Embed Size (px)
DESCRIPTION
Service Design Network Conference 2010 in Berlin: Summary of the workshop: Using Social Nodes to Design Services. October 14th 2010. Eleanor Davies
Citation preview
USING SOCIAL NODES TO DESIGN SERVICESELEANOR DAVIES
SERVICE DESIGN NETWORK CONFERENCE
BERLIN > OCTOBER 2010
> THE GIST> QU: FROM 2 PERSPECTIVES...
> SURVIVING SOCIAL NODES...
> FROM A to B...
> ANS: CONNECTING THE DOTS...
> TENDING TOWARDS LONELY...
> QUESTION
academia: Royal College of Art
> PERSPECTIVE 1
teaching: SEED (social environmental entrepreneurship design)Location: London, UK
goal: design business models which deliver social and/or environmental value, as well
as financial
insight: student work repeatedly delivers solutions which
elevate the role of local community!
> A Question inspired from two perspectives:
> PERSPECTIVE 2> A Question inspired from two perspectives:
industry: frog design
goal:research the potential for communication
new product service systems
design research: emerging marketscase study - contextual research
Location: India
insight:
language, culture and economy mean users are comfortable creating mash-up solutions which
rely on a strong local figure!
6
> QUESTION> Can we design more social product service systems, through identifying & connecting existing communities and/or local figures?
> A to B
> SERVICE PUT SIMPLY> THE HOW? & WHY? BEHIND THE WHAT?
B?A
> A to B> Going to the source
AB
B
BB
B
B
B
B
B
B
A to B: Water
A to B: Energy
A to B: Messages
A to B: You & Your Stu!
> A to B> Creating an infrastructure of Service Nodes
Service Nodes >
AN
N
N
N
AN
N
N
NB
B
B B
B B
BB
BB
B
B
BB
B
B
B
BB
B
> A to B> Creating an infrastructure to bring the source closer
Infrastructure: Water
Service Node: Water
Infrastructure: Energy
Service Node: Energy
Infrastructure: Messages
Service Node: Messages
Infrastructure: You & Your Stu!
Service Node: You & Your Stu!
B
> A to B> Distribution direct from the source
AB
B B
B B
BB
BB
B
B
BB
B
B
BBB
B
Direct: Water
Direct: Energy
Direct: Messages
Direct: You & Your Stu!
commodity? Service infrastructures centralise around ‘nodes’.
> Tending to Lonely
Food
From This
Food
To This
Food
To This
Books
From This
Books
To This
Books
To This
Music
From This
To This
Music
To This
Music
We’re getting this
Closed/Isolation
40
When we want this
Open/Community
And we do want this!
And we do want this!
commodity? Service infrastructures centralise around ‘nodes’.
> Surviving Social Nodes
INTRO + GOALS > INCREASING CUSTOMER LOYALTY
Eg.Barbers
Screen Share:)
Screen Share:)
Eg.Youth Centre
Screen Share:)
Screen Share:)
commodity? Service infrastructures centralise around ‘nodes’.
> Connecting the Dots
1. Add more Social Nodes to the Berlin Map:Existing hubs in our communities where people cometogether to share space/time/information/services.
Considering use and context, suggest services that may benefit from tapping into, or connecting these hubs.
2. Create Service Ideas:
54
> Food
> Clothing
> Health
> Education
check at the park”
“Your groceries delivered to
at the launderette”
“You learn while your kids are
the kindergarten”
“Exercise and have a health
“Learn to repair your clothes
at the University’s play centre”
“What’s the next step?”
integrating social nodes into service design.” “Its exciting to start thinking about the
