Portfolio Oct 2011 P.Brolund

Industrial Design

PORTFOLIO 2011

[email protected]+46 (0) 707 45 30 20

Work Experience

2010-2011 WWF Co-ordinater, Eco Tent Camp Hotel Mondulkiri Province - Cambodia

2010-2011 WWF Designer, Phnom Penh - Cambodia

2008 - 2010 Freelance designer, Graphic, packaging and product design

2008 Product, Event & Graphic Designer, Market & Strategies Sommardesign kontoret, region siljan, sVID

2008 Guest tutor, Lecturing in Design Methodology, Lund University, Faculty of Engineering, Industrial Design

2007 Internship,VanBerloInternationalOffice,Amsterdam-Netherlands

2005 - 2009 Customer support/stock keeper, retail store P&G S Sandby, Sweden Weekend/summer work

Education

2003 - 2008 Master of Industrial Design, School of Industrial Design Lund University, Sweden

2000 - 2002 Faculty of Engineering student of Civil Engineering, Msc Lund University,LTH, Lund Sweden

1999 Komvux, Municipality adult education student of natural science program

1998 Frenchstudies,AllianceFrancaise-LaGarde,France

1995 - 1997 High school socialscience studies Spyken - Lund, Sweden

Exhibitions

2011 Mereuch, Mondulkiri Province - Cambodia Minister Visit, coordination & pressentation, of WWF Eco Tent Camp

2011 Baitong - Phnom Penh, Cambodia Sustainable Rattan in Greater Mekong

2009 DMY - Berlin, Germany Master project ‘Joyride’ Exhibitor and exhibition concept

2008 UnderBara Barn, Älvjsömässan - Stockholm, Sweden Master project ‘Joyride’,

2008 22 degrees, Kakel & Tegel - Malmö, Sweden Master project ‘Joyride’

2006 Designers Block, Milan Furniture Fair 2006 ‘It’s all in your head’- IceBreakers, Exhibitor and exhibition concept

2006 Greenroom STHLM Furniture Fair, Stockholm Sweden Exhibitor Presenting ‘sustainable design project’

2005 Skissernas Museum, Lund - Sweden ‘Gain Focus’ Tetra Pak packaging concept

Other Skills Rhinoceros4,SolidWorks2010,Autodesk: AliasStudio,VRay,AdobeCS4package,CorelPainterX, Keyshot,MicrosoftOffice2007

Languages Swedish:Native,English:Fluent,French:Basic,Khmer:VeryBasic

References

Mr Thibault Ledecq, Mr Claus Christian EckhartRattan Programme Manager Headmaster lund Industri DesignWWF Greater Mekong Lunds Universitet

Tel:+86521216080 Tel:+46(0)702561171

Curriculum

Vitae

Per B

rolund - Design P

ortfolio 2011

CURRICULUMVITAE

Letter of Recom

mendation

Per B

rolund - Design P

ortfolio 2011

28 April 2011 Reference. Mr Per Brolund To Whom It May Concern: Mr Per Brolund worked within my project (2010/2011) as designer to promote sustainable rattan design approach and building capacities of national rattan processing companies in Cambodia with the aim to assist them to access international market attention. He has developed manuals and systems to be used by the companies. He worked in collaboration with a national designer and adapted very well to the local context. He demonstrated fast adaptation and developed very good training material. His design received great attention and helped companies to access international market. He has good communication and inter-personal skills. He showed that he can work in different environments and can adapt to the situation and stress. I am very pleased by Mr Per Brolund commitment and achievements.

Best regards

Thibault Ledecq WWF Rattan Programme Manager

President: Yolanda Kakabadse Director General: James P. Leape

President Emeritus: HRH The Duke of Edinburgh

Founder President: HRH Prince Bernard

of the Netherlands

Registered as: WWF-World Wildlife Fund for Nature WWF-Fondo Mondiale per la Natura

WWF-Fondo Mundial para la Naturaleza WWF-Fonds Mondial pour la Nature

WWF-Welt Natur-Fonds Also known as World Wildlife Fund

WWF Greater Mekong Laos Country Programme

Saylom, Chanthabouly Vientiane Lao PDR

Tel: +865 21 216 080 Fax: +856 21 251 883

HYPERLINK "mailto:[email protected]" [email protected] HYPERLINK "http://www.panda.org/rattan" www.panda.org/rattan

