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At our breakfast briefing in July 2013 Susan Wolfe & Ilana Kaplan took us into the world of the digital natives, the digital immigrants and asked the question why should we care?
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W h a t d i g i t a l n a t i v e s
a r e t e a c h i n g d i g i t a l i m m i g r a n t s ,
a n d w h y y o u s h o u l d c a r e …
Silent
19
45
~19
64
Boomers
~19
82
Gen X
~20
00
Gen Y
DD N a t i v e s prefer Receiving info quickly from multiple sources Multitasking and parallel processing Pictures, sounds & video before text Hyperlinked sources Interacting in real time User generated content Learning that is instant, relevant & fun
I m m i g r a n t s prefer Controlled release of info from limited sources Single or focused tasks Often prefer to get info from text Greater need for private & personal space Info presented linearly, logically & sequentially
Avoiders Minimalists Enthusiastic participants
Avoiders Reluctant adopters
Enthusiastic adopters
N a t i v e s
I m m i g r a n t s
1813 2013
Luddites then & now
Avoider
D i f f e r e n t r e l a t i o n s h i p s w / d i f f e r e n t t e c h n o l o g i e s
Minimalist Tourist Enthusiast Innovator Addict
So what?
http://info.cern.ch/hypertext/WWW/TheProject.html
http://www.mini.jp/event_campaign/big-point/
Infographics are ‘In’ 100% of businesses can benefit Infographic production increases by 1%
every day They show an expert understanding of the
subject area or topic They catch the eyes of journalists and stand
out from dull and boring text-based press releases (22% pie charts, 24% line graphs, 32% bar charts, 24% pictorial charts)
Infographics help to visualise relationships & statistics simply and easily
90% of information that comes to the brain is visual
40% of people will respond better to visual information than text
~13 million results for the term ‘Infographic’ on Google
Infographics go viral
http://www.404errorpages.com/
http://www.smashingmagazine.com/2009/01/29/404-error-pages-one-more-time/
Video & pictures
Peter Steiner from the July 5, 1993 issue of The New Yorker (cartoonbank.com)
1993: On the internet, nobody knows you’re a dog
2013: On the internet, everybody knows you’re a dog
http://www.thecynch.com/even-dogs-can-use-ipads-pic/
How this plays out
F i n a n c e E d u c a t i o n H e a l t h M e d i a R e t a i l T r a v e l T e l c o s G o v e r n m e n t S p o r t s
Finance
Education
Health
For which of the following professional activities do you currently use your mobile device?
Media
"I just crash landed at SFO. Tail ripped off. Most everyone seems fine. I'm ok. Surreal…" read Mr. Eun's first tweet.
Retail
Travel
Telcos
Govern-ment
TWITTER/SMS FOR EMERGENCY
Sports
Crowd-sourcing
Crowd sourcing
Open source
http://www.pcworld.com/article/2035651/open-source-is-taking-over-the-software-world-survey-says.html
openmrs.org
The changing
work-place
Gam-ification
So should you care?
H e r e ’ s w h a t y o u s h o u l d c a r e a b o u t …
Imagery
Community & sharing Engagement Any time,
anywhere
Privacy & security Immediacy
Mobility
Terminology& tone
Thank you!
[email protected] [email protected] www.optimalexperience.com @optimalexp
Credits Slide 1. Image of piece by Newell Harry, The Natives Are Restless, 200 from http://www.roslynoxley9.com.au/artists/219/Newell_Harry/519/39907/
Slide 2. Image from http://ictuse.com/digital-natives/
Slide 4. Image from http://management.fortune.cnn.com/tag/digital-native/
Slide 5. Images from http://www.mindfully.org/Reform/Luddite-History.htm and http://stopthecyborgs.org/google-glass-ban-signs/
Slide 11. Images from http://sedonawebdesigner.com/
Slide 12. http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
Slide 14. http://www.michaelspizzeria.com/
Slide 15. http://www.brandwatch.com/2012/01/infographic-infographics-infographic/
Slide 16. Images from http://www.nj.com/news/mustsee/index.ssf/2009/01/18-week/, http://www.digitaltrends.com/mobile/study-more-americans-shunning-point-and-shoots-in-favor-of-smartphone-cameras/, http://www.steves-digicams.com/news/immaculata_university_launches_cell_phone_photography_course.html
Slide 17. Image from Steve Portigal, " Spotting the tipping point of a fad — at Freedom Village at Holland"
Slide 27. Images from www.cowbird.com
Slides 30-32. Digital properties of the Commonwealth Bank of Australia
Slide 33. Images from http://www.frankbyocbc.com/
Slide 34. Promotions by Bank of America and Commonwealth Bank
Slide 36. Screen shots from xero.com
Slide 38. Cartoon from http://www.mobl21.com/blog/16/weekly-cartoon-16th-august-2010/
Slide 39. Image from http://www.mrodenberg.com/2012/03/15/encyclopedia-britannica-goes-fully-digital/ and tablet version of Encyclopedia Britannica
Slides 40-41. Images from tablet version of Encyclopedia Britannica
Slide 43. Image from http://www.brookings.edu/~/media/research/files/papers/2012/4/24%20education%20technology%20west/0424_edu_media_west.pdf
Slide 46. https://medium.com/teaching-learning/1c7bf6e5eb53
Slide 47. Image from https://generalassemb.ly/
Slide 48. Images from hourschool.com
Slide 50. Images from www.fitbit.com, https://jawbone.com/, https://www.moodscope.com/, http://www.ihealthlabs.com/wireless-blood-pressure-monitor-feature_32.htm, and http://parenting.blogs.nytimes.com/2013/07/10/diapers-that-give-t-m-i/
Slide 51. http://www.patientslikeme.com/
Slide 52. Image from http://orphandruganaut.wordpress.com/2013/03/22/rare-diseases-health-2-0-online-patient-to-patient-communities/
Slide 53. Wordcloud from http://medtopicwriter.com/2012/06/05/will-electronic-medical-records-improve-your-health-care
Slide 54. Image from http://www.imedicalapps.com/2013/06/apple-rejecting-medical-apps-drug-dosages/
Slide 55. Infographic from http://media-cache-ec2.pinimg.com/originals/23/2b/59/232b59702fad56014be62d3b5d7ac5ed.jpg
Slide 63. Image from digital (tablet) version of New Yorker magazine
Slide 70. Article from http://www.smh.com.au/digital-life/consumer-security/trading-personal-data-for-deals-has-its-limits-20130627-2oycf.html
Slides 73-77. Images from http://www.fourseasons.com/
Slides 79-81. Images from airbnb.com
Slide 94. iPhone app from the Australian Department of Foreign Affairs
Slide 95. http://ourhealth.org.au/
Slides 97-102. Digital properties of the National Rugby League
Slide 112. Infographic from http://readwrite.com/2013/03/26/intel-byod-by-the-numbers#awesm=~ocF3KOMBqVH6zr
Slide 114. Image from http://misssands.wordpress.com/2012/01/26/chocolate-covered-broccoli/
Slides 115-116. Images from https://experience.sap.com/post/show/87
Slide 117. Images from http://www.bunchball.com/
Slide 120. Image of piece by Newell Harry, The Natives Are Restless, 200 from http://www.roslynoxley9.com.au/artists/219/Newell_Harry/519/39907/