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Shotcicle LLC is a start-up developmental company established in 2012 in Somers Point, NJ. The company has begun doing business as a partnership but looks to expand in the coming months once its potential begins to be realized. The Shotcicle LLC invention is a revolutionary food and beverage delivery system that has multiple applications. The five applications that Shotcicle will focus on is 'alcoholic treat' combinations; 'kids and fun' combinations, 'health and energy' combinations; 'medicinal and relief' combinations
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The Multi-Purpose Food and Beverage Delivery
System
What is Shotcicle? Innovative New Food and Beverage Delivery System Customer Creates Own Experience By Combining:
Matter Flavors Supplements Medicines Food Beverages Shapes
Five Applications-Alcoholic, Non-Alcoholic, Health, Medicinal, and Adult Entertainment
Campbell/Shotcicle Combo Products: Non-Alcoholic Food and Beverage Combinations for Fun, Health, and Well-Being
Products That Transcend Industries Campbell’s Example: Energy Shots with Healthy Beverages
How Does Shotcicle Work?
Product: Synchronizing The ‘Shotcicle’ ComponentsDetachable Hollow HandleThe Wooden DiskThe Paper ConeThe Threaded BaseThe Pin
Process: Cost Efficiency Makes ‘Shotcicle’ Effective Product
Longitudinal cross-sectional view of Frozen Pop MoldFemale Mold BodyBase w/ Wooden DiscRemovable Male Insert
Mold BodyPaper Cone w/perforated
stripPin used in
Manufacturing
How Does Shotcicle Work?
•Exploded View of the Mold Perspective•Female Mold Body•Base w/ Wooden Disc•Removable Male Insert Mold Body•Paper Cone w/perforated strip•Pin used in Manufacturing
How Does Shotcicle Work?
What will Shotcicle Cost to Manufacture?
Three Plastic Molds:Hollow HandleDrip Dispenser
Initial Capital Expenditure:Aluminum Quad Cavity Mold- $52,0000Hardened Steel Molds- $80,0000
Food Grade O-Ring-Cost between .02 and .025 cents per piece
Waxed Paper Cone-Cost between .16 and .19 cents per piece
The Campbell’s and Shotcicle Combo ‘Embracing Change’: Products
Low Costs Produce High Opportunities Through At Least 5 Different Applications
The Shotcicle Non-Alcoholic Treat:Combinations of flavored ice, cake, cookies,
etc. with flavored beverages, syrups, liquid supplements and vitamins, etc
Molds and Handles-Variety of Shapes and Sizes Marketing Opportunities—Business
partnerships-Disney? Popular Characters /Collectibles
The Campbell’s and Shotcicle Combo ‘Embracing Change’: Products
The Shotcicle Health Supplement TreatHealth Supplements are Commonly Liquid and come in
Small DosesCombination System Doubles the EffectivenessFlavor Combinations Support Consumption Rate and
PleasureShotcicle Delivery System and Component Combinations
Increase Product Purpose/Effectiveness RangeDelivery System for Health Supplements Including:
B12 Simple Carbohydrates Electrolytes Protein L-Arginine And many more……………………
The Campbell’s and Shotcicle Combo ‘Embracing Change’: Goals
Cost Structure- Inexpensive to manufactureProductivity-Shotcicle products are in high
growth industriesBrand Building-Creating relationships with
Millennial generationInnovation: Shotcicle® Delivery System does
not exist. Chance to combine health beverages with energy shots which also does not exist
Diversification: Reaching places and areas never attained before
The Campbell’s and Shotcicle Combo ‘Embracing Change’: Goals
International Growth: Expanding existing reachDiversification: Products reaching different types
of stores and areas within stores never attained The “Experience Economy”—There is value
beyond the ‘normal’ transactionCreating New Touch Points: New Relationships
with Customers and New Ways to Educate Product Expansion:
New Product PlatformsCombination Creations
New Packaging and Displays: Another way to differentiate from competition
How should Campbell/Shotcicle Products be Packaged and Displayed?
Campbell/Shotcicle products can be packaged as separate components (Handle product matched with mold product)
The focus can be on capitalizing on the customer ‘experience’ at point of sale
Customer creates their own product which is an expression of their very being
Shotcicle can be displayed through a menu maximizing possible combinations of flavors
Shotcicle has the potential to be displayed in a variety of settings depending upon its application (Beverages/Popsicles/Cakes/Cookies/Novelties/Health/Energy)
Campbell products in over 160 countries:Expansion is real with Shotcicle/Campbell products
due to the diverse seasonal nature of eachBoth Campbell and Shotcicle want to ride
the ‘trend’ wavesHealth and Energy
Focusing on the New Cultural Phenomenon:The Millennial Generation
The Boat House Farms Acquisition could be vehicle for Shotcicle products
The Campbell’s and Shotcicle Combo: Combining Strengths and Opportunities
Packaging and DisplaysMarketing opportunities: Different shapes, sizes,
detachable handle, and new touch pointsChanging Cultural Landscape:
Shotcicle will help build new brand. Capitalizing on Other Trends Geared Towards
ShotcicleThe Energy Drink Industry: Striking Early-New
Technology in Brand New High Growth IndustryTaking V8 Fusion to New Level
Combined with Energy Shot—Creating New Product Line
The Campbell’s and Shotcicle Combo: Combining Strengths and Opportunities
The Campbell’s and Shotcicle Combo: Combining To Minimize Weaknesses and Threats
Investments and Innovation are Expensive.
Shotcicle is simplistic and its cost reflects that fact
But Shotcicle is also complex in terms of its potential
Campbell’s R&D costs were over 125 million in 2012
Shotcicle products have potential for low costs and high revenues
New Jersey partnership could reap benefits in way of manufacturing grants
The Campbell’s and Shotcicle Combo: Combining To Minimize Weaknesses and Threats
Wall Mart accounts for 17% of Campbell’s SalesShotcicle products will create
diversification minimizing risk of being too reliant on one retailer
Campbell US Beverage Sector’s revenue was $700 million range last few years with very little growthShotcicle products will signify growth due
to taking advantage of the high growth area of US Beverage Sector.
Campbell’s US Beverage revenue ranks 4th out of 5 product categories. Perceptions can only change when those numbers change.
The Campbell’s and Shotcicle Combo: Combining To Minimize Weaknesses and Threats
Energy Drinks and Shots is 12.5 billion dollar industryBiggest competition is the thirst quencher
beveragesShotcicle combines the competition
creating no competition Competition in US Beverage Sector is
extremely tough.Creating new technologies is the only way
to stay aheadShotcicle is an innovative technology that
will create separation from competitors
Shotcicle Summary
Exclusive rights for Shotcicle patented products that people both need and want
Shotcicle products that fall under five applications with several purposes for diverse markets
Shotcicle will take advantage of several obvious and transparent trends in multiple areas of business
Low cost manufacturing coupled with high sale prices equals profits
Partnerships with companies like Campbell’s will set the tone and help us realize the potential of every application that Shotcicle can offer.
The New Multi-Purpose Revolutionary Innovative Food and Beverage Delivery System