SUSTAINABLERATTANINTHEGREATERMEKONGINCOLLABORATIONWITHDESIGNEREMRIEM-WWFCAMBODIA2010/2011

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - SUSTAIN

ABLE DESIG

N ASSESSM

ENT M

OD

EL

WW

F Sustainable Rattan - C

ambodia

Per Brolund - Design Portfolio 2011PHASE 3 (2010/2011)

SUSTAINABLE PRODUCT DEVELOPMENT & DESIGN

PHASE 1-2 (2006-2010) ESTABLISHING A SUSTAINABLE PRODUCTION OF RATTAN PRODUCTS IN THE GREATER MEKONG

WW

F Sustainable Rattan In The G

reater Mekong - C

ambodia

Per Brolund - Design Portfolio 2011

Meeting with RAC.

Pressenting my self, Work Plan &

Expectations of Project

Rattan Nursery at Pilot site O.Touch community

Protected Area

Rattan Nursery, Pilot site Preak Thnot Community

Protected Area

Mak

ing b

ooks

helve

s in

Kran

g

Art Villa

ge, P

reah

Sihan

ouk

Prov

ince

On our way to project pilot

sites in the Panda car with

WWF- Rattan team

Guided tour by Mr Lip Cheong at Cambodian Modern Rattan

Visit Kuy Meng Factory to-gether with VNCP. Cleener

Production Assesment

Me and Riem - Hands on

prototyping

Field work at Kuy Meng factory - study weaving and othertechniques

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - EXTENSIVE FIELD

RESEAR

CH

WW


reater Mekong - C

ambodia


WWF SUSTAINABLE RATTAN PROGRAMME PROMOTES

CLEANER PRODUCTION, LEADING TO MORE EFFICIENT

USE OF THE RAW MATERIAL, REDUCED APPLICATION

OF TOXIC CHEMICALS, ENHANCED WORKERS’ SAFETY,

COMPLIANCE WITH INTERNATIONAL PRODUCT QUALITY

STANDARDS, AND ULTIMATELY STRENGTHENED THE

COMPETITIVENESS OF THE RATTAN SECTOR.

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - CLEAN

ER PR

OD

UC

TION

THE DOWEL JOINT TECHNIQUE HAS BEEN USED FREQUENTLY BY CARPENTERS OVER THOUSENDS OF YEARS BOTH IN ASIA AND EUROPE BUT NEVER IN RATTAN PRODUCTION. THIS EXCLUDES THE NEED OF ANY NAILS OR PVA GLUE, IT REDUCES MATERIAL USE AND STRENGTHEN THE CONSTRUCTION. ALL PRODUCTS CONSITS OF 100% RATTAN WHICH FACILIATE AND MAKES RECYCLING MORE EFFICIENT.

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - NEW

TECH

NIQ

UES AN

D TO

OLS

WW


reater Mekong - C

ambodia


WORKSHOPS, LECTURES & TRAINING MATERIAL

WW


reater Mekong - C

ambodia


By Per Brolund & Em RiemProvided by WWF Cambodia

Location Cambodian Modern Rattan

WWF Cambodia 2010

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kareFVIkarRbRBwtiþikmµ

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gayRsYlrkSaTuk gayRsYlevcx©b; manlkçN³RbmUlpþúMelIkarTTYl nig

sþúkTukTMnij-dMeNaHRsaysMrab;karsþúkTuk-smRsbCamYynwgRbB½n§karEkécñkar

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anl¥sMrab;kareRbIR)as;- eRKOgbnøas;-etIgayRsYlsMrab;GtifiCnCusCuleT-

