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Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE We are born creative: how can we re-ignite our youthful creativity? Katrine reviews an approach to merging corporate thinking with our forgotten childlike imagination.
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@KatrineRau // Protecting Your Imagination
PROTECTING YOUR IMAGINATIONInspiring cultures in corporate environments
@KatrineRauGE Design & Experience
@KatrineRau // Protecting Your Imagination
I’d like to talk about 3 things.
companies cultureschildren
@KatrineRau // Protecting Your Imagination
EXCITEMENT
EVALUATION
CURIOSITY
@KatrineRau // Protecting Your Imagination
@KatrineRau // Protecting Your Imagination
@KatrineRau // Protecting Your Imagination
TABLE OF CONTENTS
creativity
CHILDHOOD ADULTHOOD
@KatrineRau // Protecting Your Imagination
@KatrineRau // Protecting Your Imagination
What can we learn from the preschooler’s mind?
@KatrineRau // Protecting Your Imagination
Leslie McCollom captured her students most brilliant quotes.
@KatrineRau // Protecting Your Imagination
“I have a super power. . . it’s called sharing.”
COLLABORATION
What does “sharing” look like in your
organization?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“It’s outer space time. . . “TIME FOR THINKING DIFFERENTLY
Do you give your team time to think
about the future?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“Pretend I was nice and I made pretty things for you.”
PROTOTYPING
What does your “making” culture
look like?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“In our class, we are learning how to use poems and knives”
“STUFF” AND “STORIES”
Can your team tell stories? Do they have
the tools they need?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“I’m a kindergartner and soon I’ll be at a stage where I can be a man”
GROWING YOUR SKILLS
How can we avoid “creative plateaus” and become better
as professionals?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“Please do not disturb: we are good polices”
GOVERNANCE
We never like being told what to do: what
is a better form of governance?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“Before school, I always think I don’t like school. But then I remember I actually do.”
STAYING EXCITED
How are you protecting your team
from “boring”?
THE INSIGHT
@KatrineRau // Protecting Your Imagination
“No Batmans at school”AVOIDING HERO COMPLEX
Are you positioning
designers as “partners” or
“heroes”?
THE INSIGHT
@KatrineRau // Protecting Your Imagination @KatrineRau // Protecting Your Imagination
COLLABORATIONMANAGEMENT
PROCESSINTERNAL BRAND
PROMOTIONSGOVERNANCE
RETENTIONHIRING
@KatrineRau // Protecting Your Imagination
Share nice.Protect Thinking Time.
Make imperfectly, then remake.Show and Tell (not just one).
Grow creativity, not just proficiencies.Make the “Police” feel “Good.”
Protect from boring & bureaucratic.Hire partners, not rockstars.
COLLABORATIONMANAGEMENT
PROCESSINTERNAL BRAND
PROMOTIONSGOVERNANCE
RETENTIONHIRING
@KatrineRau // Protecting Your Imagination
@KatrineRau // Protecting Your Imagination
“My heart is sending love to everyone. Even you.”
THANKS!
@KatrineRau // Protecting Your Imagination
PROTECT YOUR IMAGINATIONThanks!
Katrine RauGE Design & Experience
