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JOUKO TATTARIIndustrial Design
© Jouko Tattari, 2014
Jouko TattariHelsinki, FinlandPhone: +358 40 554 6620, email: [email protected]: https://fi.linkedin.com/in/JoukoTattari
SUMMARY I am a passionate product creator and design thinker with long and extensive experience in consumer electronics industry. In my career I've done concept and product design, team leading and design management. During the past 10+ years I’ve worked as a senior level specialist with wide range of creative skills to support Industrial Design and product creation efforts for my employer. As close as possible to the art of making, which has always been my passion.
I've been a lead designer and creator for more than 30 released mobile phone, paging receiver and phone accessory products. Turn of the century I worked for three years as an expatriate at Nokia’s Los Angeles Design Studio teaming up with the multinational and talented west coast design professionals.
I have good understanding of modern Industrial Design creative processes. How to use and benefit of the high end 3d modeling, rapid prototyping and visualization tools. My 3d experience starts from the year 1987. As an experienced 3d artist, I can support and co-operate with engineering and marketing teams to get the idea trough with the highest possible surface and visual quality.
But there is more.
I believe that excellent product design always needs a question why? Also good story, innovation, leadership, passionate people and hard work is required to strive for excellence in inspiring Industrial Design. In today’s competition the best thinkable solution should always been challenged to ensure outstanding user and product experience.
LANGUAGES Finnish, native proficiency | English, full professional proficiency | Swedish, limited working proficiency | German, elementary proficiency.
EDUCATION Master of Arts, Industrial Design | University of Art & Design, Helsinki, 1985.
COURSES Product Semantics, University of Art & Design, Helsinki, 1990.
SKILLS Industrial Design | Concept Design | Design Thinking | Creative Direction | Product Development | Design Management | User Experience | 3d Modeling | 3d Visualization | Digital Sketching | Space Management, Design and Planning.
HOBBIES Exercising in the gym 3 times/week. I enjoy to listen good music. Also I learn to play concert size ukulele, the ultimate strumming instrument. Motorcycling, motorcycle maintenance and building. The story of motorcycling I share on my personal website www.hdjokke.com. I have good handyman skills and big selection of hand & power tools to fix and build things.
Born in 1957
MOTTO From art to part with digital craftsmanship.
SOFTWARE I USE NOW Autodesk Fusion 360 | Keyshot Pro, Animation & Network Rendering | Photoshop Autodesk Graphic | Sketchbook Pro with Yiynova Pen Tablet | Apple OS X | Apple Keynote & Pages.
Business Design | Aalto University, Executive Education, Helsinki 2015-2016.
SOFTWARE COURSES & HISTORY 3d-software courses from 1987: Prime Calma, SDRC I-deas, Wavefront, Maya, Alias, Catia 5 & Smarteam, Catia 6 & Enovia, Autodesk Showcase, and Keyshot Pro.
ExperienceSenior OSS Planner | Espoo, FinlandHOK Architects & Design June 2016 - December 2016
Strategic space management, design and planning. Working as a contractor for globally operating client in their Workplace Resources team.
Senior Design Specialist, Design | EspooMicrosoft April 2014 - October 2015
In this role I designed charges & cables for Lumia 2015 phone models. Before this preliminary concepts for 2015 Lumia accessory covers until the work was handed over to lead designers in phone design programs for finalization. This work started before the transition, when I was studying mounting interface and design options for protective covers.
Senior Design Specialist, Design | Helsinki, EspooNokia September 2002 - April 2014
I was offered an opportunity to move from manager to specialist, closer to art of making, which has always been my passion. In this role I’ve joined into numerous concept & product design projects. As an experienced specialist in CAD software, I've been a test user for several visualization applications joining into the corporate wide effort to find the most effective set of tools for our ID processes. I’ve been also a mentor to my colleagues to get them in speed with these skills and the local support in visualization issues.
Various Creative, Team Leader, Design Manager & Senior Roles, Design | Salo, Espoo, Los Angeles & Helsinki.Nokia May 1984 - August 2002
Concept Design, Product Design, Team Leading & Design Management. Expatriate at Nokia’s Los Angeles Design Office 1998-2001.
JoSoi Audio is an imaginary brand, which I came up with for this concept- and visualization study. A target was to
create wireless Bluetooth over-ear headphones with premium look and feel including a built-in microphone and noise cancellation. I also designed a leather storage box for all needed accessories, like charger and cables.
JoSoi Audio Headphones Concept Study, 2017
Leather Storage Box For Headphones and Accessories
Carefully Selected Materials For Premium Look and Feel
Elevations
Montrilo is an imaginary watch brand, I created with the logo for my watch
projects. The name comes from Esperanto language meaning clock hand.Montrilo timepieces are oversized mass production items, designed for everyday use. Time function is always visible at a
glance. Following two models have quartz movement with a 2-year battery life. When starting a day, just take the
watch with you and go.
Montrilo Timepieces
Milan chronograph is the latest creation of my Montrilo timepiece designs. It has
Milanese mesh stainless steel bracelet and comes with leather covered premium
storage box as all Montrilo timepieces. This watch model has a coin operated user
changeable battery cover. Several finishes are available. Body diameter is 48 mm.
Montrilo Milan | 2017
Stainless Steel With Blue Grey Face
Black Stainless Steel With Black and Warm Gold Face
More Color Variants
Stainless Steel With Wine Red Face
Rose Gold With White FaceGold With Gold Face
Stainless Steel With White Face
Attention To The Details
Model Vasu is oversized, new type of an elegant watch. The body dimensions are 52 x 42 mm.