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karykeTAecal

karedaHecj EkécñeRbIR)as;eLIgvij sMPar³ sMrab;TIpSarplitplTwkTIBIr

Nº 1

Nº 3

Nº 2

Nº 4

Design by Em Riem & Per Brolund

Nº 5

Nº 6

This project is co-funded by the European Union

dMeNIreq<aHeTAkan;

plitkmµ nig

karpÁt;pÁg;epþA

RbkbedaynirnþrPaB

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - CO

MM

UN

ICATIO

N AN

D ED

UC

ATION

WW


reater Mekong - C

ambodia


WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - CO

NC

EPT GEN

ERATIO

N & FO

RM

EVOLU

TION

WW


reater Mekong - C

ambodia

Per Brolund - Design Portfolio 2011EXPORT FOR EUROPE - A RANGE OF HIGH-END LAUNDRY BASKETS WERE DESIGNED FOR A EUROPEAN RETAILER. LOCAL VILLAGES COULD WORK WITH ONE RATTAN SPECIES AND REFINE A FEW WEAVING TECHNIQUES TO REACH EXPECTED QUALITY. UNIQUE MATERIAL PROPERTIES WERE USED TO DEVELOP AN INTEGRATED LAUNDRY BAG SYSTEM AND BY NESTING THE BASKETS SHIPPING COSTS WERE REDUCED.

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - ON

LOC

ATION

TRAIN

ING

& PRO

TOTYPIN

G

WW


reater Mekong - C

ambodia

Per Brolund - D

esign Portfolio 2011

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - RATTAN

PRO

DU

CTS FO

R LO

CAL M

ARKETS

WATER-SUSPENDERSFOR LOCAL KHMER MARKET

WW


reater Mekong - C

ambodia

Per Brolund - Design Portfolio 2011M A N N E Q U I N

FOR LOCAL MARKET

WW


reater Mekong - C

ambodia


WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - SCAN

DIN

AVIA / MEKO

NG

FUSIO

N I

HAS ITS ROOTS IN A SCANDINAVIAN TRADI-TIONAL HANDICRAFT, THE WINDSOR CHAIR. ITS A FUSE OF SIMPLICITY, EXPRESSION AND TRADITIONAL HANDICRAFT MERGING INTO A MODERN FURNITURE FOR INTERNATIONAL MARKET. IT IS ALSO AN ATEMPT TO MAKE THE YOUNG GENERATION KHMERS RE-DIS-COVER A TRADITIONAL HANDICRAFT AND THE RATTAN MATERIAL.M

EKON

G W

INDS

OR C

HAIR

WITH VALUES AS QUALITY, SIMPLICITY AND FINESS, “RCC” WAS CREATED WITH THE AIM TO INTRODUCE CAMBODIAN RATTAN FURNITURE ON AN INTERNA-TIONAL MARKET. THIS HI-QUALITY RANGE OF CHAIRS WERE MADE BY SKILLED CAMBODIAN CRAFTSMEN WITH A SUSTAINABLE MINDSET FROM HARVEST TO FINAL PRODUCT. THEY ARE MADE OF 100% OF RATTAN AND TREATED ONLY WITH NATURAL RESINS.

THERATTAN CONNECTION COLLECTION (RCC)

WW

F SUSTAIN

ABLE RATTAN

PRO

JEKT - SCAN

DIN

AVIA / MEKO

NG

FUSIO

N II

WW


reater Mekong - C

ambodia


WW


reater Mekong - C

ambodia


“THE NEST” IS A LOUNGE CHAIR MADE FOR A HIGH-END KHMER MARKET. TRADITIONAL RATAN IS CONSIDERED A POOR-MANS´ MATERIAL. BY MIXING MODERN WEAVING TECHNIQUES AND TRADITIONAL FORM LANGUAGE THE NEST SHOWS HOW RATTAN CAN BE USED TO CREATE EXCLUSIVE OBJECTS. BY NURTUTING VALUS AS QUALITY, TIME AND HANDICRAFT WE WANTED TO REINTRODUCE RATTAN TO KHMER PUBLIC.L

OC

AL

EX

CL

US

IVEW

WF SU

STAINABLE R

ATTAN PR

OJEKT - LO

CAL EXC

LUSIVE M

ARKET

PUMPEN-APNEUMATICSYSTEMFORLOVEANDFELLOWSHIPIKEALOVE2010INCOLLABORATIONWITHCLARALINDSTEN,THERESEBROBERGOCHANNAPERSSON.

