BEHAVEINNOVATION LAB

Clean

Arjan Haring10th of June, 2011

Arjan Haring, Applied Researcher

Great behavior change challenge!New technology needed?

BEHAVE

CleanSafeHealth

How a Rubber Ducky changed behavior

Analogy: Cleaner Safer Behavior

Problem: Theft of loaded Weapons. Criminals with guns!

Solution: Seperate storageof ammunition & guns

Result:Less criminal shootings.

New problem: X number of extra military shooting incidents

Systems perspective on shooting incidents

2005 2006 2007 2008 2009 20100

50

100

150

200

Criminal shooting in-cidentsMilitary shooting in-cidents

Problem Solved…

For security reasons this is not based on real data

?

Theorethical base of Quaky

Source: Prof. Jan Maarten Schraagen

Analtyical(System 2)

Intuition(System 1)

Press

Decide

Monitoring discharge decision

Expectations Procedures

hastiness

fatigue

Feelings Training Culture

Different levels of designing for Behavior Change

Indivual

Group

Systems

Experimentation matters:Clean behave innovation lab

Research Questions

Business Questions

Learning Goals

How does Authorityaffect discharging behavior?

How can we breaka wrong routine andbuild a new one?

More rubber ducks wanted!

Indivual

Group

Systems

Some Clean Behave ducks to think about

Increase the proportion of windows without drafts

Better align heating and air conditioning settings to time of day, season, and presence of people home

Decrease the average amount of standby electricity used by appliances

Decrease the average temperature settings of clothes washers

Decrease the average temperature settings of water heaters

Decrease the weight carried in automobile trunks

Increase air conditioner tune up rates

Increase automobile oil change rates

More ducks…

Increase heating, ventilation/airconditioning filter change rates

Increase the proportion of attics insulated

Increase the proportion of drivers who lessen acceleration and deceleration rates

Increase the proportion of drivers who maintain 55 mph speed

Increase the proportion of drivers who use cruise control

Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.

Increase the proportion of fuel efficient vehicles in use

Increase the proportion of LED televisions in use (relative to plasma screens)

… and more ducks where they came from

Increase the proportion of low-flow showerheads in use

Increase the proportion of low rolling resistance tires in use

Increase the proportion of triple-pane windows in use

Increase the proportion of wash loads dried on the line

Increase tire inflation rates

Increase vehicle tune-up rates

Reduce the number of motor vehicle trips made per day

Reduce the proportion of single passenger motor vehicle trips

Reduce time vehicles spend idlingSource: Dan Goldstein, A fairly mechanical method for policy innovation

Experimentation matters:Join the learning curve now

Research Questions

Business Questions

Learning Goals

How to start

Formulate Business Questions Contact the Clean Behave Lab Start experimenting! Sit back, relax, and outlearn your competition

Arjan Haring at HU NL