16
helping create brands for the future All content copyright

Social Media Case Study: Colour Lab Season LookBook by Allen Solly

Tags:

Embed Size (px)

DESCRIPTION

The objective of the Allen Solly's campaign was to launch never-before-seen shades in a collection to celebrate colour

Citation preview

Page 1: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

helping createbrands for the future

All content copyright

Page 2: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

Allen Solly Colour Lab Season LookBook

Page 3: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

3

campaign summary

Page 4: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

4

campaign objective

Page 5: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

5

campaign approach

The launch of the collection was divided into two phases:

Page 6: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

6

campaign execution

Phase 1 – Colour Lab Season LookBook

Page 7: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

7

campaign execution > phase 1

Page 8: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

8

campaign execution > phase 1

Page 9: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

9

campaign execution > phase 1

Page 10: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

10

campaign execution > phase 1

Page 11: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

11

campaign execution > phase 1

Page 12: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

12

campaign execution > phase 1

Page 13: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

13

campaign execution

Phase 2 – The launch of Colour Lab on social media

Page 14: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

14

results

Page 15: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

15

results

Page 16: Social Media Case Study: Colour Lab Season LookBook by Allen Solly

thank youblogworks.in