IN TODAYS SOCIETY PEOPLE TEND TO DEAFEN THEIR CONSCIENCE BY SMS-DONATIONS AND AUTOGIROPAYMENTS TO CHARITY. WE WANTED TO CREATE A CONCEPT WERE PEOPLE INVEST THE MOST PRECIOUS THEY GOT ...TIME. AND WE WANTED THEM TO DO IT TOGETHER WITH OTHERS WHILE HAVING FUN. THE OUTCOME WAS THE PNEUMATIC INSTALLATION “THE PUMP”. PERSISTENT PLAY IS REWORDED BY A DONATION FROM IKEA TO THE SWEDISH ORGANIZATION FRIENDS, AN ORGANIZATION DEDICATED TO PREVENTION OF BULLYING.INSTALLATION IN COLLABORATION WITH IKEA - “LOVE 2010”. IN COLLABORATION WITH WITH THERESE BROBERG, CLARA LINDSTEN, ANNA PERSSON.

[TILLSAMMANS = TOGETHER]

AN

Pumpen - A pneum

atic system for love and ellow

ship Per Brolund - D


Pumpen - A pneum

atic system for love and ellow

ship Per Brolund - D


JOYRIDE-21THCENTURYSOAPBOXCARTCONCEPTMASTERTHESIS2008-CREATIVEPLAYINANURBANENVIRONMENT

Joyride, a 21th century soapbox cart concept Per Brolund - D


HAVINGM O S T O F A L L

CHILDREN

JOYRIDE IS



“When I was a kid I did not have an Xbox but a sandbox. I did not play with my friends online, we were playing outdoors. We did not have the Nin-tendo Wii instead shouted Wiii cycle down the hill. My mom and dad did not call me on my mobile phone .. they called my name from the open window. I drank tap water, scraped knees and climbed trees and ... survived.”

Rougher

Less Time

Junk Toys

BabyEinsteins

Digital Media

SafetyPersecution

Limited StorageSpace Increasing

Indoor Activity

Social Climate

SOCIAL ASPECTS

Where doParents & Children

meet in the world ofPLAY

AGE (YRS) 2.0 - 3.5 3.5 - 4.5 4.5 - 5.5 5.5 - 6.5 6.5 - 7.5 7.5 - 8.5 8.5 - 9.5

9.5 - 10.510.5 - 11.511.5 - 12.512.5 - 13.513.5 - 14.514.5 - 15.515.5 - 16.516.5 - 17.517.5 - 19.0

MIN 38.238.541.543.247.351.549.154.354.658.760.459.062.861.067.567.8

5 TH 39.041.945.246.649.852.053.755.257.160.161.264.066.869.269.970.0

50 TH 43.546.649.752.254.157.159.360.662.464.868.071.673.675.977.378.7

MAX 50.052.956.960.262.363.366.967.373.276.779.780.483.485.885.485.5

95 TH 47.551.654.556.659.362.064.764.869.269.975.177.680.583.383.083.4

s.d.2.52.82.82.92.82.93.23.03.53.24.24.14.34.44.24.3

MEEN 43.746.849.851.954.457.159.460.562.565.068.171.173.976.076.977.9

4,5-5,5 Years Old50th Percentil

11,5-12,5 Years Old50th Percentil

Emotion

DIY

EROUPEAN & US MARKETs

ERGONOMICS & SAFETY

PHOTO DIARIES, INTERVIEWS & WEB QUESTIONNAIRE

HISTORY, HERITAGE & TRENDS

PEDAGOGIC, SOCIETY & DESIGN




esign Portfolio 2011IDEA GENERATION

Bring the classical soapbox cart into the 21st Century

Challenge,Entertain, Create and Play.

