.- The Cheshire Cat






KodiKristin, Talent Director

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.- Abraham Lincoln





Remember those pain points?


Lets turn them into goals


Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”

Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.

Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.

“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.

What Drives His Engagement >• Organization is trusted• Has events and gatherings where I can donate in person• Is an organization I would feel proud to talk about with others• Makes me feel I made a smart decision to donate• Helps me feel part of a broader community

Involved Do-Gooder

Prospect

Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”

Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.

Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.

“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.

What Drives His Engagement >• Organization is trusted• Has events and gatherings where I can donate in person• Is an organization I would feel proud to talk about with others• Makes me feel I made a smart decision to donate• Helps me feel part of a broader community

Involved Do-Gooder

Prospect



Sample Content Inventory

Downloadable Content Inventory Spreadsheet:http://maadmob.com.au/resources/content_inventory

http://maadmob.com.au/resources/content_inventory





AllegraTim, Front end developer

“No, Watson, this was not done by accident, but by design.

- Sherlock Holmes





“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.

- Shaker Philosophy






GeorgeLynn, CEO

https://color.adobe.com/create/image/



Best Friends National Conference | Websites That Win Hearts, For Goodhttp://www.checkmycolours.com/

http://www.checkmycolours.com/

http://www.checkmycolours.com/




Working with imagesThe French General (aka “Frenchie”) Cara, Director of Services Delivery


Scale, don’t distort


Square

Horizontal(Landscape)

Vertical(Portrait)

Aspect ratio is your friend








Best Friends National Conference | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/

https://www.myfonts.com/WhatTheFont/

https://www.myfonts.com/WhatTheFont/

Best Friends National Conference | Websites That Win Hearts, For Goodhttp://thenounproject.com/

http://thenounproject.com/






Lucky (and Rocky)Darren, Data Analyst

“The most valuable commodity I know of is information.- Gordon Gekko


Basic Google Analytics Dashboard

Google Analytics Academy:https://analyticsacademy.withgoogle.com/explorer

Analytics Exchange for Non profits:http://www.webanalyticsdemystified.com/ae/ae-business.asp

https://analyticsacademy.withgoogle.com/explorer

http://www.webanalyticsdemystified.com/ae/ae-business.asp


http://www.crazyegg.com/





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http://www.usertesting.com/

http://www.usertesting.com/

Best Friends National Conference | Websites That Win Hearts, For Good https://www.surveymonkey.com/

https://www.surveymonkey.com/

https://www.surveymonkey.com/

Site Critique• Who are they?

• What do they do?

• What can you do here?

Think about:

• Navigation

• Layout

• Voice

• Imagery

• Contrast

• Color

• Typography

• Readability

• Call to action


Best Friends National Conference | Websites That Win Hearts, For GoodBest Friends National Conference | Websites That Win Hearts, For Good

Best Friends National Conference | Websites That Win Hearts, For GoodBest Friends National Conference | Websites That Win Hearts, For Good