Your Design Process is Killing YouSara Summers * SXSW 2010

Play + CollabDesign Process

= Innovation

Soooo, what is the deal with play?

Dr. Stuart Brown

Play gives us:

EmpathyTrustHealth

JoyMastery

In the absence of play:

DepressionRigidityDissocial

Inability to handle stress or ambiguity

T he science of play

Prepares us for unknowns in an evolving world.

T he science of play

...it’ is critical to our adaptation.

T he science of play

We’’re HARD WIRED to play throughoutour lifecycle.

T he science of play

And if done for it’’s own sake, play progresses us towards mastery.

Play drives us to seek novelty and newness…

Tina Seelig, Executive Director for the Stanford Technology Ventures Program

Dr. Seelig, teaches creativity by simply getting people out of their comfort zone.

Dr. Robert Epstein’’s ShiftingA period of individual ideation, followed by group building

and generation produces significantly better ideas.

5 minutes

Individual Ideation

10 minutes

Group Share / Explore

Why play betters emotion and visual thinking

Play elicits our best qualities…Kacie Kinzer’’s Tweenbots

100% human dependant robot:- Straight line movement only - Destination posted on flag- Relies on strangers they meetto reach their location.

…Kacie Kinzer’’s Tweenbots

What was the result?

…Kacie Kinzer’’s Tweenbots

After numerous missions:- No robot was damaged, lost or stolen.- Every robot reached it’s destination.

…Kacie Kinzer’’s Tweenbots

What does this tell us?

…Kacie Kinzer’’s Tweenbots

Inspires empathy andthe helpful, hopeful nature of people.

But I am a perfectly rational, logical adult, I problem solve just fine…

T he gambling test…Antonio Damasio

Research shows emotions play a critical role in social cognition and decision-making.

…Antonio Damasio ’’s experiment

-Subjects given $2000 play money.-Instructed to make as much money as possible.

…Antonio Damasio ’’s experiment

-2 high risk decksbigger payouts/ $100severe punishments/ $1000

-2 low risk deckssmall payouts / $50rare punishments

…Antonio Damasio ’’s experiment

T he result?

…Antonio Damasio ’’s experiment

On average people turned over 50 cards before pulling only from the profitable decks.

At 80 cards they could articulate WHY they preferred them.

…Antonio Damasio ’’s experiment

After only 10 cards, sensors attached to subjects palms detected increased conductivity. AKA nervousness.

…Antonio Damasio ’’s experiment

T he hand ‘knew’ what deck to draw from.

…Antonio Damasio ’’s experiment

Unconscious feelings from our body…

BIRT H CONSCIOUS T HOUGHT.

Play helps free us from the dogma of our industry.

At its elemental core, prototyping is an invitation to play.

Why does any of this matter?

Our industry is not done reinventing itself.

Let everyone else worry about what is #trending.

YOU go ninja…

-Rethink the technology- Redesign your process- SELL your results

Because things are about to moveREALLY fast…