FORM DEVELOPMENT



PRANKS

DEVELOPMENTFAMILYTIME

CREATIVITY

CHALLENGING

PARTICIPATION

OUTDOOR

CHANGE

EXCITEMENT

FUN

ACCESSIBILITY

PARENTS

CHILDREN

TOGETHERNESS

ADVENTURE

ACTION

SOCIALACTIVATE

EMOTIONAL

SPEED

GENDERLESS

SPACE

URBAN

NOSTALGIA

DURABLE

TIMELESS

SUMMERTIME

STORAGE

DANGER

SAFETY

PLAYGAMES

COMPETITION

TEAMWORK

PERSONAL

TEAMWORK

STATUS

SKILL

LOCAL

LOGISTICS

SUSTAINABLE

QUALITY

MAKETROUBLE

HERITAGE

FAMILY



Joyride, a 21th century soapbox cart concept Per B

rolund - Design Portfolio 2011

JOYRIDE IS A SOAPBOX CART FOR AN URBAN ENVIRONMENT IN FORMOF A FULLSCALE CONSTRUCTION KIT. IT IS A CART CONCEPT THAT ISEASY TO ASSEMBLE YET CHALLENGING ENOUGH TO BE EXCITING ANDAT THE SAME TIME MAKE YOU A PART OF THE CREATIVE PROCESS. NO TOOLS ARE NEEDED TO COMPLETE THE CONSTRUCTION. WHEN ITIS DISSEMBLED, IT CAN EASILY BE PUT AWAY FOR CONVENIENT FLAT-PACK STORAGE UNTIL NEXT SEASON.









VINYLCAGE-WIREDRECORDSTAND2004STORAGEANDDISPLAYUNIT

V I N Y L C A G E

Vinyl Cage - R

ecordstand in collaboration with M

UJI


V I N Y L C A G E CONSIST OF 8.4 M OF POWDER COATED RECYCLED ALUMINUM WIRE, 1.2 M OFRUBBER TUBING AND SPACE FOR 100VINYL RECORDS. IT´S A MODERN STO-RAGE UNIT FOR OLDSCHOOL VINYL COLLECTING HIPPSTERS, METALHEADS,MC´S AND OTHER PROFESSIONAL MUSIC NERDS

Vinyl Cage - R

ecordstand in collaboration with M

UJI


NOAH´SARK-RADIATIONPROTECTIONSHELTERANEMERGENCYRADIATIONPROTECTIONSHELTERFORLUNAREXCURSIONSINCOLLABORATIONWITHNASA-2007

Noah´s Ark - Em

ergency Radiation Protection Shelter


NASA WILL RETURN TO THE MOON BY THE YEAR OF 2020. A SOLAR FLARE EVENT CAN KILL AN UNPROTECTED PERSON IN A SINGLE BURST. NOAH´S ARK IS AN EMERGENCY SHELTER THAT WILL PROTECT THE LUNAR EXPLORERS FROM THE HARMFUL EFFECTS OF RADIATION. IF THE ASTRONAUTS ARE OUT ON AN EXCURSION WHEN A SOLAR FLARE EVENT OCCURS THE PRESSURIZED ROVER DRIVES TO PRE-DUG BUNKERS AND SEALS THE HOLE BY LOWER-ING DOWN THE CHASSIS. A SHELTER DEPLOYS UNDERNEATH THE ROVER WHICH THE ASTRO-NAUTS CAN ACCESS THROUGH ROVER FLOOR. THE WATER AND FOOD SUPPLIES TOGETHER WITH THE REGOLITH (LUNAR SOIL) ARE USED AS A SHIELD TO PROTECT THE ASTRONAUTS UNTIL THE DANGER IS OVER.

In Cooperation with NASA 2007

IN COLLABORATION WITH EMILIE HEDÉN AND ISABELLE OLSSON

The astronauts transfer down into the shelter through a hatch in the rover floor

The astronauts are now in protection, 30min has elapsed. When outside the shelter, umbilical cords are used to connect to the LSS.

The astronauts have access to the LSS through the floor:-water-food-light-oxygen-communication system-staus up-date

The rover lowers down and seals the cavity

The shelter structure deploys The rover pressurizes the shelter

System Failure Assessment

Chosen Scenario for further development

Solar Flare Event Scenario

“Failure is not an option.”The famous words of Gene Kranz, the legendary flight controller under the Appolo 13 mission describes NASAs attitude torwards everything that goes out in space. Every system has to be infallible, and if it fails anyways you have to make sure there is at least a few more infallable backup system standing by.

