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UX IS SHAPING THE FUTURE IN PRODUCT DESIGN, DEVELOPMENT, &
PROCESS
@uxdevsummit
ABOUT ME
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Ignacio Garcia-Huidobro Co-Founder UX+DEV SUMMIT
Twitter : @ignaciogh
15 + years experience in designing user interface, interaction, and creating user experiences
Full Sail AlumniDigital Media 05, Digital Arts & Design 09
WHERE IS THE INDUSTRY HEADING?
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UBER IS A GREAT EXAMPLE OF A GREAT USER EXPERIENCE, VISUAL DESIGN AND EMOTIONALLY DELIGHTFUL
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APPLE WATCH5
UBER'S DRIVER APP6
Customer Driver
App
Watch
App
GPS Tool
Sticker Identification
Easy To Get Started
Transparent Transparent
HIGH LEVEL OVERVIEW EXAMPLE OF UBER’S ECHO SYSTEM
etc… etc…
VIRTUAL REALITY
WE’RE THINKING, DESIGNING AND BUILDING EXPERIENCES
BEYOND THE UI
“WE’RE DESIGNING THE END TO END EXPERIENCE”
Customer Driver
COMPETITION IS FIERCE.
IT’S RAISING THE STAKES FOR HAVING A BETTER EXPERIENCE
PRODUCT UX DESIGN
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DESIGNERS WILL NEED TO LEARN TO ADAPT TO CREATING EXPERIENCES IN NEW WAYS
AS…
• The landscape changes.
• Users adopt new technologies.
• Users change, evolve and create new ways in using your product.
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DESIGNERS SOLVE PROBLEMS AND BRIDGE THE GAP BETWEEN COMPLEXITY AND MEANING.
The coach expressed frustration at the complexity that technology like the Surface adds to the business of coaching, saying "weekly, we have to deal with something," like network
failures or dead batteries or other problems that require attention.
WHAT MAKES A PRODUCT GREAT?
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INGREDIENTS AND METHODS THAT GO INTO MAKING A GREAT PRODUCT
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Ideation Defining The UX Wire-framing
Prototyping Motions & TransitionsEngagement
Interactions
Emotions Execution Development
Usability
User Tested
Design
Algorithms Empathy Context
Research
INGREDIENTS COMBINED = RICHER EXPERIENCE
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PRODUCT DEVELOPMENT
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“USER-CENTRIC” ALSO APPLIES TO DEVELOPERS
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DEVELOPERS CANNOT AFFORD TO IGNORE UX
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BECAUSE…
• They impact the overall experience
• Cannot afford to develop a product that is not usable
• Product quality may suffer
• They are also an ingredient to the overall experience.
UI/UX DEVELOPERS ARE JUST AS CRITICAL
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BECAUSE…
• Pixel perfect UI is critical and expected
• Help create rich interactions
• Assist a product come to life and adapt to new formats
• Will be required to visualize motions and interactions
• Designers with code
MOTION IS EXPECTED
WHY IS MOTION EXPECTED?• Creates a richer experience
• Helps create instant feedback to a user when they click or press on actions
• Should feel natural. If it’s not natural it can hurt your product’s overall experience.
• Becoming a standard in the industry and usage
• Should be subtle and delightful
• Can be limited to your frameworks capabilities and or medium in which it’s used. (i.e web vs native app)
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TRANSITIONS…REALLY?
TRANSITIONS
• Helps transition the user from one screen to the next
• Creates a richer experience
• Should be subtle and smooth
• Helps introduce content smoothly, keeping the user engaged.
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USER ENGAGEMENT30
- intercom.io31
WHY IS ENGAGEMENT IMPORTANT?Most customers who sign up will use your product only once.
WAYS TO IMPROVE USER ENGAGEMENT
• Make a strong first impression.
• Explain how your application works.
• Motivate your users to get started.
• Let your users know how to get help if they need it.
• Gradually expose the depth of your product
• Announce features and improvements in-app
• Talk to customers32
DEVELOPERS PLAY AN INTEGRAL PART OF THE OVERALL UX
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PROCESS
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PROCESS IS THE KEY TO SUCCESS
STAGES TO DEFINING YOUR PRODUCT
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Conceptual
Design
Motion
Engagement
Development
UI / UX Development
PROCESS IS A CONSTANT EVOLUTION
COMPANIES ARE EVOLVING PRO UX…WHERE DOES UX STAND?
HAVING A PROVEN PROCESS IS CRITICAL BECAUSE…
• Allows time for each stage to be properly vetted
• Creates faster releases and deployment
• Keeps teams inline with roles and responsibilities
• Is also part of the overall user experience
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THANK YOU
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THANK YOU
