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Psychology, Design & Computer Science How the interdisciplinary tradition of Liberal Arts & Sciences is creating products that are shaping our future

Psychology, design and computer science

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How the interdisciplinary tradition of Liberal Arts & Sciences is creating products that are shaping our future

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Page 1: Psychology, design and computer science

Psychology, Design & Computer Science

How the interdisciplinary tradition of

Liberal Arts & Sciences is creating

products that are shaping our future

Page 2: Psychology, design and computer science

@diegomendes

*slides will be posted J (with all sources)

Page 3: Psychology, design and computer science

the  mango  tree  story  

Page 4: Psychology, design and computer science

We are tool makers.

Page 5: Psychology, design and computer science

Tools augment our abilities as humans.

Page 6: Psychology, design and computer science

We make tools to improve our lives.

Page 7: Psychology, design and computer science
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1 undeniable fact:

We shape our tools

Our tools shape us

Marshal MacLuan (1964) & Wilson Miner, When we build, 2010

Page 9: Psychology, design and computer science

The tool that is shaping the world today: connected software

Page 10: Psychology, design and computer science

connected software

in other words:

internet of things

Page 11: Psychology, design and computer science

but what things do you mean?

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everything

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It is the beginning of the smart…

home car

surfboard bank

basketball school fridge

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“There are already hundreds of millions of things connected to the internet. We are headed for hundreds of billions, possibly trillions… and it will change our lives.”

Dr. John Barret, TedXCIT

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phone

Apple Inc, iPhone 5s

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fitbit aria

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nest

nest thermostat

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surgery room

fitbit aria

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surgery room

iRobot, Essential Design

Page 20: Psychology, design and computer science

self-driving car

Google Inc, Self Driving Car

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glass

Page 22: Psychology, design and computer science

glass

Page 23: Psychology, design and computer science

our future is being shaped by connected software – it is changing our world

Page 24: Psychology, design and computer science

We shape our tools

Our tools shape us

Marshal MacLuan (1964) & Wilson Miner, When we build, 2010

Page 25: Psychology, design and computer science

We are building an environment where we will spend most of our lives.

Wilson Miner, When we build, 2010  

Page 26: Psychology, design and computer science

What kind of connected software environment do you want to have in the

future?

Page 27: Psychology, design and computer science

If you want the world to be better, you have to help shape it.

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That’s where User Experience comes in.

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Designing experiences is basically understanding people and helping them.

Page 30: Psychology, design and computer science

Making the interaction between a person and a product feel natural.

Page 31: Psychology, design and computer science

And this is an increasingly interdisciplinary world

Page 32: Psychology, design and computer science

Adap0ve  Path,  2012  

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Don Norman, 2014

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“Design  is the practice of intentional creation to enhance the world. It is a field of doing and making, creating great products and services that fit human needs, that delight and inform. Design is exciting because it calls upon the arts and humanities, the social, physical, and biological sciences, engineering and business.”

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Again…

This is an increasingly interdisciplinary world

Page 36: Psychology, design and computer science

Dan Saffer, Kicker Studio, 2008

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UX follows a simple process called Human Centered Design

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Human Centered Design

Discovery  

Idea0on  

Prototype  Experiment  

Improve  

Page 39: Psychology, design and computer science

Some important interdisciplinary roles

*Disclaimer: These roles are gray areas. They intersect with each other and are fluid.  

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User Researcher or Design Researcher

Observe, listen, generate insight

Your are genuinely curious about human behavior. You love to observe and listen to people. You like to create insights from your observations and things you have heard. You are really good at evaluation, clarification, analysis, and communication. You like to ask questions that expose gaps and flaws. You enjoy testing assumptions with quantitative and qualitative data. ** Usability Analyst – In larger companies, usually towards the end of the product design cycle.

Page 41: Psychology, design and computer science

Interaction Designer

Invent, define direction, make ideas real

You can come up with enormous amounts of solutions for the problems you are solving for. You can link ideas, solutions and design easily. You can make solutions “look real” – design and communicate how the product could potentially work. You like both the grand vision and the step by step details of how the user will experience the product. You understand how to apply user interface and interaction design to products.

Page 42: Psychology, design and computer science

Visual Designer

Your weapons are color, style, type, icons and information design. You create visual hierarchy. You indicate relationships and hint at behavior to help users interact with the product. You like both the grand vision and the step by step details of how the user will experience the product. You can create different visual stylistic approaches for different mediums (digital product v. physical product).

Visual hierarchy, visual relationships & elegance

Page 43: Psychology, design and computer science

Content Strategist

Your weapons are your fantastic communication skills. You are great at understanding how to develop content that is meaningful to different audiences. You like to figure out “when” certain content should surface for the user. You love to make things “crystal clear”. You are always thinking about what engages people. You love to create new content and maintain relevant older content.

You love meaningful content

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Information Architect

You like to visually structure information so it is intuitive to others. You are always trying to facilitate how others understand content. You see structure as a way to facilitate effective communication. You enjoy working in large projects across different departments and help maintain a unified vision of what you are trying to build.

You want to help others understand stuff

Page 45: Psychology, design and computer science

User Experience Designer

Observe, listen, generate insight

Invent, define direction, make ideas real

Hierarchy, relationships & elegance

Meaningful content

You want to help others understand

Research  

Interaction  

Visual  

Information  

Content  

You do it all… thinking about how the user will experience it

Page 46: Psychology, design and computer science

Dan Saffer, Kicker Studio, 2008

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Why you should join this field?

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Shape your future instead of reacting to it.

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How do I get into this field?

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Learn on the job Grad school

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Career outlook is great

Page 52: Psychology, design and computer science

For sources go to http://goo.gl/MUyTmH