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Tassel Fashion & Lifestyle Awards 2013

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Tassel endorses new and fresh talent in the Fashion World.It gives new horizons and sets a benchmark for creative and emerging brilliance. For More Information : Follow Us on Twitter :- https://twitter.com/TasselAwards Watch Latest videos on :-http://www.youtube.com/TasselAwards

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Page 1: Tassel Fashion & Lifestyle Awards 2013
Page 2: Tassel Fashion & Lifestyle Awards 2013

It’s all about Tassel

It gives new horizons and sets a benchmark for creative and emerging brilliance.

Tassel endorses new and fresh talent in the Fashion World.

Designers are given a platform to flaunt their originality, style and ability.

Glitter and Gloss, the show has it all and the students are exposed to this Glamorous world

Page 3: Tassel Fashion & Lifestyle Awards 2013

Let’s Recap

Tassel ’07, ’08, ’09, ’10, ’11 and 12 Held at St. Andrews Auditorium Bandra.

Page 4: Tassel Fashion & Lifestyle Awards 2013

Tassel 2010

Page 5: Tassel Fashion & Lifestyle Awards 2013

Tassel 2011

Page 6: Tassel Fashion & Lifestyle Awards 2013

Tassel 2012

Page 7: Tassel Fashion & Lifestyle Awards 2013

The Women Of The Ramp

Rhea Sukeja

Anchal KumarSucheta Sharma

Nethra Raghuraman

Sayali Bhagat

Alecia Raut

Deepti Gujral

Deepa Chari

Shruti Agarwal

Shefali Jariwala

Vidya Pawate

Vida Samzdia

Shonal Raut

Pooja Chopra

Chez Shetty

Pooja Kothari

Tanya Sharma

Priyanka Shah

Sandhya Shetty

Cindy

Surveen Karla

Deepa Bakshi

Somana

Kavita

Tina

Shalja

Rebecca

Kalpana

Candice Pinto

Pratichee Mohapatra

Francesca Smith

Anjali Raut

Maushmi

Ritisha

Arwa

Girisha

Rubina

Pranali

Rosie

Kavita Khaiyrat

Page 8: Tassel Fashion & Lifestyle Awards 2013

The Men Of The Ramp

Sunny Kamble

Acquin Pais

Raj

Aryan VaidShawar Ali

Vikrant

Jatin

Praveen Sirohi

Abhishek

Adam Bedi

Riyaz

Sudhanshu Pandey Anish

Ikram

Page 9: Tassel Fashion & Lifestyle Awards 2013

Judges That Make the Difference

Pooja Bedi

Vicky Idnani

Mandira Bedi

Megan Ryley

Agatha Seidel

Rahul Mishra

Vikram Phadnis

Nikesha Tawde Swapnil Shinde

Nachiket Barve

Anna Singh

Anita Dongre

Page 10: Tassel Fashion & Lifestyle Awards 2013

Media Plan

RADIO ONLINE DIGITAL

OUTDOOR DNS SCREENS

PRINT / MAGAZINE HORDINGS & UNI-POLES

Page 11: Tassel Fashion & Lifestyle Awards 2013

Multiplex Partner

Page 12: Tassel Fashion & Lifestyle Awards 2013

Online Partner

Online Promotion activit iesFacebook Ads

Page 13: Tassel Fashion & Lifestyle Awards 2013

Ground Partner

Promos and Flyers at Planet M stores

Page 14: Tassel Fashion & Lifestyle Awards 2013

DSN Screens

440 screens across Mumbai

70 promos a day for 10 days

McDonalds, CCD , Bru Cafe and Colleges

Page 15: Tassel Fashion & Lifestyle Awards 2013

20 Uni-poles

Uni-PolesUni-Poles

Page 16: Tassel Fashion & Lifestyle Awards 2013

04 Hoardings at prime locations in Mumbai for 10 days

Uni-PolesHoardings

Page 17: Tassel Fashion & Lifestyle Awards 2013

Radio Tie-Up

Tie Up with the leading Radio Station as Radio par tner

Page 18: Tassel Fashion & Lifestyle Awards 2013

Online Partner

t icketplease.com wil l do Tassel promotion onl ine

Page 19: Tassel Fashion & Lifestyle Awards 2013

Event Schedule

Grander Format- 1 day event

New concept of fashion shows with exhibition cum sales

Designers are showcasing contemporary designs

Show format- 12pm to 4 pm Gen-next (new) designers

5pm / 6pm / 7pm Emerging

(semi-established)designers

7pm - 9pm, Established designer (show by sponsor)

Page 20: Tassel Fashion & Lifestyle Awards 2013

Concept for the show

A minimum of 2000 people attending the shows.40 top models walking the ramp.

Prominent people from the field of fashion as judges for the event.

Celebrities attending the show as Guest of Honor.

32 sequences each based on different themes designed by the students.

Page 21: Tassel Fashion & Lifestyle Awards 2013

Value Additions to the show

The After Party

Page 22: Tassel Fashion & Lifestyle Awards 2013

The After Party

Theme party to celebrate the event.

Opportunity to leverage the Brand to guests and special invitees.

Reinforce Brand Association and Brand Equity.

Page 23: Tassel Fashion & Lifestyle Awards 2013

Thank You