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Prepared for For Nathan Jones, Marketing Director, The Shutterbug
A Custom Marketing Program
Let's increase walk-in traffic into the stores during the 2nd (summer) quarter.
Let's reinforce customer perception regarding the added-value of the customer service.
Advertising Objectives
Competitive Analysis
An important goal is to help you communicate the following advantages:
Large and competitively priced inventory;
Well-trained sales staff.
Industry and Consumer Research to Improve Walk-in Conversions at The Shutterbug
The following research reviews the current market conditions for your business category and establishes a research base for two specific recommendations.
Overall customer satisfaction with the digital camera purchase process is based on five factors: Price, accessibility, salesperson, delivery process; and warranty coverages.
Buyers are 38% more likely to pick stores over online sales based on the perceived value of the facility and sales staff.
SOURCE: Consumer Reports
K103fm FortifiesAt home, at work, in the car ... wherever your customers are, K103fm is a constant companion. Among persons 12 and older, 35% of listening takes place at home, 47% in cars, and 18 %at work and other places.
K103fm rates highly with women age 18-49, a key camera-buying demographic.
K103fm and it's award-winning creative team will develop pinpoint accurate messaging that cuts through clutter and generates traffic.
Recommended ScheduleStart End Description Daypart Weeks Ads Length Rate Total
6/1/2016 9/25/2016 Image Campaign6a-12mid
Mon – Sun52 24 :30 $50.00 $62,400.00
8/15/2016 10/5/2016 Event Schedule6a-12mid
Mon – Sun12 24 :60 $85.00 $14,400.00
Campaign Total: $76,800.00
Next Steps
Contact:Ben Protasio“Account Executive”[email protected]