PyramydAir.comCheckout Process Optimization - Control

PyramydAir.comCheckout Process Optimization - Treatment

Control VS. Treatments Key Results

• Reduced an unnecessary step in the checkout process• Moved all CTAs above the fold if possible

• +24.09% Ecommerce Conversion Rate lift for all traffic• +73.3% Ecommerce Conversion Rate lift for new visitors• +8.52% Ecommerce Conversion Rate lift for returning

visitors

Visitors Conversions Conv. Rate Result ConfidenceControl 4,178 956 22.88%

Treatment 3,581 1,025 28.62% +25.087% 100%

PyramydAir.comCheckout Process Optimization