3x Back-up System Scenario

Noah´s Ark - Em



Noah´s Ark - Em



70cm

50cm

10cm

10cm

3cm

35cm

40cm

100cm

25cm2cm

130 cm

120 cm

150cm

140cm

25cm

10cm

10cm

5cm

5cm

Polyethelen Composit

critical angle

10cm

0 ˚

0 ˚

0 ˚

Power

Electrical wires and tubing are arranged so that the ra-diation can not penetrate the shelter through the connec-tion points

Hygiene

Food

Storage

Sanity

Food, hygiene articles and waste are stored in cabinets a long the top side of the shelter

Ventilation

Circulation Pressurizes shelterCO2 reduction system

H2O

The water tanks can beaccessed both from the rover and the shelter.

EVERY KILO SENT TO THE MOON COST NASA AROUND 10 000 € SO IT IS OF UTTER IMPORTANCE TO ELIMINATE UNNECESSARY WEIGHT. THE ROVER IS ALREADY CARRYING FOOD AND WATER SUPPLIES WHICH ALSO HAPPENS TO BE A GOOD ISOLATORFROM RADIATION. IN COMBINATION WITH THE RIGOLITH IT CAN BE USED AS AN EFFICIENT RADIATION SHIELD FOR THE ASTRONAUTS.

Noah´s Ark - Em



THE ASTRONAUTS RECEIVE A SOLAR FLARE ALARM AND HURRY BACK TO THE ROVER.

... AND SEALS THE HOLE BY LOWERING DOWN THE CHASSIS.

BEFORE THE ASTRONAUTS HEAD OUT ON EXCURSIONS, ROBOTS DIG BUNKERS ON LOCATIONS ACCORDING TO THE PRE-PLANNED ROUTE OF EXPLORATION.

UNDERNEATH THE ROVER A SHELTER DE-PLOYS...

PARKS ABOVE...

THE CREW CAN TRANSFER TO THEIR SAFE HAVEN THROUGH A HATCH IN THE ROVER FLOOR.

THE ROVER DRIVES TO THE CLOSEST PREPARED BUNKER...

IT IS FILLED WITH WATER THAT TOGETHER WITH THE REGOLITH (LUNAR SOIL) PRO-TECT THE ASTRONAUTS UNTIL THE DANGER IS OVER.

Noah´s Ark - Em



Noah´s Ark - Em



DOCLOG-ELECTRONICLOGBOOKANELECTRONICTRAVELUNITFORDOCUMENTINGYOURTRAVELEXPERIENCES-2006

DocLog - Electronic logbook


DOCLOG IS AN ELECTRONIC MAP/LOG BOOK FOR MARINE ACTIVITIES. WATER PROOF HARDWARE AND THE FLEXIBLE SCREEN MAKES IT OPTIMAL IN TOUGH CONDITIONS AND ROUGH TREATMENT.



TODAY PEOPLE ALWAYS SEEMS TO BE LOOKING FOR NEW EXPERIENCES AND ADVENTURES. THERE IS ALSO A STRONG NEED TO SHARE YOUR EXPERIENCES WITH OTHERS.

DOCLOG AUTOMATICALLY PLOTS YOUR JOURNEY ON TO THE WORLD MAP BY GPS, EVERY DIGITAL RECORDING CON-NECTED IS FILED ACCORDING TO DATE, TIME & PLACE IN THE LOGBOOK SECTION& OFF COURSE ELECTRONIC SEA CHARTSCAN BE STORED AND USED IN THE DOCLOG.

EXTERNAL ELECTRONIC PRODUCTS SUCH AS CELL PHONE, SHORTWAVE SHORT WAVE RADIO TRANSMITTER, CAM-ERA, DV-CAMERA, SOUND RECORDING DEVICES ETC, CAN BE CONNECTED VIA USB, FIRE WIRE OR BLUE TOOTH.EQUIPPED WITH A FLASH HARD DRIVE, THE DOCLOG IS EXTREMELY WEATHER RESISTANT. THE INFLATABLE COVER ADDS STABILITY WHEN OPERATED ON DECK.



