RESPONSIVE

ADAPTIVEVERSUS

WHICH IS BEST TOENCOURAGE GUESTS TOBOOK DIRECT?

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OUR DATA SHOWS THAT MOBILE ISCURRENTLY DRIVING 47% OF ALLTRAFFIC TO HOTEL WEBSITES.

It's vital to be easily findable and bookable on mobile.

Also, Google rewards mobile-friendly sites with higher

search rankings.

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WE'RE ALSO SEEING THE SAMEBOOKING PATTERN ON MOBILE AS ONDESKTOP

Longer lead times are coming into play - mobile isn't

just for last-minute bookings anymore.

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IS YOUR SITE READY?And if it is, are you sure it's the

right kind of ready?

SO, ASK YOURSELF:

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HOTELIERS FACE TWOMAIN CHOICES FORMOBILE WEB DESIGN:

HOTELIERS FACE TWOMAIN CHOICES FORMOBILE WEB DESIGN:

vsADAPTIVE

RESPONSIVE

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WHAT'S THEDIFFERENCE?

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RESPONSIVE WEB DESIGN:

Responsive means one layout that fluidly changesdepending on the size of your screen.

All the same elements from your desktop stay, butthey're revealed or hidden as the device requires.

This can mean responsive sites might load moreslowly than adaptive ones on mobile, since thereare more elements.

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ADAPTIVE WEB DESIGN:

Adaptive design customizes website content andthe overall user experience to the device.

Each device gets its own template, optimised forthe best experience. This ensures the best userexperience and the most relevant info, leading tohighest conversions for device.

However, adaptive sites are build for each screensize – there are defined ‘break points’ wheredifferent layouts are triggered, usually for mobile,tablet and dekstop. So, if your phone is a littlelarger or smaller than the one the template wasmade for, you’ll have wider margins than you mightlike or users might need to scroll from side to side.

THERE IS NOT A ONE SIZEFITS ALL FOR HOTELS.

However, here are some factors youshould take into consideration:

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1. COST

A full responsive design usually

takes more time, which

translates to higher cost.

This depends, though: an

adaptive design might need

more components and take

more time.

Get a quote for both options!WWW.NETAFFINITY.COM

2. DESIGN

Responsive is more practical for

"thinner" websites (15-20 pages),

because these need simpler

design

For boutique or luxury hotels

who want custom design, an

adaptive design is best

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3. USER EXPERIENCE

Both adaptive & repsonsive

address the viewing experience,

but you need to consider UX,

relevancy of info and downlaodspeedsResponsive designs will be

slower than adaptive designs

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5. INFORMATION

Mobile visitors have different needs

than desktop users - they want

short, slimmed-down content with

emphasis on location, rates, easy

booking and click-to-call.

Responsive sites don't let you

display different content on

mobile.WWW.NETAFFINITY.COM

WE RECOMMEND...

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CHOOSE A RESPONSIVE DESIGNFOR SITES WITH 15-25 PAGES OFCONTENT.

DESIGNS SHOULD BE SIMPLERAND CONTENT KEPT MINIMAL.

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CHOOSE AN ADAPTIVE DESIGNFOR PREMIUM, LUXURY ANDBOUTIQUE PROPERTIES WITHDEEPER CONTENT (26+ PAGES).

ADAPTIVE DESIGN ALSO SUITSEXTENSIVE IMAGERY AND ACOMPLEX PRODUCT.

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Evaluate your hotel, yourcurrent websie and your

guests, and use thatinformation to decide which

type of mobile site is best foryou.

YOU'RE READY!

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THANK YOU

Focused exclusively on the hotel sector, Net Affinity is a technology,digital marketing and web design firm. We have collated the

brightest, most commercially focused, experienced and passionateteam of online marketers, account managers, designers and

developers whose combined skill set ensures our clients' onlinesuccess.