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In September 2009, Wix.com hosted our first learning workshop in New York City. In conjunction with Meetup.com, Wix organized over 20 photographers, designers and marketeers professionals for a lesion in resumes and portfolio design.
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PORTFOLIO
REVIEW
Function of a Portfolio
Showcase talent Display completed work
Showcase credentials Past clients
Awards/ Accomplishments
Provide method of contact
Function of a Portfolio
Get work!!
5 elements of a successful
portfolio
1. Creative Work Examples
2. Services (Work Rates)
3. Client History
4. Company Info
5. Contact
1. Creative Work Examples
What to display If you show web sites, make sure they link
Other personal design, print, photography work
Include work details! Name of client
Year
Project objective
Materials used
Time to complete
Price?
2. Services
Type of service, skills, proficiencies [Quantitative]
Type of situation or event [Qualitative]
(Work rates ?)
2. Services
Type of service/ skill/ proficiency:Web development
List of programming languages: HTML, ActionScript, etc
Graphic design
List of software: Photoshop, Illustrator, etc
Photography
Image types: Black-and-white, digital, hi-def, wet plate, etc
Marketing
Fields of study: PR, advertising, social net marketing, etc
Illustrations
Pencil on paper, canvas, painting, etc
2. Services
Type of situation/ event:Web development
Facebook apps, iPhone games
Graphic design
Web design, touch-ups/ airbrushing
Photography
Weddings/ events, headshots, product photography
Marketing
Print, copywriting, logo design/ brand identity
Illustrations
Technical, stills, portraits, caricatures
2. Services (Work Rates?)
Listing work rates is NOT recommended
Recommended: RFP form
IF you DO choose to list rates Price per hour
Price per project
Price per page
Price per “template”
Use currency conversions: US dollars, British pounds, Euros, etc
3. Client History
List of pervious clients
Quotes/ recommendations from clients
Easy rating system:Quality of work
Timeliness
Communication
Overall rating
4. Company Info/ Bio
Brand Name Company name
Designer name
Brand Image Logo
Photograph
Portrait
Experience (abridged resume)
Descriptive paragraphs
Full resume available for download
5. Contact Forms/ Contact Info
Some info should be ubiquitous throughout
portfolio
Request For Proposal (RFP) form
Contact formMailing address
Work/ Mobile phone
Connect your web-universe:
Twitter/ Facebook/ MySpace/ LinkedIn Links
Skype/ AIM/ Gchat/ Oovoo
Resume (?)
Review: 5 elements
1. Creative Work Examples
2. Services (Work Rates)
3. Client History
4. Company Info
5. Contact
Final things to keep in mind!
Keep it simple Easy navigation
Limit your pages
Aesthetics are a priority!
Browser Real Estate “The Fold”
Suggested development 800px x 550px
Implement metadata for SEO
EXAMPLEShttp://www.wix.com/pix3lator/KatrinaDavis
http://www.wix.com/KarenKeith/WEB2
http://www.wix.com/steppie/steppie
http://www.wix.com/disnor/dlisnor
http://www.wix.com/cbrock4/2301%20studio
PORTFOLIO
REVIEW