Travel map Log book Sea charts



THE HARDWARE CONSIST OF A SMALL FLASH HARD DRIVE AND THE SCREEN OF AN ADVANCED ELECTRONIC PAPER WHICH IS BENDABLE AND HAVE TOUCH SCREEN TECHNOLOGY, WHICH IS UNDER ACTIVE DEVELOPMENT. NO ELECTRICITY IS REQUIRED FOR CONTINUOUS DISPLAY, MINIMAL POWER CONSUMPTION WHEN CHANGING SCREEN IMAGE WHICH MAKES IT VERY ENERGY EFFICIENT



PUMA-DANCEBATTLE3WEEKWORKSHOP-PUMAELECTRONICSBRANDEXTENSION-2005

Puma D

ance Battle - Electronics brand extension for Puma


D A N C E

- BRAND EXTENTION WORKSHOP

IN THE SPORTSWEAR WORLD 2006, PUMA HAS BECOME ONE OF THE HOTTEST PLAYERS, FUSING INFLUENCES FROM SPORTS, FASHION, LIFESTYLE AND TECHNOLOGY.

PUMA IS A PRODUCER OF FOOTWEAR, APPAREL AND ACCESSORIES. A BRAND THAT IS CUR-RENTLY SUCCESSFULLY EXTENDED WITH FUTURE PRODUCTS,AS SIMPLE WATCHES AND MOVING TOWARDS MP3 PLAYERS AND OTHER ELECTRO GADGETS.

DANCE BATTLE CONSISTS SHOE CLIP-ON, WITH A SMALL FLASH HARD-DRIVE, A MICRO PROC-ESSOR AND A GYROSCOPE, TRACKING THE MOVEMENT OF THE SHOES IN ALL AXIS. THE MOVE-MENTS ARE COMPARED TO PRE-PROGRAMED TEMPLATE, MEASURING THE ACCURACY OF THE DANCE MOVES. PUMA DANCE BATTLE IS A PARASITE DESIGN THAT “PUMAFIES” ITS COMPETITORS

“WITH PUMA DANCE BATTLE YOU CAN BLAST YOUR BOOM-BOX AND CHALLENGE YOUR BUDDIES TO A FIERCE DANCE BATTLE IN THE MIDDLE OF THE STREET”

Puma D

ance Battle - Electronics brand extension for Puma


-Rotation-Air Time-Hight-Rhythm-Relative Possitioning

RHYTHM1

2

3

4

5

6

7

8

9

10

REPETION1

2

3

4

5

6

7

8

9

10

RELATIVEPOSSITIONING

HIGHT

AIR TIME

ROTATION

Y

XZ

TURTLE / FLOAT

ICEBREAKERS-RELIVESUNCOMFORTABLESILENCE APROJECTABOUTHUMANBEHAVIORFOR“IT´SALLINYOURHEAD”EXHIBITION,DESIGNERSBLOCK2006

IceBreakers is a project about human behaviour, cre-ated together with Susanna Löfgren.

We explored superstition, everyday phobias, silly habits and embarrassing moments that people come across in everyday life. The challenge was to translate these states of mind/ situations to design.

Almost every one finds it embarrassing when it becomes total silence. You struggle to find a new topic, but in vain…

Icebreakers is a product that has taken advantage of our sense of smell, the sense which is most connected to memo-ries. The package consists of small capsules prepared with different aromatic liquids with easy recognizable and specific scents. Each of the five capsules contains a unique smell. When a capsule is dropped it brakes and releases a characteristic aroma that can’t be missed, the smell evokes memories and a conversation topic that both parts can relate to is at hands.

“It´s all in your head” was an exhibition at Designers Block, Milano 2006, based on a workshop outside the compulsory curriculum

Ice Breakers - Relives uncom

fortable silence Per Brolund - D


dentist

Ice Breakers - Relives uncom

fortable silence Per Brolund - D


ILLUSTRATIONS,3D&RENDERINGSFREELANCEWORK2008-2010

Illustrations, 3D & R

enderings - Freelance work for Ericsson C

omm

unication & Susanna Löfgren Design



enderings - Misc Product Sketches


P 3 3 4 4 S i d e & T o p V i e w

Q 1 9 1 0 S i d e & t o p V i e w

2 . 2

2 . 1

B

A


enderings - Freelance work for Axis


U s e r C a s e s i d e v i e w w i t h Q 1 9 1 0 a n d P 3 3 4 4

A

U s e r C a s e t o p v i e w w i t h Q 1 9 1 0 a n d P 3 3 4 4

270

180


enderings - Freelance Illustrations Per Brolund - D
