How Kids Changed the Way We Design

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Kerry Bodine @kerrybodine

Lisa Lindstrom @doberman

The Customer Activated Enterprise “We identified three key themes that will help you shape your organization’s future:

Open up to customer influence Pioneer digital-physical innovation Craft engaging customer experiences”

89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.

65% of companies surveyed have the equivalent of a chief customer officer — they report equally to the CMO and CEO.

Children have no patience Children don’t read Children will not go that extra mile Children don’t care about your concept Children are not loyal

Children have no patience Children don’t read Children will not go that extra mile Children don’t care about your concept Children are not loyal

YOU!

From Children are Clueless To Children are the Clue

Play Shaker!THE AMAZING

Production SocietyInsight Strategy Design Production Launch

Production SocietyInsight Strategy Design Production Launch

Prototyping SocietyStrategy

Launch

Design ProductionInsight

Insight

StrategyDesign

ProductionDesign

Launch

Insight

VS

You have 2 minutes

Use a post-it and a pen

Design for a 4-year old

Let’s design a bank for kids!

Sketch a transaction from a kid to his mother.

Share on #kidsbankSXSW

Last night got adjective

at SXSW!

At a demo of tech giant

Fruit’s forthcoming

“iExoticPet,”

I got verbed on the free

type of cocktails.

No playPlay

@doberman / @kerrybodine / dobermandesign.com