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Portfolio of Johanna Craw

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Page 1: Portfolio of Johanna Craw
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Self Promotion: Cimanim Design

I designed the stationary for my design company called: Cinnamon Design.The style which I used involved both illustration and photography elements which helped in creating a more Personal touch within my stationary.Each stationary conveyed a little something about me. The name, In fact, shows the difficulties I have with pronouncing cimanim. The letterhead shows my fun bubbly side and the business cards conveys my love for travelling.

The logo: Connexion Limited

Connexion Limited are an IT Organisation that supports on demand in a broad range of technologies and IT Managed Services that enable Small and Medium sized businesses to trade. I therefore illustrated a city with small and large buildings which had Internet access covering the whole city and beyond.

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Magazine Ad: Roots

The brief was to design a logo, come up with a creative, catchy slogan as well as design magazine ads for an organisation named: Roots.Roots is an organisation who’s aim was to save trees of South Africa.The logo Which I designed illustrates the roots from a tree forming lungs and creating the “o’s” in Roots.

The ads shows various endangered tree’s of South Africa and the type of

species which relies on them. The left ad shows a Quiver Tree. Quiver trees were used by the Bushman to make bows and arrows and is used as nutrition for Baboons.The ad on the Right shows a Baobab Tree. This tree is loved by Elephants as they eat the fruit and leaves from the tree.

“Endangered today, Gone tomorrow”The slogan emphasis the importance of tree’s and why we should protect Tree’s.

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Brochure: Hamlet

Our Brief was to illustrate the Shakespearean play Hamlet in a new and unique way.

My Illustration were inspired by a small movement in the states known as the Harlem Renaissance. The style was geometric, Bold and had a sense of Jazz to the

designs.The 1st illustration is part of scene 1: where Hamlet mentions the world famous phrase “to be or not to be”.The 2nd Illustration is from scene 3: where Hamlet left town for Paris and whilst he was there, two characters are found plotting Hamlets murder. Lastly the 3rd Illustration from scene 5: shows that everyone in the play

had died except for 1 man.

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Editorial: Coffee Booklet.

Our brief was to Illustrate a selected poets works and lay it out using InDe-sign to create a coffee table book. The artist whom I selected is a well known South African Poet: Antjie Krog. Her poetry depicted the heard ache during

the apartheid era and her difficulties of being a mother.

The Pages which I created emphasises the hard times by breaking up the design using collage. It shows that apartheid was serious and was reported

all over the world, through the use of the newspapers.

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