Leather strap and watch has been put together in the new, innovative way. Model name Vasu comes
from Finnish language meaning wicker basket.
Montrilo Vasu | 2016
Strap MountingLeather strap will be mounted in the similar way as phone covers. Just slide the watch mechanics
inside the strap. It is user mountable and no additional
tools will be needed. A carefully detailed and designed simple construction will secure the
watch part and keeps it in place.
There are several variants with exclusive materials, like metals & textured leathers to match every
customer’s taste & needs.
18 K Gold With Beige Snake Leather Strap
Warm Gold With Black Leather Strap
Stainless Steel With Grey Leather Strap 18 K Gold With Beige Leather Strap
Rose Gold With Orange/Brown Lizard Skin StrapRose Gold With Warm Brown Lizard Skin Strap
More Color Variants
Val One pendant lamp has wood wax finished wooden body with sandblasted glass diffuser.
Simplicity with traditional materials and elegance has been the most important drivers for this design.The body has inbuilt LED-panel, which directs the light downwards. The height
of light fixture is adjustable to ensure the correct fitment for all interiors.
Val One Pendant Lamp Concept Study, 2016
AC-100 was a fast charger for Microsoft Lumia Flagship Phones. It has captive cable with USB Type-C connector. The output
power is 5.2 V/3A up to 15 W.
AC-100 ChargerInbox Power Charger
Released 2015
• To create as minimized approach as possible with hardly visible part & mold lines with the signature ”Racetrack” shape.
• To further develop surface design from the previous AC-50/60 chargers.
• Cost was one of the main drivers. Each country version shares the same cable and strain relief.
• Manufacturer’s standard ground pin component was used in the UK & India versions to save some extra money.
• To keep in mind that millions of customers will use this charger. So the user experience must be excellent.
Design Target
EU, UK & US Versions
…And There Is More | AC-25/90AC-25/90 project was a part of bigger charger design program, where I tried to find ways to save even more in manufacturing costs. This was also a shape study to find new shape approaches for our chargers. I did a lot of studies with 3d-data & waxes, and also with detailed appearance models. Cost savings were achieved with the
common cable, strain relief and end cap for each country version. In design we ended up to the same old proprietary “Race Track” body profile.
This was an outcome of the shape studies. There was two different charger products, AC-25 (below) and AC-90. The mechanics was the same, but circuit
board and USB-plug different. Both of these products were cancelled, since the company also cancelled the phone lines they were designed for.
AC-25/90 ChargerFor Low- and Middle End Lumia Phones
The design target was to create minimized and cost effective approach with the best possible
quality & feel. The benefit with new USB Type-C connector is that one can connect it both ways.
CA-232 CD CableUSB Type C Cable
Released 2015
Nokia CP-623 protective cover was the first in-house designed cover for Nokia phone products. It was very
cost driven design containing lots of iterations and concept directions with sketching, 3d-modeling, rendering, rapid prototyping and appearance models. Thickness of the construction was one of the main design drivers.
Magnets or metallic parts were not allowed due to strict company standards for antennas and their operation.
Nokia CP-623 Phone CoverFor Nokia Lumia 1520, Released 2013
Preliminary Idea Sketches
3d Modeled Concept Ideas
Book Cover
Frame Hinge Pin
Sticky AdhesivePreliminary Models
2k Approach
Waxed Workshop Outcomes C-Frame
Sticky Adhesive Mini
Fully Protected
Approved Design Direction
Nokia 6162 For AT&TDigital Cellular Phone
Released 1998Nokia 6162 was a sibling to the Nokia 6100-
family. I managed the whole program as a local design manager in end of the nineties. The
phone family contained several different phone models with batteries, chargers, car- and table accessories. All variants were designed for 10 million unit production in mind. I re-rendered this image from the end of nineties IGES-data with Keyshot for this presentation just for fun.
This was a project to find new mounting interfaces and cover concepts for 2015 phones. I started with external solutions and interfaces, like mechanical
constructions, tapes and magnets, but those didn’t take me very far.
User changeable battery in our coming models opened new possibilities for cover designs, since it enabled close integration to the phone construction with no added thickness. In the end Microsoft cancelled all in-house cover programs
for 2015. Following is a selection of the work, I contributed for the project.
2015 Phone CoverPreliminary Concept Studies, 2013-2014
Magic Tape & Magnet Mountings For Unibody Phablets
These ideas were called as “Sushi Roll”.
Mounting Ideas With Sheet Metal BracketThese were absolute no for several reasons, but quickly studied anyways.
User Changeable Flip Cover ConceptThe final direction would had been something like below, but in the end the whole program was cancelled.
Nokia AdhikaarFingerprint Collecting Device, 2011-2012Nokia Adhikaar was a device for Indian Government to collect finger prints from the residents in the field for identification purposes. It was designed to meet IP 65 requirements. Project team was located in Kaustinen,
Oulu, Espoo, London, Los Angeles and Chennai. One of the most exciting projects I’ve been working for. Teleconferencing was used for weekly meetings.
Program was canceled just before the release, 2012. Everything was ready, model patent included.
THANK YOU.Jouko Tattari
I look forward to hearing from you soon!Phone: +358 40 554 6620email: [email protected]: https://fi.linkedin.com/in/JoukoTattari © Jouko Tattari, 2014
